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\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0
\fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\
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{JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\cf0\f0\charscalex100
{OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\fs16\cf0\f0\charscalex100
{AHUN I - 2006}\par\pard\li2186\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li2186\ri0\
sl-413\slmult0 \fs24\cf0\f0\charscalex100 {PENELITIAN DAMPAK KEBERADAAN PASAR
MODERN}\par\pard\li3120\ri0\sl-293\slmult0 \fs24\cf0\f0\charscalex100 {(SUPERMARKET
DAN HYPERMARKET)}\par\pard\li3880\ri0\sl-293\slmult0 \fs24\cf0\f0\charscalex100
{TERHADAP USAHA RITEL}\par\pard\li2386\ri0\sl-280\slmult0 \fs24\cf0\f0\
charscalex100 {KOPERASI/WASERDA DAN PASAR TRADISIONAL}\fs14\cf0\f0\charscalex100
{1}\par\pard\li5080\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li5080\ri0\sl-213\slmult0
\fs18\cf0\par\pard\li5080\ri0\sl-320\slmult0 \fs20\cf0\f0\charscalex100\i
{Abstract}\i0 \par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-
266\slmult0 \fs20\cf0\f0\charscalex100\i {The purpose of this study is (1) to
identify position of traditional market and modern}\i0 \par\pard\li1773\ri0\sl-253\
slmult0 \fs18\cf0\f0\charscalex100\i {market from institutional aspect and existing
regulation, (2) to know the impact of the}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \
fs18\cf0\f0\charscalex100\i {existance of modern market to retail business managed
by cooperative, traditional}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\
charscalex100\i {market and small and medium enterprise and (3) to draw up a
concept on the}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i
{empowerment of retail business applied by cooperative, traditional market and
small}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs20\cf0\f0\charscalex100\i {and
medium enterprise.}\i0 \par\pard\li1773\ri0\sl-413\slmult0 \fs18\cf0\f0\
charscalex100\i {The main problem of this study is (1) the position of traditional
market and modern}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\
charscalex100\i {market seen from institusional aspect and the existing regulation,
(2) the impact of the}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\
charscalex100\i {existence of modern market to retail business managed by
cooperative, traditional}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\
charscalex100\i {market and small and medium enterprise seen in aspect of business
volume, selling}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\
i {price, worker numbers and factors affecting consumer behaviour in determining
to}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i {shopping
and (3) the concept to empower retail business applied by cooperative,}\i0 \par\
pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i {traditional market and
small and medium enterprises impact to business volume of}\i0 \par\pard\li1773\ri0\
sl-253\slmult0 \fs20\cf0\f0\charscalex100\i {traditional market.}\i0 \par\pard\
li1773\ri0\sl-386\slmult0 \fs16\cf0\f0\charscalex100\i {Between before and after
the existence of modern is quite different, in which the business}\i0 \par\pard\
li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i {volume of traditional
market was higher before the existence of modern market, while}\i0 \par\pard\
li1773\ri0\sl-253\slmult0 \fs20\cf0\f0\charscalex100\i {variable of selling price
and worker number is just a slight difference.}\i0 \par\pard\li1773\ri0\sl-253\
slmult0 \fs18\cf0\f0\charscalex100\i {The conclusion of this study is (1) the
existence of modern market has shreatened}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \
fs18\cf0\f0\charscalex100\i {traditional market in which, it has developed by 31,4%
(AC Nielson) and has developed}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\
f0\charscalex100\i {negatively by 8%, (2) business volume of traditional market has
decreased due to the}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\
charscalex100\i {existence of modern market. No significant difference in worker
numbers and}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i
{commodities selling price and (3) the decision to shopping in modern market is
strongly}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i
{affected by factors of : comfort, sanitation, availability of other facilities,
and consumers}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\i
{decision to shopping in traditional market is strongly affected by distance and
shopping}\i0 \par\pard\li1773\ri0\sl-253\slmult0 \fs20\cf0\f0\charscalex100\i
{habit.}\i0 \par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-
373\slmult0 \fs20\cf0\f0\charscalex100\b {I. }\b0 \fs20\cf0\f0\charscalex100\b
{PENDAHULUAN}\b0 \par\pard\li2160\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li2160\ri0\
sl-266\slmult0 \fs20\cf0\f0\charscalex100\b {1.1 }\b0 \fs20\cf0\f0\charscalex100\b
{Latar Belakang}\b0 \par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100
{Indonesia dengan jumlah penduduk lebih dari 220 juta, ditambah kunjungan}\par\
pard\li2506\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {wisatawan manca negara
sekitar 5 juta per tahun merupakan pasar yang empuk}\par\pard\li2506\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {bagi peritel nasional maupun peritel asing.
