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MBA IN INTERNATIONAL

LUXURY BRAND MANAGEMENT

CV BOOK 2016
21st ANNIVERSARY YEAR
2

ESSEC Business School,


L’Esprit Pionnier
CRÉÉE EN 1907, ESSEC BUSINESS SCHOOL EST UNE INSTITUTION ACADÉMIQUE

47 000
alumni à travers le monde
D’EXCELLENCE QUI S’EST, TOUT AU LONG DE SON HISTOIRE, ILLUSTRÉE PAR
SON ESPRIT PIONNIER.

En formation initiale comme en formation continue, l’ESSEC propose une

3 2 000
large gamme de programmes à tous ceux qui souhaitent vivre une expérience
d’apprentissage hors du commun, fortifier leurs talents, exprimer leur leadership
campus : Cergy, Paris-La diplômes délivrés et devenir des managers de haut niveau.
Défense, Singapour et prochai- chaque année,
nement 2 nouveaux campus, dont 1 600
au Maroc et à l’Île Maurice de niveau Master Institution séculaire, forte d’un large réseau d’entreprises et d’institutions

176
académiques en France et partout dans le monde, l’ESSEC fait le choix de
fonder son développement sur trois principes : l’innovation, l’implication et
l’internationalisation qui constituent les trois axes de la stratégie ESSEC 3i
universités partenaires dans 46 pays
tournée vers 2020.

Institution irriguée par la recherche et engagée dans une ambitieuse politique

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Marquée par une profonde tradition humaniste, l’ESSEC a fait du lien entre
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4 880
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Ces trois axes – l’innovation, l’implication et l’internationalisation - forgent la
philosophie pédagogique de l’ESSEC, commune à l’ensemble des programmes :
accompagner chaque étudiant tout au long d’un parcours de formation tourné

28 % 84 +100
vers la conquête de sa liberté. Étudier à l’ESSEC, c’est dessiner son propre
chemin vers l’avenir et intégrer une communauté solidaire de 47 000 diplômés à
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internationaux représentées étudiantes
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managers en formation continue

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Plus de 700
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#12 Executive Education Programs


ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Introduction
2016 marks a very special year for us, as we are celebrating the 21st Anniversary of ESSEC’s MBA in International Luxury Brand
Management.

Launched in 1995 and regarded by some with a certain degree of scepticism because at that time specialized MBA’s just did not exist,
with 17 students in the first class, the numbers have steadily risen over the years with 44 students in this year’s class graduating in
September 2016 and over 600 alumni around the globe.

We are particularly proud that this program, still the only one of its kind, has become a reference in terms of international luxury brand
management both within the educational field and within the luxury industry itself and that over the years we have been able to fulfil
our initial goal to “train the Managers of Tomorrow”, with a number of our alumni now holding key positions in the industry worldwide.

Every year the program attracts participants from as many as 20 different nationalities with an average of 7 years international
professional experience. This one year program provides an intensive and demanding learning experience in fashion & accessories,
jewellery & watches, fragrances & cosmetics, wines & spirits and retail. Students are exposed to all the major players in the industry
through CEO & HR conferences, site visits, case studies, field projects and mentors thus enabling them to constitute a huge diversity
of expertise and an invaluable network of industry professionals.

The MBA Program also provides ongoing career orientation and support to participants to help them find suitable positions upon
graduation. Individual counselling, seminars on job search techniques, interview simulation exercises, recruitment sessions and CV
Book distribution are some of the ways we assist participants and keep them in contact with job market realities during their studies.

Please feel free to directly contact those participants whose profile may be of specific interest to you.

The CV Book is also available on www.essec.edu under MBA Luxe.

Anthea Davis
Director of Corporate Relations and Career Development
Tel.: 33 (0) 1 34 43 31 68
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Brief description of the MBA Program


The MBA in International Luxury Brand Management program is a one-year intensive program, delivered in English at the ESSEC
Campus, on the outskirts of Paris.

It is structured to provide maximum exposure to the luxury and prestige goods industry.
In addition to the studies and projects focusing on the sector, participants also gain practical experience and in-depth knowledge of
the industry through Boutique Internships, International Field Trips, and Global Field Projects.

Boutique Internships
The luxury and prestige sector is one where retail is the ultimate battleground. Therefore all MBA participants spend at least 1 week
working in a boutique. At the end of the internship, both MBA participants and host companies write an evaluation report.

International Field Trips


Two field trips are organized to major international destinations, which either have an established luxury sector or have an emerging market
in the luxury sector. Through company presentations and site visits, MBA participants are able to better understand these markets and
gain a deeper insight into the company from an international perspective. Field trips this year are to Hong Kong/Dubai and Milan/Florence.

Global Field Projects


Participants are required to carry out specific consultancy projects for luxury and prestige companies to give them maximum exposure
to real life situations within the industry. The Global Field Project is carried out in teams of 3/4 between May and July. It concerns a
business issue within a company (for example, business plan for a new activity, feasibility study for activity expansion abroad) and is
monitored by an MBA Professor and by a company executive.

MBA Participants’ Profile


Average Age 30 years
Age Range 25-36 years
Average work experience 7 years
Academic background 14% Marketing, 14% Finance/Accounting, 24% Economics/Business,
12% Science/Engineering, 19% Social Sciences, 10% Design, 7% Law
International participants over 92% of students are non-French, representing around 20 countries each year
Class size range around 40 participants

Examples of Global Projects


Accessories Analysis of customer service in boutiques
Watches Brand extension into jewelry
Leather Goods An audit of brand image in travel retail
Fashion Brand extension for a women’s fashion brand into the male market
Retail Development and implementation of a merchandising system for retail operations
Cosmetics 1) Developing the male cosmetics market in the USA.
2) The importance of luxury service on the Chinese market
Wines and Spirits Building brand communication
Jewelry Developing and launching male jewelry
Cars Developing a business plan for a luxury car company
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Alumni news
The MBA now has over 600 graduates working in leading positions in over 30 countries around the world.

Whilst the positions our alumni occupy once they have graduated will depend on prior work experience, nationality and personal
competencies, the following gives some examples of career paths before and after the ESSEC MBA in International Luxury Brand
Management.

Work Position Position


Nationality Country Country
Experience Years before MBA after MBA

Project Manager, Business Development Manager,


Brazilian 8 Brazil Hong Kong
ITA Constructions Lancel

Creative Director, Merchandising Executive,


Chinese 5 China China
Reflexasia Stella McCartney

Global Production Travel Retail Area Manager,


Japanese 8 Japan Japan
Controller, Nissan Elizabeth Arden

V.P. Brand Practice, Snr VP Fragrances,


American 11 USA USA
Ketchum Lancôme

Global Product Marketing Marketing Manager,


Indian 8 India India
Manager, Hewlett Packard Remy Cointreau

Office Manager, Buyer/Product Manager


French 4 France France
Dalumni Accessories, Printemps

Lead Category Analyst, Trainee Store Manager,


Canadian 5 Canada China
Canadian Tyre Corp. Louis Vuitton

Sectors of Activity in which


Positions 2015 Graduates Hold
2015 graduates are working
3% 3% 3%
Own Start-up Consulting 7% Product development
Business Development/
Wholesale 3%
Founder
7%
Wines
28% & Spirits
Jewelry
& Watches 3%
35% Consulting
Operational
Marketing
35%
Fashion &
Accessories 35%
Retail
Operations

3%
HR
24%
Fragrances
& Cosmetics 11%
CRM/Digital Marketing/
Social Media
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Synergies between the MBA and Industry


Each year the program continues to build an active network with the luxury industry. Companies present on campus, or organise site
visits. They are also involved in Scholarships, Selection Juries, the Mentor Program, Boutique Internships, Case Studies, Field Projects
and Field Trips.
Our sincere thanks to L’OREAL, FIRMENICH, and EDMOND SARAN for providing scholarships last year.
Here is an overview of the companies recently involved in the program.

Current Partners and Contributors include

Audemars Piguet Kering Le Printemps


Armani Hotel Dubaï - Balenciaga Richemont
- Bottega Veneta - Cartier
BeThe1
- Gucci - Chloé
Boodles - Saint Laurent - Vacheron Constantin
Burberry - Van Cleef & Arpels
Calvin Klein L’Oréal Luxe S.T. Dupont
Chalhoub - Giorgio Armani Parfums
Salvatore Ferragamo
- Kiehls
Champagne Collet The Swatch Group
- Lancôme
Chanel - YSL Beauté - Tissot
Chanel Parfums LVMH Group Tiffany & Co
Château de Versailles - Acqua di Parma Tod’s Group
Christian Dior Couture - Bulgari - Hogan
- Christian Dior Parfums - Roger Vivier
Christian Louboutin
- D.F.S. - Tod’s
Clarins - Emilio Pucci Valentino
Ermenegildo Zegna - Fendi
Valextra
Estée Lauder Companies - Guerlain
- Krug Vins Fins de Champagne Visoanska
- Bobby Brown
- Clinique - Loro Piana Yoox Net-a-Porter Group
- Estée Lauder - Louis Vuitton
- Jo Malone - Moët et Chandon
- La Mer - Moët Hennessy
- Mac Cosmetics - Sephora
- Tom Ford Beauty Nars Cosmetics
Firmenich Paraffection Group
Floriane de Saint Pierre Pernod Ricard Luxury
Fondazione Altagamma - Royal Salute
- Martell
Harvey Nichols
- Perrier Jouet
Hermès
ESSEC MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Curriculum Vitæ
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Rachel AARON
Rachel
RachelAARON
AARON
Rachel AARON

Rachel.m.aaron@gmail.com
Rachel.m.aaron@gmail.com
Rachel.m.aaron@gmail.com
Nationality: Canadian Rachel.m.aaron@gmail.com
TIVE Nationality:
Nationality:Canadian
Canadian
distribution or supply chain Nationality:
management in jewellery and watches or fashion and Canadian
accessories.
CAREER
CAREER OBJECTIVE
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
AArole
rolein
inoperations,
operations,distribution
distributionor
orsupply
supplychain
chainmanagement
managementininjewellery
jewelleryand
andwatches
watchesor
orfashion
fashionand
andaccessories.
accessories.
A role in operations, distribution or supply chain management in jewellery and watches or fashion and accessories.
Salvatore Ferragamo,
PROFESSIONAL
PROFESSIONAL Florence, EXPERIENCE
Italy
EXPERIENCE
PROFESSIONAL
ESSEC Field Project/consulting EXPERIENCE
mission
2016
2016 Salvatore
SalvatoreFerragamo,
Ferragamo,Florence, Florence,Italy Italy
Creating a2016
business strategy approach
Salvatore for fine jewelleryFlorence, and bijoux product categories
FieldFerragamo, Italy

(2
(2months)
months) ESSEC
ESSEC Field Project/consulting
Project/consultingmission mission
Feelunique.com, London United Kingdom
(2 months) ESSEC Field Project/consulting mission
 Creating
Creatingaabusinessbusinessstrategy strategyapproach
approachfor forfine
finejewellery
jewelleryand andbijoux
bijouxproduct
productcategories
categories
Consultant, Customer Experience  Creating a business strategy approach for fine jewellery and bijoux product categories
2016
2016 Feelunique.com,
Feelunique.com, London
London United
United Kingdom
Kingdom
 Audited the existing customer journey
2016 Feelunique.com, London United Kingdom
Consultant,
Consultant, Customer
Customer Experience
Experience
 Developed a digital strategy andConsultant,
improved the Customerdigital Experience
customer experience
 Audited
Auditedthe theexisting
existingcustomer
customerjourney journey
 Designed a loyalty program and assisted Audited Feelunique.com
the existing in improving
customer journey customer experience
 Developed
Developed aadigital
digital strategy
strategy and
andimproved
improvedthe thedigital
digitalcustomer
customerexperience
experience
Chanel, Paris France, Intern – Sales Associate
Developed a digital strategy and improved the digital customer experience


Designed
Designed aaloyalty
loyalty program
program and
and assisted
assisted Feelunique.com
Feelunique.com in
inimproving
improving customer
customerexperience
experience
 Rotated through shoes, leather goods and accessories
Designed a loyalty departments
program and assisted Feelunique.com in improving customer experience
Feb
Feb2016
2016 Chanel,
Chanel,Paris

ParisFrance,
France,Intern Intern––Sales SalesAssociate
Associate
 Assisted inFebvarious
2016 back office operations
Chanel, including
Paris France, stock
Internroom organization,
– Sales Associate retail operations,
(1
(1week)
week)  Rotated
Rotated through
through shoes,
shoes, leather
leather goods
goods and
andaccessories
accessoriesdepartments
departments
visual merchandising,
(1 week) and aftersalesRotated
servicethrough shoes, leather goods and accessories departments
 Assisted
Assistedininvarious variousback backoffice
officeoperations
operationsincluding
includingstock stockroomroomorganization,
organization,retailretailoperations,
operations,
Assisted senior sales associateswithAssistedinternational in variousVIP customers
back office operations
serviceincluding stock room organization, retail operations,

visual
visualmerchandising,
merchandising, and
andafter
aftersales
sales service
CarbonCure Technologies, Halifax, Canada visual merchandising, and after sales service VIP
 Assisted
Assisted senior
seniorsales salesassociates
associates with
with international
international VIPcustomers
customers
(Green Technology Start-Up Specializing in Concrete)
Assisted senior sales associates with international VIP customers
2013
2013––2015
2015 
CarbonCure
CarbonCureTechnologies,Technologies,Halifax, Halifax,Canada Canada
Director of Corporate DevelopmentCarbonCure Technologies, Halifax, Canada
2013 – 2015 (Green
(GreenTechnology
TechnologyStart-Up Start-UpSpecializing
Specializingin inConcrete)
Concrete)
Managed strategy analyst and coordinated
(Greenof management teamSpecializing
Technology (CTO, CFOin VP Sales) to
CorporateStart-Up Concrete)

Director
Director ofCorporate Development
Development
determine development of business Directorunits and meet
of Corporate annual corporate
Development goals
 Managed
Managed strategy
strategyanalyst analyst and
andcoordinated
coordinatedmanagementmanagementteam team(CTO,
(CTO,CFO CFOVP VPSales)
Sales)toto
 Transitioned revenue model from  royalty
Managed structurestrategy to aanalyst
flat fee; anddeveloped
coordinated salesmanagement
and marketing team (CTO, CFO VP Sales) to
determine
determinedevelopment
developmentof ofbusiness
business units
unitsand andmeetmeetannualannualcorporate
corporate goals
goals
strategies to properly align with technology
determine development
development of from
business units and meet
 Transitioned
Transitioned revenue
revenuemodel model fromroyalty
royalty structure
structure totoannual
aaflat corporate
flatfee;
fee; developed
developed goalssales
salesand
andmarketing
marketing
 Negotiated bulk pricing agreement with supplier revenue
Transitioned to reducemodel costs from
of technology
royalty implementation
structure to a flat fee; developed sales and marketing

strategies
strategiestotoproperlyproperlyalign alignwithwithtechnology
technologydevelopment
development
Grew revenue of customer base by 33% by developing
strategies to properly new markets in green building products
pricingalign with technology development

 Negotiated
Negotiated bulk
bulk pricing agreement
agreement with
withsupplier
supplier totoreduce
reducecostscostsof oftechnology
technologyimplementation
implementation
Innovacorp, Halifax, Canada (Early  Stage Venturebulk
Negotiated Capital
pricingFund) agreement with supplier to reduce costs ofinintechnology implementation
 Grew
Grewrevenue
revenueof ofcustomer
customerbase baseby by33%33%by bydeveloping
developing new
newmarkets
markets green
greenbuilding
building products
products
Investment Associate Grew revenue of customer base by 33% by developing new markets in green building products
2011
2011––2013
2013 Innovacorp,
Innovacorp,Halifax,

Halifax,Canada Canada(Early (EarlyStageStageVenture
VentureCapitalCapitalFund) Fund)
 Responsible for–assessing
2011 2013 over Innovacorp,
350 early stage technology
Halifax, Canada companies
(Early per year
Stage for venture
Venture Capital Fund)
Investment
InvestmentAssociate
Associate
capital investment and developing companies
Investment Associateas investment prospects
 Responsible
Responsible for
forassessing
assessingover over350 350early
earlystage
stagetechnology
technologycompanies companiesper peryear
yearfor
forventure
venture
Conducted market research, financial modelling,for
Responsible pro forma document review, due diligence,
investmentassessing over 350 early stage technology companies
prospects per year for venture
 
capital
capitalinvestment and
anddeveloping
developing companies
companies asasinvestment
investmentprospects
negotiation and legal due diligence as part of
capital the investment
investment process companies as investment prospects
and developing
 Conducted
Conducted market
marketresearch,
research, financial
financialmodelling,
modelling,pro proforma
formadocument
documentreview, review,dueduediligence,
diligence,
 Streamlined internal due diligence and management
Conducted market oversight
research, responsibilities
financial to allow
modelling, pro partners
formaprocess
document review, due diligence,

negotiation
negotiationand andlegal
legaldue duediligence
diligence as
aspart
part of
ofthetheinvestment
investment process
to increase their deal management from 5 deals and
negotiation per partner
legal due to diligence
8 deals per partner
asmanagement
part of the investment process
 Streamlined
Streamlined internal
internal due
due diligence
diligence and
and management oversight
oversightresponsibilities
responsibilitiestotoallow allowpartners
partners
 Managed due diligence process for follow on investment
Streamlined internal resulting
due diligence in deployment
and management of 3.5 oversight responsibilities to allow partners
totoincrease
increasetheir theirdeal dealmanagement
managementfrom from55deals dealsper perpartner
partnertoto88dealsdealsper perpartner
partner
million USD in capital to 10 start-uptocompanies
increase
 Managed
Managed duetheir
due deal management
diligence
diligence process
processfor from 5on
forfollow
follow ondeals per partner
investment
investment to 8 deals
resulting
resulting in per partnerof
indeployment
deployment of3.5
3.5
MMM Group, Ottawa, Canada (Engineering Managed Conglomerate)
due diligence process for follow on investment resulting in deployment of 3.5

million
millionUSD USDin incapital
capitaltoto10 10start-up
start-upcompanies
companies
Planning Associate, GIS Analyst
2010
2010––2011
2011 MMMmillion
MMM Group,
Group, USDOttawa,
Ottawa,in capital
Canada
Canada to 10(Engineering
start-up companies
(Engineering Conglomerate)
Conglomerate)
Part of a 30 person
2010 team working
– 2011 MMM on a master
Group, plan for theCanada
Ottawa, two holy cities of Makkah and
Analyst (Engineering Conglomerate)

Planning
PlanningAssociate,
Associate,GIS GISAnalyst
Madinah in Saudi Arabia Planning
 Part
Partof ofaAssociate,
a30 personGIS
30person team
team Analyst
working
workingon onaamaster
masterplan planfor forthethetwotwoholy
holycities
citiesof ofMakkah
Makkahand and
Assisted in the research and writing of several
Part of a 30 plan
persondeliverables including a land use plan,
Arabia working on a master plan for the two holy cities of Makkah and
team
 
Madinah
Madinahin inSaudi
SaudiArabia
housing plan, development and growth plan and
Madinah in environmental plan for both cities
 Assisted
Assisted ininthe theSaudi
research
researchArabiaand
andwriting
writingof ofseveral
severalplan plandeliverables
deliverablesincluding
includingaaland landuseuseplan,
plan,
Conducted extensive GIS analysis for comprehensive
Assisted in the plan deliverables
research and
andwriting
growthofplan several plan deliverables including bothacities
land use plan,
 
housing
housingplan,plan,development
developmentand growth plan and
andenvironmental
environmental plan
plan for
forboth cities

housing plan,
Conducted
Conducted extensive development
extensive GIS
GISanalysis and growth
analysis for plan and environmental
forcomprehensive
comprehensive plan
plandeliverables plan for both cities
deliverables
ESSEC Business School, Paris, France Conducted extensive GIS analysis for comprehensive plan deliverables
EDUCATION
EDUCATION

MBA in International
EDUCATION Luxury Brand Management
2015
2015 --2016
2016 ESSEC
ESSECBusinessBusinessSchool, School,Paris, Paris,France
France
Case Studies include: a
2015 - 2016 comparativeESSEC
study between
Business Van Cleef Paris,
School, & Arpels and Chow Tai Fook
France
MBA
MBAin inInternational
International Luxury
Luxury Brand
Brand Management
Management
Dalhousie University, Halifax, Canada MBA in International Luxury Brand Management
Case
Case Studies
Studies include:
include:aacomparative
comparative study
study between
betweenVan VanCleef Cleef&&ArpelsArpelsand andChow
ChowTai TaiFook
Fook
Bachelor of Environmental Land Use CasePlanning,
Studies Honors
include: a comparative
2006
2006--2010
2010 Dalhousie
DalhousieUniversity,
University,Halifax, Halifax,Canada Canada between Van Cleef & Arpels and Chow Tai Fook
study
ND TECHNOLOGY 2006 - 2010 Dalhousie
Bachelor
Bachelor of University, Halifax,
ofEnvironmental
Environmental Land
LandUse Canada
Use Planning,
Planning,Honors Honors
English: fluent, French: advanced Bachelor of Environmental Land Use Planning, Honors
LANGUAGES
LANGUAGES
MS Office, Keynote
AND
AND
Pages, HTML
TECHNOLOGY
TECHNOLOGY
(intermediary), social media, wordpress
LANGUAGES
Languages
Languages AND
English:TECHNOLOGY
English: fluent,
fluent, French:French:advanced
advanced
Languages
Computer
Computerskills
skills MS English:
MSOffice, fluent,
Office,Keynote
Keynote French:
Pages,advanced
Pages, HTML
HTML(intermediary),
(intermediary),social socialmedia,media,wordpress
wordpress
Computer
hion, reading, old moviesskills MS Office, Keynote Pages, HTML (intermediary), social media, wordpress
INTERESTS
INTERESTS
INTERESTS
Travel,
Travel,jewellery,
jewellery,fashion,
fashion,reading,
reading,old
oldmovies
movies
Travel, jewellery, fashion, reading, old movies
1
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Johannes ADER
Johannes
Johannes
ADER
ADER
Johannes ADER

johannesader@gmail.com
johannesader@gmail.com
johannesader@gmail.com
Nationality: German johannesader@gmail.com
Nationality:
Nationality:
German
German
ECTIVE Nationality: German
CAREER
CAREER
er in retail or product OBJECTIVE
OBJECTIVE
management, preferably in store operations or travel retail for a fashion,
CAREER
e & spirits brand or group.
To To
pursueOBJECTIVE
pursue
a career
a career
in retail
in retail
or product
or productmanagement,
management,
preferably
preferably
in store
in store
operations
operations
or travel
or travel
retail
retail
for for
a fashion,
a fashion,
AL EXPERIENCE Toaccessories
pursue a career
accessories
or winein&retail
or wine spirits orbrand
& spirits product
brand ormanagement,
or group.
group. preferably in store operations or travel retail for a fashion,
DFS, Saipan,accessories or wine
PROFESSIONAL
PROFESSIONAL
USA & Hong & S.A.R.
spirits brand
EXPERIENCE
Kong,EXPERIENCE
or group.
P.R. China
PROFESSIONAL
ESSEC Field Project,
2016 2016 EXPERIENCE
Consulting Mission
DFS,DFS,Saipan,
Saipan, USA USA & Hong
& Hong Kong, Kong, S.A.R.
S.A.R.P.R.P.R. China
China
 Developing2016a business
(2 months) plan to
(2 months) DFS, enhance
Saipan,
ESSEC
ESSEC theField
Field customer
USA & Hong
Project, experience
Project, Kong,in
Consulting
Consulting order
S.A.R.
Mission to drive
P.R.
Mission China business in the
T Galleria(2bymonths)
DFS in SaipanESSEC
(Northern

