Traffic index X x-xmean Sales Index Y y-y mean x-xmean*y-y mean

80 -40.5 6 -3.3 133.65

100 -20.5 8 -1.3 26.65
100 -20.5 8 -1.3 26.65
110 -10.5 9 -0.3 3.15000000000001
130 9.5 10 0.7 6.64999999999999
190 69.5 15 5.7 396.15
200 79.5 16 6.7 532.65
85 -35.5 5 -4.3 152.65
100 -20.5 8 -1.3 26.65
110 -10.5 8 -1.3 13.65
120.5 0.00 9.3 0.00 1318.50
Cross Product =1318.50
Covariaance = 146.5
coffecient of corelation = .987557
Mem_ID Visits Cat_Mem Will_Buy Pre_Campaign Post_Campaign
CM_001 6 1 1 12 17
CM_002 5 1 1 15 18
CM_003 2 1 1 15 25
CM_004 5 1 0 22 15
CM_005 5 1 0 13 20
CM_006 2 1 1 18 20
CM_007 4 1 1 18 21
CM_008 2 1 1 18 22
CM_009 5 1 1 20 22
CM_010 4 1 0 20 24
CM_011 4 1 1 21 13
CM_012 4 1 1 10 21
CM_013 6 1 1 19 17
CM_014 3 1 0 15 11
CM_015 6 1 1 8 18
CM_016 6 1 1 15 15
CM_017 2 1 0 13 18
CM_018 5 1 1 15 18
CM_019 6 1 1 16 24
CM_020 3 1 1 21 17
CM_021 6 1 0 15 20
CM_022 5 1 0 17 17
CM_023 3 1 1 14 19
CM_024 4 1 1 16 17
CM_025 2 1 1 15 19
CM_026 4 1 1 16 15
CM_027 6 1 1 13 19
CM_028 3 1 1 17 21
CM_029 5 1 0 19 23
CM_030 3 1 1 20 23
CM_031 4 1 1 20 23
CM_032 3 1 1 21 15
CM_033 2 1 1 12 23
CM_034 2 1 1 21 18
CM_035 6 1 1 15 23
CM_036 4 1 1 20 19
CM_037 2 1 1 17 17
CM_038 3 1 1 14 16
CM_039 4 1 1 14 20
CM_040 4 1 1 22 26
CM_041 3 2 1 10 15
CM_042 5 2 1 13 15
CM_043 3 2 0 12 13
CM_044 3 2 1 20 23
CM_045 3 2 1 10 14
CM_046 5 2 0 17 25
CM_047 2 2 1 15 21
CM_048 2 2 1 16 21
CM_049 2 2 1 17 24
CM_050 5 2 1 17 24
CM_051 5 2 1 18 24
CM_052 2 2 1 10 15
CM_053 5 2 0 18 24
CM_054 5 2 1 14 18
CM_055 4 2 1 8 11
CM_056 2 2 1 15 20
CM_057 4 2 0 11 12
CM_058 5 2 1 14 16
CM_059 5 2 1 14 15
CM_060 2 2 0 19 25
CM_061 4 2 0 14 16
CM_062 4 2 1 14 15
CM_063 4 2 0 12 17
CM_064 3 2 1 14 15
CM_065 5 2 1 12 14
CM_066 3 2 0 14 15
CM_067 5 2 1 10 12
CM_068 5 2 1 15 19
CM_069 4 2 0 16 21
CM_070 4 2 1 17 24
CM_071 2 2 1 17 24
CM_072 5 2 0 18 24
CM_073 3 2 1 10 15
CM_074 5 2 1 18 24
CM_075 3 2 0 14 18
CM_076 4 2 1 19 25
CM_077 5 2 0 14 16
CM_078 5 2 1 14 15
CM_079 2 2 0 12 17
CM_080 3 2 1 14 15
CM_081 5 2 1 12 14
CM_082 2 2 1 14 15
CM_083 3 2 1 10 12
CM_084 4 2 0 8 11
CM_085 2 2 1 15 20
CM_086 3 2 0 11 12
CM_087 3 2 1 14 16
CM_088 4 2 1 15 20
CM_089 1 3 0 11 15
CM_090 2 3 1 14 15
CM_091 6 3 0 10 12
CM_092 4 3 0 15 19
CM_093 6 3 1 11 16
CM_094 5 3 1 8 10
CM_095 5 3 1 14 18
CM_096 4 3 0 8 11
CM_097 5 3 0 15 20
CM_098 6 3 1 11 12
CM_099 4 3 0 14 16
CM_100 5 3 0 14 15
CM_101 2 3 1 12 17
CM_102 2 3 1 14 15
CM_103 4 3 1 12 14
CM_104 4 3 1 10 11
CM_105 3 3 0 8 12
CM_106 3 3 0 12 16
CM_107 4 3 1 12 16
CM_108 3 3 0 10 15
CM_109 3 3 1 13 15
CM_110 4 3 0 12 13
CM_111 6 3 1 5 6
CM_112 5 3 0 10 10
CM_113 3 3 1 9 10
