Row Labels

1
1
2
3
4
2
2
3
4
5
Grand Total

Values
Count of gender Count of age group
34
34
1
1
7
7
21
21 25
5
5
16
16 20
2
2
15
5
5
8
8
10
1
1
50
50

5
0
1

3
1

4
2

Count of gender
Count of age group

sl.no
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46

gender profession
1
1
2
1
1
1
2
2
1
1
2
1
1
2
1
2
2
1
1
1
1
2
2
1
2
1
1
1
2
1
2
2
1
1
1
1
1
1
1
2
2
1
1
1
1
1

income
2
1
1
2
2
1
5
5
1
1
5
1
2
2
2
2
5
2
1
5
5
5
5
4
5
2
2
5
2
2
5
5
5
5
2
5
2
2
4
2
5
3
5
2
4
5

1
1
2
1
1
2
1
1
2
1
1
2
1
1
1
1
2
1
2
4
2
3
3
3
4
1
1
3
1
1
1
1
1
1
1
2
1
1
3
1
2
3
4
1
2
1

age group broadband connection

2
4
4
2
2
3
4
4
3
3
4
3
3
3
3
3
4
3
3
4
4
4
5
3
4
1
3
3
2
2
3
3
3
3
3
3
3
2
4
2
4
3
3
2
3
3

Q1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

Q2
1
1
2
1
1
1
1
1
1
2
1
2
2
1
1
1
1
1
1
1
1
1
2
1
2
1
2
1
1
1
1
2
2
1
1
1
2
1
2
1
2
1
2
2
2
1

2
2
1
2
2
2
2
2
2
1
2
1
2
2
2
2
2
2
2
1
1
1
1
2
1
2
2
2
1
1
2
2
2
2
2
2
2
2
1
2
2
2
1
1
2
2

47
48
49
50

1
1
1
2

2
1
5
4

1
2
3
1

2
3
4
3

1
1
1
1

1
1
2
1

2
2
2
2

Q2a

Q2b
1
3
4
1
1
1
1
2
1
1
4
4
4
1
1
1

4
2
3
2

1
1
1
1
1
2
3
4
1
1
2

3
1

Q2c
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
2
2
1
2
1
2
1
1
2
2
2
2
1
1
1
2
2
2
1
1
1
2
1
1
2
1

Q3
2
2
3
3
3
3
2
3
2
2
2
2
3
2
2
3
2
2
2
2
3
3
1
3
3
3
2
3
4
4
5
4
3
2
3
2
3
4
2
3
3
5
3
3
3
2

Q4
4
4
2
4
4
4
4
2
4
4
4
2
2
4
4
4
2
2
2
4
2
4
2
4
4
4
2
4
4
4
4
4
4
4
4
3
4
4
2
4
4
4
2
2
2
2

Q5
2
3
2
4
1
3
3
2
3
3
3
3
2
4
4
4
3
4
3
4
4
2
3
3
4
1
1
2
4
4
2
2
2
3
2
3
3
1
4
1
2
2
1
4
4
1

Q6
3
1
1
3
2
2
4
2
1
1
4
1
2
2
2
2
4
2
3
4
1
4
4
1
1
2
2
1
3
3
1
1
1
4
2
3
3
2
2
2
4
4
4
2
3
3

Q7
1
1
1
4
4
4
1
1
4
1
4
5
4
4
4
4
4
1
1
4
4
1
5
1
6
1
1
1
5
2
3
4
1
1
4
4
1
1
2
1
4
5
3
1
1
4

3
3
3
4
4
1
3
3
2
3
1
1
3
3
2
3
3
3
1
3
4
3
3
4
1
1
1
1
4
2
2
1
1
1
3
4
3
4
1
3
1
1
1
3
3
3

4
4
3
3

1
2
1
2

3
5
2
4

2
4
4
2

2
3
3
4

2
1
1
2

1
1
4
4

1
3
1
1

Q8

Q9
1
1
2
3
3
3
2
2
2
2
2
3
3
2
3
3
3
2
2
2
3
3
2
3
2
2
2
3
4
1
3
2
3
2
3
2
1
3
3
3
2
2
2
3
3
3

Q10
1
1
1
4
4
4
2
1
1
2
1
1
2
1
1
1
1
2
2
1
2
2
1
2
1
2
2
2
1
1
3
1
1
1
3
2
4
1
1
2
1
2
2
2
4
4

Q11
3
3
2
5
5
2
2
2
2
2
2
2
2
2
3
2
2
2
2
2
4
2
2
3
2
2
3
2
1
1
3
3
3
1
4
3
3
2
2
3
2
2
2
2
3
4

Q12
3
3
3
4
4
1
3
3
2
2
2
1
3
3
1
4
2
1
3
4
4
1
1
4
3
2
1
3
3
1
2
3
3
1
4
3
3
3
1
1
3
3
1
3
3
3

Q13
1
1
2
1
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
2
2
1
1
2
1
1
1
2
1
1
2
2
1
1
1

