BMW Word

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\ul0\nosupersub\cf5\f6\fs40 Subject\par\pard\column \ql \li5049\sb0\sl-
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\up0 \expndtw0\charscalex139 \ul0\nosupersub\cf5\f6\fs40 Brand Management
\par\pard\ql \li4536\sb0\sl-460\slmult0 \par\pard\ql\li4536\sb0\sl-460\slmult0
\par\pard\ql\li4536\sb60\sl-460\slmult0 \up0 \expndtw0\charscalex125 Supervised
By \par\pard\ql \li3835\sb0\sl-460\slmult0 \up0 \expndtw0\charscalex129 Dr. Reshma
Nasreen \par\pard\ql \li4065\sb0\sl-500\slmult0 \par\pard\ql\li4065\ri695\sb447\sl-
500\slmult0\tx6484 \up0 \expndtw0\charscalex156 \u9632?^T~"^^^l Submitted By
\line\tab \up0 \expndtw0\charscalex149 Azharuddin Khan \par\pard\ql
\li4569\ri799\sb0\sl-340\slmult0\fi100\tx5712 \up0 \expndtw0\charscalex134
\ul0\nosupersub\cf6\f7\fs30 MBA (Pharmaceutical Management) \line\tab \up0
\expndtw0\charscalex139 Semester: 1 , Batch: 2009-11 \up0 \expndtw0\charscalex140
Department of Management Studies \par\pard\ql \li4142\sb54\sl-460\slmult0 \up0
\expndtw0\charscalex145 \ul0\nosupersub\cf5\f6\fs40 Jamia Hamdard, New Delhi
\par\pard\li1391\sb0\sl-253\slmult0\par\pard\li1391\sb107\sl-253\slmult0\fi0\tx1492
\up0 \expndtw-5\charscalex100 \ul0\nosupersub\cf3\f4\fs22 |\tab \up0
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Page\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-240{\bkmkstart
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\expndtw0\charscalex130 \ul0\nosupersub\cf3\f4\fs22 The BMW Group: \par\pard\ql
\li1900\sb0\sl-253\slmult0 \par\pard\ql\li1900\sb74\sl-253\slmult0 \up0
\expndtw0\charscalex118 With the three brands, BMW, MINI and Rolls-
Royce\par\pard\sect\sectd\sbknone\cols2\colno1\colw8158\colsr160\colno2\colw3442\co
lsr160\qj \li1200\ri415\sb21\sl-268\slmult0\fi14 \up0 \expndtw0\charscalex119 Motor
Cars, the BMW Group has its sights set firmly on the \line \up0
\expndtw0\charscalex122 premium sector of the international automobile market.
To \line \up0 \expndtw0\charscalex130 achieve its aims, the company knows how to
deploy its \line \up0 \expndtw0\charscalex138 strengths with an efficiency that is
unmatched in the \line \up0 \expndtw0\charscalex116 automotive industry. From
research and development to sales \line \up0 \expndtw0\charscalex116 and marketing,
BMW Group is committed to the very highest \line \up0 \expndtw0\charscalex124 in
quality for all its products and services. The company's \line \up0
\expndtw0\charscalex126 success to date is proof of this strategy's correctness.
