POSITIONING DATA SET:

SafetyRegular Airlines
Timeliness
Convenience of booking
Sub Indian Airlines
Jet Airways
Air Sahara
Air IndiaOther (asIndian
specified
Airlines
Jetearlier)
Airways
Air Sahara
Air IndiaOther (asIndian
specified
Airlines
Jetearlier)
Airways
1
1
1
1
0
0
1
1
1
0
0
1
1
2
0
0
0
0
0
0
1
0
0
0
1
0
3
0
0
0
0
0
0
0
0
0
0
0
0
4
0
0
0
0
0
0
1
0
0
0
0
0
5
1
1
0
0
1
0
1
0
0
1
0
1
6
0
1
0
0
0
0
1
0
0
0
0
1
7
0
0
0
1
0
0
0
0
0
0
0
0
8
0
1
0
1
0
0
1
0
0
0
0
1
9
1
0
0
1
0
0
1
0
0
0
1
1
10
1
0
0
0
0
0
1
0
0
0
0
0
11
0
1
1
0
0
0
1
0
0
0
0
1
12
0
1
0
0
0
0
1
0
0
0
0
1
13
1
0
0
0
0
0
1
0
0
0
0
0
14
0
1
0
0
0
0
1
0
0
0
1
1
15
0
0
0
0
0
0
0
0
0
0
1
1
16
1
0
0
0
0
0
1
0
0
0
0
1
17
1
1
0
1
0
0
1
0
0
0
1
1
18
1
1
0
0
0
0
1
0
0
0
0
1
19
1
0
0
0
0
0
0
1
0
0
0
0
20
0
1
0
0
0
0
1
0
0
0
0
1
21
0
1
0
1
0
0
1
0
0
1
0
0
22
0
0
0
1
0
0
1
0
1
0
1
1
23
0
1
0
0
0
1
0
0
0
0
0
0
24
0
1
0
0
0
0
1
0
0
0
0
1
25
1
1
0
0
0
0
0
0
0
0
1
1
26
0
1
0
0
0
0
0
0
0
0
0
1
27
1
0
0
0
0
1
0
0
0
0
0
1
28
1
1
0
0
0
0
0
0
0
0
0
1
TOT
12
16
2
6
1
3
19
2
1
2
8
19

FREQUENCY TABLE
Ind Air
safe
12
timely
3
booking
8
service
4
frequency
8
look
3
38

Jet Sahara Air Ind

16
2
6
19
2
1
19
8
4
22
3
5
12
4
3
22
2
3
110
21
22

36
25
39
34
27
30
191
Coordinates of the points-columns:

Symmetric Column Plot

(axes F1 and F2: 93.17 %)
0.5

0.48

Ind Air
Jet
Sahara
Air Ind

0.4
0.3

-- axis F2 (27.27 %) -->

0.2
0.1
0

-0.02
-0.09

-0.1
-0.2
-0.3
-0.4

-0.17

F1
F2
0.438 -0.094
-0.221 -0.024
0.170 0.476
0.187 -0.174

0.3

-- axis F2 (27.27 %) -->

0.2
0.1
0

-0.02
-0.09

-0.1
-0.17

-0.2
-0.3
-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

0.3

0.4

0.5

-- axis F1 (65.90 %) -->

Coordinates of the points-rows:

Symmetric Plot (axes F1 and F2: 93.17 %)

0.5

F1
safe
0.326
timely
-0.348
booking 0.133
service -0.181
frequency 0.286
look
-0.326

0.48

0.4
0.3

0.28

-- axis F2 (27.27 %) -->

0.2
0.1

0.07
0.01

-0.02
-0.06

-0.07

-0.1

-0.09

Column F
Column H
Column J

-0.17

-0.2

-0.25
-0.3
-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

0.3

0.4

0.5

-- axis F1 (65.90 %) -->

Cluster centroids:
Cluster Cluster1Cluster2Cluster3Cluster4
Indian Airlines 5.000 4.333 3.778 5.667
Jet Airways 4.500 4.889 6.111 6.333
Air Sahara 4.250 3.889 4.556 5.167
Air India 2.250 5.000 3.556 4.333
Vectors:

