March 2013 - Estero Lifestyle Magazine

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LIFESTYLEMAGAZINEGROUP.COM | MARCH 2013 3
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6 MARCH 2013 | LIFESTYLEMAGAZINEGROUP.COM
HAPPY SPRING,
ESTERO!
Thats right Estero, spring is in
the air! And we all know what that
meansbeaches, boating, baseball
and barbeque!
Spring Training is in full swing!
Visitors and locals alike, converge
on Hammond Stadium, Jet Blue
Park and Charlotte County Stadium
to pay homage to their favorite
teams and players and to have a
chance to get up-close and personal
with them. Read about what the
Minnesota Twins and Boston Red
Sox have in store for us this month.
(On a personal note: I am honored
and excited to have auditioned and
earned the opportunity to sing the
National Anthem for the Twins game
on Saturday, March 16 vs. the Pirates
and the Red Sox game on Saturday,
March 30 vs. the Twins.)
March is the month to have fun-
in-the-sun while making a difference
in the lives of others. You can
Walk for the Cure in the Susan G.
Komen Walk or bring your pet and
participate in the 3rd Annual Fast
and the Furriest 5K run and 1K
walk. Both of these events are held
at Coconut Point Mall.
Another event you wont want to
miss is the 3rd Annual BBQ Family
Funfest presented by the Rotary
Club of Estero and held at Estero
Community Park. There will be great
food, tons of fun for kids of all ages
and a host of great entertainment, all
beneting local charities. Admission
is FREE! Read all of the details in
this issue.
Come out to support our home
teams at FGCU! Take your pick
from Mens and Womens basketball
A-Sun Tournament action (hopefully
moving on into the NCAA), baseball,
softball, tennis or golf. And, dont
forget that the Florida Everblades
are in the nal month of their regular
season. we also have Florida Tarpons
Arena Football back again this year.
(You cant say there is nothing to
do.)
This months cover story highlights
the amazing interior design
opportunities in our area. Learn how
Miromar Design Center and Posh
Plum are ready and able to offer
exciting suggestions that will make
furnishing or redecorating your
home a delightful experience.
Tanglewood. Whats a Tanglewood,
you ask? Just one of the best dining
experiences we have had in the last
year! Located at the Hyatt Coconut
Point Resort, it is one of the best
kept secrets in our area. You will
enjoy reading about the unique
concept created for diners looking
for something fresh and delicious.
Mother Earth Natural Foods has
been a long time advertising partner
and we are delighted that they are
opening up a new location right here
in Estero! Soon, living a healthier
lifestyle will be more convenient than
ever.
March is the height of Spring Break.
Peak trafc and larger crowds at your
favorite hangouts are the order of the
day. Please take care of yourselves
and drive safely.
Finally, thank you to our terric
advertising partners and our readers
for your support for more than two
and half years! We trust our readers
will keep our advertisers in mind
when looking to purchase the many
things that make life here in Estero
enjoyable. In addition, I want to
welcome the many new communities
that are joining our readership each
month in 2013. I invite everyone
to check out our new website at
www.esterolifestylemag.com which
provides additional content that you
will enjoy.
As alwaysEnjoy the Lifestyle!
Gary
M
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from the publisher
AD
PUBLISHER Gary Israel
EDITOR IN CHIEF Michael Koretzky
ASSOCIATE EDITOR Danielle Tarrant
CREATIVE DIRECTOR Melanie Geronemus Smit
ART DIRECTOR Alexander Hernandez
MARKETING MANAGER Megan Sadaka
WRITERS
BUSINESS STYLE EDITOR Brandon Ballenger
SENIOR WRITERS Ryan Cortes, Laura Gates Cummings
COPYEDITOR Emily Mitchell-Cetti
Kevin Lane, Bruce Turkel
PHOTOGRAPHERS
Laura Gates
Downtown Photo/Fort Lauderdale,
Dreamfocus Photography
ADVERTISING SALES
Gary Israel
Jill Horowitz
Rona Levenson
Sally Nicholas
Beth Tache
LIFESTYLE PUBLICATIONS, LLC
CHAIRMAN Gary Press
PRESIDENT Jim Norton
3511 W. Commercial Blvd., Fort Lauderdale, Florida 33309
954.377.9470 | fax 954.377.9418
www.lifestylemagazinegroup.com
2012 Estero Lifestyle is published by Lifestyle
Publications, LLC, all rights reserved. Estero Lifestyle
is a monthly advertising magazine. All contents are protected
by copyright and may not be reproduced without written
consent from the publisher. The advertiser is solely
responsible for ad content and holds publisher
harmless from any error.
Estero
Lifestyle
Assisting Buyers, Sellers,
Investors & International Clients
www.EsteroHomeSales.com
21105 Design Parc Lane, Suite 3, Estero, FL 33928
Its about a desired convention a convention meant to
capture the luxury and bliss of the Southwest Florida lifestyle.
If youre dreaming of beautiful white sand beaches and pristine
golf courses in natural preserve settings, youve come to the
right place.
In our world,
SURF& TURF
isnt about cuisine.
Welcome to the Lifestyle.
Our featured communities include:
Miromar tWest Bay tGrandezza tThe Brooks tWildcat Run
Judi Gietzen
Cell: 239-405-3503
judigietzen@gmail.com
2013 BEAR Executive Secretary
2013 WCR District 5 Vice President
2012 President, WCR Bonita Springs-Estero
2012 Board of Director Bonita Springs-Estero Board of Directors
2012 Estero Chamber of Commerce Membership Chairman
2012, 2011, 2010, 2008-2006 Top Producer Award
2012 WCR Realtor Member of the Year Award recipient
2012 WCR Entrepreneur of Year Award recipient
Assisting Buyers, Sellers,
Investors & International Clients
Alana Consolo
Cell: 239-848-7080
alana.consolo@gmail.com
2013 WCR Bonita-Estero VP of Membership
2012 WCR Bonita Springs - Estero Community Outreach Chair
2012 WCR Rising Star Award recipient
Owner/Broker Realtor
10 JANUARY 2013
12 BUZZ
16 WELLNESS
STYLE
18 Going Green
22 Travel Style:
The South
COVER STORY
24 Interior Design: 101
FEATURE STORY
30 Twins & Red Sox:
Swing into Spring Season
BIZ STYLE
32 Eating Healthy,
Staying wise
DINING REVIEW
34 Tanglewood:
What the locals
dont know
38 CALENDAR OF EVENTS
SCENE ON SITE
40 Art on the Lakes
42 Our Lady of
Light Fashion
44 Bee-Cause Luncheon
46 Hunger Walk
48 Battle of the Bands
50 AND ANOTHER THING

MARCH 2013
24
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34
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32
contents
12 JANUARY 2013
Saucy ribs, dance bands, and
creative kids will converge at Estero
Community Park on March 23 for the
Third Annual BBQ & Family FunFest.