Q14
2
3
3
5
2
2
2
3
2
3
3
2
3
3
3
3
2
2
2
3
3
3
1
2
2
3
1

2
1
3
3
3
1
3
4
2
5
1
2
2
3

Q15
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
2
1
2
1
2
1
1
1
1
2
1
1
2
1
1
1

Q16
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
2
2
2
1
2
2
2
1
1
1
1
1
1
1
1
1

1
1
1
1
1
1
2
1
2
1
1
1
2
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
3
1
1
1
3
3
1
1
1
2
1
2
2
1
3
1

3
3
1
3

1
2
1
3

3
3
3
4

4
2
4
3

1
2
1
1

3
3
3
2

1
1
1
1

1
1
1
1

1
1
1
2

Q17

Q18
2
2
1
3
4
2
3
1
3
2
2
4
1
2
1
1
1
2
3
2
2
1
1
2
2
3
1
1
1
1
1
1
1
1
3
2
3
3
2
1
4
4
2
2
1
4

Q19
1
1
1
1
3
2
4
2
5
3
2
4
2
2
2
2
1
4
1
1
1
2
1
1
1
6
4
1
4
6
1
1
1
1
3
1
3
1
1
2
1
2
3
1
1
3

Q20
3
3
1
1
3
2
4
1
2
3
3
2
3
2
2
2
1
1
1
1
1
1
3
3
3
3
2
1
1
4
1
1
1
2
4
3
1
3
1
3
2
2
1
1
3
4

3
3
3
2
2
1
3
2
2
2
3
2
1
1
2
3
3
2
1
1
1
4
4
4
3
1
2
1
2
1
1
1
1
1
1
4
1
3
2
3
4
4
3
4
1
3

1
1
2
1

3
6
1
3

1
1
1
2

1
1
3
4

sl.no

gender
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46

1
1
2
1
2
1
1
1
2
1
1
1
1
1
1
1
1
1
1
2
1
1
1
2
1
2
1
2
2
2
1
1
2
1
2
1
2
2
2
2
1
2
1
1
1
1

profession income
age group broadband connection
Q1
Q2
2
1
3
1
2
2
1
3
1
2
5
1
4
1
1
1
3
3
1
2
2
1
3
1
2
2
1
3
1
1
1
2
4
1
1
1
3
5
1
1
4
3
4
1
1
2
1
3
1
1
1
2
4
1
2
1
3
5
1
2
3
3
5
1
2
2
1
2
1
1
5
4
4
1
2
5
1
3
1
1
1
2
3
1
1
1
3
2
1
1
2
1
2
1
1
5
2
4
1
1
1
4
4
1
2
2
1
2
1
1
2
1
2
2
1
2
1
3
1
1
2
1
2
1
1
2
1
2
1
1
4
4
3
1
1
5
3
5
1
1
5
3
3
1
2
4
1
3
1
1
1
3
5
1
2
2
1
2
1
1
5
1
4
1
1
2
1
3
1
1
2
1
2
1
1
1
2
4
1
1
4
2
4
1
2
1
4
4
1
1
2
1
3
1
1
5
2
4
1
2
5
2
4
1
1
5
3
4
1
1
4
4
3
1
1
5
1
3
1
1
2
1
3
1
1
2
1
3
1
1

Q2a
2
1
2
1
1
2
2
2
2
2
1
1
1
2
1
2
1
1
2
2
1
2
1
2
1
2
1
2
1
2
2
1
2
1
2
2
2
2
2
2
1
2
2
1
1
1

3
2
1
1
3
4
4
4

4
1

2
2
4
4
3
4
2
2
2
4
1
1
3
1
1
2
1
2
1
3
4

47
48
49
50

1
2
1
1

3
5
2
1

3
2
1
2

4
3
2
3

1
1
1
1

2
1
1
1

1
2
2
2

1
4
4

Q2b

Q2c
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
2
1
2
2
2
1
2
1
1
1
1
1
2
1
2
2
2
1
1
2
1
1
2
1
2