Mariana
Field Project,
 Developing
Developing aIslands)
Consulting
business
a business Mission
planplanto enhance
to enhance the the
customer
customer experience
experiencein order
in order
to drive
to drive
business
business
in the
in the
Chanel, Paris, France  Developing
T Galleria aby
T Galleria business
DFS
by DFS inplan
Saipan to enhance
in Saipan (Northern theMariana
(Northern customer
Mariana experience
Islands) in order to drive business in the
Islands)
MBA Intern, ChanelFebFebBoutique,
20162016 Printemps
Chanel, department
TChanel,
Galleria by France
Paris, DFS
Paris, store
in Saipan (Northern Mariana Islands)
France
 Responsible
Feb for sales
2016
(1 week) advising
(1 week) for
Chanel,
MBA a
MBAmulti-cultural
Paris,
Intern, France
Intern,
ChanelChanelclientele
Boutique,
Boutique, Printemps
Printemps department
department store store
 Achieved(1 highest
week)sales turnover
MBA
ofIntern,
the day on second
Chanel
 Responsible
Responsible for forday
Boutique,
sales ofPrintemps
sales the
advising internship
advising department
for aformulti-cultural store
a multi-cultural clientele
clientele
Style-Vision Asia Ltd., Shanghai, P.R. China
  Responsible
 Achieved
Achieved for highest
highestsalessales
advising
sales
turnover for aofmulti-cultural
turnover the
of the
dayday onclientele
on second second daydayof the
of the
internship
internship
(French consulting2014firm
2014 based
– 2015 in Shanghai,
– 2015 Achievedspecialized
Style-Vision
Style-Visionhighest
AsiaAsia in
Ltd.,product
sales
Ltd.,turnover
Shanghai, innovation
Shanghai, ofP.R.
theP.R.andChina
day
China oncreative
secondbranding)
day of the internship
Business Development
2014 – 2015Manager, Style-Vision
Automotive
(French
(French and
Asia Industrial
consulting Ltd.,
consulting firm Accounts
Shanghai,
firm
based based P.R.
in Shanghai, China
in Shanghai, specialized
specialized in product
in productinnovation
innovation
andand
creative
creative
branding)
branding)
 Responsible for business development,
(French
Business project
consulting
BusinessDevelopmentconsulting
firm based
Development &incommunications
Manager, Shanghai,
Manager, Automotive specialized
Automotive andand in product
Industrial
Industrial innovation
Accounts and creative branding)
Accounts
 Successfully brought in and managed
Business

several
Development
 Responsible
large
Responsible for accounts
Manager,
business
for business incl. Nissan (China),
Automotive
development,
development, and
project Hyundai
Industrial
project
consultingAccounts
consulting & communications
& communications
(China)   Responsible
 Successfully forbrought
Successfully business
brought indevelopment,
and
in andmanaged
managedproject
several consulting
severallargelarge & communications
accounts
accountsincl.incl.
Nissan
Nissan
(China),
(China),
Hyundai
Hyundai
China Harmony New Energy Auto 
Holding
Successfully
(China) Ltd.,
(China) Shanghai,
brought in and P.R. Chinaseveral large accounts incl. Nissan (China), Hyundai
managed
(Investment holding
2012 company,
2012
– 2014
– 2014dealing(China)
exclusively in luxury and ultra-luxury vehicles in China)
China
ChinaHarmony
Harmony NewNew Energy
Energy Auto AutoHolding
Holding Ltd., Ltd.,
Shanghai,
Shanghai, P.R.P.R. ChinaChina
Premium Brands Executive,
2012 – 2014 Ultra-Luxury
China Vehicles
Harmony
(Investment
(Investment Division
New
holding
holding Energy
company,
company,Auto Holding
dealing
dealing Ltd., Shanghai,
exclusively
exclusively in luxury
in luxury P.R.
and and China
ultra-luxury
ultra-luxuryvehicles
vehicles
in China)
in China)
 Developed business for Ferrari, Maserati,
(Investment
Premium
Premium Rolls-Royce
holding
Brands
Brands company,
Executive, & Aston
Executive, dealing Martin
Ultra-Luxury
Ultra-Luxury across
exclusively
VehiclesChina
in luxury
Vehicles Division and ultra-luxury vehicles in China)
Division
 Consulted on retail operations and
Premium

branding
Brands
 Developed
across
Developed businessbrands
Executive,
business Ultra-Luxury
for Ferrari,
for Ferrari, Vehicles
Maserati,
Maserati, Division
Rolls-Royce
Rolls-Royce & Aston
& Aston Martin
Martin
across
across
China
China
 Provided customer service training and
  Developed
quality
 Consulted
Consulted assessment
business
on retail for
on retail Ferrari,
operations
operations Maserati,
andand Rolls-Royce
branding
branding across
across & brands
brands Aston Martin across China
 Managed relationships (B2C, B2B)  Consulted
 Provided oncustomer
Provided retail operations
customer service
service andtraining
training branding
andand across
quality
quality brands
assessment
assessment
 2014: Awarded best service performance
  Provided
 Managed
for
Managed Ferrari,
customer
relationshipsMaserati
service
relationships andB2B)
training
(B2C, (B2C, Rolls-Royce
and
B2B) quality dealerships
assessment
 2014: Achieved highest sales performance
 Managed
 2014:
2014: countrywide
relationships
Awarded
Awarded for
bestbest(B2C,Ferrari
service B2B)
service and
performance Maserati
performance dealerships
for Ferrari,
for Ferrari,Maserati
Maseratiandand Rolls-Royce
Rolls-Roycedealerships
dealerships
The Ritz-Carlton Hotel Shanghai, Pudong,
  2014:
 2014:
Shanghai,
Awarded
2014:
Achieved
Achieved P.R.
besthighest China
service
highest performance
sales sales
performance for Ferrari,
performance countrywide Maserati
countrywide andFerrari
for Ferrari
for Rolls-Royce
andand dealerships
Maserati
Maserati
dealerships
dealerships
Intern, Human Resources
2012 2012 and Public
 The
Relations
2014:
The departments
Achieved
Ritz-Carlton
Ritz-Carlton highest
HotelHotel sales
Shanghai, performance
Shanghai, Pudong,
Pudong,countrywide
Shanghai,
Shanghai, forP.R.
P.R. Ferrari
ChinaChinaand Maserati dealerships
 Involved 2012
in all HR and PR operations,
TheIntern, improved
Ritz-Carlton
Intern,
Human
Human inResources
Hotel departmental
Resources Shanghai,
andand PublickeyRelations
Pudong,
Public operations
Shanghai,
Relations P.R. China
departments
departments
 Managed social engagement Intern,and

content
Human strategy
 Involved Resources
Involved in all across
in HR
all HR virtual
andand Public
PR PRcommunities
Relations
operations,
operations, departments
improved
improved in departmental
in departmental keykey
operations
operations
 Planned and hosted editor meetings, prepared
  Involved
 Managed in all
Managed press
HR
social releases,
socialandengagement
engagement managed
PR operations,andand VIP
content guests
improved
contentstrategyin departmental
strategy
acrossacross
virtual key
virtual operations
communities
communities
 Successfully initiated cooperative projects
  Managed
 Planned
with
social
Plannedandand local
hosted Louis
engagement
hosted
editor Vuitton
editormeetings,and Burberry
andmeetings,
content strategy
prepared
prepared boutiques
across
presspress virtual
releases,
releases,communities
managed
managed VIPVIP
guests
guests
 Successfully executed digital & social
Plannedprojects,
and hosted
 Successfully
Successfully driving
initiated follower-numbers
editor
initiated meetings,
cooperative
cooperative across
prepared
projects
projectswithmedia
press
withreleases,
local local
Louis managed
Louis
Vuitton
Vuitton VIPand
and guests
Burberry
Burberry
boutiques
boutiques
Successfully
 Successfully
  initiated
Successfully executedcooperative
executeddigital & projects
digitalsocial
& social with local
projects,
projects, Louis
driving
driving Vuitton and Burberry
follower-numbers
follower-numbers acrossboutiques
across
media
media
ESSEC BusinessEDUCATION
EDUCATION
School, Successfully
Paris, France  executed digital & social projects, driving follower-numbers across media
EDUCATION
MBA in International
2015 -Luxury
2015 2016 BrandESSEC
- 2016 Management,
ESSEC Business L’Oréal
BusinessSchool,scholarship
School,
Paris,
Paris, recipient
France
France
Case studies include: Brand
2015 - 2016 Identity
ESSECand
MBA MBADNA Analysis
Business
in International (Fendi),
School,Luxury
in International Paris,Omni-channel
LuxuryFrance
Brand
Brand Strategy
Management,
Management, (H&M),
L’Oréal
L’Oréal
scholarship
scholarship
recipient
recipient
New Product Launch (S.T. Dupont), MBA Retail
CaseCase Distribution
instudies
International
studies
include: and
Luxury
include:
BrandStrategy
Brand
Brand Analysis
Management,
Identity
Identity
andand
DNA (Burberry),
DNA L’Oréal
Analysis
Analysisscholarship
(Fendi),
(Fendi), recipient Strategy
Omni-channel
Omni-channel Strategy
(H&M),
(H&M),
Brand Analysis (Maserati, Tesla Motors),
CaseNew New USProduct
studies Market
include:
Product LaunchStrategy
Brand
Launch
(S.T. (Omega),
Identity
(S.T. andPop-up
Dupont),
Dupont),DNA
Retail
RetailExhibition
Analysis
Distribution(Fendi),
Distributionandand Omni-channel
Strategy
Strategy
Analysis Strategy
Analysis (H&M),
(Burberry),
(Burberry),
Development (Kenzo) etc. New Product
Brand
Brand Launch
Analysis
Analysis (S.T.
(Maserati, Dupont),
(Maserati,
TeslaTeslaRetail
Motors), Distribution
Motors),
US USMarket
Market andStrategy
Strategy
Strategy Analysis
(Omega),
(Omega), (Burberry),
Pop-up
Pop-up
Exhibition
Exhibition
Hotelschool The Hague, The Hague, Brand The Netherlands
Analysis
Development
Development (Maserati,
(Kenzo)
(Kenzo) Tesla
etc. etc. Motors), US Market Strategy (Omega), Pop-up Exhibition
Bachelor of Business
2009 Administration
2009
– 2013 inHotelschool
Hotel Management
– 2013 Development
Hotelschool (Kenzo)
TheThe etc.
Hague,
Hague,
TheTheHague,
Hague,TheThe
Netherlands
Netherlands
(Top of the class,
2009GPA 83.58, best
– 2013 thesis)
Hotelschool
Bachelor
BachelorofTheof Hague,
Business
Business The Hague, The
Administration
Administration Netherlands
in Hotel
in Hotel
Management
Management
AND TECHNOLOGY Bachelor
(Top ofofthe
(Top Business
of the
class, Administration
class,
GPA GPA
83.58,
83.58, in Hotel
bestbest
thesis) Management
thesis)
German: native, LANGUAGES
English: fluent,
LANGUAGES French:
(Top
AND of
AND advanced,
the class,
TECHNOLOGY GPA
TECHNOLOGY Mandarin:
83.58, intermediate,
best thesis) Spanish: basic
Windows XP,LANGUAGES
Mac OS X,
Languages Microsoft
Languages AND Office, Opera,
TECHNOLOGY
German:
German:native, Fidelio,
native,
English:Micros
English:
fluent,
fluent,
French:
French:
advanced,
advanced,
Mandarin:
Mandarin:
intermediate,
intermediate,
Spanish:
Spanish:
basic
basic
Languages
Computer
Computerskills German:
skillsWindows native,
Windows
XP,XP,English:
Mac MacOS OSfluent,
X, French:
Microsoft
X, Microsoft advanced,
Office,
Office,
Opera,Mandarin:
Opera,
Fidelio, intermediate,
Fidelio,
Micros
Micros Spanish: basic
Computer
INTERESTS
Japonism, politics, skills
INTERESTS
literature, Windows
opera, dragon XP,
boatMac OS
paddling X, Microsoft Office, Opera, Fidelio, Micros
INTERESTS
en in need (Huixin Orphanage
Contemporary Shanghai
Contemporary art, art, and Ritz-Carlton
Japonism,
Japonism,
politics,
politics,Community
literature,
literature, Footprints
opera,
opera,
dragon Foundation)
dragon
boatboat
paddling
paddling
Contemporary
Support
Support art,children
Japonism,
for children
for in needpolitics,
in need
(Huixin literature,
(Huixin
Orphanage opera,
Orphanage dragonand
Shanghai boat
Shanghai andpaddling
Ritz-Carlton
Ritz-Carlton
Community
Community
Footprints
Footprints
Foundation)
Foundation)
Support for children in need (Huixin Orphanage Shanghai and Ritz-Carlton Community Footprints Foundation)

2
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Aurore BASLY
Aurore
Aurore
Aurore
BASLY
BASLY
BASLY

baslya@yahoo.fr
baslya@yahoo.fr
baslya@yahoo.fr
baslya@yahoo.fr
Nationality : French
Nationality
Nationality
Nationality
: French
: French
: French
ECTIVE
ng or business CAREER
development
CAREER
CAREER inOBJECTIVE
jewelry
OBJECTIVE & watches or in fashion & accessories
OBJECTIVE
A role
AA
AL EXPERIENCE role
in
role
marketing
in in
marketing
marketing
or or
business
or
business
business
development
development
development
in jewelry
in in
jewelry
jewelry
& watches
&&watches
watches
or or
in or
fashion
in in
fashion
fashion
& accessories
&&accessories
accessories
Cartier, Paris, France
PROFESSIONAL
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
EXPERIENCE
ESSEC Field Project/consulting mission
2016
2016
2016 Cartier,
Cartier,
Cartier,
Paris,
Paris,
Paris,
France
France
France
 Recommending a plan to create exceptional experiences and defining the accurate digital
(2 (2
months)
(2
months)
months) ESSEC
ESSEC
ESSEC
Field
Field
Field
Project/consulting
Project/consulting
Project/consulting mission
mission
mission
strategies for Cartier’s VIPs
  Recommending
 Recommending
Recommending a plan
a aplanplan
to tocreate
tocreate
create
exceptional
exceptional
exceptionalexperiences
experiences
experiences
andand and
defining
defining
defining
thetheaccurate
theaccurate
accurate
digital
digital
digital
Christian Dior Couture, Paris, France – Dior
strategies
strategies forBon
strategies for Marché
Cartier’s
for
Cartier’s
Cartier’s
VIPs and
VIPsVIPsDior Joaillerie Place Vendôme
Retail operations internship
2016
2016
2016 Christian
Christian
Christian
DiorDior
Dior
Couture,
Couture,
Couture,Paris,
Paris,
Paris,
France
France
France
– Dior
– Dior
– Dior
Bon BonBon
Marché
Marché
Marchéandand
Dior
andDior
Dior
Joaillerie
Joaillerie
Joaillerie
Place
Place
Place
Vendôme
Vendôme
Vendôme
 Assisted the management in daily operations of a luxury boutique
(1 (1
week)
(1
week)
week) Retail
Retail
Retail
operations
operations
operationsinternship
internship
internship
Musée du Louvre, Paris, France   Assisted
 Assisted
Assisted
thethemanagement
themanagement
management in daily
in in
daily
daily
operations
operations
operations
of of
a luxury
of
a luxury
a luxury
boutique
boutique
boutique
Exhibitions Project Manager – Registrar. Exhibitions Department
2009
2009
2009
– 2015
– 2015
– 2015 MuséeMusée
Musée
duduLouvre,
duLouvre,
Louvre,Paris,
Paris,
Paris,
France
France
France
 Organized exhibitions in coordination with internal and external counterparts (curators, lenders,
Exhibitions
Exhibitions
Exhibitions
Project
Project
Project
Manager
Manager
Manager – Registrar.
– Registrar.
– Registrar.
Exhibitions
Exhibitions
Exhibitions
Department
Department
Department
couriers, carriers, insurance companies, architect, publishers, sponsors) – a typical exhibition
  Organized
 Organized
Organizedexhibitions
exhibitions
exhibitionsin coordination
in in
coordination
coordinationwithwith
with
internal
internal
internal
andand
external
andexternal
external
counterparts
counterparts
counterparts
(curators,
(curators,
(curators,
lenders,
lenders,
lenders,
requires management of up to 90 lenders in more than 15 countries, involves more than 100
couriers,
couriers,
couriers,
carriers,
carriers,
carriers,
insurance
insurance
insurance
companies,
companies,
companies, architect,
architect,
architect,
publishers,
publishers,
publishers,
sponsors)
sponsors)
sponsors)
– a– typical
–a typical
a typical
exhibition
exhibition
exhibition
people, and implies collaboration with 2 to 3 partner cultural institutions
requires
requires
requires
management
management
management of of
upofup
toupto
90to90
lenders
90lenders
lenders
in in
more
inmore
more
than
than
than
15 15
countries,
15countries,
countries,
involves
involves
involves
moremore
more
thanthan
than
100100
100
 Supervised and controlled exhibition’s overall budget
people,
people,
people,
andand implies
and implies
implies
collaboration
collaboration
collaborationwithwith
with
2 to2 3to
2 partner
to
3 partner
3 partner
cultural
cultural
cultural
institutions
institutions
institutions
 Managed loan requests and negotiated loan conditions. Secured venues, wrote contracts and
  Supervised
 Supervised
Supervisedandand controlled
andcontrolled
controlled
exhibition’s
exhibition’s
exhibition’s
overall
overall
overall
budget
budget
budget
negotiated cost sharing agreements for travelling exhibitions
  Managed
 Managed
Managed loanloanloan
requests
requests
requests
andand negotiated
andnegotiated
negotiatedloanloan
loan
conditions.
conditions.
conditions.
Secured
Secured
Securedvenues,
venues,
venues,
wrote
wrote
wrote
contracts
contracts
contracts
andandand
 Bought services: handled the public tenders for transport & insurance, recruited and managed
negotiated
negotiated
negotiated
cost cost
sharing
costsharing
sharing
agreements
agreements
agreements forfor
travelling
for
travelling
travelling
exhibitions
exhibitions
exhibitions
staff
  Bought
 Bought
Bought
services:
services:
services:
handled
handled
handled
thethe
public
thepublic
public
tenders
tenders
tenders
forfor
transport
for
transport
transport
&& insurance,
&insurance,
insurance,
recruited
recruited
recruited
andandmanaged
andmanaged
managed
 Spoke in public in various conferences internationally
staff
staff
staff
Musée du Louvre, Paris, France   Spoke
 Spoke
Spoke
in public
in in
public
public
in various
in in
various
various
conferences
conferences
conferencesinternationally
internationally
internationally
Deputy Head of Exhibitions Department (Maternity Cover)
2011
2011
2011
– 2012
– 2012
– 2012 MuséeMusée
Musée
duduLouvre,
duLouvre,
Louvre,Paris,
Paris,
Paris,
France
France
France
 Oversaw the general activity, the good execution of projects within deadlines
Deputy
Deputy
Deputy
Head
HeadHead
of Exhibitions
of of
Exhibitions
ExhibitionsDepartment
Department
Department (Maternity
(Maternity
(Maternity
Cover)
Cover)
Cover)
 Managed a team of 4 coordinators and deputized for the Head of exhibition when necessary
  Oversaw
 Oversaw
Oversawthethegeneral
the
general
general
activity,
activity,
activity,
thethegood
thegood
good
execution
execution
execution
of of
projects
of
projects
projects
within
within
within
deadlines
deadlines
deadlines
Réunion des Musées Nationaux  (RMN),
 Managed Paris,
 Managed
Managed aFrance
a team team
a team
of of
4 coordinators
of
4 coordinators
4 coordinators andanddeputized
anddeputized
deputized
forfor
the
for
the
Head
the
Head
Head
of of
exhibition
of
exhibition
exhibition
when
when
when
necessary
necessary
necessary
Exhibitions Registrar
2007
2007
2007
– 2008
– 2008
– 2008 Réunion
Réunion
Réunion
desdesMusées
des
Musées
Musées Nationaux
Nationaux
Nationaux (RMN),
(RMN),
(RMN),Paris,
Paris,
Paris,
France
France
France
 Managed transport, installation planning and insurance of borrowed works. In charge of public
Exhibitions
Exhibitions
Exhibitions
Registrar
Registrar
Registrar
tender, budget control
  Managed
 Managed
Managed transport,
transport,
transport,
installation
installation
installation
planning
planning
planning
andandinsurance
and
insurance
insurance
of of
borrowed
of
borrowed
borrowed
works.
works.
works.
In In
charge
In
charge
charge
of of
public
of
public
public
tender,
tender,
tender,
budget
budget
budget
control
control
control
ESSEC Business School, Paris, France
EDUCATION
EDUCATION
EDUCATION
MBA in International Luxury Brand Management
2015
2015
2015
– 2016
– 2016
– 2016 ESSEC ESSEC
ESSEC
Business
Business
Business
School,
School,
School,
Paris,
Paris,
Paris,
France
France
France
Case studies include: Bulgari – Brand identity; Cartier and Messika – Brands’ biography and
MBAMBA
MBA
in International
in in
International
International
Luxury
Luxury
Luxury
BrandBrand
Brand
Management
Management
Management
success factors; Pucci – How to attract Millennials to stores; Chow Sang Sang and Damas –
Case
Case Case studies
studiesstudies include:
include:
include: Bulgari
Bulgari
Bulgari – –Brand
– Brand Brand identity;
identity;
identity; Cartier
CartierCartier
andandandMessika
Messika
Messika – Brands’
– –Brands’
Brands’
biography
biography
biography
andand
and
Business model study
success
success
success
factors;
factors;
factors;
Pucci
Pucci
Pucci
– How
– –HowHow
to to
attract
toattract
attract
Millennials
Millennials
Millennials
to to
stores;
tostores;
stores;
ChowChow
Chow
Sang
Sang
Sang
Sang
Sang
Sang
andand
and
Damas
Damas
Damas
– ––
Ecole du Louvre, Paris, France and Sorbonne
Business
Business
Business
model
model University,
model
study study Paris, France
study
Museum studies diploma and Master’s Degree in Art History
2002
2002
2002
– 2006
– 2006
– 2006 Ecole Ecole
Ecole
duduLouvre,
du
Louvre,
Louvre,
Paris,
Paris,
Paris,
France
France
France
andandSorbonne
andSorbonne
Sorbonne University,
University,
University,
Paris,
Paris,
Paris,
France
France
France
Toulouse Business School, Toulouse, Museum France
Museum
Museumstudies
studies
studies
diploma
diploma
diploma
andand
Master’s
andMaster’s
Master’s
Degree
Degree
Degree
in Art
in in
Art
History
ArtHistory
History
Graduate Business School diploma
2001
2001
2001
– 2004
– 2004
– 2004 Toulouse Toulouse
Toulouse
Business
Business
Business
School,
School,
School,
Toulouse,
Toulouse,
Toulouse,
France
France
France
Tec de Monterrey, Mexico, Mexico Graduate
Graduate
Graduate
Business
Business
Business
School
School
School
diploma
diploma
diploma
MBA
2004
2004
2004 TecTec
de
Tecde
Monterrey,
de
Monterrey,
Monterrey, Mexico,
Mexico,
Mexico,
Mexico
Mexico
Mexico
AND TECHNOLOGY 1 year
1 year
1 year MBAMBA
MBA
French / English / Spanish: trilingual, Italian: basic
LANGUAGES
LANGUAGES
LANGUAGES ANDAND
AND
TECHNOLOGY
TECHNOLOGY
TECHNOLOGY
MS Office, Filemaker, TMS, Photoshop, Illustrator
Languages
Languages
Languages French
French
French
/ English
/ English
/ English
/ Spanish:
/ Spanish:
/ Spanish:
trilingual,
trilingual,
trilingual,
Italian:
Italian:
Italian:
basic
basic
basic
Computer
Computer
Computer
skillsskills MSMS
skills Office,
MSOffice,
Office,
Filemaker,
Filemaker,
Filemaker,
TMS,
TMS,
TMS,
Photoshop,
Photoshop,
Photoshop,
Illustrator
Illustrator
Illustrator
g, art, fashion, INTERESTS
interior design
INTERESTS
INTERESTS
Travelling,
Travelling,
Travelling,
sailing,
sailing,
sailing,
art,art,
fashion,
art,
fashion,
fashion,
interior
interior
interior
design
design
design

3
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Tiffanie BOGGS
Tiffanie BOGGS
Tiffanie BOGGS

tboggs@chicagobooth.edu
tboggs@chicagobooth.edu
Nationality: American tboggs@chicagobooth.edu
TIVE Nationality: American
Nationality: American
n Fashion and Accessories
CAREER or Jewelry and Watches, preferably in the United States or London.
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
Retail Management in Fashion and Accessories or Jewelry and Watches, preferably in the United States or London.
Retail Management in Fashion and Accessories or Jewelry and Watches, preferably in the United States or London.
vatore Ferragamo, Florence, Italy EXPERIENCE
PROFESSIONAL
SEC Field ProjectPROFESSIONAL
/ Consulting Mission EXPERIENCE
2016 Salvatore Ferragamo, Florence, Italy
Creating a business
2016 strategy for the fine jewelry
Salvatore and bijoux
Ferragamo, productItaly
Florence, categories.
(2 months) ESSEC Field Project / Consulting Mission
(2 months)
dline Industries, Mundelein, United
ESSEC Field aProject
States
Creating business / Consulting
strategy forMission
the fine jewelry and bijoux product categories.
rgest privately held manufacturer andCreatingdistributor a business strategy
of healthcare for theinfine
supplies the jewelry and bijoux product categories.
United States)
2012 – 2015 Medline Industries, Mundelein, United States
duct Manager 2012 – 2015 Medline Industries, Mundelein, United States
(Largest privately held manufacturer and distributor of healthcare supplies in the United States)
Responsible for multiple product lines with
(Largest a combined
privately total of $13 million
held manufacturer in annualofsales.
and distributor healthcare supplies in the United States)
Product Manager
Supervised and trained two direct reportsManager
Product in operational and tactical aspects of the product lines.
 Responsible for multiple product lines with a combined total of $13 million in annual sales.
Negotiated pricing and programs  with new and current
Responsible suppliers
fortrained
multiple that resulted
product in ancombined
average of
 Supervised and two direct lines
reports with in aoperational totaltactical
and of $13 aspects
million of
in the
annual sales.lines.
product
more than $50,000 in cost savings annually.