This signature fundraising event of
the Rotary Club of Estero has grown
each year and also incorporates
the Estero Festival of the Arts and
Rotarys Day of Smiles.
The eight-hour event will feature live
entertainment from noon to 6 p.m. from
Cahlua and Cream, the Calendar Girls,
We Aint Right, Dead Letter Society, and
Jeffery Lawrence. The Tim McGeary
Band returns with its country and
acoustic music, having played at the
rst Estero BBQ Fest two years ago.
All entertainers are donating their
time to help the Rotary Club raise
money to support childrens charities,
says entertainment chair Denise
Bernardi. Past charities supported
by the BBQ Fest include Barbaras
Friends, The Childrens Hospital
Cancer Fund, and Children Without
and Gift of Life. The Estero Rotary
Club also provided several children
with free dental care last year through
its rst Day of Smiles.
This years Day of Smiles will begin
just before the BBQ Fest and will involve
the RotaKids, a group of third and fourth
graders from Three Oaks Elementary.
A nurse from the Bonita Community
Health Center will show proper hand-
washing and teeth-brushing techniques,
and then the RotaKids will help pack
pinto beans and rice for Interfaith
Charities of South Lee.
The children love doing anything
hands-on, says Katy Errington, Day
of Smiles founder. Were trying to
teach them the art of helping others.
Thats the mission of Rotary Club.
We started planning immediately
after the last BBQ Fest, says Joe
Faerber, Chairman of the Estero
Rotary Club.
Several local BBQ vendors will
vie for rst place in the Best Ribs
competition. New this year, attendees
may vote for their favorite vendor as
part of a Peoples Choice Award.
Corvettes of Naples will be back
with their classic cars and will be
joined by the Gulf Shore Mustang
Club this year. Rafe tickets will be
sold throughout the event for six gift
baskets. amd the winner will be drawn
around 6 p.m.
BBQ & FAMILY FUN FEST
Saturday, March 23
Estero Community Park
11 a.m.-7:30 p.m.
www.bbq-estero.com
FESTIVAL OF
THE ARTS AT
FUNFEST
Students from six area
schools will be exhibiting their
finest work during the BBQ
festival as part of the Estero
Festival of the Arts, organized
by retired art teacher Beverly
MacNellis.
Art teachers from Estero
High School, Three Oaks Middle
School, San Carlos Elementary,
Three Oaks Elementary,
Pinewoods Elementary and
Rayma C. Page Elementary
have each selected 20 pieces of
artwork to enter for the festival.
The goal is to applaud the
creative efforts of our youth,
to encourage them and reward
them for being different and one
of a kind, MacNellis said.
Thanks to sponsorships
from the Estero Community
Improvement Fund and Extra
Space Storage, there will be
monetary prizes for top entries
this year.
Along with the mixed media
entries, MacNellis also has
arranged for fth grade students
to decorate wooden birdhouses
for a special contest recognizing
creativity. About 100 uniquely
decorated birdhouses will be
on display at the festival.
They may use paint, cut
paper, sticks, stones, any thing
they want, MacNellis said. Art
allows students to think out
of the box. Art allows them to
stand alone and be recognized.
NEWS&NOTES
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I cant begin to tell you how
many times Ive heard an
overweight person tell me, I
dont understand, I barely even
eat! Well, lets assume theyre
telling me the truth and not
closet-eating to the point of
putting themselves into a sugar
coma. Their metabolism is what
controls their ability to gain and
lose weight. While theres some
truth to certain people being born with a faster metabolism
and genetics does play a part the metabolism can be
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fat. And keep it off.
Heres how
1. AVOID CRASH DIETS
These fad diets are designed to make you lose weight
quickly at the cost of your hard-earned fat-burning
muscle. My father used to go on the Atkins diet to lose
his 10 pounds, but then hed always gain it back and go
on another diet. One day I asked him, Dad, dont you think
if it was a good diet, you wouldnt have to keep going back
on it? His silence was the answer I was looking for. Crash
diets cause you to lose a high percentage of muscle, which
will backre because more muscle is the best way to burn
fat. Which leads me to
2. BUILD MUSCLE
Theres simply no way around it. People who weight-train
have faster metabolisms than those who dont. Consider
this: One pound of muscle can burn up to 60 calories a
day at total rest. A pound of fat burns only 9 calories per
day. Do the math.
3. TRAIN YOUR METABOLISM
Basically, you need to eat ve small meals a day about
one every three hours. Start as early as possible in the
morning, even if you dont like eating at that time. I dont
even care what youre eating in the beginning. Just get
the body used to putting food in at the same time every
morning. After 10 days of doing that, youll wake up hungry.
Then you can work on the quality of the breakfast. Then
work on your next meal three hours later the same way.
Remember, the body burns more calories digesting protein
than carbohydrates.
4. WATER
The body needs water to process calories. Even a mild
dehydration can slow your metabolism down. Also try and
eat fruits and vegetables instead of chips and pretzels
they have a lot of uid in them as well as being healthier.
Dave Sherman is a Broward-based personal trainer.
Contact him at at gpslifestyle@hotmail.com or 954-
649-3283.
4 ways to train your metabolism
Truly in shape means more than just working out and eating right
BY DAVID SHERMAN
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Please call us for a no obligation consultation 239.444.1794
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What do you imagine when you hear that ubiquitous
saying The South? Do you envision Gone With The
Wind-era antebellum mansions? Preserved plantations
laced with history? Perhaps you can almost hear the slow
drawl of the expressions yall and bless your heart.
After all, those things do capture the nostalgia and
charm of the quintessential South.
But there are many destinations below the Mason Dixon
line that offer world class art, architecture, cuisine and
culture sprinkled with just the right dose of Dixie. And
that magical combination is especially evident in the cities
of Asheville, St. Augustine, Savannah and Charleston.
Ashevilles downtown is full of vibrant energy. Street
musicians entertain visitors and residents alike. Poetry
readings can be heard from local coffee houses. Art
galleries dot the streets. The food scene is worth
a trip itself, as Asheville is home to the worlds rst
Foodtopia society. With over 20 farmers markets and
250 independent restaurants, fresh food is the standard,
regardless of price range.
A few miles from the city center, as you meander through
the mountains, a gorgeous landscape unfolds. The 250
room Biltmore House, Americas largest home, is worth at
least one day of your visit. Biltmores surrounding resort
and gardens comprise one of the most luxurious estates in
North America, especially during the Christmas Holidays.
Not far from the Biltmore, The Grove Park Inns spa is the
indisputable leader in spa services.
If you are a nature enthusiast, and you need to expend
some of those gourmet calories, Asheville has an amazing
array of active pursuits, including bike and hike trails,
shing, snow skiing and white water rafting.
