Académique Documents
Professionnel Documents
Culture Documents
Plan
1. Presentation 2. What is an SOQ? 3. The different signs 4. The Future
1. Presentation
Semi publics
Privs
Mentions valorisantes
Fermier Montagne
La certification de conformit
Mentions valorisantes
Produit pays (rserv outre mer) Produit de montagne Fermier, Produit la ferme, Produit de la ferme Vin de pays
Mentions valorisantes
Produit pays (rserv outre mer)
Rserve aux denres alimentaires (sauf les vins et spiritueux), ainsi quaux produits agricoles non alimentaires et non transforms dont toutes les oprations, de la production au conditionnement, sont ralises dans un dpartement doutre-mer. Peut tre complte des transcriptions croles produits pei, peyi, pi ou pyi .
Mentions valorisantes
Produit de montagne
Pour produits agricoles alimentaires (sauf le vin) et les produits agricoles non alimentaires et non transforms (ex : herbes aromatiques). Toutes les tapes de production doivent tre situes en zone de montagne (> 700 m) drogation possible pour certaines matires premires Dfinition gnrale par dcret n2000 1231 du 15 dce mbre 2000, complt par des dispositions spcifiques aux produits. Ex: lait,
Mentions valorisantes
Fermier, Produit la ferme, Produit de la ferme
Pas dfinie de manire gnrale, mais par catgorie de produit Ex: uf, beurre,
Exemple: En 2011, le dcret fermier pour les ufs au cur dune bataille conomique entre deux entreprises
SOQ
Definition
Guarantee that an agricultural or farmproduce product owns characteristics previously fixed and controlled Guarantee of a quality validated by the State
SOQ
References
More than a century of existence Governed by the Code Rural (Country Code) Articulated with the European system of 1991 et 1992
SOQ
SOQ
Public Institution under the supervision of the Ministry of Agriculture Deals with the procedure of requests AOP, IGP, label rouge Guarantees a control on concerned products
The SOQ
Guarantee of superior quality
History
Created by LOA on 5th of August 1960 Post-war era First industrial deviances Logo belongs to the Ministry of Agriculture
Values
Notion of chain : at every step of the production Hedonic and descriptive tests (sensory profiles) (what is the standard?) Superior quality has to be recognizable by the consumer
Products concerned
Any food goods Mainly :
Meat Poultry Dairy Produce Products from the sea Fruits and vegetables
Organisation
National technical Notice Validated by the Public Authorities
Organisation
National technical Notice for any product Quality association (ODG) Specifications
Examination by the INAO Public consultation
Figures
450 ratified labels 148 ODG (Organismes de Dfense et Gestion) 50 000 producers 8 000 operators 10% of poultry are being sold under LR Turnover: 1.8 billion Euros
40% poultry 20 % salting 15% beef meat 6 % dairy produce others
Source: Ministre de lAgriculture, 2008
Communication to consumers
Logo Inscription of the Certified Characteristics or Contributive to a superior quality Name of the ODG Name of the OC (Certification Body) Number of ratification of the label
(under the R)
Origin
If you want to add a notion of origin to the label,
an IGP is needed Ex: Volailles de Licques (Poultries of Licques)
Penalties
Request for corrective action Fines Warning Temporary withdrawal Final withdrawal
Example
Buf fermier Aubrac (traditional farmhouse beef Aubrac)
Extensive breeding Grass fed Seasonal move to new pastures > 800 m, from May to October Minimum age 30 months for heifers, 108 months for cows
Example
Belle Bleue (Beautiful Blue) in the Nord Pas de Calais Exclusively sold in traditional butcher's shop
Example
First price Emmental
Pasterised milk 7 weeks of maturing Manufactured in bred
AOC - AOP
AOP
AOC
AOC: Appellation dOrigine Contrle ( Appellation of Controled Origin) AOP: Appellation dOrigine Protge (Appellation of Protected Origin)
AOP
Values
Guarantee of a quality issued from a country region Designates a product originated from a region or a determined place which quality and character is due essentially to this geographical environment. Result of a combination between a country region and a production that is being expressed through the human know-how.
