SPSS Exercises

1. In a pilot study examining the effectiveness of three commercials (A, B, C), 10 consumers
were assigned to view each commercials and rate it on a nine-point Likert scale. The
data obtained from the 30 respondents are shown in the file commercial.xls. Test the
appropriate hypothesis.
2. In an experiment designed to measure the effect of gender and frequency of travel on
preference for foreign travel a 2 (gender) x 3 (frequency of travel) between-subjects
design was adopted. Five respondents were assigned to each cell for a total sample size
of 30. Preference for foreign travel was measured on a nine-point scale (1 = no
performance, 9 = strong performance). Sex was coded as male = 1 and female = 2.
Frequency of travel was coded as light = 1, medium = 2, and heavy = 3. The data
obtained are shown in the file travel.xls.
a. Do the males and the females differ in their preference for foreign travel?
b. Do the light, medium, and heavy travelers differ in their preference for foreign
travel?
c. Conduct a 2 x 3 analysis of variance with preference for foreign travel as the
dependent variable and sex and travel frequency as the independent variables or
factors. Interpret the results.

3. Following are the test marks for two beginning statistics class students.
4. Class 1
81 73 86 90 75 80 75 81 85 87 83
75 70 65 80 76 64 74 86 80 83 67
82 78 76 83 71 90 77 81 82
5. Class 2
84 77 66 75 78 82 82 71 79 73 91
97 89 92 75 89 75 95 84 75 82 74
77 87 69 96 65
a. Compute the following descriptive statistics for the above two test marks data sets:
mean, s.d. , variance, first four central moments.
b. Based on the results of mean and s.d., which class did better?
c. Test the hypothesis that average performance of class 1 students is better than class
2 at 1% level of significance.
Data is also stored in a file class.xls.

4. In order to determine the effect of advertising in the Yellow pages, Bell Telephone took a
sample of 40 retail stores that did not advertise in the Yellow Pages last year but did so
this year. The annual sales (in thousands of dollars) for each store in both years were
recorded and stored in file page.xls.
a. Estimate with 90% confidence the improvement in sales between the two years.
 b. Can we infer that advertising in the Yellow Pages improves sales?
c. Would it be advantageous to perform this experiment with independent
samples? Explain why or why not?

5. In a taste test, 250 people were asked to taste five different brands of beer and to report
which one they preferred. The results are stored in file beer.xls using the codes 1, 2, 3, 4
and 5 to represent the preferences.
a. Draw the appropriate chart to represent the data.
b. What do the charts tell you about the sample of beer drinkers?

6. An analysis of female-owned small businesses was conducted. Among other questions,

the owners were asked to identify the type of business using the following codes.

Business Code

Services 1

Retail/ wholesale/trade 2

Finance/insurance/real estate 3

Transportation/ communication 4

Construction 5

Manufacturing 6

Agriculture 7

The responses for 260 female-owned small businesses are stored in file business.xls.

Draw a graph to summarize these data, and describe your findings.

7. The daily closing prices of a stock on the New York Stock Exchange for the last 50 days
were stored in the file stock.xls.
Draw the appropriate chart and describe what the chart tells you.
8. Following data is showing how the value of exports in India has been changing over
time.

Value of Exports
Year
(in Rs. crores)

1985 11744

1986 10895

1987 12452

1988 15674

1989 20232

1990 27681

1991 32553

1992 44041

1993 53688

1994 49182

Draw a graph to summarize these data, and describe your findings.

9. Following is the data on Investment “On Different Heads under the Eighth Five Year Plan”.

Proposed outlay
Items
(Rs. crores)
 Agriculture 32025

Rural development 33386

Special area program 4500

Irrigation & flood control 23771

Energy 122356

Industry & Minerals 46889

Transport & Commu. 80798

Science, Tech. & Envir. 6287

Services 84088

Total 4,34,100

Draw a graph to summarize these data, and describe your findings.

10. The following data represents pay raises from the previous year for salaried employees to the
inflation rate:

Year 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997

Raise 3.3 4.1 3.6 3.1 2.4 2.5 2.7 2.8 3.4 3.9

Inflation 4.4 4.6 6.1 3.1 2.9 2.7 2.7 2.5 3.3 1.7

Draw a graph to summarize these data, and describe your findings. Perform correlation and
regression analysis between pay raise and inflation rate.