The \line \up0 \expndtw0\charscalex117 strategic objective is clearly defined: The
BMW Group is the \line \up0 \expndtw0\charscalex118 leading provider of premium
products and premium services \line \up0 \expndtw0\charscalex105 for individual
mobility.\par\pard\ql \li1209\sb0\sl-184\slmult0 \par\pard\ql \li1209\sb151\sl-
184\slmult0 \up0 \expndtw0\charscalex116 \ul0\nosupersub\cf7\f8\fs16
Germany\par\pard\ql \li1214\sb0\sl-253\slmult0 \par\pard\ql \li1214\sb77\sl-
253\slmult0 \up0 \expndtw0\charscalex137 \ul0\nosupersub\cf3\f4\fs22 Overseas
subsidiaries\par\pard\qj \li2611\ri4087\sb269\sl-278\slmult0 \up0
\expndtw0\charscalex108 South Africa \line \up0 \expndtw0\charscalex115 United
States\par\pard\qj \li2611\sb0\sl-278\slmult0 \par\pard\qj \li2601\ri4672\sb274\sl-
278\slmult0\fi9 \up0 \expndtw0\charscalex119 Canada \line \up0
\expndtw0\charscalex109 Austria\par\pard\ql \li1224\sb0\sl-253\slmult0 \par\pard\ql
\li1224\sb0\sl-253\slmult0 \par\pard\ql \li1224\sb58\sl-253\slmult0 \up0
\expndtw0\charscalex127 BMW India\par\pard\column \ql \li409\sb0\sl-216\slmult0
\up0 \expndtw0\charscalex102 \ul0\nosupersub\cf8\f9\fs24 "&E553I\par\pard\qj
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\expndtw0\charscalex149 \ul0\nosupersub\cf9\f10\fs8 IMtNI, .,, \line \up0
\expndtw0\charscalex158 " I'UNt'n\par\pard\ql \li140\sb0\sl-110\slmult0 \up0
\expndtw-2\charscalex100 \ul0\nosupersub\cf10\f11\fs12\ul HilMllr \up0
\expndtw0\charscalex206 \u8222? ^!S\par\pard\qj \li8318\sb0\sl-114\slmult0
\par\pard\qj \li25\ri1951\sb4\sl-114\slmult0\fi76 \up0 \expndtw0\charscalex106
\ul0\nosupersub\cf11\f12\fs12 -tmiiutn,, i\u8482?,,IIMIV:-!� \line \up0 \expndtw-
2\charscalex100 \u8226?UBiiiiMIII,, \up0 \expndtw0\charscalex119 \u8226?
*>""""\par\pard\qj \li20\ri1957\sb0\sl-108\slmult0\fi28\tx740 \up0
\expndtw0\charscalex129 mium\tab \up0 \expndtw0\charscalex133 tmiuiunp,,. \line
\up0 \expndtw0\charscalex121 \u8226?\u9632?imiiHiiirT>ii""iiK-ii.\par\pard\ql
\li207\sb5\sl-92\slmult0\tx793 \up0 \expndtw0\charscalex147
\ul0\nosupersub\cf9\f10\fs8 l�u�,,-,.,,\tab \up0 \expndtw0\charscalex138 Mil:: \up0
\expndtw-1\charscalex100 1\par\pard\ql \li8400\sb0\sl-184\slmult0 \par\pard\ql
\expndtw0\charscalex113 \ul0\nosupersub\cf7\f8\fs16 BMW Headquarter at
Munich, \par\pard\sect\sectd\sbknone \li1214\sb27\sl-253\slmult0\fi710\tx10238 \up0
\expndtw0\charscalex129 \ul0\nosupersub\cf3\f4\fs22 Headquartered in Gurgaon
(National Capital Region) BMW India is a\tab \up0 \expndtw0\charscalex129
100%\par\pard\sect\sectd\sbknone \li1214\sb21\sl-253\slmult0\fi0\tx8908 \up0
\expndtw0\charscalex129 subsidiary of the BMW Group. The initial investment in
India is\tab \up0 \expndtw0\charscalex129 1.1 billion
Indian\par\pard\sect\sectd\sbknone \li1214\sb21\sl-253\slmult0\fi9 \up0
\expndtw0\charscalex129 Rupees.\par\pard\qj \li1200\ri841\sb0\sl-270\slmult0
\up0 \expndtw0\charscalex127 The wide range of BMW in India include the
establishment of a production plant in \up0 \expndtw0\charscalex121 Chennai \up0
\expndtw0\charscalex136 (Tamil Nadu) and development of a dealer organisation
across major \up0 \expndtw0\charscalex129 metropolitan centres of the country.