Negotiated pricing and programs with new and current suppliers that resulted in an averagelines.
Supervised and trained two direct reports in operational and tactical aspects of the product of
Developed promotional programs  for specific customer
Negotiated pricing and segments
programs and worked newdirectly with suppliers
sales
more than $50,000 in cost savingswith annually. and current that resulted in an average of
force and sales management to develop moreand launch
than marketing
$50,000 in cost campaigns
savingsfor for these programs.
annually.
 Developed promotional programs specific customer segments and worked directly with sales
Traveled internationally to develop and maintainpromotional
Developed relationships with current
programs for suppliers,
specific develop
customer segments and worked directly with sales

force and sales management to develop and launch marketing campaigns for these programs.
relationships with potential suppliers, and and
force to learn
sales manufacturing
management toprocesses.
develop and launch marketing campaigns for these programs.
 Traveled internationally to develop and maintain relationships with current suppliers, develop
Traveled nationally to meet with customers,Traveledmeet and work with
internationally the sales
to develop and force, and give
maintain
relationships with potential suppliers, and to learnrelationships
manufacturing with current suppliers, develop
processes.
presentations and perform product demonstrations
relationships at national
with potential and regionaland
suppliers, sales to meetings.
learn manufacturing processes.
 Traveled nationally to meet with customers, meet and work with the sales force, and give
ne, Pleasant Prairie, United States  Traveled nationally
presentations to meetproduct
and perform with customers,
demonstrations meet and work with
at national andthe sales force,
regional and give
sales meetings.
ading distributor of shipping, industrial, presentations
and packaging and perform
materialsproduct
in North demonstrations
America) at national and regional sales meetings.
2008 – 2012 Uline, Pleasant Prairie, United States
ociate Product2008
Manager
– 2012 Uline, Pleasant Prairie, United industrial,
States
(Leading distributor of shipping, and packaging materials in North America)
Responsible for multiple product lines with
(Leading a combined
distributor of total of $43
shipping, millionand
industrial, in annual
packagingsales.materials in North America)
Associate Product Manager
Selected new products, generated catalog Product
Associate page layouts,
Managerand wrote product copy for catalog.
 Responsible for multiple product lines with a combined total of $43 million in annual sales.
ercrombie & Fitch, Mishawaka andSelected Responsible
Chicago, new for
United multiple
States
products, product lines
generated catalog with a combined
page layouts, andtotalwrote
of $43 millioncopy
product in annual sales.
for catalog.
re Manager  Selected new products, generated catalog page layouts, and wrote product copy for catalog.
2003 – 2008 Abercrombie & Fitch, Mishawaka and Chicago, United States
Managed a team 2003of –250
2008staff members,
Abercrombie including 5 reporting managers.
2007 – 2008 Store Manager& Fitch, Mishawaka and Chicago, United States
Exceeded annual sales
2007 – 2008 targets by more than
StoreManaged
Manager 15% annually, with the exception of 2008.
 a team of 250 staff members, including 5 reporting managers.
Managed company merchandising and presentation
Managed aannual teamstandards.
of 250targets
staff members, including 5 reporting managers.


Exceeded sales by more than 15% annually, with the exception of 2008.
Trained, coached, and motivated all Exceeded
staff members bysales
setting high,by butmore
achievable goals,
 Managed company merchandising and presentation standards. the exception of 2008.
annual targets than 15% annually, with
providing feedback, and effectively communicating
Managedcoached,
company withmerchandising
each member of the team.


Trained, and motivated alland staff presentation
members by standards.
setting high, but achievable goals,
re Manager Trained, coached, and motivated all staff members by setting

providing feedback, and effectively communicating with eachhigh,
memberbut achievable
of the team.goals,
Responsible for the visual merchandising role of
providing the management
feedback, and team, communicating
effectively which involved the with each member of the team.
2006 – 2007 Store Manager
implementation and–maintenance
2006 2007 of planograms
Store Manager for quarterly floorsets and weekly updates.
 Responsible for the visual merchandising role of the management team, which involved the
nd Representative Responsible for and the visual merchandising role offor thequarterly
management team,and
which involved the

implementation maintenance of planograms floorsets weekly updates.
2003 – 2006 implementation
Brand Representative and maintenance of planograms for quarterly floorsets and weekly updates.
2003 – 2006 Brand Representative
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
2016 Class Representative,
2015 – 2016 elected ESSEC by classmates
MBA in Business
InternationalSchool,
LuxuryParis, France
Brand Management
e University of Chicago Booth School MBA inofInternational
Business, Chicago, UnitedManagement
Luxury Brand States
 2016 Class Representative, elected by classmates
A, Concentrations in Marketing Management, 2016 Class Strategic Management,
Representative, elected andbyEntrepreneurship
classmates
2013Retail,
– 2015Apparel, The University of Chicago Booth School of Business, Chicago, United States
Member of Booth2013 – 2015 The and Luxury
University Group
of and
Chicago Booth
Booth Marketing
School ofClub
Business, Chicago, United andStates
MBA, Concentrations in Marketing Management, Strategic Management, Entrepreneurship
versity of Notre Dame, Notre Dame, MBA, United States in Marketing Management, Strategic Management, and Entrepreneurship
Concentrations
 Member of Booth Retail, Apparel, and Luxury Group and Booth Marketing Club
A, Concentration in Marketing  Member
2003 – 2007 University ofof Booth
Notre Retail,Notre
Dame, Apparel,
Dame, andUnited
LuxuryStatesGroup and Booth Marketing Club
D TECHNOLOGY 2003 – 2007 University of Notre
BBA, Concentration in MarketingDame, Notre Dame, United States
ish: native, French: intermediate BBA, Concentration in Marketing
anced competency
LANGUAGES
in Word, Access,
AND TECHNOLOGY
Excel, PowerPoint, Outlook, SAP, and AS/400.
LANGUAGES
Languages AND
English: TECHNOLOGY
native, French: intermediate
Languagesskills Advanced
Computer English: native, French:inintermediate
competency Word, Access, Excel, PowerPoint, Outlook, SAP, and AS/400.
Computer skills Advanced competency in Word, Access, Excel, PowerPoint, Outlook, SAP, and AS/400.
tness and nutrition, fashion,
INTERESTS and music.
INTERESTS
International travel, fitness and nutrition, fashion, and music.
International travel, fitness and nutrition, fashion, and music.

4
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT

Jing CAI Jing CAI

Jing CAI

jing.cai@essec.edu jing.cai@essec.edu

Nationality: Chinese Nationality: Chinese


jing.cai@essec.edu

TIVE CAREER OBJECTIVE Nationality: Chinese


A brand management or business development role preferably in jewellery
or business development role preferably in jewellery & watches or fragrances & cosmetics & watches or fragrances & cosmetics
CAREER OBJECTIVE
PROFESSIONAL
A brand management EXPERIENCE
EXPERIENCE or business development role preferably in jewellery & watches or fragrances & cosmetics
FS, Hong Kong 2016 DFS, Hong Kong
PROFESSIONAL
(2 months)
SSEC Field Project/consulting missionEXPERIENCE
ESSEC Field Project/consulting mission
Proposing a2016
plan to enhance theDFS, Proposing
customer
Hong a plan to
experience
Kong in enhance the customer
order to drive businessexperience
in T Galleria in order to drive business in T Galleria
Saipan (2 months) Saipan
ESSEC Field Project/consulting mission
Manufacture HYSEK2014 – 2015
S.A, Shanghai,Manufacture
 ProposingHYSEK
China a plan toS.A,enhanceShanghai, China experience in order to drive business in T Galleria
the customer
An independent Swiss Watch maker) (An independent
Saipan Swiss Watch maker)
usiness Development
2014 – Manager,
2015 Business
Business Development
Development
Manufacture HYSEK Manager,
Department Business
S.A, Shanghai, Development Department
China
Opened the brand’s first flagship (An Opened
store the brand’s
in China
independent (Peninsula,
Swiss WatchfirstShanghai)
flagship
maker)store in China (Peninsula, Shanghai)
Set up a store retail team by recruiting Setand
Business upDevelopment
amanaging
store retail team by recruiting
a Manager,
5-member and managingDepartment
team Development
Business a 5-member team
Conducted private VIP events around Conducted
China private VIP events around China
Opened the brand’s first flagship store in China (Peninsula, Shanghai)
TERNAL Optical & Perfumery (FarSet
2011 – 2014 ETERNAL
 up Ltd,
East) aOptical
store retail team
& Perfumery
Shanghai by recruiting
/ Hong (Far East)
Kong, and Ltd,
China managing a 5-member
Shanghai / Hong team
Kong, China
An exclusive distributor of over 60(An  Conducted
exclusive
international private VIP
distributor
fragrance, events
of over
skincare, 60 around China
international
cosmetic, opticalfragrance, skincare, cosmetic, optical and sunglass
and sunglass
rands in Hong 2011
Kong,–Macau brands
2014 and Mainland
ETERNAL inChina)
Hong Kong,&Macau
Optical and Mainland
Perfumery (Far East) China)
Ltd, Shanghai / Hong Kong, China
rand Manager2013 – 2014
of P&G (An exclusive
Brand
Prestige Fragrance, Manager distributor
Fragranceof P&G of over
Prestige
& Beauty 60 international
Fragrance,
Division fragrance,
Fragrance skincare,
& Beauty cosmetic, optical and sunglass
Division
brands
Responsible for the overall business in Hong
Responsible
strategy andKong,
for
all theMacau
base overall and
business Mainland
business China)
strategy
activities and Prestige
of P&G all base business activities of P&G Prestige
fragrance brands
2013 –(Gucci,
2014 Dolce Brand fragrance
& Gabbana,
Manager brands
Hugo (Gucci,
of Boss,
P&G Dolce
Lacoste
Prestige & & Gabbana,
Escada)
Fragrance, Hugo Boss,
Fragrance Lacoste
& Beauty & Escada)
Division
2011 –Manager,
istribution Channel 2013 Distribution
Fragrance
 Channel
& Beauty
Responsible Manager,
Division
for the Fragrance
overall business & Beauty
strategy and Division
all base business activities of P&G Prestige
Led development of trade marketing  Led development
strategy
fragrance to achieve
brands of defined
tradeDolce
(Gucci, marketing
business strategy
objectives
& Gabbana, to achieve
Hugo Boss,defined
across Lacostebusiness
& Escada)objectives across
fragrance, beauty
2011 –and fragrance,
skincare categories
2013 Distribution beauty Manager,
Channel and skincare categories
Fragrance & Beauty Division
Set
Ledup
Set up a wholesale/key account distribution a organization
wholesale/key
development account
throughout
of trade distribution
marketingSouth Chinaorganization
strategy thatachieve
to throughout
increased
defined Southobjectives
business China thatacross
increased
sales by 30% per year sales by 30%
fragrance, per year
beauty and skincare categories
&G, Guangzhou, 2010China
- 2011 P&G,
 SetGuangzhou,
up a wholesale/key
China account distribution organization throughout South China that increased
sales byDepartment
Key Account
ey Account Manager, Customer Development 30% per year
Manager, Customer Development Department
Led 3-year 2010
joint business
- 2011 plan P&G, Guangzhou, China plan with clients
with
 Led
clients3-year joint business
Key Account Manager, Customer Development Department
TERNAL Optical 2005 &– 2010
Perfumery ETERNAL
(Far East) Optical
Ltd, &
Shanghai Perfumery
/ Hong (Farclients
East) Ltd, Shanghai / Hong Kong, China
 Led 3-year joint business plan Kong,
with China
usiness Development Manager, Fragrance Business & Development
Beauty Division Manager, Fragrance & Beauty Division
Launched French
2005 –beauty
2010 brand ETERNAL Launched
Bourjois in ChinaFrench
Optical &beauty
in 2009 brand Bourjois
Perfumery (Far East) in Ltd,
ChinaShanghai
in 2009 / Hong Kong, China
Managed fragrance sector press/media Managed
Business fragrance
relations,
Developmenteditorial sector press/media
tracking,
Manager, reporting,
Fragrance relations,
Beautyeditorial
&press Divisiontracking, reporting, press
 presentations,
presentations, and media planning/monitoring
Launched in and beauty
2008
French media planning/monitoring
brand Bourjois in China in 2008
in 2009
Generated €10.7 M in retail value Generated
 sales in 3 years
Managed €10.7by M
fragrance in retailpress/media
developing
sector value salesrelations,
in 3 years
and establishing by developing
partnership
editorial andreporting,
tracking, establishing
presspartnership
with key account clients with key account clients
presentations, and media planning/monitoring in 2008
EDUCATION  Generated €10.7 M in retail value sales in 3 years by developing and establishing partnership
with key account clients
SSEC Business 2015 – 2016
School, ESSEC Business School, Paris, France
Paris, France
EDUCATION
MBA in International Luxury BrandMBA in International Luxury Brand Management
Management
2002
2015 –– Shenzhen,
henzhen University, 2006
2016 Shenzhen
China
ESSEC Business University,School,Shenzhen, China
Paris, France
achelor in International EconomicsBachelor
& Trade
MBA in International
in International Economics
Luxury & Trade
Brand Management
2002 – 2006 Shenzhen University, Shenzhen, China
D TECHNOLOGY LANGUAGES AND Bachelor in International Economics & Trade
TECHNOLOGY
Mandarin: native, English / Cantonese: fluent, native,
Languages Mandarin: French:English
basic / Cantonese: fluent, French: basic
Microsoft Office:Computer skills AND TECHNOLOGY Excel, PowerPoint
Microsoft
Word, Excel, PowerPoint
LANGUAGES Office: Word,
Languages Mandarin: native, English / Cantonese: fluent, French: basic
INTERESTS
Computer skills Microsoft Office: Word, Excel, PowerPoint
nd yoga Travelling, cooking and yoga
INTERESTS
Travelling, cooking and yoga

5
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Maria Carolina CASAS
Maria Carolina CASAS
Maria Carolina CASAS

mariacarolina.casas@essec.edu

Nationality : Philippines mariacarolina.casas@essec.edu


mariacarolina.casas@essec.edu
Nationality : Philippines
TIVE Nationality : Philippines
onal marketingCAREER
and business development in fragrances and cosmetics
OBJECTIVE
CAREER OBJECTIVE
A position in international marketing and business development in fragrances and cosmetics
EXPERIENCE
A position in international marketing and business development in fragrances and cosmetics
ée Lauder Companies Europe, Paris,
PROFESSIONAL France
EXPERIENCE
EC Field ProjectPROFESSIONAL
/ Consulting mission EXPERIENCE
Analysing the2016
2016
Estée of
risks and opportunities
Estée
Lauder
Lauder
Companies
the pharmacy
Companies marketEurope, Paris, France
Europe, Paris, France
ject Manager, (2(2 months)
Estée ESSEC
Lauder Companies Field Project
(ELC Project /
Beauty Inc., Consulting
Philippines)mission
months) ESSEC Field
Analysing theMalone/ Consulting
risks and mission
opportunities
Managed key launch activities of 
Origins
Analysingand Jo theEstée
risks andLondon in Manilaof
opportunities
the pharmacy
including
of(ELC
the pharmacypressmarket
and
market
2015
store opening 2015
events. Project
 Manager, Lauder Companies Beauty Inc., Philippines)
Project Manager,
Managed key Estée
launch Lauder
activitiesCompanies
of Origins (ELCand Beauty
Jo MaloneInc.,London
Philippines)in Manila including press and
nd Manager, Bobbi Brown and La Mer (Estée Lauder
Managed key events.
launchVietnam, LLC)
activities of Origins and Jo Malone London in Manila including press and

Identified key strategic actions for the store opening
brands and supervised its execution, which resulted in 15%
2014 for Brand store opening
Manager, events.
Bobbi Brown and La Mer first
(Estée Lauder Vietnam, LLC)
like door retail2013 – growth
sales
2013 – 2014 Brand Bobbi Brown
Manager, and 12%
Bobbi for
BrownLa Mer
and Laagainst
Mer (Estée year of launch.
Lauder Vietnam, LLC)

Evaluated performance of Bobbi Brown Identified
and Lakeykey
Mer strategic actions
and developed for the
3-year brands and
plan forand eachsupervised
brand. its execution, which resulted in 15%
Identified
like door retail strategic
sales actions
growth for for the
Bobbi brands
Brown and supervised
12% its execution, first
which resulted in 15%
Managed both brand’s P&L to ensure operational
like door retail effectiveness
sales growth and
for financial
Bobbi KPIsand
Brown were12%met.for La Mer against
for La Mer
against first
year
year
of launch.
of launch.

Fostered relationships with retailers Evaluated
and initiated performance
partnerships of to
Bobbi Brown
optimize and Laof
presence Mer and developed
brands in- 3-year plan for each brand.
 Evaluated
Managed performance
both brand’s of Bobbi
P&L to Brown
ensure and La Mer
operational and developed
effectiveness and 3-year
financialplan
KPIsfor were
each met.
brand.
store. Managedrelationships
both brand’s with P&Lretailers
to ensure operational effectivenesstoand financial KPIs were met. in-
es and Marketing Manager, Bobbi  Fostered
Brown and relationships
La Mer, (Estée Lauder and
Vietnam, initiated partnerships optimize presence
LLC) partnerships to optimize presence of brands in- of brands
 Fostered
store. with retailers and initiated
Expatriated to Vietnam to lead the launch of Bobbi Brown and La Mer in the market
2012 – 2013 Salesstore. and Marketing Manager, Bobbi Brown and La Mer, (Estée Lauder Vietnam, LLC)
Collaborated with
2012global
– 2013and regional brand teams toManager,
develop launch initiatives inLatheMer,
market.
Sales and Marketing
Expatriated to Vietnam Bobbi
to lead theBrown
launch and
of Bobbi (Estée
Brown andLauder
La Mer Vietnam, LLC)
in the market
Expedited opening of new stores in both Ho
Expatriated Chi Minh
towith and
Vietnam Hanoi
toand during
leadregional the
the launch first Bobbiofto
year
of teams operation.
Brown andlaunch
La Merinitiatives
in the market
Created local consumer engagement  Collaborated
plans focusedwith global
on building brand brand
awareness and new develop in the market.
 Collaborated
Expedited opening global
of new and regional
stores in brand
both Ho teams
Chi to customer
Minh develop
and Hanoilaunch initiatives
during the firstinyear
the market.
of operation.
acquisition. Expedited opening of new stores in both Ho Chi Minh and Hanoi during the first year of operation.
Headed the recruitment and training
 Created local
of sales local consumer
and marketing engagement
teams plans
of bothplans
brands.focused on building brand awareness and new customer
 Created
acquisition. consumer engagement focused on building brand awareness and new customer
Led the 2013 Breast Cancer Awareness campaign to engage employees, partners and clients.
acquisition.
rketing Executive, Bobbi Brown and  Headed
La the
Mer, (ELC recruitment
Beauty, Inc., and training of sales and marketing teams of both brands.
Headed
Led the recruitment
the 2013 Breast andPhilippines)
Cancer training
Awareness of sales and marketing
campaign engageteams of bothpartners
brands.and clients.
Integrated media placements and 
PR campaigns
Led theExecutive, with
2013 Breast the brand’s
Cancer marketing calendar
Awareness campaign toto
tooptimize
engage
employees,
employees, partners and clients.
2011
results of product – 2012 Marketing
 Bobbi Brown and La Mer, (ELC Beauty, Inc., Philippines)
2011campaigns.
– 2012 MarketingIntegratedExecutive,
media Bobbi Brown
placements andandPR Lacampaigns
Mer, (ELCwith Beauty, Inc., Philippines)
the brand’s marketing calendar to optimize
Initiated launch of Bobbi Brown’s local Facebook
Integrated media page and led Pretty
placements and PR Powerful
campaigns blogger
withinitiative.
the brand’s marketing calendar to optimize
Conducted basic and seasonal training
 results of
programs product campaigns.
for sales team.
 results
Initiated oflaunch
product campaigns.
ofin-line
Bobbiproducts
Brown’sand local Facebook page and led Pretty Powerful blogger initiative.
Forecasted new products and monitored inventory
Initiated launch ofofand
Bobbi Brown’s localcollaterals.
Facebookforpage and led Pretty Powerful blogger initiative.
nd Coordinator, Bobbi Brown and
 Conducted
LaConducted
Mer, (ELCbasic basic
Beauty, seasonal
Inc., training
Philippines) programs sales team.
Forecasted newPR and
productsseasonal
andphototraining
monitored programs for sales team.
shootsinventory
and mediaof in-line products and collaterals.

Represented both brands to the press and managed
Forecasted new Bobbi requests,
products and monitored inventory of in-line
2008 –
monitoring. 2008 – 2011 2011 Brand
 Coordinator, Brown and La Mer, (ELC Beauty, Inc.,products and collaterals.
Philippines)
Brand Coordinator,
Represented bothBobbi
brandsBrown
to the and La and
press Mer,managed
(ELC Beauty,
PR Inc., Philippines)
requests,
Managed inventory and monthly sales 
PO and monitored
Represented both brands product
to theperformance
press and managedand forecast sell-in. photo shoots
PR requests,
photo and media
shoots and media
Participated in Strategic Modernization monitoring.
Initiative in 2008 and completed SAP training.
monitoring.
Managed
Oversaw marketing and retail operations 
Managed for 6inventory
months during
inventory
and monthly
the absence
and monthly
salesofPO
sales PO
and monitored
a brand manager product
and monitored
performance and forecast sell-in.
 Participated in Strategic Modernization Initiative in 2008 product
and completedperformance and forecast sell-in.
SAP training.
 Participated in Strategic Modernization Initiative in 2008 and
Oversaw marketing and retail operations for 6 months during the absence of a brand manager completed SAP training.
SEC Business EDUCATION
School, Paris, France  Oversaw marketing and retail operations for 6 months during the absence of a brand manager
EDUCATION
A in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
jing Language2015 and –Culture
2016 University, ESSEC Beijing, China
Business School, Paris, France
nsive Mandarin Language and Culture MBA in International
Program Luxury
(Full Scholarship) Brand Management
2007 – 2008 MBA in
Beijing International
Language and Luxury
Culture Brand Management
University, Beijing, China
neo De Manila2007 University,
– 2008 Manila, Philippines
Beijing Language and Culture University, Beijing, China
helor of Science in Business Management Intensive Mandarin
(Honorable Language
Mention)and Culture Program (Full
and Culture Program Scholarship)
2001 – 2005 IntensiveDe
Ateneo Mandarin Language
Manila University, Manila, Philippines(Full Scholarship)
D TECHNOLOGY 2001 – 2005 Ateneo De
Bachelor ofManila
ScienceUniversity,
in Business Manila,
Management Philippines
(Honorable Mention)
ino: native, English: fluent, Mandarin: Bachelor basic
of Science in Business Management (Honorable Mention)
cient MS Office LANGUAGES
programs: Word,AND Excel,TECHNOLOGY
PowerPoint, Basic Adobe Photoshop skills, SAP,
LANGUAGES
Languages AND
Filipino: TECHNOLOGY
native, English: fluent, Mandarin: basic
lPro Languages
Computer skills Filipino:
Proficientnative, MS Office English: fluent,Word,
programs: Mandarin:
Excel,basicPowerPoint, Basic Adobe Photoshop skills, SAP,
Computer skills Proficient
RetailPro MS Office programs: Word, Excel, PowerPoint, Basic Adobe Photoshop skills, SAP,
, travel, wine tasting,
INTERESTS RetailPro
photography, yoga, hiking
INTERESTS
Cosmetics and beauty, travel, wine tasting, photography, yoga, hiking
Cosmetics and beauty, travel, wine tasting, photography, yoga, hiking

6
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Julio CHANG

Julio
Julio CHANG
CHANG

bestjc7@gmail.com

Nationality : bestjc7@gmail.com
bestjc7@gmail.com
Taiwanese/Brazilian
Nationality
Nationality ::
TIVE Taiwanese/Brazilian
Taiwanese/Brazilian
retail operations/marketing, brand management or customer relationship management in the wine
CAREER
CAREER OBJECTIVE
OBJECTIVE
ewellery or luxury cars sectors.
To
To pursue
pursue aa career
career in
in retail
retail operations/marketing,
operations/marketing, brand brand management
management or or customer
customer relationship
relationship management
management in in the
the wine
wine
EXPERIENCE and spirits, watch & jewellery or luxury cars sectors.
and spirits, watch & jewellery or luxury cars sectors.
demars Piguet, Le Brassus, Switzerland
PROFESSIONAL
EC Field Project/consulting
PROFESSIONAL missionEXPERIENCE
EXPERIENCE
Developing a 2016
new strategy for Greater
Audemars China
2016 Audemars Piguet,
Piguet, Le Le Brassus,
Brassus, Switzerland
Switzerland
(2
atch, Swatch Group, months)
Shanghai,
(2 months) ESSEC
ESSEC Field Project/consulting mission
China Field Project/consulting mission
ail Area Operations Manager  Developing
Developing aa new new strategy
strategy for
for Greater
Greater China
China
Managed 12 stores
2013 –in2014
Shanghai Swatch,
and responsible for daily operations such as meeting sales targets,
2013 – 2014 Swatch, Swatch Group, Shanghai, China
Swatch Group, Shanghai, China
staff recruitment, product merchandising
Retail and maintainedManager high quality of customer service;
Retail Area
Area Operations
Operations Manager
managed staff of 60 and trainedmore than 50 12
Managed employees.
 Managed 12 stores in Shanghai
stores in Shanghai andand responsible
responsible for
for daily
daily operations
operations such
such asas meeting
meeting sales
sales targets,
targets,
Achieved 98% of sales target 26500staff pcs in 2013, highest
recruitment, in themerchandising
product whole of China, and40% annual high quality of customer service;
maintained
staff recruitment, product merchandising and maintained high quality of customer service;
growth. managed staff
staff of
of 60
60 and
and trained
trained more
more than
than 50
50 employees.
employees.
managed
Led the processes of launching new stores, from
Achieved strategy and planning topcs
opening of brick & the whole of China, 40% annual

 Achieved 98% of sales target 26500 pcs in 2013, highest
98% of sales target 26500 in 2013, highest in
in the whole of China, 40% annual
mortar stores; worked with a team ofgrowth.
7 people to determine location strategy.
growth.
Coordinated new product launches, supervised
Led and monitored road showstores,
events to promote new planning to opening of brick &

 Led the
the processes
processes of of launching
launching newnew stores, from
from strategy
strategy and
and planning to opening of brick &
products. 
 mortar
mortar stores; worked with a team of 7 people to determine location
stores; worked with a team of 7 people to determine location strategy.
strategy.
Worked closely with marketing department to
Coordinated formulate
new and
product coordinated
launches, new marketing
supervised and
Coordinated new product launches, supervised and monitored road plans.
monitored road show
show events
events toto promote
promote new
new
products.
ng Xi Optical, Dongguan, China products. 
 

e wear manufacturer) 

Worked
Worked closely
closely withwith marketing
marketing department
department to to formulate
formulate and
and coordinated
coordinated new
new marketing
marketing plans.
plans.
ject Manager 2012 – 2013 Dong Xi Optical, Dongguan, China
2012 – 2013 Dong Xi Optical, Dongguan, China
Coordinated China office and Japanese
(Eye customers during the new project launch. 