Preference Map
0.5

Column F1
Length
F2
of the vector
Cluster1 0.273 1.249 1.278
Cluster2 -0.929 -1.512 1.775
Cluster3 -3.736 0.657 3.793
Cluster4 -1.410 0.049 1.411
The p-values are those of the ANOVA significanc
No p-values equal or lower to the significance lev

0.43

0.4
0.3
0.2

-- axis F2 -->

0.1

0.07

0.04

0
-0.07

-0.1

-0.14
-0.2

-0.22

-0.3
-0.37

-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

-- axis F1 -->

0.1

0.2

0.3

0.4

0.5

-- axis F2

0
-0.07

-0.1

-0.14
-0.2

-0.22

-0.3
-0.37

-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

-- axis F1 -->

Ranks of the preference scores:

Obj1
Obj2
Obj3
Obj4

Cluster1Cluster2Cluster3Cluster4
3
2
1
1
2
4
4
4
4
1
3
3
1
3
2
2

Table of preference orders:

Cluster1Cluster2Cluster3Cluster4
Obj3
Obj2
Obj2
Obj2
Obj1
Obj4
Obj3
Obj3
Obj2
Obj1
Obj4
Obj4
Obj4
Obj3
Obj1
Obj1

Preference orders:
Cluster1: Obj3 > Obj1 > Obj2 > Obj4
Cluster2: Obj2 > Obj4 > Obj1 > Obj3
Cluster3: Obj2 > Obj3 > Obj4 > Obj1
Cluster4: Obj2 > Obj3 > Obj4 > Obj1
Composition of the clusters:
Cluster
Within
Size

1
2
3
4
6.500 15.778 18.889 10.833
4
9
9
6
L2
L3
L4
L1
L5
L8
L6
L11
L7
L15
L9
L13
L23
L17
L10
L14
L18
L12
L27
L19
L16
L28
L21
L20
L22
L24
L26
L25

0.2

0.3

0.4

0.5

Convenience of booking
In-flight service
Frequency
Air Sahara
Air IndiaOther (asIndian
specified
Airlines
Jetearlier)
Airways
Air Sahara
Air IndiaOther (asIndian
specified
Airlines
Jetearlier)
Airways
Air Sahara
Air IndiaOther (as specified ea
1
0
0
0
0
1
0
0
0
0
1
0
0
0
1
0
1
1
0
1
0
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
0
1
0
0
1
0
0
0
0
1
0
0
0
0
1
0
0
0
0
1
0
0
0
1
0
0
0
0
1
0
0
1
0
0
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
1
1
1
0
1
1
0
0
1
0
0
0
1
1
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
0
1
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
1
0
0
0
0
0
1
0
0
0
0
0
1
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0
1
1
0
0
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
1
1
0
0
0
1
1
0
0
0
1
0
1
0
1
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
1
0
1
0
0
1
0
0
0
0
1
0
0
1
0
1
0
1
1
0
1
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
0
0
0
1
1
0
0
0
0
1
0
0
0
0
0
0
0
1
0
1
0
0
1
0
1
0
0
0
1
0
1
0
0
0
0
1
0
0
0
1
0
0
0
1
0
0
0
0
1
0
0
0
8
4
4
4
22
3
5
1
8
12
4
3
3

oints-columns:

rdinates of the points-rows:

F2
-0.254
0.011
0.281
-0.057
0.074
-0.071

p-value
0.952
0.269
0.427
0.890
se of the ANOVA significance test
lower to the significance level

