2021 ViuTV Rate Card No.

6
(Effective from 1 January 2021)

1) Rate Card

a) Daily Time Zones on ViuTV (Mondays to Sundays)

Prime Time (V5): 21:25 – 24:05, (V4): 18:55 – 21:20

Shoulder Prime Time (V3): 17:05 – 18:50 and 24:10 – 25:55
Day Fringe Time (V2): 05:55 – 17:00
Night Fringe Time (V1): 26:00 – 29:50

b) Rate Table – Regular Spot Rates (in Hong Kong Dollars)

V5: 21:25 - 24:05

V5 Rate Level
21:25 - 24:05 RB FB F1 F2 F3 F4 F5 F6 F7 F8
5 2,530 5,060 6,160 7,500 9,130 11,110 13,530 16,470 20,050 24,410
10 5,060 10,110 12,310 14,990 18,250 22,220 27,050 32,940 40,100 48,820
15 7,590 15,170 18,470 22,490 27,380 33,330 40,580 49,410 60,150 73,240
20 10,110 20,230 24,630 29,980 36,500 44,440 54,110 65,870 80,200 97,650
TVC Duration ('Second)

25 12,640 25,280 30,780 37,480 45,630 55,550 67,630 82,340 100,250 122,060
30 15,170 30,340 36,940 44,970 54,750 66,660 81,160 98,810 120,300 146,470
35 17,700 35,400 43,100 52,470 63,880 77,770 94,690 115,280 140,350 170,880
40 20,230 40,450 49,250 59,960 73,000 88,880 108,210 131,750 160,400 195,290
45 22,760 45,510 55,410 67,460 82,130 99,990 121,740 148,220 180,450 219,710
50 25,280 50,570 61,570 74,950 91,250 111,100 135,270 164,680 200,500 244,120
55 27,810 55,620 67,720 82,450 100,380 122,210 148,790 181,150 220,550 268,530
60 30,340 60,680 73,880 89,940 109,500 133,320 162,320 197,620 240,600 292,940
90 45,510 91,020 110,820 134,910 164,250 199,980 243,480 296,430 360,900 439,410
120 60,680 121,360 147,760 179,880 219,000 266,640 324,640 395,240 481,200 585,880
180 91,020 182,040 221,640 269,820 328,500 399,960 486,960 592,860 721,800 878,820

V4: 18:55 - 21:20

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 V4 Rate Level
18:55 - 21:20 RB FB F1 F2 F3 F4 F5 F6 F7 F8
5 1,950 3,890 4,740 5,770 7,020 8,550 10,410 12,670 15,430 18,780
10 3,890 7,780 9,470 11,530 14,040 17,100 20,820 25,340 30,860 37,570
15 5,840 11,670 14,210 17,300 21,070 25,650 31,230 38,020 46,290 56,350
20 7,780 15,560 18,950 23,070 28,090 34,190 41,630 50,690 61,710 75,130
TVC Duration ('Second)

25 9,730 19,450 23,680 28,830 35,110 42,740 52,040 63,360 77,140 93,920
30 11,670 23,340 28,420 34,600 42,130 51,290 62,450 76,030 92,570 112,700
35 13,620 27,230 33,160 40,370 49,150 59,840 72,860 88,700 108,000 131,480
40 15,560 31,120 37,890 46,130 56,170 68,390 83,270 101,370 123,430 150,270
45 17,510 35,010 42,630 51,900 63,200 76,940 93,680 114,050 138,860 169,050
50 19,450 38,900 47,370 57,670 70,220 85,480 104,080 126,720 154,280 187,830
55 21,400 42,790 52,100 63,430 77,240 94,030 114,490 139,390 169,710 206,620
60 23,340 46,680 56,840 69,200 84,260 102,580 124,900 152,060 185,140 225,400
90 35,010 70,020 85,260 103,800 126,390 153,870 187,350 228,090 277,710 338,100
120 46,680 93,360 113,680 138,400 168,520 205,160 249,800 304,120 370,280 450,800
180 70,020 140,040 170,520 207,600 252,780 307,740 374,700 456,180 555,420 676,200

