I NSIGHT N 1 / 27

TH
MAY 2014
Print Your Own Makeup
I NSI GHTS / 27TH MAY 201 4
01
INSIGHT N 1
CONTENTS

02 03
How to Disrupt a Billion
Dollar Industry
04
How it Works
06
Three Steps
08
New Influencers
09
I Am Unique
10
Homemade
11
Mink Gets It Right
13 14
Printing or Make-Up
15
A Blue Ocean
17
More Info
HOW TO DISRUPT
A BILLION DOLLAR
INDUSTRY WITH
3D PRINTING
WORDS by YKONES EDITORIAL TEAM
Lors de la dernire confrence TechCrunch
Disrupt qui sest tenue du 5 au 7 mai 2014 New
York, le projet Mink - qui figurait parmi les six
finalistes a t prsent par sa conceptrice, Grace
Choi.
Le projet Mink est un projet dimprimante 3D qui
permet dimprimer du maquillage. Si elle na pas
remport le premier prix, limprimante Mink fait
dj beaucoup parler delle
Depuis 2011, le webzine TechCrunch organise la
confrence annuelle TechCrunch Disrupt San
Francisco, New York et Pkin. Cest lvnement tech
le plus couru des Etats-Unis. Les leaders de la technologie
sy runissent pour prsenter leur vision du futur. Cest
aussi loccasion pour une startup de se faire connatre en
gagnant le premier prix remis par un jury prestigieux.
During the first TechCrunch Disrupt conference,
which took place on May 5th 7th 2014 in New York,
the project Mink one of six finalists was
presented by its designer, Grace Choi.
Mink project is a 3D printing project that enables
make-up to be printed. Though the Mink project did
not win the first prize, the it has been causing quite a
stir
Ever since 2011, the webzine TechCrunch has been
organizing the annual TechCrunch Disrupt conference
in San Francisco, New York and Beijing. Its the most
popular tech event in the United States, where leaders
of technology come together to present their vision of the
future. Its also a great opportunity for start-up to make
a name for themselves by winning the first prize, which is
determined by a prestigious jury.
02
TECHCRUNCH / NEW YORK 201 4
En prsentant limprimante Mink, Grace
Choi apporte la technologie cosmtique
directement dans nos foyers, aboutissement ultime
du Do It Yourself.
Le domaine de la beaut est particulirement
concern par le home made. Chacun y va de son
tutoriel ou petite astuce pour partager ses secrets.
Avec son imprimante maquillage, Mink est le
paroxysme mme du concept de beaut la
maison.
By presenting the Mink printer, Grace Choi brings
cosmetics technology directly to our homes, the
latest version of Do It Yourself.
The beauty sphere is especially concerned with the
homemade, synonymous with sharing secrets,
tutorials and clever tricks.
With its make-up printer, Mink is the pinnacle of the
beauty at home concept.
03
THE MAKEUP INDUSTRY
MAKES A WHOLE LOT OF
MONEY ON A WHOLE LOT
OF BULLSHIT
Grace Choi, CEO Mink
Watch: tcrn.ch/1vf8eUt
TECHCRUNCH / NEW YORK 201 4
04
lorigine de Mink il y a Grace Choi.
Diplme de la prestigieuse universit dHarvard,
elle nen est pas sa premire invention (matriel
mdical, bijoux) et se dcrit elle-mme comme
serial inventor .
Avec Mink, Grace Choi espre dmocratiser le
maquillage et le rendre accessible tous...
Contraction de make-up et ink , limprimante
3D conue par Grace Choi cre nimporte quel type
de maquillage : blush, fard paupire, fond de teint
ou encore gloss lvres.
Cette imprimante nouvelle gnration est capable
de matrialiser nimporte quelle teinte partir
dune simple photo prise sur le Net.
The Mink story started with Grace Choi. A graduate
of Harvard University, she is know for her love of
invention (medical equipment, jewelry), and
describes herself as a serial inventor.
With Mink, Grace Choi hopes to democratize
make-up, rendering it accessible to all...
Contraction of make-up and ink, the 3D printer
designed by Grace Choi creates any type of
make-up: blush, eye shadow, foundation and lip
gloss.
This new generation of printer is capable of
generating any shade from a simple photo or image
taken from the net.