Q3
5
2
2
2
1
3
2
1
2
5
3
3
1
3
2
2
2
1
1
3
2
4
3
4
4
3
4
3
2
2
3
5
2
5
2
1
2
5
3
2
3
2
2
5
3
4

Q4
4
4
2
4
4
2
4
4
2
4
2
4
2
4
4
4
4
4
4
2
3
4
4
4
4
4
2
2
4
2
4
2
4
4
4
3
4
4
4
4
4
2
2
3
2
4

Q5
4
2
3
4
3
2
4
4
3
4
3
4
3
4
4
4
3
4
3
3
4
1
3
3
2
2
3
3
4
4
4
2
2
1
2
1
1
3
2
2
1
2
3
3
1
4

Q6
2
2
4
1
2
2
1
1
4
2
1
1
3
2
4
1
1
1
2
1
3
2
2
2
3
2
2
3
4
1
1
2
4
3
2
3
3
1
2
3
2
1
3
2
2
3

Q7
1
4
1
1
1
4
4
6
4
4
4
1
1
4
4
4
1
3
1
1
4
1
1
1
1
4
4
2
1
1
4
6
1
1
4
1
1
4
4
4
1
5
4
1
4
4

Q8
1
1
1
1
3
3
1
3
1
2
1
1
1
4
1
1
1
3
1
1
1
3
1
4
4
4
3
3
3
3
1
1
3
1
3
3
3
3
3
3
1
1
1
3
4
4

Q9
2
2
2
2
3
3
1
3
2
3
3
3
1
3
2
2
2
1
1
2
2
4
2
4
2
4
3
3
2
2
2
2
2
2
3
2
4
3
3
3
3
2
2
3
1
3

2
2
1
2
1
1
1
1
1
1
1
1
1
4
2
2
1
1
1
1
2
1
1
1
2
1
3
2
2
2
1
1
1
2
1
4
4
1
2
1
2
1
2
3
1
2

1
1
1
2

2
1
3
5

2
1
4
4

4
1
1
3

1
3
2
1

4
4
1
1

3
2
3
3

2
1
3
1

2
1
2
2

Q10

Q11
2
2
2
2
2
2
2
2
2
3
2
2
2
2
3
2
2
1
3
3
3
3
2
2
2
3
3
2
2
1
2
1
2
4
2
4
3
3
2
3
2
2
2
4
1
2

Q12
3
3
2
1
1
1
2
1
2
1
2
1
3
2
4
3
2
2
2
3
4
1
2
4
4
4
3
2
4
2
3
2
3
1
3
4
1
4
3
4
3
1
1
3
1
2

Q13
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
2
1
1
1
1
2
2
1
1
2
1
1
1
1
1

Q14
2
3
2
2
2
2
2
3
2
3
3
2
3
3
1
2
1
2
3
2
2
2
3
2
5
2
2
2
1
3
4
2
5
3
2
1
3
3
3
2
1
3

Q15
1
1
1
2
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
2
1
1
1
2
2
1
1
1
1
1
2
1
1
1

Q16
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
2
2
1
1
1
1
1
2
1
2
1
1
1
1
1
2
2
2
2
1

Q17
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
2
3
1
1
1
1
1
1
1
3
3
2
1
1
1
1
2
1
3
1

Q18
4
1
2
2
1
1
2
4
1
2
1
1
2
1
2
1
2
1
1
3
1
2
4
1
3
2
1
3
3
2
3
1
1
1
1
4
1
1
1
1
1
2
4
1
2
1

1
1
1
4
1
1
2
3
1
1
4
5
2
1
1
1
1
1
3
1
4
4
1
1
1
1
1
1
1
1
1
2
1
1
1
5
6
1
3
3
1
2
5
1
6
3

3
1
3
3

3
4
1
2

1
1
1
2

2
1
2

2
1
1
1

1
1
1
1

1
1
1
1

2
1
1
1

1
3
1
1

Q19

Q20
2
4
2
1
2
2
2
1
1
4
2
2
1
2
1
1
4
4
1
1
3
1
1
1
3
1
1
3
3
2
2
3
3
2
3
4
1
4
4
3
3
1
1
3
4
2

4
4
2
4
2
3
3
4
2
4
4
2
2
2
3
1
2
4
2
4
2
4
2
4
3
2
3
3
2
3
4
1
1
3
1
4
3
4
4
4
4
3
2
3
1
2

