Alexis Leigh Aarons

803-673-2813 • Aarons.Alexis@gmail.com • @AlexisAarons • www.alexisaarons.com

EDUCATION EXPERIENCE
• University of Miami MULTIMEDIA JOURNALIST - NOV. 2016-MAY 2017
Coral Gables, FL 6 News • Lawrence, KS
• Located local and national media stories for 6:00 p.m. news show
Master of Arts: • Interviewed, filmed and edited video for use in one daily package and one
Broadcast Journalism daily VOSOT
• Wrote and published package and full story on web and social media
• University of South Carolina • Created and posted daily web tease
Columbia, SC • Earned more than 10K views through news coverage posted on YouTube
Bachelor of Arts: ASSOCIATE PRODUCER - MAY 2016-NOV. 2016
Public Relations CBS Miami • WFOR News • Miami, FL
• Found and researched pertinent media stories for primetime news shows
• Collected and edited video/sound from resources such as CNN, CBS
Network, Associated Press, etc.
SKILLS • Wrote news script for Anchors and Reporters using appropriate media style
and tone
• Media/Public Relations
• Copywriting PRODUCTION ASSISTANT - OCT. 2015-MAY 2016
University of Miami Athletics • ESPN • Coral Gables, FL
• Marketing Campaign Creation/ • Accurately setup and broke down all production equipment
Implementation • Selected appropriate highlight and replay clips
• Filming/Producing Video Content • Built graphics within ESPN specs and archived graphics for future games
• Social Media/Digital Media • Operated a camera for nationally televised sporting events including
baseball, basketball, football, tennis and volleyball
Creation
• Scarborough Research Platform DIRECTOR OF MARKETING (consulting role)
• Email Marketing South Florida Center for Cosmetic Surgery • Fort Lauderdale, FL
• Storyboarding • Created digital media presence organically growing followers on social
• Account Management media by 27% in the first month
• Developed campaign to promote social media through clients, doctors,
• Branding nurses, staff, etc.
• Website Design • Worked across teams to finalize monthly promotional campaigns to distribute
emails to potential patients
• Increased website traffic across three sites by 64% through complete
branding redesign
DIGITAL/SOCIAL/MEDIA PRODUCER - MAY 2015-JULY 2015
Special Olympics International • Miami to Los Angeles
• Produced 5 minute video from 46 days spanning across 50 states for Special
Olympics International
• Received television credits for producing video content for the LA World
Games 2015 Opening Ceremonies on ESPN
• Worked with 179 media outlets across the United States to provide video,
photographs and audio of Unified Relay Across America
• Created and grew social media footprint to reach more than 2 million on
Twitter
ACCOUNT MANAGER - (consulting role)
Merit Mile • Boca Raton, FL
• Managed budgets, relationships and deliverables for clients such as Microsoft,
Assurant, BlackRock, etc.
• Organized timelines while exceeding deadlines within UI/UX developer
projects
• Garnered an increase in business by creating quarterly interactive social
media campaigns for insurance client
• Grew account’s brand awareness and social media engagement by 74% in Q2
campaign
• Earned national media placing on Good Morning America
 Alexis Leigh Aarons
803-673-2813 • Aarons.Alexis@gmail.com • @AlexisAarons • www.alexisaarons.com

TOOLS EXPERIENCE
• Adobe Creative Suite DIRECTOR OF PUBLIC RELATIONS (consulting role)
• Microsoft Office Suite
South Florida Pain & Rehab Centers • Miami, FL
• Interviewed, hired, trained and managed five marketing associates
• CRM Database • Created and updated marketing materials working in conjunction with
• Website Management Systems design company
• Social Media • Rebranded all POS items, social media accounts, website and patient
• AP Writing Style package information
• Utilized QR codes for weekly/monthly promotions
• StatBroadcast
• Nielsen Ratings MENTOR/TUTOR COORDINATOR - APRIL 2013-APRIL 2014
• Avid Media Composer Auburn University Athletics • Auburn, AL
• iNews • Mentored student-athletes providing guidance in time management to assist
in balancing academics and athletics
• ENPS • Tutored student-athletes in English, International Business, Journalism,
• Mail Chimp Management, Marketing, Public Relations, Public Speaking and Spanish
• Basic HTML/CSS Knowledge • Adhered to all NCAA and SEC rules and regulations regarding athletics and
• Concur academics
• Communicated goals, objectives, concerns and achievements to Learning
Specialists
STATISTICIAN - AUGUST 2013-JANUARY 2014 (CFB season)
Auburn University Athletics • Auburn, AL
• Recorded in-game statistics to statistics crew and media in press box
• Provided game day informational packets from Sports Information Directors
to attending media
• Conducted, scribed and distributed post-game interview/press conference
quotes to media
• Managed and trained ten game day interns
PROMOTIONS/ON-AIR - AUGUST 2012-APRIL 2013
ESPN - 97.5 The Fanatic • Philadelphia, PA
• Promoted on-air shows, events and sponsors through social media
• Created and updated marketing materials working in conjunction with design
company
• Worked as on-air talent to discuss sports on local and national level with
professional athletes, listeners and fans
ADMINISTRATIVE ASSISTANT - APRIL 2011-APRIL 2013
Merrill Lynch Bank of America • Hopewell, NJ
• Assisted daily communications efforts of seven Director level employees
and 73 of their direct reports
• Drafted quarterly business reviews for each department within Global
Wealth Management
• Managed business travel, expense reports and meetings weekly
• Coordinated monthly and seasonal charitable efforts with Salvation Army,
Habitat for Humanity and many others
MARKETING RESEARCH INTERN - MAY 2008-JUNE 2009
Philadelphia Eagles • NFL • Philadelphia, PA
• Contacted local/national media to create brand and event awareness
• Marketed marquee players in alignment with sponsorship contracts
• Planned, implemented and evaluated 11 community and sponsorship related
events
• Developed multi-level marketing plan for Training Camp, Regular Season and
Post Season
• Updated 37 contracts for players during negotiations
• Assisted with website overhaul as mandated by the National Football League
Office