V3: 17:05 – 18:50, 24:10 – 25:55

V3 Rate Level
17:05 - 18:50,
RB FB F1 F2 F3 F4 F5 F6 F7 F8
24:10 - 25:55
5 970 1,950 2,370 2,890 3,510 4,280 5,210 6,340 7,720 9,390
10 1,950 3,890 4,740 5,770 7,020 8,550 10,410 12,670 15,430 18,790
15 2,920 5,840 7,110 8,660 10,540 12,830 15,620 19,010 23,150 28,180
20 3,890 7,790 9,480 11,540 14,050 17,100 20,820 25,350 30,860 37,570
TVC Duration ('Second)

25 4,870 9,730 11,850 14,430 17,560 21,380 26,030 31,680 38,580 46,970
30 5,840 11,680 14,220 17,310 21,070 25,650 31,230 38,020 46,290 56,360
35 6,810 13,630 16,590 20,200 24,580 29,930 36,440 44,360 54,010 65,750
40 7,790 15,570 18,960 23,080 28,090 34,200 41,640 50,690 61,720 75,150
45 8,760 17,520 21,330 25,970 31,610 38,480 46,850 57,030 69,440 84,540
50 9,730 19,470 23,700 28,850 35,120 42,750 52,050 63,370 77,150 93,930
55 10,710 21,410 26,070 31,740 38,630 47,030 57,260 69,700 84,870 103,330
60 11,680 23,360 28,440 34,620 42,140 51,300 62,460 76,040 92,580 112,720
90 17,520 35,040 42,660 51,930 63,210 76,950 93,690 114,060 138,870 169,080
120 23,360 46,720 56,880 69,240 84,280 102,600 124,920 152,080 185,160 225,440
180 35,040 70,080 85,320 103,860 126,420 153,900 187,380 228,120 277,740 338,160

V2: 05:55 – 17:00

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 V2 Rate Level
05:55 - 17:00 RB FB F1 F2 F3 F4 F5 F6 F7 F8
5 490 970 1,190 1,440 1,760 2,140 2,600 3,170 3,860 4,700
10 970 1,950 2,370 2,890 3,510 4,280 5,210 6,340 7,720 9,400
15 1,460 2,920 3,560 4,330 5,270 6,420 7,810 9,510 11,580 14,100
20 1,950 3,890 4,740 5,770 7,030 8,550 10,410 12,680 15,440 18,800
TVC Duration ('Second)

25 2,430 4,870 5,930 7,220 8,780 10,690 13,020 15,850 19,300 23,500
30 2,920 5,840 7,110 8,660 10,540 12,830 15,620 19,020 23,160 28,200
35 3,410 6,810 8,300 10,100 12,300 14,970 18,220 22,190 27,020 32,900
40 3,890 7,790 9,480 11,550 14,050 17,110 20,830 25,360 30,880 37,600
45 4,380 8,760 10,670 12,990 15,810 19,250 23,430 28,530 34,740 42,300
50 4,870 9,730 11,850 14,430 17,570 21,380 26,030 31,700 38,600 47,000
55 5,350 10,710 13,040 15,880 19,320 23,520 28,640 34,870 42,460 51,700
60 5,840 11,680 14,220 17,320 21,080 25,660 31,240 38,040 46,320 56,400
90 8,760 17,520 21,330 25,980 31,620 38,490 46,860 57,060 69,480 84,600
120 11,680 23,360 28,440 34,640 42,160 51,320 62,480 76,080 92,640 112,800
180 17,520 35,040 42,660 51,960 63,240 76,980 93,720 114,120 138,960 169,200

V1: 26:00 – 29:50

V1 Rate Level
26:00 - 29:50 RB FB F1 F2 F3 F4 F5 F6 F7 F8
5 240 490 590 720 880 1,070 1,300 1,590 1,930 2,350
10 490 970 1,190 1,440 1,760 2,140 2,610 3,170 3,860 4,700
15 730 1,460 1,780 2,170 2,640 3,210 3,910 4,760 5,800 7,060
20 970 1,950 2,370 2,890 3,510 4,280 5,210 6,350 7,730 9,410
TVC Duration ('Second)