St. Augustine exudes a totally different, but just as
enthralling vibe. As the nations oldest city, it is rich
with the history of its earliest Spanish inhabitants. Visits
THE
SOUTH
is more
than a
region
its a state of
mind.
travel
to the Fort and the Fountain of Youth
should top your list of Must Sees and
Must Dos. The hop on and off trolley
provides an easy way to explore the
amazing architecture.
Seemingly misnamed, a true
savannah is treeless, whereas the
City of Savannah is abundant with
majestic live oaks and budding
azaleas that line its streets and frame
its squares. Known as the Hostess
City of the South, the charming bed
and breakfast accommodations found
in historic mansions across town have
played an important role in earning
Savannah its hospitable reputation,
and are unquestionably the best way to
achieve a truly worthwhile experience
of Savannah. With a distinct colonial
European feel, Savannah has a truly
unique ambience, unlike anywhere else
in America.
The cobblestone sidewalks of famous
River Street are adorned with upscale
restaurants and eclectic boutiques
and galleries. Everything in Savannah
has a history and River Street is no
exception. A trip to Savannah would
not be complete without taking in a tour
of at least one of its historic mansions,
each with an incredible story to tell,
and brilliant architecture to see. Many
visitors to Savannah claim that the full
splendor of these magnicent homes
can only be witnessed in person.
Last but not least, the heart of the
South.....Charleston, South Carolina.
The southern charm, grace, and beauty
of this historic city are so breathtaking
that most travelers feel as if theyve
stepped back in time. And although
the historic parts of Charleston are
almost limitless, the high-end shopping,
ve-star cuisine and art culture give a
modern, chic twist to the city that blends
the new effortlessly with the old. If you
have an appreciation for history and
a passion for food, Charleston is the
ultimate southern destination.
Downtown Charleston is much like
a charming European city; the best
way to experience the peninsula is by
foot. A stroll around the residential
areas of downtown will reveal secret
gardens and alleyways, intricate iron
gates by master craftsmen, and pristine
nineteenth century mansions. After
strolling the neighborhoods, meander to
King Street for your shopping x. King
Street is the center for retail commerce
in Charleston, and is divided into three
distinct districts: Lower King is the
antique district, Middle King is the
fashion district, and Upper King is more
recently known as the design district,
which hosts design walks in the spring
and fall to celebrate this Soho of the
South.
Charleston has become the new
food capital of the South, combining
fresh produce available all year long,
chefs who are fanatical about the
quality of their ingredients and a
budding commitment to sourcing the
freshest local ingredients. Soul, Classic
Southern and Gullah inuences, its
proximity to the ocean, and extended
growing season all help to develop an
eclectic and vibrant culinary melting pot.
If youre looking for a Southern
getaway and want the true local
immersion, the team at SitInMySeats
VIP Tickets & Travel can offer you an
experience like no other. With an ofce
located in the heart of the Carolinas,
staffed with authentic Southern Belles,
this team KNOWS and LOVES the
sweet South with a passion!
For more information on these
Southern gems, or any other travel
destination, please contact us at 954-
456-0419/866-798-7328 or email Lisa
Crawford at lisa@sitinmyseats.com.
LIFESTYLEMAGAZINEGROUP.COM | DECEMBER 2012 23
Interior
Design
Designing Your Dream Rooms with
Help from the Pros
Your home should reect who you are and
provide a sanctuary from lifes chaos. But nding
your own design style isnt always easy.
Fortunately, Estero residents have convenient
access to many helpful resources. One trip
to Miromar Design Center is sure to spawn a
multitude of ideas for making a statement with
your interior spaces. And, if staying within
a budget is a concern, the Posh Plum offers
like-new, designer furniture at a fraction of the
original retail cost.
We have highly professional, very outgoing
and friendly people, and the way we stage our
showroom sets us apart, says General Manager
Greg Hunt, who formerly worked for Robb &
Stucky and Ralph Lauren Home. He prides
himself on grouping complementary pieces from
different consigners to create a unied look.
As guests meander through the showroom at
either the Naples or Bonita location, they may
stroll through a modern living room with sleek
lines and minimalist feel, then step into a regal
bedroom with rich wood and stunning details.
The Posh Plum is not your average
consignment shop. Hunt and his crew of interior
designers and furniture-industry veterans are
quite discriminating when determining which
furnishings to accept for their showrooms. They
also carry designer bedding, lamps and other
interesting accents to complete a look.
On a recent visit to the newly opened Naples
store, a Marge Carson dining room table with 78-
inch beveled glass top and eight chairs was selling
for $6,000. It originally retailed for $20,000, Hunt
says.
With the downturn in the economy, many
people are looking to refresh their interior spaces,
or furnish a second home, without breaking the
bank. Others need to sell furnishings.
Were really the middle man for you, Hunt
explains. This way, you dont have strangers
coming to your home.
Just because clients are shopping for second-
hand goods doesnt mean theyll be treated like
second-rate customers. Posh Plum employs
several interior designers to help shoppers nd
just the right pieces to create their desired style.
In the future, the Posh Plum may bring in
fabric swatches and offer re-upholstery services
to further cater to customers unique needs, Hunt
says.
Interior designers play a major role in helping
overwhelmed customers navigate through the
innumerable options at Miromar Design Center.
As a one-stop-shop for all things home, the
Design Center may be a bit daunting, offering
more than 100,000 fabrics choices.
While the Design Center serves many
professionals, it always has been open to the
public. When CEO Margaret Antonier opened the
center in 2006, she was on the cutting edge of a
trend to make interior design more accessible to
everyday people.
Miromar Design Center was the rst of the 19
101
BY LAURA CUMMINGS GATES
major interior design centers
in the country to be open to
the public, Antonier says.
All design centers have now
moved in a similar direction.
We are consistently bringing
in new and different lines
of product including an
assortment of accessories,
antiques and lighting, which
are all very important.
Within the last year,
Miromar has added a
number of new showrooms,
brands and international
lines, including Calvin
Klein Home, Ligne Roset,
Flexform, Dedon, Yves Delorne and Mis En Demeure.
Our goal is to be the rst and only stop for hassle-free
shopping, convenience and excellence, all in one location,
Antonier says.
Recently, the Design
Center has picked up on
a trend of consumers who
want to be more involved in
the interior design process.
They are focusing more
time on home dcor and
paying more attention to
their daily surroundings and
the way they live, Antonier
notes. Theyre also looking
to interior designers for their
expertise in executing what
they want and helping to
facilitate the entire process.
To help make the
experi ence enj oyabl e,
Miromar not only keeps a designer on call but also regularly
hosts free design seminars. Drawing from the concept of
speed dating, the lively Seminar in the Round format
lets guests cycle through mini-seminars, experiencing a
fresh design concept every three minutes.