(Eye wear
wear manufacturer)
manufacturer)
Conceived, planned, executed and Project Manager
monitored
Project Manager project. 

by Doll Restaurant and Bar, Shanghai,


Coordinated
China China
Coordinated China office
office and
and Japanese
Japanese customers
customers during
during the
the new
new project
project launch.
launch. 
 

iwanese/Japanese/Chinese cuisine Conceived,
 chain
 restaurant)
Conceived, planned, executed and monitored
planned, executed and monitored project. 
 project. 

eration Manager 2010
2010 –
– 2012
2012 Baby
Baby Doll
Doll Restaurant
Restaurant and and Bar,
Bar, Shanghai,
Shanghai, China
China
Responsible for marketing development; periodically formulated
(Taiwanese/Japanese/Chinese marketing restaurant)
plan for new product
(Taiwanese/Japanese/Chinese cuisine chain
cuisine chain restaurant)
launch and seasonal promotions.Operation
Successfully increased 35% of revenue in 6 months and 30% in
Operation Manager
Manager
2 years. 
 Responsible

 Responsible for for marketing
marketing development;
development; periodically
periodically formulated
formulated marketing
marketing plan
plan for
for new
new product
product
In charge of daily operations; managed more
launch than 20
seasonalemployees,
promotions.led staff recruitment,
Successfully ensured
launch and seasonal promotions. Successfully increased 35% of revenue in 6 months and
and increased 35% of revenue in 6 months and 30%
30% in
in
high standard of customer service within team.
22 years.
years. 




In
In charge
charge ofof daily
daily operations;
operations; managed
managed moremore than
than 20
20 employees,
employees, ledled staff
staff recruitment,
recruitment, ensured
ensured
high standard of customer service within
high standard of customer service within team. team.
SEC Business School, Paris, France
EDUCATION
A in International Luxury Brand Management
EDUCATION
2015
2015 -- 2016
ional Taipei University2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
MBA
MBA in International Luxury Brand
in International
helor of Recreation and Sports Management Luxury Brand Management
Management
2003
2003 -- 2007
2007 National
National Taipei
Taipei University
University
D TECHNOLOGY Bachelor
Bachelor of Recreation
of Recreation and
and Sports
Sports Management
Management
ndarin: native, Spanish / English / Portuguese: fluent, Japanese: conversational, French: basic
ficient in Word,LANGUAGES
Excel, Access, Power Point, Windows XP, Mac OS.
LANGUAGES AND AND TECHNOLOGY
TECHNOLOGY
Languages
Languages Mandarin:
Mandarin: native, Spanish
native, Spanish // English
English // Portuguese:
Portuguese: fluent,
fluent, Japanese:
Japanese: conversational,
conversational, French:
French: basic
basic
Computer skills Proficient in Word, Excel, Access, Power Point, Windows XP,
Computer skills Proficient in Word, Excel, Access, Power Point, Windows XP, Mac OS. Mac OS.
snowboarding, basketball, baseball) wine tasting, music, movies, travel, cooking.
INTERESTS
INTERESTS
Sports
Sports (golf,
(golf, surfing,
surfing, snowboarding,
snowboarding, basketball,
basketball, baseball)
baseball) wine
wine tasting,
tasting, music,
music, movies,
movies, travel,
travel, cooking.
cooking.

7
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Teresa (Tingchuan) CHEN
Teresa (Tingchuan) CHEN
Teresa (Tingchuan) CHEN

chen.tingchuan@gmail.com
chen.tingchuan@gmail.com
chen.tingchuan@gmail.com
Nationality: Australian/Taiwanese
Nationality: Australian/Taiwanese
Nationality: Australian/Taiwanese

BJECTIVE
CAREER
, buying, product OBJECTIVE
development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
CAREER OBJECTIVE
Merchandising, buying, product development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
Merchandising, buying, product development, CRM roles in fashion & accessories, or perfume & cosmetics in Paris
ONAL EXPERIENCE
PROFESSIONAL
Christian Dior Couture, Paris, EXPERIENCE
France
PROFESSIONAL EXPERIENCE
ESSEC field2016 Christian
project/consulting mission Dior Couture, Paris, France
2016 Christian
 (2 months)
Developing women’s' shoeESSEC field Dior
assortments
Couture, Paris,
project/consulting France
mission
(2 months) ESSEC field project/consulting mission
Christian Dior Couture, Paris,  Developing women’s' shoe assortments
France
 Developing women’s' shoe assortments
2013 –Womens
Sales Specialist, 2015 Ready-to-Wear
Christian Dior Couture, Paris, France
2013 – 2015 Christian DiorWomens
Couture, Paris, France
 Surveyed the leather goods Sales Specialist,
category within the RTW Ready-to-Wear
department (represented 70% of the total
Sales Specialist, Womens Ready-to-Wear
sales in department)  Surveyed the leather goods category within the RTW department (represented 70% of the total
 Surveyed the leather goods category within the RTW department (represented 70% of the total
 Recruited and retained local andsales in department)
international elite/VIP clients through CRM
sales in department)
 Assisted in back-office tasks
 Recruited
such and retained
as accounting, local andstock
inventories, international elite/VIP
rebalancing, after clients
sales through CRM
 Recruited and retained local and international elite/VIP clients through CRM
Assisted in back-office tasks such as accounting, inventories, stock rebalancing, after sales
services, transfers and alterations

 Assisted in back-office tasks such as accounting, inventories, stock rebalancing, after sales
 services,
Exceeded set sales target for the transferscategory
ready-to-wear and alterations
by 20% (3 furs sold in 2014)
services, transfers and alterations
 Volunteered and supervised  Exceededovernight
quarterly set sales visual
target for the ready-to-wear
merchandising changes category by 20% (3 furs sold in 2014)
for display
 Exceeded set sales target for the ready-to-wear category by 20% (3 furs sold in 2014)
windows  Volunteered and supervised quarterly overnight visual merchandising changes for display
 Volunteered and supervised quarterly overnight visual merchandising changes for display
 Trained and mentored internswindows
and new team members for the product categories of ready-to-wear
windows
and leather goods  Trained and mentored interns and new team members for the product categories of ready-to-wear
 Trained and mentored interns and new team members for the product categories of ready-to-wear
Christian Dior Couture, London, and
UK leather goods
and leather goods
2012 –Leather
Sales Associate, 2013 Goods Christian Dior Couture, London, UK
& Accessories/Horlogerie
2012 – 2013 Christian Dior Couture, London, UK
 Acted as brand ambassador Sales Associate,
of Christian Leather
Dior Goods
and provided & exceptional
Accessories/Horlogerie
customer service in
Sales Associate, Leather Goods & Accessories/Horlogerie
English, Mandarin, and French.
 Acted as brand ambassador of Christian Dior and provided exceptional customer service in
 Acted as brand ambassador of Christian Dior and provided exceptional customer service in
 Specialized in timepieces; droveEnglish,
sales Mandarin,
for productand French.led and trained team through role-
category,
English, Mandarin, and French.
Specialized in timepieces;
plays, briefings, team challenges, and one-on-one coaching
 drove sales for product category, led and trained team through role-
 Specialized in timepieces; drove sales for product category, led and trained team through role-
 Created and compiled an internalplays, briefings,
boutique team challenges,
newsletter in order toand one-on-one
motivate coaching
the team and foster
plays, briefings, team challenges, and one-on-one coaching
team-bonding  Created and compiled an internal boutique newsletter in order to motivate the team and foster
 Created and compiled an internal boutique newsletter in order to motivate the team and foster
 Chosen to complete timepieces team-bonding
training in the LVMH Atelier in Manchester
team-bonding
 Attended Christian Dior Couture
 ChosenUK to complete
biannual timepieces
Horlogerie trainingasinrepresentative
meetings the LVMH Atelier in Manchester
of boutique
 Chosen to complete timepieces training in the LVMH Atelier in Manchester
to report results and shared Attended
 best Christian
practices Diorboutiques
with other Couture UK biannual Horlogerie meetings as representative of boutique
 Attended Christian Dior Couture UK biannual Horlogerie meetings as representative of boutique
to report results and shared best practices with other boutiques
N to report results and shared best practices with other boutiques
EDUCATION
ESSEC Business School, Paris, France
EDUCATION
2015 - 2016LuxuryESSEC
MBA in International Business School, Paris, France
Brand Management
2015 - 2016 ESSEC Business School, Paris,
MBA
Queensland University of Technology, in International
Brisbane, Luxury
AustraliaBrandFrance
Management
MBA in International Luxury Brand Management
Bachelor of2009 - 2012
Creative Queensland
Industries University of Technology, Brisbane, Australia
/ Major in Fashion
2009 - 2012 Queensland University of Technology, Brisbane, Australia
Bachelor
Université Catholique de Lille,Bachelor of Creative
Lille, France Industries / Major in Fashion
of Creative Industries / Major in Fashion
2011
Exchange Program Université Catholique de Lille, Lille, France
2011 Université Catholique de Lille, Lille, France
(6 months) Exchange Program
ES AND TECHNOLOGY(6 months) Exchange Program
LANGUAGES
English / Mandarin: fluent, AND
French:TECHNOLOGY
LANGUAGES
Languages
ANDadvanced
TECHNOLOGY
Windows and Mac OperatingEnglish
Systems, / Mandarin:
Microsoft fluent, French: advanced
Office, Wordpress, Powerpoint
Languages English
Computer skills Windows and / Mandarin: fluent, French: advanced
Mac Operating Systems, Microsoft Office, Wordpress, Powerpoint
S Computer skills Windows and Mac Operating Systems, Microsoft Office, Wordpress, Powerpoint
INTERESTS
, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
INTERESTS
Art and culture, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
Art and culture, fashion, beauty, Bikram yoga, violin, piano, games and interactive media, social media (fashion blogger
at PFW)
at PFW)

8
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Keli CHEW
Keli CHEW
Keli CHEW

kelicwc@gmail.com
kelicwc@gmail.com
Nationality: Singaporean kelicwc@gmail.com
Nationality: Singaporean
TIVE Nationality: Singaporean
g or retail management
CAREER in watches & jewellery
OBJECTIVE
CAREER OBJECTIVE
Operational marketing or retail management in watches & jewellery
EXPERIENCE
Operational marketing or retail management in watches & jewellery
demars Piguet, Le Brassus, Switzerland
PROFESSIONAL EXPERIENCE
PROFESSIONAL
ld Project/consulting mission EXPERIENCE
2016 Audemars Piguet, Le Brassus, Switzerland
Developing a 2016
new strategy for Greater
Audemars China Piguet, Le Brassus,
(2 months) Field Project/consulting mission Switzerland
ume-et-Mercier (2 (Richemont
months) Field
Luxury

Project/consulting
Pte Ltd), Singapore
Developing a new strategy missionfor Greater China
gional Marketing Manager  Developing a new strategy for Greater China
2012 – 2015 Baume-et-Mercier (Richemont Luxury Pte Ltd), Singapore
Responsible for2012brand identity management
– 2015 Baume-et-Mercierand marketing budgetLuxury for South-East Asia.
Regional Marketing (Richemont
Manager Pte Ltd), Singapore
Developed strategies to improveRegional
sales andMarketing
assisted MD in commercial aspects such as monitoring
Manager
 Responsible for brand identity management and marketing budget for South-East Asia.
products, retail network & incentives and P&L. for brand identity management and marketing budget for South-East Asia.
Responsible

Developed strategies to improve sales and assisted MD in commercial aspects such as monitoring
Successfully launched Clifton & Promesse Developed collections contributing
strategies to improve tosales
20%and& 15% of sell-out
assisted MD in commercial aspects such as monitoring
products, retail network & incentives and P&L.
respectively products, retail network & incentives and P&L.
 Successfully launched Clifton & Promesse collections contributing to 20% & 15% of sell-out
Devised tactical campaign that resulted in 60% increase
Successfully launched in sales
Clifton & Promesse collections contributing to 20% & 15% of sell-out

respectively
Achieved 1000% PR ROI in 2014 respectively
 Devised tactical campaign that resulted in 60% increase in sales
mo Group, Singapore 
 Devised tactical
Achieved 1000%campaign
PR ROI in that resulted in 60% increase in sales
2014
xury men’s fashion retailer)  Achieved 1000% PR ROI in 2014
2010 – 2011 Uomo Group, Singapore
rketing & PR Manager
2010 – 2011 Uomo Group,
(Luxury men’s Singapore
fashion retailer)
Started and headed the Marketing & Communications
(Luxury men’s Department with 1 reporting staff.
Marketing & PRfashion
Managerretailer)
Managed brand identity of luxury men
Marketingbrands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
 Started&and PRheaded
Manager the Marketing & Communications Department with 1 reporting staff.
Successfully organised opening ceremony of
Started and Stefano
headedRicci boutique
the Marketing with 100 guests and 30Department with 1 reporting staff.
& Communications
Managed brand identity of luxury men brands such as Stefano Ricci, Brioni, Pal Zileri & Zilli.
media attending Managed brand identityopening
of luxury men brands such asRicci
Stefano Ricci, with
Brioni,
 Successfully organised ceremony of Stefano boutique 100Pal Zileri
guests and& 30
Zilli.
Piloted CRM program and expanded clienteles through
Successfully tie-ups
organised with Amex
opening ceremonyCenturion, Maserati
of Stefano Ricci boutique with 100 guests and 30

media attending
Club media attending
 Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
ek Philippe (GMT Marketing LLP),  Piloted CRM program and expanded clienteles through tie-ups with Amex Centurion, Maserati
Singapore
Club
rcoms Executive (Regional) Club
2007 – 2010 Patek Philippe (GMT Marketing LLP), Singapore
Assisted Regional
2007 Marketing
– 2010 Manager in marketing
Patek Philippe (GMT functions.
Marketing Managed
LLP),media buying and
Singapore
Marcoms Executive (Regional)
liaised with retailers and advertising agency
Marcoms to execute
Executive print
(Regional) advertisements for South-East Asia.
 Assisted Regional Marketing Manager in marketing functions. Managed media buying and
Increased editorial coverage by 33%Assisted
year-on-year
Regional Marketing Manager in marketing functions. Managed media buying and Asia.
liaised with retailers and advertising agency to execute print advertisements for South-East
Organised “Values of a Family Watch Company”,
liaised with a 5-dayand
retailers exhibition that saw attendance
advertising to executeofprint
3000advertisements for South-East Asia.
 Increased editorial coverage by 33% agency
year-on-year
guests Increased editorial


Organised “Values coverage
of a Family by Watch
33% year-on-year
Company”, a 5-day exhibition that saw attendance of 3000
Presented novelties to media and retailers at Baselworld
Organised “Values of a Family Watch Company”, a 5-day exhibition that saw attendance of 3000
guests
Visited manufacture based on criteriaguests of good results from in-house training program
 Presented novelties to media and retailers at Baselworld

 Presented
Visited novelties tobased
manufacture media onand retailers
criteria at Baselworld
of good results from in-house training program
 Visited manufacture based on criteria of good results from in-house training program
SEC BusinessEDUCATION
School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
iSIM, Singapore 2015 - 2016 ESSEC
MBA in Business
InternationalSchool,
LuxuryParis, France
Brand Management
MBA in International Luxury Brand Management
chelor in Arts (English & Communications)
2006 -2009 UniSIM, Singapore
D TECHNOLOGY 2006 -2009 UniSIM, in
Bachelor Singapore
Arts (English & Communications)
Bachelor in Arts (English & Communications)
glish/Mandarin: fluent, French: intermediate
LANGUAGES AND TECHNOLOGY
crosoft Office, LANGUAGES AND TECHNOLOGY
Keynote, Pages, Numbers, Adobe Photoshop
Languages English/Mandarin: fluent, French: intermediate
LanguagesSkills Microsoft
Computer English/Mandarin: fluent, French:
Office, Keynote, intermediate
Pages, Numbers, Adobe Photoshop
Computer Skills Microsoft Office, Keynote, Pages, Numbers, Adobe Photoshop
cture, interior INTERESTS
design, luxury, watches & jewellery, travelling & discovering new cultures & food,
eam sports INTERESTS
Art & history, architecture, interior design, luxury, watches & jewellery, travelling & discovering new cultures & food,
Art &and
yoga history, architecture,
outdoor & team sportsinterior design, luxury, watches & jewellery, travelling & discovering new cultures & food,
yoga and outdoor & team sports

9
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Patricia CHORNENKY________________________
Patricia
Patricia
CHORNENKY________________________
CHORNENKY________________________
Patricia CHORNENKY________________________

p.chornenky@gmail.com
p.chornenky@gmail.com
p.chornenky@gmail.com
Nationality: Canadian
p.chornenky@gmail.com
TIVE___________________________________________________________________ Nationality:
Nationality:
Canadian
Canadian
operational marketing
CAREER or a communication
CAREER Nationality:
role with a luxury fragrance and cosmetics companyCanadian
OBJECTIVE___________________________________________________________________
OBJECTIVE___________________________________________________________________
EXPERIENCE CAREER
To obtain a OBJECTIVE___________________________________________________________________
To obtainposition
a position
in operational
in operational
marketing
marketing
or aorcommunication
a communication
rolerole
withwith
a luxury
a luxury
fragrance
fragrance
andand
cosmetics
cosmetics
company
company
stée Lauder, Paris, France
PROFESSIONAL
To PROFESSIONAL
obtain a position in EXPERIENCE
EXPERIENCE
operational marketing or a communication role with a luxury fragrance and cosmetics company
SSEC Field Project/consulting mission
20162016
PROFESSIONAL Estée
Estée
Lauder,
EXPERIENCELauder,
Paris,
Paris,
France
France
Analysing the risks and opportunities of the pharmacy market
(2 months)
2016 (2 months) ESSEC
Estée ESSEC Field
Lauder, Field
Project/consulting
Project/consulting
Paris, France mission mission
AC Cosmetics, Paris, France  Analysing
Analysing the therisksrisks
andand opportunities
opportunities of theof the
pharmacy
pharmacy market
market
(2
outique Internship months) ESSEC
 Field Project/consulting mission
20162016 MAC MAC Cosmetics,
AnalysingCosmetics, Paris,
the including;Paris,
FranceFrance
risks and opportunities of the pharmacy
Received insights into challenges of retail business sales, merchandising and storemarket
(1 week)
2016 (1 week) Boutique
MAC Boutique Internship
Cosmetics, Internship
Paris, France
operations
(1 week) Canada Boutique   Received
Received
Internshipinsights
insightsintointochallenges
challenges of retail
of retail
business
business including;
including; sales,
sales,
merchandising
merchandising andandstore
store
orter Novelli, Toronto, operations
operations
ublic relations agency focusing on consumer
 Received insights
packaged into challenges
goods, health and of retail business including; sales, merchandising and store
technology)
20122012
- 2015
- 2015 Porter
PorterNovelli,
operationsNovelli, Toronto,
Toronto, Canada
Canada
nior Account Executive, consumer packaged goods
2012 -PR 2015 (Public
(Public
relations
relations agency agency focusing
focusing on consumer
on consumer packaged
packaged goods,
goods,
health
health
andand technology)
technology)
Developed yearly plans whichPorter Novelli,
supported client Toronto,
marketing Canada
and sales goals
20152015 Senior
Senior
(Public Account
Account
relations Executive,
agencyExecutive, consumer
focusing consumer
on packaged
packaged
consumer goods goodsgoods, health and technology)
packaged
Led client relations: managed budgets, reported quarterly PR results, enhanced client
(6 months)
(6 months) Senior Developed
Developed
Account yearly yearly
PR PR plansplans
which whichsupported
supported clientclient
marketing
marketing andandsalessales
goals goals
2015 clientExecutive,
sign on to consumer packaged goods

relationships, which lead to a project based a yearly retainer agreement
(6 months) Led Led
client
Developed client
relations:
relations: managed
managed budgets,
budgets, reported
reportedquarterly
marketing and sales goals client
quarterly PR PR
results,
results,
enhanced
enhanced client
event yearly
budget,PR plans which supported
notesclient
 
Event manager: created concept, managed developed speaking and handled
relationships,
relationships, which which lead lead
to a to
project
a projectbasedbased
clientclient
sign
Led client relations: managed budgets, reported quarterly PR results, enhanced client sign
on to
on atoyearly
a yearly
retainer
retainer
agreement
agreement
top tier celebrities, met client expectations

EventEvent
manager:
manager: created
createdconcept,
to aconcept, managedmanaged event event
budget,
signbudget,
on developed
to adeveloped
yearly speaking
speaking notesnotes
andandhandled
handled
Managed development of external communications:which
relationships,
press lead project based client retainer agreement

releases, media alerts, etc.,
top top
tier tier
celebrities,
celebrities, met met
clientclient
expectations
expectations
Event manager: created concept, managed event budget, developed speaking notes and handled
ccount Executive 
 Managed
Managed development
development of external
ofexpectations
externalcommunications:
communications: presspress
releases,
releases,
mediamediaalerts,
alerts,
etc.,etc.,
Created dynamic social media contenttop tier celebrities, met client’s
client

with the goal to grow social media fan base
20122012
- 2015
- 2015 Account
Account
ManagedExecutive
Executive
development of external communications: press releases, media alerts, etc.,
Researched and analysed consumer trends and quarterly PR data in order to determine gaps in
 Created
Created dynamic
dynamic social social
media media content
content withwith
the the
goalgoalto grow
to growclient’s
client’s
socialsocial
media
media
fan fan
basebase
2012and implementedAccount
- 2015 Executive

media coverage new tactics to achieve higher media impressions
 Researched
Researched
Created dynamic andand analysed
analysed
social consumer
media consumer
content trendstrends
with and
the and
quarterly
goal quarterly
to growPR client’s
PR
datadata
in order
in order
social tomedia
determine
to determine
fan gapsgaps
base in in
ients: Braun, Head & Shoulders, Duracell, Gillette, Old Spice, Metamucil, Timberland
mediamedia
coverage
coverage and and
implemented
implemented new new
tactics
tactics
to achieve
to achieve
Researched and analysed consumer trends and quarterly PR data in order to determine gaps in higher
higher
mediamediaimpressions
impressions
evator Communications, Toronto, 
Canada
Clients:
Clients:
media Braun,Braun,
coverage Head Head& Shoulders,
and & Shoulders,
implemented Duracell,
Duracell, Gillette,
Gillette,
OldOld Spice,
Spice,
Metamucil,
Metamucil, Timberland
Timberland
Boutique public relations agency focusing on Canadian consumer packagednew goods)tactics to achieve higher media impressions
20102010
- 2012
- 2012 Elevator
Elevator Communications,
Communications, Toronto,
Toronto, CanadaCanada
Clients: Braun, Head & Shoulders, Duracell, Gillette, Old Spice, Metamucil, Timberland
ccount Executive
2010 - 2012 (Boutique
(Boutique
Elevator publicpublic
Communications,relations
relations agency
agency
Toronto, focusing
focusing
Canada on Canadian
on Canadian consumer
consumer packaged
packaged goods)goods)
ccount Coordinator
20122012 Account
Account
(Boutique Executive
Executive
public relations agencyclientfocusing
Implemented traditional media relations campaigns and supported salesongoals:
Canadian consumer packaged goods)
garnered
2010
2012 2010
- 2012
- 2012 Account
Account
Account Coordinator
Coordinator
Executive
over 500 pieces of national editorial coverage for Urban Barn in 2011
2010logistics  Implemented
Account
- 2012 with media  Implemented
Coordinator traditional
traditional mediamedia relations
relationscampaigns
campaigns andandsupported
supported clientclient
sales sales
goals:
goals:
garnered
garnered
Supported event relations, resulted in positive media coverage
overover
500500
Implemented piecespiecesof national
traditional of national
media editorial
editorial
relationscoverage
coverage
campaignsfor Urban
for
and UrbanBarnBarn
supported in 2011
in 2011sales goals: garnered
client
Monitored social media platforms for mentions of clients and reported on public opinion,