25 1,220 2,430 2,970 3,610 4,390 5,350 6,520 7,930 9,660 11,760
30 1,460 2,920 3,560 4,330 5,270 6,420 7,820 9,520 11,590 14,110
35 1,700 3,410 4,150 5,050 6,150 7,490 9,120 11,110 13,520 16,460
40 1,950 3,890 4,750 5,770 7,030 8,560 10,430 12,690 15,450 18,810
45 2,190 4,380 5,340 6,500 7,910 9,630 11,730 14,280 17,390 21,170
50 2,430 4,870 5,930 7,220 8,780 10,700 13,030 15,870 19,320 23,520
55 2,680 5,350 6,530 7,940 9,660 11,770 14,340 17,450 21,250 25,870
60 2,920 5,840 7,120 8,660 10,540 12,840 15,640 19,040 23,180 28,220
90 4,380 8,760 10,680 12,990 15,810 19,260 23,460 28,560 34,770 42,330
120 5,840 11,680 14,240 17,320 21,080 25,680 31,280 38,080 46,360 56,440
180 8,760 17,520 21,360 25,980 31,620 38,520 46,920 57,120 69,540 84,660

2) ViuTV Pre-emption Structure

a) Pre-emption in general:
 A Special Program pre-empts a Sponsored Program.
 A Sponsored Program pre-empts a Spot.
 A Spot with higher rate level pre-empts a Spot of lower rate level.
 A longer duration Spot pre-empts a shorter duration Spot of the same Product Category if it is
less than 30 seconds

b) Pre-emption by Spots
 Subject to availability, a Spot of a higher rate level pre-empts a Spot of a lower rate level in the
order of: F8, F7, F6, F5, F4, F3, F2, F1, FB, and RB.

i. Rotational Basic (RB): Subject to availability, a rotational Spot within a specific time zone may

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 be bought at RB rate. This RB Spot is subject to pre-emption by a Spot bought at a higher rate
class from FB, F1, F2, F3, F4, F5, F6, F7 or F8 rate up to FOUR (4) Business days before the
date of broadcast.

ii. Fixed Basic (FB): Subject to availability, a fixed position Spot may be bought at FB rate. This FB
Spot is subject to pre-emption by a Spot bought at a higher rate class from F1, F2, F3, F4, F5, F6,
F7 or F8 rate up to FOUR (4) Business Days before the date of broadcast.

iii. F1 Rate (F1): Subject to availability, a fixed position Spot may be bought at F1 rate. This F1
Spot is subject to pre-emption by a Spot bought at a higher rate class from F2, F3, F4, F5, F6, F7
or F8 rate up to FOUR (4) Business Days before the date of broadcast.

iv. F2 Rate (F2): Subject to availability, a fixed position Spot may be bought at F2 rate. This F2
Spot is subject to pre-emption by a Spot bought at a higher rate class from F3, F4, F5, F6, F7 or
F8 rate up to FOUR (4) Business Days before the date of broadcast.

v. F3 Rate (F3): Subject to availability, a fixed position Spot may be bought at F3 rate. This F3
Spot is subject to pre-emption by a Spot bought at a higher rate class from F4, F5, F6, F7 or F8
rate up to FOUR (4) Business Days before the date of broadcast.

vi. F4 Rate (F4): Subject to availability, a fixed position Spot may be bought at F4 rate. This F4
Spot is subject to pre-emption by a Spot bought at a higher rate class from F5, F6, F7 or F8 rate
up to FOUR (4) Business Days before the date of broadcast.

vii. F5 Rate (F5): Subject to availability, a fixed position Spot may be bought at F5 rate. This F5
Spot is subject to pre-emption by a Spot bought at the higher rate class of F6, F7 or F8 rate up to
FOUR (4) Business Days before the date of broadcast.

viii. F6 Rate (F6): Subject to availability, a fixed position Spot may be bought at F6 rate. This F6
Spot is subject to pre-emption by a Spot bought at the higher rate class of F7 or F8 rate up to
FOUR (4) Business Days before the date of broadcast.

ix. F7 Rate (F7): Subject to availability, a fixed position Spot may be bought at F7 rate. This F7
Spot is subject to pre-emption by a Spot bought at the higher rate class of F8 rate up to FOUR (4)
Business Days before the date of broadcast.

x. F8 Rate (F8): Subject to availability, a fixed position Spot may be bought at F8 rate.

xi. Pre-emption by Sponsored Program and/or Special Program: Subject to availability, all Spots
are subject to pre-emption by any Sponsored Program and/or Special Program.