Look and feel

Liking rating
Indian Airlines
Jet Airways
Air Sahara
Air IndiaOther (asIndian
specified
Airlines
Jetearlier)
Airways
Air Sahara
Air IndiaOther (as specified earlier)
0
1
1
0
0
6
6
6
6
4
0
1
0
0
0
5
5
4
3
4
0
0
0
0
0
4
4
4
4
4
0
1
0
0
0
4
7
4
4
4
0
1
0
0
1
5
5
4
2
6
0
1
0
0
0
4
7
4
1
4
0
0
0
0
0
4
4
5
1
6
0
1
0
0
0
4
5
4
4
4
0
1
1
0
1
3
6
6
3
5
0
1
0
0
0
3
6
5
4
4
0
1
0
0
0
5
6
5
4
4
0
1
0
0
0
4
6
4
4
4
0
0
0
1
0
7
6
5
4
3
0
1
0
0
0
5
7
6
4
4
0
0
0
0
0
4
5
4
4
4
0
1
0
0
0
4
5
5
4
4
1
1
0
0
0
5
6
4
6
4
0
1
0
0
1
4
5
4
4
4
0
1
0
0
0
6
5
4
6
4
0
1
0
0
0
4
6
5
4
3
0
1
0
1
1
4
5
3
5
4
0
1
0
1
0
4
5
4
6
4
1
0
0
0
0
6
4
4
3
6
0
1
0
0
0
3
6
4
4
7
0
1
0
0
0
5
6
4
4
4
0
1
0
0
0
4
4
4
6
4
1
1
0
0
1
6
7
4
4
4
0
0
0
0
0
5
6
5
4
4
3
22
2
3
5

XLSTAT 7.5.2 - Correspondence Analysis (CA) - 8/8/2005 at 7:10:03 AM

Contingency table: workbook = DS Airlines Regular.xls / sheet = Regular Airlines / range = $D$36:$G$41 / 6 rows a
Number of factors associated with non trivial eigenvalues: 3

Contingency table:

safe
timely
booking
service
frequency
look

Ind Air
12
3
8
4
8
3

Jet

Sahara
16
19
19
22
12
22

Air Ind
2
2
8
3
4
2

6
1
4
5
3
3

Chi-square independence test:

Chi-square (observed
21.310 value)
Chi-square (critical
24.996
value)
DF
15
One-tailed p-value
0.127
Alpha
0.05

Conclusion:
At the level of significance Alpha=0.050 the decision is to not reject the null hypothesis of independence between th
In other words, the dependence between the rows and the columns is not significant.

Eigenvalues and variance percentages:

F1
Eigenvalue
0.074
% variance
65.900
Cumulative % 65.900

F2
0.030
27.265
93.166

F3
0.008
6.834
100.000

Eigenvalues
0.080

0.070
0.060
0.050
0.040
0.030

0.020
0.010
0.000

0.040
2

0.030
0.020

0.010
0.000

Weights, distances from the origin and inertia of the points-rows:

safe
timely
booking
service
frequency
look

Weight Distance d
0.188
0.413
0.131
0.384
0.204
0.312
0.178
0.235
0.141
0.302
0.157
0.334

d
0.171
0.147
0.098
0.055
0.091
0.111

Coordinates of the points-rows:

safe
timely
booking
service
frequency
look

F1
0.326
-0.348
0.133
-0.181
0.286
-0.326

F2
-0.254
0.011
0.281
-0.057
0.074
-0.071

F3
-0.012
-0.161
0.031
0.138
-0.064
0.009

Standardized coordinates of the points-rows:

safe
timely
booking
service
frequency
look

F1
1.200
-1.284
0.492
-0.668
1.053
-1.202

F2
-1.457
0.062
1.610
-0.326
0.422
-0.407

F3
-0.139
-1.848
0.360
1.583
-0.728
0.100

F2
0.012
0.000
0.016
0.001
0.001
0.001

F3
0.000
0.003
0.000
0.003
0.001
0.000

Inertia of the points-rows:

safe
timely
booking
service
frequency
look

F1
0.020
0.016
0.004
0.006
0.012
0.017

Contributions of the points-rows (%):

F1

F2

F3

Inertia Normed inertia

0.032
0.288
0.019
0.173
0.020
0.179
0.010
0.088
0.013
0.115
0.017
0.157

safe
timely
booking
service
frequency
look

27.16
21.58
4.95
7.94
15.69
22.68

40.02
0.05
52.92
1.89
2.52
2.60

0.36
44.71
2.65
44.62
7.49
0.16

Squared cosines of the points-rows:

F1
0.621
0.822
0.182
0.595
0.896
0.954

safe
timely
booking
service
frequency
look

F2
0.378
0.001
0.807
0.059
0.060
0.045

F3
0.001
0.177
0.010
0.347
0.044
0.001

Weights, distances from the origin and inertia of the points-columns:

