month txn spend mem atv

Oct-21 6,485,210 11,330,953,472 1,408,402 1,747

Nov-21 6,516,885 11,534,715,726 1,412,283 1,770
Dec-21 7,085,635 12,738,913,239 1,461,943 1,798
Jan-22 6,368,246 11,451,447,303 1,398,632 1,798
Feb-22 5,892,504 10,532,633,997 1,340,152 1,787
Mar-22 6,596,280 12,076,588,848 1,420,731 1,831
Apr-22 6,584,341 12,398,996,791 1,428,555 1,883
May-22 6,847,476 12,979,737,535 1,436,736 1,896
Jun-22 6,266,197 11,908,221,766 1,379,952 1,900
Jul-22 6,696,201 13,389,592,947 1,417,800 2,000
Aug-22 6,242,662 13,094,293,374 1,378,114 2,098
Sep-22 5,887,450 12,661,650,756 1,351,017 2,151
month txn
Oct-21 6,485,210
Nov-21 6,516,885
Dec-21 7,085,635
Jan-22 6,368,246 tr ansacti o
Feb-22 5,892,504 8,000,000
Mar-22 6,596,280 7,000,000
Apr-22 6,584,341
6,000,000
May-22 6,847,476
Jun-22 6,266,197 5,000,000

Jul-22 6,696,201 4,000,000

Aug-22 6,242,662 3,000,000
Sep-22 5,887,450
2,000,000

1,000,000

-
Oct-21 Dec-21 Feb-22 A
 tr ansacti ons

Dec-21 Feb-22 Apr-22 Jun-22 Aug-22

month spend
Oct-21 11,330,953,472
Nov-21 11,534,715,726
Dec-21 12,738,913,239
Jan-22 11,451,447,303 spe
Feb-22 10,532,633,997
16,000,000,000
Mar-22 12,076,588,848
14,000,000,000
Apr-22 12,398,996,791
May-22 12,979,737,535 12,000,000,000
Jun-22 11,908,221,766 10,000,000,000
Jul-22 13,389,592,947 8,000,000,000
Aug-22 13,094,293,374
6,000,000,000
Sep-22 12,661,650,756
4,000,000,000

2,000,000,000

-
Oct-21 Dec-21 Feb-2
 spends
000,000

000,000

000,000

000,000

000,000

000,000

000,000

000,000

-
Oct-21 Dec-21 Feb-22 Apr-22 Jun-22 Aug-22
month customers
Oct-21 1,408,402
Nov-21 1,412,283
Dec-21 1,461,943
Jan-22 1,398,632 Custom e
Feb-22 1,340,152
1,500,000
Mar-22 1,420,731
Apr-22 1,428,555
1,450,000
May-22 1,436,736
Jun-22 1,379,952
1,400,000
Jul-22 1,417,800
Aug-22 1,378,114
1,350,000
Sep-22 1,351,017
1,300,000

1,250,000
Oct-21 Dec-21 Feb-22 A
 Custom er s

Dec-21 Feb-22 Apr-22 Jun-22 Aug-22

month atv
Oct-21 1,747
Nov-21 1,770
Dec-21 1,798
Jan-22 1,798
Feb-22 1,787
atv
Mar-22 1,831 2,500
Apr-22 1,883
May-22 1,896 2,000
Jun-22 1,900
Jul-22 2,000 1,500
Aug-22 2,098
Sep-22 2,151 1,000

500

-
Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 M
 atv

1 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22
Quarter txn spend mem atv
Oct-Dec21 20,087,730 35,604,582,437.34 2,152,759 1,772
Jan-Mar22 18,857,030 34,060,670,147.70 2,114,205 1,806
Apr-Jun22 19,698,014 37,286,956,092.10 2,159,454 1,893
Jul-Sep22 18,826,313 39,145,537,077.06 2,133,660 2,079
Oct-Dec22 1,810,236 3,701,786,981.69 736,478 2,045
Month TG size Customers
Oct'21 928,994 16,018 Note: OBD Data not in April to August. There
Nov'21 936,439 18,094
Dec'21 960,489 23,168
Jan'22 958,575 24,951
Feb'22 962,508 18,530 A TM Cus
Mar'22 968,634 25,932 TG size C
April'22 733,667 11,016 1,200,000
May'22 730,493 19,946
1,000,000
Jun'22 730,098 15,110
800,000
July'22 728,716 15,852
600,000
Aug'22 569,315 8,993
Sept'22 400,000
728,558 16,708
200,000
-
1 1 1 22 22
ct'2 ov'2 ec'2 a n' e b' ar
'2
O N D J F M
in April to August. There in september