Supported
over Supported
500 pieces event event
oflogistics
logistics
national with with
media
editorial mediarelations,
relations,
forresulted
resultedin positive
ininpositivemediamediacoverage
coverage
PRcoverage Urban Barn 2011

suggested PR opportunities, resulted in additional budget to implement campaigns
Monitored
Monitored
Supported socialsocial
media media
platforms
platforms for for
mentions
mentions of clients
of clients
and and
reported
reported on public
on public
opinion,
opinion,
Urbanevent Barn,logistics with Breweries,
media relations, resulted in positive media coverage
 
ients: Tissot, hmv Canada, Weleda, Garnier, Moosehead Baskin
suggested
suggested PR PR
opportunities,
opportunities, resulted
resultedin additional
in additional budget
Monitored social media platforms for mentions of clients and reported on public opinion, budget
to implement
to implement PR PR
campaigns
campaigns
obbins, Sabra Dip Co., Rexall Pharma 
Plus
Clients:
Clients:
Tissot,
suggested Tissot,
PR hmv hmvCanada,
Canada,
opportunities, Weleda,
Weleda,
resulted Garnier,
inGarnier,Urban
additional UrbanBarn,
budget Barn,
Moosehead
to Moosehead
implement Breweries,
Breweries,
PR Baskin
campaigns Baskin
ephora Beauty Inc.
Robbins,
Robbins, Sabra SabraDip Dip
Co., Co.,
RexallRexall
Pharma Pharma Plus Plus
Clients: Tissot, hmv Canada, Weleda, Garnier, Urban Barn, Moosehead Breweries, Baskin
ales Associate, (part-time)
20072007
- 2010
- 2010 Sephora
Sephora
Robbins, Beauty
Sabra Beauty
Dip Inc. Inc.Rexall Pharma Plus
Co.,
Provided exceptional customer service,Sales contributing
Sales
Associate,
Associate, to meeting sales targets
(part-time)
2007 - 2010 Sephora Beauty Inc.(part-time)
Selected to attend Sephora University: Skin Care Encore (April, 2009), certified as Sephora
Sales
  Provided
Provided
Associate, exceptional
exceptional
(part-time) customer
customer service,
service,contributing
contributing to meeting
to meeting salessales
targets
targets
Skin Care Expert and conducted training to in-store employees
  Provided exceptional customer service, contributing to meeting sales targetscertified
Selected
Selected to attend
to attendSephora
SephoraUniversity:
University: Skin Skin
Care Care
Encore Encore(April,
(April,
2009),
2009),certified as Sephora
as Sephora
SkinSkin
SelectedCare Care
to Expert
attendExpert andand
Sephora conducted
conducted
University:training
training
Skin to Care
in-store
to in-store
Encoreemployees
employees
(April, 2009), certified as Sephora
SSEC Business School, Paris, France 
EDUCATION
EDUCATION Skin Care Expert and conducted training to in-store employees
BA in International Luxury Brand Management
20152015
- 2016
EDUCATION - 2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris,
France France
entennial College, Toronto, Canada MBA MBA inBusiness
International
in International LuxuryLuxuryBrand Brand Management
Management
2015 - 2016 ESSEC School,
ost-Graduate Certificate in Public Relations & Corporate Communications Paris, France
20092009
- 2010
- 2010 Centennial
MBA Centennial
in College,
InternationalCollege, Toronto,
LuxuryToronto, Canada
Brand Canada
Management
niversity of Calgary, Calgary Canada Post-Graduate
Post-Graduate Certificate
Certificate in Public
inCanada
PublicRelations
Relations & Corporate
& Corporate Communications
Communications
achelor of Arts:2009 - 2010Studies Centennial
Religious College, Toronto,
20052005
- 2009
- 2009 University
University of Calgary,
of Calgary, Calgary
Calgary CanadaCanada
Post-Graduate Certificate in Public Relations & Corporate Communications
D TECHNOLOGY Bachelor
Bachelor ofofArts:
of Arts:
Religious
Religious Studies
Studies
2005 - 2009
nglish: mother tongue, Ukrainian: fluentUniversity Calgary, Calgary Canada
LANGUAGES
LANGUAGES AND AND TECHNOLOGY
TECHNOLOGY
Bachelor of Arts: Religious Studies
Languages
Languages
LANGUAGES English:
English:mothermother tongue,tongue, Ukrainian:
Ukrainian: fluentfluent
media, cosmetics, fundraising for AND
charitiesTECHNOLOGY
(participated in Canada’s Ride To Conquer Cancer)
INTERESTS
INTERESTS
Languages English: mother tongue, Ukrainian: fluent
Luxury
Luxury
INTERESTS goods,
goods,
social
social
media,
media,
cosmetics,
cosmetics, fundraising
fundraising for charities
for charities (participated
(participated in Canada’s
in Canada’s RideRideTo Conquer
To Conquer Cancer)
Cancer)
Luxury goods, social media, cosmetics, fundraising for charities (participated in Canada’s Ride To Conquer Cancer)

10
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Beatriz CIRAUDO BRITO

Beatriz
BeatrizCIRAUDO
Beatriz CIRAUDOBRITO
CIRAUDO BRITO
BRITO

Beatriz.brito@essec.edu

Nationality : Brazilian/Italian
Beatriz.brito@essec.edu
Beatriz.brito@essec.edu
Beatriz.brito@essec.edu
(in process)
TIVE Nationality
Nationality:: Brazilian/Italian
Nationality : Brazilian/Italian
Brazilian/Italian
dising, retail or product development role in fashion & accessories. (in
(in
process)
process)
(in process)
CAREER
CAREEROBJECTIVE
CAREER OBJECTIVE
OBJECTIVE
EXPERIENCE
ToTopursue
pursueaa merchandising,
amerchandising,
merchandising,retailretailororproduct
productdevelopment
developmentrole roleininfashion
fashion&&accessories.
accessories.
Christian DiorTo pursue
Couture, Paris, France retail or product development role in fashion & accessories.
ESSEC Field Project / Consulting Mission
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
DevelopingPROFESSIONAL
women’s shoe assortments EXPERIENCE
2016
2016
2016 Christian
ChristianDior DiorCouture,
Couture,Paris, Paris,France
France
Salvatore Ferragamo, Paris, FranceChristian Dior Couture, Paris, France
(2(2months)
months)
(2 months) ESSEC
ESSEC Field
Field Project
Project / Consulting
/
ESSEC Field Project / Consulting MissionConsulting Mission
Mission
Retail Management Internship
  Developing
Developing women’s
women’s shoe
shoe assortments
assortments
Trained on management, operations,  Developing
selling ceremony women’s andshoe visual assortments
merchandising of a women’s
2016
2016
2016 Salvatore
SalvatoreFerragamo,
Ferragamo,Paris, Paris,France
France
shoes boutique Salvatore Ferragamo, Paris, France
(1
(1(1week)
week) Retail
RetailManagement
ManagementInternship Internship
Francesca Romana Diana, Rio de Retail
week) Janeiro, Management
Brazil Internship
  Trained
Italian – Brazilian Jewelry brand)  Trained on management, operations,
Trained on on management,
management, operations,selling
operations, sellingceremony
selling ceremonyand
ceremony andvisual
and visualmerchandising
visual merchandisingof
merchandising ofofaa women’s
awomen’s
women’s
shoes
shoes boutique
boutique
shoes boutique
Wholesale Manager
2014
2014 Francesca
FrancescaRomana RomanaDiana, Diana,Rio Riode
Established2014
several commercial Francesca
partnerships Romana Diana,
with retailers, Rio
hotels, dedeJaneiro,
Janeiro,Brazil
Janeiro,
museum
Brazil
Brazil
shops as well as e-
(5(5months)
months) (Italian
(Italian– –
Brazilian
Brazilian Jewelry
Jewelry brand)
brand)
commerce (5 months)
partners (Italian – Brazilian Jewelry brand)
Wholesale
WholesaleManager
Wholesale Manager
Manager
Negotiated and managed the brands´ participation in business wholesale tradeshows in Brazil,
  Established
selling to national and international Established several
Established
buyers
severalcommercial
several commercialpartnerships
commercial partnershipswith
partnerships withretailers,
with retailers,hotels,
retailers, hotels,museum
hotels, museumshops
museum shopsas
shops asaswell
wellas
well asase-
e-e-
commerce
commerce partners
partners
Managed the showroom from visualcommerce merchandising partners to events and sales
  Negotiated
Negotiatedand andmanaged
managedthe thebrands´
brands´participation
participationin
Worked with sales representatives  Negotiated
from US, Japan, and managed
Costa Ricathe and brands´
Morocco participation ininbusiness
businesswholesale
business wholesaletradeshows
wholesale tradeshowsin
tradeshows ininBrazil,
Brazil,
Brazil,
selling
selling toto
national
national and and international
international
selling to national and international buyers buyers
buyers
nBrands, Rio de Janeiro, Brazil   Managed Managedthe theshowroom
showroomfrom fromvisual
visualmerchandising
merchandisingto

Group of prestigious high-fashion brands) Managed the showroom from visual merchandising totoevents
eventsand
events andsales
and sales
sales
 Worked
Worked with
with sales
sales representatives
representatives from
from US,US,Japan,
Japan, Costa
Costa Rica
Rica andandMorocco
Morocco
Merchandiser for Womenswear, Richards  Worked with sales representatives from US, Japan, Costa Rica and Morocco
2011
2011–– –2013
2013 InBrands,
InBrands,Rio Riode
2011
Defined collection 2013 InBrands,
assortment, sales forecast Rioand dedeJaneiro,
Janeiro,Brazil
Janeiro,
purchases
Brazil
Brazil
based upon OTB, analysis of
(2(2years)
years) (Group
(2 years) growth strategies,(Group
(Group of of ofprestigious
prestigious
prestigiousfashion high-fashion
high-fashion
high-fashion brands)
brands)
brands)
product performance, competition, and consumer trends
Merchandiser
Merchandiser forforWomenswear,
Womenswear, Richards
Richards
Developed pricing and discountMerchandiser
strategy consistent for Womenswear,
with company’s Richards
profitability objectives
  Defined
Definedcollection
collectionassortment,
assortment,sales salesforecast
forecastand andpurchases
purchasesbased basedupon uponOTB,
OTB,analysis
analysisofof
Monitored the progress of sales and Defined collection
profitability of three assortment, sales
product categories, forecast and
reporting purchases
selling based upon OTB, analysis of
product
product performance,
performance, growth
growth strategies,
strategies, competition,
competition, fashion
fashion andand consumer
consumer trends
trends
trends, managing reorders, marketingproduct and VM performance,
actions to meet growth sales strategies,
target competition, fashion and consumer trends
  Developed
Developedpricing pricingand anddiscount
discountstrategy
strategyconsistent
consistentwith withcompany’s
company’sprofitability
profitabilityobjectives
objectives
Trained sales force on product knowledge,
 Developed pricing
storytelling discount
and sales strategy
techniques consistent with company’s profitability objectives
  Monitored
M&A Analyst, InBrands Corporate Office  Monitored the progress of sales and profitability of three product categories, reporting selling
Monitored thetheprogress
progress of of
sales
sales and
and profitability
profitability of of
three
three product
product categories,
categories, reporting
reporting selling
selling
trends,
trends,
trends, managing
managing
managing reorders,
reorders, marketing
marketing and
and VM VM actions
actions to to
meet
meet sales
salestarget
target
Analysed retail companies for possible acquisition andreorders,
mergingmarketing
transactions andwithVMInBrands
actions to meet sales target
  Trained
Trainedsalessalesforceforceon
 Trained sales force ononproduct
productknowledge,
product knowledge,storytelling
knowledge, storytellingand
storytelling andsales
and salestechniques
sales techniques
techniques
BiCa Accessories,2011
2011Rio de Janeiro, M&ABrazil
M&A Analyst,
Analyst, InBrands
InBrands Corporate
Corporate Office
Office
2011 M&A Analyst, InBrands Corporate Office
Managed my (6 own jewelry brand from design and production tofor
sales and marketing strategies
(6(6months)
months)
months) 
 Analysed
Analysed
Analysed retail
retail
retail companies
companies
companies forforpossible
possible
possible acquisition
acquisition
acquisition and
andandmerging
mergingtransactions
merging transactionswith
transactions withInBrands
with InBrands
InBrands
KPMG, Rio de2010- Janeiro,
2010-20142014Brazil BiCa BiCaAccessories,
Accessories,Rio Riode
Trainee Program 2010-
2008,2014 BiCa
International Accessories, Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
(3(3years)
years)  Corporate
Managed
Managed Tax
my myand
ownown Mergers
jewelry
jewelry & Acquisitions
brand
brand from
fromdesign Department
design andandproduction
productionto
Worked in (3 dueyears)
diligence projects 
forManaged
Mergers my own jewelrytransactions
& Acquisitions brand from design and production totosales
salesand
sales andmarketing
and marketingstrategies
marketing strategies
strategies
2008
2008–– –2010
2010 KPMG,
KPMG,Rio Riode
2008 2010 KPMG, Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
(2(2years)
years)
(2 years) Trainee
Trainee Program 2008, International Corporate
Trainee Program
Program 2008,
2008, International
International CorporateTax
Corporate Taxand
Tax andMergers
and Mergers&
Mergers &&Acquisitions
AcquisitionsDepartment
Acquisitions Department
Department
ESSEC Business School, Paris, France   WorkedWorked ininduedue diligence
diligence projects
projects forfor
Mergers
Mergers & &
Acquisitions
Acquisitions transactions
transactions
 Worked in due diligence projects for Mergers & Acquisitions transactions
MBA in International
EDUCATION Luxury Brand Management
EDUCATION
EDUCATION
COPPEAD, Rio de –Janeiro,
2015
2015 2016 BrazilESSEC
2015 – –2016
2016 ESSECBusiness
ESSEC BusinessSchool,
Business School,Paris,
School, Paris,France
Paris, France
France
Postgraduate course in Business Administration
MBA focused on the international market.
MBA in International Luxury Brand Management
MBA inin
International
International Luxury
Luxury Brand
Brand Management
Management
The Federal University
2010 in the State
2010–– –2010
2010 of Rio de Janeiro
COPPEAD,
COPPEAD, Rio
Riode –Janeiro,
UFRJ,Brazil
Rio de Janeiro, Brazil
2010 2010 COPPEAD, Rio dedeJaneiro,
Janeiro, Brazil
Brazil
Bachelor´s degree
(1(1 inyear)
year) Law Postgraduate
(1 year) Postgraduate course in Business Administration focused
Postgraduatecourse
coursein in
Business
BusinessAdministration
Administration focusedon
focused ononthe
theinternational
the internationalmarket.
international market.
market.
2004
2004-- 2009
-2009
2009 The
TheFederal
FederalUniversity
Universityin
2004 The Federal University ininthe
theState
the Stateof
State ofofRio
Riode
Rio dedeJaneiro
Janeiro–– –UFRJ,
Janeiro UFRJ,Rio
UFRJ, Riode
Rio dedeJaneiro,
Janeiro,Brazil
Janeiro, Brazil
Brazil
Bachelor´s
Bachelor´s
tuguese: native, English: fluent, French: degree
degree
advanced,
Bachelor´s inin
Law
Law
degreeSpanish:
in Law intermediate
LANGUAGES
LANGUAGES
LANGUAGES
Languages
Languages
Languages Portuguese:
Portuguese:native,
native,English:
English:fluent,
fluent,French:
French:advanced,
advanced,Spanish:
Spanish:intermediate
intermediate
ign, event planning, gastronomy,Portuguese: native,
wine tasting, urban English: fluent,
arts and culture. French: advanced, Spanish: intermediate
INTERESTS
INTERESTS
INTERESTS
Entrepreneurship,
Entrepreneurship,design,
Entrepreneurship, design,event
design, eventplanning,
event planning,gastronomy,
planning, gastronomy,wine
gastronomy, winetasting,
wine tasting,urban
tasting, urbanarts
urban artsand
arts andculture.
and culture.
culture.

11
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Dana DINGES
Dana
Dana DINGES
DINGES

dana.dinges@essec.edu
dana.dinges@essec.edu
dana.dinges@essec.edu
Nationality: American
Nationality:
Nationality: American
American
TIVE
management and retail/visual
CAREER
CAREER merchandising positions within fragrance and cosmetics, designer
OBJECTIVE
OBJECTIVE
me furnishings and interior design companies
Interested
Interested inin sales
sales management
management and and retail/visual
retail/visual merchandising
merchandising positions positions within
within fragrance
fragrance and
and cosmetics,
cosmetics, designer
designer
EXPERIENCE lifestyle
lifestyle brands
brands or
or home
home furnishings
furnishings and and interior
interior design
design companies
companies
ey Paris, Paris, FRANCE
PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
EC Field Project, Consulting Mission
2016
2016 Sisley
Sisley Paris,
Paris, Paris,
Paris, FRANCE
FRANCE
Developing a digital marketing platform
(2 months) ESSEC Field Project, Consulting Mission
ward Ferrell + Lewis Mittman , New York City, USAConsulting Mission
(2 months) ESSEC Field Project,
 Developing a
Developing aservicing digital
digital marketing
marketing platform
platformand architects)
utique American home furnishings manufacturer interior designers
2007
2007 –– 2013
2013 Edward
Edward Ferrell
Ferrell +
+ Lewis
Lewis Mittman
Mittman ,, New
New YorkYork City,City, USAUSA
neral Manager of EFLM NYC Showrooms
(Boutique
(Boutique American
American home
home furnishings
furnishings manufacturer
manufacturer servicing
servicing interior
interior designers
designers and
and architects)
architects)
GM of the two flagship showrooms. Implemented new marketing/sales plan and recruited, hired,
General
General Manager
Manager of EFLM NYC Showrooms
and trained 7 person team to amplify sales growth of byEFLM
25% inNYC 2012; Showrooms
achieved first million dollar
GM of the
the two
two flagship
flagship showrooms.
showrooms. ImplementedImplemented new new marketing/sales
marketing/sales plan plan and
and recruited,
recruited, hired,
sales month, and first profitable yearGM in 5of hired,

years.
and
and trained
trained 77 person
person team
team to
to amplify
amplify sales
sales growth
growth by
by 25%
25% in
in 2012;
2012; achieved
achieved first
first million
million dollar
dollar
Effectively implemented change management leadership and increased employee cross
sales
sales month,
month, and and first
first profitable
profitable year year in
in 55 years.
years.
functionality and productivity.
Effectively implemented change management leadership and increased employee cross
Simultaneously worked as Top sales personally generating $2.5 million in revenue leadership
Effectively implemented change management in 2012. and increased employee cross

functionality
functionality and productivity.
and productivity.
Supervised team activity, implemented creative problem solving, sales coaching, and strategic
Simultaneously
Simultaneously worked
worked as TopTop sales
sales personally
personally generating
generating $2.5 $2.5 million
million in
in revenue
revenue in in 2012.
workasenvironment. 2012.

account development while fostering high performance
 Supervised
Supervised team
team activity,
activity, implemented
implemented creative
creative problem
problem solving,
solving, sales
sales coaching,
coaching, and
and strategic
strategic
nredon Interior Design Showroom, MI & New York City, USA
account
accountBarry, development
development while fostering high performance work environment.
owroom for Henredon, Realized by Barbara Hickorywhile Chair,fostering
Pearson,high Lane performance
Venture) work environment.
2003 – 2007 Henredon
Henredon Interior Design Showroom, MI & New York City, USA
Interior Design Showroom, MI & New York City,
es Consultant &2003 – 2007
Barbara Barry Specialist USA
(Showroom for
for Henredon, Realized by Barbara
Barbara Barry, Hickory
Hickory Chair,Chair, Pearson,
Pearson, Lane
Lane Venture)
Generated $1.25 million in 2006(Showroom
for high traffic, Henredon,
high volume Realized
flagship by showroom Barry,
for interior Venture)
Sales
Sales Consultant
Consultant && Barbara
Barbara Barry
Barry Specialist
Specialist
design trade.
Generated
Generated $1.25 million in
in 2006
2006 for high
high traffic,
traffic, high
high volume
volume flagship
flagship showroom
showroom for for interior
Specialist$1.25 million for interior

Selected and trained as Barbara Barry for both MI & NYC Showrooms.
design
design trade.
trade.
Met or exceeded monthly and quarterly sales targets for showroom.
 Selected
Selected and and trained
trained as as Barbara
Barbara Barry Barry Specialist
Specialist for for both
both MIMI & & NYC
NYC Showrooms.
Showrooms.
an Allen, Auburn Hills, MI USA
 Met
Met or
or exceeded
exceeded monthly
monthly and
and quarterly
quarterly sales
sales targets
targets for
for showroom.
showroom.
p 20 American furniture manufacturer and retailer)
2002 – 2003 Ethan
Ethan Allen,
Allen, Auburn
Auburn Hills, Hills, MI MI USA
ign Consultant2002 – 2003 USA
(Top
(Top 20 American furniture manufacturer and
and retailer)
Met monthly corporate sales goals on20 American
consistent furniture
basis manufacturer
and formed part of District retailer)
Top 10.
Design
Design Consultant
Consultant
Serviced clientele through consultative approach focusing on interior design projects.
Met
Met monthly corporate sales
sales goals
goals on on consistent
consistent basis basis and
and formed
formed partpart of
of District
District Top
Top 10.
andmonthly corporatemailers. 10.

Cultivated business through referrals direct marketing
 Serviced
Serviced clientele
clientele through
through consultative
consultative approach
approach focusing
focusing on
on interior
interior design
design projects.
projects.
ados Bon, S. por A. Santo Domingo, DOMINICAN REPUBLIC
Cultivated business
business through
through referrals and
and direct
direct marketing
marketing mailers.
rgest Dominican ice cream, juice, andCultivated referrals mailers.

jam manufacturer, wholesaler, and retailer)
1997-2001
1997-2001 Helados
Helados Bon,
Bon, S.
S. por
por A.
A. Santo
Santo Domingo,
Domingo, DOMINICAN
DOMINICAN REPUBLIC
REPUBLIC
ior Brand Manager, International Sales, & Yogen Fruz Territory Sales Manager
(Largest
(Largest Dominican
Dominican ice
ice cream,
cream, juice,
juice, and
and jam
jamand manufacturer,
manufacturer, wholesaler, and retailer)
Coordinated advertising campaigns for two new product launches of mango orange juice.wholesaler, and retailer)
Junior Brand Manager, International
International Sales, & Yogen Fruz Territory Sales
Sales, & Yogen Fruz Territory Sales Manager
Increased international export byJunior25% in Brand
juiceManager,
and jam category. Manager
 Coordinated
Coordinated advertising
advertising campaigns
campaigns for two
for two new
new product launches of
product launches of mango
mango andand orange
orange juice.
juice.
Led 40 person YF sales team in 10 stores to achieve 60% sales growth from 1998-2001.
 Increased
Increased international
international export
export by
by 25%
25% in
in juice
juice and
and jam
jam category.
category.
Expanded YF franchise territory by 35% and implemented new store design.
 Led
Led 40 40 person
person YF YF sales
sales team
team in in 10
10 stores
stores to to achieve
achieve 60% 60% sales
sales growth
growth from
from 1998-2001.
1998-2001.
 Expanded
Expanded YF YF franchise
franchise territory
territory by by 35%
35% and and implemented
implemented new new store
store design.
design.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 -- 2016
2015Clinique-DNA;
2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
e Studies include: J’adore- Brand Communication; Natura- Strategic Marketing
MBA
MBA in
in International
International Luxury
Luxury Brand
Brand Management
Management
ker College, Auburn Hills, MI USA
Case
Case Studies
Studies include:
include: Clinique-DNA;
Clinique-DNA; J’adore-
J’adore- Brand
Brand Communication;
Communication; Natura- Natura- Strategic
Strategic Marketing
Marketing
plied Science, Interior Design
2002-2004
2002-2004 Baker
Baker College,
College, Auburn
Auburn Hills,
Hills, MI
MI USA
USA
versity of Michigan, Ann Arbor, MI USA
Applied
Applied Science, Interior Design
helors of Liberal Arts, Latin American &Science,
Caribbean Interior
Studies Design
1993-1997
1993-1997 University
University of
of Michigan,
Michigan, Ann
Ann Arbor,
Arbor, MI MI USA
USA
D TECHNOLOGY Bachelors of Liberal Arts, Latin American &
Bachelors of Liberal
lish: native, Spanish / French: fluent, Portuguese: beginner Arts, Latin American & Caribbean
Caribbean Studies
Studies
LANGUAGES AND TECHNOLOGY
LANGUAGES AND TECHNOLOGY
ficient at Microsoft Office, Internet, Social Media
Languages
Languages English:
English: native,
native, Spanish
Spanish // French:
French: fluent,
fluent, Portuguese:
Portuguese: beginner
beginner
Computer skills Proficient
Computer skills Proficient at
at Microsoft
Microsoft Office,
Office, Internet,
Internet, Social
Social Media
Media
raphy, visitingINTERESTS
museums, international travel, learning languages, and vintage shopping.
INTERESTS
Salsa
Salsa dancing,
dancing, photography,
photography, visiting
visiting museums,
museums, international
international travel,
travel, learning
learning languages,
languages, and
and vintage
vintage shopping.
shopping.