PRI NT YOUR MAKE-UP
HOW IT
WORKS?
05
WERE GOING TO LIVE IN
A WORLD WHERE YOU
CAN TAKE A PICTURE OF
YOUR FRIENDS LIPSTICK
AND PRINT IT OUT
Grace Choi, CEO Mink
06
HOW I T WORKS
THREE STEPS
THE RESULT
Slectionner une couleur
nimporte o sur le web
laide de la pipette.
Select a color from anywhere on
the internet with the help of a
pipette.
Selection
Importer la teinte sur le
logiciel de retouche photo
pour y rcuprer le code
couleur.
Import the shade to the photo
retouching software to receive
the color code.
Chaque pastille de maquillage obtenue
grce Mink se range dans des tuis
prvus pour. Lutilisateur se compose
ainsi sa propre palette de maquillage,
personnalise et unique.
Each make-up pastille printed using
Mink fits into pre-prepared cases. Thus,
the user designs her own make-up
palette, which is completely
personalized and unique.
Coding
Imprimer. Mink mlange des
pigments colors la poudre
ou crme de maquillage
incolore.
Print. Mink mixes color
pigments with colorless powder
or cream make-up.
Printing
07
PRI NT YOUR MAKE-UP
08
THE NEW
INFLUENCEURS
Elles ont entre 15 et 25 ans et racontent sur
YouTube et sur les blogs comment se maquiller et
quels produits utiliser. Elles ont parfois plusieurs
millions dabonns et leurs vidos font des millions
de vues.
Plus suivies (plus influentes ?) que les gries et les
mannequins, elles contribuent changer la faon
dont les consommateurs abordent la beaut.
They are between 15 and 25 years old and they tell us
how to apply make-up and what products to use on
YouTube and on blogs. Sometimes they have
millions of followers and their videos receive
millions of views.
More influential than fashion icons and models,
they are changing the way consumers approach
beauty.
PRI NT YOUR MAKE-UP
0:02 / 6:00
Subscribe
Bethany Mota
6,160,000
5,000,460
62,060 1,237
Bethany Mota, 18 yrs old, 6 million YouTube followers
Les services de personnalisation en ligne
soignent notre besoin dexpression et de
personnalisation.
Des chaussures personnalises par Nike au sac
pliage sur mesure chez Longchamp, les marques
utilisent massivement le digital pour renforcer le
sentiment de personnalisation.
Nike Id, desormais disponible sur votre mobile.
Online customization services satisfy our need for
expression and personalization.
From personalized shoes by Nike, to the
custom-made pliage bags by Longchamp, brands are
really embracing the digital to strengthen the
experience of personalization.
Nike ID, now available on your Smartphone
09
I
AM
UNIQUE
PRI NT YOUR MAKE-UP
10
A la tl, dans les rayons de nos magasins, les
outils multifonctions qui fleurissent nos intrieurs
repoussent les limites du fait maison, nous
offrant la qualit professionnelle en un clic Le
home made est de plus en plus associ la qualit
et au plaisir.
Revolution culinaire, les robots menagers placent la
cuisine gastronomique a portee de main.
On the TV and in the shop aisles, multifunctional
tools that fill up our rooms push the boundaries of
homemade, providing professional quality at just a
click More and more, homemade is associated
with quality and pleasure.
A culinary revolution, food processors bring gourmet
cuisine to our fingertips.
PRI NT YOUR MAKE-UP
HOME
MADE
Simple, ludique, conomique. Limpression
3D Make-Up sinscrit dans des tendances lourdes et
va profondment modifier notre rapport aux
produits de beaut.
Simple, fun and economical. 3D printing Make-Up is
part of trends and will profoundly change our
relationship to beauty products.
11
PRI NT YOUR MAKE-UP
MINK
GETS
IT
RIGHT
MINK
12
PRI NT YOUR MAKE-UP
Un logo Xerox sur une publicit Este Lauder.
Une abration aujourdhui, mais demain ?
Si la commercialisation de Mink prvue au
printemps 2015 promet de redistribuer les cartes du
secteur de la beaut, quel avenir pour les 55 milliards
de dollars de lindustrie cosmtique ?
A Xerox logo on an Este Lauder advertisement.
Today an aberration, but tomorrow?