Memang banyaknya jumlah}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {penduduk merupakan faktor utama berhasil tidaknya pasar ritel. Di
Indonesia}\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-493\
slmult0 \fs24\cf0\f0\charscalex100 {85}\par\pard\sect\sectd\sbkpage
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margtsxn666\margbsxn453\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
fs16\cf0\f0\charscalex100 {AHUN I - 2006}\par\pard\li2906\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li2906\ri0\sl-400\slmult0 \fs20\cf0\f1\charscalex100 {diterapkan
sebagai upaya untuk menjaga kelangsungan usaha ritel yang}\par\pard\li2906\ri0\sl-
253\slmult0 \fs20\cf0\f1\charscalex100 {dikelola oleh koperasi/waserda, pasar
tradisional, dan PKM;}\par\pard\li2160\ri0\sl-466\slmult0 \fs20\cf0\f0\
charscalex100\b {1.3 T}\b0 \fs20\cf0\f0\charscalex100\b {ujuan dan Manfaat}\b0 \
par\pard\li2506\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {a. Tujuan}\par\pard\
li2733\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {Kegiatan penelitian ini
dilaksanakan dengan tujuan untuk :}\par\pard\li2786\ri0\sl-253\slmult0 \fs18\cf0\
f1\charscalex100 {(1) }\fs18\cf0\f1\charscalex100 {Mengidentifikasi posisi pasar
tradisional dan pasar modern (supermarket}\par\pard\li3186\ri0\sl-253\slmult0 \
fs18\cf0\f1\charscalex100 {dan hypermarket) dari aspek kelembagaan dan peraturan
perundang-}\par\pard\li3186\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {undangan
yang berlaku;}\par\pard\li2786\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100
{(2) }\fs20\cf0\f1\charscalex100 {Mengetahui dampak kehadiran pasar modern
(supermarket dan}\par\pard\li3186\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100
{hypermarket) terhadap usaha ritel yang dikelola oleh koperasi/waserda,}\par\pard\
li3186\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {pasar tradisional, dan PKM;}\
par\pard\li2786\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {(3) }\fs20\cf0\f1\
charscalex100 {Menyusun suatu konsep pemberdayaan usaha perdagangan ritel yang}\
par\pard\li3186\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {dapat diterapkan
koperasi/waserda, pasar tradisional, dan PKM.}\par\pard\li2506\ri0\sl-346\slmult0 \
fs20\cf0\f1\charscalex100 {b. Manfaat}\par\pard\li2733\ri0\sl-253\slmult0 \fs20\
cf0\f1\charscalex100 {Penelitian ini bermanfaat untuk :}\par\pard\li2786\ri0\sl-
253\slmult0 \fs20\cf0\f1\charscalex100 {(1) }\fs20\cf0\f1\charscalex100 {Mengetahui
kondisi atau potret pasar modern, waserda koperasi dan}\par\pard\li3186\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {pasar tradisonal.}\par\pard\li2786\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {(2) }\fs18\cf0\f1\charscalex100 {Mengevaluasi
dan mendistribusikan dampak keberadaan pasar modern.}\par\pard\li2786\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {(3) }\fs20\cf0\f1\charscalex100 {Menyusun
konsep pengembangan waserda koperasi dalam mengelola}\par\pard\li3186\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {usaha ritel, dikaitkan dengan keberadaan pasar
modern dan pasar}\par\pard\li3186\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100
{tradisional.}\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-
413\slmult0 \fs18\cf0\f0\charscalex100\b {II. }\b0 \fs18\cf0\f0\charscalex100\b
{TINJAUAN PUST}\b0 \fs18\cf0\f0\charscalex100\b {AKA}\b0 \fs18\cf0\f0\
charscalex100\b { DAN KERANGKA}\b0 \fs18\cf0\f0\charscalex100\b { BERPIKIR}\b0 \
par\pard\li2160\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li2160\ri0\sl-266\slmult0 \
fs20\cf0\f0\charscalex100\b {2.1 }\b0 \fs20\cf0\f0\charscalex100\b {Landasan T}\
b0 \fs20\cf0\f0\charscalex100\b {eori}\b0 \par\pard\li2160\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li2160\ri0\sl-266\slmult0 \fs20\cf0\f0\charscalex100\b {1. }\b0 \
fs20\cf0\f0\charscalex100\b {Pengertian Pasar T}\b0 \fs20\cf0\f0\charscalex100\b
{radisional dan Pasar Modern}\b0 \par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {Selanjutnya Sinaga (2006) mengatakan bahwa pasar modern adalah
pasar}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {yang dikelola
dengan manajemen modern, umumnya terdapat di kawasan}\par\pard\li2506\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {perkotaan, sebagai penyedia barang dan jasa
dengan mutu dan pelayanan}\par\pard\li2506\ri0\sl-253\slmult0 \fs16\cf0\f1\
charscalex100 {yang baik kepada konsumen (umumnya anggota masyarakat kelas
menengah}\par\pard\li2506\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {ke atas).
Pasar modern antara lain mall, supermarket,}{ }\fs20\cf0\f0\charscalex100\i
{departement store}\i0 \fs20\cf0\f1\charscalex100 {,}\par\pard\li2506\ri0\sl-253\
slmult0 \fs18\cf0\f0\charscalex100\i {shopping centre}\i0 \fs18\cf0\f1\
charscalex100 {, waralaba, toko mini swalayan, pasar serba ada, toko serba}\par\
pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {ada dan sebagainya.
Barang yang dijual disini memiliki variasi jenis yang}\par\pard\li2506\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {beragam. Selain menyediakan barang-barang
lokal, pasar modern juga}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {menyediakan barang impor}\fs18\cf0\f1\charscalex100 {. Barang yang
dijual mempunyai kualit}\fs18\cf0\f1\charscalex100 {as yang}\par\pard\li2506\ri0\
sl-253\slmult0 \fs18\cf0\f1\charscalex100 {relatif lebih terjamin karena melalui
penyeleksian terlebih dahulu secara ketat}\par\pard\li2506\ri0\sl-253\slmult0 \
fs16\cf0\f1\charscalex100 {sehingga barang yang rijek/tidak memenuhi persyaratan
klasifikasi akan ditolak.}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {Secara kuantitas, pasar modern umumnya mempunyai persediaan barang
di}\par\pard\li2506\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {gudang yang
terukur}\fs16\cf0\f1\charscalex100 {. Dari segi harga, p}\fs16\cf0\f1\charscalex100
{asar modern memiliki label harga yang}\par\pard\li2506\ri0\sl-253\slmult0 \fs16\
cf0\f1\charscalex100 {pasti (tercantum harga sebelum dan setelah dikenakan pajak).