Ind Air
Jet
Sahara
Air Ind

Weight Distance d
0.199
0.457
0.576
0.223
0.110
0.507
0.115
0.335

d
0.209
0.050
0.257
0.112

Inertia Normed inertia

0.042
0.373
0.029
0.257
0.028
0.253
0.013
0.116

Coordinates of the points-columns:

F1
0.438
-0.221
0.170
0.187

Ind Air
Jet
Sahara
Air Ind

F2
-0.094
-0.024
0.476
-0.174

F3
-0.093
-0.020
0.045
0.218

Symmetric Column Plot

(axes F1 and F2: 93.17 %)
0.5

0.48

0.4
0.3

-- axis F2 (27.27 %) -->

0.2
0.1
0

-0.02
-0.09

-0.1
-0.17

-0.2
-0.3
-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

0.3

0.4

0.5

-- axis F2 (27.27 %) -->

0.2
0.1
0

-0.02
-0.09

-0.1
-0.17

-0.2
-0.3
-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

0.3

0.4

0.5

-- axis F1 (65.90 %) -->

Symmetric Plot (axes F1 and F2: 93.17 %)

0.5

0.48

0.4
0.3

0.28

-- axis F2 (27.27 %) -->

0.2
0.1

0.07
0.01

-0.07

-0.1

-0.02
-0.06

-0.09
-0.17

-0.2

-0.25
-0.3
-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

-- axis F1 (65.90 %) -->

Standardized coordinates of the points-columns:

Ind Air
Jet
Sahara
Air Ind

F1
1.615
-0.816
0.628
0.688

F2
-0.538
-0.135
2.727
-0.997

F3
-1.062
-0.230
0.516
2.493

Inertia of the points-columns:

Ind Air
Jet
Sahara

F1
0.038
0.028
0.003

F2
0.002
0.000
0.025

F3
0.002
0.000
0.000

0.3

0.4

0.5

Column F
Column H
Column J

Air Ind

0.004

0.003

0.005

Contributions of the points-columns (%):

Ind Air
Jet
Sahara
Air Ind

F1
51.90
38.30
4.34
5.45

F2
5.76
1.05
81.74
11.44

F3
22.44
3.05
2.92
71.59

Squared cosines of the points-columns:

Ind Air
Jet
Sahara
Air Ind

F1
0.917
0.981
0.113
0.310

F2
0.042
0.011
0.879
0.269

F3
0.041
0.008
0.008
0.422

= $D$36:$G$41 / 6 rows and 4 columns

independence between the rows and the columns.

XLSTAT 7.5.2 - Agglomerative Hierarchical Clustering (AHC) - 8/8/2005 at 7:13:40 AM

Table: workbook = DS Airlines Regular.xls / sheet = Regular Airlines / range = $AF$3:$AI$30 / 28 rows and 4 colum
Clustering of the rows according to the columns
No missing values
Uniform weighting of columns (by default)
Uniform weighting of rows (by default) during the agglomeration of the rows
Euclidean distance
Aggregation criterion: ward's method
Data have been standardized by columns
Results in original space

Description of the dendrogram:

55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29

Node Left child node

Right child node Size
53
54
28
52
50
15
48
51
13
45
49
9
39
46
9
44
47
6
6
40
5
7
41
4
1
43
4
36
42
7
9
37
4
13
27
2
14
30
3
21
35
3
32
23
3
24
38
4
17
19
2
4
33
3
16
34
3
3
31
4
22
26
2
10
20
2
12
25
2
2
5
2
29
18
3
11
28
2
8
15
2

Weight
28.000
15.000
13.000
9.000
9.000
6.000
5.000
4.000
4.000
7.000
4.000
2.000
3.000
3.000
3.000
4.000
2.000
3.000
3.000
4.000
2.000
2.000
2.000
2.000
3.000
2.000
2.000

Level
26.133
17.414
15.217
8.431
6.430
4.981
4.931
4.473
3.335
3.272
2.318
2.071
2.069
1.865
1.607
1.486
1.129
0.986
0.986
0.914
0.610
0.519
0.519
0.304
0.000
0.000
0.000