AOP
Values
It's essentially a copyright Law of intellectual property, recognised in 150 countries Legitimate protection of the rights earned by generations of producers of a region Growing interest in the world
AOP
History
Created during the last century
AOP
Products concerned
Any food product Mainly:
Wines and spirits Dairy produce Olive oil Fruits and vegetables Honey Meat
AOP
Figures
467 AOP in wines
78 000 producers 8 000 operators Turnover: 14 billion Euro
More than 80% of the French production in value More than 55% of the surface
AOP
AOP
IGP
IGP
IGP
Guarantee of a link between a product and its territory of origin Influence of the territory weaker on quality than for AOPs
IGP
History
Created in 1992 Same community regulation as the AOP
Regulation (EEC) n 2081/92 of the council of the 14 th of July 1992 about the protection of geographical indications et appellations of origins of agricultural products and food goods. (JO L 208 of the 24th of July 1992 p.1)
IGP
Values
Name of a territory of origin and of a product that is issued from it Case in which a quality, a reputation or another characteristics can be essentially attributed to this geographical origin. IGP in linked with a know-how, can not be created, consecrate an existing production
IGP
Products concerned
Any food product Mainly:
Meats Poultry Dairy produce Fruits and vegetables
Not wine and spirits
IGP
Figures
74 in France, including 31 for poultry an 13 for fruits and vegetables 25 000 producers Turnover: 1,8 billion Euro
IGP
Example
Beef meat Fleur dAubrac
Heifer crossbreed of Aubrac x Charolais Born, raised and killed in Aubrac Extensive breeding with transhumance
Lamb from Poitou Charentes Poultry from Licques Sausage from Morteau
Organic Farming
Organic Agriculture
Organic Agriculture
The guarantee of a quality associated to a mode of production respectful of the environment
French Logo
European Logo
Organic Agriculture
History
France
First official recognition:
LOA 1980
Europe
Regulation of 1991, then 1999 and 2007
Organic Agriculture
Values
Product issued from a natural production mode, without any synthetic chemical products, and respectful of the natural balances and animals well-being Preserve the quality of soils, of biodiversity, of air, of water Creation of activity Not necessarily a product of higher sensorial quality
Agriculture Biologique
Rglementation
Un seul rglement pour toutes les productions Dfini au niveau europen Repris en France
CCF
Organic Agriculture
Products concerned
Any food goods Also exists for non-food goods
Organic Agriculture
Organisation
Agence Bio: Group of public interest in charge of the development and the promotion of the mode of production Individual approach
Horizontal certification
Label rouge: vertical certification
Bio cohrence
Lanc en 2010 Label Bio franais Plus exigeant que Europen
O% OGM Exploitation 100% bio Alimentation animale 100% bio 100 % dingrdients Bio Dmarche de progrs
Bio dynamie
SGS
Organic Agriculture
Figures
12 000 farmers 4 860 operators In small increase, variations between the channels 550 000 hectares, 2,5 % of the French SAU
4% Germany 15% Austria 3,5 % Europe Turnover= 1 billion Euro
STG
the STG
Guarantee of the traditional aspect of the product
STG
History
Europe
Created by the Community regulation of 1992
Regulation (CEE) n 2082/92 of the Council , of the 1 4th of July 1992 about the certification of specificity of agricultural products and food goods (JO L 208 of the 24th of July p.9)
STG
Values
Protect the denomination of products with a traditional character that does not (or not any more) have any link with their geographical origin. Product needs to be manufactured:
With traditional raw material Or present a traditional composition
STG
Products concerned
Any food product Mozzarella (Italy) Ham from Serrano (Spain) Vieille Gueuze Lambic (Belgium)
Spontaneous fermentation Inoculation in the surrounding air
STG
Organisation
France: specifications from the label or CCP are necessary Not necessary in the other European Countries
4. Future of SOQ
Administrative lengths for files Delays of instruction disproportioned compared to the market
Ex: Maine anjou Ex: Brasseurs de France (Brewers of France)
Importations
European and global competition for Bio
Exportations
SOQ are not exporting well
Export = 9% of AOC of sales (with certain products at 95% : Cognac)
3 % of CCP 2 % of labels
Commercialisation Rates
30% of the label rouge products are not marketed
Stopped Expectations of the market 40% of the CCP are not marketed
GMS Relations
Lack of presence Lack of fame
Except AB and poultry LR,
Difficulty to impose itself as an unavoidable buying criteria Strong development on the MDD
INRA Study cf MDD / brand name
Costs
Completely at the channels expense Must pay to prove that you work well