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MBA IN INTERNATIONAL

LUXURY BRAND MANAGEMENT

CV BOOK 2016
21st ANNIVERSARY YEAR
2

ESSEC Business School,


L’Esprit Pionnier
CRÉÉE EN 1907, ESSEC BUSINESS SCHOOL EST UNE INSTITUTION ACADÉMIQUE

47 000
alumni à travers le monde
D’EXCELLENCE QUI S’EST, TOUT AU LONG DE SON HISTOIRE, ILLUSTRÉE PAR
SON ESPRIT PIONNIER.

En formation initiale comme en formation continue, l’ESSEC propose une

3 2 000
large gamme de programmes à tous ceux qui souhaitent vivre une expérience
d’apprentissage hors du commun, fortifier leurs talents, exprimer leur leadership
campus : Cergy, Paris-La diplômes délivrés et devenir des managers de haut niveau.
Défense, Singapour et prochai- chaque année,
nement 2 nouveaux campus, dont 1 600
au Maroc et à l’Île Maurice de niveau Master Institution séculaire, forte d’un large réseau d’entreprises et d’institutions

176
académiques en France et partout dans le monde, l’ESSEC fait le choix de
fonder son développement sur trois principes : l’innovation, l’implication et
l’internationalisation qui constituent les trois axes de la stratégie ESSEC 3i
universités partenaires dans 46 pays
tournée vers 2020.

Institution irriguée par la recherche et engagée dans une ambitieuse politique

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Marquée par une profonde tradition humaniste, l’ESSEC a fait du lien entre
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4 880
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Ces trois axes – l’innovation, l’implication et l’internationalisation - forgent la
philosophie pédagogique de l’ESSEC, commune à l’ensemble des programmes :
accompagner chaque étudiant tout au long d’un parcours de formation tourné

28 % 84 +100
vers la conquête de sa liberté. Étudier à l’ESSEC, c’est dessiner son propre
chemin vers l’avenir et intégrer une communauté solidaire de 47 000 diplômés à
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internationaux représentées étudiantes
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managers en formation continue

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Plus de 700
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#12 Executive Education Programs


ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Introduction
2016 marks a very special year for us, as we are celebrating the 21st Anniversary of ESSEC’s MBA in International Luxury Brand
Management.

Launched in 1995 and regarded by some with a certain degree of scepticism because at that time specialized MBA’s just did not exist,
with 17 students in the first class, the numbers have steadily risen over the years with 44 students in this year’s class graduating in
September 2016 and over 600 alumni around the globe.

We are particularly proud that this program, still the only one of its kind, has become a reference in terms of international luxury brand
management both within the educational field and within the luxury industry itself and that over the years we have been able to fulfil
our initial goal to “train the Managers of Tomorrow”, with a number of our alumni now holding key positions in the industry worldwide.

Every year the program attracts participants from as many as 20 different nationalities with an average of 7 years international
professional experience. This one year program provides an intensive and demanding learning experience in fashion & accessories,
jewellery & watches, fragrances & cosmetics, wines & spirits and retail. Students are exposed to all the major players in the industry
through CEO & HR conferences, site visits, case studies, field projects and mentors thus enabling them to constitute a huge diversity
of expertise and an invaluable network of industry professionals.

The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions upon
graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions and CV
Book distribution are some of the ways we assist participants and keep them in contact with job market realities during their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.

The CV Book is also available on www.essec.edu under MBA Luxe.

Anthea Davis
Director of Corporate Relations and Career Development
Tel.: 33 (0) 1 34 43 31 68
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Brief description of the MBA Program


The MBA in International Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC
Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.
In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge of
the industry through Boutique Internships, International Field Trips, and Global Field Projects.

Boutique Internships
The luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1 week
working in a boutique. At the end of the internship, both MBA participants and host companies write an evaluation report.

International Field Trips


Two field trips are organized to major international destinations, which either have an established luxury sector or have an emerging market
in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand these markets and
gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong/Dubai and Milan/Florence.

Global Field Projects


Participants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum exposure
to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. It concerns a
business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion abroad) and is
monitored by an MBA Professor and by a company executive.

MBA Participants’ Profile


Average Age 30 years
Age Range 25-36 years
Average work experience 7 years
Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,
12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law
International participants over 92% of students are non-French, representing around 20 countries each year
Class size range around 40 participants

Examples of Global Projects


Accessories Analysis of customer service in boutiques
Watches Brand extension into jewelry
Leather Goods An audit of brand image in travel retail
Fashion Brand extension for a women’s fashion brand into the male market
Retail Development and implementation of a merchandising system for retail operations
Cosmetics 1) Developing the male cosmetics market in the USA.
2) The importance of luxury service on the Chinese market
Wines and Spirits Building brand communication
Jewelry Developing and launching male jewelry
Cars Developing a business plan for a luxury car company
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Alumni news
The MBA now has over 600 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal
competencies, the following gives some examples of career paths before and after the ESSEC MBA in International Luxury Brand
Management.

Work Position Position


Nationality Country Country
Experience Years before MBA after MBA

Project Manager, Business Development Manager,


Brazilian 8 Brazil Hong Kong
ITA Constructions Lancel

Creative Director, Merchandising Executive,


Chinese 5 China China
Reflexasia Stella McCartney

Global Production Travel Retail Area Manager,


Japanese 8 Japan Japan
Controller, Nissan Elizabeth Arden

V.P. Brand Practice, Snr VP Fragrances,


American 11 USA USA
Ketchum Lancôme

Global Product Marketing Marketing Manager,


Indian 8 India India
Manager, Hewlett Packard Remy Cointreau

Office Manager, Buyer/Product Manager


French 4 France France
Dalumni Accessories, Printemps

Lead Category Analyst, Trainee Store Manager,


Canadian 5 Canada China
Canadian Tyre Corp. Louis Vuitton

Sectors of Activity in which


Positions 2015 Graduates Hold
2015 graduates are working
3% 3% 3%
Own Start-up Consulting 7% Product development
Business Development/
Wholesale 3%
Founder
7%
Wines
28% & Spirits
Jewelry
& Watches 3%
35% Consulting
Operational
Marketing
35%
Fashion &
Accessories 35%
Retail
Operations

3%
HR
24%
Fragrances
& Cosmetics 11%
CRM/Digital Marketing/
Social Media
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Synergies between the MBA and Industry


Each year the program continues to build an active network with the luxury industry. Companies present on campus, or organise site
visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, Field Projects
and Field Trips.
Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year.
Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet Kering Le Printemps


Armani Hotel Dubaï - Balenciaga Richemont
- Bottega Veneta - Cartier
BeThe1
- Gucci - Chloé
Boodles - Saint Laurent - Vacheron Constantin
Burberry - Van Cleef & Arpels
Calvin Klein L’Oréal Luxe S.T. Dupont
Chalhoub - Giorgio Armani Parfums
Salvatore Ferragamo
- Kiehls
Champagne Collet The Swatch Group
- Lancôme
Chanel - YSL Beauté - Tissot
Chanel Parfums LVMH Group Tiffany & Co
Château de Versailles - Acqua di Parma Tod’s Group
Christian Dior Couture - Bulgari - Hogan
- Christian Dior Parfums - Roger Vivier
Christian Louboutin
- D.F.S. - Tod’s
Clarins - Emilio Pucci Valentino
Ermenegildo Zegna - Fendi
Valextra
Estée Lauder Companies - Guerlain
- Krug Vins Fins de Champagne Visoanska
- Bobby Brown
- Clinique - Loro Piana Yoox Net-a-Porter Group
- Estée Lauder - Louis Vuitton
- Jo Malone - Moët et Chandon
- La Mer - Moët Hennessy
- Mac Cosmetics - Sephora
- Tom Ford Beauty Nars Cosmetics
Firmenich Paraffection Group
Floriane de Saint Pierre Pernod Ricard Luxury
Fondazione Altagamma - Royal Salute
- Martell
Harvey Nichols
- Perrier Jouet
Hermès
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Curriculum Vitæ
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Rachel AARON
Rachel
RachelAARON
AARON
Rachel AARON

Rachel.m.aaron@gmail.com
Rachel.m.aaron@gmail.com
Rachel.m.aaron@gmail.com
Nationality: Canadian Rachel.m.aaron@gmail.com
TIVE Nationality:
Nationality:Canadian
Canadian
distribution or supply chain Nationality:
management in jewellery and watches or fashion and Canadian
accessories.
CAREER
CAREER OBJECTIVE
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
AArole
rolein
inoperations,
operations,distribution
distributionor
orsupply
supplychain
chainmanagement
managementininjewellery
jewelleryand
andwatches
watchesor
orfashion
fashionand
andaccessories.
accessories.
A role in operations, distribution or supply chain management in jewellery and watches or fashion and accessories.
Salvatore Ferragamo,
PROFESSIONAL
PROFESSIONAL Florence, EXPERIENCE
Italy
EXPERIENCE
PROFESSIONAL
ESSEC Field Project/consulting EXPERIENCE
mission
2016
2016 Salvatore
SalvatoreFerragamo,
Ferragamo,Florence, Florence,Italy Italy
Creating a2016
business strategy approach
Salvatore for fine jewelleryFlorence, and bijoux product categories
FieldFerragamo, Italy

(2
(2months)
months) ESSEC
ESSEC Field Project/consulting
Project/consultingmission mission
Feelunique.com, London United Kingdom
(2 months) ESSEC Field Project/consulting mission
 Creating
Creatingaabusinessbusinessstrategy strategyapproach
approachfor forfine
finejewellery
jewelleryand andbijoux
bijouxproduct
productcategories
categories
Consultant, Customer Experience  Creating a business strategy approach for fine jewellery and bijoux product categories
2016
2016 Feelunique.com,
Feelunique.com, London
London United
United Kingdom
Kingdom
 Audited the existing customer journey
2016 Feelunique.com, London United Kingdom
Consultant,
Consultant, Customer
Customer Experience
Experience
 Developed a digital strategy andConsultant,
improved the Customerdigital Experience
customer experience
 Audited
Auditedthe theexisting
existingcustomer
customerjourney journey
 Designed a loyalty program and assisted Audited Feelunique.com
the existing in improving
customer journey customer experience
 Developed
Developed aadigital
digital strategy
strategy and
andimproved
improvedthe thedigital
digitalcustomer
customerexperience
experience
Chanel, Paris France, Intern – Sales Associate
Developed a digital strategy and improved the digital customer experience


Designed
Designed aaloyalty
loyalty program
program and
and assisted
assisted Feelunique.com
Feelunique.com in
inimproving
improving customer
customerexperience
experience
 Rotated through shoes, leather goods and accessories
Designed a loyalty departments
program and assisted Feelunique.com in improving customer experience
Feb
Feb2016
2016 Chanel,
Chanel,Paris

ParisFrance,
France,Intern Intern––Sales SalesAssociate
Associate
 Assisted inFebvarious
2016 back office operations
Chanel, including
Paris France, stock
Internroom organization,
– Sales Associate retail operations,
(1
(1week)
week)  Rotated
Rotated through
through shoes,
shoes, leather
leather goods
goods and
andaccessories
accessoriesdepartments
departments
visual merchandising,
(1 week) and aftersalesRotated
servicethrough shoes, leather goods and accessories departments
 Assisted
Assistedininvarious variousback backoffice
officeoperations
operationsincluding
includingstock stockroomroomorganization,
organization,retailretailoperations,
operations,
Assisted senior sales associateswithAssistedinternational in variousVIP customers
back office operations
serviceincluding stock room organization, retail operations,

visual
visualmerchandising,
merchandising, and
andafter
aftersales
sales service
CarbonCure Technologies, Halifax, Canada visual merchandising, and after sales service VIP
 Assisted
Assisted senior
seniorsales salesassociates
associates with
with international
international VIPcustomers
customers
(Green Technology Start-Up Specializing in Concrete)
Assisted senior sales associates with international VIP customers
2013
2013––2015
2015 
CarbonCure
CarbonCureTechnologies,Technologies,Halifax, Halifax,Canada Canada
Director of Corporate DevelopmentCarbonCure Technologies, Halifax, Canada
2013 – 2015 (Green
(GreenTechnology
TechnologyStart-Up Start-UpSpecializing
Specializingin inConcrete)
Concrete)
Managed strategy analyst and coordinated
(Greenof management teamSpecializing
Technology (CTO, CFOin VP Sales) to
CorporateStart-Up Concrete)

Director
Director ofCorporate Development
Development
determine development of business Directorunits and meet
of Corporate annual corporate
Development goals
 Managed
Managed strategy
strategyanalyst analyst and
andcoordinated
coordinatedmanagementmanagementteam team(CTO,
(CTO,CFO CFOVP VPSales)
Sales)toto
 Transitioned revenue model from  royalty
Managed structurestrategy to aanalyst
flat fee; anddeveloped
coordinated salesmanagement
and marketing team (CTO, CFO VP Sales) to
determine
determinedevelopment
developmentof ofbusiness
business units
unitsand andmeetmeetannualannualcorporate
corporate goals
goals
strategies to properly align with technology
determine development
development of from
business units and meet
 Transitioned
Transitioned revenue
revenuemodel model fromroyalty
royalty structure
structure totoannual
aaflat corporate
flatfee;
fee; developed
developed goalssales
salesand
andmarketing
marketing
 Negotiated bulk pricing agreement with supplier revenue
Transitioned to reducemodel costs from
of technology
royalty implementation
structure to a flat fee; developed sales and marketing

strategies
strategiestotoproperlyproperlyalign alignwithwithtechnology
technologydevelopment
development
Grew revenue of customer base by 33% by developing
strategies to properly new markets in green building products
pricingalign with technology development

 Negotiated
Negotiated bulk
bulk pricing agreement
agreement with
withsupplier
supplier totoreduce
reducecostscostsof oftechnology
technologyimplementation
implementation
Innovacorp, Halifax, Canada (Early  Stage Venturebulk
Negotiated Capital
pricingFund) agreement with supplier to reduce costs ofinintechnology implementation
 Grew
Grewrevenue
revenueof ofcustomer
customerbase baseby by33%33%by bydeveloping
developing new
newmarkets
markets green
greenbuilding
building products
products
Investment Associate Grew revenue of customer base by 33% by developing new markets in green building products
2011
2011––2013
2013 Innovacorp,
Innovacorp,Halifax,

Halifax,Canada Canada(Early (EarlyStageStageVenture
VentureCapitalCapitalFund) Fund)
 Responsible for–assessing
2011 2013 over Innovacorp,
350 early stage technology
Halifax, Canada companies
(Early per year
Stage for venture
Venture Capital Fund)
Investment
InvestmentAssociate
Associate
capital investment and developing companies
Investment Associateas investment prospects
 Responsible
Responsible for
forassessing
assessingover over350 350early
earlystage
stagetechnology
technologycompanies companiesper peryear
yearfor
forventure
venture
Conducted market research, financial modelling,for
Responsible pro forma document review, due diligence,
investmentassessing over 350 early stage technology companies
prospects per year for venture
 
capital
capitalinvestment and
anddeveloping
developing companies
companies asasinvestment
investmentprospects
negotiation and legal due diligence as part of
capital the investment
investment process companies as investment prospects
and developing
 Conducted
Conducted market
marketresearch,
research, financial
financialmodelling,
modelling,pro proforma
formadocument
documentreview, review,dueduediligence,
diligence,
 Streamlined internal due diligence and management
Conducted market oversight
research, responsibilities
financial to allow
modelling, pro partners
formaprocess
document review, due diligence,

negotiation
negotiationand andlegal
legaldue duediligence
diligence as
aspart
part of
ofthetheinvestment
investment process
to increase their deal management from 5 deals and
negotiation per partner
legal due to diligence
8 deals per partner
asmanagement
part of the investment process
 Streamlined
Streamlined internal
internal due
due diligence
diligence and
and management oversight
oversightresponsibilities
responsibilitiestotoallow allowpartners
partners
 Managed due diligence process for follow on investment
Streamlined internal resulting
due diligence in deployment
and management of 3.5 oversight responsibilities to allow partners
totoincrease
increasetheir theirdeal dealmanagement
managementfrom from55deals dealsper perpartner
partnertoto88dealsdealsper perpartner
partner
million USD in capital to 10 start-uptocompanies
increase
 Managed
Managed duetheir
due deal management
diligence
diligence process
processfor from 5on
forfollow
follow ondeals per partner
investment
investment to 8 deals
resulting
resulting in per partnerof
indeployment
deployment of3.5
3.5
MMM Group, Ottawa, Canada (Engineering Managed Conglomerate)
due diligence process for follow on investment resulting in deployment of 3.5

million
millionUSD USDin incapital
capitaltoto10 10start-up
start-upcompanies
companies
Planning Associate, GIS Analyst
2010
2010––2011
2011 MMMmillion
MMM Group,
Group, USDOttawa,
Ottawa,in capital
Canada
Canada to 10(Engineering
start-up companies
(Engineering Conglomerate)
Conglomerate)
Part of a 30 person
2010 team working
– 2011 MMM on a master
Group, plan for theCanada
Ottawa, two holy cities of Makkah and
Analyst (Engineering Conglomerate)

Planning
PlanningAssociate,
Associate,GIS GISAnalyst
Madinah in Saudi Arabia Planning
 Part
Partof ofaAssociate,
a30 personGIS
30person team
team Analyst
working
workingon onaamaster
masterplan planfor forthethetwotwoholy
holycities
citiesof ofMakkah
Makkahand and
Assisted in the research and writing of several
Part of a 30 plan
persondeliverables including a land use plan,
Arabia working on a master plan for the two holy cities of Makkah and
team
 
Madinah
Madinahin inSaudi
SaudiArabia
housing plan, development and growth plan and
Madinah in environmental plan for both cities
 Assisted
Assisted ininthe theSaudi
research
researchArabiaand
andwriting
writingof ofseveral
severalplan plandeliverables
deliverablesincluding
includingaaland landuseuseplan,
plan,
Conducted extensive GIS analysis for comprehensive
Assisted in the plan deliverables
research and
andwriting
growthofplan several plan deliverables including bothacities
land use plan,
 
housing
housingplan,plan,development
developmentand growth plan and
andenvironmental
environmental plan
plan for
forboth cities

housing plan,
Conducted
Conducted extensive development
extensive GIS
GISanalysis and growth
analysis for plan and environmental
forcomprehensive
comprehensive plan
plandeliverables plan for both cities
deliverables
ESSEC Business School, Paris, France Conducted extensive GIS analysis for comprehensive plan deliverables
EDUCATION
EDUCATION

MBA in International
EDUCATION Luxury Brand Management
2015
2015 --2016
2016 ESSEC
ESSECBusinessBusinessSchool, School,Paris, Paris,France
France
Case Studies include: a
2015 - 2016 comparativeESSEC
study between
Business Van Cleef Paris,
School, & Arpels and Chow Tai Fook
France
MBA
MBAin inInternational
International Luxury
Luxury Brand
Brand Management
Management
Dalhousie University, Halifax, Canada MBA in International Luxury Brand Management
Case
Case Studies
Studies include:
include:aacomparative
comparative study
study between
betweenVan VanCleef Cleef&&ArpelsArpelsand andChow
ChowTai TaiFook
Fook
Bachelor of Environmental Land Use CasePlanning,
Studies Honors
include: a comparative
2006
2006--2010
2010 Dalhousie
DalhousieUniversity,
University,Halifax, Halifax,Canada Canada between Van Cleef & Arpels and Chow Tai Fook
study
ND TECHNOLOGY 2006 - 2010 Dalhousie
Bachelor
Bachelor of University, Halifax,
ofEnvironmental
Environmental Land
LandUse Canada
Use Planning,
Planning,Honors Honors
English: fluent, French: advanced Bachelor of Environmental Land Use Planning, Honors
LANGUAGES
LANGUAGES
MS Office, Keynote
AND
AND
Pages, HTML
TECHNOLOGY
TECHNOLOGY
(intermediary), social media, wordpress
LANGUAGES
Languages
Languages AND
English:TECHNOLOGY
English: fluent,
fluent, French:French:advanced
advanced
Languages
Computer
Computerskills
skills MS English:
MSOffice, fluent,
Office,Keynote
Keynote French:
Pages,advanced
Pages, HTML
HTML(intermediary),
(intermediary),social socialmedia,media,wordpress
wordpress
Computer
hion, reading, old moviesskills MS Office, Keynote Pages, HTML (intermediary), social media, wordpress
INTERESTS
INTERESTS
INTERESTS
Travel,
Travel,jewellery,
jewellery,fashion,
fashion,reading,
reading,old
oldmovies
movies
Travel, jewellery, fashion, reading, old movies
1
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Johannes ADER
Johannes
Johannes
ADER
ADER
Johannes ADER

johannesader@gmail.com
johannesader@gmail.com
johannesader@gmail.com
Nationality: German johannesader@gmail.com
Nationality:
Nationality:
German
German
ECTIVE Nationality: German
CAREER
CAREER
er in retail or product OBJECTIVE
OBJECTIVE
management, preferably in store operations or travel retail for a fashion,
CAREER
e & spirits brand or group.
To To
pursueOBJECTIVE
pursue
a career
a career
in retail
in retail
or product
or productmanagement,
management,
preferably
preferably
in store
in store
operations
operations
or travel
or travel
retail
retail
for for
a fashion,
a fashion,
AL EXPERIENCE Toaccessories
pursue a career
accessories
or winein&retail
or wine spirits orbrand
& spirits product
brand ormanagement,
or group.
group. preferably in store operations or travel retail for a fashion,
DFS, Saipan,accessories or wine
PROFESSIONAL
PROFESSIONAL
USA & Hong & S.A.R.
spirits brand
EXPERIENCE
Kong,EXPERIENCE
or group.
P.R. China
PROFESSIONAL
ESSEC Field Project,
2016 2016 EXPERIENCE
Consulting Mission
DFS,DFS,Saipan,
Saipan, USA USA & Hong
& Hong Kong, Kong, S.A.R.
S.A.R.P.R.P.R. China
China
 Developing2016a business
(2 months) plan to
(2 months) DFS, enhance
Saipan,
ESSEC
ESSEC theField
Field customer
USA & Hong
Project, experience
Project, Kong,in
Consulting
Consulting order
S.A.R.
Mission to drive
P.R.
Mission China business in the
T Galleria(2bymonths)
DFS in SaipanESSEC
(Northern

Mariana
Field Project,
 Developing
Developing aIslands)
Consulting
business
a business Mission
planplanto enhance
to enhance the the
customer
customer experience
experiencein order
in order
to drive
to drive
business
business
in the
in the
Chanel, Paris, France  Developing
T Galleria aby
T Galleria business
DFS
by DFS inplan
Saipan to enhance
in Saipan (Northern theMariana
(Northern customer
Mariana experience
Islands) in order to drive business in the
Islands)
MBA Intern, ChanelFebFebBoutique,
20162016 Printemps
Chanel, department
TChanel,
Galleria by France
Paris, DFS
Paris, store
in Saipan (Northern Mariana Islands)
France
 Responsible
Feb for sales
2016
(1 week) advising
(1 week) for
Chanel,
MBA a
MBAmulti-cultural
Paris,
Intern, France
Intern,
ChanelChanelclientele
Boutique,
Boutique, Printemps
Printemps department
department store store
 Achieved(1 highest
week)sales turnover
MBA
ofIntern,
the day on second
Chanel
 Responsible
Responsible for forday
Boutique,
sales ofPrintemps
sales the
advising internship
advising department
for aformulti-cultural store
a multi-cultural clientele
clientele
Style-Vision Asia Ltd., Shanghai, P.R. China
  Responsible
 Achieved
Achieved for highest
highestsalessales
advising
sales
turnover for aofmulti-cultural
turnover the
of the
dayday onclientele
on second second daydayof the
of the
internship
internship
(French consulting2014firm
2014 based
– 2015 in Shanghai,
– 2015 Achievedspecialized
Style-Vision
Style-Visionhighest
AsiaAsia in
Ltd.,product
sales
Ltd.,turnover
Shanghai, innovation
Shanghai, ofP.R.
theP.R.andChina
day
China oncreative
secondbranding)
day of the internship
Business Development
2014 – 2015Manager, Style-Vision
Automotive
(French
(French and
Asia Industrial
consulting Ltd.,
consulting firm Accounts
Shanghai,
firm
based based P.R.
in Shanghai, China
in Shanghai, specialized
specialized in product
in productinnovation
innovation
andand
creative
creative
branding)
branding)
 Responsible for business development,
(French
Business project
consulting
BusinessDevelopmentconsulting
firm based
Development &incommunications
Manager, Shanghai,
Manager, Automotive specialized
Automotive andand in product
Industrial
Industrial innovation
Accounts and creative branding)
Accounts
 Successfully brought in and managed
Business

several
Development
 Responsible
large
Responsible for accounts
Manager,
business
for business incl. Nissan (China),
Automotive
development,
development, and
project Hyundai
Industrial
project
consultingAccounts
consulting & communications
& communications
(China)   Responsible
 Successfully forbrought
Successfully business
brought indevelopment,
and
in andmanaged
managedproject
several consulting
severallargelarge & communications
accounts
accountsincl.incl.
Nissan
Nissan
(China),
(China),
Hyundai
Hyundai
China Harmony New Energy Auto 
Holding
Successfully
(China) Ltd.,
(China) Shanghai,
brought in and P.R. Chinaseveral large accounts incl. Nissan (China), Hyundai
managed
(Investment holding
2012 company,
2012
– 2014
– 2014dealing(China)
exclusively in luxury and ultra-luxury vehicles in China)
China
ChinaHarmony
Harmony NewNew Energy
Energy Auto AutoHolding
Holding Ltd., Ltd.,
Shanghai,
Shanghai, P.R.P.R. ChinaChina
Premium Brands Executive,
2012 – 2014 Ultra-Luxury
China Vehicles
Harmony
(Investment
(Investment Division
New
holding
holding Energy
company,
company,Auto Holding
dealing
dealing Ltd., Shanghai,
exclusively
exclusively in luxury
in luxury P.R.
and and China
ultra-luxury
ultra-luxuryvehicles
vehicles
in China)
in China)
 Developed business for Ferrari, Maserati,
(Investment
Premium
Premium Rolls-Royce
holding
Brands
Brands company,
Executive, & Aston
Executive, dealing Martin
Ultra-Luxury
Ultra-Luxury across
exclusively
VehiclesChina
in luxury
Vehicles Division and ultra-luxury vehicles in China)
Division
 Consulted on retail operations and
Premium

branding
Brands
 Developed
across
Developed businessbrands
Executive,
business Ultra-Luxury
for Ferrari,
for Ferrari, Vehicles
Maserati,
Maserati, Division
Rolls-Royce
Rolls-Royce & Aston
& Aston Martin
Martin
across
across
China
China
 Provided customer service training and
  Developed
quality
 Consulted
Consulted assessment
business
on retail for
on retail Ferrari,
operations
operations Maserati,
andand Rolls-Royce
branding
branding across
across & brands
brands Aston Martin across China
 Managed relationships (B2C, B2B)  Consulted
 Provided oncustomer
Provided retail operations
customer service
service andtraining
training branding
andand across
quality
quality brands
assessment
assessment
 2014: Awarded best service performance
  Provided
 Managed
for
Managed Ferrari,
customer
relationshipsMaserati
service
relationships andB2B)
training
(B2C, (B2C, Rolls-Royce
and
B2B) quality dealerships
assessment
 2014: Achieved highest sales performance
 Managed
 2014:
2014: countrywide
relationships
Awarded
Awarded for
bestbest(B2C,Ferrari
service B2B)
service and
performance Maserati
performance dealerships
for Ferrari,
for Ferrari,Maserati
Maseratiandand Rolls-Royce
Rolls-Roycedealerships
dealerships
The Ritz-Carlton Hotel Shanghai, Pudong,
  2014:
 2014:
Shanghai,
Awarded
2014:
Achieved
Achieved P.R.
besthighest China
service
highest performance
sales sales
performance for Ferrari,
performance countrywide Maserati
countrywide andFerrari
for Ferrari
for Rolls-Royce
andand dealerships
Maserati
Maserati
dealerships
dealerships
Intern, Human Resources
2012 2012 and Public
 The
Relations
2014:
The departments
Achieved
Ritz-Carlton
Ritz-Carlton highest
HotelHotel sales
Shanghai, performance
Shanghai, Pudong,
Pudong,countrywide
Shanghai,
Shanghai, forP.R.
P.R. Ferrari
ChinaChinaand Maserati dealerships
 Involved 2012
in all HR and PR operations,
TheIntern, improved
Ritz-Carlton
Intern,
Human
Human inResources
Hotel departmental
Resources Shanghai,
andand PublickeyRelations
Pudong,
Public operations
Shanghai,
Relations P.R. China
departments
departments
 Managed social engagement Intern,and

content
Human strategy
 Involved Resources
Involved in all across
in HR
all HR virtual
andand Public
PR PRcommunities
Relations
operations,
operations, departments
improved
improved in departmental
in departmental keykey
operations
operations
 Planned and hosted editor meetings, prepared
  Involved
 Managed in all
Managed press
HR
social releases,
socialandengagement
engagement managed
PR operations,andand VIP
content guests
improved
contentstrategyin departmental
strategy
acrossacross
virtual key
virtual operations
communities
communities
 Successfully initiated cooperative projects
  Managed
 Planned
with
social
Plannedandand local
hosted Louis
engagement
hosted
editor Vuitton
editormeetings,and Burberry
andmeetings,
content strategy
prepared
prepared boutiques
across
presspress virtual
releases,
releases,communities
managed
managed VIPVIP
guests
guests
 Successfully executed digital & social
Plannedprojects,
and hosted
 Successfully
Successfully driving
initiated follower-numbers
editor
initiated meetings,
cooperative
cooperative across
prepared
projects
projectswithmedia
press
withreleases,
local local
Louis managed
Louis
Vuitton
Vuitton VIPand
and guests
Burberry
Burberry
boutiques
boutiques
Successfully
 Successfully
  initiated
Successfully executedcooperative
executeddigital & projects
digitalsocial
& social with local
projects,
projects, Louis
driving
driving Vuitton and Burberry
follower-numbers
follower-numbers acrossboutiques
across
media
media
ESSEC BusinessEDUCATION
EDUCATION
School, Successfully
Paris, France  executed digital & social projects, driving follower-numbers across media
EDUCATION
MBA in International
2015 -Luxury
2015 2016 BrandESSEC
- 2016 Management,
ESSEC Business L’Oréal
BusinessSchool,scholarship
School,
Paris,
Paris, recipient
France
France
Case studies include: Brand
2015 - 2016 Identity
ESSECand
MBA MBADNA Analysis
Business
in International (Fendi),
School,Luxury
in International Paris,Omni-channel
LuxuryFrance
Brand
Brand Strategy
Management,
Management, (H&M),
L’Oréal
L’Oréal
scholarship
scholarship
recipient
recipient
New Product Launch (S.T. Dupont), MBA Retail
CaseCase Distribution
instudies
International
studies
include: and
Luxury
include:
BrandStrategy
Brand
Brand Analysis
Management,
Identity
Identity
andand
DNA (Burberry),
DNA L’Oréal
Analysis
Analysisscholarship
(Fendi),
(Fendi), recipient Strategy
Omni-channel
Omni-channel Strategy
(H&M),
(H&M),
Brand Analysis (Maserati, Tesla Motors),
CaseNew New USProduct
studies Market
include:
Product LaunchStrategy
Brand
Launch
(S.T. (Omega),
Identity
(S.T. andPop-up
Dupont),
Dupont),DNA
Retail
RetailExhibition
Analysis
Distribution(Fendi),
Distributionandand Omni-channel
Strategy
Strategy
Analysis Strategy
Analysis (H&M),
(Burberry),
(Burberry),
Development (Kenzo) etc. New Product
Brand
Brand Launch
Analysis
Analysis (S.T.
(Maserati, Dupont),
(Maserati,
TeslaTeslaRetail
Motors), Distribution
Motors),
US USMarket
Market andStrategy
Strategy
Strategy Analysis
(Omega),
(Omega), (Burberry),
Pop-up
Pop-up
Exhibition
Exhibition
Hotelschool The Hague, The Hague, Brand The Netherlands
Analysis
Development
Development (Maserati,
(Kenzo)
(Kenzo) Tesla
etc. etc. Motors), US Market Strategy (Omega), Pop-up Exhibition
Bachelor of Business
2009 Administration
2009
– 2013 inHotelschool
Hotel Management
– 2013 Development
Hotelschool (Kenzo)
TheThe etc.
Hague,
Hague,
TheTheHague,
Hague,TheThe
Netherlands
Netherlands
(Top of the class,
2009GPA 83.58, best
– 2013 thesis)
Hotelschool
Bachelor
BachelorofTheof Hague,
Business
Business The Hague, The
Administration
Administration Netherlands
in Hotel
in Hotel
Management
Management
AND TECHNOLOGY Bachelor
(Top ofofthe
(Top Business
of the
class, Administration
class,
GPA GPA
83.58,
83.58, in Hotel
bestbest
thesis) Management
thesis)
German: native, LANGUAGES
English: fluent,
LANGUAGES French:
(Top
AND of
AND advanced,
the class,
TECHNOLOGY GPA
TECHNOLOGY Mandarin:
83.58, intermediate,
best thesis) Spanish: basic
Windows XP,LANGUAGES
Mac OS X,
Languages Microsoft
Languages AND Office, Opera,
TECHNOLOGY
German:
German:native, Fidelio,
native,
English:Micros
English:
fluent,
fluent,
French:
French:
advanced,
advanced,
Mandarin:
Mandarin:
intermediate,
intermediate,
Spanish:
Spanish:
basic
basic
Languages
Computer
Computerskills German:
skillsWindows native,
Windows
XP,XP,English:
Mac MacOS OSfluent,
X, French:
Microsoft
X, Microsoft advanced,
Office,
Office,
Opera,Mandarin:
Opera,
Fidelio, intermediate,
Fidelio,
Micros
Micros Spanish: basic
Computer
INTERESTS
Japonism, politics, skills
INTERESTS
literature, Windows
opera, dragon XP,
boatMac OS
paddling X, Microsoft Office, Opera, Fidelio, Micros
INTERESTS
en in need (Huixin Orphanage
Contemporary Shanghai
Contemporary art, art, and Ritz-Carlton
Japonism,
Japonism,
politics,
politics,Community
literature,
literature, Footprints
opera,
opera,
dragon Foundation)
dragon
boatboat
paddling
paddling
Contemporary
Support
Support art,children
Japonism,
for children
for in needpolitics,
in need
(Huixin literature,
(Huixin
Orphanage opera,
Orphanage dragonand
Shanghai boat
Shanghai andpaddling
Ritz-Carlton
Ritz-Carlton
Community
Community
Footprints
Footprints
Foundation)
Foundation)
Support for children in need (Huixin Orphanage Shanghai and Ritz-Carlton Community Footprints Foundation)

2
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Aurore BASLY
Aurore
Aurore
Aurore
BASLY
BASLY
BASLY

baslya@yahoo.fr
baslya@yahoo.fr
baslya@yahoo.fr
baslya@yahoo.fr
Nationality : French
Nationality
Nationality
Nationality
: French
: French
: French
ECTIVE
ng or business CAREER
development
CAREER
CAREER inOBJECTIVE
jewelry
OBJECTIVE & watches or in fashion & accessories
OBJECTIVE
A role
AA
AL EXPERIENCE role
in
role
marketing
in in
marketing
marketing
or or
business
or
business
business
development
development
development
in jewelry
in in
jewelry
jewelry
& watches
&&watches
watches
or or
in or
fashion
in in
fashion
fashion
& accessories
&&accessories
accessories
Cartier, Paris, France
PROFESSIONAL
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
EXPERIENCE
ESSEC Field Project/consulting mission
2016
2016
2016 Cartier,
Cartier,
Cartier,
Paris,
Paris,
Paris,
France
France
France
 Recommending a plan to create exceptional experiences and defining the accurate digital
(2 (2
months)
(2
months)
months) ESSEC
ESSEC
ESSEC
Field
Field
Field
Project/consulting
Project/consulting
Project/consulting mission
mission
mission
strategies for Cartier’s VIPs
  Recommending
 Recommending
Recommending a plan
a aplanplan
to tocreate
tocreate
create
exceptional
exceptional
exceptionalexperiences
experiences
experiences
andand and
defining
defining
defining
thetheaccurate
theaccurate
accurate
digital
digital
digital
Christian Dior Couture, Paris, France – Dior
strategies
strategies forBon
strategies for Marché
Cartier’s
for
Cartier’s
Cartier’s
VIPs and
VIPsVIPsDior Joaillerie Place Vendôme
Retail operations internship
2016
2016
2016 Christian
Christian
Christian
DiorDior
Dior
Couture,
Couture,
Couture,Paris,
Paris,
Paris,
France
France
France
– Dior
– Dior
– Dior
Bon BonBon
Marché
Marché
Marchéandand
Dior
andDior
Dior
Joaillerie
Joaillerie
Joaillerie
Place
Place
Place
Vendôme
Vendôme
Vendôme
 Assisted the management in daily operations of a luxury boutique
(1 (1
week)
(1
week)
week) Retail
Retail
Retail
operations
operations
operationsinternship
internship
internship
Musée du Louvre, Paris, France   Assisted
 Assisted
Assisted
thethemanagement
themanagement
management in daily
in in
daily
daily
operations
operations
operations
of of
a luxury
of
a luxury
a luxury
boutique
boutique
boutique
Exhibitions Project Manager – Registrar. Exhibitions Department
2009
2009
2009
– 2015
– 2015
– 2015 MuséeMusée
Musée
duduLouvre,
duLouvre,
Louvre,Paris,
Paris,
Paris,
France
France
France
 Organized exhibitions in coordination with internal and external counterparts (curators, lenders,
Exhibitions
Exhibitions
Exhibitions
Project
Project
Project
Manager
Manager
Manager – Registrar.
– Registrar.
– Registrar.
Exhibitions
Exhibitions
Exhibitions
Department
Department
Department
couriers, carriers, insurance companies, architect, publishers, sponsors) – a typical exhibition
  Organized
 Organized
Organizedexhibitions
exhibitions
exhibitionsin coordination
in in
coordination
coordinationwithwith
with
internal
internal
internal
andand
external
andexternal
external
counterparts
counterparts
counterparts
(curators,
(curators,
(curators,
lenders,
lenders,
lenders,
requires management of up to 90 lenders in more than 15 countries, involves more than 100
couriers,
couriers,
couriers,
carriers,
carriers,
carriers,
insurance
insurance
insurance
companies,
companies,
companies, architect,
architect,
architect,
publishers,
publishers,
publishers,
sponsors)
sponsors)
sponsors)
– a– typical
–a typical
a typical
exhibition
exhibition
exhibition
people, and implies collaboration with 2 to 3 partner cultural institutions
requires
requires
requires
management
management
management of of
upofup
toupto
90to90
lenders
90lenders
lenders
in in
more
inmore
more
than
than
than
15 15
countries,
15countries,
countries,
involves
involves
involves
moremore
more
thanthan
than
100100
100
 Supervised and controlled exhibition’s overall budget
people,
people,
people,
andand implies
and implies
implies
collaboration
collaboration
collaborationwithwith
with
2 to2 3to
2 partner
to
3 partner
3 partner
cultural
cultural
cultural
institutions
institutions
institutions
 Managed loan requests and negotiated loan conditions. Secured venues, wrote contracts and
  Supervised
 Supervised
Supervisedandand controlled
andcontrolled
controlled
exhibition’s
exhibition’s
exhibition’s
overall
overall
overall
budget
budget
budget
negotiated cost sharing agreements for travelling exhibitions
  Managed
 Managed
Managed loanloanloan
requests
requests
requests
andand negotiated
andnegotiated
negotiatedloanloan
loan
conditions.
conditions.
conditions.
Secured
Secured
Securedvenues,
venues,
venues,
wrote
wrote
wrote
contracts
contracts
contracts
andandand
 Bought services: handled the public tenders for transport & insurance, recruited and managed
negotiated
negotiated
negotiated
cost cost
sharing
costsharing
sharing
agreements
agreements
agreements forfor
travelling
for
travelling
travelling
exhibitions
exhibitions
exhibitions
staff
  Bought
 Bought
Bought
services:
services:
services:
handled
handled
handled
thethe
public
thepublic
public
tenders
tenders
tenders
forfor
transport
for
transport
transport
&& insurance,
&insurance,
insurance,
recruited
recruited
recruited
andandmanaged
andmanaged
managed
 Spoke in public in various conferences internationally
staff
staff
staff
Musée du Louvre, Paris, France   Spoke
 Spoke
Spoke
in public
in in
public
public
in various
in in
various
various
conferences
conferences
conferencesinternationally
internationally
internationally
Deputy Head of Exhibitions Department (Maternity Cover)
2011
2011
2011
– 2012
– 2012
– 2012 MuséeMusée
Musée
duduLouvre,
duLouvre,
Louvre,Paris,
Paris,
Paris,
France
France
France
 Oversaw the general activity, the good execution of projects within deadlines
Deputy
Deputy
Deputy
Head
HeadHead
of Exhibitions
of of
Exhibitions
ExhibitionsDepartment
Department
Department (Maternity
(Maternity
(Maternity
Cover)
Cover)
Cover)
 Managed a team of 4 coordinators and deputized for the Head of exhibition when necessary
  Oversaw
 Oversaw
Oversawthethegeneral
the
general
general
activity,
activity,
activity,
thethegood
thegood
good
execution
execution
execution
of of
projects
of
projects
projects
within
within
within
deadlines
deadlines
deadlines
Réunion des Musées Nationaux  (RMN),
 Managed Paris,
 Managed
Managed aFrance
a team team
a team
of of
4 coordinators
of
4 coordinators
4 coordinators andanddeputized
anddeputized
deputized
forfor
the
for
the
Head
the
Head
Head
of of
exhibition
of
exhibition
exhibition
when
when
when
necessary
necessary
necessary
Exhibitions Registrar
2007
2007
2007
– 2008
– 2008
– 2008 Réunion
Réunion
Réunion
desdesMusées
des
Musées
Musées Nationaux
Nationaux
Nationaux (RMN),
(RMN),
(RMN),Paris,
Paris,
Paris,
France
France
France
 Managed transport, installation planning and insurance of borrowed works. In charge of public
Exhibitions
Exhibitions
Exhibitions
Registrar
Registrar
Registrar
tender, budget control
  Managed
 Managed
Managed transport,
transport,
transport,
installation
installation
installation
planning
planning
planning
andandinsurance
and
insurance
insurance
of of
borrowed
of
borrowed
borrowed
works.
works.
works.
In In
charge
In
charge
charge
of of
public
of
public
public
tender,
tender,
tender,
budget
budget
budget
control
control
control
ESSEC Business School, Paris, France
EDUCATION
EDUCATION
EDUCATION
MBA in International Luxury Brand Management
2015
2015
2015
– 2016
– 2016
– 2016 ESSEC ESSEC
ESSEC
Business
Business
Business
School,
School,
School,
Paris,
Paris,
Paris,
France
France
France
Case studies include: Bulgari – Brand identity; Cartier and Messika – Brands’ biography and
MBAMBA
MBA
in International
in in
International
International
Luxury
Luxury
Luxury
BrandBrand
Brand
Management
Management
Management
success factors; Pucci – How to attract Millennials to stores; Chow Sang Sang and Damas –
Case
Case Case studies
studiesstudies include:
include:
include: Bulgari
Bulgari
Bulgari – –Brand
– Brand Brand identity;
identity;
identity; Cartier
CartierCartier
andandandMessika
Messika
Messika – Brands’
– –Brands’
Brands’
biography
biography
biography
andand
and
Business model study
success
success
success
factors;
factors;
factors;
Pucci
Pucci
Pucci
– How
– –HowHow
to to
attract
toattract
attract
Millennials
Millennials
Millennials
to to
stores;
tostores;
stores;
ChowChow
Chow
Sang
Sang
Sang
Sang
Sang
Sang
andand
and
Damas
Damas
Damas
– ––
Ecole du Louvre, Paris, France and Sorbonne
Business
Business
Business
model
model University,
model
study study Paris, France
study
Museum studies diploma and Master’s Degree in Art History
2002
2002
2002
– 2006
– 2006
– 2006 Ecole Ecole
Ecole
duduLouvre,
du
Louvre,
Louvre,
Paris,
Paris,
Paris,
France
France
France
andandSorbonne
andSorbonne
Sorbonne University,
University,
University,
Paris,
Paris,
Paris,
France
France
France
Toulouse Business School, Toulouse, Museum France
Museum
Museumstudies
studies
studies
diploma
diploma
diploma
andand
Master’s
andMaster’s
Master’s
Degree
Degree
Degree
in Art
in in
Art
History
ArtHistory
History
Graduate Business School diploma
2001
2001
2001
– 2004
– 2004
– 2004 Toulouse Toulouse
Toulouse
Business
Business
Business
School,
School,
School,
Toulouse,
Toulouse,
Toulouse,
France
France
France
Tec de Monterrey, Mexico, Mexico Graduate
Graduate
Graduate
Business
Business
Business
School
School
School
diploma
diploma
diploma
MBA
2004
2004
2004 TecTec
de
Tecde
Monterrey,
de
Monterrey,
Monterrey, Mexico,
Mexico,
Mexico,
Mexico
Mexico
Mexico
AND TECHNOLOGY 1 year
1 year
1 year MBAMBA
MBA
French / English / Spanish: trilingual, Italian: basic
LANGUAGES
LANGUAGES
LANGUAGES ANDAND
AND
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
MS Office, Filemaker, TMS, Photoshop, Illustrator
Languages
Languages
Languages French
French
French
/ English
/ English
/ English
/ Spanish:
/ Spanish:
/ Spanish:
trilingual,
trilingual,
trilingual,
Italian:
Italian:
Italian:
basic
basic
basic
Computer
Computer
Computer
skillsskills MSMS
skills Office,
MSOffice,
Office,
Filemaker,
Filemaker,
Filemaker,
TMS,
TMS,
TMS,
Photoshop,
Photoshop,
Photoshop,
Illustrator
Illustrator
Illustrator
g, art, fashion, INTERESTS
interior design
INTERESTS
INTERESTS
Travelling,
Travelling,
Travelling,
sailing,
sailing,
sailing,
art,art,
fashion,
art,
fashion,
fashion,
interior
interior
interior
design
design
design

3
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Tiffanie BOGGS
Tiffanie BOGGS
Tiffanie BOGGS

tboggs@chicagobooth.edu
tboggs@chicagobooth.edu
Nationality: American tboggs@chicagobooth.edu
TIVE Nationality: American
Nationality: American
n Fashion and Accessories
CAREER or Jewelry and Watches, preferably in the United States or London.
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
Retail Management in Fashion and Accessories or Jewelry and Watches, preferably in the United States or London.
Retail Management in Fashion and Accessories or Jewelry and Watches, preferably in the United States or London.
vatore Ferragamo, Florence, Italy EXPERIENCE
PROFESSIONAL
SEC Field ProjectPROFESSIONAL
/ Consulting Mission EXPERIENCE
2016 Salvatore Ferragamo, Florence, Italy
Creating a business
2016 strategy for the fine jewelry
Salvatore and bijoux
Ferragamo, productItaly
Florence, categories.
(2 months) ESSEC Field Project / Consulting Mission
(2 months)
dline Industries, Mundelein, United
ESSEC Field aProject
States
Creating business / Consulting
strategy forMission
the fine jewelry and bijoux product categories.
rgest privately held manufacturer andCreatingdistributor a business strategy
of healthcare for theinfine
supplies the jewelry and bijoux product categories.
United States)
2012 – 2015 Medline Industries, Mundelein, United States
duct Manager 2012 – 2015 Medline Industries, Mundelein, United States
(Largest privately held manufacturer and distributor of healthcare supplies in the United States)
Responsible for multiple product lines with
(Largest a combined
privately total of $13 million
held manufacturer in annualofsales.
and distributor healthcare supplies in the United States)
Product Manager
Supervised and trained two direct reportsManager
Product in operational and tactical aspects of the product lines.
 Responsible for multiple product lines with a combined total of $13 million in annual sales.
Negotiated pricing and programs  with new and current
Responsible suppliers
fortrained
multiple that resulted
product in ancombined
average of
 Supervised and two direct lines
reports with in aoperational totaltactical
and of $13 aspects
million of
in the
annual sales.lines.
product
more than $50,000 in cost savings annually.


