Fiche vocabulaire

Marketing

Marketing
Noms
une publicit
la publicit
campagne de pub
tranche dage
bonne affaire
article qui se vend bien
panneau
rsultat financier
pouvoir dachat
liquide
recensement
caisse (sortie)
concurrent
cot
critres
client
compte client
fidlit du client
donnes
conception
concepteur
tude sur document
prix rduit
produits jetables
biens de comsommation
durable
tte de gondole
niveau de lil
biens de consommation
rotation rapide
tude sur le terrain
got
sexe
cadeau
stratgie de vente
agressive
foyer
achat impulsif
en gros
incitation
revenu
article
publicit (poste)
tiquette
lancement
prospectus
cycle de vie
emplacement
carte de fidlit
de luxe
centre commercial
march
leader sur le march
tude de march
segment de march
part de march

advertisement
advertising
advertising campaign
age group
bargain
best seller
billboard
bottom line
buying power
cash
census
check out
competitor
cost
criteria
customer
customer file
customer loyalty
data
design
designer
desk study
discount price
disposable goods /
disposables
durable goods
end display
eye-level
fast-moving consumer
goods (FMCGs)
field study
flavour
gender
gift
hard sell tactics
household
impulse buying
in bulk
incentive
income
item
junk mail
label
launching
leaflet
life cycle
location
loyalty card
luxury
mall
market
market leader
market research
market segment
market share

responsable de
commercialisation
plan de marchage
commercialisation de
masse
grand public
marchandisage
intermdiaire
crneau
prix psychologique
achat en ligne
magasin
emballage
courrier personalis
point de vente
prix forts
rabais
marge bnficiaire
rapport qualit prix
gamme
retour
coupon rponse
prix de dtail
soldes / ventes
rayonnage
pnurie
tudier
avoir du succs
fournir
loffre et la demande
cible
tendance
invendu
haut de gamme
bon
retirer
sitation o tout le monde
est gagnant

marketer
marketing mix
mass marketing
mass market
merchandising
middleman
niche
odd pricing
online buying
outlet
packaging
personal mail
point of sale
premium pricing
price cut
profit margin
quality price ratio
range
recall
reply coupon
retail price
sales
shelf (pl. ves)
shortage
study
succeed
supply
supply and demand
target
trend
unsold
upscale
voucher
withdraw
win-win situation

Adjectifs
qui se vend bien
gratuit
innovant

best selling
free
innovative

Verbes et
expressions
acheter
attirer
distribuer
personnaliser
positionner
profiter
relancer
retirer de la vente

purchase
appeal to
hand out
customise
position
benefit
jump-start
recall