HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASK?AS WE Cit SEE IN THE SCREENSHOT OM THE LEFT, | HAVE FOCUSED MY VIDEO AROUND A COMBINATION OF RURAL AND URBAN LOCATIONS:
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CONSTRUCTION = BDUKLET PAGE ‘CONSIDERED AS A PART OF IT RATHER THAN BASING MY CONTENT ON A PLAIN BACKGROUND, THEREFORE FOLLOWING THE SECOND
COMVENTIONS THAT HAS BEEN PORTRAYED TOME VA LOOKING AT ALAADY EXISTING PRODUCTS. THE FIRST LOCATION WHICH | HAVE
IMPLEMENTED WTO MY DESIGN WAS BASED OTHE OPEN SCENE OFTHE MISC VIDEO. NTE SCREENSHOT N TE LEFT WE CAN SEE
THE OPENING SCENE THAT HAS PORTRAVED THE ACTRESS INTHE MIDDLE OFAN OPN FELD. THE LOCATON WHCH THE ACTRESS WAS
PLACED WAS AGO SISNFER OF HER ISOLATON AND EMSTIONAL BREADOUN AS & RESULT OFTHIS HAVE CHOSEN TO NPLEMENT
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NOROE FoR ATER WITH IY CHOSE BACKBRDUND FR THE FRONT COVE OFTHE PAK AND THE BACKGROUND OFTHE
AIVERT, | WAVE CHOSEN TO OVERLAY THE
BACKGROUND WITHTHE SAME GALAXY
IMAGE WHICH HAS BEEN USED ON THE REST OF
‘MY oS. By APPLYING THE SAME EFFECT OTHE NSIDE BACKGROUND PHOTOGRAPH HAVE EEN ALLOWED TO CRAY
THE SAME THEME AS FROM THE FONT BACNOROIND OF THE POTOGRAP, WHICH BY THE GALAXY OVERLAY PORTRAYS A
‘SONFICANT AMOUNT OF SURREAL ELEMENT, CONSDERING THE FACT TKAT MIST PROGRESSIVE HOUSE DPA PORTRAY
‘SURREAL GRAPHICS WITHIN THER FRONT COVERS, | AVE CHALLENGED FOLLOWED THS CONVENTION NO APPED TO THE
(WDE, THEREFORE CREATAG “GEOMETRIC LANOSAPE. OSPLACEMENT” GRAPHICS WHCH GAVE A PORTAL UKE
NPRESSON THSASA RESULT GAVE THE BOOKLET PAE ADPEAN-KE SENSE.|INORDER TO CONSTRUCT MI FRONT COVER | HAVE FOLLOWED THE STYLE WHICH AUC
AS PORTAVED WIT HS WORK, AS HS DPRK SUCESSFUL COMBS THE
[BACKCAOUND PEE INTO THE CONPUSITON THEREFORE CANCLDNG ON k VERY
FECTIVE OOMPSIIO, THAT IS EVE-ORTCHNG AND DORUATIVE AT THE SAME
"ME FOLLONNG HS CONVENTION, HAVE COME ARIS THE WORK BY RUDMENTAL
S] 200 THER ABOU MONE, WITH TH OGPAK, THEY HAVE IMPLEMENTED A
PHOTOGRAPH OF A BLOG HACHNEY, PRESENTING TO THER AUOENCE WHERE
"THE OME FROM AS RESULT FHS 1 VE BEE NSIRED To MPEMENTA EAL
LUE PUTO TO THE QREROUND WBC HAS LEAD ME TDA CREATING X
EAR UNC BETWEEN MY MAIN PRODUCT AND THE ANCLARY TASK. THE
‘SURENSHOT OTHE LEFT PORTRAY SOME OFTHE SCENES WITHIN MY VDE,
EATRAL LOMON WHERE | HAVE ADUTONALY AOTOGRAPHED THE LanAiONS FoR
‘FURTHER USE BY CAPTURING THE LOCATION OF WHERE TE FANG TOOK PACE AND
"TH SCENES THAT WERE NLUDED TON HEIDE, AVE BEEN LET LEARY
PORTRAY THE LINK TOMY AN PREDUCT WITHIN THE DPR. THE PHOTOGRAPH
HICH | HAVE CAPTURED OF CENTRAL LONDON SEL THP GAT CORNER AS
PORTRAYED UNEVEN TEXTURES, HGH CONTRAST I SARES AS ELL AS RANT
COLOURS WHICH 1S WAT VE FUND TOBE PRESENT WITH THE IGE OW