Negotiated pricing and programs with new and current suppliers that resulted in an averagelines.
Supervised and trained two direct reports in operational and tactical aspects of the product of
Developed promotional programs  for specific customer
Negotiated pricing and segments
programs and worked newdirectly with suppliers
sales
more than $50,000 in cost savingswith annually. and current that resulted in an average of
force and sales management to develop moreand launch
than marketing
$50,000 in cost campaigns
savingsfor for these programs.
annually.
 Developed promotional programs specific customer segments and worked directly with sales
Traveled internationally to develop and maintainpromotional
Developed relationships with current
programs for suppliers,
specific develop
customer segments and worked directly with sales

force and sales management to develop and launch marketing campaigns for these programs.
relationships with potential suppliers, and and
force to learn
sales manufacturing
management toprocesses.
develop and launch marketing campaigns for these programs.
 Traveled internationally to develop and maintain relationships with current suppliers, develop
Traveled nationally to meet with customers,Traveledmeet and work with
internationally the sales
to develop and force, and give
maintain
relationships with potential suppliers, and to learnrelationships
manufacturing with current suppliers, develop
processes.
presentations and perform product demonstrations
relationships at national
with potential and regionaland
suppliers, sales to meetings.
learn manufacturing processes.
 Traveled nationally to meet with customers, meet and work with the sales force, and give
ne, Pleasant Prairie, United States  Traveled nationally
presentations to meetproduct
and perform with customers,
demonstrations meet and work with
at national andthe sales force,
regional and give
sales meetings.
ading distributor of shipping, industrial, presentations
and packaging and perform
materialsproduct
in North demonstrations
America) at national and regional sales meetings.
2008 – 2012 Uline, Pleasant Prairie, United States
ociate Product2008
Manager
– 2012 Uline, Pleasant Prairie, United industrial,
States
(Leading distributor of shipping, and packaging materials in North America)
Responsible for multiple product lines with
(Leading a combined
distributor of total of $43
shipping, millionand
industrial, in annual
packagingsales.materials in North America)
Associate Product Manager
Selected new products, generated catalog Product
Associate page layouts,
Managerand wrote product copy for catalog.
 Responsible for multiple product lines with a combined total of $43 million in annual sales.
ercrombie & Fitch, Mishawaka andSelected Responsible
Chicago, new for
United multiple
States
products, product lines
generated catalog with a combined
page layouts, andtotalwrote
of $43 millioncopy
product in annual sales.
for catalog.
re Manager  Selected new products, generated catalog page layouts, and wrote product copy for catalog.
2003 – 2008 Abercrombie & Fitch, Mishawaka and Chicago, United States
Managed a team 2003of –250
2008staff members,
Abercrombie including 5 reporting managers.
2007 – 2008 Store Manager& Fitch, Mishawaka and Chicago, United States
Exceeded annual sales
2007 – 2008 targets by more than
StoreManaged
Manager 15% annually, with the exception of 2008.
 a team of 250 staff members, including 5 reporting managers.
Managed company merchandising and presentation
Managed aannual teamstandards.
of 250targets
staff members, including 5 reporting managers.


Exceeded sales by more than 15% annually, with the exception of 2008.
Trained, coached, and motivated all Exceeded
staff members bysales
setting high,by butmore
achievable goals,
 Managed company merchandising and presentation standards. the exception of 2008.
annual targets than 15% annually, with
providing feedback, and effectively communicating
Managedcoached,
company withmerchandising
each member of the team.


Trained, and motivated alland staff presentation
members by standards.
setting high, but achievable goals,
re Manager Trained, coached, and motivated all staff members by setting

providing feedback, and effectively communicating with eachhigh,
memberbut achievable
of the team.goals,
Responsible for the visual merchandising role of
providing the management
feedback, and team, communicating
effectively which involved the with each member of the team.
2006 – 2007 Store Manager
implementation and–maintenance
2006 2007 of planograms
Store Manager for quarterly floorsets and weekly updates.
 Responsible for the visual merchandising role of the management team, which involved the
nd Representative Responsible for and the visual merchandising role offor thequarterly
management team,and
which involved the

implementation maintenance of planograms floorsets weekly updates.
2003 – 2006 implementation
Brand Representative and maintenance of planograms for quarterly floorsets and weekly updates.
2003 – 2006 Brand Representative
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
2016 Class Representative,
2015 – 2016 elected ESSEC by classmates
MBA in Business
InternationalSchool,
LuxuryParis, France
Brand Management
e University of Chicago Booth School MBA inofInternational
Business, Chicago, UnitedManagement
Luxury Brand States
 2016 Class Representative, elected by classmates
A, Concentrations in Marketing Management, 2016 Class Strategic Management,
Representative, elected andbyEntrepreneurship
classmates
2013Retail,
– 2015Apparel, The University of Chicago Booth School of Business, Chicago, United States
Member of Booth2013 – 2015 The and Luxury
University Group
of and
Chicago Booth
Booth Marketing
School ofClub
Business, Chicago, United andStates
MBA, Concentrations in Marketing Management, Strategic Management, Entrepreneurship
versity of Notre Dame, Notre Dame, MBA, United States in Marketing Management, Strategic Management, and Entrepreneurship
Concentrations
 Member of Booth Retail, Apparel, and Luxury Group and Booth Marketing Club
A, Concentration in Marketing  Member
2003 – 2007 University ofof Booth
Notre Retail,Notre
Dame, Apparel,
Dame, andUnited
LuxuryStatesGroup and Booth Marketing Club
D TECHNOLOGY 2003 – 2007 University of Notre
BBA, Concentration in MarketingDame, Notre Dame, United States
ish: native, French: intermediate BBA, Concentration in Marketing
anced competency
LANGUAGES
in Word, Access,
AND TECHNOLOGY
Excel, PowerPoint, Outlook, SAP, and AS/400.
LANGUAGES
Languages AND
English: TECHNOLOGY
native, French: intermediate
Languagesskills Advanced
Computer English: native, French:inintermediate
competency Word, Access, Excel, PowerPoint, Outlook, SAP, and AS/400.
Computer skills Advanced competency in Word, Access, Excel, PowerPoint, Outlook, SAP, and AS/400.
tness and nutrition, fashion,
INTERESTS and music.
INTERESTS
International travel, fitness and nutrition, fashion, and music.
International travel, fitness and nutrition, fashion, and music.

4
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Jing CAI Jing CAI

Jing CAI

jing.cai@essec.edu jing.cai@essec.edu

Nationality: Chinese Nationality: Chinese


jing.cai@essec.edu

TIVE CAREER OBJECTIVE Nationality: Chinese


A brand management or business development role preferably in jewellery
or business development role preferably in jewellery & watches or fragrances & cosmetics & watches or fragrances & cosmetics
CAREER OBJECTIVE
PROFESSIONAL
A brand management EXPERIENCE
EXPERIENCE or business development role preferably in jewellery & watches or fragrances & cosmetics
FS, Hong Kong 2016 DFS, Hong Kong
PROFESSIONAL
(2 months)
SSEC Field Project/consulting missionEXPERIENCE
ESSEC Field Project/consulting mission
Proposing a2016
plan to enhance theDFS, Proposing
customer
Hong a plan to
experience
Kong in enhance the customer
order to drive businessexperience
in T Galleria in order to drive business in T Galleria
Saipan (2 months) Saipan
ESSEC Field Project/consulting mission
Manufacture HYSEK2014 – 2015
S.A, Shanghai,Manufacture
 ProposingHYSEK
China a plan toS.A,enhanceShanghai, China experience in order to drive business in T Galleria
the customer
An independent Swiss Watch maker) (An independent
Saipan Swiss Watch maker)
usiness Development
2014 – Manager,
2015 Business
Business Development
Development
Manufacture HYSEK Manager,
Department Business
S.A, Shanghai, Development Department
China
Opened the brand’s first flagship (An Opened
store the brand’s
in China
independent (Peninsula,
Swiss WatchfirstShanghai)
flagship
maker)store in China (Peninsula, Shanghai)
Set up a store retail team by recruiting Setand
Business upDevelopment
amanaging
store retail team by recruiting
a Manager,
5-member and managingDepartment
team Development
Business a 5-member team
Conducted private VIP events around Conducted
China private VIP events around China
Opened the brand’s first flagship store in China (Peninsula, Shanghai)
TERNAL Optical & Perfumery (FarSet
2011 – 2014 ETERNAL
 up Ltd,
East) aOptical
store retail team
& Perfumery
Shanghai by recruiting
/ Hong (Far East)
Kong, and Ltd,
China managing a 5-member
Shanghai / Hong team
Kong, China
An exclusive distributor of over 60(An  Conducted
exclusive
international private VIP
distributor
fragrance, events
of over
skincare, 60 around China
international
cosmetic, opticalfragrance, skincare, cosmetic, optical and sunglass
and sunglass
rands in Hong 2011
Kong,–Macau brands
2014 and Mainland
ETERNAL inChina)
Hong Kong,&Macau
Optical and Mainland
Perfumery (Far East) China)
Ltd, Shanghai / Hong Kong, China
rand Manager2013 – 2014
of P&G (An exclusive
Brand
Prestige Fragrance, Manager distributor
Fragranceof P&G of over
Prestige
& Beauty 60 international
Fragrance,
Division fragrance,
Fragrance skincare,
& Beauty cosmetic, optical and sunglass
Division
brands
Responsible for the overall business in Hong
Responsible
strategy andKong,
for
all theMacau
base overall and
business Mainland
business China)
strategy
activities and Prestige
of P&G all base business activities of P&G Prestige
fragrance brands
2013 –(Gucci,
2014 Dolce Brand fragrance
& Gabbana,
Manager brands
Hugo (Gucci,
of Boss,
P&G Dolce
Lacoste
Prestige & & Gabbana,
Escada)
Fragrance, Hugo Boss,
Fragrance Lacoste
& Beauty & Escada)
Division
2011 –Manager,
istribution Channel 2013 Distribution
Fragrance
 Channel
& Beauty
Responsible Manager,
Division
for the Fragrance
overall business & Beauty
strategy and Division
all base business activities of P&G Prestige
Led development of trade marketing  Led development
strategy
fragrance to achieve
brands of defined
tradeDolce
(Gucci, marketing
business strategy
objectives
& Gabbana, to achieve
Hugo Boss,defined
across Lacostebusiness
& Escada)objectives across
fragrance, beauty
2011 –and fragrance,
skincare categories
2013 Distribution beauty Manager,
Channel and skincare categories
Fragrance & Beauty Division
Set
Ledup
Set up a wholesale/key account distribution a organization
wholesale/key
development account
throughout
of trade distribution
marketingSouth Chinaorganization
strategy thatachieve
to throughout
increased
defined Southobjectives
business China thatacross
increased
sales by 30% per year sales by 30%
fragrance, per year
beauty and skincare categories
&G, Guangzhou, 2010China
- 2011 P&G,
 SetGuangzhou,
up a wholesale/key
China account distribution organization throughout South China that increased
sales byDepartment
Key Account
ey Account Manager, Customer Development 30% per year
Manager, Customer Development Department
Led 3-year 2010
joint business
- 2011 plan P&G, Guangzhou, China plan with clients
with
 Led
clients3-year joint business
Key Account Manager, Customer Development Department
TERNAL Optical 2005 &– 2010
Perfumery ETERNAL
(Far East) Optical
Ltd, &
Shanghai Perfumery
/ Hong (Farclients
East) Ltd, Shanghai / Hong Kong, China
 Led 3-year joint business plan Kong,
with China
usiness Development Manager, Fragrance Business & Development
Beauty Division Manager, Fragrance & Beauty Division
Launched French
2005 –beauty
2010 brand ETERNAL Launched
Bourjois in ChinaFrench
Optical &beauty
in 2009 brand Bourjois
Perfumery (Far East) in Ltd,
ChinaShanghai
in 2009 / Hong Kong, China
Managed fragrance sector press/media Managed
Business fragrance
relations,
Developmenteditorial sector press/media
tracking,
Manager, reporting,
Fragrance relations,
Beautyeditorial
&press Divisiontracking, reporting, press
 presentations,
presentations, and media planning/monitoring
Launched in and beauty
2008
French media planning/monitoring
brand Bourjois in China in 2008
in 2009
Generated €10.7 M in retail value Generated
 sales in 3 years
Managed €10.7by M
fragrance in retailpress/media
developing
sector value salesrelations,
in 3 years
and establishing by developing
partnership
editorial andreporting,
tracking, establishing
presspartnership
with key account clients with key account clients
presentations, and media planning/monitoring in 2008
EDUCATION  Generated €10.7 M in retail value sales in 3 years by developing and establishing partnership
with key account clients
SSEC Business 2015 – 2016
School, ESSEC Business School, Paris, France
Paris, France
EDUCATION
MBA in International Luxury BrandMBA in International Luxury Brand Management
Management
2002
2015 –– Shenzhen,
henzhen University, 2006
2016 Shenzhen
China
ESSEC Business University,School,Shenzhen, China
Paris, France
achelor in International EconomicsBachelor
& Trade
MBA in International
in International Economics
Luxury & Trade
Brand Management
2002 – 2006 Shenzhen University, Shenzhen, China
D TECHNOLOGY LANGUAGES AND Bachelor in International Economics & Trade
TECHNOLOGY
Mandarin: native, English / Cantonese: fluent, native,
Languages Mandarin: French:English
basic / Cantonese: fluent, French: basic
Microsoft Office:Computer skills AND TECHNOLOGY Excel, PowerPoint
Microsoft
Word, Excel, PowerPoint
LANGUAGES Office: Word,
Languages Mandarin: native, English / Cantonese: fluent, French: basic
INTERESTS
Computer skills Microsoft Office: Word, Excel, PowerPoint
nd yoga Travelling, cooking and yoga
INTERESTS
Travelling, cooking and yoga

5
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Maria Carolina CASAS
Maria Carolina CASAS
Maria Carolina CASAS

mariacarolina.casas@essec.edu

Nationality : Philippines mariacarolina.casas@essec.edu


mariacarolina.casas@essec.edu
Nationality : Philippines
TIVE Nationality : Philippines
onal marketingCAREER
and business development in fragrances and cosmetics
OBJECTIVE
CAREER OBJECTIVE
A position in international marketing and business development in fragrances and cosmetics
EXPERIENCE
A position in international marketing and business development in fragrances and cosmetics
ée Lauder Companies Europe, Paris,
PROFESSIONAL France
EXPERIENCE
EC Field ProjectPROFESSIONAL
/ Consulting mission EXPERIENCE
Analysing the2016
2016
Estée of
risks and opportunities
Estée
Lauder
Lauder
Companies
the pharmacy
Companies marketEurope, Paris, France
Europe, Paris, France
ject Manager, (2(2 months)
Estée ESSEC
Lauder Companies Field Project
(ELC Project /
Beauty Inc., Consulting
Philippines)mission
months) ESSEC Field
Analysing theMalone/ Consulting
risks and mission
opportunities
Managed key launch activities of 
Origins
Analysingand Jo theEstée
risks andLondon in Manilaof
opportunities
the pharmacy
including
of(ELC
the pharmacypressmarket
and
market
2015
store opening 2015
events. Project
 Manager, Lauder Companies Beauty Inc., Philippines)
Project Manager,
Managed key Estée
launch Lauder
activitiesCompanies
of Origins (ELCand Beauty
Jo MaloneInc.,London
Philippines)in Manila including press and
nd Manager, Bobbi Brown and La Mer (Estée Lauder
Managed key events.
launchVietnam, LLC)
activities of Origins and Jo Malone London in Manila including press and

Identified key strategic actions for the store opening
brands and supervised its execution, which resulted in 15%
2014 for Brand store opening
Manager, events.
Bobbi Brown and La Mer first
(Estée Lauder Vietnam, LLC)
like door retail2013 – growth
sales
2013 – 2014 Brand Bobbi Brown
Manager, and 12%
Bobbi for
BrownLa Mer
and Laagainst
Mer (Estée year of launch.
Lauder Vietnam, LLC)

Evaluated performance of Bobbi Brown Identified
and Lakeykey
Mer strategic actions
and developed for the
3-year brands and
plan forand eachsupervised
brand. its execution, which resulted in 15%
Identified
like door retail strategic
sales actions
growth for for the
Bobbi brands
Brown and supervised
12% its execution, first
which resulted in 15%
Managed both brand’s P&L to ensure operational
like door retail effectiveness
sales growth and
for financial
Bobbi KPIsand
Brown were12%met.for La Mer against
for La Mer
against first
year
year
of launch.
of launch.

Fostered relationships with retailers Evaluated
and initiated performance
partnerships of to
Bobbi Brown
optimize and Laof
presence Mer and developed
brands in- 3-year plan for each brand.
 Evaluated
Managed performance
both brand’s of Bobbi
P&L to Brown
ensure and La Mer
operational and developed
effectiveness and 3-year
financialplan
KPIsfor were
each met.
brand.
store. Managedrelationships
both brand’s with P&Lretailers
to ensure operational effectivenesstoand financial KPIs were met. in-
es and Marketing Manager, Bobbi  Fostered
Brown and relationships
La Mer, (Estée Lauder and
Vietnam, initiated partnerships optimize presence
LLC) partnerships to optimize presence of brands in- of brands
 Fostered
store. with retailers and initiated
Expatriated to Vietnam to lead the launch of Bobbi Brown and La Mer in the market
2012 – 2013 Salesstore. and Marketing Manager, Bobbi Brown and La Mer, (Estée Lauder Vietnam, LLC)
Collaborated with
2012global
– 2013and regional brand teams toManager,
develop launch initiatives inLatheMer,
market.
Sales and Marketing
Expatriated to Vietnam Bobbi
to lead theBrown
launch and
of Bobbi (Estée
Brown andLauder
La Mer Vietnam, LLC)
in the market
Expedited opening of new stores in both Ho
Expatriated Chi Minh
towith and
Vietnam Hanoi
toand during
leadregional the
the launch first Bobbiofto
year
of teams operation.
Brown andlaunch
La Merinitiatives
in the market
Created local consumer engagement  Collaborated
plans focusedwith global
on building brand brand
awareness and new develop in the market.
 Collaborated
Expedited opening global
of new and regional
stores in brand
both Ho teams
Chi to customer
Minh develop
and Hanoilaunch initiatives
during the firstinyear
the market.
of operation.
acquisition. Expedited opening of new stores in both Ho Chi Minh and Hanoi during the first year of operation.
Headed the recruitment and training
 Created local
of sales local consumer
and marketing engagement
teams plans
of bothplans
brands.focused on building brand awareness and new customer
 Created
acquisition. consumer engagement focused on building brand awareness and new customer
Led the 2013 Breast Cancer Awareness campaign to engage employees, partners and clients.
acquisition.
rketing Executive, Bobbi Brown and  Headed
La the
Mer, (ELC recruitment
Beauty, Inc., and training of sales and marketing teams of both brands.
Headed
Led the recruitment
the 2013 Breast andPhilippines)
Cancer training
Awareness of sales and marketing
campaign engageteams of bothpartners
brands.and clients.
Integrated media placements and 
PR campaigns
Led theExecutive, with
2013 Breast the brand’s
Cancer marketing calendar
Awareness campaign toto
tooptimize
engage
employees,
employees, partners and clients.
2011
results of product – 2012 Marketing
 Bobbi Brown and La Mer, (ELC Beauty, Inc., Philippines)
2011campaigns.
– 2012 MarketingIntegratedExecutive,
media Bobbi Brown
placements andandPR Lacampaigns
Mer, (ELCwith Beauty, Inc., Philippines)
the brand’s marketing calendar to optimize
Initiated launch of Bobbi Brown’s local Facebook
Integrated media page and led Pretty
placements and PR Powerful
campaigns blogger
withinitiative.
the brand’s marketing calendar to optimize
Conducted basic and seasonal training
 results of
programs product campaigns.
for sales team.
 results
Initiated oflaunch
product campaigns.
ofin-line
Bobbiproducts
Brown’sand local Facebook page and led Pretty Powerful blogger initiative.
Forecasted new products and monitored inventory
Initiated launch ofofand
Bobbi Brown’s localcollaterals.
Facebookforpage and led Pretty Powerful blogger initiative.
nd Coordinator, Bobbi Brown and
 Conducted
LaConducted
Mer, (ELCbasic basic
Beauty, seasonal
Inc., training
Philippines) programs sales team.
Forecasted newPR and
productsseasonal
andphototraining
monitored programs for sales team.
shootsinventory
and mediaof in-line products and collaterals.

Represented both brands to the press and managed
Forecasted new Bobbi requests,
products and monitored inventory of in-line
2008 –
monitoring. 2008 – 2011 2011 Brand
 Coordinator, Brown and La Mer, (ELC Beauty, Inc.,products and collaterals.
Philippines)
Brand Coordinator,
Represented bothBobbi
brandsBrown
to the and La and
press Mer,managed
(ELC Beauty,
PR Inc., Philippines)
requests,
Managed inventory and monthly sales 
PO and monitored
Represented both brands product
to theperformance
press and managedand forecast sell-in. photo shoots
PR requests,
photo and media
shoots and media
Participated in Strategic Modernization monitoring.
Initiative in 2008 and completed SAP training.
monitoring.
Managed
Oversaw marketing and retail operations 
Managed for 6inventory
months during
inventory
and monthly
the absence
and monthly
salesofPO
sales PO
and monitored
a brand manager product
and monitored
performance and forecast sell-in.
 Participated in Strategic Modernization Initiative in 2008 product
and completedperformance and forecast sell-in.
SAP training.
 Participated in Strategic Modernization Initiative in 2008 and
Oversaw marketing and retail operations for 6 months during the absence of a brand manager completed SAP training.
SEC Business EDUCATION
School, Paris, France  Oversaw marketing and retail operations for 6 months during the absence of a brand manager
EDUCATION
A in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
jing Language2015 and –Culture
2016 University, ESSEC Beijing, China
Business School, Paris, France
nsive Mandarin Language and Culture MBA in International
Program Luxury
(Full Scholarship) Brand Management
2007 – 2008 MBA in
Beijing International
Language and Luxury
Culture Brand Management
University, Beijing, China
neo De Manila2007 University,
– 2008 Manila, Philippines
Beijing Language and Culture University, Beijing, China
helor of Science in Business Management Intensive Mandarin
(Honorable Language
Mention)and Culture Program (Full
and Culture Program Scholarship)
2001 – 2005 IntensiveDe
Ateneo Mandarin Language
Manila University, Manila, Philippines(Full Scholarship)
D TECHNOLOGY 2001 – 2005 Ateneo De
Bachelor ofManila
ScienceUniversity,
in Business Manila,
Management Philippines
(Honorable Mention)
ino: native, English: fluent, Mandarin: Bachelor basic
of Science in Business Management (Honorable Mention)
cient MS Office LANGUAGES
programs: Word,AND Excel,TECHNOLOGY
PowerPoint, Basic Adobe Photoshop skills, SAP,
LANGUAGES
Languages AND
Filipino: TECHNOLOGY
native, English: fluent, Mandarin: basic
lPro Languages
Computer skills Filipino:
Proficientnative, MS Office English: fluent,Word,
programs: Mandarin:
Excel,basicPowerPoint, Basic Adobe Photoshop skills, SAP,
Computer skills Proficient
RetailPro MS Office programs: Word, Excel, PowerPoint, Basic Adobe Photoshop skills, SAP,
, travel, wine tasting,
INTERESTS RetailPro
photography, yoga, hiking
INTERESTS
Cosmetics and beauty, travel, wine tasting, photography, yoga, hiking
Cosmetics and beauty, travel, wine tasting, photography, yoga, hiking

6
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Julio CHANG

Julio
Julio CHANG
CHANG

bestjc7@gmail.com

Nationality : bestjc7@gmail.com
bestjc7@gmail.com
Taiwanese/Brazilian
Nationality
Nationality ::
TIVE Taiwanese/Brazilian
Taiwanese/Brazilian
retail operations/marketing, brand management or customer relationship management in the wine
CAREER
CAREER OBJECTIVE
OBJECTIVE
ewellery or luxury cars sectors.
To
To pursue
pursue aa career
career in
in retail
retail operations/marketing,
operations/marketing, brand brand management
management or or customer
customer relationship
relationship management
management in in the
the wine
wine
EXPERIENCE and spirits, watch & jewellery or luxury cars sectors.
and spirits, watch & jewellery or luxury cars sectors.
demars Piguet, Le Brassus, Switzerland
PROFESSIONAL
EC Field Project/consulting
PROFESSIONAL missionEXPERIENCE
EXPERIENCE
Developing a 2016
new strategy for Greater
Audemars China
2016 Audemars Piguet,
Piguet, Le Le Brassus,
Brassus, Switzerland
Switzerland
(2
atch, Swatch Group, months)
Shanghai,
(2 months) ESSEC
ESSEC Field Project/consulting mission
China Field Project/consulting mission
ail Area Operations Manager  Developing
Developing aa new new strategy
strategy for
for Greater
Greater China
China
Managed 12 stores
2013 –in2014
Shanghai Swatch,
and responsible for daily operations such as meeting sales targets,
2013 – 2014 Swatch, Swatch Group, Shanghai, China
Swatch Group, Shanghai, China
staff recruitment, product merchandising
Retail and maintainedManager high quality of customer service;
Retail Area
Area Operations
Operations Manager
managed staff of 60 and trainedmore than 50 12
Managed employees.
 Managed 12 stores in Shanghai
stores in Shanghai andand responsible
responsible for
for daily
daily operations
operations such
such asas meeting
meeting sales
sales targets,
targets,
Achieved 98% of sales target 26500staff pcs in 2013, highest
recruitment, in themerchandising
product whole of China, and40% annual high quality of customer service;
maintained
staff recruitment, product merchandising and maintained high quality of customer service;
growth. managed staff
staff of
of 60
60 and
and trained
trained more
more than
than 50
50 employees.
employees.
managed
Led the processes of launching new stores, from
Achieved strategy and planning topcs
opening of brick & the whole of China, 40% annual

 Achieved 98% of sales target 26500 pcs in 2013, highest
98% of sales target 26500 in 2013, highest in
in the whole of China, 40% annual
mortar stores; worked with a team ofgrowth.
7 people to determine location strategy.
growth.
Coordinated new product launches, supervised
Led and monitored road showstores,
events to promote new planning to opening of brick &

 Led the
the processes
processes of of launching
launching newnew stores, from
from strategy
strategy and
and planning to opening of brick &
products. 
 mortar
mortar stores; worked with a team of 7 people to determine location
stores; worked with a team of 7 people to determine location strategy.
strategy.
Worked closely with marketing department to
Coordinated formulate
new and
product coordinated
launches, new marketing
supervised and
Coordinated new product launches, supervised and monitored road plans.
monitored road show
show events
events toto promote
promote new
new
products.
ng Xi Optical, Dongguan, China products. 
 

e wear manufacturer) 

Worked
Worked closely
closely withwith marketing
marketing department
department to to formulate
formulate and
and coordinated
coordinated new
new marketing
marketing plans.
plans.
ject Manager 2012 – 2013 Dong Xi Optical, Dongguan, China
2012 – 2013 Dong Xi Optical, Dongguan, China
Coordinated China office and Japanese
(Eye customers during the new project launch. 

(Eye wear
wear manufacturer)
manufacturer)
Conceived, planned, executed and Project Manager
monitored
Project Manager project. 

by Doll Restaurant and Bar, Shanghai,


Coordinated
China China
Coordinated China office
office and
and Japanese
Japanese customers
customers during
during the
the new
new project
project launch.
launch. 
 

iwanese/Japanese/Chinese cuisine Conceived,
 chain
 restaurant)
Conceived, planned, executed and monitored
planned, executed and monitored project. 
 project. 

eration Manager 2010
2010 –
– 2012
2012 Baby
Baby Doll
Doll Restaurant
Restaurant and and Bar,
Bar, Shanghai,
Shanghai, China
China
Responsible for marketing development; periodically formulated
(Taiwanese/Japanese/Chinese marketing restaurant)
plan for new product
(Taiwanese/Japanese/Chinese cuisine chain
cuisine chain restaurant)
launch and seasonal promotions.Operation
Successfully increased 35% of revenue in 6 months and 30% in
Operation Manager
Manager
2 years. 
 Responsible

 Responsible for for marketing
marketing development;
development; periodically
periodically formulated
formulated marketing
marketing plan
plan for
for new
new product
product
In charge of daily operations; managed more
launch than 20
seasonalemployees,
promotions.led staff recruitment,
Successfully ensured
launch and seasonal promotions. Successfully increased 35% of revenue in 6 months and
and increased 35% of revenue in 6 months and 30%
30% in
in
high standard of customer service within team.
22 years.
years. 




In
In charge
charge ofof daily
daily operations;
operations; managed
managed moremore than
than 20
20 employees,
employees, ledled staff
staff recruitment,
recruitment, ensured
ensured
high standard of customer service within
high standard of customer service within team. team.
SEC Business School, Paris, France
EDUCATION
A in International Luxury Brand Management
EDUCATION
2015
2015 -- 2016
ional Taipei University2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
MBA
MBA in International Luxury Brand
in International
helor of Recreation and Sports Management Luxury Brand Management
Management
2003
2003 -- 2007
2007 National
National Taipei
Taipei University
University
D TECHNOLOGY Bachelor
Bachelor of Recreation
of Recreation and
and Sports
Sports Management
Management
ndarin: native, Spanish / English / Portuguese: fluent, Japanese: conversational, French: basic
ficient in Word,LANGUAGES
Excel, Access, Power Point, Windows XP, Mac OS.
LANGUAGES AND AND TECHNOLOGY
TECHNOLOGY
Languages
Languages Mandarin:
Mandarin: native, Spanish
native, Spanish // English
English // Portuguese:
Portuguese: fluent,
fluent, Japanese:
Japanese: conversational,
conversational, French:
French: basic
basic
Computer skills Proficient in Word, Excel, Access, Power Point, Windows XP,
Computer skills Proficient in Word, Excel, Access, Power Point, Windows XP, Mac OS. Mac OS.
snowboarding, basketball, baseball) wine tasting, music, movies, travel, cooking.
INTERESTS
INTERESTS
Sports
Sports (golf,
(golf, surfing,
surfing, snowboarding,
snowboarding, basketball,
basketball, baseball)
baseball) wine
wine tasting,
tasting, music,
music, movies,
movies, travel,
travel, cooking.
cooking.

7
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Teresa (Tingchuan) CHEN
Teresa (Tingchuan) CHEN
Teresa (Tingchuan) CHEN

chen.tingchuan@gmail.com
chen.tingchuan@gmail.com
chen.tingchuan@gmail.com
Nationality: Australian/Taiwanese
Nationality: Australian/Taiwanese
Nationality: Australian/Taiwanese

BJECTIVE
CAREER
, buying, product OBJECTIVE
development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
CAREER OBJECTIVE
Merchandising, buying, product development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
Merchandising, buying, product development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
ONAL EXPERIENCE
PROFESSIONAL
Christian Dior Couture, Paris, EXPERIENCE
France
PROFESSIONAL EXPERIENCE
ESSEC field2016 Christian
project/consulting mission Dior Couture, Paris, France
2016 Christian
 (2 months)
Developing women’s' shoeESSEC field Dior
assortments
Couture, Paris,
project/consulting France
mission
(2 months) ESSEC field project/consulting mission
Christian Dior Couture, Paris,  Developing women’s' shoe assortments
France
 Developing women’s' shoe assortments
2013 –Womens
Sales Specialist, 2015 Ready-to-Wear
Christian Dior Couture, Paris, France
2013 – 2015 Christian DiorWomens
Couture, Paris, France
 Surveyed the leather goods Sales Specialist,
category within the RTW Ready-to-Wear
department (represented 70% of the total
Sales Specialist, Womens Ready-to-Wear
sales in department)  Surveyed the leather goods category within the RTW department (represented 70% of the total
 Surveyed the leather goods category within the RTW department (represented 70% of the total
 Recruited and retained local andsales in department)
international elite/VIP clients through CRM
sales in department)
 Assisted in back-office tasks
 Recruited
such and retained
as accounting, local andstock
inventories, international elite/VIP
rebalancing, after clients
sales through CRM
 Recruited and retained local and international elite/VIP clients through CRM
Assisted in back-office tasks such as accounting, inventories, stock rebalancing, after sales
services, transfers and alterations

 Assisted in back-office tasks such as accounting, inventories, stock rebalancing, after sales
 services,
Exceeded set sales target for the transferscategory
ready-to-wear and alterations
by 20% (3 furs sold in 2014)
services, transfers and alterations
 Volunteered and supervised  Exceededovernight
quarterly set sales visual
target for the ready-to-wear
merchandising changes category by 20% (3 furs sold in 2014)
for display
 Exceeded set sales target for the ready-to-wear category by 20% (3 furs sold in 2014)
windows  Volunteered and supervised quarterly overnight visual merchandising changes for display
 Volunteered and supervised quarterly overnight visual merchandising changes for display
 Trained and mentored internswindows
and new team members for the product categories of ready-to-wear
windows
and leather goods  Trained and mentored interns and new team members for the product categories of ready-to-wear
 Trained and mentored interns and new team members for the product categories of ready-to-wear
Christian Dior Couture, London, and
UK leather goods
and leather goods
2012 –Leather
Sales Associate, 2013 Goods Christian Dior Couture, London, UK
& Accessories/Horlogerie
2012 – 2013 Christian Dior Couture, London, UK
 Acted as brand ambassador Sales Associate,
of Christian Leather
Dior Goods
and provided & exceptional
Accessories/Horlogerie
customer service in
Sales Associate, Leather Goods & Accessories/Horlogerie
English, Mandarin, and French.
 Acted as brand ambassador of Christian Dior and provided exceptional customer service in
 Acted as brand ambassador of Christian Dior and provided exceptional customer service in
 Specialized in timepieces; droveEnglish,
sales Mandarin,
for productand French.led and trained team through role-
category,
English, Mandarin, and French.
Specialized in timepieces;
plays, briefings, team challenges, and one-on-one coaching
 drove sales for product category, led and trained team through role-
 Specialized in timepieces; drove sales for product category, led and trained team through role-
 Created and compiled an internalplays, briefings,
boutique team challenges,
newsletter in order toand one-on-one
motivate coaching
the team and foster
plays, briefings, team challenges, and one-on-one coaching
team-bonding  Created and compiled an internal boutique newsletter in order to motivate the team and foster
 Created and compiled an internal boutique newsletter in order to motivate the team and foster
 Chosen to complete timepieces team-bonding
training in the LVMH Atelier in Manchester
team-bonding
 Attended Christian Dior Couture
 ChosenUK to complete
biannual timepieces
Horlogerie trainingasinrepresentative
meetings the LVMH Atelier in Manchester
of boutique
 Chosen to complete timepieces training in the LVMH Atelier in Manchester
to report results and shared Attended
 best Christian
practices Diorboutiques
with other Couture UK biannual Horlogerie meetings as representative of boutique
 Attended Christian Dior Couture UK biannual Horlogerie meetings as representative of boutique
to report results and shared best practices with other boutiques
N to report results and shared best practices with other boutiques
EDUCATION
ESSEC Business School, Paris, France
EDUCATION
2015 - 2016LuxuryESSEC
MBA in International Business School, Paris, France
Brand Management
2015 - 2016 ESSEC Business School, Paris,
MBA
Queensland University of Technology, in International
Brisbane, Luxury
AustraliaBrandFrance
Management
MBA in International Luxury Brand Management
Bachelor of2009 - 2012
Creative Queensland
Industries University of Technology, Brisbane, Australia
/ Major in Fashion
2009 - 2012 Queensland University of Technology, Brisbane, Australia
Bachelor
Université Catholique de Lille,Bachelor of Creative
Lille, France Industries / Major in Fashion
of Creative Industries / Major in Fashion
2011
Exchange Program Université Catholique de Lille, Lille, France
2011 Université Catholique de Lille, Lille, France
(6 months) Exchange Program
ES AND TECHNOLOGY(6 months) Exchange Program
LANGUAGES
English / Mandarin: fluent, AND
French:TECHNOLOGY
LANGUAGES
Languages
ANDadvanced
TECHNOLOGY
Windows and Mac OperatingEnglish
Systems, / Mandarin:
Microsoft fluent, French: advanced
Office, Wordpress, Powerpoint
Languages English
Computer skills Windows and / Mandarin: fluent, French: advanced
Mac Operating Systems, Microsoft Office, Wordpress, Powerpoint
S Computer skills Windows and Mac Operating Systems, Microsoft Office, Wordpress, Powerpoint
INTERESTS
, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
INTERESTS
Art and culture, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
Art and culture, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
at PFW)
at PFW)

8
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Keli CHEW
Keli CHEW
Keli CHEW

kelicwc@gmail.com
kelicwc@gmail.com
Nationality: Singaporean kelicwc@gmail.com
Nationality: Singaporean
TIVE Nationality: Singaporean
g or retail management
CAREER in watches & jewellery
OBJECTIVE
CAREER OBJECTIVE
Operational marketing or retail management in watches & jewellery
EXPERIENCE
Operational marketing or retail management in watches & jewellery
demars Piguet, Le Brassus, Switzerland
PROFESSIONAL EXPERIENCE
PROFESSIONAL
ld Project/consulting mission EXPERIENCE
2016 Audemars Piguet, Le Brassus, Switzerland
Developing a 2016
new strategy for Greater
Audemars China Piguet, Le Brassus,
(2 months) Field Project/consulting mission Switzerland
ume-et-Mercier (2 (Richemont
months) Field
Luxury

Project/consulting
Pte Ltd), Singapore
Developing a new strategy missionfor Greater China
gional Marketing Manager  Developing a new strategy for Greater China
2012 – 2015 Baume-et-Mercier (Richemont Luxury Pte Ltd), Singapore
Responsible for2012brand identity management
– 2015 Baume-et-Mercierand marketing budgetLuxury for South-East Asia.
Regional Marketing (Richemont
Manager Pte Ltd), Singapore
Developed strategies to improveRegional
sales andMarketing
assisted MD in commercial aspects such as monitoring
Manager
 Responsible for brand identity management and marketing budget for South-East Asia.
products, retail network & incentives and P&L. for brand identity management and marketing budget for South-East Asia.
Responsible

Developed strategies to improve sales and assisted MD in commercial aspects such as monitoring
Successfully launched Clifton & Promesse Developed collections contributing
strategies to improve tosales
20%and& 15% of sell-out
assisted MD in commercial aspects such as monitoring
products, retail network & incentives and P&L.
respectively products, retail network & incentives and P&L.
 Successfully launched Clifton & Promesse collections contributing to 20% & 15% of sell-out
Devised tactical campaign that resulted in 60% increase
Successfully launched in sales
Clifton & Promesse collections contributing to 20% & 15% of sell-out

respectively
Achieved 1000% PR ROI in 2014 respectively
 Devised tactical campaign that resulted in 60% increase in sales
mo Group, Singapore 
 Devised tactical
Achieved 1000%campaign
PR ROI in that resulted in 60% increase in sales
2014
xury men’s fashion retailer)  Achieved 1000% PR ROI in 2014
2010 – 2011 Uomo Group, Singapore
rketing & PR Manager
2010 – 2011 Uomo Group,
(Luxury men’s Singapore
fashion retailer)
Started and headed the Marketing & Communications
(Luxury men’s Department with 1 reporting staff.
Marketing & PRfashion
Managerretailer)
Managed brand identity of luxury men
Marketingbrands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
 Started&and PRheaded
Manager the Marketing & Communications Department with 1 reporting staff.
Successfully organised opening ceremony of
Started and Stefano
headedRicci boutique
the Marketing with 100 guests and 30Department with 1 reporting staff.
& Communications
Managed brand identity of luxury men brands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
media attending Managed brand identityopening
of luxury men brands such asRicci
Stefano Ricci, with
Brioni,
 Successfully organised ceremony of Stefano boutique 100Pal Zileri
guests and& 30
Zilli.
Piloted CRM program and expanded clienteles through
Successfully tie-ups
organised with Amex
opening ceremonyCenturion, Maserati
of Stefano Ricci boutique with 100 guests and 30

media attending
Club media attending
 Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
ek Philippe (GMT Marketing LLP),  Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
Singapore
Club
rcoms Executive (Regional) Club
2007 – 2010 Patek Philippe (GMT Marketing LLP), Singapore
Assisted Regional
2007 Marketing
– 2010 Manager in marketing
Patek Philippe (GMT functions.
Marketing Managed
LLP),media buying and
Singapore
Marcoms Executive (Regional)
liaised with retailers and advertising agency
Marcoms to execute
Executive print
(Regional) advertisements for South-East Asia.
 Assisted Regional Marketing Manager in marketing functions. Managed media buying and
Increased editorial coverage by 33%Assisted
year-on-year
Regional Marketing Manager in marketing functions. Managed media buying and Asia.
liaised with retailers and advertising agency to execute print advertisements for South-East
Organised “Values of a Family Watch Company”,
liaised with a 5-dayand
retailers exhibition that saw attendance
advertising to executeofprint
3000advertisements for South-East Asia.
 Increased editorial coverage by 33% agency
year-on-year
guests Increased editorial


Organised “Values coverage
of a Family by Watch
33% year-on-year
Company”, a 5-day exhibition that saw attendance of 3000
Presented novelties to media and retailers at Baselworld
Organised “Values of a Family Watch Company”, a 5-day exhibition that saw attendance of 3000
guests
Visited manufacture based on criteriaguests of good results from in-house training program
 Presented novelties to media and retailers at Baselworld

 Presented
Visited novelties tobased
manufacture media onand retailers
criteria at Baselworld
of good results from in-house training program
 Visited manufacture based on criteria of good results from in-house training program
SEC BusinessEDUCATION
School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
iSIM, Singapore 2015 - 2016 ESSEC
MBA in Business
InternationalSchool,
LuxuryParis, France
Brand Management
MBA in International Luxury Brand Management
chelor in Arts (English & Communications)
2006 -2009 UniSIM, Singapore
D TECHNOLOGY 2006 -2009 UniSIM, in
Bachelor Singapore
Arts (English & Communications)
Bachelor in Arts (English & Communications)
glish/Mandarin: fluent, French: intermediate
LANGUAGES AND TECHNOLOGY
crosoft Office, LANGUAGES AND TECHNOLOGY
Keynote, Pages, Numbers, Adobe Photoshop
Languages English/Mandarin: fluent, French: intermediate
LanguagesSkills Microsoft
Computer English/Mandarin: fluent, French:
Office, Keynote, intermediate
Pages, Numbers, Adobe Photoshop
Computer Skills Microsoft Office, Keynote, Pages, Numbers, Adobe Photoshop
cture, interior INTERESTS
design, luxury, watches & jewellery, travelling & discovering new cultures & food,
eam sports INTERESTS
Art & history, architecture, interior design, luxury, watches & jewellery, travelling & discovering new cultures & food,
Art &and
yoga history, architecture,
outdoor & team sportsinterior design, luxury, watches & jewellery, travelling & discovering new cultures & food,
yoga and outdoor & team sports

9
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Patricia CHORNENKY________________________
Patricia
Patricia
CHORNENKY________________________
CHORNENKY________________________
Patricia CHORNENKY________________________

p.chornenky@gmail.com
p.chornenky@gmail.com
p.chornenky@gmail.com
Nationality: Canadian
p.chornenky@gmail.com
TIVE___________________________________________________________________ Nationality:
Nationality:
Canadian
Canadian
operational marketing
CAREER or a communication
CAREER Nationality:
role with a luxury fragrance and cosmetics companyCanadian
OBJECTIVE___________________________________________________________________
OBJECTIVE___________________________________________________________________
EXPERIENCE CAREER
To obtain a OBJECTIVE___________________________________________________________________
To obtainposition
a position
in operational
in operational
marketing
marketing
or aorcommunication
a communication
rolerole
withwith
a luxury
a luxury
fragrance
fragrance
andand
cosmetics
cosmetics
company
company
stée Lauder, Paris, France
PROFESSIONAL
To PROFESSIONAL
obtain a position in EXPERIENCE
EXPERIENCE
operational marketing or a communication role with a luxury fragrance and cosmetics company
SSEC Field Project/consulting mission
20162016
PROFESSIONAL Estée
Estée
Lauder,
EXPERIENCELauder,
Paris,
Paris,
France
France
Analysing the risks and opportunities of the pharmacy market
(2 months)
2016 (2 months) ESSEC
Estée ESSEC Field
Lauder, Field
Project/consulting
Project/consulting
Paris, France mission mission
AC Cosmetics, Paris, France  Analysing
Analysing the therisksrisks
andand opportunities
opportunities of theof the
pharmacy
pharmacy market
market
(2
outique Internship months) ESSEC
 Field Project/consulting mission
20162016 MAC MAC Cosmetics,
AnalysingCosmetics, Paris,
the including;Paris,
FranceFrance
risks and opportunities of the pharmacy
Received insights into challenges of retail business sales, merchandising and storemarket
(1 week)
2016 (1 week) Boutique
MAC Boutique Internship
Cosmetics, Internship
Paris, France
operations
(1 week) Canada Boutique   Received
Received
Internshipinsights
insightsintointochallenges
challenges of retail
of retail
business
business including;
including; sales,
sales,
merchandising
merchandising andandstore
store
orter Novelli, Toronto, operations
operations
ublic relations agency focusing on consumer
 Received insights
packaged into challenges
goods, health and of retail business including; sales, merchandising and store
technology)
20122012
- 2015
- 2015 Porter
PorterNovelli,
operationsNovelli, Toronto,
Toronto, Canada
Canada
nior Account Executive, consumer packaged goods
2012 -PR 2015 (Public
(Public
relations
relations agency agency focusing
focusing on consumer
on consumer packaged
packaged goods,
goods,
health
health
andand technology)
technology)
Developed yearly plans whichPorter Novelli,
supported client Toronto,
marketing Canada
and sales goals
20152015 Senior
Senior
(Public Account
Account
relations Executive,
agencyExecutive, consumer
focusing consumer
on packaged
packaged
consumer goods goodsgoods, health and technology)
packaged
Led client relations: managed budgets, reported quarterly PR results, enhanced client
(6 months)
(6 months) Senior Developed
Developed
Account yearly yearly
PR PR plansplans
which whichsupported
supported clientclient
marketing
marketing andandsalessales
goals goals
2015 clientExecutive,
sign on to consumer packaged goods

relationships, which lead to a project based a yearly retainer agreement
(6 months) Led Led
client
Developed client
relations:
relations: managed
managed budgets,
budgets, reported
reportedquarterly
marketing and sales goals client
quarterly PR PR
results,
results,
enhanced
enhanced client
event yearly
budget,PR plans which supported
notesclient
 
Event manager: created concept, managed developed speaking and handled
relationships,
relationships, which which lead lead
to a to
project
a projectbasedbased
clientclient
sign
Led client relations: managed budgets, reported quarterly PR results, enhanced client sign
on to
on atoyearly
a yearly
retainer
retainer
agreement
agreement
top tier celebrities, met client expectations

EventEvent
manager:
manager: created
createdconcept,
to aconcept, managedmanaged event event
budget,
signbudget,
on developed
to adeveloped
yearly speaking
speaking notesnotes
andandhandled
handled
Managed development of external communications:which
relationships,
press lead project based client retainer agreement

releases, media alerts, etc.,
top top
tier tier
celebrities,
celebrities, met met
clientclient
expectations
expectations
Event manager: created concept, managed event budget, developed speaking notes and handled
ccount Executive 
 Managed
Managed development
development of external
ofexpectations
externalcommunications:
communications: presspress
releases,
releases,
mediamediaalerts,
alerts,
etc.,etc.,
Created dynamic social media contenttop tier celebrities, met client’s
client

with the goal to grow social media fan base
20122012
- 2015
- 2015 Account
Account
ManagedExecutive
Executive
development of external communications: press releases, media alerts, etc.,
Researched and analysed consumer trends and quarterly PR data in order to determine gaps in
 Created
Created dynamic
dynamic social social
media media content
content withwith
the the
goalgoalto grow
to growclient’s
client’s
socialsocial
media
media
fan fan
basebase
2012and implementedAccount
- 2015 Executive

media coverage new tactics to achieve higher media impressions
 Researched
Researched
Created dynamic andand analysed
analysed
social consumer
media consumer
content trendstrends
with and
the and
quarterly
goal quarterly
to growPR client’s
PR
datadata
in order
in order
social tomedia
determine
to determine
fan gapsgaps
base in in
ients: Braun, Head & Shoulders, Duracell, Gillette, Old Spice, Metamucil, Timberland
mediamedia
coverage
coverage and and
implemented
implemented new new
tactics
tactics
to achieve
to achieve
Researched and analysed consumer trends and quarterly PR data in order to determine gaps in higher
higher
mediamediaimpressions
impressions
evator Communications, Toronto, 
Canada
Clients:
Clients:
media Braun,Braun,
coverage Head Head& Shoulders,
and & Shoulders,
implemented Duracell,
Duracell, Gillette,
Gillette,
OldOld Spice,
Spice,
Metamucil,
Metamucil, Timberland
Timberland
Boutique public relations agency focusing on Canadian consumer packagednew goods)tactics to achieve higher media impressions
20102010
- 2012
- 2012 Elevator
Elevator Communications,
Communications, Toronto,
Toronto, CanadaCanada
Clients: Braun, Head & Shoulders, Duracell, Gillette, Old Spice, Metamucil, Timberland
ccount Executive
2010 - 2012 (Boutique
(Boutique
Elevator publicpublic
Communications,relations
relations agency
agency
Toronto, focusing
focusing
Canada on Canadian
on Canadian consumer
consumer packaged
packaged goods)goods)
ccount Coordinator
20122012 Account
Account
(Boutique Executive
Executive
public relations agencyclientfocusing
Implemented traditional media relations campaigns and supported salesongoals:
Canadian consumer packaged goods)
garnered
2010
2012 2010
- 2012
- 2012 Account
Account
Account Coordinator
Coordinator
Executive
over 500 pieces of national editorial coverage for Urban Barn in 2011
2010logistics  Implemented
Account
- 2012 with media  Implemented
Coordinator traditional
traditional mediamedia relations
relationscampaigns
campaigns andandsupported
supported clientclient
sales sales
goals:
goals:
garnered
garnered
Supported event relations, resulted in positive media coverage
overover
500500
Implemented piecespiecesof national
traditional of national
media editorial
editorial
relationscoverage
coverage
campaignsfor Urban
for
and UrbanBarnBarn
supported in 2011
in 2011sales goals: garnered
client
Monitored social media platforms for mentions of clients and reported on public opinion,