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memberikan pelayanan yang baik dengan adanya pendingin udara yang}\par\pard\li8933\
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ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li53\ri0\sl-306\
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f0\charscalex100 {P}\par\pard\li53\ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100
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pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-333\slmult0 \fs20\cf0\f0\
charscalex100\b {Koperasi}\b0 \par\pard\li333\ri0\sl-213\slmult0 \fs18\cf0\par\
pard\li333\ri0\sl-280\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li333\ri0\sl-
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cf0\f0\charscalex100 {P}\par\pard\li333\ri0\sl-306\slmult0 \fs20\cf0\f0\
charscalex100 {P}\par\pard\li333\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\
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charscalex100 {P}\par\pard\li333\ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\
par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-346\slmult0 \
fs18\cf0\f0\charscalex100\b {UKM}\b0 \par\pard\li133\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li133\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li133\
ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li133\ri0\sl-306\slmult0
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par\pard\li133\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li133\
ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li133\ri0\sl-293\slmult0
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charscalex100 {P}\par\pard\li133\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\
par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-333\slmult0 \
fs20\cf0\f0\charscalex100\b {PM}\b0 \par\pard\li66\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li66\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li66\ri0\
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fs20\cf0\f0\charscalex100 {P}\par\pard\li66\ri0\sl-306\slmult0 \fs20\cf0\f0\
charscalex100 {P}\par\pard\li66\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\
par\pard\li66\ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li66\ri0\
sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li66\ri0\sl-306\slmult0 \
fs20\cf0\f0\charscalex100 {P}\par\pard\li66\ri0\sl-293\slmult0 \fs20\cf0\f0\
charscalex100 {P}\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\
ri0\sl-333\slmult0 \fs20\cf0\f0\charscalex100\b {IT}\b0 \par\pard\li13\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li13\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\
par\pard\li13\ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li13\ri0\
sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li13\ri0\sl-306\slmult0 \
fs20\cf0\f0\charscalex100 {P}\par\pard\li13\ri0\sl-293\slmult0 \fs20\cf0\f0\
charscalex100 {P}\par\pard\li13\ri0\sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\
par\pard\li13\ri0\sl-293\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li13\ri0\
sl-306\slmult0 \fs20\cf0\f0\charscalex100 {P}\par\pard\li13\ri0\sl-293\slmult0 \
fs20\cf0\f0\charscalex100 {P}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\
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colno3\colw2120\colsr-0\colno4\colw2506\pard\li1773\ri0\sl-266\slmult0 \fs16\cf0\
f1\charscalex100 {Keterangan :}\par\pard\li1773\ri0\sl-200\slmult0 \*\tx2493\fs16\
cf0\f1\charscalex100 {PT}\tab \fs16\cf0\f1\charscalex100 {: Pasar Tradicional}\
par\pard\li1773\ri0\sl-200\slmult0 \*\tx2493\fs16\cf0\f1\charscalex100 {UKM}\tab \
fs16\cf0\f1\charscalex100 {: Usaha Kecil dan Menengah sektor riel}\par\pard\
li1773\ri0\sl-213\slmult0 \*\tx2493\fs16\cf0\f1\charscalex100 {IT}\tab \fs16\cf0\
f1\charscalex100 {: Inst}\fs16\cf0\f1\charscalex100 {ansi T}\fs16\cf0\f1\
charscalex100 {erkait}\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li0\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {Kop}\par\pard\li0\ri0\sl-200\
slmult0 \fs16\cf0\f1\charscalex100 {PM}\par\column\pard\li0\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {: Koperasi
(Waserda)}\par\pard\li0\ri0\sl-200\slmult0 \fs16\cf0\f1\charscalex100 {: Pasar
Modern}\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-
213\slmult0
\fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-
213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\
sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-413\slmult0 \fs24\cf0\f0\
charscalex100 {89}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\
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ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
fs16\cf0\f0\charscalex100 {AHUN I - 2006}\par\pard\sect\sectd\sbknone\pgwsxn12240\
pghsxn15840\marglsxn666\margrsxn133\cols3\colno1\colw2520\colsr-0\colno2\colw3880\
colsr-0\colno3\colw5040\pard\li1920\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1920\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1920\ri0\sl-320\slmult0 \fs16\cf0\f0\
charscalex100 {No.}\par\pard\li1973\ri0\sl-386\slmult0 \fs16\cf0\f0\charscalex100
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slmult0 \fs18\cf0\par\pard\li1973\ri0\sl-333\slmult0 \fs16\cf0\f0\charscalex100
{5.}\par\pard\li1973\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1973\ri0\sl-213\
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sl-320\slmult0 \fs16\cf0\f0\charscalex100 {6.}\par\column\pard\li93\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li93\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li93\ri0\sl-
320\slmult0 \fs16\cf0\f0\charscalex100 {Data dan Informasi yang Dibutuhkan}\par\
pard\li0\ri0\sl-386\slmult0 \fs16\cf0\f0\charscalex100 {Konsep, program, dan
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charscalex100 {pada koperasi/waserda, UKM, maupun pasar}\par\pard\li0\ri0\sl-200\
slmult0 \fs16\cf0\f0\charscalex100 {tradisional dan pasar modern}\par\pard\li0\ri0\
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par\pard\li0\ri0\sl-200\slmult0 \fs16\cf0\f0\charscalex100 {koperasi, UKM ritel dan
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slmult0 \fs16\cf0\f0\charscalex100 {Sumber Data dan Informasi}\par\pard\li0\ri0\sl-
400\slmult0 \*\tx306\fs16\cf0\f2\charscalex100 {\uc1\u61623X}\tab \fs16\cf0\f0\
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fs16\cf0\f2\charscalex100 {\uc1\u61623X}\tab \fs16\cf0\f0\charscalex100 {Koperasi}\
par\pard\li0\ri0\sl-213\slmult0 \*\tx306\fs16\cf0\f2\charscalex100 {\uc1\u61623X}\
tab \fs14\cf0\f0\charscalex100 {UKM}\par\pard\li0\ri0\sl-213\slmult0 \*\tx306\fs16\
cf0\f2\charscalex100 {\uc1\u61623X}\tab \fs16\cf0\f0\charscalex100 {Pelaku pasar
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uc1\u61623X}\tab \fs16\cf0\f0\charscalex100 {Pelaku usaha pasar modern}\par\pard\
li0\ri0\sl-293\slmult0 \fs16\cf0\f0\charscalex100 {Literatur yang relevan}\par\
pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\pard\
li2506\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li2506\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li2506\ri0\sl-360\slmult0 \fs20\cf0\f1\charscalex100 {Untuk mencapai
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charscalex100 {ditempuh dengan menggunakan beberapa metode analisis. Metode dan
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fs18\cf0\f1\charscalex100 {menggunakan metode analisis deskriptif, ialah analisis
yang dilakukan}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100
{dengan mengeksplorasi data secara deskriptif. Dalam metode ini,}\par\pard\li2906\
ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {eksplorasi data lebih banyak
menggunakan pendekatan kualitatif.}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\
f1\charscalex100 {2) }\fs18\cf0\f1\charscalex100 {Identifikasi masalah II
dianalisis dengan menggunakan metode statistika}\par\pard\li2906\ri0\sl-253\slmult0
\fs20\cf0\f1\charscalex100 {dengan bantuan sof}\fs20\cf0\f1\charscalex100 {tware
SPSS versi 1}\fs20\cf0\f1\charscalex100 {1.5}\par\pard\li2960\ri0\sl-413\slmult0 \
fs18\cf0\f1\charscalex100 {a. }\fs18\cf0\f1\charscalex100 {Untuk menjawab sub
masalah ke-1, teknik statistika yang digunakan}\par\pard\li3360\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {adalah univariate analysis, yaitu Mann Whitney
U dan t-test. Untuk}\par\pard\li3360\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100
{menggunakan teknik ini terlebih dahulu dilakukan uji normalitas data}\par\pard\
li3360\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {dengan menggunakan metode
one-sample Kolmogorov-Smirnov}\par\pard\li2960\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {b. }\fs18\cf0\f1\charscalex100 {Untuk menjawab sub identifikasi
masalah ke-2 dilakukan dengan}\par\pard\li3360\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {menggunakan analisis regresi logistik (logit regression). }\fs18\
cf0\f1\charscalex100 {Alasan}\par\pard\li3360\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {pemilihan metode ini mengingat variabel independent (Y) memiliki}\
par\pard\li3360\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {karakteristik
biner}\fs16\cf0\f1\charscalex100 {, yaitu keputusan untuk memilih berbelanja di p}\
fs16\cf0\f1\charscalex100 {asar}\par\pard\li3360\ri0\sl-293\slmult0 \fs20\cf0\f1\
charscalex100 {tradisional (Y}{\sub \fs12\cf0\f1\charscalex100 {A}}\fs20\cf0\f1\
charscalex100 {) at}\fs20\cf0\f1\charscalex100 {au di p}\fs20\cf0\f1\charscalex100
{asar modern (Y}{\sub \fs12\cf0\f1\charscalex100 {B}}\fs20\cf0\f1\charscalex100
{).}\par\pard\li2960\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {Persamaan umum
model Regresi Logistik adalah :}\par\pard\li2960\ri0\sl-266\slmult0 \fs20\cf0\f2\
charscalex100 {\uc1\u961X}{ }\fs20\cf0\f1\charscalex100 {= 1}\
par\pard\li3360\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {1 + e}{ }\fs12\
cf0\f1\charscalex100 {- (Bo + BiXi + ....... + BnXn)}\par\pard\li2960\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {dimana}\par\pard\li2960\ri0\sl-266\slmult0 \
fs20\cf0\f2\charscalex100 {\uc1\u961X}\fs20\cf0\f1\charscalex100 {= Probabilitas
keputusan konsumen untuk membeli/berbelanja di}\fs20\cf0\f1\charscalex100 {pasar}\
par\pard\li3360\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {modern atau pasar
tradisional}\par\pard\li2960\ri0\sl-253\slmult0 \*\tx3933\fs20\cf0\f1\charscalex100
{e}\tab \fs20\cf0\f1\charscalex100 {= logaritma natural}\par\pard\li2960\ri0\sl-
266\slmult0 \*\tx3933\fs20\cf0\f1\charscalex100 {Bo}\tab \fs20\cf0\f1\charscalex100
{= konstanta}\par\pard\li2960\ri0\sl-253\slmult0 \*\tx3933\fs20\cf0\f1\
charscalex100 {Bi-Bn}\tab \fs20\cf0\f1\charscalex100 {= koefisien regresi
logistik}\par\pard\li2960\ri0\sl-266\slmult0 \*\tx3933\fs20\cf0\f1\charscalex100
{Xi-Xn}\tab \fs20\cf0\f1\charscalex100 {= variabel-variabel penelitian}\par\pard\
li1773\ri0\sl-253\slmult0 \fs18\cf0\f0\charscalex100\b {IV. }\b0 \fs18\cf0\f0\
charscalex100\b {HASIL DAN PEMBAHASAN}\b0 \par\pard\li8933\ri0\sl-413\slmult0 \
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ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
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charscalex100\b { Indikator}\b0 \par\pard\li1826\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li1826\ri0\sl-346\slmult0 \*\tx2226\fs14\cf0\f1\charscalex100
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par\pard\li1826\ri0\sl-240\slmult0 \*\tx2226\fs16\cf0\f1\charscalex100 {9}\tab \
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slmult0 \*\tx2226\fs16\cf0\f1\charscalex100 {10}\tab \fs14\cf0\f1\charscalex100
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slmult0 \fs18\cf0\par\pard\li0\ri0\sl-266\slmult0 \fs16\cf0\f1\charscalex100 {6 %}\
par\pard\li106\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {-}\par\pard\li106\
ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {-}\par\column\pard\li53\ri0\sl-320\
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slmult0 \fs16\cf0\f1\charscalex100 {22 %}\par\column\pard\li80\ri0\sl-320\slmult0 \
fs16\cf0\f1\charscalex100 {Baik}\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\
pard\li0\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {46 %}\par\pard\li0\ri0\sl-
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fs16\cf0\f1\charscalex100 {56 %}\par\column\pard\li0\ri0\sl-320\slmult0 \fs16\cf0\
f1\charscalex100 {Sangat}\par\pard\li106\ri0\sl-200\slmult0 \fs16\cf0\f1\
charscalex100 {Baik}\par\pard\li80\ri0\sl-266\slmult0 \fs16\cf0\f1\charscalex100 {5
%}\par\pard\li26\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {20 %}\par\pard\
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li1880\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1880\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1880\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1880\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li1880\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1880\ri0\sl-213\
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charscalex100 {Dari sisi kelembagaan, perbedaan karakteristik pengelolaan pasar
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umumnya dikelola}\par\pard\li40\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {oleh
profesional dengan pendekatan bisnis. Selain itu, sistem pengelolaan}\par\pard\
li40\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {pasar tradisional umumnya
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\fs18\cf0\f1\charscalex100 {sistem bisnisnya masing-masing. Sedangkan pada pasar
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{pengelolaan lebih terpusat yang memungkinkan pengelola induk dapat mengatur}\par\
pard\li40\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {standar pengelolaan