12
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Prachi GANDHI
Prachi GANDHI
Prachi GANDHI

prachi232@gmail.com
prachi232@gmail.com
Nationality: Indian prachi232@gmail.com
Nationality: Indian
TIVE Nationality: Indian
n Travel RetailCAREER
or managing a luxury brand preferably in fragrances & cosmetics or fashion &
OBJECTIVE
CAREER OBJECTIVE
To pursue a career in Travel Retail or managing a luxury brand preferably in fragrances & cosmetics or fashion &
EXPERIENCE To pursue a career in Travel Retail or managing a luxury brand preferably in fragrances & cosmetics or fashion &
accessories.
accessories.
sley, Paris PROFESSIONAL EXPERIENCE
PROFESSIONAL
SEC Field Project/Consulting EXPERIENCE
mission
2016 Sisley, Paris
Developing a2016
marketing campaign for aParis
Sisley, product launch
(2 months) ESSEC Field Project/Consulting mission
(2 months)
phora, Champs Elysees ESSEC

Field
Developing Project/Consulting
a marketing campaign mission for a product launch
Store internship  Developing a marketing campaign for a product launch
2016 Sephora, Champs Elysees
Assisted international
2016 clients with purchase
Sephora, of beauty
Champs Elysees and skincare products
(1 week) In Store internship
Assisted in merchandising,
(1 week) stock
In taking
Store and cashing out customers
internship
 Assisted international clients with purchase of beauty and skincare products
PMG, Mumbai, India 

Assisted in
Assisted international clients
merchandising, withtaking
stock purchase and of beautyout
cashing andcustomers
skincare products
lobal network of professional firms  in Assisted
Auditing,inAdvisory
merchandising, stock taking and cashing out customers
and Taxation)
2011 – 2015 KPMG, Mumbai, India
sistant Manager in Mergers
2011 – 2015 and Acquisitions
KPMG,network Practice
Mumbai,
(Global of India
professional firms in Auditing, Advisory and Taxation)
ucturing / Restructuring of Business Groups
(Global network of in
professional firms in Auditing, Advisory and Taxation)
Assistant Manager Mergers and Acquisitions Practice
Led a team of two on providingAssistant
advisory Manager
and implementing
in Mergersgroup
and restructuring
Acquisitions exercise
Practice of a
Structuring / Restructuring of Business Groups
leading infrastructure company Structuring
that resulted/ in monetary savings
Restructuring of of approximately
Business Groups $19 million.
 Led a team of two on providing advisory and implementing group restructuring exercise of a
Assisted in providing advisory to  anleading
FMCG
Led a teammajor on group
of two structuring,
on company
providing increasing
advisory promoter group restructuring exercise of a
andinimplementing
infrastructure that resulted monetary savings of approximately $19 million.
stake and succession planning involving analysis of
leading infrastructure financials and advisory
companytothat on regulatory
 Assisted in providing advisory an resulted
FMCG major in monetary
on groupsavings of approximately
structuring, increasing $19 million.
promoter
options. Assisted

stake andinsuccession
providingplanning
advisoryinvolving
to an FMCG majorofon
analysis group structuring,
financials increasing
and advisory promoter
on regulatory
bound and Outbound Transactions stake and succession planning involving analysis of financials and advisory on regulatory
options.
Provided externalization advisory tooptions.
an IT company for its proposed listing on AIM London
Inbound and Outbound Transactions
Stock Exchange (deal value approximately
Inbound and$ Outbound
37 million). Transactions
 Provided externalization advisory to an IT company for its proposed listing on AIM London
Collaborated with lawyers and valuation teamexternalization
Provided at KPMG for settingadvisoryup toa joint
an ITventure
company of an
for its proposed listing on AIM London
 Stock Exchange (deal value approximately $ 37 million).
Indian partner with Japanese partnersStock(dealExchange
size – approximately
(deal value $ 20 million) $ 37 million).
approximately
 Collaborated with lawyers and valuation team at KPMG for setting up a joint venture of an
Advised foreign investors on possible structures for
Collaborated investing inandupcoming Indian start-ups. for setting up a joint venture of an

Indian partnerwithwithlawyers valuation
Japanese partners (dealteam
sizeat–KPMG
approximately $ 20 million)
ue Diligence: Indian partner
 Advised foreignwith Japanese
investors on partners
possible (deal size –for
structures approximately $ 20 million)
investing in upcoming Indian start-ups.
Led a team of 3 on various Vendor /Advised
Buyer Due diligences.
foreign investors on possible structures for investing in upcoming Indian start-ups.
Due

Diligence:
Advised on acquisition models to Due private equity investors to enter various sectors in India.
Diligence:
 Led a team of 3 on various Vendor / Buyer Due diligences.

 Led a
Advised teamon of 3 on various
acquisition modelsVendor / Buyer
to private Due diligences.
equity investors to enter various sectors in India.
 Advised on acquisition models to private equity investors to enter various sectors in India.
SSEC BusinessEDUCATION
School, Paris, France
EDUCATION
BA in International Luxury Brand Management
2015 – 2016 ESSEC Business School, Paris, France
se studies include:
2015Forest
– 2016Essentials and Lush
ESSEC a comparative study;France
MAC omni-channel retail
MBA in Business
International School, Paris,
Luxury Brand Management
tribution; Study on the Korean beauty industry
MBAstudies and
in International Middle Eastern fragrance
LuxuryEssentials
Brand Management industry; Benefit
Case include: Forest and Lush a comparative study; MAC omni-channel retail
cial media marketing campaign Case studies include: Forest Essentials and Lush a comparative study; MAC omni-channel retail
distribution; Study on the Korean beauty industry and Middle Eastern fragrance industry; Benefit
he Institute of Chartered Accountantsdistribution;
social of India,
media StudyNew
marketingonDelhi,
the Korean
Indiabeauty industry and Middle Eastern fragrance industry; Benefit
campaign
rtified Chartered Accountant social media marketing campaign
2008 – 2011 The Institute of Chartered Accountants of India, New Delhi, India
A. Podar College
2008of– Commerce
2011 and Institute
The Economics, Mumbai, India
of Chartered Accountants of India, New Delhi, India
Certified Chartered Accountant
chelor of Commerce (Accounting,Certified
Taxation, Economics
Chartered and Mathematics)
Accountant
2008 – 2010 R. A. Podar College of Commerce and Economics, Mumbai, India
2008 – 2010 R. A. Podar
Bachelor College of(Accounting,
of Commerce Commerce and Economics,
Taxation, EconomicsMumbai, India
and Mathematics)
D TECHNOLOGY Bachelor of Commerce (Accounting, Taxation, Economics and Mathematics)
glish, Hindi and Gujarati: fluent, French: basic
LANGUAGES AND TECHNOLOGY
crosoft Office,LANGUAGES
SAP, Tally AND TECHNOLOGY
Languages English, Hindi and Gujarati: fluent, French: basic
Computer skills MicrosoftHindi
Languages English, Office, andSAP,
Gujarati:
Tallyfluent, French: basic
Computer skills Microsoft Office, SAP, Tally
ng, painting, reading books, volunteering for social activities and travelling.
INTERESTS
INTERESTS
Indian classical dancing, painting, reading books, volunteering for social activities and travelling.
Indian classical dancing, painting, reading books, volunteering for social activities and travelling.

13
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Sheng GAO
Sheng
Sheng GAO
GAO

seanclaudek@gmail.com
seanclaudek@gmail.com
seanclaudek@gmail.com
Nationality: Australian
TIVE Nationality:
Nationality: Australian
Australian
international product
CAREER development marketing in the fragrance and cosmetics industry
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE
To
To pursue
pursue aa career
career in
in international
international product
product development
development marketing
marketing in
in the
the fragrance
fragrance and
and cosmetics
cosmetics industry
industry
otherm/L'Oréal Luxe, Paris
PROFESSIONAL EXPERIENCE
PROFESSIONAL EXPERIENCE
SEC Field Project / Consulting mission
2016
2016 Biotherm/L'Oréal
Biotherm/L'Oréal Luxe,
Luxe, Paris
Parisgeneration with Aquasource
Conceiving an action plan on how to recruit the young Chinese
(2 months) ESSEC Field Project / Consulting mission
by creating aESSEC
(2 months)
iconic moisturizer, modernField Project
engaging / Consulting
digital driven 360 mission
campaign
 Conceiving
Conceiving an action plan on how to
an action plan on how to recruit
recruit the
the young
young Chinese
Chinese generation
generation with
with Aquasource
Aquasource
alerie Perrotin, Hong Kong 
iconic moisturizer, by creating a modern engaging digital driven 360 campaign
leading contemporary art gallery withiconic moisturizer,
exhibition space inby creating
Paris, Honga Kongmodern andengaging
New York) digital driven 360 campaign
2014
2014 –– 2014
2014 Galerie
Galerie Perrotin,
Perrotin, Hong Hong Kong Kong
tist Manager, Registrar
(A
(A leading
leading contemporary
contemporary art
art gallery
gallery withwith exhibition
exhibition space
space in in Paris,
Paris, Hong
Hong Kong
Kong and
and New
New York)
York)
Managed artwork production and commissions
Artist
Artist Manager,
Manager, Registrar
Registrar
Coordinated exhibitions (galleries, museums and art fairs)
Managed
Managed artworkartwork production
production and commissions
around the and commissions

Provided artists and collectors with
 concierge services world
 Coordinated
Coordinated exhibitions
exhibitions (galleries,
(galleries, museums
museums and and art
art fairs)
fairs)
Assisted with media and PR related events (translated and interpreted interviews)

 Provided
Provided artists and collectors
artistsinstallation
and collectors with
with concierge services around
concierge services around the
the world
world
Arranged after sales services (shipping,
 insurance, and restoration)
 Assisted
Assisted with media and PR related events (translated and interpreted interviews)
with media and PR related events (translated and interpreted interviews)
umquat Gallery, Hong Kong 
 Arranged
Arranged after sales
sales services
afterart) services (shipping,
(shipping, insurance,
insurance, installation
installation and
and restoration)
restoration)
start-up gallery focusing on Japanese contemporary
2013 – 2013 Kumquat
Kumquat Gallery,
Gallery, Hong Hong Kong
allery Manager2013 – 2013 Kong
(A
(A start-up
start-up gallery
gallery focusing
focusing on
on Japanese
Japanese contemporary
contemporary art)
Traded high value artworks by renowned artists (Yayoi Kusama and Yoshitomo Nara) art)
Gallery
Gallery Manager
Manager
Researched art market trends and provided price estimations accordingly
 Traded
Traded high value
high andvalue artworks
artworks by by renowned
renowned artists
artists (Yayoi
(Yayoi Kusama
Kusama andand Yoshitomo
Yoshitomo Nara)
Nara)
Arranged after sales services (framing, shipping
 authentification)
 Researched
Researched art
art market
market trends
trends and
and provided
provided price
price estimations
estimations accordingly
accordingly
Built trusting relationships with artists and collectors

 Arranged
Arranged after after sales
sales services
services (framing,
(framing, shipping
shipping andand authentification)
authentification)
Managed commercial projects 
 Built trusting relationships with artists
Built trusting relationships with artists and collectorsand collectors
PMG, Melbourne, Australia 
 Managed
Managed commercial
commercial projects projects
nior Accountant, Audit and Tax 
2011
2011 –– 2012
2012 KPMG,
KPMG, Melbourne,
Melbourne, Australia
Australia
Interviewed management and staff, documented workflows of operations and identified key
Senior
Senior Accountant,
Accountant, Audit Audit and and Tax
Tax
business risks, controls and procedures
 Interviewed
Interviewed management
management and staff,
staff, documented
andtesting documented workflows
workflows of of operations
operations and
and identified
identified key
key
Developed audit programs and conducted appropriate fieldwork

business
business risks,
risks, controls
controls and
and procedures
procedures
Prepared and lodged tax returns for Japanese expatriates
 Developed
Developed audit
audit programs
programs and
and conducted
conducted appropriate
appropriate fieldwork
fieldwork testing
testing
Provided tax advisory and payroll  services for Japanese companies
 Prepared and lodged tax returns for Japanese
Prepared and lodged tax returns for Japanese expatriates expatriates
ermès, Surfers Paradise, Australia 
 Provided
Provided tax tax advisory
advisory and and payroll
payroll services
services for
for Japanese
Japanese companies
companies
les Associate (Summer Internship)
2007
2007 Hermès, Surfers Paradise,
Hermès, Surfers Paradise, Australia Australia
(2
(2 months)
months) Sales
Sales Associate
Associate (Summer
(Summer Internship)
Internship)
SSEC Business School, Paris, France
EDUCATION
EDUCATION
BA in International Luxury Brand Management
2015
2015 -- 2016
2016 ESSEC
ESSEC Business
Business School,
School, Paris,
Paris, France
France
se studies include:
MBA in International Luxury Brand Management
Aesop and Kenzo – A Comparative Analysis of Omni-channel RetailManagement
MBA in International Luxury Brand
Case studies include:
Benefit Cosmetics – Connected Case Storestudies
Experienceinclude:
 Aesop
Aesop and
and Kenzo
Kenzo ––to A Comparative
Comparative Analysis
APerfume Analysis ofof Omni-channel
Omni-channel RetailRetail
Christian Dior Parfums – J’adore: From Haute Couture

 Benefit Cosmetics – Connected
Benefit Cosmetics – Connected Store Experience Store Experience
Gucci Group – Freedom within the Framework
 Christian
Christian DiorDior Parfums
Parfums –– J’adore:
J’adore: FromFrom Haute
Haute Couture
Couture to to Perfume
Perfume
niversity of Melbourne, Melbourne,  Australia
 Gucci Group – Freedom within
Gucci Group – Freedom within the Framework the Framework
aduate Certificate in Art History 
2010 -- 2010
2010Gold 2010 University
University of of Melbourne,
Melbourne, Melbourne,
Melbourne, Australia
Australia
riffith University, Coast, Australia
Graduate
Graduate Certificate
Certificate in
in Art
Art History
History
chelor of Business and Arts in Japanese (Double Degree)
2005
2005 -- 2009
2009 Griffith
Griffith University,
University, Gold Gold Coast,
Coast, Australia
Australia
aito Bunka University, Tokyo, Japan
Bachelor
Bachelor of
of Business
Business and
and Arts
Arts in
in Japanese
Japanese (Double
(Double Degree)
Degree)
change Program (Linguistics and Cultural Studies)
2006 - 2006
2006 - 2006 Daito Bunka University,
Daito Bunka University, Tokyo, Japan Tokyo, Japan
D TECHNOLOGY Exchange
Exchange Program
Program (Linguistics
(Linguistics and and Cultural
Cultural Studies)
Studies)
andarin/Cantonese: native, English/Japanese: fluent, French: intermediate
LANGUAGES
LANGUAGES AND TECHNOLOGY
AND TECHNOLOGY
indows OS, Mac OS, Microsoft Office, SAP, Filemaker,
Languages
Languages Mandarin/Cantonese:
Mandarin/Cantonese: native, native, English/Japanese:
English/Japanese: fluent,fluent, French:
French: intermediate
intermediate
Computer skills Windows OS, Mac OS, Microsoft
Computer skills Windows OS, Mac OS, Microsoft Office, SAP, Filemaker, Office, SAP, Filemaker,
y, architecture,INTERESTS
popular culture, linguistics, motor sports
INTERESTS
Art
Art history,
history, museology,
museology, architecture,
architecture, popular
popular culture,
culture, linguistics,
linguistics, motor
motor sports
sports

14
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Cristiano GARLIPP
Cristiano GARLIPP
Cristiano GARLIPP

cristiano.garlipp@essec.edu
cristiano.garlipp@essec.edu
cristiano.garlipp@essec.edu
Nationality: Brazilian
TIVE Nationality: Brazilian
Nationality: Brazilian
CAREER
siness development,
CAREER OBJECTIVE
retail or marketing in the fragrances and cosmetics industry.
OBJECTIVE
EXPERIENCE To pursue a role in business
To pursue a role in business development,
development, retail
retail or
or marketing
marketing in
in the
the fragrances
fragrances and
and cosmetics
cosmetics industry.
industry.
PROFESSIONAL
therm/L'OréalPROFESSIONAL EXPERIENCE
Luxe, Paris, FranceEXPERIENCE
- ESSEC Field Project/consulting mission
Conceiving an2016action plan on how to recruit the young
Biotherm/L'Oréal Luxe, Chinese
Paris,generation
France -- ESSECwith Aquasource
ESSEC Field Project/consulting
Project/consulting missionmission
2016 by creating aBiotherm/L'Oréal
iconic moisturizer, modern engaging Luxe,
digital Paris,
driven France
360 campaign. Field
(2 months)
(2 months) Conceiving an action plan on how to recruit the young Chinese generation with Aquasource
Aquasource
-Conceiving an action plan on how to recruit the young Chinese generation with


ntemps Haussmann, Paris, France ESSEC
iconic Retail
moisturizer, Internship
by creating a modern engaging digital driven 360 campaign.
iconic moisturizer, by creating a modern engaging digital driven 360 campaign.
Assisted the Beauty
2016 Sector Manager and worked
Printemps in the booths
Haussmann, Paris,ofFrance
diverse- beauty
France ESSECbrands. Retail Internship
Internship
2016 Printemps Haussmann, Paris, - ESSEC Retail
– International
(1 Flavors & Fragrances,
week) Assisted Sãothe Paulo,Beauty Brazil Sector Manager and worked in the booths of of diverse
diverse beauty
beauty brands.
brands.
(1 week) 
 Assisted the Beauty Sector Manager and worked in the booths
merican company, 2010top– 32015
global company
IFF – in the flavoursFlavors
International & fragrances
& segment) São Paulo, Brazil
Fragrances,
ount Manager 2010- Latin– 2015 IFF – International
America (Latam)
(American – Fragrances
company, top
Flavors
Division
top
& Fragrances, São Paulo, Brazil
3 global
global company
company in in the
the flavours
flavours & & fragrances
fragrances segment)
segment)
Focused on fragrances and cosmetics (American brands, company,
with -solid 3
experience in business development,
Account Manager Latin America (Latam)
Account Manager - Latin America (Latam) – Fragrances Division – Fragrances Division
marketing strategy and consumer  understanding.
Focused on Cross-category
on fragrances
fragrances knowledge
and cosmetics
cosmetics and olfactive
brands, with solid
solidskills.
experience in in business
business development,
development,
 Focused and brands, with experience
Led IFF activities, promoting IFF fragrance marketing solutions
strategy andand consumers
consumer knowledge
understanding. for L´Oréal,
Cross-category knowledge and olfactive skills.
skills.
marketing strategy and consumer understanding. Cross-category knowledge and olfactive
Estée Lauder, and Avon, among  otherLed fragrances
IFF activities, and promoting
cosmetics companies
IFF fragrance in Brazil
solutions andandLatam.
consumers knowledge for L´Oréal,
 Led IFF activities, promoting IFF fragrance solutions and consumers knowledge for L´Oréal,
Drove profit sales and market share Estée growth, increasing
Lauder, andIFF Avon, project
among win-rate
other overall
fragrances performance
and cosmetics
cosmetics companies
companies in in Brazil
Brazil and
and Latam.
Latam.
from 20% to 45% for key-customers Estée Lauder,
and winning and
strategic Avon, among
fragrance other
projects fragrances
in categories and of
Drove profit sales and market share growth, increasing IFF project win-rate overall performance
perfumery, hair-care, body-care andDrove profit sales and market share growth, increasing IFF project win-rate overall performance

bath.20%
from to 45%
45% for for key-customers
key-customers and and winning
winning strategic
strategic fragrance
fragrance projects
projects inin categories
categories of
of
from 20% to
Acted as main point of contact for key-customers’
perfumery, buyers,body-care
hair-care, marketingand andbath.
senior management,
perfumery, hair-care, body-care and bath.
coordinated IFF structure including perfumers,
Acted as as mainolfactive
main point of team,
of mkt,for
contact consumer insights and
key-customers’ R&D.
buyers, marketing and and senior
senior management,
management,

 Acted point contact for key-customers’ buyers, marketing
lips, São Paulo, Brazil - Product Manager coordinated – Domestic
IFF Appliances
structure &
including Personal
perfumers, Care Division
olfactive team, mkt, consumer insights and R&D.
R&D.
coordinated IFF structure including perfumers, olfactive team, mkt, consumer insights and
Executed branding
2008 –partnerships,
2010 including
Philips, São action
Paulo, with Nivea
Brazil - for MenManager
Product brand and – dermatologists´
Domestic Appliances & Personal Care Division
endorsement to 2008 – 2010
enhance Philips,
awareness and São
to Paulo,Philips
position Brazil shavers
- Product Manager
as including
beauty care – Domestic
products. Appliances & Personal Care Division


Executed
Executed branding partnerships,
branding partnerships, including action
action with Nivea for
with Nivea for Men
Men brand
brand and
and dermatologists´
dermatologists´
Participated in international project with team in the
endorsement to Netherlands
enhance focused
awareness and ontoproduct
position development
Philips shavers as beauty care products.
endorsement to enhance awareness and to position Philips shavers as beauty care products.
of a new category of products for  Philips in Brazil
Participated in (water purifiers).
international project with team in the Netherlands focused on product development
 Participated in international project with team in the Netherlands focused on product development
Assessed market, including market size, of a channels
new category and competitors,
of products to conceive
for Philips in the product
Brazil (water purifiers).
of a new category of products for Philips in Brazil (water purifiers).
positioning and launch strategy of water Assessedpurifiers
market, range for retailers
including marketandsize,
consumers
channels in and
Brazil.
competitors, to to conceive
conceive thethe product
product

mrise, São Paulo, Brazil (German company Assessed in market,
the including
flavours market
&strategy
fragrances size,
segment)channels and competitors,
positioning
positioning and launch of water purifiers range for
and launch strategy of water purifiers range for retailers and consumers in retailers and consumers in Brazil.
Brazil.
duct Manager 2005
– Fine– Fragrances
2008 & Personal
Symrise, São Care
Paulo, Brazil (German company in the flavours & fragrances segment)
2005 – 2008 Symrise, São Paulo, Brazil (German company in the flavours & fragrances segment)
Conducted presentations to key-customers,
Product Manager including
Manager Natura and O Boticário,
Personalregarding global
Product –– Fine
Fine Fragrances
Fragrances & Personal
& Care
Care
trends, consumer insights and product development
Conducted presentations opportunities.
presentations to to key-customers,
key-customers, including including NaturaNatura and and O O Boticário,
Boticário, regarding
regarding global
global

 Conducted
Conceived, managed and executed events trends, toconsumer
strengthen relationship
insights and with key-customers.
product development opportunities.
trends, consumer insights and product development opportunities.
ura, São Paulo, Brazil (Brazilian  company
Conceived, in the fragrances
managed andand cosmetics
executed eventssegment)
to strengthen
strengthen relationship
relationship withwith key-customers.
key-customers.
duct Coordinator – Natura 
EkosNatura,
brandConceived,
&São BathPaulo, managed
Category and executed events to
2003 – 2005 Natura, São Brazil (Brazilian company in the fragrances and cosmetics segment)
2003
Led projects for – 2005Ekos brand
Natura Product bathPaulo,
andCoordinator category Brazil

(Brazilianmultifunctional
coordinating
Natura Ekos
company in theproduct
brand & Bath
fragrances and cosmetics segment)
Category
Product Coordinator – Natura Ekos brand & Bath Category
development team, including R&D, Design,
Led projectsResearch,
for Natura Finance,
Natura EkosPurchase,
brand and Legal
and bathand Planning.
category coordinating multifunctional
multifunctional product
product

 Led projects for Ekos brand bath category coordinating
Co-created and launched best-sellingdevelopment
products under team, NaturaincludingEkos, R&D,which is
Design, a brand focused
Research, in
Finance, Purchase, Legal and Planning.
development team, including R&D, Design, Research, Finance, Purchase, Legal and Planning.
sustainability and is a growth driver and image builder
Co-created and for Natura.
launched best-selling products under Natura Ekos, which is a brand focused in

 Co-created and launched best-selling products under Natura Ekos, which is a brand focused in
Supported partnership actions with communities
sustainability inand Amazon
is a for thedriver
growth development
and image Naturafor
ofbuilder Ekos.
Natura.
, Campinas, Brazil - Product Specialist sustainability
– Consumer andGoodsis a growth
Divisiondriver and image builder for Natura.