Supported
over Supported
500 pieces event event
oflogistics
logistics
national with with
media
editorial mediarelations,
relations,
forresulted
resultedin positive
ininpositivemediamediacoverage
coverage
PRcoverage Urban Barn 2011

suggested PR opportunities, resulted in additional budget to implement campaigns
Monitored
Monitored
Supported socialsocial
media media
platforms
platforms for for
mentions
mentions of clients
of clients
and and
reported
reported on public
on public
opinion,
opinion,
Urbanevent Barn,logistics with Breweries,
media relations, resulted in positive media coverage
 
ients: Tissot, hmv Canada, Weleda, Garnier, Moosehead Baskin
suggested
suggested PR PR
opportunities,
opportunities, resulted
resultedin additional
in additional budget
Monitored social media platforms for mentions of clients and reported on public opinion, budget
to implement
to implement PR PR
campaigns
campaigns
obbins, Sabra Dip Co., Rexall Pharma 
Plus
Clients:
Clients:
Tissot,
suggested Tissot,
PR hmv hmvCanada,
Canada,
opportunities, Weleda,
Weleda,
resulted Garnier,
inGarnier,Urban
additional UrbanBarn,
budget Barn,
Moosehead
to Moosehead
implement Breweries,
Breweries,
PR Baskin
campaigns Baskin
ephora Beauty Inc.
Robbins,
Robbins, Sabra SabraDip Dip
Co., Co.,
RexallRexall
Pharma Pharma Plus Plus
Clients: Tissot, hmv Canada, Weleda, Garnier, Urban Barn, Moosehead Breweries, Baskin
ales Associate, (part-time)
20072007
- 2010
- 2010 Sephora
Sephora
Robbins, Beauty
Sabra Beauty
Dip Inc. Inc.Rexall Pharma Plus
Co.,
Provided exceptional customer service,Sales contributing
Sales
Associate,
Associate, to meeting sales targets
(part-time)
2007 - 2010 Sephora Beauty Inc.(part-time)
Selected to attend Sephora University: Skin Care Encore (April, 2009), certified as Sephora
Sales
  Provided
Provided
Associate, exceptional
exceptional
(part-time) customer
customer service,
service,contributing
contributing to meeting
to meeting salessales
targets
targets
Skin Care Expert and conducted training to in-store employees
  Provided exceptional customer service, contributing to meeting sales targetscertified
Selected
Selected to attend
to attendSephora
SephoraUniversity:
University: Skin Skin
Care Care
Encore Encore(April,
(April,
2009),
2009),certified as Sephora
as Sephora
SkinSkin
SelectedCare Care
to Expert
attendExpert andand
Sephora conducted
conducted
University:training
training
Skin to Care
in-store
to in-store
Encoreemployees
employees
(April, 2009), certified as Sephora
SSEC Business School, Paris, France 
EDUCATION
EDUCATION Skin Care Expert and conducted training to in-store employees
BA in International Luxury Brand Management
20152015
- 2016
EDUCATION - 2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris,
France France
entennial College, Toronto, Canada MBA MBA inBusiness
International
in International LuxuryLuxuryBrand Brand Management
Management
2015 - 2016 ESSEC School,
ost-Graduate Certificate in Public Relations & Corporate Communications Paris, France
20092009
- 2010
- 2010 Centennial
MBA Centennial
in College,
InternationalCollege, Toronto,
LuxuryToronto, Canada
Brand Canada
Management
niversity of Calgary, Calgary Canada Post-Graduate
Post-Graduate Certificate
Certificate in Public
inCanada
PublicRelations
Relations & Corporate
& Corporate Communications
Communications
achelor of Arts:2009 - 2010Studies Centennial
Religious College, Toronto,
20052005
- 2009
- 2009 University
University of Calgary,
of Calgary, Calgary
Calgary CanadaCanada
Post-Graduate Certificate in Public Relations & Corporate Communications
D TECHNOLOGY Bachelor
Bachelor ofofArts:
of Arts:
Religious
Religious Studies
Studies
2005 - 2009
nglish: mother tongue, Ukrainian: fluentUniversity Calgary, Calgary Canada
LANGUAGES
LANGUAGES AND AND TECHNOLOGY
TECHNOLOGY
Bachelor of Arts: Religious Studies
Languages
Languages
LANGUAGES English:
English:mothermother tongue,tongue, Ukrainian:
Ukrainian: fluentfluent
media, cosmetics, fundraising for AND
charitiesTECHNOLOGY
(participated in Canada’s Ride To Conquer Cancer)
INTERESTS
INTERESTS
Languages English: mother tongue, Ukrainian: fluent
Luxury
Luxury
INTERESTS goods,
goods,
social
social
media,
media,
cosmetics,
cosmetics, fundraising
fundraising for charities
for charities (participated
(participated in Canada’s
in Canada’s RideRideTo Conquer
To Conquer Cancer)
Cancer)
Luxury goods, social media, cosmetics, fundraising for charities (participated in Canada’s Ride To Conquer Cancer)

10
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Beatriz CIRAUDO BRITO

Beatriz
BeatrizCIRAUDO
Beatriz CIRAUDOBRITO
CIRAUDO BRITO
BRITO

Beatriz.brito@essec.edu

Nationality : Brazilian/Italian
Beatriz.brito@essec.edu
Beatriz.brito@essec.edu
Beatriz.brito@essec.edu
(in process)
TIVE Nationality
Nationality:: Brazilian/Italian
Nationality : Brazilian/Italian
Brazilian/Italian
dising, retail or product development role in fashion & accessories. (in
(in
process)
process)
(in process)
CAREER
CAREEROBJECTIVE
CAREER OBJECTIVE
OBJECTIVE
EXPERIENCE
ToTopursue
pursueaa merchandising,
amerchandising,
merchandising,retailretailororproduct
productdevelopment
developmentrole roleininfashion
fashion&&accessories.
accessories.
Christian DiorTo pursue
Couture, Paris, France retail or product development role in fashion & accessories.
ESSEC Field Project / Consulting Mission
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
DevelopingPROFESSIONAL
women’s shoe assortments EXPERIENCE
2016
2016
2016 Christian
ChristianDior DiorCouture,
Couture,Paris, Paris,France
France
Salvatore Ferragamo, Paris, FranceChristian Dior Couture, Paris, France
(2(2months)
months)
(2 months) ESSEC
ESSEC Field
Field Project
Project / Consulting
/
ESSEC Field Project / Consulting MissionConsulting Mission
Mission
Retail Management Internship
  Developing
Developing women’s
women’s shoe
shoe assortments
assortments
Trained on management, operations,  Developing
selling ceremony women’s andshoe visual assortments
merchandising of a women’s
2016
2016
2016 Salvatore
SalvatoreFerragamo,
Ferragamo,Paris, Paris,France
France
shoes boutique Salvatore Ferragamo, Paris, France
(1
(1(1week)
week) Retail
RetailManagement
ManagementInternship Internship
Francesca Romana Diana, Rio de Retail
week) Janeiro, Management
Brazil Internship
  Trained
Italian – Brazilian Jewelry brand)  Trained on management, operations,
Trained on on management,
management, operations,selling
operations, sellingceremony
selling ceremonyand
ceremony andvisual
and visualmerchandising
visual merchandisingof
merchandising ofofaa women’s
awomen’s
women’s
shoes
shoes boutique
boutique
shoes boutique
Wholesale Manager
2014
2014 Francesca
FrancescaRomana RomanaDiana, Diana,Rio Riode
Established2014
several commercial Francesca
partnerships Romana Diana,
with retailers, Rio
hotels, dedeJaneiro,
Janeiro,Brazil
Janeiro,
museum
Brazil
Brazil
shops as well as e-
(5(5months)
months) (Italian
(Italian– –
Brazilian
Brazilian Jewelry
Jewelry brand)
brand)
commerce (5 months)
partners (Italian – Brazilian Jewelry brand)
Wholesale
WholesaleManager
Wholesale Manager
Manager
Negotiated and managed the brands´ participation in business wholesale tradeshows in Brazil,
  Established
selling to national and international Established several
Established
buyers
severalcommercial
several commercialpartnerships
commercial partnershipswith
partnerships withretailers,
with retailers,hotels,
retailers, hotels,museum
hotels, museumshops
museum shopsas
shops asaswell
wellas
well asase-
e-e-
commerce
commerce partners
partners
Managed the showroom from visualcommerce merchandising partners to events and sales
  Negotiated
Negotiatedand andmanaged
managedthe thebrands´
brands´participation
participationin
Worked with sales representatives  Negotiated
from US, Japan, and managed
Costa Ricathe and brands´
Morocco participation ininbusiness
businesswholesale
business wholesaletradeshows
wholesale tradeshowsin
tradeshows ininBrazil,
Brazil,
Brazil,
selling
selling toto
national
national and and international
international
selling to national and international buyers buyers
buyers
nBrands, Rio de Janeiro, Brazil   Managed Managedthe theshowroom
showroomfrom fromvisual
visualmerchandising
merchandisingto

Group of prestigious high-fashion brands) Managed the showroom from visual merchandising totoevents
eventsand
events andsales
and sales
sales
 Worked
Worked with
with sales
sales representatives
representatives from
from US,US,Japan,
Japan, Costa
Costa Rica
Rica andandMorocco
Morocco
Merchandiser for Womenswear, Richards  Worked with sales representatives from US, Japan, Costa Rica and Morocco
2011
2011–– –2013
2013 InBrands,
InBrands,Rio Riode
2011
Defined collection 2013 InBrands,
assortment, sales forecast Rioand dedeJaneiro,
Janeiro,Brazil
Janeiro,
purchases
Brazil
Brazil
based upon OTB, analysis of
(2(2years)
years) (Group
(2 years) growth strategies,(Group
(Group of of ofprestigious
prestigious
prestigiousfashion high-fashion
high-fashion
high-fashion brands)
brands)
brands)
product performance, competition, and consumer trends
Merchandiser
Merchandiser forforWomenswear,
Womenswear, Richards
Richards
Developed pricing and discountMerchandiser
strategy consistent for Womenswear,
with company’s Richards
profitability objectives
  Defined
Definedcollection
collectionassortment,
assortment,sales salesforecast
forecastand andpurchases
purchasesbased basedupon uponOTB,
OTB,analysis
analysisofof
Monitored the progress of sales and Defined collection
profitability of three assortment, sales
product categories, forecast and
reporting purchases
selling based upon OTB, analysis of
product
product performance,
performance, growth
growth strategies,
strategies, competition,
competition, fashion
fashion andand consumer
consumer trends
trends
trends, managing reorders, marketingproduct and VM performance,
actions to meet growth sales strategies,
target competition, fashion and consumer trends
  Developed
Developedpricing pricingand anddiscount
discountstrategy
strategyconsistent
consistentwith withcompany’s
company’sprofitability
profitabilityobjectives
objectives
Trained sales force on product knowledge,
 Developed pricing
storytelling discount
and sales strategy
techniques consistent with company’s profitability objectives
  Monitored
M&A Analyst, InBrands Corporate Office  Monitored the progress of sales and profitability of three product categories, reporting selling
Monitored thetheprogress
progress of of
sales
sales and
and profitability
profitability of of
three
three product
product categories,
categories, reporting
reporting selling
selling
trends,
trends,
trends, managing
managing
managing reorders,
reorders, marketing
marketing and
and VM VM actions
actions to to
meet
meet sales
salestarget
target
Analysed retail companies for possible acquisition andreorders,
mergingmarketing
transactions andwithVMInBrands
actions to meet sales target
  Trained
Trainedsalessalesforceforceon
 Trained sales force ononproduct
productknowledge,
product knowledge,storytelling
knowledge, storytellingand
storytelling andsales
and salestechniques
sales techniques
techniques
BiCa Accessories,2011
2011Rio de Janeiro, M&ABrazil
M&A Analyst,
Analyst, InBrands
InBrands Corporate
Corporate Office
Office
2011 M&A Analyst, InBrands Corporate Office
Managed my (6 own jewelry brand from design and production tofor
sales and marketing strategies
(6(6months)
months)
months) 
 Analysed
Analysed
Analysed retail
retail
retail companies
companies
companies forforpossible
possible
possible acquisition
acquisition
acquisition and
andandmerging
mergingtransactions
merging transactionswith
transactions withInBrands
with InBrands
InBrands
KPMG, Rio de2010- Janeiro,
2010-20142014Brazil BiCa BiCaAccessories,
Accessories,Rio Riode
Trainee Program 2010-
2008,2014 BiCa
International Accessories, Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
(3(3years)
years)  Corporate
Managed
Managed Tax
my myand
ownown Mergers
jewelry
jewelry & Acquisitions
brand
brand from
fromdesign Department
design andandproduction
productionto
Worked in (3 dueyears)
diligence projects 
forManaged
Mergers my own jewelrytransactions
& Acquisitions brand from design and production totosales
salesand
sales andmarketing
and marketingstrategies
marketing strategies
strategies
2008
2008–– –2010
2010 KPMG,
KPMG,Rio Riode
2008 2010 KPMG, Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
(2(2years)
years)
(2 years) Trainee
Trainee Program 2008, International Corporate
Trainee Program
Program 2008,
2008, International
International CorporateTax
Corporate Taxand
Tax andMergers
and Mergers&
Mergers &&Acquisitions
AcquisitionsDepartment
Acquisitions Department
Department
ESSEC Business School, Paris, France   WorkedWorked ininduedue diligence
diligence projects
projects forfor
Mergers
Mergers & &
Acquisitions
Acquisitions transactions
transactions
 Worked in due diligence projects for Mergers & Acquisitions transactions
MBA in International
EDUCATION Luxury Brand Management
EDUCATION
EDUCATION
COPPEAD, Rio de –Janeiro,
2015
2015 2016 BrazilESSEC
2015 – –2016
2016 ESSECBusiness
ESSEC BusinessSchool,
Business School,Paris,
School, Paris,France
Paris, France
France
Postgraduate course in Business Administration
MBA focused on the international market.
MBA in International Luxury Brand Management
MBA inin
International
International Luxury
Luxury Brand
Brand Management
Management
The Federal University
2010 in the State
2010–– –2010
2010 of Rio de Janeiro
COPPEAD,
COPPEAD, Rio
Riode –Janeiro,
UFRJ,Brazil
Rio de Janeiro, Brazil
2010 2010 COPPEAD, Rio dedeJaneiro,
Janeiro, Brazil
Brazil
Bachelor´s degree
(1(1 inyear)
year) Law Postgraduate
(1 year) Postgraduate course in Business Administration focused
Postgraduatecourse
coursein in
Business
BusinessAdministration
Administration focusedon
focused ononthe
theinternational
the internationalmarket.
international market.
market.
2004
2004-- 2009
-2009
2009 The
TheFederal
FederalUniversity
Universityin
2004 The Federal University ininthe
theState
the Stateof
State ofofRio
Riode
Rio dedeJaneiro
Janeiro–– –UFRJ,
Janeiro UFRJ,Rio
UFRJ, Riode
Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
Bachelor´s
Bachelor´s
tuguese: native, English: fluent, French: degree
degree
advanced,
Bachelor´s inin
Law
Law
degreeSpanish:
in Law intermediate
LANGUAGES
LANGUAGES
LANGUAGES
Languages
Languages
Languages Portuguese:
Portuguese:native,
native,English:
English:fluent,
fluent,French:
French:advanced,
advanced,Spanish:
Spanish:intermediate
intermediate
ign, event planning, gastronomy,Portuguese: native,
wine tasting, urban English: fluent,
arts and culture. French: advanced, Spanish: intermediate
INTERESTS
INTERESTS
INTERESTS
Entrepreneurship,
Entrepreneurship,design,
Entrepreneurship, design,event
design, eventplanning,
event planning,gastronomy,
planning, gastronomy,wine
gastronomy, winetasting,
wine tasting,urban
tasting, urbanarts
urban artsand
arts andculture.
and culture.
culture.

11
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Dana DINGES
Dana
Dana DINGES
DINGES

dana.dinges@essec.edu
dana.dinges@essec.edu
dana.dinges@essec.edu
Nationality: American
Nationality:
Nationality: American
American
TIVE
management and retail/visual
CAREER
CAREER merchandising positions within fragrance and cosmetics, designer
OBJECTIVE
OBJECTIVE
me furnishings and interior design companies
Interested
Interested inin sales
sales management
management and and retail/visual
retail/visual merchandising
merchandising positions positions within
within fragrance
fragrance and
and cosmetics,
cosmetics, designer
designer
EXPERIENCE lifestyle
lifestyle brands
brands or
or home
home furnishings
furnishings and and interior
interior design
design companies
companies
ey Paris, Paris, FRANCE
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
EC Field Project, Consulting Mission
2016
2016 Sisley
Sisley Paris,
Paris, Paris,
Paris, FRANCE
FRANCE
Developing a digital marketing platform
(2 months) ESSEC Field Project, Consulting Mission
ward Ferrell + Lewis Mittman , New York City, USAConsulting Mission
(2 months) ESSEC Field Project,
 Developing a
Developing aservicing digital
digital marketing
marketing platform
platformand architects)
utique American home furnishings manufacturer interior designers
2007
2007 –– 2013
2013 Edward
Edward Ferrell
Ferrell +
+ Lewis
Lewis Mittman
Mittman ,, New
New YorkYork City,City, USAUSA
neral Manager of EFLM NYC Showrooms
(Boutique
(Boutique American
American home
home furnishings
furnishings manufacturer
manufacturer servicing
servicing interior
interior designers
designers and
and architects)
architects)
GM of the two flagship showrooms. Implemented new marketing/sales plan and recruited, hired,
General
General Manager
Manager of EFLM NYC Showrooms
and trained 7 person team to amplify sales growth of byEFLM
25% inNYC 2012; Showrooms
achieved first million dollar
GM of the
the two
two flagship
flagship showrooms.
showrooms. ImplementedImplemented new new marketing/sales
marketing/sales plan plan and
and recruited,
recruited, hired,
sales month, and first profitable yearGM in 5of hired,

years.
and
and trained
trained 77 person
person team
team to
to amplify
amplify sales
sales growth
growth by
by 25%
25% in
in 2012;
2012; achieved
achieved first
first million
million dollar
dollar
Effectively implemented change management leadership and increased employee cross
sales
sales month,
month, and and first
first profitable
profitable year year in
in 55 years.
years.
functionality and productivity.
Effectively implemented change management leadership and increased employee cross
Simultaneously worked as Top sales personally generating $2.5 million in revenue leadership
Effectively implemented change management in 2012. and increased employee cross

functionality
functionality and productivity.
and productivity.
Supervised team activity, implemented creative problem solving, sales coaching, and strategic
Simultaneously
Simultaneously worked
worked as TopTop sales
sales personally
personally generating
generating $2.5 $2.5 million
million in
in revenue
revenue in in 2012.
workasenvironment. 2012.

account development while fostering high performance
 Supervised
Supervised team
team activity,
activity, implemented
implemented creative
creative problem
problem solving,
solving, sales
sales coaching,
coaching, and
and strategic
strategic
nredon Interior Design Showroom, MI & New York City, USA
account
accountBarry, development
development while fostering high performance work environment.
owroom for Henredon, Realized by Barbara Hickorywhile Chair,fostering
Pearson,high Lane performance
Venture) work environment.
2003 – 2007 Henredon
Henredon Interior Design Showroom, MI & New York City, USA
Interior Design Showroom, MI & New York City,
es Consultant &2003 – 2007
Barbara Barry Specialist USA
(Showroom for
for Henredon, Realized by Barbara
Barbara Barry, Hickory
Hickory Chair,Chair, Pearson,
Pearson, Lane
Lane Venture)
Generated $1.25 million in 2006(Showroom
for high traffic, Henredon,
high volume Realized
flagship by showroom Barry,
for interior Venture)
Sales
Sales Consultant
Consultant && Barbara
Barbara Barry
Barry Specialist
Specialist
design trade.
Generated
Generated $1.25 million in
in 2006
2006 for high
high traffic,
traffic, high
high volume
volume flagship
flagship showroom
showroom for for interior
Specialist$1.25 million for interior

Selected and trained as Barbara Barry for both MI & NYC Showrooms.
design
design trade.
trade.
Met or exceeded monthly and quarterly sales targets for showroom.
 Selected
Selected and and trained
trained as as Barbara
Barbara Barry Barry Specialist
Specialist for for both
both MIMI & & NYC
NYC Showrooms.
Showrooms.
an Allen, Auburn Hills, MI USA
 Met
Met or
or exceeded
exceeded monthly
monthly and
and quarterly
quarterly sales
sales targets
targets for
for showroom.
showroom.
p 20 American furniture manufacturer and retailer)
2002 – 2003 Ethan
Ethan Allen,
Allen, Auburn
Auburn Hills, Hills, MI MI USA
ign Consultant2002 – 2003 USA
(Top
(Top 20 American furniture manufacturer and
and retailer)
Met monthly corporate sales goals on20 American
consistent furniture
basis manufacturer
and formed part of District retailer)
Top 10.
Design
Design Consultant
Consultant
Serviced clientele through consultative approach focusing on interior design projects.
Met
Met monthly corporate sales
sales goals
goals on on consistent
consistent basis basis and
and formed
formed partpart of
of District
District Top
Top 10.
andmonthly corporatemailers. 10.

Cultivated business through referrals direct marketing
 Serviced
Serviced clientele
clientele through
through consultative
consultative approach
approach focusing
focusing on
on interior
interior design
design projects.
projects.
ados Bon, S. por A. Santo Domingo, DOMINICAN REPUBLIC
Cultivated business
business through
through referrals and
and direct
direct marketing
marketing mailers.
rgest Dominican ice cream, juice, andCultivated referrals mailers.

jam manufacturer, wholesaler, and retailer)
1997-2001
1997-2001 Helados
Helados Bon,
Bon, S.
S. por
por A.
A. Santo
Santo Domingo,
Domingo, DOMINICAN
DOMINICAN REPUBLIC
REPUBLIC
ior Brand Manager, International Sales, & Yogen Fruz Territory Sales Manager
(Largest
(Largest Dominican
Dominican ice
ice cream,
cream, juice,
juice, and
and jam
jamand manufacturer,
manufacturer, wholesaler, and retailer)
Coordinated advertising campaigns for two new product launches of mango orange juice.wholesaler, and retailer)
Junior Brand Manager, International
International Sales, & Yogen Fruz Territory Sales
Sales, & Yogen Fruz Territory Sales Manager
Increased international export byJunior25% in Brand
juiceManager,
and jam category. Manager
 Coordinated
Coordinated advertising
advertising campaigns
campaigns for two
for two new
new product launches of
product launches of mango
mango andand orange
orange juice.
juice.
Led 40 person YF sales team in 10 stores to achieve 60% sales growth from 1998-2001.
 Increased
Increased international
international export
export by
by 25%
25% in
in juice
juice and
and jam
jam category.
category.
Expanded YF franchise territory by 35% and implemented new store design.
 Led
Led 40 40 person
person YF YF sales
sales team
team in in 10
10 stores
stores to to achieve
achieve 60% 60% sales
sales growth
growth from
from 1998-2001.
1998-2001.
 Expanded
Expanded YF YF franchise
franchise territory
territory by by 35%
35% and and implemented
implemented new new store
store design.
design.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 -- 2016
2015Clinique-DNA;
2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
e Studies include: J’adore- Brand Communication; Natura- Strategic Marketing
MBA
MBA in
in International
International Luxury
Luxury Brand
Brand Management
Management
ker College, Auburn Hills, MI USA
Case
Case Studies
Studies include:
include: Clinique-DNA;
Clinique-DNA; J’adore-
J’adore- Brand
Brand Communication;
Communication; Natura- Natura- Strategic
Strategic Marketing
Marketing
plied Science, Interior Design
2002-2004
2002-2004 Baker
Baker College,
College, Auburn
Auburn Hills,
Hills, MI
MI USA
USA
versity of Michigan, Ann Arbor, MI USA
Applied
Applied Science, Interior Design
helors of Liberal Arts, Latin American &Science,
Caribbean Interior
Studies Design
1993-1997
1993-1997 University
University of
of Michigan,
Michigan, Ann
Ann Arbor,
Arbor, MI MI USA
USA
D TECHNOLOGY Bachelors of Liberal Arts, Latin American &
Bachelors of Liberal
lish: native, Spanish / French: fluent, Portuguese: beginner Arts, Latin American & Caribbean
Caribbean Studies
Studies
LANGUAGES AND TECHNOLOGY
LANGUAGES AND TECHNOLOGY
ficient at Microsoft Office, Internet, Social Media
Languages
Languages English:
English: native,
native, Spanish
Spanish // French:
French: fluent,
fluent, Portuguese:
Portuguese: beginner
beginner
Computer skills Proficient
Computer skills Proficient at
at Microsoft
Microsoft Office,
Office, Internet,
Internet, Social
Social Media
Media
raphy, visitingINTERESTS
museums, international travel, learning languages, and vintage shopping.
INTERESTS
Salsa
Salsa dancing,
dancing, photography,
photography, visiting
visiting museums,
museums, international
international travel,
travel, learning
learning languages,
languages, and
and vintage
vintage shopping.
shopping.

12
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Prachi GANDHI
Prachi GANDHI
Prachi GANDHI

prachi232@gmail.com
prachi232@gmail.com
Nationality: Indian prachi232@gmail.com
Nationality: Indian
TIVE Nationality: Indian
n Travel RetailCAREER
or managing a luxury brand preferably in fragrances & cosmetics or fashion &
OBJECTIVE
CAREER OBJECTIVE
To pursue a career in Travel Retail or managing a luxury brand preferably in fragrances & cosmetics or fashion &
EXPERIENCE To pursue a career in Travel Retail or managing a luxury brand preferably in fragrances & cosmetics or fashion &
accessories.
accessories.
sley, Paris PROFESSIONAL EXPERIENCE
PROFESSIONAL
SEC Field Project/Consulting EXPERIENCE
mission
2016 Sisley, Paris
Developing a2016
marketing campaign for aParis
Sisley, product launch
(2 months) ESSEC Field Project/Consulting mission
(2 months)
phora, Champs Elysees ESSEC

Field
Developing Project/Consulting
a marketing campaign mission for a product launch
Store internship  Developing a marketing campaign for a product launch
2016 Sephora, Champs Elysees
Assisted international
2016 clients with purchase
Sephora, of beauty
Champs Elysees and skincare products
(1 week) In Store internship
Assisted in merchandising,
(1 week) stock
In taking
Store and cashing out customers
internship
 Assisted international clients with purchase of beauty and skincare products
PMG, Mumbai, India 

Assisted in
Assisted international clients
merchandising, withtaking
stock purchase and of beautyout
cashing andcustomers
skincare products
lobal network of professional firms  in Assisted
Auditing,inAdvisory
merchandising, stock taking and cashing out customers
and Taxation)
2011 – 2015 KPMG, Mumbai, India
sistant Manager in Mergers
2011 – 2015 and Acquisitions
KPMG,network Practice
Mumbai,
(Global of India
professional firms in Auditing, Advisory and Taxation)
ucturing / Restructuring of Business Groups
(Global network of in
professional firms in Auditing, Advisory and Taxation)
Assistant Manager Mergers and Acquisitions Practice
Led a team of two on providingAssistant
advisory Manager
and implementing
in Mergersgroup
and restructuring
Acquisitions exercise
Practice of a
Structuring / Restructuring of Business Groups
leading infrastructure company Structuring
that resulted/ in monetary savings
Restructuring of of approximately
Business Groups $19 million.
 Led a team of two on providing advisory and implementing group restructuring exercise of a
Assisted in providing advisory to  anleading
FMCG
Led a teammajor on group
of two structuring,
on company
providing increasing
advisory promoter group restructuring exercise of a
andinimplementing
infrastructure that resulted monetary savings of approximately $19 million.
stake and succession planning involving analysis of
leading infrastructure financials and advisory
companytothat on regulatory
 Assisted in providing advisory an resulted
FMCG major in monetary
on groupsavings of approximately
structuring, increasing $19 million.
promoter
options. Assisted

stake andinsuccession
providingplanning
advisoryinvolving
to an FMCG majorofon
analysis group structuring,
financials increasing
and advisory promoter
on regulatory
bound and Outbound Transactions stake and succession planning involving analysis of financials and advisory on regulatory
options.
Provided externalization advisory tooptions.
an IT company for its proposed listing on AIM London
Inbound and Outbound Transactions
Stock Exchange (deal value approximately
Inbound and$ Outbound
37 million). Transactions
 Provided externalization advisory to an IT company for its proposed listing on AIM London
Collaborated with lawyers and valuation teamexternalization
Provided at KPMG for settingadvisoryup toa joint
an ITventure
company of an
for its proposed listing on AIM London
 Stock Exchange (deal value approximately $ 37 million).
Indian partner with Japanese partnersStock(dealExchange
size – approximately
(deal value $ 20 million) $ 37 million).
approximately
 Collaborated with lawyers and valuation team at KPMG for setting up a joint venture of an
Advised foreign investors on possible structures for
Collaborated investing inandupcoming Indian start-ups. for setting up a joint venture of an

Indian partnerwithwithlawyers valuation
Japanese partners (dealteam
sizeat–KPMG
approximately $ 20 million)
ue Diligence: Indian partner
 Advised foreignwith Japanese
investors on partners
possible (deal size –for
structures approximately $ 20 million)
investing in upcoming Indian start-ups.
Led a team of 3 on various Vendor /Advised
Buyer Due diligences.
foreign investors on possible structures for investing in upcoming Indian start-ups.
Due

Diligence:
Advised on acquisition models to Due private equity investors to enter various sectors in India.
Diligence:
 Led a team of 3 on various Vendor / Buyer Due diligences.

 Led a
Advised teamon of 3 on various
acquisition modelsVendor / Buyer
to private Due diligences.
equity investors to enter various sectors in India.
 Advised on acquisition models to private equity investors to enter various sectors in India.
SSEC BusinessEDUCATION
School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
se studies include:
2015Forest
– 2016Essentials and Lush
ESSEC a comparative study;France
MAC omni-channel retail
MBA in Business
International School, Paris,
Luxury Brand Management
tribution; Study on the Korean beauty industry
MBAstudies and
in International Middle Eastern fragrance
LuxuryEssentials
Brand Management industry; Benefit
Case include: Forest and Lush a comparative study; MAC omni-channel retail
cial media marketing campaign Case studies include: Forest Essentials and Lush a comparative study; MAC omni-channel retail
distribution; Study on the Korean beauty industry and Middle Eastern fragrance industry; Benefit
he Institute of Chartered Accountantsdistribution;
social of India,
media StudyNew
marketingonDelhi,
the Korean
Indiabeauty industry and Middle Eastern fragrance industry; Benefit
campaign
rtified Chartered Accountant social media marketing campaign
2008 – 2011 The Institute of Chartered Accountants of India, New Delhi, India
A. Podar College
2008of– Commerce
2011 and Institute
The Economics, Mumbai, India
of Chartered Accountants of India, New Delhi, India
Certified Chartered Accountant
chelor of Commerce (Accounting,Certified
Taxation, Economics
Chartered and Mathematics)
Accountant
2008 – 2010 R. A. Podar College of Commerce and Economics, Mumbai, India
2008 – 2010 R. A. Podar
Bachelor College of(Accounting,
of Commerce Commerce and Economics,
Taxation, EconomicsMumbai, India
and Mathematics)
D TECHNOLOGY Bachelor of Commerce (Accounting, Taxation, Economics and Mathematics)
glish, Hindi and Gujarati: fluent, French: basic
LANGUAGES AND TECHNOLOGY
crosoft Office,LANGUAGES
SAP, Tally AND TECHNOLOGY
Languages English, Hindi and Gujarati: fluent, French: basic
Computer skills MicrosoftHindi
Languages English, Office, andSAP,
Gujarati:
Tallyfluent, French: basic
Computer skills Microsoft Office, SAP, Tally
ng, painting, reading books, volunteering for social activities and travelling.
INTERESTS
INTERESTS
Indian classical dancing, painting, reading books, volunteering for social activities and travelling.
Indian classical dancing, painting, reading books, volunteering for social activities and travelling.

13
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Sheng GAO
Sheng
Sheng GAO
GAO

seanclaudek@gmail.com
seanclaudek@gmail.com
seanclaudek@gmail.com
Nationality: Australian
TIVE Nationality:
Nationality: Australian
Australian
international product
CAREER development marketing in the fragrance and cosmetics industry
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
To
To pursue
pursue aa career
career in
in international
international product
product development
development marketing
marketing in
in the
the fragrance
fragrance and
and cosmetics
cosmetics industry
industry
otherm/L'Oréal Luxe, Paris
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
SEC Field Project / Consulting mission
2016
2016 Biotherm/L'Oréal
Biotherm/L'Oréal Luxe,
Luxe, Paris
Parisgeneration with Aquasource
Conceiving an action plan on how to recruit the young Chinese
(2 months) ESSEC Field Project / Consulting mission
by creating aESSEC
(2 months)
iconic moisturizer, modernField Project
engaging / Consulting
digital driven 360 mission
campaign
 Conceiving
Conceiving an action plan on how to
an action plan on how to recruit
recruit the
the young
young Chinese
Chinese generation
generation with
with Aquasource
Aquasource
alerie Perrotin, Hong Kong 
iconic moisturizer, by creating a modern engaging digital driven 360 campaign
leading contemporary art gallery withiconic moisturizer,
exhibition space inby creating
Paris, Honga Kongmodern andengaging
New York) digital driven 360 campaign
2014
2014 –– 2014
2014 Galerie
Galerie Perrotin,
Perrotin, Hong Hong Kong Kong
tist Manager, Registrar
(A
(A leading
leading contemporary
contemporary art
art gallery
gallery withwith exhibition
exhibition space
space in in Paris,
Paris, Hong
Hong Kong
Kong and
and New
New York)
York)
Managed artwork production and commissions
Artist
Artist Manager,
Manager, Registrar
Registrar
Coordinated exhibitions (galleries, museums and art fairs)
Managed
Managed artworkartwork production
production and commissions
around the and commissions

Provided artists and collectors with
 concierge services world
 Coordinated
Coordinated exhibitions
exhibitions (galleries,
(galleries, museums
museums and and art
art fairs)
fairs)
Assisted with media and PR related events (translated and interpreted interviews)

 Provided
Provided artists and collectors
artistsinstallation
and collectors with
with concierge services around
concierge services around the
the world
world
Arranged after sales services (shipping,
 insurance, and restoration)
 Assisted
Assisted with media and PR related events (translated and interpreted interviews)
with media and PR related events (translated and interpreted interviews)
umquat Gallery, Hong Kong 
 Arranged
Arranged after sales
sales services
afterart) services (shipping,
(shipping, insurance,
insurance, installation
installation and
and restoration)
restoration)
start-up gallery focusing on Japanese contemporary
2013 – 2013 Kumquat
Kumquat Gallery,
Gallery, Hong Hong Kong
allery Manager2013 – 2013 Kong
(A
(A start-up
start-up gallery
gallery focusing
focusing on
on Japanese
Japanese contemporary
contemporary art)
Traded high value artworks by renowned artists (Yayoi Kusama and Yoshitomo Nara) art)
Gallery
Gallery Manager
Manager
Researched art market trends and provided price estimations accordingly
 Traded
Traded high value
high andvalue artworks
artworks by by renowned
renowned artists
artists (Yayoi
(Yayoi Kusama
Kusama andand Yoshitomo
Yoshitomo Nara)
Nara)
Arranged after sales services (framing, shipping
 authentification)
 Researched
Researched art
art market
market trends
trends and
and provided
provided price
price estimations
estimations accordingly
accordingly
Built trusting relationships with artists and collectors

 Arranged
Arranged after after sales
sales services
services (framing,
(framing, shipping
shipping andand authentification)
authentification)
Managed commercial projects 
 Built trusting relationships with artists
Built trusting relationships with artists and collectorsand collectors
PMG, Melbourne, Australia 
 Managed
Managed commercial
commercial projects projects
nior Accountant, Audit and Tax 
2011
2011 –– 2012
2012 KPMG,
KPMG, Melbourne,
Melbourne, Australia
Australia
Interviewed management and staff, documented workflows of operations and identified key
Senior
Senior Accountant,
Accountant, Audit Audit and and Tax
Tax
business risks, controls and procedures
 Interviewed
Interviewed management
management and staff,
staff, documented
andtesting documented workflows
workflows of of operations
operations and
and identified
identified key
key
Developed audit programs and conducted appropriate fieldwork

business
business risks,
risks, controls
controls and
and procedures
procedures
Prepared and lodged tax returns for Japanese expatriates
 Developed
Developed audit
audit programs
programs and
and conducted
conducted appropriate
appropriate fieldwork
fieldwork testing
testing
Provided tax advisory and payroll  services for Japanese companies
 Prepared and lodged tax returns for Japanese
Prepared and lodged tax returns for Japanese expatriates expatriates
ermès, Surfers Paradise, Australia 
 Provided
Provided tax tax advisory
advisory and and payroll
payroll services
services for
for Japanese
Japanese companies
companies
les Associate (Summer Internship)
2007
2007 Hermès, Surfers Paradise,
Hermès, Surfers Paradise, Australia Australia
(2
(2 months)
months) Sales
Sales Associate
Associate (Summer
(Summer Internship)
Internship)
SSEC Business School, Paris, France
EDUCATION
EDUCATION
BA in International Luxury Brand Management
2015
2015 -- 2016
2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
se studies include:
MBA in International Luxury Brand Management
Aesop and Kenzo – A Comparative Analysis of Omni-channel RetailManagement
MBA in International Luxury Brand
Case studies include:
Benefit Cosmetics – Connected Case Storestudies
Experienceinclude:
 Aesop
Aesop and
and Kenzo
Kenzo ––to A Comparative
Comparative Analysis
APerfume Analysis ofof Omni-channel
Omni-channel RetailRetail
Christian Dior Parfums – J’adore: From Haute Couture

 Benefit Cosmetics – Connected
Benefit Cosmetics – Connected Store Experience Store Experience
Gucci Group – Freedom within the Framework
 Christian
Christian DiorDior Parfums
Parfums –– J’adore:
J’adore: FromFrom Haute
Haute Couture
Couture to to Perfume
Perfume
niversity of Melbourne, Melbourne,  Australia
 Gucci Group – Freedom within
Gucci Group – Freedom within the Framework the Framework
aduate Certificate in Art History 
2010 -- 2010
2010Gold 2010 University
University of of Melbourne,
Melbourne, Melbourne,
Melbourne, Australia
Australia
riffith University, Coast, Australia
Graduate
Graduate Certificate
Certificate in
in Art
Art History
History
chelor of Business and Arts in Japanese (Double Degree)
2005
2005 -- 2009
2009 Griffith
Griffith University,
University, Gold Gold Coast,
Coast, Australia
Australia
aito Bunka University, Tokyo, Japan
Bachelor
Bachelor of
of Business
Business and
and Arts
Arts in
in Japanese
Japanese (Double
(Double Degree)
Degree)
change Program (Linguistics and Cultural Studies)
2006 - 2006
2006 - 2006 Daito Bunka University,
Daito Bunka University, Tokyo, Japan Tokyo, Japan
D TECHNOLOGY Exchange
Exchange Program
Program (Linguistics
(Linguistics and and Cultural
Cultural Studies)
Studies)
andarin/Cantonese: native, English/Japanese: fluent, French: intermediate
LANGUAGES
LANGUAGES AND TECHNOLOGY
AND TECHNOLOGY
indows OS, Mac OS, Microsoft Office, SAP, Filemaker,
Languages
Languages Mandarin/Cantonese:
Mandarin/Cantonese: native, native, English/Japanese:
English/Japanese: fluent,fluent, French:
French: intermediate
intermediate
Computer skills Windows OS, Mac OS, Microsoft
Computer skills Windows OS, Mac OS, Microsoft Office, SAP, Filemaker, Office, SAP, Filemaker,
y, architecture,INTERESTS
popular culture, linguistics, motor sports
INTERESTS
Art
Art history,
history, museology,
museology, architecture,
architecture, popular
popular culture,
culture, linguistics,
linguistics, motor
motor sports
sports

14
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Cristiano GARLIPP
Cristiano GARLIPP
Cristiano GARLIPP

cristiano.garlipp@essec.edu
cristiano.garlipp@essec.edu
cristiano.garlipp@essec.edu
Nationality: Brazilian
TIVE Nationality: Brazilian
Nationality: Brazilian
CAREER
siness development,
CAREER OBJECTIVE
retail or marketing in the fragrances and cosmetics industry.
OBJECTIVE
EXPERIENCE To pursue a role in business
To pursue a role in business development,
development, retail
retail or
or marketing
marketing in
in the
the fragrances
fragrances and
and cosmetics
cosmetics industry.
industry.
PROFESSIONAL
therm/L'OréalPROFESSIONAL EXPERIENCE
Luxe, Paris, FranceEXPERIENCE
- ESSEC Field Project/consulting mission
Conceiving an2016action plan on how to recruit the young
Biotherm/L'Oréal Luxe, Chinese
Paris,generation
France -- ESSECwith Aquasource
ESSEC Field Project/consulting
Project/consulting missionmission
2016 by creating aBiotherm/L'Oréal
iconic moisturizer, modern engaging Luxe,
digital Paris,
driven France
360 campaign. Field
(2 months)
(2 months) Conceiving an action plan on how to recruit the young Chinese generation with Aquasource
Aquasource
-Conceiving an action plan on how to recruit the young Chinese generation with


ntemps Haussmann, Paris, France ESSEC
iconic Retail
moisturizer, Internship
by creating a modern engaging digital driven 360 campaign.
iconic moisturizer, by creating a modern engaging digital driven 360 campaign.
Assisted the Beauty
2016 Sector Manager and worked
Printemps in the booths
Haussmann, Paris,ofFrance
diverse- beauty
France ESSECbrands. Retail Internship
Internship
2016 Printemps Haussmann, Paris, - ESSEC Retail
– International
(1 Flavors & Fragrances,
week) Assisted Sãothe Paulo,Beauty Brazil Sector Manager and worked in the booths of of diverse
diverse beauty
beauty brands.
brands.
(1 week) 
 Assisted the Beauty Sector Manager and worked in the booths
merican company, 2010top– 32015
global company
IFF – in the flavoursFlavors
International & fragrances
& segment) São Paulo, Brazil
Fragrances,
ount Manager 2010- Latin– 2015 IFF – International
America (Latam)
(American – Fragrances
company, top
Flavors
Division
top
& Fragrances, São Paulo, Brazil
3 global
global company
company in in the
the flavours
flavours & & fragrances
fragrances segment)
segment)
Focused on fragrances and cosmetics (American brands, company,
with -solid 3
experience in business development,
Account Manager Latin America (Latam)
Account Manager - Latin America (Latam) – Fragrances Division – Fragrances Division
marketing strategy and consumer  understanding.
Focused on Cross-category
on fragrances
fragrances knowledge
and cosmetics
cosmetics and olfactive
brands, with solid
solidskills.
experience in in business
business development,
development,
 Focused and brands, with experience
Led IFF activities, promoting IFF fragrance marketing solutions
strategy andand consumers
consumer knowledge
understanding. for L´Oréal,
Cross-category knowledge and olfactive skills.
skills.
marketing strategy and consumer understanding. Cross-category knowledge and olfactive
Estée Lauder, and Avon, among  otherLed fragrances
IFF activities, and promoting
cosmetics companies
IFF fragrance in Brazil
solutions andandLatam.
consumers knowledge for L´Oréal,
 Led IFF activities, promoting IFF fragrance solutions and consumers knowledge for L´Oréal,
Drove profit sales and market share Estée growth, increasing
Lauder, andIFF Avon, project
among win-rate
other overall
fragrances performance
and cosmetics
cosmetics companies
companies in in Brazil
Brazil and
and Latam.
Latam.
from 20% to 45% for key-customers Estée Lauder,
and winning and
strategic Avon, among
fragrance other
projects fragrances
in categories and of
Drove profit sales and market share growth, increasing IFF project win-rate overall performance
perfumery, hair-care, body-care andDrove profit sales and market share growth, increasing IFF project win-rate overall performance

bath.20%
from to 45%
45% for for key-customers
key-customers and and winning
winning strategic
strategic fragrance
fragrance projects
projects inin categories
categories of
of
from 20% to
Acted as main point of contact for key-customers’
perfumery, buyers,body-care
hair-care, marketingand andbath.
senior management,
perfumery, hair-care, body-care and bath.
coordinated IFF structure including perfumers,
Acted as as mainolfactive
main point of team,
of mkt,for
contact consumer insights and
key-customers’ R&D.
buyers, marketing and and senior
senior management,
management,

 Acted point contact for key-customers’ buyers, marketing
lips, São Paulo, Brazil - Product Manager coordinated – Domestic
IFF Appliances
structure &
including Personal
perfumers, Care Division
olfactive team, mkt, consumer insights and R&D.
R&D.
coordinated IFF structure including perfumers, olfactive team, mkt, consumer insights and
Executed branding
2008 –partnerships,
2010 including
Philips, São action
Paulo, with Nivea
Brazil - for MenManager
Product brand and – dermatologists´
Domestic Appliances & Personal Care Division
endorsement to 2008 – 2010
enhance Philips,
awareness and São
to Paulo,Philips
position Brazil shavers
- Product Manager
as including
beauty care – Domestic
products. Appliances & Personal Care Division


Executed
Executed branding partnerships,
branding partnerships, including action
action with Nivea for
with Nivea for Men
Men brand
brand and
and dermatologists´
dermatologists´
Participated in international project with team in the
endorsement to Netherlands
enhance focused
awareness and ontoproduct
position development
Philips shavers as beauty care products.
endorsement to enhance awareness and to position Philips shavers as beauty care products.
of a new category of products for  Philips in Brazil
Participated in (water purifiers).
international project with team in the Netherlands focused on product development
 Participated in international project with team in the Netherlands focused on product development
Assessed market, including market size, of a channels
new category and competitors,
of products to conceive
for Philips in the product
Brazil (water purifiers).
of a new category of products for Philips in Brazil (water purifiers).
positioning and launch strategy of water Assessedpurifiers
market, range for retailers
including marketandsize,
consumers
channels in and
Brazil.
competitors, to to conceive
conceive thethe product
product

mrise, São Paulo, Brazil (German company Assessed in market,
the including
flavours market
&strategy
fragrances size,
segment)channels and competitors,
positioning
positioning and launch of water purifiers range for
and launch strategy of water purifiers range for retailers and consumers in retailers and consumers in Brazil.
Brazil.
duct Manager 2005
– Fine– Fragrances
2008 & Personal
Symrise, São Care
Paulo, Brazil (German company in the flavours & fragrances segment)
2005 – 2008 Symrise, São Paulo, Brazil (German company in the flavours & fragrances segment)
Conducted presentations to key-customers,
Product Manager including
Manager Natura and O Boticário,
Personalregarding global
Product –– Fine
Fine Fragrances
Fragrances & Personal
& Care
Care
trends, consumer insights and product development
Conducted presentations opportunities.
presentations to to key-customers,
key-customers, including including NaturaNatura and and O O Boticário,
Boticário, regarding
regarding global
global

 Conducted
Conceived, managed and executed events trends, toconsumer
strengthen relationship
insights and with key-customers.
product development opportunities.
trends, consumer insights and product development opportunities.
ura, São Paulo, Brazil (Brazilian  company
Conceived, in the fragrances
managed andand cosmetics
executed eventssegment)
to strengthen
strengthen relationship
relationship withwith key-customers.
key-customers.
duct Coordinator – Natura 
EkosNatura,
brandConceived,
&São BathPaulo, managed
Category and executed events to
2003 – 2005 Natura, São Brazil (Brazilian company in the fragrances and cosmetics segment)
2003
Led projects for – 2005Ekos brand
Natura Product bathPaulo,
andCoordinator category Brazil

(Brazilianmultifunctional
coordinating
Natura Ekos
company in theproduct
brand & Bath
fragrances and cosmetics segment)
Category
Product Coordinator – Natura Ekos brand & Bath Category
development team, including R&D, Design,
Led projectsResearch,
for Natura Finance,
Natura EkosPurchase,
brand and Legal
and bathand Planning.
category coordinating multifunctional
multifunctional product
product

 Led projects for Ekos brand bath category coordinating
Co-created and launched best-sellingdevelopment
products under team, NaturaincludingEkos, R&D,which is
Design, a brand focused
Research, in
Finance, Purchase, Legal and Planning.
development team, including R&D, Design, Research, Finance, Purchase, Legal and Planning.
sustainability and is a growth driver and image builder
Co-created and for Natura.
launched best-selling products under Natura Ekos, which is a brand focused in

 Co-created and launched best-selling products under Natura Ekos, which is a brand focused in
Supported partnership actions with communities
sustainability inand Amazon
is a for thedriver
growth development
and image Naturafor
ofbuilder Ekos.
Natura.
, Campinas, Brazil - Product Specialist sustainability
– Consumer andGoodsis a growth
Divisiondriver and image builder for Natura.