1
3
4
1

3
1
1
1

Gender
male
female

AIRTEL RESPONDENTS

Profession
business
student
service
professional
employed

AIRTEL RESPONDENTS

Income
0-2 lakh
2-4 lakh
4-6 lakh
more 6 lakh

AIRTEL RESPONDENTS

Age
less than 15
15-20
21-25
26-30
more than 30

AIRTEL RESPONDENTS

Broadband connection
Yes
No

AIRTEL RESPONDENTS

Service
Prepaid
postpaid

AIRTEL RESPONDENTS

TYPE OF PLAN
Unlimited
Limited

AIRTEL RESPONDENTS

AIRTEL (%)
34
16

68
32

AIRTEL (%)
8
18
1
4
19

16
36
2
8
38

AIRTEL (%)
29
11
7
3

58
22
14
6

AIRTEL (%)
1
9
26
13
1

2
18
52
26
2

AIRTEL (%)
50
0

100
0

AIRTEL (%)
34
16

68
32

AIRTEL (%)
13
37

26
74

Limited offers
40 GB p.m
60 GB p.m
80 Gb p.m
other offer
Unlimited

AIRTEL RESPONDENTS

MONTHLY RENTALS
Yes
no

AIRTEL RESPONDENTS

Satisfaction level
Fully satisfied
satisfied
Average
Un satisfied
can't say

AIRTEL RESPONDENTS

TYPE OF BROAD BAND

DSL
CABLE MODE
FIBER
WIRELESS

AIRTEL RESPONDENTS

ACCESSIBILITY
1 TO 2
2 TO 3
3 TO 4
MORE THAN 4

AIRTEL RESPONDENTS

PURPOSE
BUSINESS
EDUCATION
ENTERTAINMENT

AIRTEL RESPONDENTS

AIRTEL (%)
18
5
6
8
13

36
10
12
16
26

AIRTEL (%)
34
16

68
32

AIRTEL (%)
1
19
22
5
3

2
28
44
10
6

AIRTEL (%)
0
17
1
32

0
34
2
64

AIRTEL (%)
7
13
16
14

14
26
32
28

AIRTEL (%)
14
17
9

28
34
18

OTHERS

10

INFORMATION SOURCE
FRIENDS
FAMILY
RETAILER
ADVERTAISEMENT
MAGAZINES
CYBER CAF

AIRTEL RESPONDENTS

KEY FEATURE
SPEED
NIGHT TARIFF
GOOD SERVICE
LOW COST

AIRTEL RESPONDENTS

SPEED &SERVICES
EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR

AIRTEL RESPONDENTS

INFORMATION ABOUT LATEST OFFERS

FREQUENTLY
RARE
VERY RARE
NEVER

AIRTEL RESPONDENTS

REVIEW OF CUSTOMER CARE

EXCELLENT
GOOD

AIRTEL RESPONDENTS

20

AIRTEL (%)
22
2
2
19
4
1

44
4
4
38
8
2

AIRTEL (%)
18
4
21
7

36
8
42
14

AIRTEL (%)
5
20
24
1
0

10
40
48
2
0

AIRTEL (%)
24
17
3
6

48
34
6
12

AIRTEL (%)
3
26

6
52

AVERAGE
POOR
VERY POOR

15
4
2

TIME TAKEN TO SOLVE COMPLAINTS

5 HOURS
10 HOURS
24 HOURS
MORE THAN 24 HOURS

AIRTEL RESPONDENTS

VOIP OFFER
YES
NO

AIRTEL RESPONDENTS

VOICE CLARITY IN VOIP

EXCELLENT
GOOD
AVERAGE
POOR
VERY POOR
CANT SAY

AIRTEL RESPONDENTS

MARKET PRESENCE
YES
NO

AIRTEL RESPONDENTS

AVAILABILITY OF STORS
YES
NO

AIRTEL RESPONDENTS

30
8
4

AIRTEL (%)
12
7
22
9

24
14
44
20

AIRTEL (%)
39
11

78
22

AIRTEL (%)
5
16
21
1
2
5

10
32
42
2
4
10

AIRTEL (%)
44
6

88
12

AIRTEL (%)
43
7

86
14

RECOMMENDING TO FRIENDS
YES
CANT SAY
NO