\par\pard\ql \li1915\sb18\sl-253\slmult0\tx3700 \up0 \expndtw0\charscalex132 On 29
March \tab \up0 \expndtw0\charscalex134 2007, BMW India officially opened its
production plant in \par\pard\qj \li1209\ri837\sb0\sl-280\slmult0\fi4 \up0
\expndtw0\charscalex127 Chennai. The BMW Plant Chennai produces the BMW 3 Series
and BMW 5 Series \up0 \expndtw0\charscalex133 Sedans in petrol and diesel variants
and has a capacity to produce 3000 units per \up0 \expndtw0\charscalex133 year on a
single shift basis. \par\pard\ql
\li1924\sb1\sl-237\slmult0\tx3177 \up0 \expndtw0\charscalex122 Presently, \tab
\up0 \expndtw0\charscalex128 12 dealers represent BMW in the Indian market; Bird
Automotive \par\pard\qj \li1214\ri847\sb8\sl-280\slmult0\fi9 \up0
\expndtw0\charscalex123 (Gurgaon, NCR), Deutschen Motoren (New Delhi); Navnit
Motors (Mumbai), Infinity \up0 \expndtw0\charscalex119 Cars \up0
\expndtw0\charscalex137 (South Mumbai); Krishna Automobiles \up0
\expndtw0\charscalex137 (Chandigarh); Navnit Motors \par\pard\ql \li1224\sb3\sl-
253\slmult0\tx7795 \up0 \expndtw0\charscalex126 (Bangalore), Delta Motors
(Hyderabad), Kun Exclusive \tab \up0 \expndtw0\charscalex125 (Chennai), Bavaria
Motors \par\pard\ql \li1224\sb27\sl-253\slmult0\tx3840\tx6902 \up0
\expndtw0\charscalex126 (Pune), OSL Prestige \tab \up0 \expndtw0\charscalex124
(Kolkata), Parsoli Motors \tab \up0 \expndtw0\charscalex130 (Ahmedabad) and Platino
Classic \par\pard\qj \li1209\ri838\sb0\sl-280\slmult0\fi14 \up0
\expndtw0\charscalex129 (Kochi) . Owing to an exuberant growth potential, BMW is
hopeful of multiplying \up0 \expndtw0\charscalex133 its annual sales volume and has
already chalked out an extensive dealer strategy \up0 \expndtw0\charscalex133 to
support its plans. \par\pard\sect\sectd\fs24\paperw11900\paperh16840{\bkmkstart
Pg5}{\bkmkend Pg5}\ql \li4\sb0\sl-198\slmult0 \up0 \expndtw-1\charscalex100
\ul0\nosupersub\cf3\f4\fs22 BMW: \par\pard\li1214\sb0\sl-
253\slmult0\par\pard\li1214\sb0\sl-253\slmult0\par\pard\li1214\sb0\sl-
253\slmult0\fi705 \up0 \expndtw0\charscalex136 BMW India will further strengthen
the dealer network by stepping into Phase\par\pard\li1214\sb21\sl-
253\slmult0\fi9\tx1617 \up0 \expndtw-5\charscalex100 II\t \up0
\expndtw0\charscalex120 ,\tab \up0 \expndtw0\charscalex135 by expanding into the
markets of Ludhiana, Bhubaneshwar, Jaipur and\par\pard\li1214\sb21\sl-
253\slmult0\fi0 \up0 \expndtw0\charscalex135 Coimbatore, by the end of
2009.\par\pard\qj \li1214\ri840\sb0\sl-270\slmult0\fi705 \up0
\expndtw0\charscalex130 BMW dealerships presently display the BMW 3 Series (325i,
320i and 320d, \up0 \expndtw0\charscalex130 320d Highline) and BMW 5 Series (525i,
530i, 520d, 530d and 530d Highline) that \up0 \expndtw0\charscalex130 are produced
at the BMW Plant Chennai. BMW dealerships also display the BMW \par\pard\qj
\li1209\ri853\sb7\sl-270\slmult0\fi9 \up0 \expndtw0\charscalex127 6 Series (650i
Coupe and 650i Convertible), BMW 7 Series (750Li), BMW X3 (X3 \up0
\expndtw0\charscalex122 xDrive25i, X3 xDrive20d) and the BMW X5 (X5 xDrive48i and
X5 xDrive30d) which \up0 \expndtw0\charscalex134 are available in the country as
CBU's \up0 \expndtw0\charscalex126 (completely built-up units). The BMW M3
\par\pard\qj \li1214\ri840\sb10\sl-270\slmult0 \up0 \expndtw0\charscalex124 coupe,