Supported
Supported partnership
partnership actions
actions with communities
with communities in in Amazon
Amazon for for the
the development
development of Natura Ekos.
of Natura Ekos.
Supported Group2001 Managers
– 2003 of 3M
3M, Consumer
Campinas, brands:
Brazil Scotch-Brite,
- Product Nexcare,–Post-It.
Specialist Consumer Goods Division
2001 – 2003 3M, Campinas, Brazil - Product Specialist – Consumer Goods Division
Launched a range of products for  cloth-care
Supported under
Group Scotch-Brite
Managers brand. of 3M3M Consumer
Consumer brands: brands: Scotch-Brite,
Scotch-Brite, Nexcare,
Nexcare, Post-It.
Post-It.
 Supported Group Managers of


Launched a range of products for cloth-care
Launched a range of products for cloth-care under Scotch-Brite brand. under Scotch-Brite brand.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International
2015Luxury
2015 2016BrandESSEC
-- 2016
Management
ESSEC Business School,
Business School, Paris, Paris, France
France
ndação Getúlio Vargas (FGV), MBA São Paulo,in Brazil
International Luxury Brand Management
MBA in International Luxury Brand Management
t-Graduate Course
2002 in- Business
2002 Administration
Fundação Getúlio Vargas (FGV), São Paulo, BrazilBrazil
2002 - 2002 Fundação Getúlio Vargas (FGV), São Paulo,
ntifícia Universidade Católica de Campinas (PUC-Campinas),
Post-Graduate Course in Business Campinas,
Administration Brazil
dergraduate Course Post-Graduate CourseininAdvertising
Business Administration
1998in
1998
Communication,
-- 2001
2001 Pontifícia
Pontifícia
Concentration
Universidade
Universidade Católica de
Católica de Campinas
Campinas (PUC-Campinas),
(PUC-Campinas), Campinas, Campinas, Brazil
Brazil
D TECHNOLOGY Undergraduate Course in Communication,
Undergraduate Course in Communication, Concentration in Advertising Concentration in Advertising
tuguese: native,LANGUAGES
English: fluent,AND French / Spanish: intermediate
TECHNOLOGY
LANGUAGES AND TECHNOLOGY
Languages:
Languages: Portuguese: native,
Portuguese: native, English:English: fluent,
fluent, French
French // Spanish:
Spanish: intermediate
intermediate
bout history, brands
INTERESTSand lifestyle / gastronomy / architecture / basketball
INTERESTS
Travelling // reading
Travelling reading about
about history,
history, brandsbrands and and lifestyle
lifestyle // gastronomy
gastronomy // architecture
architecture // basketball
basketball

15
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Megha GUPTA
Megha GUPTA
Megha GUPTA

meghag20@gmail.com
meghag20@gmail.com
Nationality: Indian
meghag20@gmail.com
TIVE Nationality: Indian
n travel retail or fragrancesOBJECTIVE
CAREER & cosmetics Nationality: Indian
EXPERIENCE Digital
CAREER or CRM role in travel retail or fragrances & cosmetics
OBJECTIVE
g, Paris - ESSEC Project/
PROFESSIONAL Consulting
Digital or CRM role in Mission
EXPERIENCE (2 months)
travel retail - Defining
or fragrances a CRM Strategy
& cosmetics
er Vivier, Paris (The flagship store of the brand)
2016
PROFESSIONAL Krug,EXPERIENCE
Paris - ESSEC Project/ Consulting Mission (2 months) - Defining a CRM Strategy
re Intern
2016 Roger
Krug,and Vivier,
Paris Paris (The
- ESSEC flagship store of the brand)
Took care of the2016
international clients helped the salesConsulting Mission (2 months) - Defining a CRM Strategy
drive Project/
(1 week) Instore Intern
2016
Shadowed the Boutique DirectorRoger
and the Vivier,
Asst. ParisManager (The andflagship
assisted store of the brand)
in Inventory Management
 Took
Instore care of the international clients and helped drive the sales
Intern
Lance Writer,(1Mumbai,
week) India
 Shadowed care the
Tooklanguage) of theBoutique Director
international and the
clients andAsst.
helped Manager
drive the and assisted in Inventory Management
sales
lance Writer (Worked only with English
2014 – 2015 Free Lance
Shadowed Writer, Mumbai,
the Boutique India
Director and the Asst. magazines
Manager and assisted in Inventory Management
Wrote for content agencies, fashion  blogs, accessory company and online lifestyle under
2014- Lifestyle, Freelance Writer (Worked only with English language)
– 2015 Travel,
a myriad of topics Free Lance
Fashion Writer, Mumbai, India
 Wrote Writer
Freelance for content (Workedagencies,
only fashion
with English blogs,language)
accessory company and online lifestyle magazines under
Posted as the hub reporter for the Social Media Week held in Mumbai in November 2014.
a myriad
Wrote speaking of topics - Lifestyle,
for contentenvironment) Travel, Fashion
agencies, fashion blogs, accessory company and online lifestyle magazines under
riott International Inc., India - (English
 Posted as of
thetopics
hub reporter for the Social Media Week held in Mumbai in November 2014.
Marriott, Juhu, Mumbai, India - a(The myriad flagship - Lifestyle,
property Travel,
of Marriott Fashion
Hotels in India)
2008 – 2013 Marriott International Inc., India
Posted as the hub reporter for the Social Media - (English speakingWeekenvironment)
held in Mumbai in November 2014.
s Centre Manager, Sales 
2012
2008 – 2013 J.W. Marriott, Juhu, Mumbai, India - (The flagship property of Marriott Hotels in India)
Managed a team of 7–people
2013 andMarriott
responsible International
for the catering Inc.,andIndiagroup- (English
segmentspeaking
of the hotel environment)
Sales
J.W. Centre
Marriott, Manager,Juhu, Sales
2012end
Achieved the year – 2013
catering target in 2012 with onlyMumbai, India - space
66% of catering (The flagship
availability property of Marriott Hotels in India)
Managed a team of 7 people and responsible for the catering and group segment of the hotel
Increased the APC and ADR bySales 123%Centre Manager, Sales

and 6% respectively, in 2012 as compared to 2011
 Achieved the
 ofManaged a team yearofend catering andtarget in 2012for withtheonly 66% and
of catering space availability
Awarded the Sales Centre Leader the Year Award for72012people responsible catering group segment of the hotel
 Increased
Achieved the APC
thea year and ADR by 123% and 6% respectively, in 2012 as compared to 2011
Awarded Excellent Customer Service  Award by clientend catering target in 2012 with only 66% of catering space availability
in 2013
 Awarded
Increased the Sales Centre Leader of the Year Award for 2012
aissance Mumbai Convention Centre Hotel, the APC and
Mumbai, ADR
India by 123%
-(The biggest andconvention
6% respectively,centre inina2012 as compared to 2011
 Awarded
Awarded Excellent Customer
the Sales Centre Service
Leader of the Award
Yearby a client
Award forin 2013
2012
in India) 
2009 – 2012 Renaissance Mumbai Convention Centre Hotel, Mumbai, India
Awarded Excellent Customer Service Award by a client in 2013-(The biggest convention centre in a
Sales Manager 
hotel
– 2012Pune Renaissancein India)
Managed the J.W.2009Marriott, task force for Mumbai2 weeks, set Convention
up the salesCentrecentre & Hotel,
trained Mumbai,
the sales India
team -(The biggest convention centre in a
2010 – 2012 Asst.
Acted as the sales centre managerhotel
Sales
wheninthe
Manager
India)
leader of the department was not available
Took the responsibility
2010 – 2012 andManaged
of weeklyAsst. Sales Manager
monthly the J.W.reports
forecast Marriott, Pune
alone andtask force report
a GM’s for 2 weeks, set up the sales centre & trained the sales team
Awarded the Manager of the Month  Acted
Award as the
(April sales centre manager when the leader of(2011)
the department was not available
 Managed the2011) and the Stellar
J.W. Marriott, Pune taskPerformer
force forAward2 weeks, set up the sales centre & trained the sales team
 Took the responsibility of weekly and monthly forecast reports alone and a GM’s report
s Executive (Sales Voyager- Management
 Acted Trainee)
as the sales centre manager when the leader of the department was not available
 Awarded the Manager of the Month Award (April 2011) and the Stellar Performer Award (2011)
Worked with cross-sell & pop-up  eventTook technique systems,ofOpera
the responsibility weekly system & pricing
and monthly strategy
forecast reports alone and a GM’s report
2009 – 2010 Sales Executive (Sales Voyager- Management Trainee)
Generated new queries and clients  Awarded
for cateringthe and Manager of the
residential Month
events andAward
helped(April
drive 2011) and the Stellar Performer Award (2011)
the revenue
In charge of the2009 – 2010
monthly

SalesWorked
department Executive
meeting
with(Salescross-sell
and training Voyager-& pop-up event technique
Management
the interns Trainee)systems, Opera system & pricing strategy
 Generated
Worked withnewcross-sell
queries and clients event
& India
pop-up for catering
technique and systems,
residential events
Opera and helped
system drive
& pricing the revenue
strategy
erabad Marriott Hotel & Convention  Centre, Hyderabad,
 In charge
Generated of the monthly department meeting and training the interns
new queries and clients for catering and residential events and helped drive the revenue
s Executive (Sales Voyager- Management
 Trainee)
2008 – 2009 Hyderabad
In charge Marriott Hotel &department
of the monthly Convention Centre,
meeting andHyderabad,
training the India
interns
Shadowed a Sales Executive for 6 months to understand the department workings processes
Sales Executive (Sales Voyager- Management Trainee)
In charge of the2008 – 2009 and
international Hyderabad
a city specific Marriott Hotel
portfolio, & Convention
ensuring maximumCentre, Hyderabad, India
sales revenue

Sales Shadowed
Executive a(Sales
Sales Executive
Voyager- for 6 months Trainee)to understand the department workings and processes
Developed new client relationships and strengthened the existingManagement
ones


In charge of the international and
Shadowed a Sales Executive for 6 months to understanda city specific portfolio,the ensuring maximum
department salesand
workings revenue
processes
 Developed new client relationships and strengthened the existing
In charge of the international and a city specific portfolio, ensuring maximum sales revenue ones
SEC Business School, Paris, France 
EDUCATION Developed new client relationships and strengthened the existing ones
A in International Luxury Brand Management
2015 -
EDUCATION2016 ESSEC Business School, Paris, France
e studies include: DFS- Recommendations for retail digitalisation whilst connecting with customers
MBA in International Luxury Brand Management
titute of Hotel 2015 - 2016 Aurangabad
Management, ESSEC Business (IHM-A), School,
India Paris,
(A Taj France
Hotel School affl. University
Case studies
MBA in Internationalinclude: DFS- Luxury Recommendations
Brand Management for retail digitalisation whilst connecting with customers
Huddersfield)
2004 - 2008 Institute of Hotel
Case studies include: Management, Aurangabad (IHM-A), India (A Taj Hotel School affl.
withUniversity
A. (Hons.) – Hotel Management (Dissertation: TourismDFS- Recommendations
Disasters- ‘Natural’ andfor ‘ManretailMade’)
digitalisation whilst connecting customers
2004 - 2008 of Huddersfield)
Institute of Hotel (B.A.M.U.),
Management, Aurangabad (IHM-A), India (A Taj Hotel School affl. University
Babasaheb Ambedkar Marathwada University Aurangabad, India
B.A. (Hons.) – Hotel Management (Dissertation: Tourism Disasters- ‘Natural’ and ‘Man Made’)
.A. of Huddersfield)
2004 - 2008 Dr.
B.A.Babasaheb
(Hons.) – Hotel Ambedkar
ManagementMarathwada University
(Dissertation: Tourism (B.A.M.U.),
Disasters-Aurangabad, India
‘Natural’ and ‘Man Made’)
2004 fluent,
- 2008 Marathi/ B.B.A.
di: native, English: Dr. Babasaheb
Punjabi: working Ambedkar Marathwada
proficiency, French:University
basic (B.A.M.U.), Aurangabad, India
LANGUAGES B.B.A.
Languages
LANGUAGES Hindi: native, English: fluent, Marathi/ Punjabi: working proficiency, French: basic
ive writing, interacting
INTERESTS with people, learning new activities (such as Krav Maga, various dance
Languages Hindi: native, English: fluent, Marathi/ Punjabi: working proficiency, French: basic
aphy), gastronomy, volunteering for charities
Travel,
INTERESTS reading, creative writing, interacting with people, learning new activities (such as Krav Maga, various dance
forms,
Travel,digital photography),
reading, creative writing, gastronomy,
interacting volunteering
with people, for learning
charitiesnew activities (such as Krav Maga, various dance
forms, digital photography), gastronomy, volunteering for charities

16
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Angela GUTIERREZ

Angela GUTIERREZ

angela_patricia_g@hotmail.com

angela_patricia_g@hotmail.com
Nationality: Colombian

TIVE Nationality: Colombian


tail or business development in fragrances and cosmetics
CAREER OBJECTIVE
EXPERIENCE
A position in travel retail or business development in fragrances and cosmetics
Estée Lauder, Paris, France
PROFESSIONAL
SSEC Field Project/Consulting Mission EXPERIENCE
Analyzing the
2016 risks and opportunities
Estée Lauder, of the pharmacy distribution channel
Paris, France
o Malone Boutique,
(2 months)Paris, France ESSEC Field Project/Consulting Mission
etail Management Intern  Analyzing the risks and opportunities of the pharmacy distribution channel
General Motors Colmotores, Bogotá,
2016 Jo Malone Colombia Boutique, Paris, France
Subsidiary of General
(1 week)Motors Corporation in Colombia)Intern
Retail Management
Marketing Coordinator,
2010 – 2015 Aftersales General Motors Colmotores, Bogotá, Colombia
Developed commercial strategies for the collision
(Subsidiary of GeneralspareMotors
parts portfolio and the
Corporation insurance
in Colombia)
products of2013
the Chevrolet
– 2015 brandMarketing Coordinator, Aftersales
Managed the customer retention program for thecommercial
Developed retail channel of the dealers
strategies for the collision spare parts portfolio and the insurance
Appointed Project Manager for newproducts business of opportunities
the Chevrolet brand
ricing Analyst, Aftersales  Managed the customer retention program for the retail channel of the dealers
Carried out negotiations with suppliers

 Appointed
from aroundProjecttheManager for new business
world according opportunities
to the market
requirements2012to ensure
– 2013profit forPricing the aftersales
Analyst,business
Aftersales
Supported the marketing team in theCarried approval outofnegotiations
commercialwith strategies ensuring
suppliers from minimum
around the world according to the market
financial impact for the business requirements to ensure profit for the aftersales business
Built the profit and loss statement  and managedthe
Supported themarketing
structuralteamcost for theapproval
in the aftersalesofdepartment
commercial strategies ensuring minimum
ollow Up Imports, Aftersales financial impact for the business
Ensured the timely arrival of imported  Built the parts
spare profitforand loss statement
ACDelco, Isuzu and
and managed
Chevroletthe structural cost for the aftersales department
brands,
controlled lead
2010time and order fill
– 2011 KPI’sUp Imports, Aftersales
Follow
Optimized container fulfillmentto achieve Ensuredimport cost reductions
the timely arrival of imported spare parts for ACDelco, Isuzu and Chevrolet brands,
Universidad de los Andes, Bogotá, Colombia controlled lead time and order fill KPI’s
ssistant Professor, Financial Department  Optimized container fulfillment to achieve import cost reductions
Developed 2010
case studies, supported professorsde
Universidad in los
the Andes,
design of tests and
Bogotá, gave extra mentoring
Colombia
hours for the
(4students
months) of the subject Managerial
Assistant Professor,Accounting
Financial and Control.
Department
 Developed case studies, supported professors in the design of tests and gave extra mentoring
hours for the students of the subject Managerial Accounting and Control.
ESSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
Universidad de2015los Andes,
- 2016 Bogotá,ESSEC Colombia Business School, Paris, France
Certificate in Luxury Brand Management MBA in International Luxury Brand Management
CESA (Colegio2014 de Estudios Superiores de Administración),
Universidad de los Andes,Bogotá, Bogotá,Colombia
Colombia
ostgraduate Diploma
(2 weeks) in Corporate FinanceCertificate in Luxury Brand Management
Universidad de2012los Andes,
– 2013Bogotá,CESA Colombia
(Colegio de Estudios Superiores de Administración), Bogotá, Colombia
MSc. Industrial Engineering /Applied Statistics Diploma in Corporate Finance
Postgraduate
Universidad de2011los Andes,
– 2011Bogotá,UniversidadColombia de los Andes, Bogotá, Colombia
B.Sc. Industrial Engineering MSc. Industrial Engineering /Applied Statistics
Major in Operations
2005 Management
– 2010 and Minor in Finance
Universidad de los Andes, Bogotá, Colombia
D TECHNOLOGY B.Sc. Industrial Engineering
Major in Operations
panish: native, English: fluent; Italian / French: intermediate Management and Minor in Finance
MS Office (Word, Power Point, Excel,
LANGUAGES ANDAccess), TECHNOLOGYSAP
Languages Spanish: native, English: fluent; Italian / French: intermediate
Computer skills MS Office (Word, Power Point, Excel, Access), SAP
veling, music, culture, cosmetics
INTERESTS
Crossfit, dancing, traveling, music, culture, cosmetics

17
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Lara HAKIM
Lara HAKIM
Lara HAKIM

lara.hakim@gmail.com
lara.hakim@gmail.com
Nationality: Lebanese/Canadian lara.hakim@gmail.com
Nationality: Lebanese/Canadian
TIVE Nationality: Lebanese/Canadian
erchandising or communication
CAREER in jewellery & watches
OBJECTIVE
CAREER OBJECTIVE
A position in retail, merchandising or communication in jewellery & watches
EXPERIENCE
A position in retail, merchandising or communication in jewellery & watches
rtier, Paris, France
PROFESSIONAL EXPERIENCE
PROFESSIONAL
EC Field Project / Consulting Mission EXPERIENCE
2016 Cartier, Paris, France
Recommending a
2016 plan to create exceptional
Cartier,Field Paris,experiences
France & defining the accurate digital strategies
(2 months) ESSEC Project / Consulting Mission
for Cartier’s VIPs
(2 months) ESSEC Field Projecta/ plan
Recommending Consulting
to create Mission
exceptional experiences & defining the accurate digital strategies
a Hakim Translation Services, Montréal, Recommending
for Canada
Cartier’s VIPs a plan to create exceptional experiences & defining the accurate digital strategies
ner & Managing Director for Cartier’s VIPs
2008 – 2015 Lara Hakim Translation Services, Montréal, Canada
Translated, interpreted
2008 – 2015and proofread documents and otherServices,
media from French toCanada
English and/or
OwnerHakim
Lara & Managing Translation
Director Montréal,
English to French ensuring that Owner
the finished
& product relayed
Managing Director the intended message.
 Translated, interpreted and proofread documents and other media from French to English and/or
Efficiently managed the day-to-day running
Translated, of the business,and
interpreted making sure that
proofread it continued
documents to grow
andrelayed
other media from French to English and/or
 English to French ensuring that the finished product the intended message.
by developing new clients, while maintaining
English to excellent
French relations
ensuring with
that thethe existing
finished customer
product base the intended message.
relayed
 Efficiently managed the day-to-day running of the business, making sure that it continued to grow
through regular follow-ups and highEfficiently
quality deliverables.
managed the day-to-day running ofexcellent
the business, making
by developing new clients, while maintaining relations withsure
the that it continued
existing customertobase
grow
blici-Terre, Montréal, Canada by developing
through regularnew clients, and
follow-ups while maintaining
high excellent relations with the existing customer base
quality deliverables.
erent roles within the Advertising Campaignthrough Department
regular follow-ups and high quality deliverables.
2009 – 2010 Publici-Terre, Montréal, Canada
Built advertising
2009campaigns
– 2010 through market research
Publici-Terre, Montréal,and analysis.
Canada Campaign Department
(Part-time) Different roles within the Advertising
Accountable for copy and creative
(Part-time) content,
Different budget
roles withinallocation
the and creative
Advertising Campaignexecution.
Department
 Built advertising campaigns through market research and analysis.
Won 1st Prize in a competition aiming to
Built reinvent
advertising the branding
campaigns of Lise
through Watier
market Cosmetics.
research and analysis.
 Accountable for copy and creative content, budget allocation and creative execution.
Led a team of 3 and to put together aAccountable
communication plan and
for the Leukemia andbudget
Lymphoma
 Won 1 st Prize in a competition aiming to reinvent the brandingand
st for copy creative content, allocation creative
of Lise execution.
Watier Cosmetics.
Society of Canada, which resulted inWon
being inPrize the top a5competition
selection. aiming to reinvent the branding of Lise Watier Cosmetics.
 Led a1team of 3inand to put together a communication plan for the Leukemia and Lymphoma
Vecchio Productions/Hub-Media/LTE  Led aFilms/etc.,
Society team of 3 and
of Canada, to putUK;
London,
which together ina being
Montréal,
resulted communication
in the top 5plan
Canada for the Leukemia and Lymphoma
selection.
ector of Photography/ Co-Producer Society of Canada, which resulted in being in the top 5 selection.
2005 – 2011 Del Vecchio Productions/Hub-Media/LTE Films/etc., London, UK; Montréal, Canada
Co-produced and2005D.o.P.ed
– 2011 “La Director
petite Parisienne”
Del Vecchio which was selected and screened
Productions/Hub-Media/LTE at 4 different
Films/etc., London, UK; Montréal, Canada
of Photography/ Co-Producer
film festivals in 2007 (MarylandDirector
Film Festival/
of Indie Can Co-Producer
Photography/ Film Festival/ Big Island Film Festival/
 Co-produced and D.o.P.ed “La petite Parisienne” which was selected and screened at 4 different
Long Island International Film Expo) Co-produced and2007D.o.P.ed “La petite
 film festivals in (Maryland Film Parisienne”
Festival/ Indiewhich
Canwas
Filmselected andBig
Festival/ screened
Island at 4 different
Film Festival/
Oversaw and delivered film projectsfilm to allfestivals
relevantinparties
2007 while preserving
(Maryland Film the integrity,
Festival/ Indie voice
Can Film Festival/ Big Island Film Festival/
Long Island International Film Expo)
and vision of the film. Coordinated and Long supervised
Island all major phases of the filmmaking process.
 Oversaw andInternational
delivered film Film Expo)
projects to all relevant parties while preserving the integrity, voice
Made deals with camera and lighting companyand
Oversaw providers.
delivered Hired
film camera
projectsandand lighting
to all crew.
relevant parties while preserving the integrity, voice
 and vision of the film. Coordinated supervised all major phases of the filmmaking process.
Achieved artistic and technical decisions related
and vision to the image. Selected film stocks, cameras,
 Made dealsofwith the camera
film. Coordinated
and lightingand supervised
company all major
providers. phases
Hired of the
camera andfilmmaking process.
lighting crew.
lenses and filters. Supervised telecine and grading
Made deals in post-production.
with camera and lighting company
 Achieved artistic and technical decisions relatedproviders. Hired
to the image. camerafilm
Selected and stocks,
lightingcameras,
crew.
Resolved difficult situations by improvingAchieved crew communication
artistic and technical to ameliorate
decisions the course
related to theofimage.
a Selected film stocks, cameras,
lenses and filters. Supervised telecine and grading in post-production.
production. lenses anddifficult
filters. Supervised telecine and grading in post-production.
 Resolved situations by improving crew communication to ameliorate the course of a
Implemented efficient and creative solutions
Resolved todifficult
solve technical/artistic
situations by problems.
improving crew communication to ameliorate the course of a
 production.
 production.
Implemented efficient and creative solutions to solve technical/artistic problems.
 Implemented efficient and creative solutions to solve technical/artistic problems.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
versité de Montréal, Montréal,ESSEC
2015 - 2016 Canada
MBA in Business
International School,
Luxury Paris,
BrandFrance
Management
tificate in Advertising MBA in International Luxury Brand Management
2009 - 2010 Université de Montréal, Montréal, Canada
ndon Film School,2009London,
- 2010 United Kingdom
Université deAdvertising
Montréal, Montréal, Canada
Certificate in
Filmmaking Certificate in Advertising
2003 - 2006 London Film School, London, United Kingdom
banese American 2003University,
- 2006 Byblos,
London Lebanon
Film School, London, United Kingdom
MA Filmmaking
Communication Arts MA Filmmaking
1999 - 2003 Lebanese American University, Byblos, Lebanon
D TECHNOLOGY 1999 - 2003 Lebanese
BA AmericanArts
Communication University, Byblos, Lebanon
nch / English / Arabic: trilingual,BA Communication
Japanese: intermediate Arts
LANGUAGES AND TECHNOLOGY
C OSX, Microsoft Office (Word,AND
LANGUAGES PowerPoint, Excel), Photoshop
Languages FrenchTECHNOLOGY
/ English / Arabic: trilingual, Japanese: intermediate
Languagesskills MAC
Computer FrenchOSX, / English / Arabic:
Microsoft Officetrilingual, Japanese: intermediate
(Word, PowerPoint, Excel), Photoshop
Computer skills MAC OSX, Microsoft Office (Word, PowerPoint, Excel), Photoshop
ma, travel, culture, language
INTERESTS
INTERESTS
Fashion, jewelry, cinema, travel, culture, language
Fashion, jewelry, cinema, travel, culture, language

18
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Hyewon Jocelyn HONG
Hyewon Jocelyn HONG
Hyewon Jocelyn HONG

hyewonjocelynhong@gmail.com
hyewonjocelynhong@gmail.com
Nationality: South Korean hyewonjocelynhong@gmail.com
Nationality: South Korean
TIVE Nationality: South Korean
t developmentCAREER
in cosmetics & fragrances or retail operations and development of international
OBJECTIVE
d accessories. CAREER OBJECTIVE
A position in product development in cosmetics & fragrances or retail operations and development of international
A position
training in product
in fashion development in cosmetics & fragrances or retail operations and development of international
and accessories.
EXPERIENCE training in fashion and accessories.
therm/L’Oréal Luxe, Paris, FranceEXPERIENCE
PROFESSIONAL
ject ConsultantPROFESSIONAL EXPERIENCE
2016 Biotherm/L’Oréal Luxe, Paris, France
Conceiving an2016action plan on how to recruit the young
Biotherm/L’Oréal Chinese generation with Aquasource
(2 months) Project Consultant Luxe, Paris, France
iconic moisturizer, by creating aProject
(2 months) modernConsultant
engaging digital driven 360 campaign
 Conceiving an action plan on how to recruit the young Chinese generation with Aquasource
anel Boutique, Paris, France  iconic Conceiving an action
moisturizer, by plan on how
creating to recruit
a modern the young
engaging Chinese
digital drivengeneration with Aquasource
360 campaign
tique internship iconic moisturizer, by creating a modern engaging digital driven 360 campaign
February 2016 Chanel Boutique, Paris, France
Shadowed sales associates and discovered
February the retail operations
(1 week) 2016 Boutique
Chanel Boutique,
internshipParis, France
(1 week)
msung Total Petrochemical Boutique
Company
 Shadowed internship
(JV), Dae San
sales City, South
associates and Korea
discovered the retail operations
earcher, R&D, Polypropylene research  Shadowed
team sales associates and discovered the retail operations
Jan 2013 / Samsung Total Petrochemical Company (JV), Dae San City, South Korea
Enhanced PP Jan resin products, developed high value-added products and provided total solution to
May20132015/ Samsung
Researcher, Total
R&D, Petrochemical
PolypropyleneCompanyresearch (JV),
team Dae San City, South Korea
heighten customers’
May 2015 value with optimized
Researcher, processing
R&D, technology
Polypropylene research team
 Enhanced PP resin products, developed high value-added products and provided total solution to
msung Group reporter/journalist - 5th Enhanced
Media Samsung PP resinJournalist
products, developed high value-added products and provided total solution to
heighten customers’ value with optimized processing technology
Wrote and compiled journals on internal heightenand external
customers’ events
valueto with
attract Samsung
optimized
th Employees
processing and
technology
Samsung Group reporter/journalist - 5 th Media Samsung Journalist
for public for promotion purposes as company’s
Samsung ambassador
 WroteGroup reporter/journalist
and compiled journals on- internal
5 Media andSamsung
externalJournalist
events to attract Samsung Employees and
roder Korea Ltd, Seoul, SouthKorea Wrote and compiled journals on
for public for promotion purposes as company’sinternal and external events to attract Samsung Employees and
ambassador
hroder Korea Ltd operates as an investment for public for promotion
management firm)purposes as company’s ambassador
June 2011 / Schroder Korea Ltd, Seoul, South Korea
rn, Institutional sales
June department
2011 / Schroder Korea KoreaLtd Ltd,operates
Seoul, South Korea
August 2011 (Schroder as an investment management firm)
Concentrated August
in discovering
2011 theIntern,
different areas
(Schroder KoreaofLtd
investment
operates banking
as an investment management firm)
Institutional sales department
rea Institute of Energy Research, Intern,
 Dae Institutional
Jeon City,inSouth
Concentrated sales department
Korea the different areas of investment banking
discovering
rn, Energy conversion research department
 Concentrated in discovering the different areas of investment banking
July 2010 Korea Institute of Energy Research, Dae Jeon City, South Korea
Discovered the challenges
July 2010 in laboratory
Korea Energy experiments
Institute and acquired
of Energy Research,appropriate
Dae Jeon skills
City, South Korea
Intern, conversion research department
benhams, London, United Kingdom Intern,

Energy conversion research department
Discovered the challenges in laboratory experiments and acquired appropriate skills
t time sales assistance, Perfume and  Discovereddepartment
Cosmetics the challenges in laboratory experiments and acquired appropriate skills
March 2007 Debenhams, London, United Kingdom
Worked in sales in perfume
March 2007 and cosmetics
Debenhams, department particularly at the Versace and Moschino
Part time salesLondon, United
assistance, Kingdom
Perfume and Cosmetics department
counter Part
 Worked in sales in perfume andand
time sales assistance, Perfume Cosmetics
cosmetics department
department particularly at the Versace and Moschino
 Worked
counter in sales in perfume and cosmetics department particularly at the Versace and Moschino
counter
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
e studies include:
2015 - 2016 of Burberry
Analysis ESSEC Beauty sector
MBA in Business School,
International LuxuryParis, France
Brand Management
perial College London, London,Case MBAUnited in International
Kingdom
studies Luxury Brand
include: Analysis Management
of Burberry Beauty sector
NG in Chemical Engineering Case studies include: Analysis of Burberry Beauty sector
2008 - 2012 Imperial College London, London, United Kingdom
dergraduate Research
2008 - Project
2012 (The wettability
Imperial templates for protein crystallisation)
MENG in College
Chemical London,
EngineeringLondon, United Kingdom
ver College, Kent, United Kingdom MENG in Chemical Engineering
Undergraduate Research Project (The wettability templates for protein crystallisation)
SEs & A-levels, Secondary School Undergraduate
Education Research Project (The wettability templates for protein crystallisation)
2015 - 2016 Dover College, Kent, United Kingdom
2015 - 2016 Dover College,
GCSEs & A-levels, Kent, United Kingdom
Secondary School Education
D TECHNOLOGY GCSEs & A-levels, Secondary School Education
lish / Korean: native, French: intermediate
LANGUAGES AND TECHNOLOGY
Word, Excel, PowerPoint,
LANGUAGES Access,
AND OneNote, Matlab, Photoshop
TECHNOLOGY
Languages English / Korean: native, French: intermediate
Languages English / Korean:
Computer skills MS Word, Excel, PowerPoint, native, French: intermediate
Access, OneNote, Matlab, Photoshop
Computer skills MS Word, Excel, PowerPoint, Access, OneNote, Matlab, Photoshop
nces, fashion and accessories, product development, market research, operations management,
INTERESTS
ematics, retail, INTERESTS
musical and opera, motion pictures, training, coaching, human behaviour, consumer
Cosmetics and fragrances, fashion and accessories, product development, market research, operations management,
y, fashion styling, social media,
Cosmetics entrepreneurship
and fragrances, fashion
merchandising, mathematics, retail,and accessories,
musical product
and opera, development,
motion market coaching,
pictures, training, research, operations management,
human behaviour, consumer
merchandising, mathematics, retail, musical and opera,
behaviour, psychology, fashion styling, social media, entrepreneurship motion pictures, training, coaching, human behaviour, consumer
behaviour, psychology, fashion styling, social media, entrepreneurship

19
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Marta JAUREGUIZAR
Marta
Marta
MartaJAUREGUIZAR
JAUREGUIZAR
JAUREGUIZAR

martadejaureguizar@gmail.com

Nationality: Spanish martadejaureguizar@gmail.com


martadejaureguizar@gmail.com
martadejaureguizar@gmail.com
Nationality:
Nationality:
Nationality:Spanish
Spanish
TIVE Spanish
Management (Marketing/Business
CAREER
CAREER OBJECTIVE
OBJECTIVE Development/Consumer Insight/Operations) in the fragrance and
CAREER
shion and accessories OBJECTIVE
industries.
AAAposition
position
positionin
in
inBrand
Brand
BrandManagement
Management
Management(Marketing/Business
(Marketing/Business
(Marketing/BusinessDevelopment/Consumer
Development/Consumer
Development/ConsumerInsight/Operations) Insight/Operations)
Insight/Operations)in in
inthe
the
thefragrance
fragrance
fragranceand and
and
EXPERIENCE cosmetics
cosmetics or
or in
in the
the fashion
fashion and
and accessories
accessories industries.
industries.
cosmetics or in the fashion and accessories industries.
ey, Paris PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
PROFESSIONAL
ec Field Project/Consulting mission EXPERIENCE
Developing a2016
2016
marketing campaign
2016 Sisley,
Sisley,forParis
Sisley, Paris
aParis
product launch
(2
(2 months)
months)
gan Lovells International
(2 months) LLP Essec Essec
Essec
(Madrid, Field
Field Project/Consulting
Project/Consulting
Project/Consultingmission
FieldSpain) mission
mission
ociate, Product, Intellectual Property,

Developing
Developing
Data Protection
Developing a
a marketing
marketing
a marketing campaign
campaign
campaignfor
and Litigation for
foraaaproduct
product
productlaunch
launch
launch
2011
2011
Assessed the impact –2015
–2015 Hogan
of new EUHogan
2011 –2015 Hogan Lovells
Lovells
RegulationsLovells International
International
on International
Cosmetic Products LLP
LLP (Madrid,
(Madrid,
LLP Industry
(Madrid,and Spain)
Spain)
provided legal
Spain)
recommendations to develop new Associate,
Associate,
business
Associate, Product,
Product,
models Intellectual
Product, Intellectual
and increaseProperty,
Intellectual Property,
economicData
Property, Data
impact
Data Protection
Protection
on resellers.
Protection and
and
andLitigation
Litigation
Litigation
Benchmarked European countries’ 

Assessed
Assessed
legislation
Assessed the the
the impact
impact
on trademarks, of
impact of newof new
new EU
EU Regulations
Regulations
intellectual
EU Regulations property, on
on Cosmetic
Cosmetic
ontax Products
incentives,
Cosmetic Products
ProductsIndustry
Industry
Industryandand
andprovided
provided
providedlegal legal
legal
copyright and data protection to assist recommendations
recommendations
digital and retailer
recommendations to
to develop
develop
companies
to develop new
new business
business
newonbusiness models
models
their operations. and
and increase
increase economic
economic impact
models and increase economic impact on resellers.impact on
on resellers.
resellers.
Defined and executed the litigation 

Benchmarked
Benchmarked
strategy
Benchmarked for clientsEuropean
European
Europeanin thecountries’
countries’
pharmaceutical
countries’ legislation
legislation on
on
industry:
legislation ontrademarks,
trademarks,
identified intellectual
trademarks, intellectual
intellectualproperty,
property,
property,tax tax
taxincentives,
incentives,
incentives,
copyright
copyright
risk points, prepared court strategy, elaborated
copyright and and
and data
data
documentation protection
protection
data protection andtoto
to assist
assist
prepared digital
digital
witness
assist digital and
and retailer
retailer
andstatements. companies
companies on
on their
their
retailer companies on their operations. operations.
operations.
Represented a leading international 

Defined
Defined
Definedand
insurance and
and executed
executed
company
executed inthe
the
thelitigation
€1 litigation
billion
litigation strategy
strategy
litigation
strategy for
for
forclients
related clients in
in
inthe
to housing
clients the
thepharmaceutical
pharmaceutical
pharmaceuticalindustry:
industry:
industry:identified
identified
identified
development bond insurances in Spain, risk
risk points,
points,
riskmanaging prepared
prepared
points, prepared court
a +10 peoplecourt strategy,
strategy, elaborated
elaborated
cross-functional
court strategy, elaborated documentation
documentation
team. and
and prepared
prepared witness
witness
documentation and prepared witness statements. statements.
statements.
ian Lord, S.L. – Online DigitalMen Represented
Represented
Accessories
Represented aaaleading
leading
leadinginternational
Company international
- (Madrid,
international insurance
insurance
Spain) company
insurance company
companyin in
in€1€1
€1billion
billion
billionlitigation
litigation
litigationrelated
related
relatedto to
tohousing
housing
housing
rketing Expert development
development bond
bond insurances
insurances inin Spain,
Spain, managing
managing
development bond insurances in Spain, managing a +10 people cross-functional team. a a +10
+10 people
people cross-functional
cross-functional team.
team.
2013-2015
2013-2015
Defined the go-to-market
2013-2015 strategy Indian
Indianfor aLord,
Indian Lord, S.L.
new online
Lord, S.L.
S.L.–––fashion
Online
Online Digital
Digital
DigitalMen
Onlineretailer, Men
MenAccessories
achieving Accessories
the markCompany
Accessories Company
of 10,000---(Madrid,
Company (Madrid,
(Madrid,Spain) Spain)
Spain)
silk ties sold in the first 6 months Marketing
Marketing Expert
Expert
of operations.
Marketing Expert
Developed the multi-channel communication


Defined
Defined
Definedthe the
the go-to-market
go-to-market
strategy across strategy
go-to-market strategy
the online
strategy for
for aaanew
store,
for new
new online
online
social
online fashion
mediafashion
andretailer,
fashion retailer,
retailer,achieving
achieving
achievingthe the
themark
mark
markof of
of10,000
10,000
10,000
showrooms. Led the representation of silk
silk ties
ties
theties
silk sold
sold
brand in
in
soldinin10 the
the first
first
theevents 6
6 months
first 6andmonths
months of
of operations.
15 showroomsoperations.
of operations.
 Developed
Developed
Developedthe the
themulti-channel
multi-channel
multi-channelcommunication
communication
communicationstrategy strategy
strategyacross
across
acrossthe the
theonline
online
onlinestore,
store,
store,social
social
socialmedia
media
mediaand and
and
achi Consulting, S.L. (Madrid, Spain) showrooms.
showrooms. Led
Led the
the representation
representation of
of the
the brand
brand in
in 10
10 events
events and
and 15
15 showrooms
showrooms
ociate, Strategy Department showrooms. Led the representation of the brand in 10 events and 15 showrooms
2010-2011
2010-2011
Defined the strategy and a 3-Year
2010-2011 Hitachi
Hitachi
action
Hitachi Consulting,
Consulting,
plan to launch
Consulting, S.L.
S.L.
S.L. (Madrid,
(Madrid,
(Madrid,Spain)
REPSOL’s Spain)
Volunteering
Spain) Agenda, that
Associate,
Associate,
included assessing REPSOL’s capabilities Strategy
Strategy
and a detailed
Associate, Strategy Department
Department
Department roadmap of resources and events.
Developed the marketing plan of  Defined
 a B2B
Defined
Defined the
the
energythestrategy
strategy
strategyand
efficiency and aaa3-Year
service
and 3-Year for action
3-Year action
actionplan
THYSSENKRUP,plan
planto to
tolaunch
launch
launch theREPSOL’s
REPSOL’s
REPSOL’sVolunteering
Volunteering
VolunteeringAgenda,Agenda,
Agenda,that that
that
German leading company in industrial included
included assessing
assessing
equipment,
included assessing REPSOL’s
REPSOL’s
includingREPSOL’s capabilities
capabilities
the multi-channel
capabilities and and
and aa detailed
strategy,detailed roadmap
roadmap
new value
a detailed of
of resources
resources and
roadmap of resources and events.and events.
events.
proposition, go-to-market strategy 

Developed
Developed
and a service
Developed the
the marketing
marketing
portfolio
the marketing plan
plan
planof
redefinition. of
ofaaaB2B
B2B
B2Benergy
energy
energyefficiency
efficiency
efficiencyservice service
servicefor for
forTHYSSENKRUP,
THYSSENKRUP,
THYSSENKRUP,the the
the
operatour - Fashion accessories cooperative German
German leading
leading
German leading of women company
company
companyartisansin
in industrial
industrial equipment,
equipment,
- (Cuzco,equipment,
in industrial Peru) including
including
including the multi-channel strategy, newvalue
the
the multi-channel
multi-channel strategy,
strategy, new
new value
value
ategy consultant proposition,
proposition, go-to-market
go-to-market strategy
strategy and
and aa service
service
proposition, go-to-market strategy and a service portfolio redefinition. portfolio
portfolio redefinition.
redefinition.
Established a2010
2010
new business plan,
2010 Cooperatour
Cooperatour
redefined the
Cooperatour ---Fashion
Fashion
Fashionaccessories
operations accessories
model, designed
accessories cooperative
cooperative
cooperative of
of
ofwomen
new products women
women andartisans
artisans
artisans---(Cuzco,
(Cuzco,
(Cuzco,Peru)
Peru)
Peru)
(4
(4 months)
months)
updated the distribution Strategy
Strategy
(4 months)channelStrategy
increasing consultant
consultant
sales by 100% in the first 6 months.
consultant


Established
Established
Establishedaaanew new
newbusiness
business
businessplan, plan,
plan,redefined
redefined
redefinedthe the
theoperations
operations
operationsmodel, model,
model,designed
designed
designednew new
newproducts
products
productsand and
and
updated
updated the
the distribution
distribution channel
channel increasing
increasing sales
sales
updated the distribution channel increasing sales by 100% in the first 6 months. by
by 100%
100% in
in the
the first
first 6
6 months.
months.
SEC BusinessEDUCATION
School, Paris, France
EDUCATION
EDUCATION
A in International Luxury Brand Management
2015
2015
2015–2016
–2016
–2016 ESSEC
ESSEC
ESSECBusinessBusiness
BusinessSchool, School,
School,Paris, Paris,
Paris,FranceFrance
France
CP-Europe, Paris, France MBA
MBA
MBA in International Luxury BrandManagement
in
in International
International Luxury
Luxury Brand
Brand Management
Management
ster in Marketing and Finance
2009-2010
2009-2010
2009-2010 ESCP-Europe,
ESCP-Europe,
ESCP-Europe,Paris, Paris,
Paris,FranceFrance
France
mplutense University, Madrid,Master Spainin
Master
Master in Marketing andFinance
in Marketing
Marketing and
and Finance
Finance
uble Degree in Law, Economics & Business Administration
2004-2009
2004-2009
2004-2009 Complutense
Complutense
Complutense University,Madrid,
University,
University, Madrid,
Madrid,Spain Spain
Spain
D TECHNOLOGY Double
Double
Double Degree in Law, Economics &Business
Degree
Degree in
in Law,
Law, Economics
Economics &
& Business
BusinessAdministration
Administration
Administration
nish: native, English/French: fluent
LANGUAGES
LANGUAGES
vanced proficiency in MicrosoftAND
LANGUAGES AND
ANDTECHNOLOGY
Word, TECHNOLOGY
TECHNOLOGY
Excel and PowerPoint.
Languages
Languages
Languages Spanish:
Spanish:
Spanish:native,
native,
native, English/French:
English/French:
English/French:fluent fluent
fluent
Computer
Computer
Computer Advanced
Advanced
Advanced proficiency in MicrosoftWord,
proficiency
proficiency in
in Microsoft
Microsoft Word,
Word,Excel Excel
Exceland and
andPowerPoint.
PowerPoint.
PowerPoint.
skills
skills
skills
ko (2015), a fashion leather bag distributor which has created some unique handbag models to bring
INTERESTS
INTERESTS
INTERESTS
ather to the Spanish market. Photography, yoga, travelling, running, mountain bike.
Co-founded
Co-founded
Co-foundedMiMaroko
MiMaroko
MiMaroko(2015),
(2015),
(2015),aaafashion
fashion
fashionleather
leather
leatherbag
bag
bagdistributor
distributor
distributorwhich
which
whichhashas
hascreated
created
createdsome
some
someunique
unique
uniquehandbag
handbag
handbagmodels
models
modelsto
to
tobring
bring
bring
the
the best
best Moroccan
Moroccan leather
leather to
to the
the Spanish
Spanish market.
market. Photography,
Photography, yoga,
yoga, travelling,
travelling, running,
running, mountain
mountain
the best Moroccan leather to the Spanish market. Photography, yoga, travelling, running, mountain bike. bike.
bike.