One minute theyre admiring the striking Dedon Nestrest,
modeled after a birds nest in the Brazilian rainforest. The next, theyre
mesmerized by the ames from a sleek Poggenpohl re pit or cozying
into an Anacara wicker chair.
The three-minute format serves as an informal introduction to
the style of a specic designer. Those who want to pursue a second
date, so to speak, are invited to visit that particular store within the
impressive halls of Miromar Design Center. Its an architectural marvel,
with three stories, a central grand atrium and glass-front stores, all
with picture perfect attention to detail.
Miromar Design Center boasts 45 furniture stores, along with
retailers specializing in lighting, oors and everything in between.
Last month, the Design Center hosted its annual Home Design Show,
drawing hundreds of visitors during the three-day extravaganza.
For March, the Design Center will showcase the Best of the Best
Bedrooms. Sixteen Dream Rooms will be on display, with a Sleep in
Style seminar-in-the-round scheduled for March 9.
To start imagining your next dream room, visit the design
professionals at Miromar Design Center or Posh Plum. The possibilities
are boundless.
March events
at Miromar
Design Center
Entire Month
Best of the Best
Bedrooms Showcase
March and April
Dream Rooms Tour:
16 Dream Rooms on Display
March 5 (11 a.m.)
Lisa Kahn-Allen presents
Five Design Trends You Can
Incorporate Into Your Home
Right Now
March 9 (11 a.m.)
Seminar in the Round:
Sleep in Style
March 19 (11 a.m.)
Distinguished Speaker Series:
John Loecke & Jason Oliver
Nixon from Madcap Cottage
in NYC
Register online ONLY at
MiromarDesignCenter.com.
Call 239-390-8207 for more
information. Miromar Design
Center is located at 10800
Corkscrew Road, I-75, Exit 123
in Estero, across from Miromar
Outlets.
interior
design
Your master bedroom should be the one
room in your home where you can nd a
sense of calm. It should feel like a retreat
a place to get away from the kids and
the stress of the workday. For couples, the
master bedroom should be inviting and
cozy, with a hint of romance. For the best
outcome, think in terms of all ve senses:
Create a Romantic
Bedroom Retreat
BY CREASHA WEGLARZ, ASID
SIGHT: Visually, like every room you design, your bedroom should feel
inviting. Sof, fufy bedding and billowy drapery fabrics will add a
warm, inviting touch. Good lighting accents art and beautiful fabrics,
and of course, its needed for reading.
SOUND: Music can set the tone for a relaxing or romantic atmosphere.
iPods and other audio-video equipment are essential elements to your
bedroom.
SMELL: Aromatic scents add a beautiful, subtle, scent to your bedroom.
Tis will add a sensual element to your room. Certain scents, such as
lavender aid in relaxation. If you have had a massage in a spa, I am sure
you have enjoyed this aromatic technology for relaxation therapy.
TOUCH: Te body appreciates the feeling of being enveloped in fne linens
whether they are made of high quality linen or silk.
TASTE: Hotels supply a chocolate with their turn-down service. You can
do the same with a chocolate, a sugar free peppermint, or a glass of wine.

A Miromar Design Center Designer of Distinction, Weglarz is owner of
Creasha Weglarz Interiors Inc. and Weglarz Design, with of ces in Naples
and Fort Myers.
13
M
innesota Twins and Boston Red Sox fans will
bring a boost to the local economy this month
as they ock to Lee County for an early look
at their favorite teams.
Whether theyve planned vacations to coincide with
spring training or live full time in Southwest Florida,
baseball acionados anticipate the excitement of the
preseason games.
This year, spring training starts a little earlier and
stretches a few days longer, with the Red Sox season
opener at JetBlue Park against the Huskies on Feb. 21.
The Twins play away on Feb. 23 and open at home against
the Tampa Bay Rays on Feb. 24.
This year marks the 125th anniversary of Major League
Baseball spring training in the state of Florida, with the
rst team to train in Fort Myers being the Philadelphia
Athletics in 1925. The Twins came to Lee County in 1991,
followed by the Red Sox in 1993.
Both the Red Sox and the Twins draw sellout crowds
to most of their games each spring. This year, the two
hometown teams will face off eight times, evenly split
between Hammond Stadium and JetBlue Park.
Its a little rivalry for the area, says Andrew Seymour,
the Twins General Manager for spring training operations.
Hopefully, well win ve and they win three.
The Twins and Red Sox have historically battled for
Swing Into Spring Season
twins & red sox
the Mayors Cup each spring, although the Red Sox
have now moved outside the Fort Myers city limits with
their new facility.
Known as Fenway South, JetBlue Park opened with
much fanfare last spring, increasing seating capacity by
26 percent. The $78 million complex on 106 acres east
of I-75 on Daniels Road allowed the Red Sox to build
state-of-the-art training and practice facilities together
with a stadium modeled after Fenway Park.
Its such a dramatic upgrade from our old facility
across town, said Katie Haas, the Red Sox Director of
Florida Operations.
She encourages fans to take time to appreciate all the
nods to Red Sox history incorporated into the ballpark
designed to mirror Fenway, complete with Ted Williams
red chair, the Green Monster and a Red Sox Wall of
Fame.
Get to the ballpark early, walk around and see all the
historical touches weve done, Haas advised. We pay
homage to Fenway the best we can.
Twins fans also will get an upgraded facility soon, as
the Twins organization and the county have agreed upon
a $42.5 million renovation at the Lee County Sports
Complex and Hammond Stadium, to be completed by
2015.
Its going to be terrific, both for viewing and
accessibility, Seymour said.
Planned improvements include more shade, a
360-degree boardwalk around the outeld fence, increased
dining options, wider concourses and improved trafc
ow. From a player perspective, new training room and
tness training facilities will be installed, including video
technology and hydrotherapy pools.
The earliest sellout game for both the Twins and the
Red Sox is traditionally against the New York Yankees.
The Red Sox play the Yankees on March 3, while the
Twins face New York on March 22.
A Minnesota game against St. Louis drew the Twins
biggest crowd last year, a record 8,287. With the increased
seating capacity at JetBlue Park, the Red Sox averaged
attendance of 9,464 per game last spring. There is a
waiting list of up to 10 years for Red Sox spring season
tickets.
A 2009 study commissioned by the Red Sox showed
the ball club brought $25 million to the local economy
during the six weeks of spring training and that was
before JetBlue Park opened, Haas says.
The only complaints she has heard about the new
facility concerned parking and trafc, issues that the staff
has improved this spring. Hopefully it will be easier and
better for fans this year, Haas says.
Following every Friday night home game at Fenway
South, the country band One Night Rodeo will perform
a free post-game concert.