Subject to airtime availability, HKTVE shall offer an alternative Spot to any Advertiser whose Booking
was pre-empted. If such Advertiser fails to notify HKTVE in writing within TWO (2) Business Days
upon receipt of notice of such pre-emption that it does not accept the alternative Spot offered by
HKTVE, the Advertiser shall be deemed to have accepted the alternative Spot offered.

When a Spot is pre-empted, an Advertiser may request HKTVE to:

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 i. reschedule the Spot to another date or the same date and another Time Zone or the same Time
Zone with the same rate level, anytime between 1 January 2021 and 31 December 2021;
ii. change the rate level of such Spot and reschedule the Spot to another date or the same date and a
different Time Zone with a different rate level between 1 January 2021 and 31 December 2021; or
iii. cancel the Spot;

and HKTVE may at its sole discretion, agree to such Advertiser’s request.

c) Rescheduling
If an Advertiser wishes to reschedule a Spot to another date and time, it shall provide HKTVE with no
less than FOURTEEN (14) days prior written notice before the proposed rescheduled date of
broadcast of such Spot or the original scheduled date and broadcast of such Spot (whichever is
earlier).

d) Volume Discount (VD)

Table 2
Aggregate Advertising Expenditure in 2021* Volume Discount (%)
$200,000 - $500,000 2.5%
$500,001 - $1,000,000 5.0%
$1,000,001 - $2,000,000 7.5%
$2,000,001 - $4,000,000 10.0%
$4,000,001 or above 15.0%

* An Advertiser will be entitled to the volume discount as set out in Table 2 above based on its
Aggregate Advertising Expenditure in 2021 which is the total amount spent by it on regular Spots,
packages, programme sponsorship and product sponsorship for broadcast on ViuTV (but excluding
expenditure on digital platforms or digital media) between 01 January 2021 and 31 December 2021
(both days inclusive).

The Volume Discount can only be used for purchase of Spots on ViuTV and not on packages,
program sponsorships, product sponsorships and production costs.

3) Payment
Notwithstanding any pre-emption of any Spot(s), all payments made under any Bookings will not be
refunded, and the Advertiser and the Advertising Agent shall remain jointly and severally liable for the
full amount of Fees for the pre-empted Spot(s).

4) General
All capitalized terms used herein shall have the same meanings ascribed to them in the Advertising
Terms and Conditions (which are available for viewing at http://viu.tv/advertising-opportunities/).

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 Specifications of Advertising Materials

1. Acceptable material formats

 Video tape in HDCAM

 Media File in MXF OP1a (SMPTE 378M)

2. Technical Specification

HDCam Video Screen display 16:9 HD in full frame

Tape Video Standard 50
Scan mode Interlace
Start timecode 10:00:00:00
Safe area 95%
Audio Track 1 Primary language stereo full mix left
Track 2 Primary language stereo full mix right
Track 3 Secondary language stereo full mix left or mute
Track 4 Secondary language stereo full mix right or mute
Dynamic range Between -20 dbfs and - 10 dbfs
Loudness Normalise at -21dB

Media Video File container MXF OP1a (SMPTE 378M)

File Content start First frame of content (no clock or no bars etc…)
Content end Last frame of content (no black or frozen frame etc…)
Start timecode 10:00:00:00
Safe area 95%
Codec Sony XDCam HD 422
Chroma format 4:2:2
Bit rate 50M bit per second
Display Resolution 1920 x 1080
Frame rate 25fps (50i)
Scan mode Interlace, top field first
IBBP (Length: 12) - sequence header on each GOP -
GOP
first GOP closed
Aspect ratio 16:9

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 Media Audio Format AES - 3 (SMPTE 382M)
File Audio essences 8
Channels per 1 (mono)
essences
Audio coding PCM
Sampling rate 48 kHz
Bit depth 24 bit
Track 1 / 2 Stereo total mix primary language
Track 3 / 4 Stereo total mix primary language
Track 5 / 6 Stereo total mix primary language or secondary
language if any
Track 7 / 8 Stereo total mix primary language or secondary
language if any
Dynamic range Between -20 dbfs and - 10 dbfs
Loudness Normalise at -21dB

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