20
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Taihee KIM
Taihee
Taihee KIM
KIM

taiheekim15@gmail.com
taiheekim15@gmail.com
taiheekim15@gmail.com
Nationality: Korean (South)
Nationality:
Nationality: Korean
Korean (South)
(South)
TIVE
n retail operations in fashion
CAREER & accessories or fragrances & cosmetics
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE To
To pursue
pursue aa position
position in
in retail
retail operations
operations in in fashion
fashion & & accessories
accessories or or fragrances
fragrances & & cosmetics
cosmetics
ug, Paris PROFESSIONAL EXPERIENCE
PROFESSIONAL
EC Field Project/consulting missionEXPERIENCE
2016 Krug,
Defining a CRM 2016 strategy Krug, Paris
Paris
(2
(2 months)
months) ESSEC
ESSEC Field
Field Project/consulting
Project/consulting mission mission
ntemps Haussmann, Paris  Defining a CRM strategy
tique Internship as Sales Assistant  Defining a CRM strategy
Feb
Feb 2016
2016 elements Printemps Haussmann, Paris
Learnt the fundamental Printemps
of runningHaussmann,
a store and provided Paris assistance to international clients
(1week)
(1week) Boutique
Boutique Internship
Internship as
as Sales
Sales Assistant
Assistant
cquarie Finance Korea, Seoul, Korea Learnt the fundamental elements of
 Learnt
acquarie Group’s Corporate and Asset Finance Division)the fundamental elements of running
running aa store
store and
and provided
provided assistance
assistance to
to international
international clients
clients
2009
2009 – 2014
– 2014 Macquarie Finance Korea, Seoul, Korea
dit Analyst, Risk Management Macquarie Finance Korea, Seoul, Korea
(Macquarie Group’s Corporate and Asset Finance Division)
Supported clients’ asset finance (Macquarie
requirementsGroup’s Corporate and Asset Finance Division)
2011
2011 – 2014 Credit Analyst,
Credit Analyst, Risk
Risk Management
Management
Responsible for end–to2014
end transaction process from supporting origination team to obtain
 Supported
Supported clients’ asset
clients’ asset finance
finance requirements
requirements
transaction approval 
 Responsible
Responsible for end
forkey to
endrisks end
to end transaction process
process from supporting origination team to obtain
Carried out credit risk analysis including
 analysing andtransaction
potential mitigants from
and supporting
review of origination team to obtain
transaction approval
transaction approval
transaction documentation
 Carried
Carried out
out credit
credit risk
risk analysis
analysis including
including analysing
analysing key key risks
risks and
and potential
potential mitigants
mitigants andand review
review of of
ent Manager, Client Management transaction

documentation
transaction documentation
Provided organisational support to Account and Sales team working on IT-related operating
2009
2009 –– 2011
2011 Client
Client Manager,
Manager, ClientClient Management
Management
leases
 Provided
Provided organisational
organisational support to Account
Account and Sales
Salesinteam working on IT-related operating
Worked on closing new deals ensuring  all documentation andsupport
systemtorequirements andwere team
orderworking on IT-related operating
leases
leases
E NorthEast, Seoul, Korea Worked on closing new

gional Development Agency for the North
 Worked East onof closing
England) new deals
deals ensuring
ensuring all all documentation
documentation and and system
system requirements
requirements werewere in
in order
order
2008 – 2009 ONE NorthEast, Seoul, Korea
nsultant, Inward2008 – 2009 TeamONE NorthEast, Seoul, Korea
Investment
(Regional
(Regional Development
Development Agency for for the North
North East of
of England)
Marketed and promoted North East England as a foreignAgency investment the
destination East
among England)
Korean
Consultant,
Consultant, Inward Investment Team
firms in the life sciences, renewable energy, Inward Investment Team
IT and petrochemicals industries
 Marketed
Marketed and and promoted
promoted North North East
East England
England as as aa foreign
foreign investment
investment destination
destination among
among Korean
Korean
ndard Chartered Bank, Seoul, Korea firms in the life sciences, renewable energy, IT and petrochemicals industries
firms in the life sciences, renewable energy, IT and petrochemicals industries
istant Relationship
2004 Manager, Commodity Corporates
2004 ––and
Handled key energy
2007
2007 Standard Chartered
metals Standard
sector clientsChartered
and reported
Bank,
Bank, Seoul, Korea
to Seoul, Korea Manager
the Relationship
2005
2005 –
– 2007
2007 Assistant
Assistant Relationship
Relationship Manager,
Manager, Commodity
Commodity Corporates
Corporates
Facilitated procurement of loans, deposits, forex and trade finance
 Handled
Handled key
key energy
energy and
and metals
metals sector
sector clients
clients and
and reported
reported to to the
the Relationship
Relationship Manager
Manager
Serviced interface between client and bank’s allied departments

 Facilitated
Facilitated procurement
procurement of loans,
of loans, deposits, forex and trade finance
Prepared daily and weekly sales status reports covering deposits, loansdeposits,
and forex forex and trade finance
trading
 Serviced interface between
between client
client and
and bank’s
bank’s allied
allied departments
ail Branch Clerk, Dosan-ro Branch  (AServiced interface
retail branch in Seoul) departments
 Prepared daily
Preparedbranch’s and
daily and weekly
weekly sales
sales status reports covering
status reports covering deposits,
deposits, loans
loans and
and forex
forex trading
trading
Worked in personal loans section,  managed cash holding
2004 – 2005
2004 – 2005 Retail Branch Clerk, Dosan-ro Branch (A retail
Retail Branch Clerk, Dosan-ro Branch (A retail branch in Seoul) branch in Seoul)


Worked
Worked in in personal
personal loansloans section,
section, managed
managed branch’s
branch’s cashcash holding
holding
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 -- 2016 ESSEC
2015
e studies include: ESSEC Business
2016 and Sulwhasoo
Lancôme Business School,
School, Paris,
Paris, France
France
MBA
MBA in
in International
International Luxury
Luxury Brand
Brand Management
Management
rea University, Seoul, Korea Case studies include: Lancôme and Sulwhasoo
Case
helor of Arts in English Literature studies include: Lancôme and Sulwhasoo
1999
1999 -- 2004 Korea
2004 Korea University,
University, Seoul,
Seoul, Korea
Korea
Bachelor
Bachelor of Arts in English Literature
of Arts in English Literature
D TECHNOLOGY
ean: native, English: fluent, French: intermediate
LANGUAGES
LANGUAGES AND
AND TECHNOLOGY
ficient in Microsoft Office tools and OSTECHNOLOGY
Languages Korean:
Korean: native,
native, English:
English: fluent,
fluent, French:
French: intermediate
intermediate
Languages
Computer skills Proficient in Microsoft Office tools and OS
Computer skills Proficient in Microsoft Office tools and OS
art, fashion, gastronomy,
INTERESTS understanding and socializing with people from different cultures
INTERESTS
Travel,
Travel, photography,
photography, art,
art, fashion,
fashion, gastronomy,
gastronomy, understanding
understanding and
and socializing
socializing with
with people
people from
from different
different cultures
cultures

21
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Takayuki KOJIMA
Takayuki
Takayuki KOJIMA
KOJIMA
Takayuki KOJIMA

takayukikojima@outlook.com
takayukikojima@outlook.com
takayukikojima@outlook.com
Nationality: Japanese / British
takayukikojima@outlook.com
CTIVE Nationality:
Nationality: Japanese
Japanese // British
British
ess development/brand
CAREER management
CAREER OBJECTIVE or
OBJECTIVE marketing/communication in jewellery & watches
Nationality: Japanese / British
L EXPERIENCE
AAposition
position in
CAREER in business
business development/brand
OBJECTIVE development/brand management
management or
or marketing/communication
marketing/communication in
in jewellery
jewellery &
& watches
watches
rtier International, Paris,
APROFESSIONAL
PROFESSIONAL
position in France EXPERIENCE
EXPERIENCE management or marketing/communication in jewellery & watches
business development/brand
SEC Field Project / Consulting Mission
PROFESSIONAL
2016
2016 EXPERIENCE
Cartier
Cartier International,
International, Paris, Paris, France
France
Recommending a plan to create exceptional experience and defining the accurate digital strategies
(2
(2 months)
months) ESSEC
ESSEC Field
Field Project
Project // Consulting
Consulting Mission
Mission
for Cartier’s 2016
VIPs Cartier International, Paris, France
(2Limited,
months) Cartier, ESSEC
 Recommending
Recommending
FieldJapan aa plan
plan
Project / Consulting Mission to
to create
create exceptional
exceptional experience
experience and and defining
defining thethe accurate
accurate digital
digital strategies
strategies
chemont Japan Tokyo,
for
for Cartier’s
Cartier’s VIPs
VIPs
oject Assistant, Client Relations (Retail),Recommending
High Jewellery a plan &to createBusiness
Initiate exceptional experienceteam
Development and defining the accurate digital strategies
2015
2015 Richemont
Richemont
for Japan
Cartier’sJapan VIPs Limited,
Limited, Cartier, Cartier, Tokyo, Tokyo, Japan Japan
Assisted in arranging for VICs to attend the 6-day ‘Cartier Royal’ event in Kyoto
(4
(4 months)
2015 months) Project
Project Assistant,
Richemont Assistant,
Japan Client
Client Relations
Limited, Relations
Cartier, (Retail),
(Retail),
Tokyo, High
High Jewellery
Jewellery & &Initiate
Initiate Business
Business Development
Development team team
Scheduled VIC arrivals, welcome and sales negotiation windows; dealt withJapanVIC invitations,
Assisted
Assisted
Projectproposed in
in arranging
arranging
Assistant,byClient for
for
Relations VICs
VICs to
to attend
attend
(Retail), High the
the 6-day
6-day ‘Cartier
‘Cartier Royal’
Royal’ event
event in
in Kyoto
Kyoto
logistics and (4 months) theJewellery & Initiate
list Business Development team

entertainment requests boutique staff; maintained master guest
 Scheduled
Scheduled
Assisted VIC
VIC arrivals,
in arranging arrivals, welcome
welcome
for VICs and
and sales
to attend sales negotiation
negotiation
the 6-day ‘Cartier windows;
windows; dealtdealt with
with VIC
VIC invitations,
invitations,
Collated data and analysed event  ROI per client, coordinated post-event activities with CRM Royal’ event in Kyoto
logistics
logistics and
and entertainment
entertainment requests
requests proposed
proposed by
by boutique
boutique
Scheduled VIC arrivals, welcome and sales negotiation windows; dealt with VIC invitations, staff;
staff; maintained
maintained the
the master
master guest
guest list
list
loitte LLP, London, UK 
 Collated
Collated data
data and
and analysed
analysed event
event ROI
ROI per
per client,
client, coordinated
coordinated post-event
post-event activities
activities with
with CRM
CRM
nior Manager, Tax – Global Employer logistics
Services and(Global
entertainment Mobility) requests proposed by boutique staff; maintained the master guest list
2011
2011 –– 2014
2014  Deloitte
Deloitte
Collated LLP,
LLP, data London,
London,
and analysed UK
UK event ROI per client, coordinated post-event activities with CRM
Coordinated and managed international project teams to deliver a joint advisory and execution
2011within
– 2014budget Senior
Senior Manager,
Deloitte Manager,
LLP, London, Tax
Tax ––UK Global
Global Employer
Employer Services Services (Global
(Global Mobility)
Mobility)
service to clients and deadlines
Coordinated
Coordinated and
and managed
managed international
international project
project teams
teams to
to deliver
deliver aa joint
joint advisory
advisoryand and execution
execution
Managed over 500 annual taxSenior returns,Manager, Taxthe – Global Employer Services (Global
teamsMobility)

overseeing decentralised service delivery in
service
service to
to
Coordinatedofand clients
clients within
within budget
budget and
and deadlines
deadlines
London and India, and managed  expectations all managed
stakeholders international project teams to deliver a joint advisory and execution
Managed
Managed over
over 500 500 annual
annual tax
tax returns,
returns, overseeing
overseeing the the decentralised
decentralised service
service delivery
deliveryteamsteams in in
Successfully led an internal projectservice

to clients
of rationalising within
the annual budget and deadlines
compliance project to streamline
London
London and
and India,
India, and
and managed
managed expectations
expectations of
of all
all
Managed over 500 annual tax returns, overseeing the decentralised service delivery teams in stakeholders
stakeholders
processes and increase margin
Successfully
Successfully led
led an an internal
internal project
project of
of rationalising
rationalising the
the annual
annual compliance
compliance project
project to to streamline
streamline
Drafted technical advice, opinion, London and India, and managed expectations
the team’sof all stakeholders

and other work products, reviewed work and ensured
processes
processes and
and increase
increase margin
margin
its compliance with the firm’s riskSuccessfully
and quality policiesled an internal project of rationalising the annual compliance project to streamline
Drafted
Drafted technical
technical advice,
advice, opinion,
opinion, and and other
other work
work products,
products, reviewed
reviewed the the team’s
team’s work
work and and ensured
ensured
Responsible for client relationship,processes

financialand increase
management margin
and profitability on about 10 key client
its
its
Draftedcompliance
compliance
technical with
with the
the firm’s
firm’s risk
risk and
and quality
quality policies
policies
accounts with a team of 3-5 junior  members each advice, opinion, and other work products, reviewed the team’s work and ensured
Responsible
Responsible for
for client
client relationship,
relationship, financial
financial management
management and
and profitability
profitability on on about
about 10 10 key
key client
client
Acted as performance manager and counsellor forwith

its compliance junior themembers
firm’s risk ofand
the quality
team and policies
provided
accounts
accounts with
with aa team
team of
of 3-5
3-5 junior
junior members
members each
each
Responsible for client relationship, financial management and profitability on about 10 key client
trainings 
Acted
Acted as as performance
performance ofmanager
manager and
and counsellor
counsellor for
for junior
junior members
members of of the
the team
teamand and provided
provided
nst & Young LLP, London, UK - accounts

Manager,with Tax a– team Human 3-5 junior
Capital members each
trainings
trainings
Acted asadvisory
performance manager andtocounsellor for junior clients
members of the team and provided
Improved the UK tax and global  mobility service provided Japanese corporate
2009 2011 Ernst
2009 –– 2011 Ernst & & Young
Young LLP, LLP, London, London, UK UK -- Manager,
Manager, Tax Tax –– Human
Human CapitalCapital
Increased the team’s profit margintrainings by implementing a thorough and robust billing / invoicing
Improved
Improved the
the UK
UK tax
tax and
and global
global mobility
mobility advisory
advisory service
service provided
provided to to Japanese
Japanese corporate
corporate clients
clients
2009 – 2011the team Ernst & Youngabout LLP, London, staff) UK - Manager, Tax – Human Capital

process and training (Managed 10 junior
 Increased
Increased
Improved the
the
the UK team’s
team’s profit
profit
taxprofessional margin
margin
and global mobility by
by implementing
implementing aa thorough
thorough and
and robust
robust billing
billing // invoicing
invoicing
Contributed to increased competitiveness
 against other servicesadvisory
firms in thisservice provided to Japanese corporate clients
segment
process
process and
Increased and
the training
training
team’s the
the team
profit team
margin(Managed
(Managed
by about
about 10
implementing 10 junior
junior
a staff)
staff) and robust billing / invoicing
thorough
evidenced by a significance improvement

 Contributedin client
Contributed to satisfaction
to increased
increased level based onagainst
competitiveness
competitiveness surveysother
against other professional
professional services
services firms
firms in in this
this segment
segment
process and training the team (Managed about 10 junior staff)
loitte LLP, London, UK - Assistantevidenced Manager, by
evidenced Tax
by aa –significance
Global Employer
significance improvement
improvementServices in
in (Global
client
client Mobility) level
satisfaction
satisfaction level based
based on
on surveys
surveys
 Contributed to increased competitiveness against other professional services firms in this segment
Rotated through the ranks and coordinated small projects
2005 2009 Deloitte
2005 –– 2009 Deloitte
evidencedLLP,
LLP,by London,
London,
a significanceUKUK -- Assistant
Assistant
improvement Manager,
Manager, Tax
in clientTaxsatisfaction
–– Global
Global Employer
Employer
level basedServices
Services (Global
(Global Mobility)
on surveys Mobility)
Acquired critical client service skills through frequent contacts with clients including VIPs

Deloitte Rotated
Rotated through
through the
the ranks
ranks and
and coordinated
coordinated small
small projects
projects
Analysed and2005 – 2009 technical
researched andLLP, London,
commercial taxUK - Assistant
issues for clients, Manager,
draftedTax – Global
letters and memosEmployer Services (Global Mobility)

 Acquired
Acquired
Rotated critical
critical
through the client
client
ranks service
service skills
skills through
and coordinated throughsmall frequent
frequent
projects contacts
contacts withwith clients
clients including
including VIPs VIPs

 Analysed
Analysed and
and researched
researched technical
technical and
and commercial
commercial tax
Acquired critical client service skills through frequent contacts with clients including VIPs tax issues
issues for
for clients,
clients, drafted
drafted letters
letters and
and memos
memos
SSEC BusinessEDUCATION
School, Paris, France
EDUCATION Analysed and researched technical and commercial tax issues for clients, drafted letters and memos
BA in International Luxury Brand Management
EDUCATION
2015
2015 -- 2016
2016
DA Bocconi School of Management,
ESSEC
ESSEC Business
Business School,
Milan, Italy
School, Paris, Paris, France
France
2015 - 2016 MBA
MBA in
in
ESSEC Business International
International Luxury
Luxury
School, Paris, France Brand
Brand Management
Management
BA, Track in Luxury Business Management - withdrew
2014
2014 SDA
SDA Bocconi
Bocconi School
School of
of Management,
Management, Milan,
Milan, Italy Italy
he College of Law,
(4
(4 London, UKMBA
months)
months) MBA,
MBA,
in International Luxury Brand Management
Track
Track in
in Luxury
Luxury Business
Business Management
Management -- withdrew
withdrew
raduate Diploma 2014in Law (Part-time),SDA2:1 Bocconi School of Management, Milan, Italy
Commendation
2008
2008 -
(4 months)- 2010
2010 The
The
MBA, College
College of
of
Track in Luxury Law,
Law, London,
London,
Business UK
UK
Management - withdrew
he London School of Economics and Political
Graduate
Graduate Diploma
Diploma Science inin Law
Law(LSE), London,
(Part-time),
(Part-time), 2:1
2:1UK Commendation
Commendation
Sc International2008 - 2010 2:1 Honours,
Relations, The College includedof Law, History London,of ArtUK courses
2002
2002 -- 2005
2005 The
The London
Graduate London
Diploma School
School in Law of
of Economics
Economics
(Part-time),and and
2:1Political
Political
Commendation Science
Science (LSE),(LSE), London,
London, UK UK
AND TECHNOLOGY BSc
BSc International
International Relations,
Relations, 2:1
2:1 Honours,
Honours, included
included History
History of
of Art
Art courses
courses
nglish: fluent, 2002
French: - 2005 The London
intermediate, Japanese:School fluent of Economics and Political Science (LSE), London, UK
LANGUAGES
LANGUAGES BScAND
AND TECHNOLOGY
TECHNOLOGY
International Relations, 2:1 Honours, included History of Art courses
LANGUAGES AND TECHNOLOGYintermediate,
Languages
Languages English:
English: fluent,
fluent, French:
French: intermediate, Japanese: Japanese: fluent fluent
y dance, opera, hotels,
INTERESTS visiting galleries and museums, personal
INTERESTS English: fluent, French: intermediate, Japanese: fluent fitness (gym, pilates, ballet)
Languages
INTERESTS
ballet/contemporary
ballet/contemporarydance, dance, opera,
opera, hotels,
hotels, visiting
visiting galleries
galleries and and museums,
museums, personalpersonal fitness
fitness (gym,
(gym, pilates,
pilates, ballet)
ballet)
ballet/contemporary dance, opera, hotels, visiting galleries and museums, personal fitness (gym, pilates, ballet)

22
Sara LAU MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Sara LAU
Sara LAU

sara.y.lau@gmail.com

Nationality: American/British/ sara.y.lau@gmail.com


sara.y.lau@gmail.com
Hong Kong Permanent Resident
Nationality: American/British/
Nationality: American/British/
TIVE Hong Kong Permanent Resident
Hong Kong Permanent Resident
Marketing, Business Development, or Consumer Insights in Fragrances & Cosmetics or Watches &
CAREER OBJECTIVE
CAREER OBJECTIVE
To pursue
EXPERIENCE
To pursue aa role
role in
in Marketing,
Marketing, Business
Business Development,
Development, or
or Consumer
Consumer Insights
Insights in
in Fragrances
Fragrances &
& Cosmetics
Cosmetics or
or Watches
Watches &
&
Jewellery
Jewellery
ée Lauder Companies Europe, Paris, France
PROFESSIONAL
EC Field Project/Consulting
PROFESSIONAL Mission EXPERIENCE
EXPERIENCE
Analysing the2016
risks and opportunities of
Estée Lauderthe pharmacy
Lauder Companies marketEurope, Paris,Paris, France
France
2016 Estée Companies Europe,
hora, Paris, France
(2 months)
months) ESSEC Field
Field Project/Consulting
Project/Consulting Mission Mission
(2 ESSEC
ail Management Intern, Skincare Department Analysing the the risks
risks and
and opportunities
opportunities of of the
the pharmacy
pharmacy market
market
 Analysing
Boutique internship
2016 at Paris’s flagship
Sephora, store at Champs-Elysées
Paris, France provided insight into challenges
2016 Sephora, Paris, France
of retail business including sales,
(1 week)
week) merchandising,
Retail Management stocks,
Intern, operations, and CRM
Skincare Department
Department
(1 Retail Management Intern, Skincare
&T Inc., Atlanta, USA Boutique internship
internship at at Paris’s
Paris’s flagship
flagship store
store at at Champs-Elysées
Champs-Elysées provided
provided insight
insight into
into challenges
challenges
 Boutique
rtune 12 American multinational telecommunications
of retail business corporations)
including sales, merchandising, stocks, operations, and CRM
of retail business including sales, merchandising, stocks, operations, and CRM
d Product Marketing
2008 –– Manager,
2015 Mobile
AT&T Applications
Inc., Atlanta,
Atlanta, &USACommerce
2008 2015 AT&T Inc., USA
Headed AT&T’s business development (Fortune&
(Fortune 12product
12 American
American management
multinational
multinational for mobile payments
telecommunications
telecommunications corporations)
corporations)
Led overall internal
2015 -- operations
2015 2015
2015 and
Leadexecution
Lead Product to
Product Marketinglaunch mobile
Marketing Manager,
Manager, payment
Mobile
Mobile products
Applications &
Applications & Commerce
Commerce
Oversaw Softcard (mobile payments JV) shutdown
Headed AT&T’s and
AT&T’s business Android Pay
business development launch
development & with
& productGoogle partners
product management
management for for mobile
mobile payments
payments
 Headed
d Product Marketing Manager, Mobility Led Marketing
overall internal operations and execution to launch mobile payment products
 Led overall internal operations and execution to launch mobile payment products
Directed reporting & analysis, business case, and
Oversaw budget-related
Softcard matters for
(mobile payments
payments JV)Mobile
shutdown Wallet
andproject
Android PayPay launch
launch withwith Google
Google partners
partners
 Oversaw Softcard (mobile JV) shutdown and Android
Developed and managed
2013 - 2015 forecasting
Lead models
Product to set targets
Marketing and
Manager, provide variance
Mobility analysis
Marketing
2013 - 2015 Lead Product Marketing Manager, Mobility Marketing
Analysed and prepared reporting on Directedkey performance
reportingmetrics for senior-level
& analysis,
analysis, business case, executives
case, and budget-related
budget-related matters
matters for
for Mobile
Mobile Wallet
Wallet project
project
 Directed reporting & business and
Managed an $80M overall budget and governed
Developed and mobile
and managed wallet team’s
managed forecasting budgetary
forecasting modelsmodels activities
to set
set targets
targets and
and provide
provide variance
variance analysis
analysis
 Developed to
ior Sales Operations Manager, Global Sales Operations
Analysed and prepared
prepared reporting
reporting on on key
key performance
performance metrics metrics for
for senior-level
senior-level executives
executives
 Analysed and
Developed key performance metrics and dashboards
Managed an $80M
$80M foroverall
national business
budget andsegment
governed mobilemobile wallet
wallet team’s
team’s budgetary
budgetary activities
activities
 Managed an overall budget and governed
Managed mid-range
2011 - enterprises’
2013 sales performance,
Senior Sales Operations employee
Manager, incentives,
Global and
Sales metrics scorecards
Operations
2011 - 2013 Senior Sales Operations Manager, Global Sales Operations
Provided analytical support anddelivered ops review
Developed material to metrics
key performance
performance VPs andand senior management
dashboards for national
national business
business segment
segment
 Developed key metrics and dashboards for
Supervised team of junior sales operations Managed managers
mid-range and interns
enterprises’in reporting
sales and analysisemployee incentives, and metrics scorecards
performance,
 Managed mid-range enterprises’ sales performance, employee incentives, and metrics scorecards
ior Strategic Pricing Manager, Consumer Mobility
Provided Marketing
analytical support and and delivered
delivered ops ops review
review material
material toto VPs
VPs and
and senior
senior management
management
 Provided analytical support
Managed domestic and international competitive
Supervised pricing
team of databases
junior sales tracking
operations all managers
price plansand interns in reporting and analysis
 Supervised team of junior sales operations managers and interns in reporting and analysis
Evaluated subscriber portfolios Senior
2010 –– 2011
2011 and conducted
Strategicfinancial
Pricing modelling and sensitivity
Manager, Consumer
Consumer analysis
Mobility Marketing
2010 Senior Strategic Pricing Manager, Mobility Marketing
Built pricing models and product pricing strategy
Managed domestic for data
domestic and products and
and international services
international competitive
competitive pricing
pricing databases
databases tracking
tracking allall price
price plans
plans
 Managed
Researched and developed reports onEvaluated
competitive pricing portfolios
subscriber moves andand industry
conductedtrendsfinancial modelling and sensitivity analysis
 Evaluated subscriber portfolios and conducted financial modelling and sensitivity analysis
nager, Leadership Development Program Built(flagship rotational
pricing models
models and program for high-potential
product pricing
pricing strategy for for grads)
data products
products and
and services
services
 Built pricing and product strategy data
Key Roles: Customer Care Area Manager, Network
Researched and Ops Manager,
developed Business
reports on Planning Manager
competitive pricing moves and industry trends
 Researched and developed reports on competitive pricing moves and industry trends
Supervised teams
2008 of– up to 12 people
2010 (union
Manager, and non-bargained),
Leadership Development negotiated
Program contracts,
(flagship designed
rotational program for high-potential grads)
2008 – 2010 Manager, Leadership Development Program (flagship rotational program for high-potential grads)
process improvement plans, managed vendors,
Key Roles: consumer
Customer call
Care centres,
Area and network
Manager, Network& Ops Manager, Business Planning Manager
 Key Roles: Customer Care Area Manager, Network Ops Manager, Business Planning Manager
maintenance centres, conducted budget planningteams
Supervised and business
of up
up to analytics
to 12
12 people
people (union
(union and and non-bargained),
non-bargained), negotiated
negotiated contracts,
contracts, designed
designed
 Supervised teams of
process improvement
process improvement plans, plans, managed
managed vendors,
vendors, consumer
consumer callcall centres,
centres, and
and network
network & &
maintenance centres, conducted budget planning and business analytics
SEC Business School, Paris, Francemaintenance centres, conducted budget planning and business analytics
EDUCATION
A in International Luxury Brand Management
EDUCATION
ke University,20152015 -- 2016
Durham, 2016 NC, USA ESSEC Business
ESSEC Business School,
School, Paris,
Paris, France
France
MBA
B. in English, Minor in History, Certificate in International
in Markets Luxury
and Brand
Management
MBA in International Luxury Brand Management Management
Studies
nours: Dean’s List with
2004 –– 2008Distinction
2008 (Fall 2006),
Duke University, Dean’s
University, Durham, List
Durham, NC, (Fall 2007,
NC, USAUSA Spring 2008)
2004 Duke
D TECHNOLOGY A.B. in
A.B. in English,
English, MinorMinor in in History,
History, Certificate
Certificate in in Markets
Markets and and Management
Management Studies
Studies
Honours:
lish/Chinese Cantonese: fluent, Honours: Dean’s List
Chinese Mandarin:
Dean’s List with Distinction
Distinction
intermediary,
with French:(Fallbasic
(Fall 2006), Dean’s
2006), Dean’s List
List (Fall
(Fall 2007,
2007, Spring
Spring 2008)
2008)
Access/Excel/PowerPoint/Word,
LANGUAGES AND Keynote,
AND TECHNOLOGY Windows
TECHNOLOGY & MAC OS
LANGUAGES
Languages
Languages English/Chinese Cantonese:
English/Chinese Cantonese: fluent,
fluent, Chinese
Chinese Mandarin:
Mandarin: intermediary,
intermediary, French:
French: basic
basic
Computer skills
Computer skills MS MS Access/Excel/PowerPoint/Word,
Access/Excel/PowerPoint/Word,
inance, cosmetics & skincare, photography, bikram yoga, piano Keynote,
Keynote, Windows
Windows &
& MAC
MAC OS
OS
INTERESTS
INTERESTS
Travelling, personal
Travelling, personal finance,
finance, cosmetics
cosmetics &
& skincare,
skincare, photography,
photography, bikram
bikram yoga,
yoga, piano
piano

23
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Larina LEUNG
Larina LEUNG
Larina LEUNG

Larina.leung@gmail.com
Larina.leung@gmail.com
Nationality: H K / Canadian Larina.leung@gmail.com
Nationality: H K / Canadian
TIVE
CAREER OBJECTIVE Nationality: H K / Canadian
ong or London, in wholesale, business development or travel retail, preferably in wines and spirits.
ACAREER
position in Hong Kong or London, in wholesale, business development or travel retail, preferably in wines and spirits.
OBJECTIVE
EXPERIENCE A position in Hong Kong or London, in wholesale, business development or travel retail, preferably in wines and spirits.
FS, Hong Kong PROFESSIONAL
- ESSEC Field ProjectEXPERIENCE
/consulting mission
Proposing a2016 to enhance theDFS,
PROFESSIONAL
plan Hongexperience
EXPERIENCE
customer Kong - ESSEC in orderField to Project /consulting
drive business mission in
in T Galleria
Saipan (2 months)
2016  Proposing a plan to enhance the
DFS, Hong Kong - ESSEC Field Project /consulting mission customer experience in order to drive business in T Galleria in
(2 months) Saipan
Proposing a plan
uis Vuitton, Paris, France, Retail Internship, Champs-Élysées Boutique
 to enhance the customer experience in order to drive business in T Galleria in
Louis merchandising
2016client advisor, visual
Rotated across Vuitton, Paris,and
Saipan France, Retail for
stock teams Internship,
departments, Champs-Élysées
including Boutique
(12016
leather goods, week)  Louis
accessories, men’s Rotated
and Vuitton,
women’s across clientFrance,
Paris,
ready-to-wear, advisor,watches
visualInternship,
Retail merchandising
and jewellery and stock teams
Champs-Élysées for departments, including
Boutique
(1 week)
tall Trading (HK) Co., Ltd, Hong leather
 Kong Rotated goods,
across accessories,
client advisor, men’s and women’s
visual merchandising ready-to-wear,
and stock watches
teams forand jewellery including
departments,
2014 – 2015 Rotall
ne of the main wholesalers and distributors Trading
leather forgoods,(HK) Co.,
wines,accessories, Ltd, Hong
spirits and tobaccomen’s andKong women’s
in Hong Kong) ready-to-wear, watches and jewellery
2014 – 2015
erations and Business (One
DevelopmentRotallof the
Manager main wholesalers
Trading (HK) Co., Ltd, and distributors
Hong Kongfor wines, spirits and tobacco in Hong Kong)
Operations
Introduced a new online distribution of theand
(Onechannel, main Business
yieldedwholesalers
40%Development Manager
and distributors
revenue increase infor
onewines,
monthspirits and tobacco in Hong Kong)
Introduced
 Operations
Launched new marketing strategies to help sales a new
and Business online distribution
Development
team to reactivate channel,
54%Manager
lapsed B2B yielded 40% revenue increase in one month
customers
  Launched
Introduced new a marketing
new online strategies
distribution to help
channel,sales team
yielded to40%
reactivate
revenue 54% lapsedinB2B
increase one customers
month
Identified and promoted the USP (Unique Selling Proposition) of two newly-launched brands
  Identified
Worked closely with sales teams attendedand
andLaunched new promoted
marketing
exhibitions, thestrategies
USPconferences
industry (Unique
to helpSelling
sales Proposition) in of two54%
team to reactivate
and meetings newly-launched brands
lapsed B2B customers
  WorkedIdentified closely
and with
promoted sales the
teams USP and attended
(Unique exhibitions, industry conferences and meetings
brandsin
mainland China, London and Cannes to identify new business opportunities andSelling
marketing Proposition)
plans of two newly-launched
Shifted product focus to manage risk mainland
Worked
of possible China,
closely London
with sales
continuous andteams
drop Cannes andtoattended
in prices identify
for new business
exhibitions,
fine wines opportunities
industry and marketing
conferences plansin
and meetings
Shifted
Managed sales team to develop commercial
 mainland productChina,
client focus to manage risk of possible continuous drop in
London and Cannes to identify new business opportunities and marketing plans
relationship prices for fine wines
  Managed
Shifted sales team
product focus to develop
to manage commercial client continuous
risk of possible relationshipdrop in prices for fine wines
Morgan, Hong Kong
sociate, Equity2013 – 2014 and Prime
Derivatives JP Morgan,
Managed
Brokerage HongsalesKong team to develop commercial client relationship
2013client
Ensured Pnl and – 2014 Associate,
positions JP
wereMorgan, Equity
reflected Hong Derivatives
Kongin risk
correctly andsystems
Prime Brokerage
Produced reports for clients and Ensured
 Associate,
internal teamsPnlfor
Equity and client positions
Derivatives
forecasts andand were reflected
Prime
regulatory Brokerage
purposes correctly in risk systems
  Produced reports for clients and internal teams for forecastsinand riskregulatory
systems purposes
Rolled out a CRM system to exceed Ensured Pnl and client
client expectations withpositions
regard towere reflected
service correctly
level agreement
  RolledProduced out a CRM
reports system to exceed client expectations
for clients and internal teams for forecasts and regulatory with regard to servicepurposes
level agreement
Exceeded client expectations by acting as a global one-stop-solution
  Exceeded
Rolledtoout client expectations
a CRMrisk system by acting
to exceed as a global
clientreviewed one-stop-solution
expectations with regard to service level agreement
Implemented new controls and procedures mitigate and were regularly
  Implemented
Exceeded client new controls
expectations and procedures
by asto
acting business mitigate
a global risk and were regularly reviewed
one-stop-solution
Collaborated with sales, business management and legal to help coordinate growth
  Collaborated with sales, business management and legal to help
and coordinate business growth
Achieved an increase of 0.8 full-time employee efficiency by managing the below projects:risk
Implemented new controls and procedures to mitigate were regularly reviewed
  Achieved
- Shortened unitary upsize activation periodanfrom
Collaborated increase
with of 0.8
sales,
2 weeks full-time
business
to employee efficiency
3 days management and legal to byhelp
managing the below
coordinate projects:
business growth
- Automated end of day reports - Achieved
 which Shortened
also led an to unitary
increase
improved upsize
of 0.8 activation
stockfull-time
inventory period
employee from
analysis 2 weeksby
efficiency to managing
3 days the below projects:
- Standardized method of communicating - - Automated
Shortened
new clients’end of information
unitary day reports
upsize which also
activation period ledfrom
to improved
2 weeks stock inventory analysis
to 3 days
BS, London, United Kingdom - Standardized method of communicating new clients’
- Automated end of day reports which also led to improved stock inventory analysis information
2010
alyst (Graduate – 2012 Programme),
Training UBS, -London,
Equity United Kingdom
Standardized
Derivatives method of communicating new clients’ information
Verified new2010
instrument Analyst
– 2012setups and
UBS, risk(Graduate
London,
bookingUnited Training
of trades Programme),
Kingdom
to ensure correct Equity Derivatives
reflection of PnL
Verified
 Analyst
Managed the successful integration and migration new
(Graduateof instrument
Training setups
lifecycleProgramme), and risk
processes onEquity booking of trades to ensure correct reflection of PnL
Derivatives
Alternative
Investment Strategies (AIS) to the Managed
Verified
 Exotics the
newsuccessful
Lifecycle team integration
instrument setups andand riskmigration
booking of of lifecycle
trades to processes on Alternative
ensure correct reflection of PnL
 Investment
Collaborated with external consultants Managed
to provide Strategies
the successful
detailed (AIS)
knowledgeto the Exotics
integration onand Lifecycle
migration
products, payoff team
of lifecycle processes on Alternative
profiles, systems and processes for Collaborated
Investment Strategies
improvement with external
opportunities (AIS) consultants
andto new to provide
the Exotics
products Lifecycledetailed
launching teamknowledge on products, payoff
Successfully standardized booking  profiles,
Collaborated
models systems
for with
Exotics, andexternal
processes
AIS, ETFs for improvement
consultants
and deltato oneprovide opportunities and new on
detailed knowledge products launching
products, payoff
Produced training manuals to train new
 Successfully
profiles,
joinerssystems standardized
in EMEA, and APAC, booking
processes USfor models
and for
improvement Exotics,
offshore vendors AIS, ETFs and delta one
opportunities and new products launching
 Produced
Identified ‘Double Counting of Risk Successfully
Weighted training manuals
standardized
Assets’, presented tobooking
train
to thenew joiners
models
Management forinExotics,
EMEA,
Committee APAC,
AIS, ETFs USand anddelta
offshore
one vendors
  Identified
Produced ‘Double
training Counting of Risk Weighted Assets’, presented
manuals to train new joiners in EMEA, APAC, US and offshore vendors to the Management Committee
of UBS IB aiming to reduce over 1 million EUR fixed capital
 of UBS IB aiming to reduce over 1 million EUR fixed capital
Identified ‘Double Counting of Risk Weighted Assets’, presented to the Management Committee
SEC Business EDUCATION
School, Paris, France of UBS IB aiming to reduce over 1 million EUR fixed capital
2015 –Luxury
2016 Brand
EDUCATION
BA in International ESSEC
ManagementBusiness School, Paris, France
2015 – 2016
iversity of Warwick, MBAUnitedInternational
Coventry, ESSEC in Business School,
Kingdom Luxury Brand
Paris, Management
France
2007 – 2010 University of Warwick,
c (Hons) Mathematics, Operational Research, Statistics and EconomicsManagement
MBA in International Coventry,
Luxury Brand United Kingdom
D TECHNOLOGY 2007 – 2010 Bsc (Hons)
University Mathematics,
of Warwick, Operational
Coventry, Research,
United Statistics and Economics
Kingdom
LANGUAGES AND Bsc TECHNOLOGY
(Hons) Mathematics,
glish / Cantonese / Mandarin : trilingual, French: intermediate Operational Research, Statistics and Economics
Languages
athematica, TeX, LANGUAGES
SPLUS, Daceasy,English
AND / Cantonese
TECHNOLOGY
Bloomberg, Lotus, / Mandarin
OMGEO,: Oasys, trilingual, French: intermediate
Six Sigma
Computer
Languages skills Mathematica,
English / Cantonese TeX, SPLUS, / Mandarin Daceasy, Bloomberg,
: trilingual, French: Lotus, OMGEO, Oasys, Six Sigma
intermediate
INTERESTS
Computer skills Mathematica, TeX, SPLUS, Daceasy, Bloomberg, Lotus, OMGEO, Oasys, Six Sigma
evel 2), travelling, jazz dance, chinese zither, tennis
INTERESTS
Wine tasting (WSET level 2), travelling, jazz dance, chinese zither, tennis
Wine tasting (WSET level 2), travelling, jazz dance, chinese zither, tennis
24
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Dilin Isabelle LI
Dilin Isabelle LI
Dilin Isabelle LI

Dilin.LI@essec.edu
Dilin.LI@essec.edu
Nationality: Chinese Dilin.LI@essec.edu
Nationality: Chinese
TIVE Nationality: Chinese
etail in fashion and accessories
CAREER OBJECTIVE
CAREER OBJECTIVE
An MIT position in retail in fashion and accessories
EXPERIENCE
An MIT position in retail in fashion and accessories
RTIER, Paris,PROFESSIONAL
France EXPERIENCE
PROFESSIONAL
SEC Field Project/consulting missionEXPERIENCE
2016 CARTIER, Paris, France
Recommending 2016a plan to createCARTIER,
exceptional experiences & define the accurate digital strategies
(2 months) ESSEC FieldParis, France
Project/consulting mission
for Cartier’s VIPs
(2 months) ESSEC Field Project/consulting mission
 Recommending a plan to create exceptional experiences & define the accurate digital strategies
UIS VUITTON, Paris, France  Recommending
for Cartier’s VIPs a plan to create exceptional experiences & define the accurate digital strategies
utique Internship for Cartier’s VIPs
2016 LOUIS VUITTON, Paris, France
Learnt and experienced
2016 the complexities of running a luxury boutique
LOUIS VUITTON,
(1 week) Boutique Internship Paris, France
RBUS HELICOPTERS(1 week) CHINABoutique LTD, Internship
Shenzhen
Learnt city, China
and experienced the complexities of running a luxury boutique
y Account Management Support and  Learnt and
Service experienced
Manager, Customerthe complexities of running a luxury boutique
Service Department
2011 – 2015 AIRBUS HELICOPTERS CHINA LTD, Shenzhen city, China
Oversaw after2011
sale –business
2015 of company’s
AIRBUS biggest customer CHINA
HELICOPTERS in Asia, whoLTD, generates
Shenzhen up city,
to 40% of
China
Key Account Management Support and Service Manager, Customer Service Department
company’s revenue 
 Key

Account Management Support and Service Manager,
Oversaw after sale business of company’s biggest customer in Asia, Customer Service
whoDepartment
generates up to 40% of
Secured sale of 1 helicopter valued at 25 million
Oversaw afterEuro
sale by organizing
business of technical biggest
company’s workshops and in Asia, who generates up to 40% of
customer

company’s revenue 

technical assistance
 
company’s
Secured salerevenue 

of 1 helicopter valued at 25 million Euro by organizing technical workshops and
Saved the company around 150,000.00 Euro sale
Secured penalty
of 1 for late helicopter
helicopter valued delivery by finding
at 25 million Euro by anorganizing technical workshops and

technical assistance

innovative solution to the problem
 
technical assistance

Saved the company around 150,000.00 Euro penalty for late helicopter delivery by finding an
Boosted helicopter sales by around 10%
Saved inthe
greater Chinaaround
company by co-organizing
150,000.00 the Euro“flying over
penalty forthe
late helicopter delivery by finding an

innovative solution to the problem

sea” symposium featuring the launch 
of helicopter
innovative EC225,
solution sales
Boosted helicopter targeting
to theby problem
the oil and gas market 

around 10% in greater China by co-organizing the “flying over the
CATHLON, Guangzhou city, China  Boosted helicopter sales by
sea” symposium featuring the launch around 10% in greater China
of helicopter EC225,bytargeting
co-organizing
the oil the
and“flying over 
the
gas market
gistics Supervisor, Logistic Department sea” symposium featuring the launch of helicopter EC225, targeting the oil and gas market 

2010 – 2011 DECATHLON, Guangzhou city, China
Achieved 95% shipments
2010 – 2011 on time delivery rate and
DECATHLON, high level city,
Guangzhou customer
China satisfaction by
Logistics Supervisor, Logistic Department
constructing efficient and profitable logistic
Logistics

operation
Supervisor, procedures
Logistic 

Department
Achieved 95% shipments on time delivery rate and high level customer satisfaction by
Increased operational margin from 7% to 8% through
Achieved 95% negotiating
shipments lower
on time servicerate
delivery costand
with service
high level customer satisfaction by

constructing efficient and profitable logistic operation procedures 

provider constructing efficient and profitable logistic operation procedures 

 Increased operational margin from 7% to 8% through negotiating lower service cost with service
AERSK LOGISTICS, Shenzhen city, Increased
China operational margin from 7% to 8% through negotiating lower service cost with service
provider
siness Development, Airfreight Department provider
2006 – 2010 MAERSK LOGISTICS, Shenzhen city, China
Designed and2006
promoted
– 2010 logisticMAERSK
solutions and routines, expanded
LOGISTICS, Shenzhen company services scope and
city, China
Business Development, Airfreight Department
increased loyalty customer number Business Development, Airfreight Department
 Designed and promoted logistic solutions and routines, expanded company services scope and
Delivered on job training to company sales team. Mentored
Designed over 30 people,
solutionsandand100% wereexpanded company services scope and
 increased and promoted
loyalty customer logistic
number routines,
qualified within six months 
  increased loyalty customer number
Delivered on job training to company sales team. Mentored over 30 people, and 100% were
Introduced new customers to the company Deliveredthrough
on jobwinning
training theto global bidding project
qualified within six months 
company sales team. Mentored over 30 people, and 100% were

qualified within six months 

Introduced new customers to the company through winning the global bidding project
 Introduced new customers to the company through winning the global bidding project
SEC Business EDUCATION
School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
angdong University- of
2015 2016
Foreign ESSEC in Business
Studies,
MBA Guangzhou
InternationalSchool,
city,Paris,
Luxury China
BrandFrance
Management
chelor in International Finance MBA in International Luxury Brand Management
2002 - 2006 Guangdong University of Foreign Studies, Guangzhou city, China
ND TECHNOLOGY 2002 - 2006 Guangdong University of
Bachelor in International Foreign Studies, Guangzhou city, China
Finance
Bachelor in International
glish / Mandarin / Cantonese: trilingual, French: basic Finance
LANGUAGES AND TECHNOLOGY
LANGUAGES
Languages AND TECHNOLOGY
English / Mandarin / Cantonese: trilingual, French: basic
Languages English / Mandarin / Cantonese: trilingual, French: basic
ion, partner of INTERESTS
a fashion boutique in Shenzhen city, award winning badminton player in
colleges unionINTERESTS
during 2002-2006, received best voice acting award in college English Drama
Passionate about fashion, partner of a fashion boutique in Shenzhen city, award winning badminton player in
Passionate
Guangdongabout fashion,
province partner
colleges of aduring
union fashion boutique in
2002-2006, Shenzhen
received bestcity, award
voice winning
acting award badminton player inDrama
in college English
Guangdong province
competition in 2003 colleges union during 2002-2006, received best voice acting award in college English Drama
competition in 2003

25
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Nicky LIN
Nicky LIN
Nicky LIN

nickylinlin@gmail.com
nickylinlin@gmail.com
Nationality : Canadian
nickylinlin@gmail.com
TIVE Nationality : Canadian
ging and international
CAREER career in product management, business developmentNationality
OBJECTIVE or digital : channel
Canadian
nce and cosmetics or fashion
CAREER apparel industry.
To pursue aOBJECTIVE
challenging and international career in product management, business development or digital channel
EXPERIENCE retailing
To pursue in the fragrance and
a challenging andcosmetics or fashion
international careerapparel industry.
in product management, business development or digital channel
ey Paris, Paris, Francein the fragrance
PROFESSIONAL
retailing EXPERIENCE
and cosmetics or fashion apparel industry.
EC Field Project/Consulting
PROFESSIONAL missionEXPERIENCE
2016 Sisley Paris, Paris, France
Developing a digital platform.
(2 months)
2016 ESSEC Field Paris,
Sisley Paris, Project/Consulting
France mission
AC Cosmetics, Estée Lauder Companies, Paris, France
(2 months) ESSEC Developing
Field a digital platform.
Project/Consulting mission
tique Management Trainee
February 2016 MAC Cosmetics,
Developing a Estée Lauder
digital platform. Companies, Paris, France
Gained and assessed a 360 degrees view of managing a high traffic and high volume boutique.
(1 week) 2016 Boutique
February MAC Management
Cosmetics, Estée Trainee
Lauder Companies, Paris, France
Trained on retail floor with professional Makeup Artists and Boutique Managers.
(1 week) Gained
Boutique and assessed
Management a 360 degrees view of managing a high traffic and high volume boutique.
Trainee
ulemon Athletica, Vancouver, Canada
 Trained
Gained on retail
and floora with
assessed professional
360 degrees view Makeup
of managing Artists and Boutique
a high traffic andManagers.
high volume boutique.
rchandise Planner, Retail and Ecommerce Channels
2013 – 2015 Lululemon
 Trained Athletica,
on retail Vancouver,
floor with Canada
professional Makeup Artists and Boutique Managers.
Developed and managed the financial plans of merchandise categories under Womens’ Apparel in
2013 – market.
2015 Combined Merchandise
Lululemon Planner, Retail
Athletica, and Ecommerce
Vancouver, Canada Channels
the North American categories contribute to USD185 Million annual sales.
Developed and managed the financial plans of merchandise categories under Womens’ Apparel in
Created, implemented and managed monthly forecasts and identified varianceChannels
Merchandise Planner, Retail and Ecommerce drivers to financial
 the North American
Developed and managed market.
the Combined
financial categories
plans contributecategories
of merchandise to USD185 Million
under annualApparel
Womens’ sales. in
plan. Pinpointed inventory concerns and supported buying partners with recommendations on
 Created,
the North implemented
American and managed
market. Combined monthly forecasts
categories and identified
contribute to USD185 variance drivers
Million annualto sales.
financial
inventory actions to support healthy turnover, sell-through and inventory levels.
 plan. Pinpointed
Created, inventory
implemented and concerns monthly
managed and supported
forecasts buying
and partners
identified with recommendations
variance drivers to on
financial
Analyzed retail and e-commerce market trends to capture changes in consumer behavior and the
inventory
plan. actionsinventory
Pinpointed to supportconcerns
healthy turnover,
and sell-through
supported buying and inventory
partners with levels.
recommendations on
effects of seasonality. Communicated and executed business-driving opportunities in-season,
 Analyzed
inventory retail and
actions to e-commerce
support healthymarket trendssell-through
turnover, to capture changes
and in consumer
inventory levels.behavior and the
markdown sales, pricing strategies and cross-channel inventory transfers.
effects
Analyzed of seasonality. Communicated andtrends
executed business-driving opportunities in-season,
Worked on global pricing architecture 
of core retail and Provided
products. e-commerce market
forecasting to capture
scenarios with changes in consumer behavior and the
markdown
effects of sales, pricing
seasonality. strategies andand
Communicated cross-channel
executed inventory transfers.
business-driving opportunities in-season,
considerations of impact on other product lines. Incorporated analysis conducted by the Boston
 Worked on sales,
markdown globalpricing
pricingstrategies
architecture and of core products.
cross-channel Provided
inventory forecasting scenarios with
transfers.
Consulting Group on price elasticity and consumer insights.
considerations
Worked onSwim. of impact
global pricingon other product
architecture lines.products.
Incorporated analysis conducted by the with
Boston
Planned and managed a new product 
category, Identified key marketofopportunities
core andProvided forecasting scenarios
Consulting
considerations Groupof on price
impact on elasticity
other and consumer
product lines. insights. analysis conducted by the Boston
Incorporated
monitored sales, performance metrics and consumer feedback. Achieved comparable category
Planned andGroup managed a new product category, Swim. Identified key market opportunities and
growth while minimizing inventory Consulting and financial risk. on price elasticity and consumer insights.