BMW M3 Convertible, BMW M5, BMW M6 Coupe, BMW M6 Convertible, \up0
\expndtw0\charscalex124 BMW 6 Series Individual and BMW 7 Series Individual can
also be ordered at BMW \up0 \expndtw0\charscalex124 India dealerships. \par\pard\qj
\li1204\ri844\sb0\sl-273\slmult0\fi715 \up0 \expndtw0\charscalex130 BMW India has
also established an International Purchasing Office (IPO) at \up0
\expndtw0\charscalex134 its Headquarters in Gurgaon. The IPO will focus on the
development of exports \up0 \expndtw0\charscalex132 from India to the BMW Group
International Production Network and there work \up0 \expndtw0\charscalex145
towards increasing the sourcing share from India over the next years. The \up0
\expndtw0\charscalex134 activities include the identification and assessment of
potential suppliers taking \up0 \expndtw0\charscalex132 into account BMW's
requirements for quality, technology and logistics. The IPO \up0
\expndtw0\charscalex130 will explore procurement of production material \up0
\expndtw0\charscalex132 (components) as well as IT and \par\pard\ql \li1224\sb1\sl-
242\slmult0 \up0 \expndtw0\charscalex124 Engineering Services. \par\pard\ql
\li1219\sb0\sl-253\slmult0 \par\pard\ql\li1219\sb56\sl-253\slmult0 \up0
\expndtw0\charscalex133 BMW Financial Services. \par\pard\qj \li1200\ri862\sb0\sl-
273\slmult0\fi720 \up0 \expndtw0\charscalex130 BMW India has partnered with Bajaj
Allianz General Insurance for offering \up0 \expndtw0\charscalex131 motor insurance
and with ICICI Bank to offer customized financial solutions and \up0
\expndtw0\charscalex131 ORIX Auto Infrastructure Services Limited for leasing
services for its customers. \up0 \expndtw0\charscalex131 These products and
services are offered through the BMW Financial Services. \par\pard\ql
\ul0\nosupersub\cf12\f13\fs28\ul Brand width \par\pard\qj \li1204\sb0\sl-
266\slmult0 \par\pard\qj\li1204\ri2273\sb19\sl-266\slmult0\fi791 \up0
\expndtw0\charscalex123 \ul0\nosupersub\cf3\f4\fs22 Since its inception, the BMW
brand has stood for one thing: sheer \up0 \expndtw0\charscalex119 driving pleasure.
Sporting and dynamic performance combine with peerless \up0 \expndtw0\charscalex112
design and exclusive quality, resulting in the unique appeal of
BMW \up0 \expndtw0\charscalex112 automobiles. \par\pard\ql \li1204\sb5\sl-
253\slmult0 \up0 \expndtw0\charscalex108 Website: {\field{\*\fldinst {HYPERLINK
"http://www.bmw.com/" }}{\fldrslt {\ul0\nosupersub\cf3\f4\fs22 www.bmw.com}}}
\par\pard\qj \li1209\ri2682\sb265\sl-280\slmult0\fi681 \up0 \expndtw0\charscalex116
\ul0\nosupersub\cf3\f4\fs22 The MINI brand is refreshingly different: extroverted,
spontaneous \up0 \expndtw0\charscalex117 and in every respect something out of the
ordinary. Ideal for a society that \par\pard\li1200\sb12\sl-
276\slmult0\fi0\tx9964 \dn2 \expndtw0\charscalex115 was young, unconventional and
ready for change, the MINI Classic became\tab \up0 \expndtw0\charscalex106
\ul0\nosupersub\cf8\f9\fs24 MINI\par\pard\qj \li1209\ri2692\sb0\sl-260\slmult0 \up0
\expndtw0\charscalex122 \ul0\nosupersub\cf3\f4\fs22 a cult vehicle in the sixties
and seventies. Since then the brand has lost \up0 \expndtw0\charscalex116 none of
its youthful charm. MINI is part of a lifestyle that is cosmopolitan \up0
\expndtw0\charscalex110 and confident, ready for everything. \par\pard\ql