We nd Friday night games are more of a local crowd,
so its a nod of appreciation to them, Haas says.
One of the fun things about attending a variety of games
is mingling with visitors from all over the United States
and Canada, Seymour adds.
If you walk through the parking lot when we play the
Blue Jays, you will see a lot of cars with Canadian license
plates, he says. When we play the Orioles, there are a
lot of visitors from the Atlantic Seaboard.
Best tips for avoiding trafc at either ballpark include
arriving early to games.
Gates open three hours prior to rst pitch, so there is
an opportunity to watch batting practice, sample some
great ballpark fare and take in all the beautiful sights,
Seymour says.
Rising with the trend toward
healthy living, Mother Earth
Natural Foods has been serving
the Southwest Florida market
since 1988. When Rodger
Hurcomb opens his sixth Mother
Earth store in Estero, it will be
the largest one yet.
The 4,000-square-foot store
is scheduled to open in the
Shoppes of Estero this spring,
selling multivitamins, enzyme
supplements, diet products,
probiotics, and other natural
foods and products.
Mother Earth was one of the
rst natural foods stores to enter
the local market, growing with
the area.
It was not only the increase
in population in Southwest
Florida but also people taking
health into their own hands,
explains Hurcomb, who left a
transportation job in Connecticut
Eating healthy, staying wise
to start the business in Cape Coral. A lot of people were changing
to become healthier.
That included Hurcomb himself, who at the time had a young family
accustomed to the American lifestyle of fast food.
I didnt know much about healthy foods, so I started investigating,
says Hurcomb, who is now known as Mr. Vitamin. Now my young
adult children have gravitated to this lifestyle, too.
Hurcomb says hes encouraged by the recent trend of schools
eliminating foods with high sugar and fat content. One reason he
decided to open a location in Estero was to be closer to Florida Gulf
Coast University.
A lot of students want to live a healthy lifestyle, he says. Theyll
take the effort to become healthier and stay healthier.
One of the best parts of his job is being able to educate people and
help them on their journey toward that healthier lifestyle.
We have an excellent, knowledgeable staff that has been with us
for many years, and they actually live this lifestyle, Hurcomb says.
They want to impart their knowledge to customers who are seeking
knowledge.
Hurcomb calls the natural foods industry an open, friendly,
community type of business, listening carefully to each customers
unique concerns and recommending the best products among an
amazing assortment of supplements.
We always try to have good karma in the store, Hurcomb says.
We want people to enjoy being in the store and make it a good
experience to be with Mother Earth.
biz style
Mother Earth Natural Foods
Owner: Rodger Hurcomb
4600 Summerlin Road, Fort Myers
21740 S. Tamiami Trail, Estero
www.motherearthnatfds.com
3301 Bonita Beach Road Suite 201
Bonita Springs, Florida 34134
Phone: (239) 992-7702
Toll-Free: (800) 533-7797
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john@piconenancialpartners.com
Providing Trusted Advice Since 1981
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Tanglewood:
What the locals dont know
T
anglewood restaurant represents the best of
dining, combining creative cuisine with attentive
service in a relaxing yet elegant atmosphere.
One of two restaurants at the Hyatt Regency
Coconut Point Resort, Tanglewood is one of the best-kept
secrets in local ne dining. Open for breakfast, lunch and
dinner, Tanglewood is a favorite of resort guests but little
known among Estero residents.
Its time for that to change. Tanglewood recently
launched a new dinner menu that rivals any ne-dining
establishment in the area, including its sister restaurant,
Tarpon Bay (featured in our September 2012 issue),
which often steals the Hyatts dinner crowd, opening at
5:30 every evening and offering succulent seafood cuisine.
Tanglewood Chef Jamie Celaya has worked hard to
refresh his restaurants offerings, bringing an emphasis
on healthful, Mediterranean-inspired fare.
We had to get away from baked potatoes and mashed
potatoes every day, he says. The Hyatt corporation has
adopted a restaurant philosophy: Food. Thoughtfully
Sourced. Carefully Served.
Celaya was challenged to create dishes using as many
locally sourced and sustainably farmed ingredients as
possible. He has toured several local farms, scrutinizing
the origin of all his fresh products. The fruits and
vegetables incorporated into Tanglewoods elegant dishes
vary seasonally, ensuring the best avor and nutritional
benet while limiting the restaurants carbon footprint.
Celaya recently received a shipment of wild green
onions which was fortunate for us, as it inspired him
to concoct a new dish, an Asian green onion consomm
with pork dumpling, pickled mushrooms and fried leeks.
While you cant nd this on the dinner menu, you
will nd plenty of other palate pleasers. Celaya has
incorporated inuences from Spain, France and Italy to
create elegant and avorful meals.
We began our evening with a small bite to whet the
appetite. The chef presented a pan-seared sea scallop
paired with savory, crusty pancetta, served over trufe
cauliower puree and garnished with lemon-dressed pea
tendrils.
Next, our party of four shared the White Flatbread,
featuring local heirloom tomatoes, extra virgin olive oil,
fresh garlic, parsley, micro-basil, ricotta and parmesan
cheese. Those with food allergies will be glad to know
this atbread is gluten-free. The staff at Tanglewood will
tailor menu items to meet any special dietary needs.
Before our main course arrived, we enjoyed two of
the restaurants creative salads. The Roasted Hearts of
Palm stars two classic Florida crops, oranges and palm
cabbage. Attractively plated over baby arugula and paired
with avocado slices, toasted almonds and roasted tomato
vinaigrette, this salad is a refreshing starter.
The Arugula Salad with Roasted Stone Fruit also
dining style
features fresh, seasonal offerings,
varying among whichever pitted fruit
is ripe and ready. Our salad starred
the peach, delightfully paired with
Turtle Creek goat cheese, topped
with toasted pine nuts and drizzled
with lemon vinaigrette.
For our entrees, two of us chose
Tanglewoods premier dinner
selection: the Steak and Crab Diane.
A juicy, all-natural 10-ounce strip
steak is paired with a meaty crab
cake, accompanied by fingerling
potatoes creamed spinach. The real
magic is in the zippy Diane sauce, a
creamy dijon reduction sauce with
mushrooms, shallots, beef stock and
brandy.
While most historians attribute the
name to the Roman goddess of the
hunt Diana, our server, Rich, wove
a much more colorful tale about a
legendary brothel owner named
Diane who was famous among pirates
for her cooking. Wherever the name
originates, Diane certainly knows
how to make a mean steak sauce!
Others in the group tried the
Broiled Florida Grouper (with
seasonal vegetable ragout and
roasted tomato vinaigrette) and the
Seared Diver Sea Scallops (served
over eggplant puree with cucumber-
apricot salsa),and both were
scrumptious.
For dessert, we sampled three
of Tanglewoods delightful endings.
