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א مא‬T<=1NN
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) ‫ 
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a C" b$
2  ‫א‬cd e7?‫ و‬M*1R1‫م א‬721‫ א‬9) _f% [#g
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Résumé :
Cet article étudie la genèse et de l’évolution de l’industrie des medias
audiovisuels et leurs caractéristiques économiques er organisationnelles
dans les sociétés modernes. Il fait la distinction entre l’activité de l’édition
de celle de la presse et de l’industrie du flot (l’audiovisuel). Ces industries
sont le fait de l’interconnexion de trois éléments essentiels : politique,
économique et technique, le politique étant à l’origine des médias modernes
qui constituent un espace d’échange entre les intérêts privés et les pouvoirs
publics. L’élément économique comporte, quant’ à lui, les composantes de la
valeur des produits des médias et l’évolution des marchés. L’élément technico-

105
industriel, enfin, a connu des mutations spectaculaires avec l’avènement des
technologies de l’information et de la communication ce qui a influé,
inévitablement, sur l’organisation de l’activité industrielle des médias ainsi
que sur la valorisation des produits sur le marché et sur les rapports avec les
consommateurs.

 
‫
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و
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 KE3F
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106
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 א م א‪[  (J 4 J
U678‬‬
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2U1‬‬
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א مא‪
U678‬؟و)‪;!
!AM/‬א‪!B#‬د‪
6‬؟و)‬
‫‪„x/‬א‪N"#‬ط‪IJ‬א‪[ 21‬وא‪o‬אق؟ ‬

‫‪T<=> J‬و
א مא‪ 
U678‬‬
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‫"=<و ‪ W
$‬م*‪ WT767‬‬
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א م‪4‬‬
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A‬א'>ˆא‪21‬א"‪EJ„N‬א‪[ 21‬‬
‫א‪ K
U678‬‬
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A‬ع ‪
(B‬א‪1‬ق و"‬
‫א‪ˆ$E1‬א‪E14R1‬و ‪
$‬א موא) ‪
;%‬א‪1‬ق‪ K‬‬
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‫)א‪ )(1‬نאŠ‪A‬אن א‪21‬وא‪!B#‬د‪6>c;S‬ن‪ R)،‬ن‪DEK‬‬
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א مא‪Bn1‬א);"‪E‬א‪)[ 21‬‬
‫طאא‪†Q /‬א_א‪!B#‬د‪KS‬و‪0./Q"b$‬א‪[6‬‬
‫א‪E"uB6
c U1‬و
א مא

א
‪ K‬‬
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U678‬‬
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‫‪(6‬د‪J‬א‪?TRrW/ / $G1‬א‪XQL1‬א‪%72K ?M)(1‬ن‬
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U678‬و‪XQ?
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و"‪u("
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1‬زא‪X‬א‪!B#‬دא‪tN$1‬א‪M1‬א‪.>d1‬אŽ‪./4a6%،‬אא‪XJXQL1‬‬
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k‬و)‪f‬א[ א>‪X‬‬
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Q‬‬

‫‪107‬‬
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V‬א‪*f1‬אز‪ ،
6‬وو‪E" T‬‬
‫א‪21‬ش‪IJ‬א‪[E$1‬وא!‪Z‬א]
‪?J2)4‬א‪f1‬ن?א‪6E1XQ/S.1‬‬
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)/
1<)U‬ص‪W‬دא‪T‬و
א م‪4‬א‪9:‬א‪W5678‬‬
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1^
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68‬؟م‪; $ˆ B‬؟و‪/‬א‪E21‬عא]ص‬
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 /N2"T‬א‪DE‬א‪!B#‬د‪ S‬‬
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1f $1‬نא‪DE‬א‪،M 1‬‬
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א م‪،‬و‪0.;J”LG‬א‪TRL1‬‬
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2? 1‬‬
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א مو‪Vk6‬و*د‪4/‬‬
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1S‬א مא

א
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1S‬א مא

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وאقو
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‫‪108‬‬
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)$(‫)@א‬
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 R=" b$‫ و‬،†  tc<1‫ وא‬M2$‫Ž א‬$ † *" b$
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?ˆ†א]صو?ˆ›†)@א‬$(‫_א‬6‫"<و‬
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ز)@א‬L$R" J2
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109
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6‬و‪[RN9 "rW‬א‪1‬ز‪ K96‬‬
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א م ‬
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א من’‪T7‬אق‪˜L>4‬א‪،jB1‬‬
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[ א™‪ ،E‬وאج א] ‪F M1‬א‪f1‬א) אذא
وא‪،
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‫‪110‬‬
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/ T‬א‪t›[V=1‬‬
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)‪ KE9F‬‬
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Les industries de l‘imaginaire P. Flichy, Les industrie culturelles B.  U)C>E1F
 Miège .
 - Current sociology 45, N° 4 P.48.E2F
 - Ibid.p 48.E3F
J.M.Salaun - Medias en Europe. S/D .B. Miège  W‫ א]!ص‬b$ C> E4F
 pug.1990.P.27.
 J. Habermas: «L’espace public» éd Payot , Paris.1978W‫د‬7!1‫אא‬./4C>E5F
Gaétan Tremblay. and J.B lacrain. Current sociology 45, N° 4 WC>E6F
 P.48.
 Current sociology48‫ص‬DJ1‫א‬9*‫˜א‬L>E7F
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 J.M.Salaun. Op.Cit P.33 C>E9F
 J.M.Salaun.p.33 Ibid E10F
 J.M.Salaun.p.30 Ibid E11F
 J.M.Salaun.p.32 Ibid E12F
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122
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124