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slmult0 \fs18\cf0\f1\charscalex100 {pemerintah telah mengeluarkan kebijakan-
kebijakan tentang penataan}\par\pard\li40\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {perpasaran. Beberapa kebijakan yang telah dikeluarkan dapat dilihat
pada}\par\pard\li40\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {tabel di bawah
ini}\par\pard\li0\ri0\sl-333\slmult0 \fs20\cf0\f1\charscalex100 {T}\fs20\cf0\f1\
charscalex100 {abel 5. Jenis dan Subst}\fs20\cf0\f1\charscalex100 {ansi Pokok
Kebijakan Pembinaan dan Penat}\fs20\cf0\f1\charscalex100 {aan}\par\pard\li2693\ri0\
sl-253\slmult0 \fs20\cf0\f1\charscalex100 {Perpasaran}\par\pard\li40\ri0\sl-466\
slmult0 \fs18\cf0\f1\charscalex100 {Mencermati substansi pokok kebijakan-kebijakan
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charscalex100 {Kebijakan Pengaturan}\tab \fs16\cf0\f0\charscalex100 {Substansi
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sl-213\slmult0 \fs18\cf0\par\pard\li1960\ri0\sl-213\slmult0 \fs14\cf0\f0\
charscalex100 {2}\par\column\pard\li0\ri0\sl-373\slmult0 \fs16\cf0\f0\charscalex100
{SKB Menperindag dengan Mendagri Nomor}\par\pard\li0\ri0\sl-200\slmult0 \fs16\cf0\
f0\charscalex100 {57/1997 tentang Penataan dan Pembinaan}\par\pard\li0\ri0\sl-186\
slmult0 \fs16\cf0\f0\charscalex100 {Pasar dan Pertokoan}\par\pard\li0\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-
213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\
sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\
ri0\sl-253\slmult0 \fs16\cf0\f0\charscalex100 {SKB Mendagri, Menkop dan PPK
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slmult0 \*\tx280\fs16\cf0\f0\charscalex100 {\uc1\u8249X}\tab \fs16\cf0\f0\
charscalex100 {Menperindag mengatur}\fs16\cf0\f0\charscalex100 {, membina,}\par\
pard\li280\ri0\sl-200\slmult0 \fs14\cf0\f0\charscalex100 {mengembangkan usaha
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charscalex100 {kecil dan menengah}\par\pard\li0\ri0\sl-200\slmult0 \*\tx280\fs16\
cf0\f0\charscalex100 {\uc1\u8249X}\tab \fs16\cf0\f0\charscalex100 {Mendagri
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tx280\fs16\cf0\f0\charscalex100 {\uc1\u8249X}\tab \fs16\cf0\f0\charscalex100 {Pemda
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charscalex100 {pembangunan pasar/pertokoan}\par\pard\li0\ri0\sl-386\slmult0 \*\
tx280\fs16\cf0\f0\charscalex100 {\uc1\u8249X}\tab \fs16\cf0\f0\charscalex100
{Penciptaan iklim kondusif pengadaan,}\par\pard\li280\ri0\sl-200\slmult0 \fs14\cf0\
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li280\ri0\sl-186\slmult0 \fs14\cf0\f0\charscalex100 {koperasi dan PK termasuk
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par\pard\li0\ri0\sl-186\slmult0 \*\tx280\fs16\cf0\f0\charscalex100 {\uc1\u8249X}\
tab \fs16\cf0\f0\charscalex100 {Peningkatan kemampuan koperasi dan}\par\pard\li280\
ri0\sl-200\slmult0
\fs16\cf0\f0\charscalex100 {PK dalam pengembangan pasar/toko}\par\pard\li0\ri0\sl-
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charscalex100 {Kemitraan koperasi dan PK dengan}\par\pard\li280\ri0\sl-186\
slmult0 \fs16\cf0\f0\charscalex100 {Bank, pemda, BUMN, swasta, lainnya}\par\column\
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{\sp{\sn fLayoutInCell}{\sv 1}}}}\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\
margtsxn666\margbsxn453\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
fs16\cf0\f0\charscalex100 {AHUN I - 2006}\par\pard\li2613\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li2613\ri0\sl-400\slmult0 \fs20\cf0\f0\charscalex100\b {tenaga
Kerja)}\b0 \par\pard\li2613\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {Hasil
uji normalitas data (omzet penjualan, harga jual barang, dan jumlah}\par\pard\
li2613\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {tenaga kerja) disajikan pada
tabel di bawah ini}\par\pard\li4400\ri0\sl-453\slmult0 \fs20\cf0\f1\charscalex100
{T}\fs20\cf0\f1\charscalex100 {abel 6. Hasil Uji Normalit}\fs20\cf0\f1\
charscalex100 {as Data}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\
marglsxn666\margrsxn133\cols4\colno1\colw5706\colsr-0\colno2\colw986\colsr-0\
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par\pard\li2906\ri0\sl-253\slmult0 \*\tx3360\fs16\cf0\f0\charscalex100\b {No}\b0 \
tab \fs16\cf0\f0\charscalex100\b {V}\b0 \fs16\cf0\f0\charscalex100\b {ariabel}\b0 \
par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \
fs16\cf0\f0\charscalex100\b {Stat}\b0 \par\column\pard\li0\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \fs16\cf0\f0\charscalex100\b {db}\b0 \par\
column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \*\
tx933\fs16\cf0\f0\charscalex100\b {p-value}\b0 \tab \fs16\cf0\f0\charscalex100\b
{Kes}\b0 \par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\
margrsxn133\cols5\colno1\colw5706\colsr-0\colno2\colw986\colsr-0\colno3\colw693\
colsr-0\colno4\colw933\colsr-0\colno5\colw3120\pard\li2906\ri0\sl-240\slmult0 \*\
tx3360\fs16\cf0\f1\charscalex100 {1}\tab \fs16\cf0\f1\charscalex100 {Omzet
penjualan (X1)}\par\pard\li2906\ri0\sl-240\slmult0 \*\tx3360\fs16\cf0\f1\
charscalex100 {2}\tab \fs16\cf0\f1\charscalex100 {Harga jual barang (X2)}\par\pard\
li2906\ri0\sl-240\slmult0 \*\tx3360\fs16\cf0\f1\charscalex100 {3}\tab \fs16\cf0\f1\
charscalex100 {Jumlah tenaga kerja (X3)}\par\column\pard\li0\ri0\sl-240\slmult0 \
fs16\cf0\f1\charscalex100 {0.1}\fs16\cf0\f1\charscalex100 {12}\par\pard\li0\ri0\sl-
240\slmult0 \fs16\cf0\f1\charscalex100 {0.121}\par\pard\li0\ri0\sl-240\slmult0 \
fs16\cf0\f1\charscalex100 {0.289}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\
f1\charscalex100 {100}\par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100
{100}\par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {100}\par\column\
pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {0.200}\par\pard\li0\ri0\sl-
240\slmult0 \fs16\cf0\f1\charscalex100 {0.146}\par\pard\li0\ri0\sl-240\slmult0 \
fs16\cf0\f1\charscalex100 {0.000}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\
f1\charscalex100 {Non Sig}\par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\
charscalex100 {Non Sig}\par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100
{Sig}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\
pard\li2906\ri0\sl-333\slmult0 \fs14\cf0\f1\charscalex100 {Sumber : Diolah dari
output SPSS hasil pengolahan data penelitian, 2005}\par\pard\li2613\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li2613\ri0\sl-280\slmult0 \fs20\cf0\f1\charscalex100
{Hasil uji tersebut menunjukkan bahwa data omzet penjualan dan harga jual}\par\
pard\li2613\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {produk berdistribusi
normal. Kedua data ini selanjutnya diuji perbedaan rata-}\par\pard\li2613\ri0\sl-
253\slmult0 \fs18\cf0\f1\charscalex100 {ratanya dengan menggunakan uji t.