 monitored
Planned and sales, performance
managed metricscategory,
a new product and consumer Swim.feedback.
IdentifiedAchieved
key market comparable category
opportunities and
chael Kors, London, United Kingdom
growth while
monitored minimizing
sales, performance inventory
metrics andandfinancial
consumer risk.feedback. Achieved comparable category
opean Allocation and Distribution Analyst
2012 – 2013 Michael
growthKors,
whileLondon,
minimizing United Kingdom
inventory and sell-through
financial risk.
Managed inventory flow and allocation of merchandise. Optimized in-store supported
2012 – 2013 European
Michael Allocation
Kors, London,andUnited
Distribution
Kingdom Analyst
by market analysis and sales trends. Created an allocation algorithm tool that forecasted stores’
Managed inventory
European flow and allocation of merchandise. Optimized in-store sell-through supported
inventory level across departments in orderAllocation
to identifyand andDistribution Analyst
monitor inventory needs.
 by marketinventory
Managed analysis and flowsales
and trends.
allocationCreated an allocationOptimized
of merchandise. algorithmin-store
tool thatsell-through
forecasted stores’
supported
Supported with IT analytics to optimize efficiencies across cross-functional departments. Partnered
inventory
by market level across
analysis and departments
sales trends. inCreated
order toanidentify
allocation andalgorithm
monitor inventory
tool that needs.
forecasted stores’
with Customer Service and Distribution Centre to create a centralized platform to communicate
 Supported
inventory with across
level IT analytics to optimize
departments efficiencies
in aging
order to identify across cross-functional
and monitor inventorydepartments.
needs. Partnered
delivery challenges, delayed shipments, inbound and outbound stock and stock levels.
 with Customer
Supported with Service
IT and Distribution
analytics to optimize Centre to create
efficiencies acrossa centralized platform
cross-functional to communicate
departments. Partnered
Partnered with Fashion Merchandising schools to provide student placement roles within the
delivery
with challenges,
Customer Service delayed
and shipments, inbound
Distribution Centre to and outbound
create a stock and
centralized aging to
platform stock levels.
communicate
Planning Department. Trained and managed interns’ development in merchandising foundation and
 Partneredchallenges,
delivery with Fashion Merchandising
delayed shipments,schools
inboundtoand provide student
outbound placement
stock and agingroles within
stock the
levels.
retail maths.
 Planning
PartneredDepartment.
with FashionTrained and managed
Merchandising schools interns’ development
to provide in merchandising
student placement foundation
roles within the and
retail
Planningmaths.
Department. Trained and managed interns’ development in merchandising foundation and
SEC Business School, Paris, France
EDUCATION retail maths.
A in International Luxury Brand Management
EDUCATION
2015 - 2016 ESSEC Business School, Paris, France
ndon College of Fashion, University of Arts London, London, United Kingdom
2015 - 2016 MBA
ESSEC in Business
International Luxury
School, Brand
Paris, Management
France
ury Brand Management and Product Design Certificate Short Term Course
2011– 2011 London College of Fashion,
MBA in International Luxury University
Brand Management of Arts London, London, United Kingdom
versity of British Columbia, Vancouver, Canada
2011– 2011 Luxury
London Brand
College Management
of Fashion, and Product Design
University of ArtsCertificate
London, London, Short Term Course
United Kingdom
helor of Commerce, specialization in Commerce and Economics & International Business
2005– 2010 University
Luxury Brand of British
Management Columbia, Vancouver,
and Product DesignCanada
Certificate Short Term Course
D TECHNOLOGY 2005– 2010 Bachelor ofof
Commerce, specialization in Commerce and Economics & International Business
University British Columbia, Vancouver, Canada
lish/Mandarin: bilingual, French: intermediate
LANGUAGES AND TECHNOLOGY
Bachelor of Commerce, specialization in Commerce and Economics & International Business
vanced proficiency in Microsoft Office Programmes, Merchandise Planning Software (Maple Lake,
LANGUAGES
Languages AND TECHNOLOGY
English/Mandarin: bilingual, French: intermediate
A Software) and Retail Business Intelligence and Analytics Software (QuantiSense)
Computer
Languages skills Advanced proficiency
English/Mandarin: bilingual, in Microsoft
French: Office Programmes, Merchandise Planning Software (Maple Lake,
intermediate
Computer skills JDA Software) and Retail Business Intelligence
Advanced proficiency in Microsoft Office Programmes, and Analytics Software
Merchandise (QuantiSense)
Planning Software (Maple Lake,
nt affairs, sustainability,
INTERESTS global luxury brands, photography
JDA Software) & design,Intelligence
and Retail Business culinary arts andand travel Software (QuantiSense)
Analytics
INTERESTS
Arts & Culture, current affairs, sustainability, global luxury brands, photography & design, culinary arts and travel
Arts & Culture, current affairs, sustainability, global luxury brands, photography & design, culinary arts and travel

26
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Shruthi Harsha MADABHUSHI
Shruthi Harsha MADABHUSHI
Shruthi Harsha MADABHUSHI

shruthiharsha.m@gmail.com
shruthiharsha.m@gmail.com
Nationality: Indian shruthiharsha.m@gmail.com
Nationality: Indian
TIVE Nationality: Indian
reer in digital marketing/marketing
CAREER OBJECTIVE communications/product development, preferably in fashion and
s and cosmeticsCAREER OBJECTIVE
or luxury cars.
Seeking to build a career in digital marketing/marketing communications/product development, preferably in fashion and
EXPERIENCE Seeking to build a career
accessories/fragrances andincosmetics
digital marketing/marketing
or luxury cars. communications/product development, preferably in fashion and
therm/L’Oréal accessories/fragrances
Luxe, Paris, France
PROFESSIONAL EXPERIENCE and cosmetics or luxury cars.
PROFESSIONAL
d Project/Consulting Mission EXPERIENCE
2016 Biotherm/L’Oréal Luxe, Paris, France
Conceiving an2016
action plan on how to recruit the young
Biotherm/L’Oréal Luxe, Chinese
Paris,generation
France with Aquasource iconic
(2 months) Field Project/Consulting Mission
moisturizer, by creating a modern engaging
FieldConceiving digital
Project/Consulting driven 360 campaign
(2 months)  an actionMission
plan on how to recruit the young Chinese generation with Aquasource iconic
ntemps, Paris - Boutique Internship - Sales Assistant
Conceiving

moisturizer, an byaction
creatingplan on how engaging
a modern to recruit digital
the young Chinese
driven generation with Aquasource iconic
360 campaign
Learnt the fundamental
2016 elements of running
moisturizer,a store
by and assisted
creating a international
modern
Printemps, Paris - Boutique Internship - Sales Assistantengaging clients
digital driven 360 campaign
aya –‘An online 2016designer boutique’, India Paris - Boutique Internship - Sales Assistant
Printemps,
(1 week)  Learnt the fundamental elements of running a store and assisted international clients
up my own start up-
(1 week) an “Online Designer
Learnt Boutique”
theonline cateringelements
fundamental to Designer Fashion Apparel and
of running
2012 – 2015 Smaya

–‘An designer boutique’, India a store and assisted international clients
ade to measure’2012
Bridal Gowns and
– 2015 Indo-Western
Smaya –‘An fusion
online & Indian
designer Ethnic Sarees)
boutique’, India
(Set up my own start up- an “Online Designer Boutique” catering to Designer Fashion Apparel and
ner and Founder (Set upto mymeasure’
own start up- an “Online
‘Made Bridal Gowns andDesigner Boutique”
Indo-Western fusioncatering
& Indian to Designer Fashion Apparel and
Ethnic Sarees)
Headed the digital & social media ‘Mademarketing
to and customer
measure’ Bridal & brand
Gowns and management
Indo-Western of fusion
the boutique
& Indian Ethnic Sarees)
Owner and Founder
Coordinated the orders receivedOwnerand ensured procurement of goods and on-time product delivery
and Founder
 Headed the digital & social media marketing and customer & brand management of the boutique
Reviewed the work of designers andHeaded in chargetheofdigital
budgeting,
& social pricing,
media &marketing
negotiating andwith textile& brand management of the boutique
customer
 Coordinated the orders received and ensured procurement of goods and on-time product delivery
vendors Coordinated

 Reviewed thethe orders
work received and
of designers and ensured
in chargeprocurement
of budgeting, of goods and
pricing, & on-time product
negotiating withdelivery
textile
Calculated the breakeven, costsincurred and planned
Reviewed the work theofprofit margin
designers and in charge of budgeting, pricing, & negotiating with textile
vendors
a Consultancy Services, India vendors
 Calculated the breakeven, costs incurred and planned the profit margin
dia’s top IT consulting companywithCalculated
more than the 200,000 employees
breakeven, costs around
incurredthe andworld)
planned the profit margin
2012 – 2015 Tata Consultancy Services, India
grammer Analyst,
2012Client
– 2015-KaiserTata
Permanente,
Consultancy California,
Services,USAIndia
(India’s top IT consulting company with more than 200,000 employees around the world)
Reviewed, developed & tested the code top
(India’s andIT analyzed
consultingissues to provide innovative
company solutions
Programmer Analyst, Client -Kaiser with more thanCalifornia,
Permanente, 200,000 employees
USA around the world)
Mentored, trained and guided 20 team members
Programmer to work
Analyst, on different
Client -Kaiser system applications
Permanente, California, USA
 Reviewed, developed & tested the code and analyzed issues to provide innovative solutions
Handled business meetings, client calls, processdeveloped
Reviewed, management, data the
analysis, rootanalyzed
cause analysis and

 Mentored, trained and& tested
guided codemembers
20 team and issues
to work to provide
on different innovative
system solutions
applications
feasibility analysis of requirements given by
Mentored, the business
trained and partners
guided and
20 solution
team consultants
members to work on different system applications

 Handled business meetings, client calls, process management, data analysis, root cause analysis and
Lantern Fest-Event Manager, India Handled business
feasibility analysismeetings, client calls,
of requirements givenprocess management,
by the business dataand
partners analysis, root
solution cause analysis and
consultants
Promoted the brand and garnered over 40000 youths to of
come together togivenbreak the Guinness record
2015 Sky feasibility analysis
Lantern Fest-Event requirements
Manager, India by the business partners and solution consultants
and empower2015poor woman folk Sky through fundsFest-Event
Lantern raised by releasing
Manager, thousands of lanterns in unison
(6 Months)  Promoted the brand and garneredIndia over 40000 youths to come together to break the Guinness record
vistar Cloud Solutions,
(6 Months)Dubai, UAEPromoted the brand and garnered over 40000
and empower poor woman folk through fundsyouths to come
raised by together
releasing to break
thousands the Guinness
of lanterns record
in unison
Enterprise focusing on Cloud Apps in and Hospitality
empower & Healthcare
poor woman Businesses
folk through for the raised
funds GlobalbyMarket)
releasing thousands of lanterns in unison
2009 Ativistar Cloud Solutions, Dubai, UAE
rnational Management
2009 Intern, Marketing
Ativistar and
Cloud IT consulting
Solutions, team
Dubai,Apps UAEin Hospitality & Healthcare Businesses for the Global Market)
(3 Months) (An Enterprise focusing on Cloud
Led the customer engagement
(3 Months) team
(An to drive
Enterprise sales and
focusing marketing
on Cloud initiatives,
Apps built potential
in Hospitality customer Businesses for the Global Market)
& Healthcare
International Management Intern, Marketing and IT consulting team
database by calls, handling meetings and
International organizing
Managementdemos for the management
Intern, Marketing teams,
andsales prepared
IT consulting a
team
 Led the customer engagement team to drive and marketing initiatives, built potential customer
set of relevant questions for restaurant chain clients
Led the customer & built formal business reports.

database by calls, engagement
handling meetings team toand drive sales anddemos
organizing marketing initiatives,
for the managementbuiltteams,
potential customer
prepared a
database
set by calls,
of relevant handling
questions formeetings
restaurantand organizing
chain clients &demos for the business
built formal management teams, prepared a
reports.
SEC Business School, Paris, Franceset of relevant questions for restaurant chain clients & built formal business reports.
EDUCATION
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
TU UNIVERSITY 2015 Hyderabad,
- 2016 India
ESSEC
MBA in Business School,
International Paris,
Luxury France
Brand Management
helor of Technology, Electrical and
MBA Electronics
in Engineering
International Luxury Brand Management
2008 - 2012 JNTU UNIVERSITY Hyderabad, India
ured First Class with- Distinction,
2008 2012 74% UNIVERSITY Hyderabad, India
JNTU
Bachelor of Technology, Electrical and Electronics Engineering
ndharva Mahavidhyalaya, National BachelorMusic College, India
of Technology, Electrical and Electronics Engineering
Secured First Class with Distinction, 74%
loma in Indian Classical Music (Distinction)
Secured First &Class
Professional
with Playback74%
Distinction, singer-Indian Film Industry
2006 - 2006 Gandharva Mahavidhyalaya, National Music College, India
D TECHNOLOGY 2006 - 2006 Gandharva
Diploma in IndianMahavidhyalaya, National
Classical Music Music &
(Distinction) College, India Playback singer-Indian Film Industry
Professional
mil: native, English/Hindi/Telugu: fluent, inFrench:
Diploma Indian intermediate,
Classical MusicMarathi / Sanskrit:
(Distinction) & basic
Professional Playback singer-Indian Film Industry
LANGUAGES AND TECHNOLOGY
-Office tools, Mainframes,
LANGUAGES C (certified
AND by Naresh Technologies, Hyderabad), CICS, basic SQL,
TECHNOLOGY
Languages Tamil: native, English/Hindi/Telugu: fluent, French: intermediate, Marathi / Sanskrit: basic
owledge of COOLGEN
Languages and basics of Google Analytics, Remedy & Guardien, FMN2-DB2 database. Marathi / Sanskrit: basic
Computer skills Tamil:
MS-Officenative, English/Hindi/Telugu:
tools, fluent,
Mainframes, C (certified French:Technologies,
by Naresh intermediate, Hyderabad), CICS, basic SQL,
Computer skills MS-Office
Knowledge of COOLGEN and basics of Google Analytics, Remedy Hyderabad),
tools, Mainframes, C (certified by Naresh Technologies, & Guardien, CICS, basic SQL,
FMN2-DB2 database.
ar and keyboard, travelling,
INTERESTS Knowledge
social of COOLGEN
entrepreneurship, event and basics
management of Google
and Analytics,
adventure sports Remedy & Guardien, FMN2-DB2 database.
INTERESTS
Singing, playing guitar and keyboard, travelling, social entrepreneurship, event management and adventure sports
Singing, playing guitar and keyboard, travelling, social entrepreneurship, event management and adventure sports

27
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Juhn MAING
Juhn MAING
Juhn MAING

jmaing@icloud.com
jmaing@icloud.com
Nationality: American
jmaing@icloud.com
TIVE Nationality: American
Nationality:
evelopment or CRM (USA/Europe) in luxury fashion/accessories, jewellery or watches. American
CAREER OBJECTIVE
EXPERIENCE CAREER
A position inOBJECTIVE
client development or CRM (USA/Europe) in luxury fashion/accessories, jewellery or watches.
A
udemars Piguet, position in
Le Brassus,client development
Switzerland or CRM
- ESSEC (USA/Europe)
Field in luxury
Project/Consulting fashion/accessories, jewellery or watches.
Mission
PROFESSIONAL EXPERIENCE
Developing a2016
new strategy for Greater
PROFESSIONAL China
EXPERIENCE
Audemars Piguet, Le Brassus, Switzerland - ESSEC Field Project/Consulting Mission
T. Dupont, Paris,(2 France - Retail Management
months) Developing Internship
a new
2016 Audemars Piguet, Le strategy
Brassus,for Greater China
Switzerland - ESSEC Field Project/Consulting Mission
Provided sales and inventory support
S.T. to store manager
Dupont, Paris, and sales
France associates.
- Retail Management
2016
(2 months)  Developing a new strategy for Greater China Internship
artner, New York,(1 USA
week) S.T.Provided
2016 Dupont, salesParis,and inventory
France support
- Retail to store manager
Management Internshipand sales associates.
World’s largest 2006
IT research
– 2015and advisory services firm)
(1 week) Gartner,
 Newsales
Provided York, and USAinventory support to store manager and sales associates.
P Program Director, Research Board (World’s
2006 – 2015 Gartner, largest
New York, IT research
USA and advisory services firm)
Sales: led and grew two exclusive VP membership
Program programs
Director, for CIOs
Research and CFOs to $2M. Developed
(World’s largest IT research and Board
advisory services firm)
and converted 90 sales leads. Led renewal of the
Sales: ledDirector, largest
and grewResearch account
two exclusive(> $1M) in 2012.
VP Program Boardmembership programs for CIOs and CFOs to $2M. Developed
Relationship Management: acted as and trusted advisor
converted to executives
90 sales on
LedIT, business, finance,
 Sales: led and grew twoleads.
exclusive renewal
membershipof the largest account
programs for CIOs (> and
$1M) in 2012.
CFOs to $2M. Developed
workforce and organizational issues. Relationship
 and convertedManagement:
90 sales leads. acted
Ledasrenewal
trustedof advisor to executives
the largest account (> on$1M)
IT, business,
in 2012.finance,
Marketing: organized and facilitatedworkforce
conferences and workshops with
andManagement:
organizational IT executives and industry
issues.
 Relationship acted as trusted advisor to executives on IT, business, finance,
experts. Marketed research studies on business
Marketing: and technology
organized trends.
and facilitated Chaired and facilitated
 workforce and organizational issues. conferences and workshops with IT executives and industry
three of the firm’s top five rated conferences
experts. in 2009.
Marketed research studies onconferences
business andand technology trends. Chaired and facilitated
 Marketing: organized and facilitated workshops with IT executives and industry
nsultant, Los Angeles, USA three of the firm’s top five rated conferences in and
2009.
experts. Marketed research studies on business technology trends. Chaired and facilitated
Provided consulting and advisory services toLos
Consultant, technology companies including fundraising,
2004 – 2006 three of the Angeles,
firm’s topUSA five rated conferences in 2009.
business plans, business development, financial
ProvidedLos modeling
consulting and market research/analysis.
2004 – 2006 Consultant, Angeles,and USAadvisory services to technology companies including fundraising,
opiaCompression, Los Angeles, USAbusiness (Intelligent imaging and data solutions start-up)modeling and market research/analysis.
 Providedplans, business
consulting and development,
advisory services financial
to technology companies including fundraising,
anager, Business Development
2001 – 2004 UtopiaCompression, Los Angeles, USA (Intelligent imaging and data solutions start-up)
business plans, business development, financial modeling market research/analysis.
Successfully raised initial roundManager,
of $2M by co-writing
Business and co-presenting winning proposal. Co-
Development
2001 – 2004 UtopiaCompression, Los Angeles, USA (Intelligent imaging and data solutions start-up)
wrote other proposals securing $250,000. Wrote key
Successfully
Manager, raisedparts of the
initial business
round of $2M plan.
by Developed
co-writing andand co-presenting winning proposal. Co-
Business Development
executed go-to-market strategy and wrote marketing initiatives.
other proposals Generated
securing and qualified sales leads.
 Successfully raised initial round$250,000.
of $2M by Wrote key parts
co-writing andof the business winning
co-presenting plan. Developed
proposal.and
Co-
ant, Chicago, USA (Internet consulting firm) go-to-market strategy and marketing initiatives. Generated and qualified sales leads.
executed
wrote other proposals securing $250,000. Wrote key parts of the business plan. Developed and
ategy Consultant
1999-2001 Viant, Chicago, USA (Internet consulting firm) initiatives. Generated and qualified sales leads.
executed go-to-market strategy and marketing
Developed enterprise IT strategies and new
Strategy business opportunities for retail, travel/leisure and
Consultant
1999-2001 Viant, Chicago, USA (Internet consulting firm)
financial services clients. Co-authored sales force
Developed
Strategy
white paper.
enterprise IT strategies and new business opportunities for retail, travel/leisure and
Consultant
itchell Madison Group, Chicago, USA financial
Developed services
enterpriseclients. Co-authored
IT strategies and sales force white
new business paper.
opportunities for retail, travel/leisure and
siness Analyst1998-1999 financial services clients. Co-authored
Mitchell Madison Group, Chicago, USA sales force white paper.
Developed innovative
1998-1999telecom restructuring
Business
Mitchell Analyst proposal
Madison for leading
Group, Chicago,U.S.USAbank. Advised on
outsourcing deals with projectedBusiness
savings of $20M-40M. Benchmarked
Analystinnovative telecom restructuring
Developed best practices.
proposal for leading U.S. bank. Advised on
ollier, Shannon, Rill & Scott, Washington, D.C.,
outsourcing USA
deals with telecom projectedrestructuring
savings of $20M-40M.
 Developed innovative proposal forBenchmarked best practices.
leading U.S. bank. Advised on
gal Assistant 1994-1996
Collier, Shannon,
outsourcing Rillwith
deals & Scott, Washington,
projected savings ofD.C., USA Benchmarked best practices.
$20M-40M.
Provided analytical and legal support
Legal for retail, consumer product and advertising clients.
Assistant
1994-1996 Collier, Shannon, Rill & Scott, Washington, D.C., USA
Legal Provided
Assistant analytical and legal support for retail, consumer product and advertising clients.
SSEC BusinessEDUCATION
School, Paris, France Provided analytical and legal support for retail, consumer product and advertising clients.
BA in International Luxury
- 2016 BrandESSEC
EDUCATION
2015 Management
Business School, Paris, France
se studies include: Zegna & Dunhill MBA (brand biography and
in Business
International Luxurycomparison),
Brand S.T. Dupont (new product
Management
2015 - 2016 ESSEC School, Paris, France
ef), Hugo Boss (omnichannel assessment),
Case Burberry (beauty retail assessment)
MBAstudies include: Zegna
in International Luxury&Brand Dunhill (brand biography and comparison), S.T. Dupont (new product
Management
niversity of Chicago, Chicago, USA brief), Hugo Boss (omnichannel assessment),
Case studies include: Zegna & Dunhill (brandBurberry
biography(beauty retail assessment)
and comparison), S.T. Dupont (new product
A in Political Science
1996-1998 University
brief), HugoofBoss Chicago, Chicago,assessment),
(omnichannel USA Burberry (beauty retail assessment)
anford University, Stanford, USA MA in Political Science Chicago, USA
1996-1998 University of Chicago,
A in Political Science
1989-1993and German Studies
Stanford University,
MA in Political Science Stanford, USA
D TECHNOLOGY 1989-1993 BA in Political
Stanford ScienceStanford,
University, and German USA Studies
glish: native, LANGUAGES
German / French:AND intermediate,
PoliticalKorean
BA inTECHNOLOGY Science/ and Italian: basicStudies
German
C, Macintosh, Microsoft
LANGUAGES
Languages Office, CRM
AND (Salesforce.com)
English:TECHNOLOGY
native, German / French: intermediate, Korean / Italian: basic
Languagesskills PC,
Computer English: native, Microsoft
Macintosh, German /Office, French:CRM intermediate, Korean / Italian: basic
(Salesforce.com)
patternmaking,INTERESTS
apparel production,
Computer skills PC, menswear,
Macintosh, writing
Microsoft(Sleevehead’s
Office, CRM Guide to Sicilian Tailors)
(Salesforce.com)
INTERESTS
Technology, textiles, patternmaking, apparel production, menswear, writing (Sleevehead’s Guide to Sicilian Tailors)
Technology, textiles, patternmaking, apparel production, menswear, writing (Sleevehead’s Guide to Sicilian Tailors)

28
Kelebogile MASHIGO MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Kelebogile MASHIGO
Kelebogile MASHIGO

mashigolebo@gmail.com

Nationality: South African mashigolebo@gmail.com


TIVE mashigolebo@gmail.com
Management role focused on brand development and operational management, Nationality: preferably inSouth
winesAfrican
& cosmetics orCAREER OBJECTIVE
fashion & accessories. Nationality: South African
EXPERIENCE CAREER
To pursue a OBJECTIVE
General Management role focused on brand development and operational management, preferably in wines
To pursuefragrances
& spirits, a General & Management
cosmetics orrole focused
fashion on brand development and operational management, preferably in wines
& accessories.
therm/L'Oréal & Luxe, Paris
spirits, fragrances & cosmetics or fashion & accessories.
PROFESSIONAL
EC Field Project/consulting missionEXPERIENCE
PROFESSIONAL
2016
EXPERIENCE
Biotherm/L'Oréal Luxe, Paris generation with Aquasource
Conceiving an action plan on how to recruit the young Chinese
2016 by creating aBiotherm/L'Oréal
(2 months)
iconic moisturizer, ESSECmodernField Luxe, driven
Project/consulting
engaging digital Paris mission
360 campaign
(2 months)
hora (Paris), Intern ESSEC
 Field
Conceiving Project/consulting
an action plan onmission
how to recruit the young Chinese generation with Aquasource
Learnt about the retail operational Conceiving
processes andan
iconic moisturizer, actionbyplan
structures, on how
creating to of
a modern
organisation recruit theinyoung
engaging
luxury Chinese
digital
Skincare and generation
driven with Aquasource
360 campaign
cosmetics, andFeb 2016 hands on
acquired Sephora iconic(Paris),
experience moisturizer,
as aIntern
Beauty byAdvisor
creating a modern engaging digital driven 360 campaign
Sold products,Feb 2016 advice toSephora
(1offered
week) Learnt
 consumers (Paris),
about
and makeIntern
the retail operational
up tutorials processes
to promote and structures,
additional servicesorganisation of luxury in Skincare and
(1 week)
of the store, and drive sales performance
 Learnt about the
cosmetics, and acquired retail operational processes and
hands on experience as astructures, organisation of luxury in Skincare and
Beauty Advisor
BMILLER, Johannesburg, South  cosmetics, and acquired hands on experience as a Beauty Advisor
Sold products, offered advice to consumers and make up tutorials to promote additional services
Africa
d largest Global Beer Manufacturer,  Sold
90% products,
of themarket andoffered
store, share drive advice
sales
in South to consumers and make up tutorials to promote additional services
performance
Africa)
2010 – 2015
rketing Manager (Brand Marketing) of
SABMILLER, the store, and drive
Johannesburg, sales performance
South Africa
2010 – 2015
Developed annual Brand Plan focusing on how to maximize the impactAfrica
SABMILLER,
(2nd largest Johannesburg,
Global Beer South
Manufacturer, 90% market share in South Africa)
of Through-the-Line
Execution in support of the overall(2nd
Marketinglargest
brand Global Beer
Manager
strategy. (Brand Manufacturer,
Marketing) 90% market share in South Africa)
Developed breakthrough campaigns Marketing
Developed Manager
and activation annual (Brand
BrandMarketing)
concepts Plan focusing
driving on how
reappraisal andto maximize the impact of Through-the-Line
commitment
with consumers.  Developed
Execution inannual support Brand
of thePlan focusing
overall brandonstrategy.
how to maximize the impact of Through-the-Line
Ensured that the brand objectives  were Execution
alignedin
Developed support
regionalof&the
breakthrough
to overallmarketing
campaigns
channel brand strategy.
and activation
teams’ concepts driving reappraisal and commitment
objectives, and translated brand plans
 Developed
withintoconsumers.breakthrough campaigns
actionable regional & channel activities. and activation concepts driving reappraisal and commitment
 with
Ensured consumers.
Managed KPIs for brand activities in market and made recommendations for course correction.& channel marketing teams’
that the brand objectives were aligned to regional
Managed a team of 8 people  Ensured thatand
objectives, thetranslated
brand objectives
brand planswereinto
aligned to regional
actionable & channel
regional marketing
& channel teams’
activities.
objectives,
Managed and
KPIs translated
for brand
erty Group, Johannesburg, South Africa (Leading Financial Services in Africa)
 brand
activitiesplans
in into
market actionable
and made regional & channel
recommendations activities.
for course correction.
ad of Marketing, Retail Business UnitManaged aKPIs teamfor ofbrand
8 peopleactivities in market and made recommendations for course correction.
Sales andLiberty
2007 – 2010
Led segment oriented ManagedGroup,
Distribution a team
Strategy ofthrough
Johannesburg,8 people South Africa
developing (LeadingModel
an Advisory Financial
and Services in Africa)
Solutions for 2007 Force Liberty
– 2010
the Sales Group, Johannesburg,
Head of Marketing, Retail Business SouthUnitAfrica (Leading Financial Services in Africa)
Cultivated a thorough understanding Head
 of relevant
Led
of Marketing,
segmentsegments Retail Sales
oriented Business
through Unit
andresearch
Distribution Strategy&through developing an Advisory Model and
(Qualitative
Quantitative Research), and used insights
 Led segment
Solutions oriented
for the consumer
to develop Sales
Sales Force valueDistribution
and propositionsStrategy through developing an Advisory Model and
Developed and executed Segment  Solutions
and Productfor
Cultivated the Sales
aGrowth
thorough Forceplans in market.
understanding
Strategy of relevant segments through research (Qualitative &
Managed a team of 2 people  Cultivated
Quantitative a thorough
Research), understanding
and used of
insights relevant segments
to develop through
consumer research
value (Qualitative &
propositions
logg Co. SA, Johannesburg, South Africa
 Quantitative
Developed Research),
and executed and used
Segment insights
and to
Product develop
Growth consumer
Strategy value
plans propositions
in market.
nd Manager, Marketing & Sales Department Developed
Managed a and teamexecuted
of 2 people Segment and Product Growth Strategy plans in market.
Developed and 2005 – 2007Brand Kellogg
executed Managed
Strategy, Co. a team
SA,
including of 2 people South
Johannesburg,
communication Africa
& media, trade marketing,
retail channel2005 – 2007
strategy Kellogg Co. SA, Marketing
Brand pipeline.
and innovation Manager, Johannesburg, & Sales South Africa
Department
Developed and executed brand Brand export Manager,
Developed
strategy for Marketing
and executed&Brand
Sub-Saharan Sales Department
Strategy,
countries. including communication & media, trade marketing,
Revised Brand Architecture - through Developed
retail
extensive and
channelconsumer executed
strategy and Brand Strategy,
innovation
research including
pipeline.
and business analysescommunication
to & media, trade marketing,
retail
Developedchannel and strategy
executed
identify new consumer insights and needs for Emerging & Developed Markets
 and innovation
brand export pipeline.
strategy for Sub-Saharan countries.
Managed 1 person  Developed
Revised Brand and Architecture
executed brand export extensive
- through strategy for Sub-Saharan
consumer countries.
research and business analyses to
lever SA, Durban, South Africa  Revised
identify Brand
new Architecture
consumer -
insights through
and extensive
needs for consumer
Emerging & research
DevelopedandMarkets
business analyses to
istant Brand Manager, Brand & Activation identify
Managed new consumer
1 person
Marketing insights and needs for Emerging & Developed Markets
Department
2004 – 2005
Developed activation concepts to Managed
Unilever
engage SA, 1 person
Durban,
consumers at South
relevantAfrica
touch points, incl. retail channel,
stylist network2004
and –Loyalty
2005 Program. Unilever SA, Durban,
Assistant Brand Manager, SouthBrand Africa
& Activation Marketing Department
Managed execution of Brand Plan Assistant
 Brand
Developed
activities, incl.Manager,
activation
select ATL Brand
concepts &to
channels,Activation
engage
Events, Marketing
consumers atDepartment
Sponsorships. relevant touch points, incl. retail channel,
 Developed activation concepts
stylist network and Loyalty Program. to engage consumers at relevant touch points, incl. retail channel,
SEC Business School, Paris, France  stylist
Managed network
execution and Loyalty
of BrandProgram.
Plan activities, incl. select ATL channels, Events, Sponsorships.
EDUCATION
A in International Luxury Brand Management
 Managed execution of Brand Plan activities, incl. select ATL channels, Events, Sponsorships.
EDUCATION
2015 – 2016
versity of Johannesburg (previously ESSECRand Business School,Universiteit)
Afrikaanse Paris, France
2015 –in2016
helor of Commerce MarketingESSEC
MBA in Business
ManagementInternational School,
(Marketing,Luxury Paris, France
Brand
Economics, Management
Logistics Management)
D TECHNOLOGY 2001 – 2003 MBA in
University International
of Johannesburg Luxury Brand Management
(previously Rand Afrikaanse Universiteit)
2001 – 2003 University
Bachelor of of Johannesburg
Commerce
lish / South African Vernacular (Sotho, Tswana, Zulu): fluent in (previously
Marketing Rand Afrikaanse
Management (Marketing, Universiteit)
Economics, Logistics Management)
LANGUAGES AND Bachelor of Commerce in Marketing Management (Marketing, Economics, Logistics Management)
TECHNOLOGY
LANGUAGES
Languages part-time
t & coaching, photography, ANDEnglish TECHNOLOGY
/ Southtechnician
make-up African Vernacular (Sotho, Tswana, Zulu): fluent
Languages
INTERESTS English / South African Vernacular (Sotho, Tswana, Zulu): fluent
INTERESTS
Personal development & coaching, photography, part-time make-up technician
Personal development & coaching, photography, part-time make-up technician
29
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Shiraz MEHRA
Shiraz MEHRA
Shiraz MEHRA

Shiraz.Mehra@gmail.com
Shiraz.Mehra@gmail.com
Nationality: Indian
Shiraz.Mehra@gmail.com
TIVE Nationality: Indian
strategy role with online fashion retailer or a luxury fashion company. Nationality: Indian
a luxury OBJECTIVE
CAREER
CAREER
EXPERIENCE
A OBJECTIVE
retail operations or strategy role with a luxury online fashion retailer or a luxury fashion company.
ug, Paris, France A retail operations or EXPERIENCE
PROFESSIONAL strategy role with a luxury online fashion retailer or a luxury fashion company.
EC Field Project / Consulting
PROFESSIONAL MissionEXPERIENCE
2016 Krug, Paris, France
Defining a Customer Relations Management strategy
(2 months)
2016 ESSEC Field Project
Krug, Paris, France / Consulting Mission
ssrs Tan Rajah & Cheah, Singapore
Defining a Customer Relations Management strategy
edium-sized full-service boutique law firm specializing/ in
ESSEC Field Project Consulting
(2 months) arbitrationMission
and litigation)
2011 – 2015 Messrs
 Tan Rajah
Defining a & Cheah,
Customer Singapore
Relations Management strategy
al Executive
(Medium-sized full-service boutique law firm specializing in arbitration and litigation)
Arbitration + 2011 – 2015assisted
Litigation: Messrs Tan and
with court Rajah & Cheah,
arbitral Singapore
proceedings before the International
2012 - 2015 Legal Executivefull-service boutique law firm specializing in arbitration and litigation)
(Medium-sized
Commercial Court and the Singapore International Arbitration Centre for clients including a
LegalArbitration + Litigation: assisted with court and arbitral proceedings before the International
major mutual 2012 - 2015 in India,
fund investing aExecutive
major Singaporean construction company and private
 Commercial
Arbitration +Court and the
Litigation: Singapore
assisted withInternational
court and arbitralArbitration Centrebefore
proceedings for clients including a
the International
Chinese investors in Singapore
major mutualCourt
Commercial fund investing
and the in India, aInternational
Singapore major Singaporean construction
Arbitration Centre company
for clients and private
including a
Data Protection: drafted and advised on comprehensive data protection systems for clients
Chinese
major investors
mutual fund in Singapore
investing in India, a major Singaporean construction company and private
including a large international retail operation and leading international wealth management firms
Data Protection: drafted and advised on comprehensive data protection systems for clients
Employment: drafted and advised onChinese investors in Singapore

employment contracts and manuals, termination agreements
including a large drafted
international retail operation and leading international wealth management firms
for clients including leading offshore law firms, a major techand
 Data Protection: advised
company, a on comprehensive
major Singaporeandata protection systems for clients
 Employment:
including a drafted
large and advised
international onoperation
retail employment and contracts and manuals,
leading international termination
wealth agreements
management firms
department store, and an international shipping management company.
 for clients including
Employment: drafted leading
and offshore
advised on law firms, a major
employment techand
contracts company,
manuals,a major Singaporean
termination agreements
Other work included: compliance, company law, bankruptcy, property and probate & intestacy.
department store, andleading
for clients including an international
offshore law shipping
firms,management
a major tech company.
company, a major Singaporean
al Trainee
 Other work store,
department included:and compliance,
an international company
shipping law,management
bankruptcy,company.
property and probate & intestacy.
ndé Nast India, Mumbai, India
2011 - 2012 Legal
 Trainee
Other work included: compliance, company law, bankruptcy, property and probate & intestacy.
ital Marketing and Social Media Intern; Contributor
2011 - 2012 Condé
Legal Nast India, Mumbai, India
Trainee
Managed the social media feeds for Vogue India, GQ India and CN Traveller India
(4 months) Digital Marketing
India,and Social Media
India Intern; Contributor
Designed and2011implemented a social Condé Naststrategy
media Mumbai,
leading to substantial gains in audience
(4 months) Managed
Digital the social
Marketing and mediaMedia
Social feeds Intern;
for Vogue India, GQ India and CN Traveller India
Contributor
outreach, including taking Vogue India to over 100k likes on Facebook
Designed and implemented a social media strategy leading
Indiatoandsubstantial gainsIndia
in audience
Attended Wills India Fashion Week and Lakmé India Fashion Week for Vogue India,
Managed the social media feeds for Vogue India, GQ CN Traveller

organising
 outreach,
Designed including
and taking Vogue
implemented a socialIndia to over
media 100kleading
strategy likes on to Facebook
substantial gains in audience
and preparing articles, photographers, and other coverage for publication.
 Attended
outreach, Wills
includingIndiataking
Fashion VogueWeek andtoLakmé
India Indialikes
over 100k Fashion Week for Vogue India, organising
on Facebook
acus The Law Costs Consultants, London, England
and preparing articles,
Attended photographers, andLakmé
other coverage for publication.

sts Consultancy providing legal taxation adviceWills India Fashion
and representation Week
to and
private clients andIndia Fashion Week for Vogue India, organising
2009 – 2010 Abacusand The Law Costs
preparing articles,Consultants,
photographers, London,
and England
other coverage for publication.
mpanies)
2009 – 2010 (Costs
AbacusConsultancy
The Law Costs providing legal taxation
Consultants, London,advice and representation to private clients and
England
al Costs Consultant
companies)
(Costs Consultancy providing legal taxation advice and representation to private clients and
Advised on costs for corporate and individual clients,
Legal Costs Consultant
companies)
Procured a multi-million pound reduction on a solicitor-client billing dispute
LegalAdvised on costs for corporate and individual clients,
Costs Consultant
e Most Cake, London, England Procured Advised on a multi-million
costs for corporatepoundand reduction on aclients,
individual solicitor-client billing dispute
estyle and culture website for LBT women
Procuredin London)
a multi-million pound reduction on a solicitor-client billing dispute
2009 – present The Most Cake, London, England

founder; editor and writer; director since 2013
2009 – present (Lifestyle
Thereaches and
Most Cake, culture website
London, for
England LBT women in London)
Created and maintained a site that an average of 15,000 people per month
Co-founder;
(Lifestyle andeditor
culture andwebsite
writer;for director
LBT womensince 2013in London)
Wrote, sourced, commissioned and edited content for the site
Created and
Co-founder; maintained a site that
editor and writer; director since 2013 reaches an average of 15,000 people per month
 Wrote,
Createdsourced, commissioned
and maintained a site that andreaches
edited content
an averagefor the site people per month
of 15,000
SEC Business School, Paris, France
EDUCATION  Wrote, sourced, commissioned and edited content for the site
A in International Luxury Brand Management
EDUCATION ESSEC Business School, Paris, France
2015 - 2016
e City Law School, London, England
Vocational Course; 2016 to theMBA
2015 -called ESSEC in Business
International
Bar of England
Luxury Brand
School,
and WalesParis,
Management
France
in October 2009
2008 - 2009 The City Law School, London,
MBA in International Luxury Brand Management England
g’s College London, London, England
Bar
TheVocational Course; London,
called to the Bar of England and Wales in October 2009
B (Honours) 2008 - 2009 City Law School, England
2005 – 2008 King’s College Course;
Bar Vocational London,called London, to theEngland
Bar of England and Wales in October 2009
D TECHNOLOGY 2005 – 2008 LLB
King’s(Honours)
College London, London, England
lish: fluent, French/Hindi: intermediate
LLB (Honours)
LANGUAGES AND TECHNOLOGY
Office, LexisNexis, LotusNotes, Wordpress and other CMS, basic HTML, Photoshop
LANGUAGES English:
Languages AND TECHNOLOGY
fluent, French/Hindi: intermediate
Languagesskills MS
Computer Office,
English: LexisNexis,
fluent, LotusNotes,
French/Hindi: Wordpress and other CMS, basic HTML, Photoshop
intermediate
er parties, travelling, literature,
INTERESTS
Computer skills amateur videography,
MS Office, LexisNexis, competitive
LotusNotes, trivia, learning and
Wordpress to code.
other CMS, basic HTML, Photoshop
INTERESTS
Writing, hosting dinner parties, travelling, literature, amateur videography, competitive trivia, learning to code.
Writing, hosting dinner parties, travelling, literature, amateur videography, competitive trivia, learning to code.
30
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Pedro MENDES

Pedro
Pedro MENDES
MENDES

crazu4@gmail.com

Nationality:
crazu4@gmail.com
crazu4@gmail.com
Brazilian/Portuguese
TIVE Nationality:
Nationality:
planning or strategic planning in fashion and accessories or luxury cars. Brazilian/Portuguese
Brazilian/Portuguese
CAREER
CAREER OBJECTIVE
EXPERIENCE OBJECTIVE
demars Piguet,A ALeposition in
in finance,
Brassus,
position planning
Switzerland
finance, planning or
or strategic
- ESSEC planning
planning in
Field Project/consulting
strategic in fashion and
and accessories
fashionmission accessories or or luxury
luxury cars.
cars.
Developing a PROFESSIONAL
new strategy for Greater China.
EXPERIENCE
rberry, London, PROFESSIONAL EXPERIENCE
England - Retail Management Internship
2016
2016 Audemars
Audemars Piguet,
Piguet, Le Le Brassus,
Brassus, Switzerland
Switzerland -- ESSECESSEC Field
Field Project/consulting
Project/consulting mission
mission
Deepened understanding of retail store management
(2 months)
(2Janeiro,
months) Brazil  Developing a new strategy for
Developing a new strategy for Greater China. Greater China.
ria Filo, Rio de
2016 Burberry,
Burberry, London, England -- Retail Management
Management Internship
2016 retail for women,
shion and Accessories € 80London,
Million England
revenue, 600 Retail
employees) Internship
(1 week) Deepened understanding of
of retail store management
retail store
ior Controlling(1Analyst,
week) Financial Deepened understanding management

 Management Board
2014
2014 – 2015 Maria Filo, Rio
Rio de Janeiro, Brazil
Responsible for the–control,
2015 financial,
Maria andFilo,strategic de planning
Janeiro, departments
Brazil and for the company’s
(Fashion
(Fashion and Accessories retail for
and Accessories retail for women,
women, € € 80
80 Million
Million revenue,
revenue, 600600 employees)
employees)
internship program.
Senior
Senior Controlling
Controlling Analyst, Financial Management Board
Developed a tool to calculate sales bonuses for storeAnalyst,
personnel, Financial
resultingManagement Board of
in the elimination
 Responsible
Responsible for for the
the control,
control, financial,
financial, andand strategic
strategic planning
planning departments
departments andand for
for the
the company’s
company’s
extra payments. 
internship
internship program.
program.
Developed Business Intelligence reports for the control, financial, strategic planning, and sales
Developed
Developedusing aa tool
tool toto calculate sales sales bonuses for store personnel, resulting in the elimination of
SQLcalculate
and VBA. bonuses for store personnel, resulting in the elimination of

departments and for the Board and  Directors,
extra payments.
Implemented a meritocracy plan andextra payments.
a Business Intelligence system for all departments.
 Developed
Developed Business Intelligence
Business Intelligence reports
reports for
for the
the control,
control, financial,
financial, strategic
strategic planning,
planning, and
and sales
sales
Reduced expenses by € 500,000, which increased EBIT margin by 15%
departments and for the Board and Directors,
departments and for the Board and Directors, using SQL and VBA. using SQL and VBA.
ancial Analyst, Finance Department
Implemented
Implemented a meritocracy plan and a Business Intelligence system for all departments.
analysis.a meritocracy plan and a Business Intelligence system for all departments.

Responsible for financial planning  and
 Reduced
Reduced expenses
expensesinby by €€ 500,000,
500,000, which increased
which system
increased EBIT
EBIT margin
margin byby 15%
15%
Developed a new financial planning  model, resulting a multi-department to forecast,
2012-2014
2012-2014 Financial Analyst, Finance
Financial Analyst, Finance Department Department 
and audit income and expenses.
Responsible for for financial planning and
and analysis.
Involved in implementation of a newResponsible financial planning analysis.

system, eliminating possible customization costs and
 Developed
Developed a new financial
a new financial planning
planning model,
model, resulting
resulting in in aa multi-department
multi-department system to forecast,
system to forecast,
helping the parameterization of finance and accounting modules.
and audit income
and audit income and expenses.
Developed new models of analysis, achieving accurateand expenses.
strategic data to support the CEO and the
 Involved
Involved in in implementation
implementation of of aa new system, eliminating
new system, eliminating possible
possible customization
customization costs
costs and
and
Board’s decision-making processes.
helping
helping the parameterization
the stores,
parameterization of finance
of finance and accounting modules.
Developed a new method to establish goals for which helped developand accounting
members of themodules.
sales
 Developed
Developed new models of
new models of analysis,
analysis, achieving
achieving accurate
accurate strategic
strategic data
data toto support
support the
the CEO
CEO and
and the
the
team to earn greater revenues.
Board’s
Board’s decision-making
decision-making processes.
processes.
Improved a tool that allowed follow-up on daily sales, resulting in better and faster decisions to
 Developed
Developed aa new new method
method to to establish
establish goals
goals for
for stores,
stores, which
which helped
helped develop
develop members
members of of the
the sales
sales
achieve greater sales. 
team to earn greater
team to earn greater revenues. revenues.
erva, Rio de Janeiro, Brazil
 Improved
Improved aa tool that
that allowed
tool1,200 allowed follow-up
follow-up on on daily
daily sales,
sales, resulting
resulting in
in better
better and
and faster
faster decisions
decisions to
to
shion and Accessories retail, € 500  Million revenue, employees)
achieve
achieve greater
greater sales.
sales.
nning Assistant, Planning Department
2011
2011 –
– 2012
2012 the Reserva,
Reserva, Rio
Rio de de Janeiro,
Janeiro, Brazil Brazil
Responsible for monitoring supply chain.
(Fashion
(Fashion and Accessories
and better
Accessories retail,
retail, € 500 Million revenue, 1,200
1,200 employees)
Developed new types of analyses, achieving strategic data€for 500theMillion
CEO and revenue,
Board’s employees)
Planning Assistant, Planning
Planning Assistant, Planning Department Department
decision-making processes.
 Responsible
Responsible for
for monitoring
monitoring the
the supply
supply chain.
chain.
Improved a tool used to analyse individual and group product sales.
 Developed
Developed new types of analyses,
new types of analyses, achieving achieving better
better strategic
strategic data
data for
for the
the CEO
CEO and
and Board’s
Board’s
Optimized the budget elaboration  process for buyers.
decision-making
decision-making processes. processes.


Improved
Improved aa tool tool used
used to to analyse
analyse individual
individual andand group
group product
product sales.
sales.
SEC Business School, Paris, France Optimized the budget elaboration process for buyers.

 Optimized the budget elaboration process for buyers.
A in International Luxury Brand Management
EDUCATION
EDUCATION
PPEAD, Rio de Janeiro, Brazil
2015 -- 2016 ESSEC Business
Business School, School, Paris,Paris, France
ension Course 2015
– Finance2016
for YoungESSECProfessionals France
MBA in International Luxury Brand Management
MEC, Rio de Janeiro, Brazil MBA in International Luxury Brand Management
2013
2013 -- 2014
2014 COPPEAD,
COPPEAD, Rio Rio de de Janeiro,
Janeiro, Brazil
Brazil
helor of Business Administration
Extension
Extension Course – Finance for
Course – Finance for Young
Young Professionals
Professionals
D TECHNOLOGY 2008 - 2011 IBMEC, Rio de Janeiro, Brazil
tuguese: native,2008 - 2011fluent, IBMEC,
English: French
Bachelor / Rio de Janeiro,
Spanish:
of Business
Brazil
intermediary
Bachelor
ficient in Microsoft Office, including VBA, Business Administration
ofIntermediate Administration
knowledge of SQL
LANGUAGES
LANGUAGES AND
AND TECHNOLOGY
TECHNOLOGY
Languages
Languages Portuguese:
Portuguese: native,
native, English:
English: fluent,
fluent, French
French // Spanish:
Spanish: intermediary
intermediary
s, travelling, cooking, opera, ballet, economics, strategy Office,
and simulation games, airplanes.
Computer skills Proficient in Microsoft Office, including VBA, Intermediate
Computer skills Proficient in Microsoft including VBA, Intermediate knowledge
knowledge of
of SQL
SQL
INTERESTS
INTERESTS
Fashion,
Fashion, cars,
cars, watches,
watches, travelling,
travelling, cooking,
cooking, opera,
opera, ballet,
ballet, economics,
economics, strategy
strategy and
and simulation
simulation games,
games, airplanes.
airplanes.