The classic Key Lime Pie takes an
indulgent twist with an Oreo cookie
crust below and candied citrus
peel on top, while the Black Forest
Tart proved irresistible with three
cylindrical layers of creamy Bing
cherry and dark chocolate goodness.
Perhaps the most creative
dessert on the platter was the Port
Wine Poached Pear, infused with
cinnamon, glazed with chocolate and
lled with sweet mascarpone cream.
A memorable ending to a lovely
evening out.
Favorites from Tanglewoods lunch
menu include Paella a avorful
blend of saffron rice, spanish chorizo,
mussels, braised chicken and peas
and the ever popular Open Face Flat
Iron Steak and Egg Sandwich.
Tanglewood serves breakfast from
6:30-11 a.m., lunch from 11:30-3
p.m. and dinner from 5:30-10 p.m.
daily. The restaurant features prime
rib on Sundays. The Hyatt Regency
Coconut Point Resort is located at the
west end of Coconut Road, featuring
a boardwalk to the bay and several
lovely water features.
A moonlit stroll or quiet talk by the
re pit make the perfect ending to a
night out at Tanglewood.
The best homemade breakfast and lunch
in Bonita Springs!
WINNER-2008/2009/2010/2011/2012 BEST OF BONITA
News-Press Peoples Choice Awards. Homemade specialities
including eggs,omelets, pancakes, waffles, homemade soups,
salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned
beef hash, creamed chip beef, roast beef and turkey and
Real Philly Cheesesteaks, and homemade rice pudding.
Servlng 8reak|ast ano Luncb Open Dally 7am3pm
Beer &Wine Served
25091 Bernwood Drive Bonita Springs, llorida
Old 41 8 Bernwood Parkway 239-948-4123 or 239-948-4190
20 Salad/Soup Bar included with entrees
12300 Norrh Tomiomi Troil Nopls, Florido 34110
A NAPLES TRADI TI ON SI NCE 1970
"Hoopy Hour" lrom 4:30 p.m. - S:30 p.m.
Monday & Wednesday
Norrh Tomiomi Troil Nopls Florido 3
(239) 596-6844
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APRIL 2012 AMERICAN CANCER SOCIETY BIRTHDAY BALL | SOLITA | CATALONIA
O
rdinary
H
eroes
PARKLAN
D
RELAY FOR LIFE
TO
P1
0
GADGETS
Jacobs
Shoes
2012
RESORT
ACCESSORIES
OO
888 EAST LAS OLAS BOULEVARD, FORT LAUDERDALE 954 462 8880 VALET PARKING AVAILABLE
SHOP ANYTIME ONLINE
LEVINSONJEWELERS.COM
JACKIE & JAKE LONG
Levinson Customers
ARTS & ENTERTAINMENT
MARCH 1 - APRIL 6
THE SOUND OF MUSIC
Broadway Palm Dinner Theatre
(239) 278-4422 or www.broadwaypalm.com
MARCH 1 - 23
MARVELOUS WONDERETTES
Big Arts Theater, 2000 Periwinkle Way, Sanibel
(239) 395-0900 or www.bigarts.org
MARCH 1 - 30
THE PRODUCERS
Sugden Community Theatre,
Naples Fifth Avenue S.
(239) 263-7990 or www.naplesplayers.org
VINTAGE CAR SHOW
Koreshan State Historic Site, Estero
(239) 992-0311 or www.oridastateparks.org
MARCH 3
NAPLES CONCERT BAND
Cambier Park, Naples
(239) 263-9521 or www.naplesconcertband.org
MARCH 3 - 4
ARTISTS STUDIO TOUR
Naples Philharmonic Center for the Arts,
various local art studios
(239) 597-1900 or www.thephil.org
MARCH 4 - 10
ANYTHING GOES
Naples Philharmonic Center for the Arts:
Hayes Hall
MARCH 7 - 9
76th ANNUAL SANIBEL SHELL FAIR
& SHOW
Sanibel Community Center
(239) 472-2155 or www.sanibel-captiva.org
MARCH 8 - 10
DISNEY ON ICE: WORLDS OF FANTASY
Germain Arena, Estero
(239) 948-7825 or www.germainarena.com
MARCH 9
SWFL SYMPHONY MASTERWORKS 4
Barbara B. Mann Performing Arts Hall
(239) 418-1500 or www.swso.org
MARCH 10
GULFCOAST SYMPHONY: ANDREW
LLOYD WEBBER UNMASKED
(239) 481-4849 or www.bbmannpah.com
MARCH 11 - 16
SPRING BREAK NATURE
CELEBRATIONS AT NOON
Conservancy of Southwest Florida, 12 p.m. daily. Topics
include gopher tortoise walk, raptor presentation, sea
turtle activity, scavenger hunt, panther talk.
(239) 793-3525 or www.conservancy.org
MARCH 11
THREE DAYS GRACE/SHINEDOWN
MARCH 12 - 17
LES MISERABLES
MARCH 12
AFTERNOON TEA AT THE PLANETARY
COURT
MARCH 14
CHRIS TOMLIN
LIVE! IRISH NIGHT
Promenade at Bonita Bay, Bonita Springs
(239) 495-8989 or www.artcenterbonita.org
MARCH 14 - MAY 4
THE FOX ON THE FAIRWAY
Off Broadway Palm Dinner Theatre
MARCH 15
MIRANDA LAMBERT
MARCH 16
NAPLES ST. PATRICKS DAY PARADE
Starts at 11 a.m. at
St. Anns Church in Old Naples
(800) 222-3333 or www.naplesparade.com
ANTIQUE ENGINE SHOW
SWFL BIG BAND CONCERT
Miromar Outlets, 5-7 p.m
www.miromaroutlets.com
MARCH 17
ST. PATRICKS DAY PARADE: FORT
MYERS BEACH
Starts at Santini Plaza at 10 a.m.
(239) 274-3802 or
www.unitedirishofsworida.com
BONITA SPRINGS CONCERT BAND
Riverside Park, Bonita Springs
(239) 405-3320 or
www.bonitaspringsconcertband.com
ESTERO CONCERT SERIES AT
KORESHAN
BABY LEPRECHAUN RACES
Miromar Outlets Playland at noon
ST. PATRICKS DAY CELEBRATION/
A HARD DAYS DEATH
Seminole Gulf Railway
(239) 275-8487 or www.semgulf.com
MARCH 17 - 18
HENRY HAIDS TRIBUTE TO BILLY JOEL
Broadway Palm Dinner Theatre
MARCH 19
LORD OF THE DANCE
TASTE OF HOME COOKING SCHOOL:
CHEF ERIC VILLEGAS
MARCH 21
FT. MYERS FILM FESTIVAL
(239) 481-4849 or
www.fortmyerslmfestival.com
LIVE! FLAMENCO
Promenade at Bonita Bay, Bonita Springs
(239) 495-8989 or www.artcenterbonita.org
MARCH 23
BBQ & FAMILY FUNFEST
Estero Community Park, 11 a.m.-7:30 p.m.