CM_114 6 3 0 9 9
CM_115 2 3 0 11 15
CM_116 2 3 1 14 15
CM_117 4 3 1 10 12
CM_118 6 3 1 15 19
CM_119 4 3 1 11 16
CM_120 6 3 0 8 10
CM_121 2 3 1 12 13
CM_122 5 3 0 20 23
CM_123 2 3 0 10 14
CM_124 2 3 1 17 25
CM_125 4 3 0 15 21
CM_126 6 3 1 16 21
CM_127 4 3 0 17 24
CM_128 3 3 1 17 24
CM_129 5 3 1 18 24
CM_130 5 3 1 10 15
CM_131 6 3 0 18 24
CM_132 3 3 0 12 17
CM_133 4 3 0 14 15
CM_134 2 3 0 12 14
CM_135 4 4 0 6 6
CM_136 1 4 0 7 9
CM_137 1 4 0 2 4
CM_138 2 4 1 10 10
CM_139 1 4 0 3 3
CM_140 2 4 0 7 7
CM_141 3 4 0 10 13
CM_142 1 4 1 3 3
CM_143 4 4 0 3 6
CM_144 2 4 1 2 4
CM_145 2 4 0 3 4
CM_146 4 4 0 2 4
CM_147 1 4 0 3 5
CM_148 2 4 0 10 11
CM_149 2 4 1 9 11
CM_150 3 4 1 9 9
CM_151 4 4 0 2 2
CM_152 3 4 1 1 4
CM_153 4 4 0 8 10
CM_154 1 4 1 1 2
CM_155 3 4 0 9 11
CM_156 1 4 0 7 9
CM_157 4 4 1 4 5
CM_158 2 4 0 5 6
CM_159 1 4 0 6 7
CM_160 4 4 0 10 12
CM_161 4 4 1 5 6
CM_162 3 4 0 10 10
CM_163 2 4 0 9 10
CM_164 1 4 1 9 9
CM_165 1 4 0 2 4
CM_166 1 4 1 3 4
CM_167 2 4 0 2 4
CM_168 2 4 1 3 5
CM_169 3 4 0 10 11
CM_170 2 4 0 9 11
CM_171 2 4 0 9 9
CM_172 3 4 0 2 2
CM_173 3 4 0 1 4
CM_174 1 4 1 8 10
CM_175 4 4 0 1 2
CM_176 3 4 1 9 11
CM_177 1 4 0 7 9
CM_178 4 4 1 4 5
CM_179 1 4 0 9 11
CM_180 3 4 1 7 9
CM_181 3 4 0 4 5
CM_182 2 4 0 5 6
CM_183 1 4 1 6 7
CM_184 2 4 0 10 12
CM_185 1 4 1 5 6
CM_186 1 4 0 10 10
CM_187 1 4 0 9 10
CM_188 1 4 1 9 9
CM_189 1 4 0 2 4
CM_190 1 4 1 3 4
CM_191 4 4 0 2 4
CM_192 1 4 1 3 5
CM_193 4 4 0 2 4
CM_194 3 4 0 3 5
CM_195 4 4 0 10 11
CM_196 2 4 1 9 11
Q2
(a) Z value for visit 1 -1.58549389756
Z value for visit 2 -0.91286012284
Z value for visit 3 -0.24022634811
Z value for visit 4 0.43240742661
Z value for visit 5 1.10504120133
Z value for visit 6 1.77767497605
(b) P value for visit 1 0.05642708117
P value for visit 2 0.18065805633
P value for visit 3 0.4050773944
P value for visit 4 0.6672773393
P value for visit 5 0.86542913169
P value for visit 6 0.96227137406

Q3
(a) t-Test: Two-Sample Assuming Equal Variances

Variable 1
Mean 3.35714
Variance 2.21026
Observations 196.00000
Pooled Variance 1.22889
Hypothesized Mean 0.00000
df 390.00000
t Stat 24.96789
P(T<=t) one-tail 0.00000
t Critical one-tail 1.64877
P(T<=t) two-tail 0.00000
t Critical two-tail 1.96607

Q4
(a) t-Test: Two-Sample Assuming Equal Variances

Variable 1
Mean 11.5306
Variance 27.7068
Observations 196.0000
Pooled Variance 33.9236
Hypothesized Mean 0.0000
df 390.0000
t Stat -4.5093
P(T<=t) one-tail 0.0000
t Critical one-tail 1.6488
P(T<=t) two-tail 0.0000
t Critical two-tail 1.9661
uming Equal Variances

Variable 2
0.56122
0.24751
196.00000
uming Equal Variances

Variable 2
14.1837
40.1405
196.0000