Sedangkan data jumlah tenaga kerja}\par\pard\li2613\ri0\sl-253\slmult0 \fs16\cf0\
f1\charscalex100 {menunjukkan tidak berdistribusi normal, sehingga diuji dengan
menggunakan}\par\pard\li2613\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {uji
Mann Whitney U}\par\pard\li5013\ri0\sl-426\slmult0 \fs20\cf0\f1\charscalex100 {T}\
fs20\cf0\f1\charscalex100 {abel 7. Hasil Uji Beda}\par\pard\sect\sectd\sbknone\
pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols3\colno1\colw5346\colsr-0\
colno2\colw1346\colsr-0\colno3\colw4746\pard\li2906\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li2906\ri0\sl-253\slmult0 \*\tx3360\fs16\cf0\f0\charscalex100\b {No}\b0 \
tab \fs16\cf0\f0\charscalex100\b {V}\b0 \fs16\cf0\f0\charscalex100\b {ariabel}\b0 \
par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \
fs16\cf0\f0\charscalex100\b {Jenis Uji}\b0 \par\column\pard\li0\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \*\tx693\*\tx1626\fs16\cf0\f0\
charscalex100\b {Stat}\b0 \tab \fs16\cf0\f0\charscalex100\b {p-value}\b0 \tab \
fs16\cf0\f0\charscalex100\b {Kes}\b0 \par\pard\sect\sectd\sbknone\pgwsxn12240\
pghsxn15840\marglsxn666\margrsxn133\cols4\colno1\colw5346\colsr-0\colno2\colw1346\
colsr-0\colno3\colw1626\colsr-0\colno4\colw3120\pard\li2906\ri0\sl-240\slmult0 \*\
tx3360\fs16\cf0\f1\charscalex100 {1}\tab \fs16\cf0\f1\charscalex100 {Omzet
penjualan (X1)}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100
{T test}\par\column\pard\li0\ri0\sl-240\slmult0 \*\tx693\fs16\cf0\f1\charscalex100
{2.801}\tab \fs16\cf0\f1\charscalex100 {0.008}\par\column\pard\li0\ri0\sl-240\
slmult0 \fs16\cf0\f1\charscalex100 {Sig}\par\pard\sect\sectd\sbknone\pgwsxn12240\
pghsxn15840\marglsxn666\margrsxn133\cols3\colno1\colw6693\colsr-0\colno2\colw1626\
colsr-0\colno3\colw3120\pard\li2906\ri0\sl-240\slmult0 \*\tx3360\*\tx5346\fs16\cf0\
f1\charscalex100 {2}\tab \fs16\cf0\f1\charscalex100 {Harga jual barang (X2)}\tab \
fs16\cf0\f1\charscalex100 {T test}\par\column\pard\li0\ri0\sl-240\slmult0 \*\tx693\
fs16\cf0\f1\charscalex100 {0.540}\tab \fs16\cf0\f1\charscalex100 {0.593}\par\
column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {Non Sig}\par\pard\
sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols2\colno1\
colw8320\colsr-0\colno2\colw3120\pard\li2906\ri0\sl-240\slmult0 \*\tx3360\*\tx5346\
fs16\cf0\f1\charscalex100 {3}\tab \fs16\cf0\f1\charscalex100 {Jumlah tenaga kerja
(X3)}\tab \fs16\cf0\f1\charscalex100 {Mann Whitney U }\fs16\cf0\f1\charscalex100
{135.00 }\fs16\cf0\f1\charscalex100 {0.079}\par\pard\li2906\ri0\sl-240\slmult0 \
fs14\cf0\f1\charscalex100 {Sumber : Diolah dari output SPSS hasil pengolahan data
penelitian, 2005}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100
{Non Sig}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\
margrsxn133\pard\li2613\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li2613\ri0\sl-280\
slmult0 \fs20\cf0\f1\charscalex100 {Dari hasil uji beda di atas dapat diketahui
bahwa hanya omzet penjualan}\par\pard\li2613\ri0\sl-253\slmult0 \fs16\cf0\f1\
charscalex100 {(pasar tradisional) yang terbukti berbeda secara signifikan
(memiliki perbedaan}\par\pard\li2613\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100
{rata-rata) antara sebelum dengan sesudah adanya pasar modern. Sedangkan}\par\
pard\li2613\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {dua aspek lainnya yaitu
harga jual barang dan jumlah tenaga kerja tidak}\par\pard\li2613\ri0\sl-253\slmult0
\fs18\cf0\f1\charscalex100 {menunjukkan perbedaan yang signifikan. Untuk
mengetahui perbandingan}\par\pard\li2613\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {rata-rata ketiga indikator penelitian dapat dilihat pada tabel
sebagai berikut :}\par\pard\li2706\ri0\sl-413\slmult0 \fs20\cf0\f1\charscalex100
{T}\fs20\cf0\f1\charscalex100 {abel 14. Perbandingan Rat}\fs20\cf0\f1\
charscalex100 {a-Rat}\fs20\cf0\f1\charscalex100 {a Omzet Penjualan, Harga Jual
Barang,}\par\pard\li2640\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {dan Jumlah
T}\fs20\cf0\f1\charscalex100 {enaga Kerja Pasar T}\fs20\cf0\f1\charscalex100
{radisional Sebelum dan Sesudah }\fs20\cf0\f1\charscalex100 {Adanya}\par\pard\
li5266\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {Pasar Modern}\par\pard\sect\
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colw5533\colsr-0\colno2\colw1160\colsr-0\colno3\colw4746\pard\li2906\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li2906\ri0\sl-253\slmult0 \*\tx3360\fs16\cf0\f1\
charscalex100 {No}\tab \fs16\cf0\f1\charscalex100 {V}\fs16\cf0\f1\charscalex100
{ariabel}\par\column\pard\li0\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li0\ri0\sl-253\
slmult0 \fs16\cf0\f1\charscalex100 {Sebelum}\par\column\pard\li0\ri0\sl-213\slmult0
\fs18\cf0\par\pard\li0\ri0\sl-253\slmult0 \*\tx693\*\tx1626\fs16\cf0\f1\
charscalex100 {< / >}\tab \fs16\cf0\f1\charscalex100 {Sesudah}\tab \fs16\cf0\f1\
charscalex100 {Ket}\par\pard\sect\sectd\sbknone\pgwsxn12240\pghsxn15840\
marglsxn666\margrsxn133\cols5\colno1\colw5533\colsr-0\colno2\colw1160\colsr-0\
colno3\colw693\colsr-0\colno4\colw933\colsr-0\colno5\colw3120\pard\li2906\ri0\sl-
240\slmult0 \*\tx3360\fs16\cf0\f1\charscalex100 {1}\tab \fs16\cf0\f1\charscalex100
{Omzet penjualan (X1)}\par\pard\li2906\ri0\sl-240\slmult0 \*\tx3360\fs16\cf0\f1\
charscalex100 {2}\tab \fs16\cf0\f1\charscalex100 {Harga jual barang (X2)}\par\