Histogram of node levels

0

10

15

20

25

30

Histogram of node levels

0

10

15

20

25

30

Dissimilarity

De
nd
ro
gra
m

3
0

2
5

2
0

1
5

Dissimilarity
1
0

L7

L2

L5

L23 L17 L19

L3

L8

L15 L18 L21 L22 L26

L9

L16 L10

$30 / 28 rows and 4 columns

L10 L20

L6

L24

L4

L12 L25 L13 L27

L1

L14 L11 L28

XLSTAT 7.5.2 - Agglomerative Hierarchical Clustering (AHC) - 8/8/2005 at 7:14:43 AM

Table: workbook = DS Airlines Regular.xls / sheet = Regular Airlines / range = $AF$3:$AI$30 / 28 rows and 4 colum
Clustering of the rows according to the columns
No missing values
Uniform weighting of columns (by default)
Uniform weighting of rows (by default) during the agglomeration of the rows
Euclidean distance
Aggregation criterion: ward's method
Data have been standardized by columns
Results in original space

Description of the dendrogram:

55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29

Node Left child node

Right child node Size
53
54
28
52
50
15
48
51
13
45
49
9
39
46
9
44
47
6
6
40
5
7
41
4
1
43
4
36
42
7
9
37
4
13
27
2
14
30
3
21
35
3
32
23
3
24
38
4
17
19
2
4
33
3
16
34
3
3
31
4
22
26
2
10
20
2
12
25
2
2
5
2
29
18
3
11
28
2
8
15
2

Weight
28.000
15.000
13.000
9.000
9.000
6.000
5.000
4.000
4.000
7.000
4.000
2.000
3.000
3.000
3.000
4.000
2.000
3.000
3.000
4.000
2.000
2.000
2.000
2.000
3.000
2.000
2.000

Level
26.133
17.414
15.217
8.431
6.430
4.981
4.931
4.473
3.335
3.272
2.318
2.071
2.069
1.865
1.607
1.486
1.129
0.986
0.986
0.914
0.610
0.519
0.519
0.304
0.000
0.000
0.000

Histogram of node levels

0

10

15

20

25

30

Histogram of node levels

0

10

15

20

25

30

Dissimilarity

De
nd
ro
gra
m

3
0

2
5

2
0

1
5

Dissimilarity
1
0

L7

L2

L5

L23 L17 L19

L3

L8

L15 L18 L21 L22 L26

L9

L16 L10

L23 L17 L19

L15 L18 L21 L22 L26

Dendrogram truncation:
Level of troncature of the partition in 4 clusters:

11.824

De
nd
ro
gra
m

2
3

2
1

1
9

1
7

Dissimilarity
1
5

1
3

1
1

Cluster 1

Dispersion decomposition:
Inertia
Value
Within-groups 52.000
Between-groups
58.786
Total
110.786

Cluster 2

L16 L10

Cluster centroids:
Cluster Indian Airlines
Jet AirwaysAir Sahara Air India
Cluster1
5.000
4.500
4.250
2.250
Cluster2
4.333
4.889
3.889
5.000
Cluster3
3.778
6.111
4.556
3.556
Cluster4
5.667
6.333
5.167
4.333

Central observations:
Cluster Indian Airlines
Jet AirwaysAir Sahara Air India
Cluster1 (L5)
5.000
5.000
4.000
2.000
Cluster2 (L21) 4.000
5.000
3.000
5.000
Cluster3 (L20) 4.000
6.000
5.000
4.000
Cluster4 (L11) 5.000
6.000
5.000
4.000

Composition of the clusters:

Cluster
Within
Size

1
6.500
4
L2
L5
L7
L23

Clusters of rows:
Row
L1
L2
L3
L4
L5
L6
L7
L8
L9
L10
L11

Cluster
4
1
2
3
1
3
1
2
3
3
4

2
15.778
9
L3
L8
L15
L17
L18
L19
L21
L22
L26

3
18.889
9
L4
L6
L9
L10
L12
L16
L20
L24
L25

4
10.833
6
L1
L11
L13
L14
L27
L28

L12
3
L13
4
L14
4
L15
2
L16
3
L17
2
L18
2
L19
2
L20
3
L21
2
L22
2
L23
1
L24
3
L25
3
L26
2
L27
4
L28
4
In bold, nearest observation from its cluster centroid