A TM Cus tom ers

TG size Customers

21 1 22 22 2 22 2 22 22 22 2
ec'2 a n' e b' a r'2 ril' a y'2 un' ly' g' pt' 2
D J F M Ap M J Ju Au S e
Month TG size Customers
Oct'21 2,374,711 44,277
Nov'21 2,260,853 82,523
Dec'21 2,157,723 70,680
Jan'22 2,423,895 106,379
Feb'22 2,305,396 63,206
Dorm anT CU ST
Mar'22 2,233,579 73,300 TG size Custo
April'22 2,501,679 52561 3,000,000
May'22 2,315,396 92,919
2,500,000
Jun'22 2,322,329 62,218
July'22 2,602,884 80,413 2,000,000

Aug'22 2,396,510 76,191 1,500,000

Sept'22 2,323,077 70,520 1,000,000

500,000

0
1 1 1 22 22 2
ct'2 ov'2 e c' 2 n' b' a r'2 ri
O N D Ja F e M Ap
Dorm anT CU STOMER S
TG size Customers

c' 2
1 22 22 r'2
2 22 y'2
2 22 22 22 '2
2
e n' b' a ril' a n' ly' g' pt
D Ja F e M Ap M Ju J u Au S e
 Month POS Customers ePOS Customer
Oct-21 1,287,903 357,474
Nov-21 1,294,105 350,152
Dec-21 1,355,673 342,552
Jan-22 1,290,288 326,500 POS
Feb-22 1,231,782 306,489
Mar-22 1,315,651 322,071 PO
Apr-22 1,328,841 311,892 1,600,000
May-22 1,340,236 305,932 1,400,000
Jun-22 1,279,698 297,570 1,200,000
Jul-22 1,318,963 300,039 1,000,000
Aug-22 1,278,470 291,058 800,000
Sep-22 1,251,312 278,563 600,000
400,000
200,000
-
Oct-21 Dec-21
 POS/ePOS acti vati on
POS Customers ePOS Customer
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
-
Oct-21 Dec-21 Feb-22 Apr-22 Jun-22 Aug-22
 Overall Sept'22 MCC Campaign Sept'22
category_count customers % category_count customers
1 711,669 53% 1 125,644
2 316,329 23% 2 51,004
3 161,170 12% 3 18,725
4 85,190 6% 4 6,315
4+ 76,659 6% 4+ 2,819
Total 1,351,017 100% Total 204,507

TG Size for Campaign 331,524

* Considered only >=2 category count customers for Efficacy Calculation

aign Sept'22
% %Efficacy
61% 38%
25% 15%
9% 6%
3% 2%
1.4% 1%
100% 62%
month card issued 10 days early activated percent
2022-01 4,495 1,341 29.83%
2022-02 3,843 1,150 29.92%
2022-03 9,659 4,356 45.10%
2022-04 5,267 2,090 39.68%
2022-05 3,998 1,242 31.07%
2022-06 5,158 2,149 41.66%
2022-07 6,101 2,522 41.34%
2022-08 7,526 2,778 36.91%
2022-09 5,985 1,829 30.56%

Avg transaction size of first transaction :

Avg number of transaction made within the 10 days of eligible customers :
50% of Credit cards got activated within 14 days of issuance.
6,923.24
2.00
Note: Credit Card Application Campaigns weren't run last month

Credit card application campaign

Filename TG size
Credit_Card_Celesta_Aug22_DND
Credit_Card_Celesta_Aug22_Non_DND
Credit_Card_Imperio_Aug22_DND
Credit_Card_Imperio_Aug22_Non_DND
Credit_Card_Signet_Aug22_DND
Credit_Card_Signet_Aug22_Non_DND

Credit Card sustenance campaign

Campaign Name TG size
Federal Credit Card_Sept2022_Offers Credit Card Campaign 77,908
members
s

Transacting Members
41,216