column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {4.5109}\par\pard\
li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {3.4682}\par\column\pard\li0\ri0\
sl-240\slmult0 \fs16\cf0\f1\charscalex100 {>}\par\pard\li0\ri0\sl-240\slmult0 \
fs16\cf0\f1\charscalex100 {>}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\
charscalex100 {1.1746}\par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100
{3.0675}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {Sig}\
par\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {Non Sig}\par\pard\sect\
sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\cols4\colno1\
colw6693\c
olsr-0\colno2\colw693\colsr-0\colno3\colw933\colsr-0\colno4\colw3120\pard\li2906\
ri0\sl-240\slmult0 \*\tx3360\*\tx5533\fs16\cf0\f1\charscalex100 {3}\tab \fs16\cf0\
f1\charscalex100 {Jumlah tenaga kerja (X3)}\tab \fs16\cf0\f1\charscalex100
{3.0168}\par\column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {>}\par\
column\pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {2.9807}\par\column\
pard\li0\ri0\sl-240\slmult0 \fs16\cf0\f1\charscalex100 {Non Sig}\par\pard\sect\
sectd\sbknone\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\pard\li2906\ri0\sl-
346\slmult0 \fs14\cf0\f1\charscalex100 {Sumber : Diolah dari output SPSS hasil
pengolahan data penelitian, 2005}\par\pard\li2613\ri0\sl-253\slmult0 \fs20\cf0\f1\
charscalex100 {Dari data di atas dapat dijelaskan bahwa pada dasarnya terdapat
perbedaan}\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\
sl-346\slmult0 \fs24\cf0\f0\charscalex100 {95}\par\pard\sect\sectd\sbknone\
pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\pard\sect\sectd\sbkpage
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{\sp{\sn shapePath}{\sv 4}}
{\sp{\sn pVerticies}{\sv 8;2;(0,0);(6960,0);}}
{\sp{\sn pSegmentInfo}{\sv 2;5;16384;45824;1;45824;32768}}
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{\sp{\sn lineWidth}{\sv 18288}}
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{\sp{\sn fLayoutInCell}{\sv 1}}}}\pgwsxn12240\pghsxn15840\marglsxn666\margrsxn133\
margtsxn666\margbsxn453\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\
ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
fs16\cf0\f0\charscalex100 {AHUN I - 2006}\par\pard\li2906\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li2906\ri0\sl-400\slmult0 \fs20\cf0\f1\charscalex100 {jawab kepada
Bupati/Walikota atau Gubernur khusus untuk Pemerintah}\par\pard\li2906\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {Propinsi DKI Jakarta;}\par\pard\li2506\ri0\sl-
466\slmult0 \fs18\cf0\f1\charscalex100 {7). }\fs18\cf0\f1\charscalex100 {Kewenangan
penerbitan IUPM dan/atau IUTM berada pada Menteri.}\par\pard\li2906\ri0\sl-253\
slmult0 \fs16\cf0\f1\charscalex100 {Namun demikian, kewenangan Menteri dapat
diserahkan atau dilimpahkan}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {baik kepada Bupati/Walikota atau Gubernur untuk Pemerintah
Propinsi}\par\pard\li2906\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {DKI
Jakarta;}\par\pard\li2506\ri0\sl-440\slmult0 \fs18\cf0\f1\charscalex100 {8). }\
fs18\cf0\f1\charscalex100 {Pasar modern/toko modern dapat melakukan kegiatan usaha
setelah}\par\pard\li2906\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {memiliki
IUPM dan/atau IUTM;}\par\pard\li2506\ri0\sl-466\slmult0 \fs16\cf0\f1\charscalex100
{9). T}\fs16\cf0\f1\charscalex100 {oko modern yang berada di dalam p}\fs16\cf0\f1\
charscalex100 {asar modern tidak diwajibkan memiliki}\par\pard\li2906\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {IP2TM tetapi wajib memiliki IUTM.}\par\pard\
li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-280\slmult0 \fs20\cf0\f0\charscalex100\b {V. }\b0 \fs20\cf0\
f0\charscalex100\b {KESIMPULAN DAN SARAN}\b0 \par\pard\li2160\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li2160\ri0\sl-266\slmult0 \fs20\cf0\f0\charscalex100\b {5.1 }\
b0 \fs20\cf0\f0\charscalex100\b {Kesimpulan}\b0 \par\pard\li2506\ri0\sl-253\slmult0
\fs18\cf0\f1\charscalex100 {Berdasarkan hasil analisis sebagaimana diuraikan di
atas, penelitian ini}\par\pard\li2506\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100
{menghasilkan beberapa kesimpulan sebagai berikut :}\par\pard\li2506\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {(1) }\fs18\cf0\f1\charscalex100 {Beberapa
kebijakan Pemerintah telah dikeluarkan untuk menata}\par\pard\li2906\ri0\sl-253\
slmult0 \fs18\cf0\f1\charscalex100 {pengelolaan perpasaran, baik pasar modern
maupun pasar tradisional.}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {Implementasi kebijakan ini menuntut komitmen lebih besar agar
dapat}\par\pard\li2906\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {dilaksanakan
secara konsisten;}\par\pard\li2506\ri0\sl-400\slmult0 \fs18\cf0\f1\charscalex100
{(2) }\fs18\cf0\f1\charscalex100 {Secara makro, beberapa hasil penelitian
menunjukkan bahwa kehadiran}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {pasar modern telah mengancam eksistensi pasar tradisional. Fakta
ini}\par\pard\li2906\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {ant}\fs16\cf0\
f1\charscalex100 {ara lain diungkap dalam penelitian}\fs16\cf0\f1\charscalex100 {AC
Nielson yang menyat}\fs16\cf0\f1\charscalex100 {akan bahwa}\par\pard\li2906\ri0\sl-
253\slmult0 \fs16\cf0\f1\charscalex100 {pasar modern telah tumbuh sebesar 31,4%.