If the marketing of Mink planned for Spring 2015
promises to rewrite the codes of the beauty
industry, what future does it hold for the 55 billion
dollar cosmetic industry?
13
PRI NT YOUR MAKE-UP
PRINTING
OR MAKE-UP ?
Premiering October 2014
14
PRINTING
OR MAKE-UP?
Rvolution technologique et sociale, Mink
est destin combattre lhypertrophie des prix des
cosmtiques. Le prix annonc est pour linstant de
300$. Un prix important pour des particuliers. Mais
verrons-nous arriver des bars maquillage
imprim ou les clientes iront imprimer le
maquillage de la couleur de leur choix ?
Approuvs par lagence de sant amricaine,
limprimante Mink et les matriaux quelle
ncessite se situent largement en-dessous des prix
du march... pour une qualit identique.
La dmocratisation des cosmtiques de luxe est en
marche. Limprimante Mink ne va pas se limiter
contenter les beauty addicts. Cette innovation
technique a tout pour reprsenter un
bouleversement marketing considrable, en passe
de modifier nos modes de production et
consommation.
Un nouveau march est train de naitre.
A technological and social revolution, Mink is
destined to fight the excessive growth of prices in
cosmetics.The announced price tag is $300. A
significant expenditure for private individuals.
But will we eventually see the arrival of printed
make-up bars where clients will go to get make-up
printed in the color of their choice?
Approved by American health and safety agencies,
the Mink printer and the materials it requires are
largely situated below market pricesfor exactly the
same quality.
The democratization of luxury cosmetics has
begun. The Mink printer will not only delight beauty
addicts. This technical innovation has all the
potential to completely overturn the market,
changing our ways of production and consumption
forever.
A new market is about to be born.
PRI NT YOUR MAKE-UP
Sephora, Nocib, LOral, YSL Beauty,
Gemey-Maybelline Loin dtre en pril, les
marques phares du secteur de la beaut sont sur le
point dembrasser ce bouleversement.
Color Bar, expertise personnalise, distributeurs
automatiques de maquillage les opportunits sont
illimites ! Praticit, instantanit, libert et choix
illimit. Mink satisfait les dsirs du
consommateur en un clic.
Gain de temps et gain dargent, limpression de
maquillage en 3D est galement une aubaine pour
toucher des populations situes en zones recules,
loin des sites de distribution.
Sephora, Nocib, LOral, YSL Beauty, Gemey-
Maybelline Far from being in danger, these
pioneers in the beauty sector are embracing this
upheaval.
Color Bar, personalized expertise, make-up vending
machines the opportunities are endless! Practical,
instantaneous, illimited Mink satisfies all
consumer desires in one click.
Save money and time, 3D make-up printing is also a
once in a lifetime chance to reach remote areas that
are far from distribution sites.
15
ENDI NG NOTE
A
BLUE
OCEAN
16
I MPRESSI ON 2. 0
THE
INVENTION
OF
PRINTING
IS
THE BIGGEST
EVENT
IN
HISTORY
Victor Hugo
Notre-Dame de Paris (1831)
Intress par linnovation technologique
et lindustrie make up ? Prenez un
instant pour lire cet autre article.
Are you interested by technological
innovation and the make-up industry?
Take a moment to read this article.
17
ENCORE
MORE
INFO
Mirror, Mirror in the App: Whats the Fairest Shade and Shadow of Them All?
READ ARTI CLE
Mink at the Disrupt NY 2014 Startup Battlefield Finals
WATCH VI DEO
I NSI GHTS / 27TH MAY 201 4
CREDITS
EDITOR-IN-CHIEF
Olivier Billon
ART DIRECTOR
David Corti
WRITERS
Elodie Tramoy
Alizee Perrin
COPY-EDITOR
Richard Bridgman
PHOTOGRAPHY
Kedrov, Sansaire.com, Techcrunch.com, Hiroko Masuike
ILLUSTRATORS
Yulia Yemelianova, Verabonsai, Hauvi, Puruan
CONTACT
Ykone, 28 Rue du Sentier
75002 Paris, France
contact@ykone.com
Ykone is a Paris and New-York based agency proud to help Fashion and Luxury brands to connect with their
clients and fans on the social web. We build social media strategies, organize international conferences, manage
brand pages on social networks, help brands work with digital influencers and create many types of content.
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