AIRTEL RESPONDENTS

OPINION ABOUT NEW ENTRANTS

MTS
HATHWAY
TIKONA
SIFY

AIRTEL RESPONDENTS

WHO ARE KEY COMPITATORS

BSNL/Airtel
VODAFONE
RELIANCE
TATA DOCOMO
IDEA
OTHERS

AIRTEL RESPONDENTS

STRATEGIES
ONLINE BOOKING
TELE CALL
PERSONAL BOOKING
OTHERS

AIRTEL RESPONDENTS

PRICING STRATEGIES
FIRST COME FIRST SERVICE
DISCOUNT OFFERS
PREMIUM OFFERS
PACKAGE OFFERS

AIRTEL RESPONDENTS

AIRTEL (%)
38
8
4

76
16
8

AIRTEL (%)
21
16
8
5

42
32
16
10

AIRTEL (%)
23
10
8
5
1
3

46
20
16
10
2
6

AIRTEL (%)
21
11
14
4

42
22
28
8

AIRTEL (%)
18
11
13
8

36
22
26
16

BSNL RESPONDENTS

BSNL (%)
33
17

BSNL RESPONDENTS

66
34

BSNL (%)
12
19
2
5
12

BSNL RESPONDENTS

24
38
4
10
24

BSNL (%)
24
10
11
5

BSNL RESPONDENTS

48
20
22
10

BSNL (%)
0
10
20
15
5

BSNL RESPONDENTS

0
20
40
30
10

BSNL (%)
50
0

BSNL RESPONDENTS

100
0

BSNL (%)
36
14

BSNL RESPONDENTS

72
28

BSNL (%)
21
29

42
58

BSNL RESPONDENTS

BSNL (%)
10
8
5
11
16

BSNL RESPONDENTS

20
16
10
22
32

BSNL (%)
36
14

BSNL RESPONDENTS

72
28

BSNL (%)
7
18
13
5
7

BSNL RESPONDENTS

14
36
26
10
14

BSNL (%)
1
14
3
32

BSNL RESPONDENTS

2
28
6
64

BSNL (%)
8
10
16
16

BSNL RESPONDENTS

16
20
32
32

BSNL (%)
15
19
11

30
38
22

BSNL RESPONDENTS

10

BSNL (%)
23
1
1
22
1
2

BSNL RESPONDENTS

46
2
2
44
2
4

BSNL (%)
22
2
20
6

BSNL RESPONDENTS

44
4
40
12

BSNL (%)
7
22
17
4
0

BSNL RESPONDENTS

14
44
34
8
0

BSNL (%)
27
18
2
3

BSNL RESPONDENTS

54
36
4
6

BSNL (%)
5
28

10
56

14
3
0

BSNL RESPONDENTS

28
6
0

BSNL (%)
13
14
13
10

BSNL RESPONDENTS

26
28
26
20

BSNL (%)
42
8

BSNL RESPONDENTS

84
16

BSNL (%)
6
22
14
1
2
5

BSNL RESPONDENTS

12
44
28
2
4
10

BSNL (%)
42
8

BSNL RESPONDENTS

84
16

BSNL (%)
40
10

80
20

BSNL RESPONDENTS

BSNL (%)
41
5
4

BSNL RESPONDENTS

82
10
8

BSNL (%)
27
13
5
5

BSNL RESPONDENTS

54
26
10
10

BSNL (%)
31
4
6
4
3
2

BSNL RESPONDENTS

62
8
12
8
6
4

BSNL (%)
18
12
11
9

BSNL RESPONDENTS

36
24
22
18

BSNL (%)
8
14
12
16

16
28
24
32

Gender
AIRTEL (%)
68

BSNL (%)

66
34

32

male

female

Income
58
60

48

40

20

22

22
20

AIRTEL (%)

10

14

BSNL (%)

0
0-2 lakh

2-4 lakh

4-6 lakh

more 6 lakh

Broadband connection

BSNL (%)
50%

AIRTEL (%)
50%

Types of plan
80

74

70
58

70
58

Axis Title

60
50

42
AIRTEL (%)

40
26

30

BSNL (%)

20
10
0
Unlimited

Limited

BSNL (%)

AIRTEL (%)

28

32%

Yes

Yes
72

no
68%

Type of broadband
64 64

70
60
50
34

40

AIRTEL (%)

28

30

BSNL (%)