UDIMENIALS ALUN, SA RESULL MY IPA HS PORTAED A COMEARAMON OF
BOT; URW AN RAL LOCATON WHE HAS BEN LEAL PORTRAYED TN
"Wy Mie VIDED THEREFORE REPRESENTING THE WHOLE COUCEPT OF THE MUSIC
DE, ORDER To ENCE THE BACKGROUND UGE FOR THE FROT OFTHE
CPX HRV PLEMENTED THO GE OVELRES; ONE BEING A GALAXY AND ONE
BENG A FUPPEDEL OUD NAGE MHC WHEN PPE CREATED DREAM LIKE
ATMNSPERE THE PAOTOGRAP.THEUSE OF ALAN ANGE OVERLAY WBE ADTENALY SEE TIN
"HISD F THE VAX HERE HAE APPLIED ONT THE URAL BACKGROUND THEREFORE CEATG
-NCoRPORATE uc WT THE OUGIAK SEU BELIEVE AR BY MPEG OTOP OTE
ATO WHERE HE St ko AS EX FED OT THEO OER VELLOMED TA AUDEN TOREFE AC 0TH VIED THEREFORE ALOR,
(x ND SY RECHONTION OF THE HUSH VIED. BELEVE THAT HS TE EMEC FR Y PRODUCT A UE TO THE STRONG LINK THE AUDENGE WL
RSUED TO PURCHASE THE PRODUCT OU OTHER ECONO OFTHE gD CTT AOI OMT TA, BELEVE THE POS PRODUCTION STAGES AVE HD A
SIOANT FCT OTHE TRUCTWENESS OF TH BAEKGROLND WG FECT CATCAS TH UDENCES TENTION, ICH HOUDAS RES URAC TAC
{NTO THE PRODUCT. THE AUDIENCE WILL PURCHASE QE TOT PORTRAYING A SURREAL ELEMENT THAT IS VERY COMMON FOR PROGRESSIVE HOUSE‘REFERRING BACK TO THE FIRST EVALUATION QUESTION, | HAVE STATED THAT WATHIN MY RESEARCH | HAVE FOUND THAT ONE OF THE MAIN CODES & CONVENTIONS WITHIN
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iE NOW ‘DATE, TRACK LIST INFORMATION AS WELL AS ADDITIONAL INEDAMATION. TYPOGRAPHY WAS A SIGIFICANT ELEMENT OF MY ANCILLARY TASK CONSTRUCTION AS QUE TOTS
*s THE TYPICAL ELEMENTS WHICH APPEAR WITHIN A PROORESSIVE HOUSE
‘AND THEI TYPGAL PLACEMENT WITH MY PLACEMENT BENG MARLY
INSPRED BY 2E0 TRUE COLORS” ADVERT HOWEVER ONE AREA WHICH
VE CHALLENGES I THE ARTSTS NAME/L.O6O PLACEMENT IN MOST OF
THE ADVERTS THE LOO I MAINLY PRESENTED TOWARDS THE BOTT
HOWEVER THERE ARE STOVE EXCEPTONS SUCH AS RUDIMENTALS ADVERT.
8 SUPPORTING RUDIENALS LOGO PLACEMENT | BELIEVE THAT | HAVE
OT OVERCROWDED THE ADVERT THEREFORE MAKING IT EASIER TO
FOLLOW AND UNDERSTAND, 4CONSIDERING THE FACT THAT WITHIN MY MUSIC VIDEO 1 HAVE
IMPLEMENTED QUITE A SURREAL NARRATIVE WHICH PORTRAYS A
‘COMBINATION OF POSITIVE AND NEGATIVE ASSOCIATIONS OF TODAYS
YOUTH, | HAVE CHALLENGED TO REPRESENT THIS BY SOME OF THE
GRAPHICS WHICH | HAVE INCLUDED WITHIN MY WORK. FOR EXAMPLE,
‘WE GAN SEE THAT WITHIN THE BACK COVER | HAVE IMPLEMENTED A
* TESSELLATING GRAPHIC COMPOSITION WHICH CAN BE ADDITIONALLY
SEEN ON THE FRONT COVER WITHIN THE GEOMETRICAL SHAPE AS
WELL AS THE TYPOGRAPHY. FOCUSING ON THE BACK COVER OF MY
DIGIPAK, | HAVE MAINLY BASED MY FEATURE PLACEMENT AS WELL AS
‘GRAPHIC INSPIRATION FROM ZEDD'S ‘TRUE COLOR'S. THE BIGGEST
ELEMENT OF MY BACK PAGE CONSTRUCTION WAS THE GRAPHIC ELEMENT WHICH SYMBOLIZES THE TESSELLATION OF