31
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Takayuki NAKAJIMA
Takayuki NAKAJIMA
Takayuki NAKAJIMA

takayuki.nakajima@essec.edu
takayuki.nakajima@essec.edu
Nationality: Japanese
takayuki.nakajima@essec.edu
TIVE Nationality: Japanese
Nationality: Japanese
or marketing communication in fashion and accessories
CAREER OBJECTIVE
CAREER
EXPERIENCE OBJECTIVE
Product development or marketing communication in fashion and accessories
Product
vatore Ferragamo, development
Florence,
PROFESSIONAL Italy or marketing communication in fashion and accessories
EXPERIENCE
SEC Field Project/consulting
PROFESSIONAL mission EXPERIENCE
2016 Salvatore Ferragamo, Florence, Italy
Creating a business strategy approach for fine jewelry and bijoux product categories
(2 months)
2016 ESSEC Field
Salvatore Project/consulting
Ferragamo, Florence,mission
Italy
ristian Dior Couture, Galeries Lafayette, Paris, France
(2 months) ESSEC Creating
Field aProject/consulting
business strategy mission
approach for fine jewelry and bijoux product categories
utique Internship as Sales Assistant
2016 Christian Dior
Creating Couture,strategy
a business Galeries Lafayette,
approach Paris,
for fine France
jewelry and bijoux product categories
Learnt the fundamental elements of running a store and provided assistance to international clients
(1 week)
2016 Boutique Internship
Christian Dior Couture, as Sales Assistant
Galeries Lafayette, Paris, France
d Wing Japan, Ltd., Tokyo, Japan
(1 week) Boutique Learnt the fundamental
Internship as Saleselements
Assistantof running a store and provided assistance to international clients
bsidiary of Red Wing Shoe Company. Red Wind Japan conducts marketing and sales activities of
2010 – 2015 Red Learnt
Wing Japan, Ltd., Tokyo,
the fundamental Japan
elements of running a store and provided assistance to international clients
A-made heritage footwear in Japan)
2010 – 2015 (Subsidiary
Red of Red Ltd.,
Wing Japan, WingTokyo,
Shoe Company.
Japan Red Wind Japan conducts marketing and sales activities of
nager, Brand Communication and Public Relations
USA-made heritage
(Subsidiary of Red Wing footwear
ShoeinCompany.
Japan) Red Wind Japan conducts marketing and sales activities of
Responsible for all marketing projects and budget for Red Wing brand in Japan
Manager, Brand
USA-made heritageCommunication and Public Relations
footwear in Japan)
Proactively collaborated with magazines, created artwork for advertisements, developed website
Responsible
Manager, for all marketingand
Brand Communication projects
Public and budget for Red Wing brand in Japan
Relations
and improved store displays at retailers nationwide
 Proactively collaborated
Responsible with magazines,
for all marketing projects andcreated
budgetartwork
for Red for advertisements,
Wing developed website
brand in Japan
Played key role in global marketing, provided ideas to be implemented in North America, Europe
 and improved
Proactively store displays
collaborated withatmagazines,
retailers nationwide
created artwork for advertisements, developed website
and Asia, and traveled abroad 5-6 times annually
 Played key rolestore
and improved in global marketing,
displays provided
at retailers ideas to be implemented in North America, Europe
nationwide
Collaborated with local distributors in China, Taiwan, South Korea and ASEAN countries to
 and Asia,
Played keyandroletraveled abroad
in global 5-6 times
marketing, annually
provided ideas to be implemented in North America, Europe
develop markets
 Collaborated
and Asia, andwith localabroad
traveled distributors in China,
5-6 times Taiwan, South Korea and ASEAN countries to
annually
Led project team of up to 10 to redesign entire care product line-up globally; increasing sales by
 develop markets
Collaborated with local distributors in China, Taiwan, South Korea and ASEAN countries to
20%
 Led project
develop team of up to 10 to redesign entire care product line-up globally; increasing sales by
markets
IL Co., Ltd., Tokyo, Japan
 20%project team of up to 10 to redesign entire care product line-up globally; increasing sales by
Led
sign office run by globally acknowledged fashion designer, Yoichi Nagasawa)
2008 – 2010 STIL20% Co., Ltd., Tokyo, Japan
nner
2008 – 2010 (Design
STIL office
Co., Ltd.,run by globally
Tokyo, Japanacknowledged fashion designer, Yoichi Nagasawa)
Played key role in creative direction of product lineup for brands such as CHARGE from Renown
Planner office run by globally acknowledged fashion designer, Yoichi Nagasawa)
(Design
Co., Ltd. and PRO-Keds, an American sports brand
Played key role in creative direction of product lineup for brands such as CHARGE from Renown
Planner
Assisted total creative direction of Aeon Co., Ltd.’s private labels and contributed to development
 Co., Ltd.
Played keyand PRO-Keds,
role in creativeandirection
American of sports
productbrand
lineup for brands such as CHARGE from Renown
of products as well as store design and advertising
 Assisted
Co., Ltd. total creative direction
and PRO-Keds, of Aeonsports
an American Co., Ltd.’s
brand private labels and contributed to development
shida Hiromi Design International Co., Ltd., Tokyo, Japan
 of products
Assisted as creative
total well as store design
direction of and
Aeonadvertising
Co., Ltd.’s private labels and contributed to development
sign office run by pioneer Japanese fashion designer, Hiromi Yoshida)
2007 – 2008 Yoshida HiromiasDesign
of products well asInternational
store design and Co.,advertising
Ltd., Tokyo, Japan
igner
2007 – 2008 (Design office
Yoshida Hiromi runDesign
by pioneer Japanese fashion
International designer,
Co., Ltd., Tokyo,Hiromi
JapanYoshida)
Acted as core member of design team that designed products for multiple brands, including pieces
Designeroffice run by pioneer Japanese fashion designer, Hiromi Yoshida)
(Design
for fashion shows at Japan Fashion Week
Acted as core member of design team that designed products for multiple brands, including pieces
Designer
Created graphic design for printed materials and online contents
 for fashion
Acted shows
as core member at Japan Fashion
of design Week
team that designed products for multiple brands, including pieces
 Created graphic
for fashion shows design for Fashion
at Japan printed materials
Week and online contents
SEC Business EDUCATION
School, Paris, France  Created graphic design for printed materials and online contents
A in International Luxury
EDUCATION Brand Management
2015 – 2016 ESSEC Business School, Paris, France
ntral Saint Martins College of Art and Design, London, UK
2015 – 2016 MBA in Business
ESSEC International Luxury
School, Brand
Paris, Management
France
(Hons) Fashion Design
2003 – 2006 Central
MBA in Saint Martins
International College
Luxury of Art
Brand and Design, London, UK
Management
ntral Saint Martins College of Art and Design, London, UK
2003 – 2006 BA (Hons)
Central Fashion
Saint Martins Design
College of Art and Design, London, UK
ndation Studies in Art and Design
2002 – 2003 Central
BA (Hons)Saint Martins
Fashion College of Art and Design, London, UK
Design
a Fashion College, Tokyo, Japan
2002 – 2003 Foundation
Central Studies
Saint Martins in Art and Design
College of Art and Design, London, UK
loma, Fashion Design
2000 – 2002 Oda Fashion
Foundation College,
Studies Tokyo,
in Art Japan
and Design
ND TECHNOLOGY 2000 – 2002 Diploma,
Oda Fashion
Fashion Design
College, Tokyo, Japan
anese: native, English: fluent, French: basic
LANGUAGES AND TECHNOLOGY
Diploma, Fashion Design
indows, Mac OS) Word, Excel, PowerPoint, Photoshop, Illustrator, Dreamweaver
LANGUAGES
Languages AND TECHNOLOGY
Japanese: native, English: fluent, French: basic
Computer skills Japanese:
Languages (Windows,native,
Mac OS) Word,fluent,
English: Excel, French:
PowerPoint,
basicPhotoshop, Illustrator, Dreamweaver
Computer
at 8 international skills (Windows, Mac OS) Word, Excel, PowerPoint,
fashion design competitions between 2001 and 2006), textile, leather, Photoshop, Illustrator, Dreamweaver
illustration,
INTERESTS
INTERESTS
Design (Won awards at 8 international fashion design competitions between 2001 and 2006), textile, leather, illustration,
photography
Design (Won awards at 8 international fashion design competitions between 2001 and 2006), textile, leather, illustration,
photography

32
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Marly OCHMANN ST-JEAN
Marly OCHMANN ST-JEAN

marly.ochmann@gmail.com
marly.ochmann@gmail.com
Nationality: Canadian/French
Nationality: Canadian/French
TIVE
CAREER
/or strategic business OBJECTIVE
development position in a luxury conglomerate, brand or private equity firm.
EXPERIENCE To pursue a legal and/or strategic business development position in a luxury conglomerate, brand or private equity firm.
PROFESSIONAL
ristian Dior Couture, Paris, FranceEXPERIENCE
SEC Field Project/Consulting
2016 mission
Christian Dior Couture, Paris, France
Developing women’s
(2 months)shoes assortments
ESSEC Field Project/Consulting mission
ger Vivier, Paris, France  Developing women’s shoes assortments
utique internship
2016 Roger Vivier, Paris, France
Assisted both(1local and international
week) Boutiqueclients in-store; Learned about the management,
internship
operations and stocking of a flagship
 boutique
Assisted both(Women’s
local and Shoes & Leather
international Goods)
clients in-store; Learned about the management,
mbardier Inc., Montreal, Canada operations and stocking of a flagship boutique (Women’s Shoes & Leather Goods)
e world’s leading
2015manufacturer of both planes Inc.,
Bombardier & trains)
Montreal, Canada
al Counsel at the Head Office (Secondment from
(The world’s leading Norton Rose Fulbright
manufacturer of bothCanada
planesLLP)
& trains)
Selected by senior partners to represent Norton Rose Fulbright Canada
Legal Counsel at the Head Office (Secondment LLP andfrom
to strengthen
Norton Rosethe Fulbright Canada LLP)
client relationship with Bombardier
in the context
Selected of anpartners
by senior 8-monthtoclient secondment
represent Norton Rose Fulbright Canada LLP and to strengthen the
Responsible for advising treasury, tax, human
client resourceswith
relationship andBombardier
operations on in legal mattersof(drafting,
the context an 8-month client secondment
review and negotiation of various 
agreements
Responsible suchforasadvising
supplier, consultant,
treasury, tax, intellectual property,
human resources and operations on legal matters (drafting,
parent company guarantee and otherreview legal agreements)
and negotiation of various agreements such as supplier, consultant, intellectual property,
rton Rose Fulbright Canada LLP, Montreal, parent company Canada guarantee and other legal agreements)
ernational law 2012
firm and highly
– 2015 rated legal practice
Norton Rose Fulbright in multi-jurisdictional
Canada LLP, Montreal,work) Canada
ociate in the Business Law Group(International
(M & A) law firm and highly rated legal practice in multi-jurisdictional work)
Corporate lawyer focused on Canadian
Associate andincross-border
the Business Mergers
Law Group & Acquisitions;
(M & A) provided
extensive support to the following 
recent majorlawyer
Corporate publicly announced
focused transactions:
on Canadian (i) Cirque du
and cross-border Mergers & Acquisitions; provided
Soleil, Agreement under which TPGextensiveacquired support
a majority stake
to the in Cirque;
following (ii) SNC-Lavalin,
recent major publiclySale
announced transactions: (i) Cirque du
of 100% of its interest in AltaLink toSoleil,
Berkshire Hathaway
Agreement Energy
under which(proceeds
TPG acquiredof approx. $2.7B);
a majority stake in Cirque; (ii) SNC-Lavalin, Sale
(iii) Ivanhoé Cambridge Inc., Sale ofofReal Estate Portfolio to Cominar REIT (approx. $1.48B)
100% of its interest in AltaLink to Berkshire Hathaway Energy (proceeds of approx. $2.7B);
Drafted legal documentation, negotiated legal points
(iii) Ivanhoé and advised
Cambridge Inc., sophisticated clientsPortfolio to Cominar REIT (approx. $1.48B)
Sale of Real Estate
icling student, Student-at-law  Drafted legal documentation, negotiated legal points and advised sophisticated clients
Drafted and reviewed intellectual
2010 – 2012 property
Articling law agreements
student, related to brand protection, researched
Student-at-law
copyright law and assisted in large
pharmaceutical
Drafted and reviewed litigation suits; Researched
intellectual property jurisprudence
law agreements in related to brand protection, researched
labour law, drafted client memos, prepared and assisted labour related trials; Reviewed
copyright law and assisted in large pharmaceutical litigation suits; Researched jurisprudence in
contractual agreements (due diligence) labour law, drafted client memos, prepared and assisted labour related trials; Reviewed
contractual agreements (due diligence)
SEC Business EDUCATION
School, Paris, France
BA in International
2015Luxury
- 2016BrandESSECManagementBusiness School, Paris, France
mitted to the New York Bar, State MBA of in
New York, USA
International Luxury Brand Management
mitted to the Barreau
2012 du Québec, Canada
Admitted to the New York Bar, State of New York, USA
Gill University, Faculty of Law,Admitted
2012 Montreal, to Canada
the Barreau du Québec, Canada
egrated B.C.L./LL.B.
2007 - Program,
2011 Minor
McGill in East Asian Studies:
University, FacultyLanguage and Literature
of Law, Montreal, (Mandarin)
Canada
antou University Law School, Shantou, IntegratedChinaB.C.L./LL.B. Program, Minor in East Asian Studies: Language and Literature (Mandarin)
nt law program2010with McGill University
Shantou University with
in partnership Law the Li KaShantou,
School, Shing Foundation
China
iversity of Ottawa, Joint law program with McGill
School of International Development & Global Studies,
(2 months) University in partnership with the Li Ka Shing Foundation
Ottawa, Canada
nours BSocSc in International
2004 - 2009 Development
University & of Globalization,
Ottawa, School summa cum laude (completed
of International Development last & Global Studies, Ottawa, Canada
semesters while at McGill Law School)
Honours BSocSc in International Development & Globalization, summa cum laude (completed last
ND TECHNOLOGY two semesters while at McGill Law School)
glish/French: native, Spanish: intermediary,
LANGUAGES AND TECHNOLOGY Italian: basic
rd, Excel, PowerPoint,
LanguagesWindows, Mac OS, Legal
English/French: native, Search Spanish:
Tools (Quicklaw, CanLii),
intermediary, Workshare,
Italian: basic
obe Computer skills Word, Excel, PowerPoint, Windows, Mac OS, Legal Search Tools (Quicklaw, CanLii), Workshare,
Adobe
INTERESTS
(equestrian sports, running, skiing) and gastronomy
Travelling, art, sports (equestrian sports, running, skiing) and gastronomy

33
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Emilie OSBORNE
Emilie
Emilie OSBORNE
OSBORNE

emilie.osborne@gmail.com

Nationality: American & French emilie.osborne@gmail.com


emilie.osborne@gmail.com
TIVE Nationality:
Nationality: American
American & & French
French
on in business strategy & development within the cosmetics and fragrances industry with an
ommunicationsCAREER
CAREER
& marketing OBJECTIVE
OBJECTIVE
and/or product development.
Looking
Looking for
for aa position
position in in business
business strategy
strategy & & development
development within within the the cosmetics
cosmetics and and fragrances
fragrances industry
industry with
with an
an
EXPERIENCE
emphasis
emphasis on on CRM,
CRM, communications
communications & & marketing
marketing and/or
and/or product
product development.
development.
ey, Paris
PROFESSIONAL
PROFESSIONAL
EC Field Project/Consulting missionEXPERIENCE
EXPERIENCE
digital platform Sisley, Paris
2016
Developing a 2016 Sisley, Paris
(2
(2 months)
bbi Brown Cosmetics,months)Paris ESSEC ESSEC FieldField Project/Consulting
Project/Consulting mission mission
ail Operations Internship  Developing
Developing aa digital
digital platform
platform
sil Group Inc.,Feb
Feb 2016
2016
Biel, Switzerland Bobbi
Bobbi Brown
Brown Cosmetics,
Cosmetics, Paris Paris
(1
(1 week)
week) Retail
Retail
duct Manager, Product Development of Swiss-madeOperations
Operations Internship
Internship
watches - Burberry & Tory Burch
2013
Responsible for the––development
2013 2015
2015 Fossil
of four
Fossil Group
Group Inc.,
seasons
Inc.,ofBiel,
watch
Biel, Switzerland
collections with team of designers
Switzerland
Followed watch development through Product
Producteach Manager,
stage ofProduct
Manager, lifecycle
Product Development of
of Swiss-made
– included interfacing
Development Swiss-made watches
watches -- Burberry
between Burberry & & Tory
Tory Burch
Burch
designer, licensor, factories andUS-basedResponsible
Responsible for the development of four seasons watch collections with team
brand for
teamsthe development
to ensure that of four
design seasons
and cost of
of watch
product collections with team of of designers
designers
met current market demands while  Followed
Followed watch development through each stage of lifecycle – included interfacing between
upholding watch
brand development
image. through each stage of lifecycle – included interfacing between
Presented collections to brand and served designer,
designer, licensor,
as an expert on
licensor, factories and
and US-based
each collection
factories piecebrand
US-based teams
teams to
in approval
brand to ensure
ensure that
that design
design and
and cost
cost of
of product
product
meetings. met current market demands while upholding
met current market demands while upholding brand image. brand image.
Served as an expert on each collection
 Presented
piece incollections
Presented to
to brand
approval meetings.
collections brand and
and served
served as as an
an expert
expert on on each
each collection
collection piece
piece inin approval
approval
eum Alpinum, Zuoz, Switzerland meetings.
meetings.
vate international boarding school)  Served
Served as as an
an expert
expert on on each
each collection
collection piece
piece inin approval
approval meetings.
meetings.
lish & French2012 –
Teacher 2013
2012 – 2013 Lyceum Alpinum, Zuoz,
Lyceum Alpinum, Zuoz, Switzerland Switzerland
Taught remedial French & English (Private international
international boarding
classes.
(Private boarding school)
school)
English
Interfaced with boarding house/parents & French Teacher
English & French Teacherdevelopment
regarding student
Trading/ Giudici Service  Taught
Taught remedial
remedial French
French & & English
English classes.
classes.
Interfaced
Interfaced with
with boarding
boarding
lan-based advertising company specialized in relocation of excess luxury goods
 house/parents
house/parents regarding
regarding student
student development
via outlets) development
2011
mmunications Consultant/Translator
2011 FL Trading/ Giudici
FL Trading/ Giudici Service Service
Translated and(7 months)
(7co-wrote
months) marketing (Milan-based advertising
material, press
(Milan-based company
kits, brochures,
advertising company as specialized
well as a in
specialized relocation
biography
in relocation ofoftheexcess
of excess luxury
luxury goods
goods via
via outlets)
outlets)
company and CEO for a Milan and Communications
Shanghai-based Consultant/Translator
advertising
Communications Consultant/Translator and barter management company.
Collaborated with marketing team  toTranslated
create “Made
Translated and
and co-wrote
in marketing
Italy” campaign
co-wrote marketingfor material,
Chinese
material, press kits,
kits, brochures,
market.
press brochures, asas well
well as
as aa biography
biography of of the
the
company and CEO for a Milan and Shanghai-based advertising
ndé Nast, New York, United States company and CEO for a Milan and Shanghai-based advertising and barter management company. and barter management company.
rketing Intern at Brides Magazine  Collaborated
Collaborated with with marketing
marketing team team toto create “Made in
create “Made in Italy”
Italy” campaign
campaign forfor Chinese
Chinese market.
market.
2008
2008 Condé
Condé
antecaille Beauté, New York, United States Nast,
Nast, New
New York,
York, United
United States
States
rn in PR Department Marketing
Marketing InternIntern atat Brides
Brides Magazine
Magazine
hropologie, New 2007
2007York & Washington Chantecaille
Chantecaille Beauté,
Beauté,States
DC, United New
New York,
York, United
United States
States
es Associate Intern in PR Department
Intern in PR Department
2006-2009
2006-2009 Anthropologie,
Anthropologie, New New York
York & & Washington
Washington DC, DC, United
United States
States
Sales
Sales Associate
Associate
SEC Business School, Paris, France
EDUCATION
A in International Luxury Brand Management
EDUCATION
2015
2015&--Jo
e study: Diptyque 2016
Malone ESSEC
2016 ESSEC Business
Business School,
School, Paris,
Paris, France
France
titute of European Studies (IESMBA Study
MBA in International
inAbroad) Rome,
International Luxury
ItalyBrand
Luxury Brand Management
Management
e George Washington University, Case study:
study: Diptyque
Washington
Case &
& Jo
DC, United
Diptyque Jo Malone
States
Malone
2009
titute of European –– 2010
2010 (IESInstitute
2009 Studies of
of European
Study Abroad)
Institute EuropeanRome, Studies
Italy (IES
Studies (IES Study
Study Abroad)
Abroad) Rome, Rome, Italy
Italy
2006
in International – 2010
Affairs,
2006 – 2010 The
The George Washington University, Washington DC, United
Concentration George
in Washington
Italian University, Washington DC, United States
States
Institute
Institute of of European
European StudiesStudies (IES(IES Study
Study Abroad)
Abroad) Rome, Rome, Italy
Italy
D TECHNOLOGY BA in
nch, English, Italian: trilingual, BA in International
German: International Affairs,
Affairs, Concentration
working proficiency Concentration
(B2)
in
in Italian
Italian
LANGUAGES
rd, Excel, Powerpoint, Windows, AND
LANGUAGES AND TECHNOLOGY Mac, TECHNOLOGY
InDesign, SAP, Adobe, Social Media
Languages
Languages French,
French, English,
English, Italian:
Italian: trilingual,
trilingual, German:
German: working
working proficiency
proficiency (B2)
(B2)
Computer skills Word,
Computer skills Word, Excel,
Excel, Powerpoint,
Powerpoint, Windows,
Windows, Mac, Mac, InDesign,
InDesign, SAP, SAP, Adobe,
Adobe, Social
Social Media
Media
ing, languages, gastronomy, art
INTERESTS
INTERESTS
Theater,
Theater, yoga,
yoga, travelling,
travelling, languages,
languages, gastronomy,
gastronomy, art
art

34
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Hajar OUHSINE
Hajar OUHSINE
Hajar OUHSINE

Ouhsinehajar@gmail.com
Ouhsinehajar@gmail.com
Ouhsinehajar@gmail.com
Nationality: Moroccan
Nationality: Moroccan
Nationality: Moroccan
TIVE
CAREER
ales Management position OBJECTIVE
in the fragrance and cosmetics sector
CAREER OBJECTIVE
Category, Brand, or Sales Management position in the fragrance and cosmetics sector
EXPERIENCE Category, Brand, or Sales Management position in the fragrance and cosmetics sector
PROFESSIONAL EXPERIENCE
ey, Paris, France
PROFESSIONAL EXPERIENCE
2016
EC Field Project Sisley, Paris, France
/ Consulting mission
2016 Sisley, Paris, Project
France / Consulting mission
Developing a (2 months) campaign
marketing ESSECfor aField
product launch
(2 months) ESSEC Field Project / Consulting mission
hora, Paris, France  Developing a marketing campaign for a product launch
 Developing a marketing campaign for a product launch
ail Management 2016
Internship Sephora, Paris, France
2016 Sephora, Paris, France
(1 week)
Boutique internship Retail Management
at Paris’s flagship Internship
store at Champs-Elysées
(1 week) Retail Management Internship
mia- Rocket Internet GmbH, Lagos,  Boutique
Nigeria internship at Paris’s flagship store at Champs-Elysées
 Boutique internship at Paris’s flagship store at Champs-Elysées
2014 – 2015
e first Online e-retailer in Africa)Jumia- Rocket Internet GmbH, Lagos, Nigeria
2014 – 2015 Jumia-
of Sales, Sales Department (The firstRocket
OnlineInternet
e-retailerGmbH, Lagos, Nigeria
in Africa)
(The first Online e-retailer in Africa)
Launched, developed and managed VP of Sales,teams
3 sales Salesaccounting
Departmentfor 60% of Jumia Nigeria top line.
VP of Sales, Sales Department
 J-Force, C2C multi-level  Launched,
sales developed
organization and managers)
(5 area managed 3 sales teams accounting for 60% of Jumia Nigeria top line.
 Launched, developed and managed 3 sales teams accounting for 60% of Jumia Nigeria top line.
 B2B SME’s, focusing on growing  J-Force, C2C multi-level sales(20organization (5 area managers)
 small and C2C
J-Force, medium businesses
multi-level sales sales coordinators)
organization (5 area managers)
 B2B corporate, focusing on Nigeria’s  B2B SME’s,
200SME’s, focusing
biggestfocusing
companies on growing small and medium businesses (20 sales coordinators)
 B2B on (5 key account
growing managers)
small and medium businesses (20 sales coordinators)
 B2B
The team achieved after 12 months 150 million euros’ revenuescorporate, focusing on Nigeria’s 200 biggest companies (5 key account managers)
 B2B corporate, focusing on Nigeria’s 200 biggest companies (5 key account managers)
Designed & built automated data analysis, The team achieved
planning andafter 12 months
performance 150 million
monitoring euros’ revenues
tools
The team achieved after 12 months 150 million euros’ revenues
Designed
Set up the business plan targets to balance & builtstock
revenues, automated
turnoverdata
andanalysis, planning
profitability and performance monitoring tools
objectives
 Designed & built automated data analysis, planning and performance monitoring tools
Piloted the roll-out of Nigeria sales
 Set up the business
department plan targets
model across Egypt,to balance
South revenues,
Africa stock turnover and profitability objectives
and Morocco
 Set up the business plan targets to balance revenues, stock turnover and profitability objectives
mia- Rocket Internet GmbH, Cairo,  Piloted
Egypt the roll-out of Nigeria sales department model across Egypt, South Africa and Morocco
 Piloted the roll-out of Nigeria sales department model across Egypt, South Africa and Morocco
2012 – 2014Buying
of Category Management, Jumia- Rocket Internet
and Commercial GmbH, Cairo, Egypt
Department
2012 – 2014 Jumia- Rocket Management,
Internet GmbH, Cairo,
Hired and managed 10+ team members VP of Category Buying
(category managers, merchandisers andEgypt
Commercial
and buyers)Department
VP of Category Management, Buying and Commercial Department
Hired and managed 10+ team
Monitored actual performance on weekly/monthly basis and initiated corrective
 members (category
actionsmanagers, merchandisers and buyers)
 Hired and managed 10+ team members (category managers, merchandisers and buyers)
Defined and implemented commercial and marketing strategy along with the CEO’s basis and initiated corrective actions
 Monitored actual performance on weekly/monthly
 Monitored actual performance on weekly/monthly basis and initiated corrective actions
Set up commercial and marketing Defined andwith
 partnerships implemented commercial and marketing strategy along with the CEO’s
leading brands
 Defined and implemented commercial and marketing strategy along with the CEO’s
Set up commercial
Built and implemented sourcing, replenishment, pricingand marketing
strategies and partnerships with leading brands
tools across categories
 Set up commercial and marketing partnerships with leading brands
Electronics, Casablanca, Morocco  Built and implemented sourcing, replenishment, pricing strategies and tools across categories
 nd Built and implemented sourcing, replenishment, pricing strategies and tools across categories
2010for
Account Manager – 2012
Meditel (2LG Electronics,
operator Casablanca,
in Morocco), SalesMorocco
Department
2010 – 2012 LG Electronics, Casablanca, Morocco nd
Managed sell-through operations Key Account
through Manager
Meditel’s for Meditel
channels (Own(2shops,operator in Morocco),
franchises, Sales Department
distributors,
Key Account Manager for Meditel (2nd operator in Morocco), Sales Department
wholesalers)  Managed sell-through operations through Meditel’s channels (Own shops, franchises, distributors,
 Managed sell-through operations through Meditel’s channels (Own shops, franchises, distributors,
Built and executed product launches,wholesalers)
commercial and inventory strategies on quarterly/yearly
wholesalers)
basis. Produced more than 200% growth Builtin
andLGexecuted
revenueproduct launches,
with Meditel commercial
in less and inventory strategies on quarterly/yearly
than 18 months
 Built and executed product launches, commercial and inventory strategies on quarterly/yearly
Recruited, trained and managed 20 sales basis.merchandisers
Produced more to than 200%
manage growth
closely theinsell-out
LG revenue with Meditel in less than 18 months
activities
basis. Produced more than 200% growth in LG revenue with Meditel in less than 18 months
kia, Paris, France  Recruited, trained and managed 20 sales merchandisers to manage closely the sell-out activities
 Recruited, trained and managed 20 sales merchandisers to manage closely the sell-out activities
duct Manager,2006 – 2010Department
Marketing Nokia, Paris, France
2006 – 2010 Nokia, Paris, France
Managed new product launchesProduct Manager,
and existing product Marketing Department
life cycles. Piloted and coordinated sales,
Product Manager, Marketing Department
logistics and marketing activities  Managed new product launches and existing product life cycles. Piloted and coordinated sales,
 Managed new product launches and existing product life cycles. Piloted and coordinated sales,
Managed the creation of local product logistics and marketing
customizations based activities
on operator and French market
logistics and marketing activities
requirements  Managed the creation of local product customizations based on operator and French market
 Managed the creation of local product customizations based on operator and French market
requirements
requirements
SEC Business EDUCATION
School,
EDUCATION Paris, France
2015Luxury
A in International - 2016BrandESSEC Business School, Paris, France
Management
2015 - 2016 ESSEC
Akhawayn University, Ifrane, Morocco MBA in Business School,
International LuxuryParis,
BrandFrance
Management
MBA in International Luxury Brand Management
2001-2006
helor of Engineering Al Akhawayn
and Management science University, Ifrane, Morocco
2001-2006 Al Akhawayn University,
Bachelor of Engineering andIfrane, Morocco
Management science
D TECHNOLOGY Bachelor of Engineering and Management science
LANGUAGES
bic/English/French: trilingual AND TECHNOLOGY
LANGUAGES AND TECHNOLOGY
Office (Word,Languages
Power Point, Excel, Arabic/English/French:
Access), SAP trilingual
Languages Arabic/English/French: trilingual
Computer skills MS Office (Word, Power Point, Excel, Access), SAP
Computer skills MS Office (Word, Power Point, Excel, Access), SAP
ucts, travelling,INTERESTS
biography books, exhibitions
INTERESTS
Natural skincare products, travelling, biography books, exhibitions
Natural skincare products, travelling, biography books, exhibitions
35
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Debra Mae PIOQUINTO
Debra Mae PIOQUINTO
Debra Mae PIOQUINTO

debrapioquinto@gmail.com
debrapioquinto@gmail.com
Nationality: Filipino
debrapioquinto@gmail.com
TIVE Nationality: Filipino
le managementCAREER
or categoryOBJECTIVE Nationality: Filipino
buying and merchandising in fashion and accessories

EXPERIENCE CAREER
A position inOBJECTIVE
wholesale management or category buying and merchandising in fashion and accessories
A position
ristian Dior Couture, in wholesale
Paris, management or category buying and merchandising in fashion and accessories
FranceEXPERIENCE
PROFESSIONAL
EC Field Project/Consulting
PROFESSIONAL
2016 MissionEXPERIENCE
Christian Dior Couture, Paris, France
Developing women’s
(2 months)shoe assortments
ESSEC Field Project/Consulting Mission
LORA, Manila, 2016
Philippines Christian Dior Couture, Paris, France
(2 months) ESSEC
 Developing women’s
Field Internet
Project/Consulting shoe assortments
Mission
shion E-commerce2012start-up
– 2015 venture of Rocket GmbH)
ZALORA,
Developing Manila, Philippines
women’s shoe assortments
er, Men’s Accessories 
(Fashion E-commerce start-up venture of Rocket Internet GmbH)
2012 – 2015
Managed consignment ZALORA,
and outright accounts Manila,
that madePhilippines
up two-thirds of the category’s business.
2014 – 2015 Buyer,
(Fashion Men’s Accessories
E-commerce start-up
Acquired new brand partners and doubled
Managed the portfolio from
consignment and 60venture
to 131 of
outright
Rocket
brands,
accounts
Internet
and GmbH)
identified
that made upkey two-thirds of the category’s business.
2014 – 2015 Buyer,

sub-categories to drive growth. GrewAcquiredMen’s
categorynewAccessories
revenue
Managed brandbypartners
consignment
244% from
and outright
previousthe
and doubled
accounts
year.
portfolio
that made from
up 60 to 131ofbrands,
two-thirds and identified
the category’s key
business.
Led roll out of marketplace platformsub-categories

for suppliers’ inventory
to drive management.
growth. Grew category revenue by 244% from previous year.
er, Men’s Apparel  Acquired new brand partners and doubled the portfolio from 60 to 131 brands, and identified key
Led roll out of to
sub-categories marketplace platform
Grewfor suppliers’ inventory management.
anddrive growth. category
Grewrevenue
categoryby 244% from previous year.

In charge of men’s
2013 –apparel
2014 merchandise
Buyer, selection
Men’s Apparel accounts management.
revenue by 67% from previous year. Led roll out of marketplace platform for suppliers’ inventory management.
2013 – 2014  In charge
Buyer, Men’s of men’s apparel merchandise selection and accounts management. Grew category
Apparel
Expanded men’s underwear brand and acquired
revenue top local retail partners
year.for men’s apparel.
er, Women’s Apparel  In charge of67%
by men’s from previous
apparel merchandise selection and accounts management. Grew category
 Expanded
revenue bymen’s
67%up underwear
from previous brand
year.and acquired top local retail partners for men’s apparel.
Built women’s2012
apparel brand portfolio
– 2013 Buyer, from ground
Women’s Apparel in time for website launch.
Assisted in conceptualization, buying
 Expanded
and launchmen’sof underwear
two private brand
label and acquired top local retail partners for men’s apparel.
brands.
2012 – 2013 growth  Built
Buyer, women’s
Women’s apparel brand portfolio from ground up in time for website launch.
Apparel
Tracked month-on-month forAssisted
the category
in with 316% growth
conceptualization, revenue
buying and from
launch 2012 to 2013.
of up
two

Built retail
lezione C2, Manila, Philippines - (Local women’sbrand apparel
of men’sbrandand portfolio
women’s from ground
casual apparel) inprivate
time for label brands.
website launch.
Tracked
Assisted month-on-month
in conceptualization, growthbuyingfor the
and category
launch with
of two 316%
privategrowth
label revenue
brands. from 2012 to 2013.
nd Manager 2011 – 2012 
Collezione C2, Manila, Philippines - (Local retail brand of men’s and women’s casual apparel)
Implemented 2011 marketing plans,  Tracked
including month-on-month
launch of brand’s growth for the category with 316% growth revenue from 2012
first endorsers. to 2013.
2011 – 2012 Brand
CollezioneManagerC2, Manila, Philippines - (Local retail brand of men’s and women’s casual apparel)
Launched women’s premium collection, Due Collezione, including opening of two stores.
Implemented
Brand

on Cosmetics Inc., Manila, Philippines Manager 2011 marketing plans, including launch of brand’s first endorsers.
Launched women’s premium collection, Due Collezione, including firstopening of two stores.
forImplemented 2011 marketing plans,
and including
householdlaunch of brand’s endorsers.

ultinational direct-selling
2010-2011company

personal care, intimate apparel products)
AvonLaunched
Cosmetics Inc., Manila,
women’s premium Philippines
collection, Due Collezione, including opening of two stores.
nd Assistant, Asia Pacific Regional
Intimate Apparel
(Multinational direct-selling company for personal care, intimate apparel and household products)
2010-2011 Avon
Prepared market briefs, sales reports, Cosmetics
forecasts andInc., Manila,
projections Philippines
for Product Development team.
Brand Assistant,
(Multinational Asia Pacificcompany
direct-selling Regional Intimate
for personal Apparel
care, intimate
Formulated and tracked PERT calendar ensuring
Prepared on-time
market completion
briefs, sales of
reports, activities
forecasts of business unit.apparel
and projections
and household products)
for Product Development team.
Brand

Coordinated and organized quarterly Assistant,
showroom and Asia Pacific
for regional Regional Intimate Apparel
buyers.calendar ensuring on-time completion of activities of business unit.
 Formulated
Prepared market tracked
briefs, PERT
sales reports, forecasts and projections for Product Development team.
ora, Manila, Philippines - (Multi-brand

luxury
Coordinated concept department
andtracked
organized store) showroom
quarterly
rchandise Manager,

Luxury Department
 Formulated and PERT calendar ensuringfor regional
on-time buyers. of activities of business unit.
completion
2008-2009 Adora, Manila,
Coordinated Philippines
and - (Multi-brand luxury concept
regional buyers.store)
department
Managed OTB, merchandise planning,
Merchandiseassortment
Manager,andorganized
buying
Luxury
quarterly
for men’s and
Department
showroom
women’s forapparel,
2008-2009 Adora,
accessories and shoes for brands likeManaged Manila,
Givenchy, Philippines
Etro,merchandise - (Multi-brand
Missoni, Jilplanning,
Sander, D&G, luxury concept
Chloé,and department store)
etc.buying
Merchandise OTB,
Manager, Luxury Department assortment for men’s and women’s apparel,
Conducted seasonal merchandise product training
accessories andforshoes
salesforassociates,
brands ensured
like implementation
Givenchy, Etro, of Jil Sander, D&G, Chloé, etc.
Missoni,
brand visual merchandising guidelines,
 Managed OTB,
and prepared merchandise
PR merchandise planning,
and advertising assortment and buying for men’s and women’s apparel,
plans.training for sales associates,
 Conducted
accessories seasonal
and shoes for brands product
like Givenchy, Etro, Missoni, ensured
Jil Sander, D&G, implementation
Chloé, etc. of
Launched and acquired three new brands:brand Neil
visualBarrett, Gossuin and
merchandising Anya Hindmarch.
guidelines, and prepared PR and advertising plans.
 Conducted seasonal merchandise product training for sales associates, ensured implementation of
 Launched
brand visual andmerchandising
acquired threeguidelines,
new brands: andNeil Barrett,
prepared PRGossuin and Anyaplans.
and advertising Hindmarch.
SEC Business EDUCATION
School, Paris, France
 Launched and acquired three new brands: Neil Barrett, Gossuin and Anya Hindmarch.
A in International Luxury
EDUCATION
2015 - 2016 Brand Management
ESSEC Business School, Paris, France
neo de Manila University, Manila, MBA Philippines
in Business
International Luxury Brand Management
2015
helor of Science in - 2016
Management ESSEC
Engineering School, Paris, France
2004 - 2008 Ateneoinde
MBA Manila University,
International Luxury Brand Manila, Philippines
Management
D TECHNOLOGY 2004 - 2008 Bachelor
Ateneo deofManila ScienceUniversity,
in Management Manila, Engineering
Philippines
pino/English: native,
LANGUAGESFrench: basic
Bachelor
AND of Science in Management Engineering
TECHNOLOGY
ficiency in MacLanguages
iOS and MS Office with advancednative,
Filipino/English: skills in MS Excel
LANGUAGES AND TECHNOLOGYFrench: basic
Languagesskills Proficiency
Computer Filipino/English:in Mac iOS and
native, MS Office
French: basic with advanced skills in MS Excel
s, youth cultureINTERESTS
and current
Computer events
skills Proficiency in Mac iOS and MS Office with advanced skills in MS Excel
INTERESTS
Fashion, music, sports, youth culture and current events
Fashion, music, sports, youth culture and current events

36
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Piya RAJKUMAR
Piya RAJKUMAR
Piya RAJKUMAR

Piya.Rajkumar@gmail.com

Nationality: American Piya.Rajkumar@gmail.com


Piya.Rajkumar@gmail.com
Nationality: American
TIVE Nationality: American
ationship management (CRM),
CAREER OBJECTIVE customer insights, business development, category or product
CAREER OBJECTIVE
ewellery & watches.
A role in client relationship management (CRM), customer insights, business development, category or product
EXPERIENCE A role in client
management withinrelationship
jewellery &management
watches. (CRM), customer insights, business development, category or product
management within jewellery & watches.
rtier, Paris, France
PROFESSIONAL EXPERIENCE
EC Field ProjectPROFESSIONAL
/ Consulting Mission EXPERIENCE
Recommending 2016a plan to create Cartier,
exceptional Paris, France and defining the accurate digital
experiences
2016 Cartier,Field Paris, France
(2 months)
strategies for Cartier’s
(2 months) VIPs ESSEC Field Project // Consulting
ESSEC Project
Consulting
Mission
Mission
uce Museum of Arts & Science,Greenwich, Recommending a
Connecticut, plan to create
United exceptional experiences and defining the accurate digital
createStates

Recommending
strategies for a plan VIPs
Cartier’s to exceptional experiences and defining the accurate digital
gionally based, world-class institutionstrategies
highlighting art, science
forofCartier’s VIPs and natural history)
2014 – 2015 Bruce Museum Arts & Science, Greenwich, Connecticut, United States
seum Volunteer, Development
2014 – 2015 &(Regionally
Institutional
Bruce Museum Advancement
ofworld-class
Arts & Science, Greenwich, Connecticut, United States history)
based, institution highlighting art, science and natural
Conducted due-diligence on future exhibits &
(Regionally co-sponsor
based, world-classopportunities
institution w/highlighting
leading luxury art, maisons
science and natural history)
Performed grant research for theMuseum Museum’s
Museum
Volunteer,
community
Volunteer,
Development
programs&
Development
Institutional Advancement
& Institutional
Organized tours of private collections
 Conducted
for Museum due-diligence on
patrons (American, future exhibits
Decorative, &Advancement
co-sponsor
Outsider &opportunities w/ leading luxury maisons
 Conducted
Performed due-diligence
grant research on
for future
the exhibits
Museum’s & co-sponsor
community opportunities w/ leading luxury maisons
programs
Contemporary Art) 
Performed tours grantof research for the Museum’s community programs

Analysed the Museum’s special event Organized
ticket pricing privateits
vis-à-vis collections
fundraising forcompetition
Museum patrons (American, Decorative, Outsider &
Organized
Contemporary tours of
Art) private collections for Museum patrons (American, Decorative, Outsider &
eenwich Associates LLC, Stamford,Contemporary Connecticut, Art) United States
ading strategic financial consulting  Analysed
firm the Museum’s
delivering special event
advice to financial servicesticket pricing &
providers vis-à-vis
buyers)its fundraising competition
2007 – 2014 Analysed
Greenwich
 the Museum’s
Associates LLC, special
Stamford, event ticket
Connecticut,pricingUnited
vis-à-vis its fundraising competition
States
ior Client Associate
2007 –&2014
Team Leader, Investment
Greenwich Management
Associates LLC, Practice
Stamford, Connecticut, United
(Leading
Managed client relationships, engagements strategic
and financial
products forconsulting
IM practice firm(US,delivering advice
UK & Europe) toStates
financial services providers & buyers)
(Leading
Senior strategic
Client financial
Associate & consulting
Team Leader, firm delivering
Investment advice to financial
Management services providers & buyers)
Secured renewal of seven-figureSenior agreementClientw/Associate
leading German
& Teamasset Leader, manager
Investment(€1,361bn AUM) Practice
Management Practice
Managed
Mentored, trained and led team of 12Managed

associates client relationships,
(US,relationships,
UK & Singapore) engagements
& developed and products
firm-wide for IM practice (US, UK & Europe)
Secured client
renewal of seven-figure engagements
agreement and
w/ products
leading for IMasset
German practice (US, (€1,361bn
manager UK & Europe)AUM)
training and mentoring program for junior

Secured associates
renewal of seven-figure agreement w/ leading German asset manager (€1,361bn AUM)
Optimized end-to-end process design  Mentored,
& achieved trained
50% andand led
reduction team of 12
in duration, associates (US,
cost & (US, UK
delivery &
timeSingapore) & developed firm-wide
Mentored, trained led team of 12 associates UK & Singapore) & developed firm-wide
Led analytical initiatives to identify training and risks
mentoring
& dataprogram
quality for junior associates

and resolve
training andend-to-end
mentoring program issues
for juniorin real-time
associates reduction in duration, cost & delivery time
Optimized
Evaluated pricing strategies and established

disciplined process
approach design
todesign
track and& achieved
forecast50% salesreduction in duration, cost & delivery time
Optimized
Led guide
analyticalend-to-end process
initiatives to identifyw/ and& achieved
resolve 50%
risks & data quality issues in real-time
Established “look/feel” strategy & style Led analytical for Greenwich
initiatives products
to identify global
and resolve marketing
risks &team
data quality issuesand
in real-time
Developed, managed and upheld standards,
 Evaluated pricing
best strategies
practices and
and business established disciplined
direction for products approach to track forecast sales

Evaluated
Established pricing strategies
“look/feel” strategyand & established
style guidedisciplined
for Greenwichapproach to track
products and forecast
w/ global salesteam
marketing
G. Edwards & Sons, Inc., New York, 

United States
Established
Developed, “look/feel”
managed andstrategy
upheld& style guide
standards, bestforpractices
Greenwich and products
business w/ global for
direction marketing
productsteam
ll-service securities broker-dealer to individual,
Developed,governmental,
managed and and upheld institutional
standards,clients)
best practices and business direction for products
earch Assistant, 2005 – 2006 Clients
Institutional A.G. Edwards & Sons, Inc., New York, United States
2005 – 2006 A.G. Edwards
(Full-service & Sons,broker-dealer
Inc., New York, United States
Analysed market and competitive positioningsecurities
(Full-service of institutional
securities pensionto
broker-dealer
individual,
clients
to individual,
governmental, and institutional clients)
governmental, and institutional clients)
Projected and managed commission Researchand feeAssistant, Institutional
revenueInstitutional
streams from Clients
trust & mutual fund companies
Research
 Analysed Assistant,
market and competitive Clients positioning of institutional pension clients


Analysed and
Projected market and competitive
managed commission positioning
and fee revenueof institutional pension
streams from trustclients
& mutual fund companies
SEC Business School, Paris, France  Projected and managed commission and fee revenue streams from trust & mutual fund companies
EDUCATION
A in International Luxury Brand Management
EDUCATION
2015 - 2016 ESSEC Business School, Paris, France
e studies include:
2015 - 2016 Jewels
Amrapali ESSEC& Lexus – Cultural
Business School,Biography;
Paris, De Beers Diamond Jewellers –
France
t venture; Burberry, Coach, Benefit MBA in International
Cosmetics – Luxury
omni-channel Brand
retail Management
strategy; Omega – product
MBAstudies
Case in International
include: Luxury Brand
Amrapali Jewels Management
& Lexus – Cultural Biography; De Beers Diamond Jewellers –
itioning & revival; S.T. Dupont –Case digital writing
studies include:instruments;
Amrapali H.Stern
Jewels & – brand image
Lexus – Cultural Biography;
nnecticut College, New London,joint joint venture;
United StatesBurberry, Coach, Benefit Cosmetics – omni-channel retailDe Beers Diamond
strategy; Omega –Jewellers
product –
venture; Burberry, Coach, Benefit Cosmetics – omni-channel
positioning & revival; S.T. Dupont – digital writing instruments; H.Stern – brand image retail strategy; Omega – product
in Government positioning & revival; S.T. Dupont – digital writing instruments; H.Stern – brand image
2001 – 2005 Connecticut College, New London, United States
D TECHNOLOGY 2001 – 2005 Connecticut
BA in Government College, New London, United States
lish: native, French/Spanish: basic BA in Government
LANGUAGES
Office Suite: Word, AND TECHNOLOGY
Excel, PowerPoint
LANGUAGES
Languages AND TECHNOLOGY
English: native, French/Spanish: basic
Languages
Computer skills MS English:
Office native,
Suite: French/Spanish:
Word, Excel, PowerPoint basic
of jewellery), cosmetics, culturalMS
Computer skills Office Suite:
anthropology, Word,
travel, Excel,
arts PowerPoint
& culture, consumer trends, technology
ork: L'Ecole Van INTERESTS
Cleef & Arpels – Art Nouveau and Jewelry: 20 Years of Creative Liberation,
INTERESTS
Van Cleef & Jewellery
Arpels (art history of jewellery), cosmetics, cultural anthropology, travel, arts & culture, consumer trends, technology
Jewellery (art history of jewellery), cosmetics,
Additional Coursework: L'Ecole Van Cleef &cultural
Arpels –anthropology,
Art Nouveau travel, arts & 20
and Jewelry: culture,
Yearsconsumer
of Creativetrends, technology
Liberation,
Additional Coursework: L'Ecole
Entering the World of Van Cleef & Arpels Van Cleef & Arpels – Art Nouveau and Jewelry: 20 Years of Creative Liberation,
Entering the World of Van Cleef & Arpels