Bersamaan dengan itu, pasar}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {tradisional telah tumbuh secara negatif sebesar 8%. Berdasarkan}\
par\pard\li2906\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {kenyataan ini maka
pasar tradisional akan habis dalam kurun waktu sekitar}\par\pard\li2906\ri0\sl-253\
slmult0 \fs16\cf0\f1\charscalex100 {12 tahun yang akan datang, sehingga perlu
adanya langkah preventif untuk}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {menjaga kelangsungan pasar tradisional termasuk kelangsungan usaha}\
par\pard\li2906\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {perdagangan (ritel)
yang dikelola oleh koperasi dan UKM}\par\pard\li2506\ri0\sl-373\slmult0 \fs16\cf0\
f1\charscalex100 {(3) }\fs16\cf0\f1\charscalex100 {Berdasarkan hasil penelitian ini
diketahui bahwa dampak keberadaan pasar}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\
cf0\f1\charscalex100 {modern terhadap pasar tradisional adalah dalam hal penurunan
omzet}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {penjualan.
Dengan menggunakan uji beda pada taraf signifikansi a}\fs18\cf0\f1\charscalex100
{ =}\par\pard\li2906\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {0,05, hasil
analisis menunjukkan bahwa dari 3 variabel yang diteliti, variabel}\par\pard\
li2906\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {omzet penjualan pasar
tradisional menunjukkan perbedaan yang signifikan}\par\pard\li2906\ri0\sl-253\
slmult0 \fs16\cf0\f1\charscalex100 {antara sebelum dan sesudah hadirnya pasar
modern dimana omzet seelah}\par\pard\li2906\ri0\sl-253\slmult0 \fs18\cf0\f1\
charscalex100 {ada pasar modern lebih rendah dibandingkan sebelum hadirnya pasar}\
par\pard\li2906\ri0\sl-253\slmult0 \fs16\cf0\f1\charscalex100 {modern. Sedangkan
variabel lainnya, yaitu jumlah tenaga kerja dan harga}\par\pard\li2906\ri0\sl-253\
slmult0 \fs20\cf0\f1\charscalex100 {jual barang tidak menunjukkan perbedaan yang
signifikan.}\par\pard\li2506\ri0\sl-253\slmult0 \fs18\cf0\f1\charscalex100 {(4) }\
fs18\cf0\f1\charscalex100 {Berdasarkan hasil analisis terhadap perilaku konsumen,
diperoleh hasil}\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\
sl-373\slmult0 \fs24\cf0\f0\charscalex100 {97}\par\pard\sect\sectd\sbkpage
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li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-200\slmult0 \
fs16\cf0\f0\charscalex100 {JURN}\fs16\cf0\f0\charscalex100 {AL PENGKAJIAN K}\fs16\
cf0\f0\charscalex100 {OPERASI D}\fs16\cf0\f0\charscalex100 {AN UKM NOMOR 1 T}\
fs16\cf0\f0\charscalex100 {AHUN I - 2006}\par\pard\li1773\ri0\sl-213\slmult0 \fs18\
cf0\par\pard\li1773\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li1773\ri0\sl-426\slmult0
\fs18\cf0\f1\charscalex100 {Nielson, C. 2003. Modern Supermarket (T}\fs18\cf0\f1\
charscalex100 {erjemahan A}\fs18\cf0\f1\charscalex100 {W Mulyana). Fakult}\fs18\
cf0\f1\charscalex100 {as Ekonomi}\par\pard\li2280\ri0\sl-253\slmult0 \fs20\cf0\f1\
charscalex100 {Universitas Indonesia. Jakarta : Universitas Indonesia.}\par\pard\
li1773\ri0\sl-466\slmult0 \fs18\cf0\f1\charscalex100 {Sinaga, Pariaman. 2004.
Makalah Pasar Modern VS Pasar Tradisional. Kementerian}\par\pard\li2280\ri0\sl-
253\slmult0 \fs20\cf0\f1\charscalex100 {Koperasi dan UKM. Jakarta : Tidak
Diterbitkan.}\par\pard\li1773\ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100
{(Footnotes)}\par\pard\li1773\ri0\sl-253\slmult0 \fs12\cf0\f1\charscalex100 {1}\
fs20\cf0\f1\charscalex100 { Hasil penelitian kerjasama antara Deputi Bidang
Pengkajian Sumberdaya UKMK,}\par\pard\li2280\ri0\sl-253\slmult0 \fs20\cf0\f1\
charscalex100 {Kementerian Koperasi dan UKM dengan PT Solusi Di}\par\pard\li1773\
ri0\sl-253\slmult0 \fs20\cf0\f1\charscalex100 {namika Manajemen, tahun 2005}\par\
pard\li1773\ri0\sl-253\slmult0 \fs12\cf0\f1\charscalex100 {2}\fs20\cf0\f1\
charscalex100 { Bekerja pada Deputi Bidang Pengkajian Sumberdaya UKMK}\par\pard\
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fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\
sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\
li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\
par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \
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par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \
fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\
slmult0 \fs18\cf0\par\pard\li8933\ri0\sl-213\slmult0 \fs18\cf0\par\pard\li8933\ri0\
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fs24\cf0\f0\charscalex100 {99}\par}