THE ACTRESSES EMOTIONS AND MOVEMENT WHICH CAN BE CLEARLY SEEN WITHIN THE VIDEO BY THE DYNAMIC NATURE
(OF THE ACTRESS, RAPIO CHANGE OF LOCATION AND THE OVERALL TEMPO OF THE SONG. THIS SHOWS THE FACT THAT
YOUNG PEOPLE DON'T KNOW HOW TO MANAGE THEIR EMOTIONS, THEREFORE IN ORDER TO SYMBOLIZE THIS MOOD
WITHIN MY WORK | HAVE RESEARCHED AND CONSTRUCTED A VIBRANT PATTERN. OTHER THAN USING THE GRAPHIC
‘COMPOSITION, | HAVE ADDITIONALLY INTERLINKED MY ANCILLARY TASK TO THE MAIN PRODUCT BY IMPLEMENTING THE
‘SONGS TITLE WHICH WE USED NAMED “BEAUTIFUL NOW’. THE MAIN PRODUCT PORTRAYED A LARGE AMOUNT OF
‘SURREALELEMENT WITHIN MY WORK DUE TO THE LOCATION AND THE OVERALL NARRATIVE, THEREFORE AS A RESULT OF
THIS | HAVE REFINED A TRACK LIST OF 11 TRACKS BY WHICH THEIR TITLES REFLECT A SIMILAR, DREAM-LIKE THEME
REFLECTING MY MUSIC VIDEO THEME. AS A RESULT OF THIS | BELIEVE THAT THE AUDIENCE WILL ACKNOWLEDGE THE
TRACK LIST AND WILL BE PERSUADED TO PURCHASE THE DIGIPAK DUE TO THEIR INTEREST IN THE SURREAL ELEMENT
WHICH MY WORK PORTRAYS.
eetCONCLUSION
‘CONCLUDING, | BELIEVE THE LINK BETWEEN THE MUSIC VIDEO WHICH 1 HAVE CONSTRUCTED AS WELL AS THE DGIAK AND THE AOVERT 1 VEY STRONG. THE LINK WAS BEEN CREATED BY A VARIETY OF
ELEMENTS HOWEVER | BELIEVE THE ELEMENTS WHICH HAVE HAD A MAJOR EFFECT ON THE INTERLINKING WERE IN FACT THE IMAGERY WHICH HAVE USED AS WELL AS THE TYPOGRAPHY WTHIN MY
‘IDE WE HAVE BEEN PORTRAYED A MAUOR SENSE OF SURREALISM WHICH WITHIN MY DIGIPAK ANO ADVERT AS BEEN RESEMBLED BY THE MANIPULATED BACKGROUNDS. THE USE OF REAL LIFE IMAGER
\WHICH AS ADDITIONALLY BEEN PORTRAYED WITHIN MY VIDEO HAS AS R RESULT CREATED A STRONG VISUAL LNK BETWEEN THE VIDED AND THE DIGIPAK, ALLOWING THE AUDIENCE SUCCESSFULLY
‘RECOGNISE AREAS OF THE VIED AND APPLY THEM TO THE IGIPAK 6 ADVERT, AND VIE VERSA. THE FINAL DIGIPAK & ADVERT PRODUCTS WAVE MET MY EXPECTATIONS ASN MY PREVIOUS RESEARCH |
AVE STATED THAT! WOULD LKE TO CRENTEA PRODUCT THAT WIL ATTRACT THE AUDIENCE OUE TOTS EYE-CATCHING DESIGN AS WELL AS ALLOWING FOR EASY TRANSFER OF INFORMATION TO THE ENO
‘CONSUMER WHICH BELIEVE HAS BEEN MET BY MY DIGIPAK RND ADVERT
\WITHN MY DIGAK AND ADVERT CONSTRUCTION 1 HAVE BEEN ALLOWED TD DEVELOP MY CONSTRUCTION SKILLS BY GRAPHICALLY GENERATING CONTENT SUCH AS TYPOGRAPHY AND GRAPHIC.
‘CoMPosiTios WHICH HAS CHALLENGED MY PHOTOSHOP SKLS.| HAVE ADDITIONALLY MADE FUL USE OFTHE CURRENT PHOTOGRAPHY SKLLS, WHICH | HVE USED I ORDER TO CAPTURE EFFECTIVE
‘AO CLEAR PHOTOGRAPHY FOR MY DIGIPAK & ADVERT CONSTRUCTION. ASA RESULT OFTHIS HAVE BEEN ABLE TO CREATE A CODE & CONVENTION NSPRED PRODUCT THAT SUP TOA HGH STANDARD.
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