Jena Richter

Professional Profile

Campus Box 2865, 3304 Thompson Court, Green Bay, WI 54311 | jenamrichter@gmail.com | (262) 365-9688

Rising professional with a commitment to continuous improvement Strategic problem-solver with outstanding critical thinking skills Detail-oriented performer with abilities to manage multiple commitments Education
University of Wisconsin-Green Bay, Green Bay, Wis., May 2013 Bachelor of Arts in Communication Cum Laude Emphases in Electronic Media & Public Relations Minor in Corporate Communication

Experience
Marketing & Communication Assistant, UW-Green Bay Housing & Residence Life, August 2012 present Manages departmental social web outlets and strategically creates content to increase engagement, increases interaction and reach through sharing relevant and engaging content; Collaborated to create a long term marketing plan for newly introduced Learning Communities; Developed a promotion for Re-contracting 2013 to increase social web engagement and reach business goals Independent Study, UW-Green Bay, Dec. 2012 present Assists in development of upper-level course on Social Media Strategy based on in-depth research and evaluation through interviewing professional in the field, surveying and interviewing target audience via focus group, and gathering data and information from reliable publications Leadership Boot Camp Sub-Committee Chair, UW-Green Bay, Oct. 2012 present Developed the pilot of a leadership development even by: crafting programmatic elements, coordinating details of event planning and delegating tasks as needed Social Web Intern, UW-Green Bay, Sept. 2012 present Observes and assists in content development for the UW-Green Bay social web presence, Created and monitors UWGB Compliments Facebook page, Manages UW Green Bays Pinterest page Social Media Coordinator, UW-Green Bay Phlash TV, Jan. 2012 April 2012 Built relationships with viewers and students via Twitter and Facebook to strategically expanded Twitter follower-base 2.5fold and coordinated with Promotions Department to organize events and promote events and programming Student Ambassador, April 2010 June, 2011, UW-Green Bay Represented university to many audiences by guiding potential and accepted students in personable campus tours and facilitating a welcoming environment for first-year students at orientation and registration

Additional Experience
Ballroom Dance Club member, Jan. 2010 present, UW-Green Bay Resident Assistant, UW-Green Bay Housing & Residence Life, Aug. 2011 May, 2012 Promotions Intern, Milwaukee Radio Alliance, May 2011 Aug. 2011, Menominee Falls, Wis. Studio Intern, Midwest Communications WIXX, March 2011 May 2011, Bellevue, Wis. Cashier, OfficeMax, Green Bay & West Bend, Wis. Sept. 2009 Aug. 2012 Director & on-air talent, UW-Green Bay WGBX, Sept. 2009 May 2012 Bakery Clerk, May 2007 Aug. 2009, Sweet Creations Bakery, Slinger, Wis.

Honors & Awards

Honors in Major Project: Expectations of Leadership Styles Research Project Spring Semester 2013 Deans List Fall semester 2010, Spring semester 2011, Spring Semester 2012 and Fall Semester 2012 Whos Who in American Universities and Colleges Dec. 2011 and Dec. 2012 Craig A. Mueller Communication Scholarship, Laura Hollingsworth Scholarship and Ralph R. Stein Memorial Scholarship April 2012