(239) 949-6253 or www.bbq-estero.com
CELEBRATE ESTERO
Miromar Outlets, 10 a.m.-2 p.m.
(239) 948-7900 or www.esterochamber.org
MARCH 24
DIONNE WARWICK
Naples Philharmonic Center for the Arts:
Hayes Hall
MARCH 27 - APRIL 20
CLEAN HOUSE
Sugden Community Theatre,
Naples Fifth Avenue S.
(239) 263-7990 or www.naplesplayers.org
MARCH 29
QUEEN LATIFAH
Naples Philharmonic Center for the Arts: Hayes Hall
MARCH 30
VOCA PEOPLE
Naples Philharmonic Center for the Arts: Hayes Hall
EASTER PARADE
Miromar Outlets, 10 a.m.
HAVE AN EVENT COMING UP?
Email us at info@lifestylemagazinegroup.com
ESTERO EVENTS
M A R C H 2 0 1 3
calendarofevents
SPORTS & RECREATION
MARCH 1
RED SOX VS. PIRATES
JetBlue Park, Ft. Myers
http://boston.redsox.mlb.com/schedule
MARCH 1 & 2
FL EVERBLADES VS. GWINNETT
GLADIATORS
Germain Arena
(239) 948-7825 or www.oridaeverblades.com
MARCH 1-3
FGCU BASEBALL VS. MANHATTAN
Swanson Stadium
www.fgcuathletics.com
MARCH 2
FGCU BASKETBALL VS. KENNESAW ST
Alico Arena: Men at 5:15 p.m.
Women at 7:30 p.m.
EVERBLADES NATIONAL ANTHEM
CONTEST
Miromar Outlets Restaurant Piazza
MINN TWINS VS. RED SOX
Hammond Stadium, Ft. Myers
http://minnesota.twins.mlb.com/spring_training
MARCH 3
RED SOX VS. YANKEES
MARCH 4
RED SOX VS. RAYS
MARCH 5
RED SOX VS. PUERTO RICO
MINN TWINS VS. RAYS
MARCH 6
RED SOX VS. PIRATES
MINN TWINS VS. PUERTO RICO
MARCH 7
MARCH 8
RED SOX VS. TWINS
MARCH 8-10
FGCU BASEBALL VS. W. MICHIGAN
Swanson Stadium | www.fgcuathletics.com
MARCH 9
RED SOX VS. ORIOLES
MARCH 10
MINN TWINS VS. PIRATES
THE REAL FLORIDA RUN SERIES
5K and 10K at Koreshan State Historic Site
(239) 540-9529 or www.3Dracinginc.com
MARCH 12
RED SOX VS. BLUE JAYS
MARCH 13
MINN TWINS VS. ORIOLES
MARCH 13, 16, 17
FL EVERBLADES VS. SC STINGRAYS
Germain Arena
MARCH 14
MARCH 15
RED SOX VS. TWINS
MARCH 16
MINN TWINS VS. PIRATES
MARCH 16-17
FGCU SOFTBALL VS. STETSON
Swanson Stadium: Double header
Sat. starts at 2p.m.
MARCH 17
RED SOX VS. RAYS
MARCH 18
MINN TWINS VS. MARLINS
MARCH 19
RED SOX V. ORIOLES
MARCH 20
MINN TWINS V. RAYS
MARCH 21
RED SOX VS. PHILLIES
MARCH 22
MINN TWINS VS. YANKEES
MARCH 2
ESTERO COMMUNITY YARD SALE
Estero Community Park, 7:30 a.m.-12:30 p.m.
Info: 239-498-0415
FGCU SAND VOLLEYBALL VS. STETSON
MARCH 22 & 23
FL EVERBLADES VS. CINCINNATI CYCLONES
Germain Arena
MARCH 23
RED SOX VS. PIRATES
MARCH 24
MINN TWINS VS. BLUE JAYS
FGCU SAND VOLLEYBALL VS.
JACKSONVILLE
MARCH 25
MINN TWINS V. CARDINALS
MARCH 26
MINN TWINS VS. ORIOLES
MARCH 27
RED SOX VS. MARLINS
MARCH 28
RED SOX VS. TWINS
SWFL GOLF EXPO
MARCH 28-30
FGCU BASEBALL VS. LIPSCOMB
Swanson Stadium (softball v. Lispcomb March
29-30 at FGCU Softball Complex)
MARCH 29
MARCH 29 & 30
FL EVERBLADES VS. ORLANDO
SOLAR BEARS
Germain Arena
MARCH 30
RED SOX VS. TWINS
FGCU TENNIS VS. ETSU
FGCU Tennis Complex
scene on site
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5
th
Annual
Art on the Lakes
at Miromar
Lakes Beach and
Golf Club.
Jan. 27, 2013
scene on site
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The Ladies Society at Our Lady of
Light Catholic Church held its 22nd
Annual Fashion Show at Shadow
Wood Country Club Feb. 4. More
than 300 ladies attended the event.
Dillards supplied the fashions, and
professional musicians Boris Sandler
and Bella Gutshtein entertained.
Funds raised went to Our Lady of Light
Catholic Community to support the
needy in Estero and San Carlos Park.
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Our Lady of
Light Fashion
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scene on site
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Fifth Annual Just
Bee-cause Luncheon
Guests were treated to a preview of spring
fashions for 2013 during the Fifth Annual
Just Bee-cause Luncheon and Fashion
Show at Shadow Wood Country Club Jan.
28. The event organized by Judy Kahl and
her busy bees included a silent auction,
rafe prizes and bee items for purchase,
all benetting the Foundation Fighting
Blindness. Kahl has raised more than
$200,000 for the foundation through her
annual luncheons.
BROKER-ASSOCI ATE OF REALTY WORLD OF FLORI DA
239.910.0304
Joe Pavich, Jr.
Over $85,000,000 i n gross sal es i n 2010, 2011, 2012
I nnovati ve marketi ng strategy
Personal i zed websi te custom to your home
I nteracti ve fl oor pl ans
Professi onal photography
I nternati onal exposure of your home
Over a decade of Full Time Real Estate service in Southwest Florida
Expert i n Luxury Real Estate
Fi ve Star Award by Gul fshore Li fe Magazi ne for consecuti ve years
Top 3 in the nation-2011 and 2012 for closed sale volume for Realty World Florida
WWW. J O E P A V I C H J R . C O M WWW. E S T E R O R E A L E S T A T E L I S T I N G S. C O M
LEADER IN
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REAL ESTATE
scene on site
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San Sandy dy yy Rob Rob Rob Robbins ins ins insoon on n on and and and Aa Aaron ro & Sherrie Hunt unt
More than 850 people participated
in the Fifth Annual WINK News
Feeds Families Hunger Walk Jan. 19.