Supported
Supported partnership
partnership actions
actions with communities
with communities in in Amazon
Amazon for for the
the development
development of Natura Ekos.
of Natura Ekos.
Supported Group2001 Managers
– 2003 of 3M
3M, Consumer
Campinas, brands:
Brazil Scotch-Brite,
- Product Nexcare,–Post-It.
Specialist Consumer Goods Division
2001 – 2003 3M, Campinas, Brazil - Product Specialist – Consumer Goods Division
Launched a range of products for  cloth-care
Supported under
Group Scotch-Brite
Managers brand. of 3M3M Consumer
Consumer brands: brands: Scotch-Brite,
Scotch-Brite, Nexcare,
Nexcare, Post-It.
Post-It.
 Supported Group Managers of


Launched a range of products for cloth-care
Launched a range of products for cloth-care under Scotch-Brite brand. under Scotch-Brite brand.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International
2015Luxury
2015 2016BrandESSEC
-- 2016
Management
ESSEC Business School,
Business School, Paris, Paris, France
France
ndação Getúlio Vargas (FGV), MBA São Paulo,in Brazil
International Luxury Brand Management
MBA in International Luxury Brand Management
t-Graduate Course
2002 in- Business
2002 Administration
Fundação Getúlio Vargas (FGV), São Paulo, BrazilBrazil
2002 - 2002 Fundação Getúlio Vargas (FGV), São Paulo,
ntifícia Universidade Católica de Campinas (PUC-Campinas),
Post-Graduate Course in Business Campinas,
Administration Brazil
dergraduate Course Post-Graduate CourseininAdvertising
Business Administration
1998in
1998
Communication,
-- 2001
2001 Pontifícia
Pontifícia
Concentration
Universidade
Universidade Católica de
Católica de Campinas
Campinas (PUC-Campinas),
(PUC-Campinas), Campinas, Campinas, Brazil
Brazil
D TECHNOLOGY Undergraduate Course in Communication,
Undergraduate Course in Communication, Concentration in Advertising Concentration in Advertising
tuguese: native,LANGUAGES
English: fluent,AND French / Spanish: intermediate
TECHNOLOGY
LANGUAGES AND TECHNOLOGY
Languages:
Languages: Portuguese: native,
Portuguese: native, English:English: fluent,
fluent, French
French // Spanish:
Spanish: intermediate
intermediate
bout history, brands
INTERESTSand lifestyle / gastronomy / architecture / basketball
INTERESTS
Travelling // reading
Travelling reading about
about history,
history, brandsbrands and and lifestyle
lifestyle // gastronomy
gastronomy // architecture
architecture // basketball
basketball

15
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Megha GUPTA
Megha GUPTA
Megha GUPTA

meghag20@gmail.com
meghag20@gmail.com
Nationality: Indian
meghag20@gmail.com
TIVE Nationality: Indian
n travel retail or fragrancesOBJECTIVE
CAREER & cosmetics Nationality: Indian
EXPERIENCE Digital
CAREER or CRM role in travel retail or fragrances & cosmetics
OBJECTIVE
g, Paris - ESSEC Project/
PROFESSIONAL Consulting
Digital or CRM role in Mission
EXPERIENCE (2 months)
travel retail - Defining
or fragrances a CRM Strategy
& cosmetics
er Vivier, Paris (The flagship store of the brand)
2016
PROFESSIONAL Krug,EXPERIENCE
Paris - ESSEC Project/ Consulting Mission (2 months) - Defining a CRM Strategy
re Intern
2016 Roger
Krug,and Vivier,
Paris Paris (The
- ESSEC flagship store of the brand)
Took care of the2016
international clients helped the salesConsulting Mission (2 months) - Defining a CRM Strategy
drive Project/
(1 week) Instore Intern
2016
Shadowed the Boutique DirectorRoger
and the Vivier,
Asst. ParisManager (The andflagship
assisted store of the brand)
in Inventory Management
 Took
Instore care of the international clients and helped drive the sales
Intern
Lance Writer,(1Mumbai,
week) India
 Shadowed care the
Tooklanguage) of theBoutique Director
international and the
clients andAsst.
helped Manager
drive the and assisted in Inventory Management
sales
lance Writer (Worked only with English
2014 – 2015 Free Lance
Shadowed Writer, Mumbai,
the Boutique India
Director and the Asst. magazines
Manager and assisted in Inventory Management
Wrote for content agencies, fashion  blogs, accessory company and online lifestyle under
2014- Lifestyle, Freelance Writer (Worked only with English language)
– 2015 Travel,
a myriad of topics Free Lance
Fashion Writer, Mumbai, India
 Wrote Writer
Freelance for content (Workedagencies,
only fashion
with English blogs,language)
accessory company and online lifestyle magazines under
Posted as the hub reporter for the Social Media Week held in Mumbai in November 2014.
a myriad
Wrote speaking of topics - Lifestyle,
for contentenvironment) Travel, Fashion
agencies, fashion blogs, accessory company and online lifestyle magazines under
riott International Inc., India - (English
 Posted as of
thetopics
hub reporter for the Social Media Week held in Mumbai in November 2014.
Marriott, Juhu, Mumbai, India - a(The myriad flagship - Lifestyle,
property Travel,
of Marriott Fashion
Hotels in India)
2008 – 2013 Marriott International Inc., India
Posted as the hub reporter for the Social Media - (English speakingWeekenvironment)
held in Mumbai in November 2014.
s Centre Manager, Sales 
2012
2008 – 2013 J.W. Marriott, Juhu, Mumbai, India - (The flagship property of Marriott Hotels in India)
Managed a team of 7–people
2013 andMarriott
responsible International
for the catering Inc.,andIndiagroup- (English
segmentspeaking
of the hotel environment)
Sales
J.W. Centre
Marriott, Manager,Juhu, Sales
2012end
Achieved the year – 2013
catering target in 2012 with onlyMumbai, India - space
66% of catering (The flagship
availability property of Marriott Hotels in India)
Managed a team of 7 people and responsible for the catering and group segment of the hotel
Increased the APC and ADR bySales 123%Centre Manager, Sales

and 6% respectively, in 2012 as compared to 2011
 Achieved the
 ofManaged a team yearofend catering andtarget in 2012for withtheonly 66% and
of catering space availability
Awarded the Sales Centre Leader the Year Award for72012people responsible catering group segment of the hotel
 Increased
Achieved the APC
thea year and ADR by 123% and 6% respectively, in 2012 as compared to 2011
Awarded Excellent Customer Service  Award by clientend catering target in 2012 with only 66% of catering space availability
in 2013
 Awarded
Increased the Sales Centre Leader of the Year Award for 2012
aissance Mumbai Convention Centre Hotel, the APC and
Mumbai, ADR
India by 123%
-(The biggest andconvention
6% respectively,centre inina2012 as compared to 2011
 Awarded
Awarded Excellent Customer
the Sales Centre Service
Leader of the Award
Yearby a client
Award forin 2013
2012
in India) 
2009 – 2012 Renaissance Mumbai Convention Centre Hotel, Mumbai, India
Awarded Excellent Customer Service Award by a client in 2013-(The biggest convention centre in a
Sales Manager 
hotel
– 2012Pune Renaissancein India)
Managed the J.W.2009Marriott, task force for Mumbai2 weeks, set Convention
up the salesCentrecentre & Hotel,
trained Mumbai,
the sales India
team -(The biggest convention centre in a
2010 – 2012 Asst.
Acted as the sales centre managerhotel
Sales
wheninthe
Manager
India)
leader of the department was not available
Took the responsibility
2010 – 2012 andManaged
of weeklyAsst. Sales Manager
monthly the J.W.reports
forecast Marriott, Pune
alone andtask force report
a GM’s for 2 weeks, set up the sales centre & trained the sales team
Awarded the Manager of the Month  Acted
Award as the
(April sales centre manager when the leader of(2011)
the department was not available
 Managed the2011) and the Stellar
J.W. Marriott, Pune taskPerformer
force forAward2 weeks, set up the sales centre & trained the sales team
 Took the responsibility of weekly and monthly forecast reports alone and a GM’s report
s Executive (Sales Voyager- Management
 Acted Trainee)
as the sales centre manager when the leader of the department was not available
 Awarded the Manager of the Month Award (April 2011) and the Stellar Performer Award (2011)
Worked with cross-sell & pop-up  eventTook technique systems,ofOpera
the responsibility weekly system & pricing
and monthly strategy
forecast reports alone and a GM’s report
2009 – 2010 Sales Executive (Sales Voyager- Management Trainee)
Generated new queries and clients  Awarded
for cateringthe and Manager of the
residential Month
events andAward
helped(April
drive 2011) and the Stellar Performer Award (2011)
the revenue
In charge of the2009 – 2010
monthly

SalesWorked
department Executive
meeting
with(Salescross-sell
and training Voyager-& pop-up event technique
Management
the interns Trainee)systems, Opera system & pricing strategy
 Generated
Worked withnewcross-sell
queries and clients event
& India
pop-up for catering
technique and systems,
residential events
Opera and helped
system drive
& pricing the revenue
strategy
erabad Marriott Hotel & Convention  Centre, Hyderabad,
 In charge
Generated of the monthly department meeting and training the interns
new queries and clients for catering and residential events and helped drive the revenue
s Executive (Sales Voyager- Management
 Trainee)
2008 – 2009 Hyderabad
In charge Marriott Hotel &department
of the monthly Convention Centre,
meeting andHyderabad,
training the India
interns
Shadowed a Sales Executive for 6 months to understand the department workings processes
Sales Executive (Sales Voyager- Management Trainee)
In charge of the2008 – 2009 and
international Hyderabad
a city specific Marriott Hotel
portfolio, & Convention
ensuring maximumCentre, Hyderabad, India
sales revenue

Sales Shadowed
Executive a(Sales
Sales Executive
Voyager- for 6 months Trainee)to understand the department workings and processes
Developed new client relationships and strengthened the existingManagement
ones


In charge of the international and
Shadowed a Sales Executive for 6 months to understanda city specific portfolio,the ensuring maximum
department salesand
workings revenue
processes
 Developed new client relationships and strengthened the existing
In charge of the international and a city specific portfolio, ensuring maximum sales revenue ones
SEC Business School, Paris, France 
EDUCATION Developed new client relationships and strengthened the existing ones
A in International Luxury Brand Management
2015 -
EDUCATION2016 ESSEC Business School, Paris, France
e studies include: DFS- Recommendations for retail digitalisation whilst connecting with customers
MBA in International Luxury Brand Management
titute of Hotel 2015 - 2016 Aurangabad
Management, ESSEC Business (IHM-A), School,
India Paris,
(A Taj France
Hotel School affl. University
Case studies
MBA in Internationalinclude: DFS- Luxury Recommendations
Brand Management for retail digitalisation whilst connecting with customers
Huddersfield)
2004 - 2008 Institute of Hotel
Case studies include: Management, Aurangabad (IHM-A), India (A Taj Hotel School affl.
withUniversity
A. (Hons.) – Hotel Management (Dissertation: TourismDFS- Recommendations
Disasters- ‘Natural’ andfor ‘ManretailMade’)
digitalisation whilst connecting customers
2004 - 2008 of Huddersfield)
Institute of Hotel (B.A.M.U.),
Management, Aurangabad (IHM-A), India (A Taj Hotel School affl. University
Babasaheb Ambedkar Marathwada University Aurangabad, India
B.A. (Hons.) – Hotel Management (Dissertation: Tourism Disasters- ‘Natural’ and ‘Man Made’)
.A. of Huddersfield)
2004 - 2008 Dr.
B.A.Babasaheb
(Hons.) – Hotel Ambedkar
ManagementMarathwada University
(Dissertation: Tourism (B.A.M.U.),
Disasters-Aurangabad, India
‘Natural’ and ‘Man Made’)
2004 fluent,
- 2008 Marathi/ B.B.A.
di: native, English: Dr. Babasaheb
Punjabi: working Ambedkar Marathwada
proficiency, French:University
basic (B.A.M.U.), Aurangabad, India
LANGUAGES B.B.A.
Languages
LANGUAGES Hindi: native, English: fluent, Marathi/ Punjabi: working proficiency, French: basic
ive writing, interacting
INTERESTS with people, learning new activities (such as Krav Maga, various dance
Languages Hindi: native, English: fluent, Marathi/ Punjabi: working proficiency, French: basic
aphy), gastronomy, volunteering for charities
Travel,
INTERESTS reading, creative writing, interacting with people, learning new activities (such as Krav Maga, various dance
forms,
Travel,digital photography),
reading, creative writing, gastronomy,
interacting volunteering
with people, for learning
charitiesnew activities (such as Krav Maga, various dance
forms, digital photography), gastronomy, volunteering for charities

16
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Angela GUTIERREZ

Angela GUTIERREZ

angela_patricia_g@hotmail.com

angela_patricia_g@hotmail.com
Nationality: Colombian

TIVE Nationality: Colombian


tail or business development in fragrances and cosmetics
CAREER OBJECTIVE
EXPERIENCE
A position in travel retail or business development in fragrances and cosmetics
Estée Lauder, Paris, France
PROFESSIONAL
SSEC Field Project/Consulting Mission EXPERIENCE
Analyzing the
2016 risks and opportunities
Estée Lauder, of the pharmacy distribution channel
Paris, France
o Malone Boutique,
(2 months)Paris, France ESSEC Field Project/Consulting Mission
etail Management Intern  Analyzing the risks and opportunities of the pharmacy distribution channel
General Motors Colmotores, Bogotá,
2016 Jo Malone Colombia Boutique, Paris, France
Subsidiary of General
(1 week)Motors Corporation in Colombia)Intern
Retail Management
Marketing Coordinator,
2010 – 2015 Aftersales General Motors Colmotores, Bogotá, Colombia
Developed commercial strategies for the collision
(Subsidiary of GeneralspareMotors
parts portfolio and the
Corporation insurance
in Colombia)
products of2013
the Chevrolet
– 2015 brandMarketing Coordinator, Aftersales
Managed the customer retention program for thecommercial
Developed retail channel of the dealers
strategies for the collision spare parts portfolio and the insurance
Appointed Project Manager for newproducts business of opportunities
the Chevrolet brand
ricing Analyst, Aftersales  Managed the customer retention program for the retail channel of the dealers
Carried out negotiations with suppliers

 Appointed
from aroundProjecttheManager for new business
world according opportunities
to the market
requirements2012to ensure
– 2013profit forPricing the aftersales
Analyst,business
Aftersales
Supported the marketing team in theCarried approval outofnegotiations
commercialwith strategies ensuring
suppliers from minimum
around the world according to the market
financial impact for the business requirements to ensure profit for the aftersales business
Built the profit and loss statement  and managedthe
Supported themarketing
structuralteamcost for theapproval
in the aftersalesofdepartment
commercial strategies ensuring minimum
ollow Up Imports, Aftersales financial impact for the business
Ensured the timely arrival of imported  Built the parts
spare profitforand loss statement
ACDelco, Isuzu and
and managed
Chevroletthe structural cost for the aftersales department
brands,
controlled lead
2010time and order fill
– 2011 KPI’sUp Imports, Aftersales
Follow
Optimized container fulfillmentto achieve Ensuredimport cost reductions
the timely arrival of imported spare parts for ACDelco, Isuzu and Chevrolet brands,
Universidad de los Andes, Bogotá, Colombia controlled lead time and order fill KPI’s
ssistant Professor, Financial Department  Optimized container fulfillment to achieve import cost reductions
Developed 2010
case studies, supported professorsde
Universidad in los
the Andes,
design of tests and
Bogotá, gave extra mentoring
Colombia
hours for the
(4students
months) of the subject Managerial
Assistant Professor,Accounting
Financial and Control.
Department
 Developed case studies, supported professors in the design of tests and gave extra mentoring
hours for the students of the subject Managerial Accounting and Control.
ESSEC Business School, Paris, France
EDUCATION
MBA in International Luxury Brand Management
Universidad de2015los Andes,
- 2016 Bogotá,ESSEC Colombia Business School, Paris, France
Certificate in Luxury Brand Management MBA in International Luxury Brand Management
CESA (Colegio2014 de Estudios Superiores de Administración),
Universidad de los Andes,Bogotá, Bogotá,Colombia
Colombia
ostgraduate Diploma
(2 weeks) in Corporate FinanceCertificate in Luxury Brand Management
Universidad de2012los Andes,
– 2013Bogotá,CESA Colombia
(Colegio de Estudios Superiores de Administración), Bogotá, Colombia
MSc. Industrial Engineering /Applied Statistics Diploma in Corporate Finance
Postgraduate
Universidad de2011los Andes,
– 2011Bogotá,UniversidadColombia de los Andes, Bogotá, Colombia
B.Sc. Industrial Engineering MSc. Industrial Engineering /Applied Statistics
Major in Operations
2005 Management
– 2010 and Minor in Finance
Universidad de los Andes, Bogotá, Colombia
D TECHNOLOGY B.Sc. Industrial Engineering
Major in Operations
panish: native, English: fluent; Italian / French: intermediate Management and Minor in Finance
MS Office (Word, Power Point, Excel,
LANGUAGES ANDAccess), TECHNOLOGYSAP
Languages Spanish: native, English: fluent; Italian / French: intermediate
Computer skills MS Office (Word, Power Point, Excel, Access), SAP
veling, music, culture, cosmetics
INTERESTS
Crossfit, dancing, traveling, music, culture, cosmetics

17
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Lara HAKIM
Lara HAKIM
Lara HAKIM

lara.hakim@gmail.com
lara.hakim@gmail.com
Nationality: Lebanese/Canadian lara.hakim@gmail.com
Nationality: Lebanese/Canadian
TIVE Nationality: Lebanese/Canadian
erchandising or communication
CAREER in jewellery & watches
OBJECTIVE
CAREER OBJECTIVE
A position in retail, merchandising or communication in jewellery & watches
EXPERIENCE
A position in retail, merchandising or communication in jewellery & watches
rtier, Paris, France
PROFESSIONAL EXPERIENCE
PROFESSIONAL
EC Field Project / Consulting Mission EXPERIENCE
2016 Cartier, Paris, France
Recommending a
2016 plan to create exceptional
Cartier,Field Paris,experiences
France & defining the accurate digital strategies
(2 months) ESSEC Project / Consulting Mission
for Cartier’s VIPs
(2 months) ESSEC Field Projecta/ plan
Recommending Consulting
to create Mission
exceptional experiences & defining the accurate digital strategies
a Hakim Translation Services, Montréal, Recommending
for Canada
Cartier’s VIPs a plan to create exceptional experiences & defining the accurate digital strategies
ner & Managing Director for Cartier’s VIPs
2008 – 2015 Lara Hakim Translation Services, Montréal, Canada
Translated, interpreted
2008 – 2015and proofread documents and otherServices,
media from French toCanada
English and/or
OwnerHakim
Lara & Managing Translation
Director Montréal,
English to French ensuring that Owner
the finished
& product relayed
Managing Director the intended message.
 Translated, interpreted and proofread documents and other media from French to English and/or
Efficiently managed the day-to-day running
Translated, of the business,and
interpreted making sure that
proofread it continued
documents to grow
andrelayed
other media from French to English and/or
 English to French ensuring that the finished product the intended message.
by developing new clients, while maintaining
English to excellent
French relations
ensuring with
that thethe existing
finished customer
product base the intended message.
relayed
 Efficiently managed the day-to-day running of the business, making sure that it continued to grow
through regular follow-ups and highEfficiently
quality deliverables.
managed the day-to-day running ofexcellent
the business, making
by developing new clients, while maintaining relations withsure
the that it continued
existing customertobase
grow
blici-Terre, Montréal, Canada by developing
through regularnew clients, and
follow-ups while maintaining
high excellent relations with the existing customer base
quality deliverables.
erent roles within the Advertising Campaignthrough Department
regular follow-ups and high quality deliverables.
2009 – 2010 Publici-Terre, Montréal, Canada
Built advertising
2009campaigns
– 2010 through market research
Publici-Terre, Montréal,and analysis.
Canada Campaign Department
(Part-time) Different roles within the Advertising
Accountable for copy and creative
(Part-time) content,
Different budget
roles withinallocation
the and creative
Advertising Campaignexecution.
Department
 Built advertising campaigns through market research and analysis.
Won 1st Prize in a competition aiming to
Built reinvent
advertising the branding
campaigns of Lise
through Watier
market Cosmetics.
research and analysis.
 Accountable for copy and creative content, budget allocation and creative execution.
Led a team of 3 and to put together aAccountable
communication plan and
for the Leukemia andbudget
Lymphoma
 Won 1 st Prize in a competition aiming to reinvent the brandingand
st for copy creative content, allocation creative
of Lise execution.
Watier Cosmetics.
Society of Canada, which resulted inWon
being inPrize the top a5competition
selection. aiming to reinvent the branding of Lise Watier Cosmetics.
 Led a1team of 3inand to put together a communication plan for the Leukemia and Lymphoma
Vecchio Productions/Hub-Media/LTE  Led aFilms/etc.,
Society team of 3 and
of Canada, to putUK;
London,
which together ina being
Montréal,
resulted communication
in the top 5plan
Canada for the Leukemia and Lymphoma
selection.
ector of Photography/ Co-Producer Society of Canada, which resulted in being in the top 5 selection.
2005 – 2011 Del Vecchio Productions/Hub-Media/LTE Films/etc., London, UK; Montréal, Canada
Co-produced and2005D.o.P.ed
– 2011 “La Director
petite Parisienne”
Del Vecchio which was selected and screened
Productions/Hub-Media/LTE at 4 different
Films/etc., London, UK; Montréal, Canada
of Photography/ Co-Producer
film festivals in 2007 (MarylandDirector
Film Festival/
of Indie Can Co-Producer
Photography/ Film Festival/ Big Island Film Festival/
 Co-produced and D.o.P.ed “La petite Parisienne” which was selected and screened at 4 different
Long Island International Film Expo) Co-produced and2007D.o.P.ed “La petite
 film festivals in (Maryland Film Parisienne”
Festival/ Indiewhich
Canwas
Filmselected andBig
Festival/ screened
Island at 4 different
Film Festival/
Oversaw and delivered film projectsfilm to allfestivals
relevantinparties
2007 while preserving
(Maryland Film the integrity,
Festival/ Indie voice
Can Film Festival/ Big Island Film Festival/
Long Island International Film Expo)
and vision of the film. Coordinated and Long supervised
Island all major phases of the filmmaking process.
 Oversaw andInternational
delivered film Film Expo)
projects to all relevant parties while preserving the integrity, voice
Made deals with camera and lighting companyand
Oversaw providers.
delivered Hired
film camera
projectsandand lighting
to all crew.
relevant parties while preserving the integrity, voice
 and vision of the film. Coordinated supervised all major phases of the filmmaking process.
Achieved artistic and technical decisions related
and vision to the image. Selected film stocks, cameras,
 Made dealsofwith the camera
film. Coordinated
and lightingand supervised
company all major
providers. phases
Hired of the
camera andfilmmaking process.
lighting crew.
lenses and filters. Supervised telecine and grading
Made deals in post-production.
with camera and lighting company
 Achieved artistic and technical decisions relatedproviders. Hired
to the image. camerafilm
Selected and stocks,
lightingcameras,
crew.
Resolved difficult situations by improvingAchieved crew communication
artistic and technical to ameliorate
decisions the course
related to theofimage.
a Selected film stocks, cameras,
lenses and filters. Supervised telecine and grading in post-production.
production. lenses anddifficult
filters. Supervised telecine and grading in post-production.
 Resolved situations by improving crew communication to ameliorate the course of a
Implemented efficient and creative solutions
Resolved todifficult
solve technical/artistic
situations by problems.
improving crew communication to ameliorate the course of a
 production.
 production.
Implemented efficient and creative solutions to solve technical/artistic problems.
 Implemented efficient and creative solutions to solve technical/artistic problems.
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
versité de Montréal, Montréal,ESSEC
2015 - 2016 Canada
MBA in Business
International School,
Luxury Paris,
BrandFrance
Management
tificate in Advertising MBA in International Luxury Brand Management
2009 - 2010 Université de Montréal, Montréal, Canada
ndon Film School,2009London,
- 2010 United Kingdom
Université deAdvertising
Montréal, Montréal, Canada
Certificate in
Filmmaking Certificate in Advertising
2003 - 2006 London Film School, London, United Kingdom
banese American 2003University,
- 2006 Byblos,
London Lebanon
Film School, London, United Kingdom
MA Filmmaking
Communication Arts MA Filmmaking
1999 - 2003 Lebanese American University, Byblos, Lebanon
D TECHNOLOGY 1999 - 2003 Lebanese
BA AmericanArts
Communication University, Byblos, Lebanon
nch / English / Arabic: trilingual,BA Communication
Japanese: intermediate Arts
LANGUAGES AND TECHNOLOGY
C OSX, Microsoft Office (Word,AND
LANGUAGES PowerPoint, Excel), Photoshop
Languages FrenchTECHNOLOGY
/ English / Arabic: trilingual, Japanese: intermediate
Languagesskills MAC
Computer FrenchOSX, / English / Arabic:
Microsoft Officetrilingual, Japanese: intermediate
(Word, PowerPoint, Excel), Photoshop
Computer skills MAC OSX, Microsoft Office (Word, PowerPoint, Excel), Photoshop
ma, travel, culture, language
INTERESTS
INTERESTS
Fashion, jewelry, cinema, travel, culture, language
Fashion, jewelry, cinema, travel, culture, language