20
10

0
DSL

CABLE MODE

FIBER

WIRELESS

no

Purpose
38

30

40
30
20
10
0

34

28

22
18

2010
AIRTEL (%)
BSNL (%)

Key Feature
50
45
40
35
30
25
20
15
10
5
0

44

42

40

36

AIRTEL (%)
14

BSNL (%)
12

8
4
SPEED

NIGHT TARIFF

GOOD SERVICE

LOW COST

INFORMATION ABOUT LATEST OFFERS

54

60
50
40

48
34 36
AIRTEL (%)

30

BSNL (%)

20
10

12
6

10

0
FREQUENTLY

RARE

VERY RARE

NEVER

TIME TAKEN TO SOLVE COMPLAINTS

20
20

MORE THAN 24 HOURS

26

24 HOURS
10 HOURS

44

28

14

BSNL (%)
AIRTEL (%)

26
24

5 HOURS
0

10

20

30

40

50

VOICE CLARITY IN VOIP

50
40
30
20
10
0

44
42
32

28

12
10
2
2

AIRTEL (%)

4
4

10
10

AIRTEL (%)
BSNL (%)

BSNL (%)

20

14
YES

80

NO

86

OPINION ABOUT NEW ENTRANTS

60
50

54
42

40

32
AIRTEL (%)

26

30

BSNL (%)

16

20

10

10

10

10
0
MTS

HATHWAY

TIKONA

SIFY

STRATEGIES
45
40
35
30
25
20
15
10
5
0

42
36
28
22

24

22
18
8

ONLINE
BOOKING

TELE CALL

PERSONAL
BOOKING

OTHERS

AIRTEL (%)
BSNL (%)

Professiion
36 38

40
30
20

38

24

24

16
2 4

10

8 10

AIRTEL (%)
BSNL (%)

Age
52

60

40

40
20

26 30

18 20
2

10

0
less than 15

15-20

21-25

AIRTEL (%)

26-30

more than
30

BSNL (%)

Prepaid
28

68
72

AIRTEL (%)
BSNL (%)

Limited Offers
40
35

36
32

40

36
32

35
30
25

26
22

20

20

16

15

AIRTEL (%)

16
12

10

BSNL (%)

10

10
5
0
40 GB p.m

60 GB p.m

80 Gb p.m

other offer

Unlimited

Satisfaction level
44

50
36

40

28

30
Yes
no

14

20
10

26
14

10 10

AIRTEL (%)
BSNL (%)

0
Fully
satisfied

satisfied

Average

Un
satisfied

can't say

Accessibility
32 32

35
26

30
25
20

32
28

20
14

16

AIRTEL (%)

15

BSNL (%)

10
5
0
1 TO 2

2 TO 3

3 TO 4

MORE THAN
4

Information Source
44

50
40
30
20
10
0

46

44
38
4

2
4

2
8

4
AIRTEL (%)

BSNL (%)

Speed & Service

60

44
40

40

48

34

14
10

20

2
EXCELLENT

GOOD

AVERAGE

POOR

AIRTEL (%)
0

BSNL (%)

0
VERY
POOR

REVIEW OF CUSTOMER CARE

60

52

56

50
40

30 28

30

AIRTEL (%)
BSNL (%)

20
10

10

8 6

SNL (%)

10

8 6

0
EXCELLENT

GOOD

AVERAGE

POOR

VERY POOR

AIRTEL (%)

BSNL (%)

22

16
YES
NO
78

BSNL (%)

AIRTEL (%)
16

12
YES
88

NO

AIRTEL (%)

YES

16

YES

NO

CANT SAY

76

NO

WHO ARE KEY COMPITATORS

80
60
40
20
0

62
46
20

16

12

10
2

PRICING STRATEGIES
PACKAGE OFFERS

32

16
24
26

PREMIUM OFFERS
DISCOUNT OFFERS

22

28

16

FIRST COME FIRST SERVICE

0

10

20

36
30

40

postpaid

32

AIRTEL (%)
BSNL (%)

AIRTEL (%)
BSNL (%)

AIRTEL (%)
BSNL (%)

AIRTEL (%)
BSNL (%)

AIRTEL (%)
BSNL (%)

AIRTEL (%)
BSNL (%)

BSNL (%)

YES
NO

84

BSNL (%)

YES
84

NO

BSNL (%)

10

8
YES
82

OMPITATORS

4
6

AIRTEL (%)
BSNL (%)

BSNL (%)
AIRTEL (%)

CANT SAY
NO