\li1204\sb16\sl-253\slmult0 \up0 \expndtw0\charscalex105 Website:
{\field{\*\fldinst {HYPERLINK "http://www.mini.com/" }}{\fldrslt
{\ul0\nosupersub\cf3\f4\fs22 www.MINI.com}}} \par\pard\li1200\sb0\sl-
253\slmult0\par\pard\li1200\sb35\sl-253\slmult0\fi14\tx10310 \dn2
\expndtw0\charscalex123 \ul0\nosupersub\cf3\f4\fs22 Rolls-Royce: Rolls-Royce Motor
Cars Limited has been part of the BMW\tab \up0 \expndtw0\charscalex194
oa\par\pard\li1200\sb19\sl-322\slmult0\fi14\tx10046 \up0 \expndtw0\charscalex120
Group since January 1, 2003. Rolls-Royce is one of the most fascinating and\tab
\dn5 \expndtw0\charscalex110 \ul0\nosupersub\cf1\f2\fs28 E?\par\pard\li1200\sb0\sl-
198\slmult0\fi0 \up0 \expndtw0\charscalex117 \ul0\nosupersub\cf3\f4\fs22 well-known
brands in the world, the luxury motor car par excellence. For
over\par\pard\li1200\sb217\sl-276\slmult0\fi8961 \up0 \expndtw0\charscalex161
\ul0\nosupersub\cf8\f9\fs24 ��l3\par\pard\li1200\sb0\sl-198\slmult0\fi191\tx1492
\up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf3\f4\fs22 |\tab \up0
\expndtw0\charscalex142
Page\par\pard\sect\sectd\fs24\paperw11900\paperh16840{\bkmkstart Pg6}{\bkmkend
Pg6}\par\pard\qj \li1209\sb0\sl-260\slmult0 \par\pard\qj\li1209\sb0\sl-
260\slmult0 \par\pard\qj\li1209\sb0\sl-260\slmult0 \par\pard\qj\li1209\sb0\sl-
260\slmult0 \par\pard\qj\li1209\ri870\sb85\sl-260\slmult0\fi14 \up0
\expndtw0\charscalex116 \ul0\nosupersub\cf3\f4\fs22 100 years, motor cars of the
Rolls-Royce brand have stood for truly outstanding engineering, \up0
\expndtw0\charscalex107 quality and reliability. \par\pard\ql \li1204\sb26\sl-
253\slmult0 \up0 \expndtw0\charscalex111 Website: {\field{\*\fldinst {HYPERLINK
"http://www.rolls-roycemotorcars.com/" }}{\fldrslt {\ul0\nosupersub\cf3\f4\fs22
www.rolls-roycemotorcars.com}}} \par\pard\ql \li1214\sb0\sl-253\slmult0
\par\pard\ql\li1214\sb34\sl-253\slmult0 \up0 \expndtw0\charscalex118
\ul0\nosupersub\cf3\f4\fs22 Motorcycles: Premium is the key word for BMW Group
motorcycles as well. \par\pard\ql \li1204\sb7\sl-253\slmult0 \up0
\expndtw0\charscalex119 The group has enjoyed great success with their strategy: to
develop and build \par\pard\ql \li1204\sb27\sl-253\slmult0 \up0
\expndtw0\charscalex119 the best motorcycles, set standards with regard to
technology, environmental \par\pard\ql \li1214\sb7\sl-253\slmult0\tx9681 \up0
\expndtw0\charscalex116 protection and safety, and provide outstanding customer
service in the pre- and \tab \dn3 \expndtw0\charscalex133
\ul0\nosupersub\cf13\f14\fs18 Motorcycles \par\pard\ql \li1209\sb7\sl-
253\slmult0 \up0 \expndtw0\charscalex119 \ul0\nosupersub\cf3\f4\fs22 after-sales
phases. \par\pard\ql \li1204\sb27\sl-253\slmult0 \up0 \expndtw0\charscalex111
Website: {\field{\*\fldinst {HYPERLINK "http://www.bmw-motorrad.com/" }}{\fldrslt
{\ul0\nosupersub\cf3\f4\fs22 www.bmw-motorrad.com}}} \par\pard\ql \li1224\sb0\sl-
276\slmult0 \par\pard\ql\li1224\sb12\sl-276\slmult0 \up0 \expndtw0\charscalex134
\ul0\nosupersub\cf14\f15\fs24\ul BMW Brand Portfolio \par\pard\ql \li1224\sb0\sl-
322\slmult0 \par\pard\ql\li1224\sb224\sl-322\slmult0 \up0
\expndtw0\charscalex118 \ul0\nosupersub\cf1\f2\fs28 1 Series
\par\pard\li1214\sb0\sl-161\slmult0\par\pard\li1214\sb0\sl-
