31

(1/4

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Aleksandr G. Busler
2011

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#1

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#2
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Lead Generation.
Lead

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#3
200-500-1500

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#4
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#5

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#6 Unique Selling Proposition

Unique Selling Proposition

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UPS
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UPS:
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#7

Lead Generation.
80%
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e-mail.
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#8

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#9

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#10
70%

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#11

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#12
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#13
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#14

CLV
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9$

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120$

20*9$ = 180$

- 60$
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CLV (customer lifetime volume)

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5*180$ = 900$ 5*120$ = 600$ 1*5*120$ = 600$ -

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CLV
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#15

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#16

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Lead Generation.
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#17
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#18

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#19

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#20
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#21 webweb-

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#22

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Back end

front end
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#23
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#24
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#25
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#26
5-15
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#27

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#28

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conversion, Account management

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#29
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#30
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#31

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100$
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