The event raised about $340,000
for the Harry Chapin Food Bank and
its 170 partner agencies in South-
west Florida.
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Phi Phil & l & Gl Glend enda S a Swe weetin tin t g w g with WWi Wilso lson B n Brad radsha shaww Lig Lig Lig Liga a a S a S a SSSSS a tra tra tttrra ra raa r uuuutn uuuu iiieec ec e e & e & Ashley NNoble
Hunger Walk
We provide all phases of general dentistry
including:
Cleanings Dentures
Root canal Periodontal therapy
Extractions Crowns and bridges
Fillings (White - composite - only) Nitrous oxide analgesia
re r i n ike u a y. We t at ou pat e ts l o r f mil
We also offer Cosmetic dentistry and Implant dentistry
Claudie I. Delgado-Feeney, D.M.D.
Owen F. Feeney, D.M.D.
24940 S. Tamiami Trail, Suite 202 Bonita Springs, FL 34134
Member, American Dental Association, Academy of General Dentistry, American Academy of Implant Dentistry and
The Bonita Springs Area Chamber of Commerce
FL License # DN-0014293
Tel (239) 948-4886
www.bonitaesterodental.com
Exp. 03/31/2013
scene on site
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Hundreds of Christian music enthusiasts attended
Veritys Southwest Florida Battle of the Bands
Jan. 26 at Estero Community Park. Headlined
by Jonny Diaz, the event featured professional
Christian bands, as well as a challenge between
four local worships bands from Summit Church,
Life Church, First Assembly Church and McGregor
Baptist Church. Battle of the Bands benetted
Verity Pregnancy and Medical Resource Center,
dedicated to reaching out to women and families
facing unplanned pregnancy.
Trii Tri Trista sta sta Lie, e Can andac da e Furiosii, S , Sher h ie Green en e & A & A &&& A & A &&& Al G ll reen
Mar Mar Mar Mar Mar aaa MMMar Marty ty ty ty ty ty ty y tyy yyy & A & A & ndr ndr ndrrrreea ea ea ea ea ea ea ea ea ea eaa ea Ad Ada Ada Ada Ada Ada Ada Ada Ada Ada da Ada Adammmmmms mms ms s mmmmmmmm wwwwwwit it w t i h h C h Chey hey e hey hey e ennnnnnnnnnee & e & e & e &&& HHHuuunnte nte nte nte te nte nte nte te te e te terrrrrrrrrrrr Bet Bet Bet Bet Bethhhan ha hha hhh y E y Edouuard ard aaa & && Mik Mi ael ael el el el el ela C a C a amp amp mp pp mp mp mp
Southwest Florida
Battle of the Bands
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BRUCE TURKEL
Do you know where good
ideas come from? Dont feel
bad, neither do I.
Surprising, perhaps,
considering my advertising
agency is responsible for
coming up with great ideas
for our clients every single
day.
I know how to present
ideas. I know how to sell
ideas. And like the blind pig
nding the occasional trufe, I even create some
good ones now and again. I just dont know where
they come from.
What I do know is that new ideas, good and bad,
are very fragile and easy to scare away. And once
you frighten them, others dont show up. Just think
of yourself as Elmer Fudd sneaking through the
woods. Shhhh, be vewy vewy qwiet, Im hunting
theowies.
The other thing I know is that ideas dont suffer
criticism well. Thats not to say that all ideas are
good ideas and should be used, only that criticizing
ideas at the same time youre trying to come up
with them is the way to make sure you dont come
up with any more. And nally, I know that shooting
down new ideas is the quickest way to prove that
they wont ever work.
Plenty of people will shoot down your ideas,
whether they realize it or not. And so you have to
be on constant alert, vigilant to the telltale signs of
idea killing. I call it concepticide.
Con-CEP-ti-cide n.
1. The act of murdering ones ideas.
2. One who murders ones ideas.
Like a feral cat hunkering down before it pounces
on an unwitting bird, concepticidal maniacs clearly
telegraph their intentions, both with body- and
spoken-language markers. Here are some of the
giveaways
1. ROLLING EYES
Concepticides often initiate their attacks with signs
of frustration at having to explain why your idea
will never work. While youre alert, keep an eye
peeled for shrugged shoulders, shaking heads and
waved hands. Theyre all ways Concepticides let
you know that your ideas are no good.
2. COMMENTS DESIGNED TO DISCLAIM
PROVIDENCE.
As in, I dont know anything about copywriting,
but Well, if you dont know anything about
copywriting (or whatever), then why are you
qualied to comment on it? I dont know anything
about Bulgarian tort reform either, but I dont offer
my opinion on it.
3. DAMNING YOUR IDEA WITH FAINT PRAISE...
...and then moving on to the criticism portion of
their diatribe with, however or but. Example?
Saying, Thats a great idea, but The simple
truth is that however and but negate anything
that was said before.
4. OFFERING CONSTRUCTIVE CRITICISM
Constructive criticism is hardly the former and
almost always the latter.
5. THE SOUND OF FRYING EGGS
Thats the little sizzling sound critics make with
their mouths when they want to make it subtly
obvious that theyre not happy your ideas. Thats
where the Spanish saying, No frier huevos (dont
fry eggs) comes from. Frying eggs usually goes
hand in hand with rolling eyes.
6. HISTORICAL REFERENCES
As in, Weve already tried that, it doesnt work. The
interesting thing about this type of concepticide is
that its seldom accurate, mostly because your critic
doesnt usually wait until youre nished presenting
your idea before their heads start shaking. Funny
thing is, when they do let you nish, what youll
nd is that the idea they tried years ago is usually
different from what youre proposing.
7. SHOWING OFF
The other way to know when concepticides are
getting ready to pounce is when their superiors
ask them for opinions and theyre in a position
to show off. The equation is elementary: When
Concepticides compliment you on your idea, they
hear themselves saying, Youre smart. But when
they shoot down your ideas, theyre telling their
boss or their client that theyre smart and good to
have around. After all, if they just left it up to you,
who knows what crazy ideas youd come up with?
Bruce Turkel is a branding expert whos been
featured on CNN, NPR, and The New York Times.
7 ways to recognize concepticide
and another thing
Were the largest orthopedic program
in Southwest Florida. Our team
approach ensures the highest quality
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His knee replacement allows
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Caring People,
Caring for People

March 2013 - Estero Lifestyle Magazine

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March 2013 - Estero Lifestyle Magazine

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LIFESTYLEMAGAZINEGROUP.

Highest Resale Value

, CEO Wealth Advisor

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