$30 / 28 rows and 4 columns

L10 L20

L6

L24

L4

L12 L25 L13 L27

L1

L14 L11 L28

L10 L20

L24

Cluster 3

L12 L25 L13 L27

L14 L11 L28

Cluster 4

XLSTAT 7.5.2 - Preference Mapping - 8/8/2005 at 7:22:22 AM

Attributes or preference data (Y):: workbook = DS Airlines Regular.xls / sheet = Regular Airlines / range = $D$89:$G
Configuration (X):: workbook = DS Airlines Regular.xls / sheet = Regular Airlines / range = $K$47:$L$50 / 4 rows a
No missing values
The configuration matrix (X) has been centered
Model: vector model
Significance level: 0.050
Study domain: circular
Radius = 150.00% of the maximal distance from the centroid

Vector model:

Y = const + sum(aiXi)

Regression Coefficients:
Column
Cluster1
Cluster2
Cluster3
Cluster4

Coeff. 1 Coeff. 2 Coeff. 3

4.000
0.273
1.249
4.528
-0.929
-1.512
4.500
-3.736
0.657
5.375
-1.410
0.049

Vectors:
Column
F1
F2Length of the vector
p-value
Cluster1
0.273
1.249
1.278
0.952
Cluster2
-0.929
-1.512
1.775
0.269
Cluster3
-3.736
0.657
3.793
0.427
Cluster4
-1.410
0.049
1.411
0.890
The p-values are those of the ANOVA significance test
No p-values equal or lower to the significance level

ANOVA significance test:

Column
SS
MS
R
F-ratio
p-value
Cluster1
0.408
0.204
0.093
0.051
0.952
Cluster2
0.741
0.371
0.927
6.393
0.269
Cluster3
3.280
1.640
0.818
2.241
0.427
Cluster4
0.444
0.222
0.208
0.132
0.890
DF Model: 2, DF Error: 1
No p-values equal or lower to the significance level

Preference Map
0.5
0.43

0.4
0.3
0.2

xis F2 -->

0.1

0.07
0

0
-0.07

0.04

i = 1 to 2

Preference Map
0.5
0.43

0.4
0.3
0.2

-- axis F2 -->

0.1

0.07

0.04

0
-0.07

-0.1

-0.14
-0.2

-0.22

-0.3
-0.37

-0.4
-0.5
-0.5

-0.4

-0.3

-0.2

-0.1

0.1

0.2

0.3

0.4

-- axis F1 -->

Scores:

Obj1
Obj2
Obj3
Obj4

Cluster1 Cluster2 Cluster3 Cluster4

-0.074
-0.035
-0.314
-0.299
-0.146
0.250
0.347
0.362
0.425
-0.380
0.048
-0.012
-0.206
0.165
-0.081
-0.051

Preference scores:

Obj1
Obj2
Obj3
Obj4

Cluster1 Cluster2 Cluster3 Cluster4

0.209
0.547
0.000
0.000
0.095
1.000
1.000
1.000
1.000
0.000
0.548
0.435
0.000
0.864
0.353
0.376

Ranks of the preference scores:

Obj1
Obj2
Obj3
Obj4

Cluster1 Cluster2 Cluster3 Cluster4

3
2
1
1
2
4
4
4
4
1
3
3
1
3
2
2

Table of preference orders:

Cluster1 Cluster2 Cluster3 Cluster4
Obj3
Obj2
Obj2
Obj2

0.5

Obj1
Obj2
Obj4

Obj4
Obj1
Obj3

Obj3
Obj4
Obj1

Preference orders:
Cluster1: Obj3 > Obj1 > Obj2 > Obj4
Cluster2: Obj2 > Obj4 > Obj1 > Obj3
Cluster3: Obj2 > Obj3 > Obj4 > Obj1
Cluster4: Obj2 > Obj3 > Obj4 > Obj1

Obj3
Obj4
Obj1

Airlines / range = $D$89:$G$92 / 4 rows and 4 columns

= $K$47:$L$50 / 4 rows and 2 columns