18
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Hyewon Jocelyn HONG
Hyewon Jocelyn HONG
Hyewon Jocelyn HONG

hyewonjocelynhong@gmail.com
hyewonjocelynhong@gmail.com
Nationality: South Korean hyewonjocelynhong@gmail.com
Nationality: South Korean
TIVE Nationality: South Korean
t developmentCAREER
in cosmetics & fragrances or retail operations and development of international
OBJECTIVE
d accessories. CAREER OBJECTIVE
A position in product development in cosmetics & fragrances or retail operations and development of international
A position
training in product
in fashion development in cosmetics & fragrances or retail operations and development of international
and accessories.
EXPERIENCE training in fashion and accessories.
therm/L’Oréal Luxe, Paris, FranceEXPERIENCE
PROFESSIONAL
ject ConsultantPROFESSIONAL EXPERIENCE
2016 Biotherm/L’Oréal Luxe, Paris, France
Conceiving an2016action plan on how to recruit the young
Biotherm/L’Oréal Chinese generation with Aquasource
(2 months) Project Consultant Luxe, Paris, France
iconic moisturizer, by creating aProject
(2 months) modernConsultant
engaging digital driven 360 campaign
 Conceiving an action plan on how to recruit the young Chinese generation with Aquasource
anel Boutique, Paris, France  iconic Conceiving an action
moisturizer, by plan on how
creating to recruit
a modern the young
engaging Chinese
digital drivengeneration with Aquasource
360 campaign
tique internship iconic moisturizer, by creating a modern engaging digital driven 360 campaign
February 2016 Chanel Boutique, Paris, France
Shadowed sales associates and discovered
February the retail operations
(1 week) 2016 Boutique
Chanel Boutique,
internshipParis, France
(1 week)
msung Total Petrochemical Boutique
Company
 Shadowed internship
(JV), Dae San
sales City, South
associates and Korea
discovered the retail operations
earcher, R&D, Polypropylene research  Shadowed
team sales associates and discovered the retail operations
Jan 2013 / Samsung Total Petrochemical Company (JV), Dae San City, South Korea
Enhanced PP Jan resin products, developed high value-added products and provided total solution to
May20132015/ Samsung
Researcher, Total
R&D, Petrochemical
PolypropyleneCompanyresearch (JV),
team Dae San City, South Korea
heighten customers’
May 2015 value with optimized
Researcher, processing
R&D, technology
Polypropylene research team
 Enhanced PP resin products, developed high value-added products and provided total solution to
msung Group reporter/journalist - 5th Enhanced
Media Samsung PP resinJournalist
products, developed high value-added products and provided total solution to
heighten customers’ value with optimized processing technology
Wrote and compiled journals on internal heightenand external
customers’ events
valueto with
attract Samsung
optimized
th Employees
processing and
technology
Samsung Group reporter/journalist - 5 th Media Samsung Journalist
for public for promotion purposes as company’s
Samsung ambassador
 WroteGroup reporter/journalist
and compiled journals on- internal
5 Media andSamsung
externalJournalist
events to attract Samsung Employees and
roder Korea Ltd, Seoul, SouthKorea Wrote and compiled journals on
for public for promotion purposes as company’sinternal and external events to attract Samsung Employees and
ambassador
hroder Korea Ltd operates as an investment for public for promotion
management firm)purposes as company’s ambassador
June 2011 / Schroder Korea Ltd, Seoul, South Korea
rn, Institutional sales
June department
2011 / Schroder Korea KoreaLtd Ltd,operates
Seoul, South Korea
August 2011 (Schroder as an investment management firm)
Concentrated August
in discovering
2011 theIntern,
different areas
(Schroder KoreaofLtd
investment
operates banking
as an investment management firm)
Institutional sales department
rea Institute of Energy Research, Intern,
 Dae Institutional
Jeon City,inSouth
Concentrated sales department
Korea the different areas of investment banking
discovering
rn, Energy conversion research department
 Concentrated in discovering the different areas of investment banking
July 2010 Korea Institute of Energy Research, Dae Jeon City, South Korea
Discovered the challenges
July 2010 in laboratory
Korea Energy experiments
Institute and acquired
of Energy Research,appropriate
Dae Jeon skills
City, South Korea
Intern, conversion research department
benhams, London, United Kingdom Intern,

Energy conversion research department
Discovered the challenges in laboratory experiments and acquired appropriate skills
t time sales assistance, Perfume and  Discovereddepartment
Cosmetics the challenges in laboratory experiments and acquired appropriate skills
March 2007 Debenhams, London, United Kingdom
Worked in sales in perfume
March 2007 and cosmetics
Debenhams, department particularly at the Versace and Moschino
Part time salesLondon, United
assistance, Kingdom
Perfume and Cosmetics department
counter Part
 Worked in sales in perfume andand
time sales assistance, Perfume Cosmetics
cosmetics department
department particularly at the Versace and Moschino
 Worked
counter in sales in perfume and cosmetics department particularly at the Versace and Moschino
counter
SEC Business EDUCATION
School, Paris, France
EDUCATION
A in International Luxury Brand Management
2015 - 2016 ESSEC Business School, Paris, France
e studies include:
2015 - 2016 of Burberry
Analysis ESSEC Beauty sector
MBA in Business School,
International LuxuryParis, France
Brand Management
perial College London, London,Case MBAUnited in International
Kingdom
studies Luxury Brand
include: Analysis Management
of Burberry Beauty sector
NG in Chemical Engineering Case studies include: Analysis of Burberry Beauty sector
2008 - 2012 Imperial College London, London, United Kingdom
dergraduate Research
2008 - Project
2012 (The wettability
Imperial templates for protein crystallisation)
MENG in College
Chemical London,
EngineeringLondon, United Kingdom
ver College, Kent, United Kingdom MENG in Chemical Engineering
Undergraduate Research Project (The wettability templates for protein crystallisation)
SEs & A-levels, Secondary School Undergraduate
Education Research Project (The wettability templates for protein crystallisation)
2015 - 2016 Dover College, Kent, United Kingdom
2015 - 2016 Dover College,
GCSEs & A-levels, Kent, United Kingdom
Secondary School Education
D TECHNOLOGY GCSEs & A-levels, Secondary School Education
lish / Korean: native, French: intermediate
LANGUAGES AND TECHNOLOGY
Word, Excel, PowerPoint,
LANGUAGES Access,
AND OneNote, Matlab, Photoshop
TECHNOLOGY
Languages English / Korean: native, French: intermediate
Languages English / Korean:
Computer skills MS Word, Excel, PowerPoint, native, French: intermediate
Access, OneNote, Matlab, Photoshop
Computer skills MS Word, Excel, PowerPoint, Access, OneNote, Matlab, Photoshop
nces, fashion and accessories, product development, market research, operations management,
INTERESTS
ematics, retail, INTERESTS
musical and opera, motion pictures, training, coaching, human behaviour, consumer
Cosmetics and fragrances, fashion and accessories, product development, market research, operations management,
y, fashion styling, social media,
Cosmetics entrepreneurship
and fragrances, fashion
merchandising, mathematics, retail,and accessories,
musical product
and opera, development,
motion market coaching,
pictures, training, research, operations management,
human behaviour, consumer
merchandising, mathematics, retail, musical and opera,
behaviour, psychology, fashion styling, social media, entrepreneurship motion pictures, training, coaching, human behaviour, consumer
behaviour, psychology, fashion styling, social media, entrepreneurship

19
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Marta JAUREGUIZAR
Marta
Marta
MartaJAUREGUIZAR
JAUREGUIZAR
JAUREGUIZAR

martadejaureguizar@gmail.com

Nationality: Spanish martadejaureguizar@gmail.com


martadejaureguizar@gmail.com
martadejaureguizar@gmail.com
Nationality:
Nationality:
Nationality:Spanish
Spanish
TIVE Spanish
Management (Marketing/Business
CAREER
CAREER OBJECTIVE
OBJECTIVE Development/Consumer Insight/Operations) in the fragrance and
CAREER
shion and accessories OBJECTIVE
industries.
AAAposition
position
positionin
in
inBrand
Brand
BrandManagement
Management
Management(Marketing/Business
(Marketing/Business
(Marketing/BusinessDevelopment/Consumer
Development/Consumer
Development/ConsumerInsight/Operations) Insight/Operations)
Insight/Operations)in in
inthe
the
thefragrance
fragrance
fragranceand and
and
EXPERIENCE cosmetics
cosmetics or
or in
in the
the fashion
fashion and
and accessories
accessories industries.
industries.
cosmetics or in the fashion and accessories industries.
ey, Paris PROFESSIONAL
PROFESSIONAL EXPERIENCE
EXPERIENCE
PROFESSIONAL
ec Field Project/Consulting mission EXPERIENCE
Developing a2016
2016
marketing campaign
2016 Sisley,
Sisley,forParis
Sisley, Paris
aParis
product launch
(2
(2 months)
months)
gan Lovells International
(2 months) LLP Essec Essec
Essec
(Madrid, Field
Field Project/Consulting
Project/Consulting
Project/Consultingmission
FieldSpain) mission
mission
ociate, Product, Intellectual Property,

Developing
Developing
Data Protection
Developing a
a marketing
marketing
a marketing campaign
campaign
campaignfor
and Litigation for
foraaaproduct
product
productlaunch
launch
launch
2011
2011
Assessed the impact –2015
–2015 Hogan
of new EUHogan
2011 –2015 Hogan Lovells
Lovells
RegulationsLovells International
International
on International
Cosmetic Products LLP
LLP (Madrid,
(Madrid,
LLP Industry
(Madrid,and Spain)
Spain)
provided legal
Spain)
recommendations to develop new Associate,
Associate,
business
Associate, Product,
Product,
models Intellectual
Product, Intellectual
and increaseProperty,
Intellectual Property,
economicData
Property, Data
impact
Data Protection
Protection
on resellers.
Protection and
and
andLitigation
Litigation
Litigation
Benchmarked European countries’ 

Assessed
Assessed
legislation
Assessed the the
the impact
impact
on trademarks, of
impact of newof new
new EU
EU Regulations
Regulations
intellectual
EU Regulations property, on
on Cosmetic
Cosmetic
ontax Products
incentives,
Cosmetic Products
ProductsIndustry
Industry
Industryandand
andprovided
provided
providedlegal legal
legal
copyright and data protection to assist recommendations
recommendations
digital and retailer
recommendations to
to develop
develop
companies
to develop new
new business
business
newonbusiness models
models
their operations. and
and increase
increase economic
economic impact
models and increase economic impact on resellers.impact on
on resellers.
resellers.
Defined and executed the litigation 

Benchmarked
Benchmarked
strategy
Benchmarked for clientsEuropean
European
Europeanin thecountries’
countries’
pharmaceutical
countries’ legislation
legislation on
on
industry:
legislation ontrademarks,
trademarks,
identified intellectual
trademarks, intellectual
intellectualproperty,
property,
property,tax tax
taxincentives,
incentives,
incentives,
copyright
copyright
risk points, prepared court strategy, elaborated
copyright and and
and data
data
documentation protection
protection
data protection andtoto
to assist
assist
prepared digital
digital
witness
assist digital and
and retailer
retailer
andstatements. companies
companies on
on their
their
retailer companies on their operations. operations.
operations.
Represented a leading international 

Defined
Defined
Definedand
insurance and
and executed
executed
company
executed inthe
the
thelitigation
€1 litigation
billion
litigation strategy
strategy
litigation
strategy for
for
forclients
related clients in
in
inthe
to housing
clients the
thepharmaceutical
pharmaceutical
pharmaceuticalindustry:
industry:
industry:identified
identified
identified
development bond insurances in Spain, risk
risk points,
points,
riskmanaging prepared
prepared
points, prepared court
a +10 peoplecourt strategy,
strategy, elaborated
elaborated
cross-functional
court strategy, elaborated documentation
documentation
team. and
and prepared
prepared witness
witness
documentation and prepared witness statements. statements.
statements.
ian Lord, S.L. – Online DigitalMen Represented
Represented
Accessories
Represented aaaleading
leading
leadinginternational
Company international
- (Madrid,
international insurance
insurance
Spain) company
insurance company
companyin in
in€1€1
€1billion
billion
billionlitigation
litigation
litigationrelated
related
relatedto to
tohousing
housing
housing
rketing Expert development
development bond
bond insurances
insurances inin Spain,
Spain, managing
managing
development bond insurances in Spain, managing a +10 people cross-functional team. a a +10
+10 people
people cross-functional
cross-functional team.
team.
2013-2015
2013-2015
Defined the go-to-market
2013-2015 strategy Indian
Indianfor aLord,
Indian Lord, S.L.
new online
Lord, S.L.
S.L.–––fashion
Online
Online Digital
Digital
DigitalMen
Onlineretailer, Men
MenAccessories
achieving Accessories
the markCompany
Accessories Company
of 10,000---(Madrid,
Company (Madrid,
(Madrid,Spain) Spain)
Spain)
silk ties sold in the first 6 months Marketing
Marketing Expert
Expert
of operations.
Marketing Expert
Developed the multi-channel communication


Defined
Defined
Definedthe the
the go-to-market
go-to-market
strategy across strategy
go-to-market strategy
the online
strategy for
for aaanew
store,
for new
new online
online
social
online fashion
mediafashion
andretailer,
fashion retailer,
retailer,achieving
achieving
achievingthe the
themark
mark
markof of
of10,000
10,000
10,000
showrooms. Led the representation of silk
silk ties
ties
theties
silk sold
sold
brand in
in
soldinin10 the
the first
first
theevents 6
6 months
first 6andmonths
months of
of operations.
15 showroomsoperations.
of operations.
 Developed
Developed
Developedthe the
themulti-channel
multi-channel
multi-channelcommunication
communication
communicationstrategy strategy
strategyacross
across
acrossthe the
theonline
online
onlinestore,
store,
store,social
social
socialmedia
media
mediaand and
and
achi Consulting, S.L. (Madrid, Spain) showrooms.
showrooms. Led
Led the
the representation
representation of
of the
the brand
brand in
in 10
10 events
events and
and 15
15 showrooms
showrooms
ociate, Strategy Department showrooms. Led the representation of the brand in 10 events and 15 showrooms
2010-2011
2010-2011
Defined the strategy and a 3-Year
2010-2011 Hitachi
Hitachi
action
Hitachi Consulting,
Consulting,
plan to launch
Consulting, S.L.
S.L.
S.L. (Madrid,
(Madrid,
(Madrid,Spain)
REPSOL’s Spain)
Volunteering
Spain) Agenda, that
Associate,
Associate,
included assessing REPSOL’s capabilities Strategy
Strategy
and a detailed
Associate, Strategy Department
Department
Department roadmap of resources and events.
Developed the marketing plan of  Defined
 a B2B
Defined
Defined the
the
energythestrategy
strategy
strategyand
efficiency and aaa3-Year
service
and 3-Year for action
3-Year action
actionplan
THYSSENKRUP,plan
planto to
tolaunch
launch
launch theREPSOL’s
REPSOL’s
REPSOL’sVolunteering
Volunteering
VolunteeringAgenda,Agenda,
Agenda,that that
that
German leading company in industrial included
included assessing
assessing
equipment,
included assessing REPSOL’s
REPSOL’s
includingREPSOL’s capabilities
capabilities
the multi-channel
capabilities and and
and aa detailed
strategy,detailed roadmap
roadmap
new value
a detailed of
of resources
resources and
roadmap of resources and events.and events.
events.
proposition, go-to-market strategy 

Developed
Developed
and a service
Developed the
the marketing
marketing
portfolio
the marketing plan
plan
planof
redefinition. of
ofaaaB2B
B2B
B2Benergy
energy
energyefficiency
efficiency
efficiencyservice service
servicefor for
forTHYSSENKRUP,
THYSSENKRUP,
THYSSENKRUP,the the
the
operatour - Fashion accessories cooperative German
German leading
leading
German leading of women company
company
companyartisansin
in industrial
industrial equipment,
equipment,
- (Cuzco,equipment,
in industrial Peru) including
including
including the multi-channel strategy, newvalue
the
the multi-channel
multi-channel strategy,
strategy, new
new value
value
ategy consultant proposition,
proposition, go-to-market
go-to-market strategy
strategy and
and aa service
service
proposition, go-to-market strategy and a service portfolio redefinition. portfolio
portfolio redefinition.
redefinition.
Established a2010
2010
new business plan,
2010 Cooperatour
Cooperatour
redefined the
Cooperatour ---Fashion
Fashion
Fashionaccessories
operations accessories
model, designed
accessories cooperative
cooperative
cooperative of
of
ofwomen
new products women
women andartisans
artisans
artisans---(Cuzco,
(Cuzco,
(Cuzco,Peru)
Peru)
Peru)
(4
(4 months)
months)
updated the distribution Strategy
Strategy
(4 months)channelStrategy
increasing consultant
consultant
sales by 100% in the first 6 months.
consultant


Established
Established
Establishedaaanew new
newbusiness
business
businessplan, plan,
plan,redefined
redefined
redefinedthe the
theoperations
operations
operationsmodel, model,
model,designed
designed
designednew new
newproducts
products
productsand and
and
updated
updated the
the distribution
distribution channel
channel increasing
increasing sales
sales
updated the distribution channel increasing sales by 100% in the first 6 months. by
by 100%
100% in
in the
the first
first 6
6 months.
months.
SEC BusinessEDUCATION
School, Paris, France
EDUCATION
EDUCATION
A in International Luxury Brand Management
2015
2015
2015–2016
–2016
–2016 ESSEC
ESSEC
ESSECBusinessBusiness
BusinessSchool, School,
School,Paris, Paris,
Paris,FranceFrance
France
CP-Europe, Paris, France MBA
MBA
MBA in International Luxury BrandManagement
in
in International
International Luxury
Luxury Brand
Brand Management
Management
ster in Marketing and Finance
2009-2010
2009-2010
2009-2010 ESCP-Europe,
ESCP-Europe,
ESCP-Europe,Paris, Paris,
Paris,FranceFrance
France
mplutense University, Madrid,Master Spainin
Master
Master in Marketing andFinance
in Marketing
Marketing and
and Finance
Finance
uble Degree in Law, Economics & Business Administration
2004-2009
2004-2009
2004-2009 Complutense
Complutense
Complutense University,Madrid,
University,
University, Madrid,
Madrid,Spain Spain
Spain
D TECHNOLOGY Double
Double
Double Degree in Law, Economics &Business
Degree
Degree in
in Law,
Law, Economics
Economics &
& Business
BusinessAdministration
Administration
Administration
nish: native, English/French: fluent
LANGUAGES
LANGUAGES
vanced proficiency in MicrosoftAND
LANGUAGES AND
ANDTECHNOLOGY
Word, TECHNOLOGY
TECHNOLOGY
Excel and PowerPoint.
Languages
Languages
Languages Spanish:
Spanish:
Spanish:native,
native,
native, English/French:
English/French:
English/French:fluent fluent
fluent
Computer
Computer
Computer Advanced
Advanced
Advanced proficiency in MicrosoftWord,
proficiency
proficiency in
in Microsoft
Microsoft Word,
Word,Excel Excel
Exceland and
andPowerPoint.
PowerPoint.
PowerPoint.
skills
skills
skills
ko (2015), a fashion leather bag distributor which has created some unique handbag models to bring
INTERESTS
INTERESTS
INTERESTS
ather to the Spanish market. Photography, yoga, travelling, running, mountain bike.
Co-founded
Co-founded
Co-foundedMiMaroko
MiMaroko
MiMaroko(2015),
(2015),
(2015),aaafashion
fashion
fashionleather
leather
leatherbag
bag
bagdistributor
distributor
distributorwhich
which
whichhashas
hascreated
created
createdsome
some
someunique
unique
uniquehandbag
handbag
handbagmodels
models
modelsto
to
tobring
bring
bring
the
the best
best Moroccan
Moroccan leather
leather to
to the
the Spanish
Spanish market.
market. Photography,
Photography, yoga,
yoga, travelling,
travelling, running,
running, mountain
mountain
the best Moroccan leather to the Spanish market. Photography, yoga, travelling, running, mountain bike. bike.
bike.

20
MBA IN INTERNATIONAL LUXURY BRAND MANAGEMENT
Taihee KIM
Taihee
Taihee KIM
KIM

taiheekim15@gmail.com
taiheekim15@gmail.com
taiheekim15@gmail.com
Nationality: Korean (South)
Nationality:
Nationality: Korean
Korean (South)
(South)
TIVE
n retail operations in fashion
CAREER & accessories or fragrances & cosmetics
OBJECTIVE
CAREER OBJECTIVE
EXPERIENCE To
To pursue
pursue aa position
position in
in retail
retail operations
operations in in fashion
fashion & & accessories
accessories or or fragrances
fragrances & & cosmetics
cosmetics
ug, Paris PROFESSIONAL EXPERIENCE
PROFESSIONAL
EC Field Project/consulting missionEXPERIENCE
2016 Krug,
Defining a CRM 2016 strategy Krug, Paris
Paris
(2
(2 months)
months) ESSEC
ESSEC Field
Field Project/consulting
Project/consulting mission mission
ntemps Haussmann, Paris  Defining a CRM strategy
tique Internship as Sales Assistant  Defining a CRM strategy
Feb
Feb 2016
2016 elements Printemps Haussmann, Paris
Learnt the fundamental Printemps
of runningHaussmann,
a store and provided Paris assistance to international clients
(1week)
(1week) Boutique
Boutique Internship
Internship as
as Sales
Sales Assistant
Assistant
cquarie Finance Korea, Seoul, Korea Learnt the fundamental elements of
 Learnt
acquarie Group’s Corporate and Asset Finance Division)the fundamental elements of running
running aa store
store and
and provided
provided assistance
assistance to
to international
international clients
clients
2009
2009 – 2014
– 2014 Macquarie Finance Korea, Seoul, Korea
dit Analyst, Risk Management Macquarie Finance Korea, Seoul, Korea
(Macquarie Group’s Corporate and Asset Finance Division)
Supported clients’ asset finance (Macquarie
requirementsGroup’s Corporate and Asset Finance Division)
2011
2011 – 2014 Credit Analyst,
Credit Analyst, Risk
Risk Management
Management
Responsible for end–to2014
end transaction process from supporting origination team to obtain
 Supported
Supported clients’ asset
clients’ asset finance
finance requirements
requirements
transaction approval 
 Responsible
Responsible for end
forkey to
endrisks end
to end transaction process
process from supporting origination team to obtain
Carried out credit risk analysis including
 analysing andtransaction
potential mitigants from
and supporting
review of origination team to obtain
transaction approval
transaction approval
transaction documentation
 Carried
Carried out
out credit
credit risk
risk analysis
analysis including
including analysing
analysing key key risks
risks and
and potential
potential mitigants
mitigants andand review
review of of
ent Manager, Client Management transaction

documentation
transaction documentation
Provided organisational support to Account and Sales team working on IT-related operating
2009
2009 –– 2011
2011 Client
Client Manager,
Manager, ClientClient Management
Management
leases
 Provided
Provided organisational
organisational support to Account
Account and Sales
Salesinteam working on IT-related operating
Worked on closing new deals ensuring  all documentation andsupport
systemtorequirements andwere team
orderworking on IT-related operating
leases
leases
E NorthEast, Seoul, Korea Worked on closing new

gional Development Agency for the North
 Worked East onof closing
England) new deals
deals ensuring
ensuring all all documentation
documentation and and system
system requirements
requirements werewere in
in order
order
2008 – 2009 ONE NorthEast, Seoul, Korea
nsultant, Inward2008 – 2009 TeamONE NorthEast, Seoul, Korea
Investment
(Regional
(Regional Development
Development Agency for for the North
North East of
of England)
Marketed and promoted North East England as a foreignAgency investment the
destination East
among England)
Kore