37
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Divita SHARMA
Divita
Divita SHARMA
SHARMA

divita.sharma@essec.edu
divita.sharma@essec.edu
Nationality: Indian divita.sharma@essec.edu
Nationality: Indian
TIVE Nationality: Indian
n in internationalCAREER OBJECTIVE
brand management
CAREER OBJECTIVE (strategic marketing/merchandising/operational marketing) or
nces & Cosmetics A challenging position in international brand management (strategic marketing/merchandising/operational marketing) or
EXPERIENCE A challenging position in international brand management (strategic marketing/merchandising/operational marketing) or
travel retail in Fragrances & Cosmetics
travel retail in Fragrances & Cosmetics
ey, Paris PROFESSIONAL
PROFESSIONAL EXPERIENCE EXPERIENCE
EC Field Project/2016Consulting Mission Sisley, Paris
Developing a (2 2016
digital platform ESSEC Paris
Sisley,
months) Field Project/ Consulting Mission
ristian Dior Parfums – GaleriesESSEC
(2 months) FieldParis
 Lafayette,
Developing
Project/ Consulting Mission
a digital platform
es Associate Boutique Developing
InternshipChristian Dior Parfums
 a digital platform
Feb 2016 – Galeries Lafayette, Paris
Feb 2016
Learnt the fundamental Christian Dior Parfums – Galeries Lafayette, Paris
(1 week) elements of running
Sales Associate a store and providing
Boutique Internship customer service
(1 week)
I India – Issey Miyake, Jean Paul Sales Associate
Gaultier, Boutique Internship
 Learnt theNarciso Rodriguez
fundamental elements & Elie Saab Parfums
of running a store and providing customer service
ercraft Trading2013 Pvt. –Ltd. - India’sBPI Learnt
largest the fundamental
distributor & retailer elements of running
for Fragrances a store and providing customer service
& Cosmetics)
2015 India – Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez & Elie Saab Parfums
2013 – 2015 BPI India – Issey Miyake, Jean
istant Brand Manager, Pan India(Intercraft Trading Pvt. Ltd. - India’s largest distributor Paul Gaultier, Narciso Rodriguez & Elie Saab Parfums
& retailer for Fragrances & Cosmetics)
Developed & executed brand strategies (Intercraft& Trading
marketing Pvt. Ltd.to- India’s
plans manage largest
the distributor
existing & retailer
product lines &for Fragrances & Cosmetics)
Assistant Brand Manager, Pan India
new product launches Assistant Brand Manager, Pan India
 Developed & executed brand strategies & marketing plans to manage the existing product lines &
Strategized on branding activities Developed
such & executedspacebrand strategies
events,&public
marketing plans
& to manage the existing product lines &
newasproduct
promotions, on hire, relations

launches
advertising to increase brand visibility new product launches
 Strategized on branding activities such as promotions, space on hire, events, public relations &
Prepared monthly BPI sales reports, Strategized on branding
set sales targets acrossbrandactivitiesanalysed
regions, such as promotions, space on hire, events, public relations &
visibility sales trends & took

advertising to increase
timely actions to address the dynamics advertising to
of the monthly increase
retail environment brand visibility
 Prepared BPI sales reports, set sales targets across regions, analysed sales trends & took
Ensured strict adherence to brand Preparedacross
guidelines monthly BPI salesofreports, set sales targets across regions, analysed sales trends & took
timely actions toalladdress aspects marketing, ofmerchandising,

the dynamics the retail environment
logistics, training, public relations timely
&Ensured actions
advertising to address the dynamics of the retail environment
 strict adherence to brand guidelines across all aspects of marketing, merchandising,
Addressed customer complaints & created Ensuredaction
strictplans
adherence
to to brand
ensure that guidelines
BPI India’s across
customerall aspects of marketing, merchandising,
logistics, training, public relations & advertising
service was in sync with the brand’s logistics,
overall training,
vision on public relations
customer care & advertising
 Addressed customer complaints & created action plans to ensure that BPI India’s customer
erlain – LVMH Group – Intercraft  Addressed
Trading Pvt.customer
Ltd. complaints & created action plans to ensure that BPI India’s customer
service was in sync with the brand’s overall vision on customer care
istant Brand Manager,
2012 – 2015Pan IndiaGuerlain – LVMH Group – the
service was in sync with brand’s overall vision on customer care
Intercraft Trading Pvt. Ltd.
2012 – 2015
Analysed sales trends, created future Guerlain – LVMH
salesBrand
forecasts Group
and ordered– Intercraft Trading
the optimal Pvt.
stock Ltd.
mix on a
Assistant Manager, Pan India
monthly basis by closely following Assistant
the Brand
stock Manager,
turnover trendsPan in India
stores & warehouses
 Analysed sales trends, created future sales forecasts and ordered the optimal stock mix on a
Set monthly sales targets across regions Analysed sales trends, created
& designed plansfuture sales forecasts and ordered the optimal stock mix on a
monthly basis byincentive
closely following to motivate
the stocksales staff,
turnover trends in stores & warehouses
keeping in mind challenges faced monthly basis by closely following the stock turnover trends in stores & warehouses
 bySeteach point of
monthly saletargets across regions & designed incentive
sales plans to motivate sales staff,
Conceptualized & executed exclusive Setpromotional
monthly sales targets across regions & designed incentive plans to motivate sales staff,
keeping in mindevents across India, bysuch
eachaspoint
pop-up Guerlain

challenges faced of sale
stores & makeover workshops in keeping in mindto challenges faced bysales each point of sale
 strategic locations
Conceptualized promote overall
& executed exclusive promotional events across India, such as pop-up Guerlain
Collaborated with luxury pioneers such Conceptualized
as &
Shangri-La, & executed exclusive promotional events
& acrossoverall
India, such as pop-up Guerlain
makeover Jean ClaudeinBiguine,
strategicJudith Leiber

stores workshops locations to promote sales
Jaguar amongst others, to reacha niche stores & makeover
customer with segment workshops
& create in strategic
brand locations
presence to promote overall sales
Collaborated luxury pioneers such as Shangri-La, Jean Claude Biguine, Judith Leiber &
Overlooked opening new independent Collaborated
boutiques with
all luxury
over India pioneers such asbrand
and increasing Shangri-La,
presence Jean Claude Biguine, Judith Leiber &
segmentin& create brand presence

Jaguar amongst others, to reach a niche customer
retail chains like Sephora, Parcos, Jaguar
&Overlookedamongst
Shoppers Stop others, to reach a niche customer segment & create brand presence
 opening new independent boutiques all over India and increasing brand presence in
LE India, Ogaan Publications  Overlooked opening new independent boutiques all over India and increasing brand presence in
retail chains like Sephora, Parcos, & Shoppers Stop
ior Marketing 2012Executive, retail chains like
Brand Team India, Ogaan Publications Sephora, Parcos, & Shoppers Stop
– 2012
Planned & executed 2012 suchELLE
2012 – events ELLE India,
annualOgaan
as theMarketing Publications
international
Junior Executive,&Brand internalTeam ELLE conferences and
beauty awards Junior Marketing Executive, Brand Team
 Planned & executed events such as the annual international & internal ELLE conferences and
Prepared overall marketing plans Planned
which & executed events such as the annual international & internal ELLE conferences and
included
awardscreation & maintenance of a promotional

beauty
budget, organization of subscription beauty awards
drives and strategizing a digital
 Prepared overall marketing plansmarketing plan creation & maintenance of a promotional
which included
 Prepared overall marketing plans which included creation & maintenance of a promotional
budget, organization of subscription drives and strategizing a digital marketing plan
budget, organization of subscription drives and strategizing a digital marketing plan
SEC Business EDUCATION
School,
EDUCATION Paris, France
A in International
2015Luxury
- 2016 BrandESSEC Management
Business School, Paris, France
ton University, 2015 - 2016
School ESSEC Business
of Management, Boston, School,
USA Paris, France
MBA in International Luxury Brand Management
helors of Science in-Business MBA in International Luxury Brand Management
2008 2012 Management
Boston University, School of Management, Boston, USA
D TECHNOLOGY 2008 - 2012 Boston University, School of Management, Boston, USA
Bachelors of Science in Business Management
lish / Hindi: fluent, Arabic: basic Bachelors of Science in Business Management
LANGUAGES AND TECHNOLOGY
rosoft Office, LANGUAGES
Adobe Photoshop,AND
Languages
TECHNOLOGY
Mac OSX
English / Hindi: fluent, Arabic: basic
Languages English / Hindi: fluent, Arabic: basic
Computer skills Microsoft Office, Adobe Photoshop, Mac OSX
Computer skills Microsoft Office, Adobe Photoshop, Mac OSX
INTERESTS
reading & travelling
INTERESTS
Photography, fashion, reading & travelling
Photography, fashion, reading & travelling

38
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Jahnavi TAMPI
Jahnavi TAMPI
Jahnavi TAMPI

jahnavitampi@gmail.com
jahnavitampi@gmail.com
Nationality: Indian jahnavitampi@gmail.com
Nationality: Indian
TIVE Nationality: Indian
merce/Digital CAREER
marketing/orOBJECTIVE
Operational marketing including wholesale, preferably in fashion &
ces & cosmetics CAREER
(travel OBJECTIVE
retail)
A position in E-commerce/Digital marketing/or Operational marketing including wholesale, preferably in fashion &
A position in
accessories E-commerce/Digital
or fragrances & cosmetics marketing/or
(travel retail) Operational marketing including wholesale, preferably in fashion &
EXPERIENCE accessories or fragrances & cosmetics (travel retail)
vatore Ferragamo, Florence
PROFESSIONAL EXPERIENCE
SEC Field ProjectPROFESSIONAL
/ Consulting EXPERIENCE
Mission
2016 Salvatore Ferragamo, Florence
Creating a business
2016
(2 strategy
months) approach
Salvatore
ESSEC for fine jewelry/ &
Ferragamo,
Field Project bijoux product
Florence
Consulting Mission categories
d’s Group (2 months) ESSEC

Field Project / Consulting Mission
Creating a business strategy approach for fine jewelry & bijoux product categories
Boutique Internship to learn the Creating aelements
 fundamental businessofstrategy runningapproach
a store for fine jewelry & bijoux product categories
February 2016 Tod’s Group
e Label Corp,February
(1 week) 2016
Mumbai, India Tod’s
 Group Internship to learn the fundamental elements of running a store
Boutique
lebrity curated,(1 week)start-up retailing
online
2013 – 2015
 Boutique Internship
home décor, fashion to learn theand
apparel fundamental
accessories elements
with anof running a store
The Label Corp, Mumbai, India
ual turnover of2013
€ 600 000)
– 2015 The Labelcurated,
(Celebrity Corp, Mumbai,online start-upIndia retailing home décor, fashion apparel and accessories with an
and Manager and Founding Member (Celebrity
annual curated,
turnover of €online
600 000) start-up retailing home décor, fashion apparel and accessories with an
Wrote site and external content,annual as wellManager
Brand as styledof
turnover all€ visual
and 600 000)
Founding communications
Member
Planned and executed the firm’sBrand 
Public Relations
Manager andstrategy
Founding
Wrote site and external content, Member as well as styled all visual communications
Led consumer engagement through 

social
Wrote media marketing
Planned and executed the firm’s as
site and external content, well Relations
Public as styled all visual communications
strategy
Drove brand associations and advertising


Planned campaigns
and executed the firm’s Public
Led consumer engagement through social media marketing Relations strategy
Hired and trained teams (20 plus)  to Led

deliver
Drove business
consumer
brand objectives
engagement
associations through
and social campaigns
advertising media marketing
Formulated the merchandise plan  and

developed
Drove brand the collections
associations and advertising
Hired and trained teams (20 plus) to deliver business objectives campaigns
Built a working relationship and presence Hired with
Formulated respect
and trained to all (20
teams
the merchandise newplus)
channels
plan (Amazon.in)
to deliver
and developedbusiness objectives
the collections
Worked closely with the founder 

to develop
Formulated
Built the
a working value proposition
the merchandise
relationship and which
planpresenceled towith
and developedobtaining VC
the collections
respect to all new channels (Amazon.in)
funding and prepared non-financial, 

quarterly
Built
Worked updaterelationship
a working
closely content
with for and
the founderinvestors
presence
to develop with
therespect to all new channels
value proposition which led(Amazon.in)
to obtaining VC
LE India, Mumbai, India  Worked
funding and prepared non-financial, quarterly update content for investorsled to obtaining VC
closely with the founder to develop the value proposition which
he Indian edition of the funding
worldwide lifestyle and prepared
magazine of French non-financial,
ELLE ) quarterly update content for investors
2009 – 2012 ELLE India, Mumbai, India
ior Fashion Stylist,
2009 Editorial
– 2012 ELLE
(The IndianIndia,edition
Mumbai, of theIndiaworldwide lifestyle magazine of French ELLE )
Covered Indian fashion events like (The Lakme
Indian Fashion
edition
Senior Fashion Stylist, Week,
of the Wills Indialifestyle
worldwide
Editorial Fashionmagazine
Week andofanFrench ELLE )
International fashion week, Toronto Senior

Fashion
Fashion
Covered WeekStylist,
Indian Editorial
fashion events like Lakme Fashion Week, Wills India Fashion Week and an
Published fashion reports directed  toInternational
the Indian
Covered ELLE
Indian fashion readers
fashion events
week, like Lakme
Toronto Fashion Fashion
Week Week, Wills India Fashion Week and an
Responsible for trend pages, key fashion storiesfashion
International
Published asfashion
wellreports
asweek,
cover and celebrity
Toronto
directed toFashion stories
the Indian Week
ELLE readers
Elaborated and wrote content for  feature

stories,
Published fashion
fashion news
reports and advertorials
Responsible for trend pages, key fashion stories ELLE
directed to the Indian as wellreaders
as cover and celebrity stories
Published travel stories by visiting 

the specific
Responsible locations
Elaborated and wrote content for feature stories, as
for trend pages, key fashion stories well as
fashion cover
news and
and celebrity stories
advertorials
Organized and hosted ELLE events 

like Elle
Elaborated Breast
and Cancer
wrote Carnival
content for and Elle
feature
Published travel stories by visiting the specific locations India
stories, Derby
fashion news and advertorials
Contributed to the iconic Elle Breast 

Cancer Foundation
Published
Organized travel
and hostedstories Event
ELLE for
by visitingthreethe
events consecutive
likespecific years
locations
Elle Breast Cancer Carnival and Elle India Derby


Organized and hosted ELLE events
Contributed to the iconic Elle Breast Cancer Foundation like Elle Breast Cancer Carnival
Event Elle India Derby
andconsecutive
for three years
 Contributed to the iconic Elle Breast Cancer Foundation Event for three consecutive years
SEC BusinessEDUCATION
School, Paris, France
EDUCATION
BA in International
2015Luxury
– 2016BrandESSEC Management
Business School, Paris, France
2015 – 2016
Xavier’s College Mumbai, India ESSEC
MBA in Business
International School,
Luxury Paris, France
Brand Management
A. in Economics2006 with- Honors MBA in International Luxury Brand Management
2009 St. Xavier’s College Mumbai, India
2006 - 2009 St.
B.A.Xavier’s College
in Economics Mumbai,
with HonorsIndia
D TECHNOLOGY B.A. in Economics with Honors
glish/Hindi/Marathi:
LANGUAGESfluent, French:AND basic
TECHNOLOGY
crosoft PowerPoint,
LANGUAGES
LanguagesWord, Excel AND TECHNOLOGY
English/Hindi/Marathi: fluent, French: basic
Languages
Computer skills Microsoft PowerPoint, fluent,
English/Hindi/Marathi: Word, Excel French: basic
Computer skills Microsoft PowerPoint, Word, Excel
e, history and writing
INTERESTS
INTERESTS
Fashion, styling, dance, history and writing
Fashion, styling, dance, history and writing

39
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Yiqun (Amy) TAO
Yiqun (Amy) TAO
Yiqun (Amy) TAO

TYQ849@hotmail.com
TYQ849@hotmail.com
Nationality: Chinese TYQ849@hotmail.com
Nationality: Chinese
TIVE Nationality: Chinese
duct development for a luxury
CAREER fashion and accessories brand
OBJECTIVE
CAREER OBJECTIVE
Merchandising or product development for a luxury fashion and accessories brand
EXPERIENCE
Merchandising or product development for a luxury fashion and accessories brand
ristian Dior Couture, Paris
PROFESSIONAL EXPERIENCE
EC Field Project PROFESSIONAL EXPERIENCE
/ Consulting mission
2016 Christian Dior Couture, Paris
Developing women’s
2016 shoe assortments
Christian Dior Couture, Paris mission
(2 months) ESSEC Field Project / Consulting
(2 months)
nghai Xinlai Industry & TradeESSEC Field
Co.Developing
Ltd., Project
Shanghai,
women’s/ China
Consulting mission
shoe assortments
oduces bedsheets, curtains & towels  Developing
for women’s shoe assortments
luxury hotels)
2014 – 2015 Shanghai Xinlai Industry & Trade Co. Ltd., Shanghai, China
duct & Sales Manager
2014 – 2015 Shanghai bedsheets,
Xinlai Industry && Trade Co.
(Produces curtains towels forLtd., Shanghai,
luxury hotels) China
Managed the product design based on requirements
(Produces bedsheets, ofcurtains
individual& brandsfor luxury hotels)
towels
Product & Sales Manager
Cultivated business relationshipsProduct
with major international
& Sales hotel chains
 Managed theManager
product design based on requirements of individual brands
Increased sales revenue by 26% by closing 3
Managed themajor deals
product design based on major
requirements of individual brands
 Cultivated business relationships with international hotel chains
ry Commercial Consulting Ltd., Cultivated
 Shanghai,

business
China relationships with major
Increased sales revenue by 26% by closing 3 major deals international hotel chains
.1 travel retail company worldwide) Increased sales revenue by 26% by closing 3 major deals
2013 – 2014 Dufry Commercial Consulting Ltd., Shanghai, China
hion & Accessory 2013Category
– 2014 Manager
Dufry Commercial Consulting Ltd., Shanghai, China
(No.1 travel retail company worldwide)
Acted as independent buyer for (No.1
Hugo travel
Boss, Coach,
retail Dunhill,worldwide)
company Tommy Hilfiger, & Michael Kors
Fashion & Accessory Category Manager
Opened new stores for the new airport
Fashion project
& as
Accessory Category
 Acted independent buyerManager
for Hugo Boss, Coach, Dunhill, Tommy Hilfiger, & Michael Kors
Managed store inventory & operations

 Opened new stores forbuyer
Acted as independent the newforairport
Hugo Boss,
projectCoach, Dunhill, Tommy Hilfiger, & Michael Kors
Spearheaded campaign to successfully increase
Opened new sales
storesbyfor
15% the new airport project

 Managed store inventory & operations
e, Shanghai, China 

Managed store
Spearheaded inventory
campaign to & operations increase sales by 15%
successfully
C Buyer  Spearheaded campaign to successfully increase sales by 15%
2010 – 2013 Nike, Shanghai, China
Acquired inventory
2010 –based
2013 on projected sales trends
Nike,Buyer
Shanghai, China
DTC
Analyzed inventory turnover, sales,
DTC &Buyer
promotion efficiency
 Acquired inventory based on projected sales trends
Compiled weekly, monthly, and seasonal salesinventory
Acquired reports
 Analyzed inventory based
turnover,on projected sales trends
sales, & promotion efficiency
Increased sales by 22% in 2013 and Analyzed
by 15% ininventory
2012 turnover, sales, & promotion efficiency
 Compiled weekly, monthly, and seasonal sales reports
A China, Shanghai, China Compiled weekly, monthly, and seasonal sales reports

 Increased sales by 22% in 2013 and by 15% in 2012
ior Buyer, Division Planner Increased sales by 22% in 2013 and by 15% in 2012
2007 – 2010 C&A

China, Shanghai, China
Planned & managed
2007 – inventory
2010 by
C&Aadvancing
China, or delaying ordersChina to adapt to stock requirements
Junior Buyer, Shanghai,
Division Planner
Increased sales by 21.2% Junior Buyer,&Division
 Planned managedPlanner
inventory by advancing or delaying orders to adapt to stock requirements


Planned &sales
Increased managed
by 21.2% inventory by advancing or delaying orders to adapt to stock requirements
 Increased sales by 21.2%
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
2015Shanghai,
nghua University, - 2016 ChinaESSEC
MBA in Business School,
International Paris,
Luxury BrandFrance
Management
in Fashion Design & EngineeringMBA in International Luxury Brand Management
2003 – 2007 Donghua University, Shanghai, China
2003 – 2007 Donghua
BS University,
in Fashion Design &Shanghai,
EngineeringChina
D TECHNOLOGY BS in Fashion Design & Engineering
nese: native, English: fluent, French basic
LANGUAGES AND TECHNOLOGY
ficient in Microsoft Office and Photoshop
LANGUAGES AND TECHNOLOGY
Languages Chinese: native, English: fluent, French basic
Languages Chinese: native,
Computer skills Proficient English:
in Microsoft fluent,
Office French basic
and Photoshop
Computer skills Proficient in Microsoft Office and Photoshop
es, cooking, fitness
INTERESTS
INTERESTS
Fashion, travel, movies, cooking, fitness
Fashion, travel, movies, cooking, fitness

40
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Joshua TIERNEY
Joshua TIERNEY
Joshua TIERNEY

joshtierney@gmail.com
joshtierney@gmail.com
Nationality: American joshtierney@gmail.com
Nationality: American
TIVE Nationality: American
shion and accessories
CAREERsector in a multidisciplinary leadership role that blends marketing,
OBJECTIVE
nts, and creative CAREER
direction. OBJECTIVE
To grow in the fashion and accessories sector in a multidisciplinary leadership role that blends marketing,
EXPERIENCE To grow in theevents,
communications, fashionandand accessories
creative direction.sector in a multidisciplinary leadership role that blends marketing,
communications, events, and creative direction.
ey, Paris, FRANCEPROFESSIONAL EXPERIENCE
ench beauty brand PROFESSIONAL EXPERIENCE
2016creating and distributing luxury skin care, make-up, and fine perfume products)
Sisley, Paris, FRANCE
EC Field Project/2016
(2 Consulting
months) Mission
Sisley, Paris,
(French beautyFRANCE
brand creating and distributing luxury skin care, make-up, and fine perfume products)
Developing a (2 marketing
months) campaign for aField
(French
ESSEC product
beauty launch
brand
Project/ creating
Consulting andMission
distributing luxury skin care, make-up, and fine perfume products)
eat Performances, New York, NY, ESSEC
 USA Field Project/ Consulting Mission
Developing a marketing campaign for a product launch
w York City’s2011 premiere catering and Developing
event planning a marketing
company;campaign
50M USD forannual
a product launch
revenue)
q

q – 2015 Great Performances, New York, NY, USA


cutive Creative2011Director,
– 2015Style &(NewDesign
Great Department
Performances,
York City’s premiere New catering
York, NY, andUSAevent planning company; 50M USD annual revenue)
Led design team of 5, and co-managed (New marketing
York City’s team of
premiere 3; directed
Executive Creative Director, Style & and
catering production
event
Design teams of
planning
Department more 50M USD annual revenue)
company;
than 200; designed and produced 
operationally
Executive complex
Creative
Led design team large
Director, and
of 5, andStyle small scale events
& Designmarketing
co-managed Department team of 3; directed production teams of more
Collaborated with clients, venues,  chefs,
than designers,
Led design
200; teamflorists,
designed of and celebrity
5, and
produced talent
co-managed and other
marketing
operationally stakeholders
team of
complex 3; directed
large and smallproduction teams of more
scale events
to conceptualize, develop, and deliver
thanactivations
Collaborated reflective
200; designed
with of venues,
clients, client goals
and produced operationally
chefs, designers,complex large
florists, and small
celebrity scale
talent andevents
other stakeholders
Facilitated client acquisition and retention
to by executing
Collaborated
conceptualize, high-caliber
withdevelop,
clients, venues, events
and deliverchefs, for brandsreflective
designers,
activations such as of
florists, celebrity talent and other stakeholders
client goals
Bombay Sapphire, Ermenegildo Zegna, to Bergdorf
conceptualize,Goodman,
develop, GQ,and The Plaza
deliver Hotel,
activations Thereflective of client goals
Facilitated client acquisition and retention by executing high-caliber events for brands such as
Metropolitan Museum of Art, Sotheby’s,
Bombay Goldman
Facilitated client
Sapphire,Sachs, SAP, and
acquisition
Ermenegildo andthe United
retention
Zegna, byNations
Bergdorfexecuting
Goodman, high-caliber
GQ, Theevents
Plaza for brands
Hotel, Thesuch as
hion Institute of Technology, New York, Bombay Sapphire,
NY, USA Ermenegildo Zegna, Bergdorf Goodman,
Metropolitan Museum of Art, Sotheby’s, Goldman Sachs, SAP, and the United NationsGQ, The Plaza Hotel, The
ernationally recognized
q
college of Metropolitan
design, fashion, Museum
art, of Art, Sotheby’s,
communications, and Goldman Sachs, SAP, and the United Nations
business)
2014 – 2015
q
Fashion Institute of Technology, New York, NY, USA
unct Instructor,2014Precollege
– 2015 ProgramsFashion Institute
(Internationally of Technology,
recognized college New York,fashion,
of design, NY, USA art, communications, and business)
Developed and delivered original precollege
(Internationally
Adjunct workshop
recognized
Instructor, entitled
Precollege Fashionable
college of design,Affairs:
Programs fashion,Events Made
art, communications, and business)
Easy generating >20K USD in new tuition
Adjunct

revenue;
Instructor, trained
Precollege faculty to
Programs teach the course
Developed and delivered original precollege workshop entitled Fashionable Affairs: Events Made
ank Productions, New York, NY,  USADeveloped
Easy and delivered
generating >20K USD original
in newprecollege workshop
tuition revenue; entitled
trained Fashionable
faculty Affairs:
to teach the courseEvents Made
utique event planning, event design, Easy generating
experiential >20K USD
marketing, and in new tuition
production revenue; trained faculty to teach the course
company)
2007 – 2011 Swank Productions, New York, NY, USA
d Event Designer 2007 – 2011 Swank Productions,
(Boutique event planning, Newevent
York,design,
NY, USA experiential marketing, and production company)
Conceptualized, designed, and produced(Boutique
Lead Event original
event event concepts;
planning,
Designer led production
event design, teams
experiential marketing, and production company)
Developed and managed budgets maximizing
Event Designerdesigned, and produced originalcollaborated
LeadConceptualized,

profitability; negotiated contracts and event concepts; led production teams
with suppliers and clients; secured 

new businessand managed
Conceptualized,
Developed designed,budgets
and produced
maximizingoriginal event concepts;
profitability; led production
negotiated teams
contracts and collaborated
Orchestrated execution of events forwith high-net-worth
Developed and individuals,
managed multinational
budgets maximizing
suppliers and clients; secured new business corporations,
profitability; negotiated contracts and collaborated
fashion brands, and cultural institutions

with including
suppliers Morgans
and Hotel
clients; Group,
secured newBrooklyn
business Museum, Bols
Orchestrated execution of events for high-net-worth individuals, multinational corporations,
Genever, Niche Media, Motorola,  Wieden+Kennedy,
Orchestrated
fashion brands, and Cipriani,
execution cultural and
of events Bloomingdale’s
for high-net-worth
institutions including Morgansindividuals,
Hotelmultinational
Group, Brooklyn corporations,
Museum, Bols
Genever, Niche Media, Motorola, Wieden+Kennedy, Cipriani, and Bloomingdale’sMuseum, Bols
fashion brands, and cultural institutions including Morgans Hotel Group, Brooklyn
Genever, Niche Media, Motorola, Wieden+Kennedy, Cipriani, and Bloomingdale’s
SEC Business EDUCATION
School, Paris, FRANCE
EDUCATION
A in International
2015Luxury
– 2016BrandESSEC Management
Business School, Paris, FRANCE
hion Institute 2015 – 2016
of Technology, ESSEC
New
MBA in Business
York, NY, USA School,
International LuxuryParis,
BrandFRANCE
Management
A in Fabric Styling MBA in International Luxury Brand Management
2003 – 2007 Fashion Institute of Technology, New York, NY, USA
S in Display and 2003Exhibit
– 2007Design BFA
Fashion Institute
in Fabric of Technology, New York, NY, USA
Styling
D TECHNOLOGY BFA in Fabric Styling
AAS in Display and Exhibit Design
lish: native, French / Spanish: AAS in Display and Exhibit Design
basic
LANGUAGES AND TECHNOLOGY
obe Illustrator, Languages
InDesign, Photoshop,
LANGUAGES AND PowerPoint,
English: TECHNOLOGY Word, Outlook,
native, French / Spanish:Social
basic Media
ject Management, Design,
Languages
Computer Communications,
skills English: Events,
native, Budgeting,
French / Spanish:
Adobe Illustrator, InDesign, Photoshop, Client
basicManagement,
PowerPoint, Sales,
Word, Visual
Outlook, Social Media
rchandising Computer skills Project Adobe Illustrator,
Management, InDesign,
Design,Photoshop,
Communications,PowerPoint, Word,
Events, Outlook,Client
Budgeting, SocialManagement,
Media Sales, Visual
Project Management, Design, Communications, Events, Budgeting, Client Management, Sales, Visual
Merchandising
Merchandising
n, textiles, art, INTERESTS
architecture, photography, antiques, auctions, flea markets, travel, hospitality,
INTERESTS
ng, theater, business,
Design,real estate,
décor, music,textiles,
fashion, historyart, architecture, photography, antiques, auctions, flea markets, travel, hospitality,
restaurants, entertaining, theater,art,
Design, décor, fashion, textiles, architecture,
business, photography,
real estate, antiques, auctions, flea markets, travel, hospitality,
music, history
restaurants, entertaining, theater, business, real estate, music, history

41
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Natasha WISNIEWSKI
Natasha WISNIEWSKI
Natasha WISNIEWSKI

Natasha.Wisniewski@gmail.com
Natasha.Wisniewski@gmail.com
Nationality: American Natasha.Wisniewski@gmail.com
Nationality: American
TIVE Nationality: American
thin the luxuryCAREER
jewelry andOBJECTIVE
watches sector in financial or business management.
CAREER OBJECTIVE
To pursue a career within the luxury jewelry and watches sector in financial or business management.
EXPERIENCE To pursue a career within the luxury jewelry and watches sector in financial or business management.
demars Piguet,PROFESSIONAL
Le Brassus, SwitzerlandEXPERIENCE
PROFESSIONAL
EC Field Project/Consulting MissionEXPERIENCE
2016 Audemars Piguet, Le Brassus, Switzerland
Developing a 2016
new strategy for Greater
Audemars China
(2 months) ESSEC FieldPiguet, Le Brassus, Switzerland
Project/Consulting Mission
d’s, Paris, France ESSEC Field Project/Consulting
(2 months)  Developing a new strategy forMission Greater China
tique Internship Developing a new strategy for Greater China
2016 Tod’s,

Paris, France
Participated in2016
on-floor sales and stock Paris,
Tod’s, room tasks
France and processes
(1 week) Boutique Internship
cewaterhouseCoopers,
(1 week) Florham Park, New
Boutique Jersey, United States
Internship
 Participated in on-floor sales and stock room tasks and processes
erienced Associate – Retail & Consumer Industryin on-floor sales and stock room tasks and processes
Participated
2009 – 2015 PricewaterhouseCoopers,

Florham Park, New Jersey, United States
ents: Tiffany &2009Co., –Unilever,
2015 Net-A-Porter.com,
PricewaterhouseCoopers, Elizabeth Arden, Florham MarsPark,Incorporated,
New Jersey, United States
Experienced Associate – Retail & Consumer Industry
ight Watchers Inc., Prestige Brands Holdings
Experienced Associate – Retail & Consumer Industry
Clients: Tiffany & Co., Unilever, Net-A-Porter.com, Elizabeth Arden, Mars Incorporated,
Provided professional integratedClients:
audit services
Tiffanyfor SECUnilever,
&Inc.,
Co., clients in Net-A-Porter.com,
accordance with U.S. GAAP Arden, Mars Incorporated,
Elizabeth
Weight Watchers Prestige Brands Holdings
Provided professional audit services
Weight for internationally
Watchers based
Inc., Prestige clients
Brands under IFRS
Holdings accounting
 Provided professional integrated audit services for SEC clients in accordance with U.S. GAAP
Collaborated/communicated with  client’s
Provided upper management
professional to understand
integrated audit and document
for SECtheir
 Provided professional audit services forservices
internationally clientsclients
based in accordance withaccounting
under IFRS U.S. GAAP
business operations Provided professional audit services for internationally based clients under IFRS accounting

 Collaborated/communicated with client’s upper management to understand and document their
Collaborated/communicated with  international counterparts as part
Collaborated/communicated of client’s
with local submissions in
upper management to understand and document their
business operations
support of group audit business operations
 Collaborated/communicated with international counterparts as part of local submissions in
Supervised, assigned and managed teams ranging from two to five
Collaborated/communicated associates
with per project
international counterparts as part of local submissions in

support of group audit
Managed engagement team economics, including
support of annual
group audit engagement budgets and analysed actual
 Supervised, assigned and managed teams ranging from two to five associates per project
to budget variances Supervised, assigned and managed teams ranging annual
from two to five associates

 Managed engagement team economics, including engagement budgets per
andproject
analysed actual
Led team on first year full scope audit of U.S. engagement
Managed based subsidiary teamof an international
economics, includingretail company
annual engagement budgets and analysed actual
to budget variances
Established and implemented audit programsto budget and appropriate control and substantive testing
variances
 Led team on first year full scope audit of U.S. based subsidiary of an international retail company
procedures across various financial statement
Led team line
on items
first year full scope audit of U.S.andbased subsidiary of an international retail company

 Established and implemented audit programs appropriate control and substantive testing
Created test plan/audit procedures for detailed revenue
Established and and inventory
implemented audittesting
programsfor both
and retail and control and substantive testing
appropriate

procedures across various financial statement line items
consumer goods companies procedures
 Created testacross
plan/auditvarious financialfor
procedures statement
detailedline itemsand inventory testing for both retail and
revenue
Performed financial statement fluctuation Created analyses
test for year procedures
plan/audit end and quarterly/interim
for detailed reviews
revenue and inventory testing for both retail and

consumer goods companies
Coordinated cross lines of service interactions
consumer with tax
goods and risk assurance teams and specialists
companies
 Performed financial statement fluctuation analyses for year end and quarterly/interim reviews
Involved in planning and implementing standalone,
Performed special
financial purposefluctuation
statement financial statement,
analyses and

 Coordinated cross lines of service interactions with for
tax year end and
and risk quarterly/interim
assurance reviews
teams and specialists
benefit plan audits of internationally based consumer
Coordinated goods
cross lines companies

 Involved in planning andofimplementing
service interactions with tax
standalone, and purpose
special risk assurance teams
financial and specialists
statement, and
Managed multiple client commitments on simultaneous
Involved in planning engagements

benefit plan audits of and implementing
internationally basedstandalone,
consumerspecial
goods purpose
companies financial statement, and

benefit plan
Managed audits client
multiple of internationally
commitments based consumer goods
on simultaneous companies
engagements
 Managed multiple client commitments on simultaneous engagements
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
2015Allentown,
hlenberg College, - 2016 ESSEC in Business
Pennsylvania,
MBA School,
United
International States
Luxury Paris, France
Brand Management
helor of Arts – Double Major in MBA in International
Accounting and Business Luxury Brand Management
Administration
2005 – 2009 Muhlenberg College, Allentown, Pennsylvania, United States
2005 – (Study
versiteit Maastricht 2009 AbroadMuhlenberg
Bachelor Program), College,
of Arts Allentown,
–Maastricht,
Double Major TheinPennsylvania,
Netherlands
Accounting and United
BusinessStates
Administration
Bachelor
concentration in international business courses of Arts – Double Major in Accounting and Business Administration
Fall 2007 Universiteit Maastricht (Study Abroad Program), Maastricht, The Netherlands
Fall 2007 Universiteit
Full concentrationMaastricht (Study Abroad
in international businessProgram),
courses Maastricht, The Netherlands
D TECHNOLOGY
Full concentration in international business courses
lish: fluent, Spanish: intermediate, French: basic
LANGUAGES
rosoft Excel, Word,
AND
PowerPointAND
TECHNOLOGY
and familiarity with Hyperion, BCS, JDE and SAP systems
LANGUAGES
Languages English: TECHNOLOGY
fluent, Spanish: intermediate, French: basic
Languagesskills Microsoft
Computer English: fluent,Excel, Spanish: intermediate,
Word, PowerPoint and French:
familiaritybasic
with Hyperion, BCS, JDE and SAP systems
Computer skills Microsoft Excel, Word, PowerPoint and familiarity with Hyperion, BCS, JDE and SAP systems
lling, concerts,INTERESTS
exploring special dining globally
INTERESTS
Skiing, running, travelling, concerts, exploring special dining globally
Skiing, running, travelling, concerts, exploring special dining globally

42
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Juan (Nirvana) XIA
Juan (Nirvana) XIA
Juan (Nirvana) XIA

juan.xia@essec.com
juan.xia@essec.com
Nationality: Chinese juan.xia@essec.com
Nationality: Chinese
TIVE Nationality: Chinese
anagement, marketing
CAREER or sales in luxury yachts, car and technology, or jewellery and watches
OBJECTIVE
CAREER OBJECTIVE
A position in brand management, marketing or sales in luxury yachts, car and technology, or jewellery and watches
EXPERIENCE A position in brand management, marketing or sales in luxury yachts, car and technology, or jewellery and watches
rtier, Paris France
PROFESSIONAL EXPERIENCE
PROFESSIONAL
SEC Field Project/consulting missionEXPERIENCE
2016 Cartier, Paris France
Recommending a
2016 plan to create exceptional
Cartier, Parisexperiences
France & defining the accurate digital strategies
(2 months) ESSEC Field Project/consulting mission
for Cartier’s VIPs
(2 months) ESSEC Field Project/consulting mission
 Recommending a plan to create exceptional experiences & defining the accurate digital strategies
uis Vuitton, Galeries Lafayette, Paris Recommending
for Cartier’s VIPs a plan to create exceptional experiences & defining the accurate digital strategies
tomer Advisor/ Intern for Cartier’s VIPs
Feb 2016 Louis Vuitton, Galeries Lafayette, Paris
Provided product information
Febweek)
2016 and suggestions
Louis Vuitton, toGaleries
customers from all over the world
(1 Customer Advisor/ Intern Lafayette, Paris
Assisted with (1
store operations,
week) merchandising
Customer and
Advisor/ stock
Intern operations
 Provided product information and suggestions to customers from all over the world
Assisted in improving the customer service and managed clienteling suggestions to customers from all over the world

 Assisted with storeinformation
Provided product operations,and merchandising and stock operations
ysea Yachts Company Limited  Assisted Assisted in with store operations,
improving the customermerchandising
service andand stock operations
managed clienteling
.1 in China and No.25 in the world  asAssisted
a luxuryinyachts
improving the customer service and managed clienteling
manufacturer)
2011 - 2015 Heysea Yachts Company Limited
rketing Manager 2011 - 2015 Heysea
(No.1 in Yachts
China and Company
No.25 inLimited
the world as a luxury yachts manufacturer)
Led a sales team of 10 members(No.1 to develop marketing strategies and sales work; held regular
2013 - 2015 Marketing ManagerNo.25 in the world as a luxury yachts manufacturer)
in China and
training sessions
2013 - 2015 Marketing Manager
 Led a sales team of 10 members to develop marketing strategies and sales work; held regular
Assisted in tracking and analyzing marketing
Led a salesprograms
team of to 10optimize
membersoverall results
to develop marketing strategies and sales work; held regular

training sessions
Represented the company at different yachts
training exhibitions
sessions and elaborated advertising campaigns
 Assisted in tracking and analyzing marketing programs to optimize overall results
Planned and organized promotional activities;
Assisted in tracking and analyzing marketing programs toand optimize overall results campaigns

 Represented the company at different yachts exhibitions elaborated advertising
Launched a series of experiential  marketing
Represented campaigns to promote
the company yachting
at different lifestyle
yachts in Chinaand elaborated advertising campaigns
exhibitions
 Planned and organized promotional activities;
Communicated with customers to understandPlanned and their needs and
organized collect feedbacks
promotional activities;
 Launched a series of experiential marketing campaigns to promote yachting lifestyle in China
Led the team to win “Best Sales Award for Chinese Made Yacht” for marketing
Heysea 82 campaigns
due to its good
 Communicated with customers to understand their needstoand
Launched a series of experiential promote
collectyachting lifestyle in China
feedbacks
performance in sales Communicated with customers to understand their needs and collect feedbacks

 Led the team to win “Best Sales Award for Chinese Made Yacht” for Heysea 82 due to its good
rketing Specialist  Led the teamin
performance tosales
win “Best Sales Award for Chinese Made Yacht” for Heysea 82 due to its good
Conducted marketing research and attended performance businessin sales
negotiations
2011 - 2012 Marketing Specialist
Organized promotional
2011 - 2012 activities, such
Marketing as yachts exhibitions,
Specialist theme parties, and experiential
 Conducted marketing research and attended business negotiations
marketing activities Conductedpromotional
marketing research andsuch
attended business negotiations

 Organized activities, as yachts exhibitions, theme parties, and experiential
Arranged and organized ceremony for signing of
Organized yachts contract
promotional activities, such as yachts exhibitions, theme parties, and experiential

marketing activities
Assisted in defining the the brand DNA, and long
marketing term strategies
activities
 Arranged and organized ceremony for signing of yachts contract
ve Yourself, Shen Zhen 

Arranged and
Assisted in defining organized ceremony
the the brand DNA,for signing of yachts
and long contract
term strategies
line Cosmetics Store)  Assisted in defining the the brand DNA, and long term strategies
2011 - 2012 Love Yourself, Shen Zhen
founder 2011 - 2012 Love Yourself, Shen Zhen
(Online Cosmetics Store)
Imported beauty products from (Online
HK and Cosmetics
sold onlineStore) to clients in mainland China;
Co-founder
Surveyed and researched the most popular cosmetics brands in China
Co-founder
 Imported beauty products from HK and sold online to clients in mainland China;


Imported beauty
Surveyed productsthe
and researched from
mostHKpopular
and sold online tobrands
cosmetics clientsininChina
mainland China;
 Surveyed and researched the most popular cosmetics brands in China
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
n Zhou Jiao Tong2015University,
- 2016 Lan
ESSEC Zhou, China School, Paris, France
MBA in Business
International Luxury Brand Management
helor of Arts in English MBAZhou in International
2007 - 2011 Lan Jiao Tong Luxury University,BrandLan Management
Zhou, China
2007 - 2011 Lan Zhou Jiao Tong
Bachelor of Arts in English University, Lan Zhou, China
D TECHNOLOGY
Bachelor of Arts in English
ndarin/Chinese: native, English: fluent, French: intermediate
LANGUAGES AND TECHNOLOGY
office, Mc osxLANGUAGES AND TECHNOLOGY
Languages Mandarin/Chinese: native, English: fluent, French: intermediate
Languages
Computer Mandarin/Chinese:
MS office, Mc osx native, English: fluent, French: intermediate
Computer
skills MS office, Mc osx
skills
mping, fishing, INTERESTS
experiencing different cultures, travelling, bridge, cycling and basketball.
INTERESTS
Reading, jogging, camping, fishing, experiencing different cultures, travelling, bridge, cycling and basketball.
Reading, jogging, camping, fishing, experiencing different cultures, travelling, bridge, cycling and basketball.

43
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Wenjing (Edwina) XIE
Wenjing (Edwina) XIE
Wenjing (Edwina) XIE

Edwina.xie@essec.edu
Edwina.xie@essec.edu
Nationality: Chinese (HK) Edwina.xie@essec.edu
Nationality: Chinese (HK)
TIVE Nationality: Chinese (HK)
ng /retail management
CAREER in Asia / Paris in fragrances & cosmetics
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE A position in marketing /retail management in Asia / Paris in fragrances & cosmetics
A position in marketing /retail management in Asia / Paris in fragrances & cosmetics
therm/ L’Oréal LUXE, Paris, France
PROFESSIONAL EXPERIENCE
PROFESSIONAL
EC Field Project EXPERIENCE
/ Consulting Mission
2016 Biotherm/ L’Oréal LUXE, Paris, France
Conceiving an2016
(2action plan on how
months) to recruit
Biotherm/
ESSEC Field the
L’Oréalyoung
Project Chinese
LUXE, generation
Paris,
/ Consulting France with Aquasource
Mission
iconic moisturizer, by
(2 months) creating a modern
ESSEC

engaging
Field Project
Conceiving digital driven
/ Consulting
an action 360 campaign
Mission
plan on how to recruit the young Chinese generation with Aquasource
ristian Dior Parfums, Paris, France  Conceiving an action
iconic moisturizer, byplan on how
creating to recruit
a modern the young
engaging Chinese
digital drivengeneration
360 campaignwith Aquasource
tique Internship iconic moisturizer, by creating a modern engaging digital driven 360 campaign
2016 Christian Dior Parfums, Paris, France
ATER OASIS 2016 GROUP
(1 week) LTD., HONGChristian
Boutique KONG DiorS.A.R.
Parfums, Paris, France
Internship
LYCEL Brand /(1 week)DistributorBoutique
Local of Luxury Internship
Skincare brands)
2015 WATER OASIS GROUP LTD., HONG KONG S.A.R.
rketing Officer2015
(6 months) WATER
(GLYCELOASIS Brand /GROUP LTD., HONG
Local Distributor KONG
of Luxury S.A.R.brands)
Skincare
Assisted brand(6manager
months) in elaborating
(GLYCEL
Marketing media and /communication
Brand
Officer Local Distributor plan
of Luxury Skincare brands)
Coordinated with merchandizing team on bi-weekly
Marketing Officer basis to monitor sales
 Assisted brand manager in elaborating media and communication plan
Handled joint-promotions with local

businesses
Assisted brandto expand
manager
Coordinated with merchandizingconsumer bases
in elaborating
team media and communication
on bi-weekly plansales
basis to monitor
Provided strategic proposals and monitored
Coordinated brand’swithCRM system
merchandizing team on bi-weekly basis
Handled joint-promotions with local businesses to expand consumer bases to monitor sales
Coordinated with PR department  to Handled

host monthly special
joint-promotions eventswith local businesses
Provided strategic proposals and monitored brand’s CRM system to expand consumer bases
A ASIA LTD., HONG KONG S.A.R. 

Provided
Coordinated strategic
with PRproposals and monitored
department brand’s
to host monthly CRMevents
special system
and Consultancy Company, HQ in Coordinated with PR department to host monthly special events
 Paris)
2014 CBA ASIA LTD., HONG KONG S.A.R.
ount Manager2014 (6 months) CBA
(BrandASIA LTD., HONG
Consultancy Company,KONG S.A.R.
HQ in Paris)
Assisted Managing Director to pitch
(6 months) (Brand
Account new business Company, HQ in Paris)
Consultancy
Manager
Managed existing accounts and Account

communicatedManager
Assisted with clients
Managing on daily
Director basisnew business
to pitch
Managed 2 internal designers and  2 Assisted

executives to run
Managing existing projects
Director to pitch
Managed existing accounts and communicated new businesswith clients on daily basis
Provided cost estimates to clients and processed
Managed billingaccounts
and budgeting
 Managed 2 internal designers and 2 executives with
existing and communicated to runclients on projects
existing daily basis
CCANN WORLDGROUP, HONG 

Managed
KONG 2 internal
S.A.R. designers and 2 executives to run existing
Provided cost estimates to clients and processed billing and budgeting projects
vertising Company)  Provided cost estimates to clients and processed billing and budgeting
2012 – 2014 MCCANN WORLDGROUP, HONG KONG S.A.R.
ior Account Executive
2012 – 2014 MCCANN
(AdvertisingWORLDGROUP,
Company) HONG KONG S.A.R.
Managed key accounts including L’Oréal Paris
(Advertising and Maybelline
Company)
Senior Account Executive
Managed three brandstorm projects Senior

for L’Oréal
Account
Managed Hair,
Executive
key The Body
accounts Shop L’Oréal
including and Kiehl’s
Parisinand
collaboration
Maybelline
with L’Oréal HR Department  Managed key accounts including L’Oréal
Managed three brandstorm projects for L’Oréal Hair, Paris and Maybelline
The Body Shop and Kiehl’s in collaboration
Presented communication proposals  weekly
Managed
with tothree
L’Oréal clients
HR regardingprojects
brandstorm
Department productfor launches,
L’Oréaland presented
Hair, The Body Shop and Kiehl’s in collaboration
annual branding strategies every yearwith L’Oréal
Presented HR Department
communication proposals weekly to clients regarding product launches, and presented
Managed internal creative teamof 6Presented
annual brandingprojects
to run existing
communication
strategies proposals
every yearweekly to clients regarding product launches, and presented
Provided cost estimates to client andannualprocessed billing
branding and budgeting
strategies every year
 Managed internal creative team of 6 to run existing projects
DONNELLY ROMAN FINANCE, 

Managed
HONG KONG
Provided internal
cost creative
S.A.R.
estimates to team
clientofand6 to run existing
processed projects
billing and budgeting
ject Coordinator  Provided cost estimates to client and processed billing and budgeting
2011 - 2012 RR DONNELLY ROMAN FINANCE, HONG KONG S.A.R.
Managed IPO2011 projects
- 2012 RR DONNELLY
Project Coordinator ROMAN FINANCE, HONG KONG S.A.R.
Project

Coordinator
Managed IPO projects
 Managed IPO projects
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International
2015Luxury
- 2016BrandESSEC
Management
Business School, Paris, France
ng Kong Baptist 2015 - 2016 Hong
University, ESSEC
MBA Kongin Business
InternationalSchool, Paris,
Luxury France
Brand Management
helor of Arts in2007
Translation and MBA in International Luxury Brand Management
Linguistics
- 2011 Hong Kong Baptist University, Hong Kong
2007 - 2011
lins College, USA Hong
Bachelor Kong Baptist
of Arts University,and
in Translation Hong Kong
Linguistics
hange student 2009
in Communication Bachelor
Studies of Arts in Translation and Linguistics
- 2010 Rollins College, USA
D TECHNOLOGY 2009 - 2010 Rollins
Exchange College,
studentUSA in Communication Studies
ndarin / Cantonese: native, Exchange
English: fluent, student
French:in Communication
intermediary Studies
LANGUAGES AND TECHNOLOGY
look, Word, Excel, Powerpoint,
LANGUAGES
Languages Photoshop
AND
Mandarin TECHNOLOGY
/ Cantonese: native, English: fluent, French: intermediary
Languages
Computer skills Mandarin
Outlook, Word, / Cantonese:
Excel, native, English:
Powerpoint, fluent, French: intermediary
Photoshop
Computer skills Outlook, Word, Excel, Powerpoint, Photoshop

44
PAR I S
ESSEC Business School
ESSEC Executive Education
3, avenue Bernard-Hirsch ESSEC Asia Pacific
CNIT BP 230
CS 50105 Cergy 5 Nepal Park
92053 Paris-La Défense
95021 Cergy-Pontoise Cedex Singapore 139408
France
France Tél. +65 6884 9780
Tél. +33 (0)1 46 92 49 00
Tél. +33 (0)1 34 43 30 00 www.essec.edu/asia
www.executive-education.essec.edu
www.essec.edu

SIN GA P O U R

Contacts
Anne-Marie Chivé
Tél. +33 (0)1 34 43 39 34
chivea@essec.fr

© ESSEC Business School - 647250716 - July, 2016

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