Académique Documents
Professionnel Documents
Culture Documents
La RSE a vu le jour dans le milieu académique à travers les travaux Howard Bowen en 1952.
C’est donc dans un milieu Anglo-Saxon qu’a pris son sens de développement. Tandis que
dans les pays en voie de développement, la RSE a vu le jours courant de ces deux dernières
décennies à travers son importation par la grande entreprise multinationale mais aussi par
une approche purement institutionnelle basée sur la normalisation.
CSR was born in the academic world through the work of Howard Bowen in 1952. It is
therefore in an Anglo-Saxon environment that took its sense of development. While in
developing countries, CSR has seen the light of day for the past two decades through its
importation by the large multinational company but also by a purely institutional approach
based on standardization.
The question of how to import a CSR Management model. It’s could find some problems of
adaptation but also of local implementation as long as the country designing the CSR is
different from the receiving and the needs of stakeholders divergent. Our Communication
questions the various questions relating to management models for the transfer of CSR
between headquarters and its subsidiaries and will try to identify the different variables that
could be a source of satisfaction for local stakeholders and the success of the transfer model.