161\slmult0\par\pard\li1214\sb131\sl-161\slmult0\fi9\tx2932\tx4603\tx6043 \up0
\expndtw0\charscalex104 \ul0\nosupersub\cf2\f3\fs14 Three-door\tab \up0
\expndtw0\charscalex100 Five-door\tab \up0 \expndtw0\charscalex103 Coupe\tab
\up0 \expndtw0\charscalex100 Convertible\par\pard\li1214\sb0\sl-
322\slmult0\par\pard\li1214\sb99\sl-322\slmult0\fi0\tx7684 \up0
\expndtw0\charscalex129 \ul0\nosupersub\cf1\f2\fs28
3Series\tab \up0 \expndtw0\charscalex130 6Series\par\pard\li1214\sb0\sl-
207\slmult0\par\pard\li1214\sb150\sl-207\slmult0\fi129\tx6043\tx7996\tx9441 \up0
\expndtw0\charscalex110 \ul0\nosupersub\cf13\f14\fs18 Sedan\tab \dn2
\expndtw0\charscalex100 Convertible\tab \up0 \expndtw0\charscalex110 Sedan\tab \dn2
\expndtw-2\charscalex100 ActiveHybrid 7\par\pard\li1219\sb0\sl-
322\slmult0\fi0\tx6283 \up0 \expndtw0\charscalex129 \ul0\nosupersub\cf1\f2\fs28
5Series\tab \up0 \expndtw0\charscalex129 7Series\par\pard\ql \li5395\sb39\sl-
207\slmult0 \up0 \expndtw-2\charscalex100 \ul0\nosupersub\cf13\f14\fs18
-\par\pard\li1200\sb0\sl-207\slmult0\par\pard\li1200\sb0\sl-
207\slmult0\par\pard\li1200\sb135\sl-207\slmult0\fi191\tx4387\tx8040 \up0
\expndtw0\charscalex110 Sedan\tab \up0 \expndtw0\charscalex110 Gran Turismo\tab
\up0 \expndtw0\charscalex110
Convertible\par\pard\sect\sectd\sbknone\cols3\colno1\colw4232\colsr160\colno2\colw2
811\colsr160\colno3\colw4407\colsr160\ql \li1200\sb265\sl-322\slmult0 \up0
\expndtw0\charscalex125 \ul0\nosupersub\cf1\f2\fs28 X Series\par\pard\ql
\li1713\sb107\sl-184\slmult0\tx3235 \up0 \expndtw-7\charscalex100
\ul0\nosupersub\cf7\f8\fs16 X1\tab \up0 \expndtw-6\charscalex100
\ul0\nosupersub\cf13\f14\fs18 X3\par\pard\ql \li1224\sb288\sl-322\slmult0 \up0
\expndtw0\charscalex122 \ul0\nosupersub\cf1\f2\fs28 M Series\par\pard\ql
\li1675\sb1\sl-69\slmult0 \up0 \expndtw0\charscalex100 \ul0\nosupersub\cf15\f16\fs6
\u9632?\u8226?\par\pard\ql \li1377\sb0\sl-207\slmult0 \par\pard\ql \li1377\sb75\sl-
207\slmult0\tx2971 \up0 \expndtw0\charscalex104 \ul0\nosupersub\cf13\f14\fs18 M3
Sedan\tab \up0 \expndtw0\charscalex101 M3 Coupe\par\pard\column \ql \li4819\sb0\sl-
207\slmult0\tx1834 \up0 \expndtw-6\charscalex100 X5\tab \up0 \expndtw-
8\charscalex100 X6\par\pard\ql \li4392\sb0\sl-230\slmult0 \par\pard\ql
\expndtw0\charscalex111 \ul0\nosupersub\cf16\f17\fs20 <*~\par\pard\ql
\li20\sb101\sl-207\slmult0\tx1805 \up0 \expndtw-1\charscalex100
\ul0\nosupersub\cf13\f14\fs18 M3 Convertible\tab \up0 \expndtw0\charscalex104 M5
Sedan\par\pard\column \ql \li1825\sb265\sl-322\slmult0 \up0 \expndtw0\charscalex127
\ul0\nosupersub\cf1\f2\fs28 Z4 Series\par\pard\ql \li7353\sb0\sl-207\slmult0
\par\pard\ql \li54\sb108\sl-207\slmult0\tx846 \up0 \expndtw0\charscalex140
\ul0\nosupersub\cf13\f14\fs18 rS� \tab \up0 \expndtw-2\charscalex100
^\par\pard\ql \li7353\sb0\sl-218\slmult0 \par\pard\ql \li20\sb80\sl-
218\slmult0\tx1950 \up0 \expndtw-3\charscalex100 ActiveHybrid X6\tab \up0
\expndtw0\charscalex104 \ul0\nosupersub\cf3\f4\fs22 Z4 Roadster\par\pard\ql
\ul0\nosupersub\cf17\f18\fs36 -~e\par\pard\ql \li342\sb11\sl-207\slmult0\tx1840
\up0 \expndtw-3\charscalex100 \ul0\nosupersub\cf13\f14\fs18 M5 Touring\tab \up0
\expndtw0\charscalex101 M6 Coupe
\par\pard\sect\sectd\fs24\paperw11900\paperh16840{\bkmkstart Pg7}{\bkmkend
Pg7}\par\pard\ql \li1209\sb0\sl-207\slmult0 \par\pard\ql\li1209\sb0\sl-
207\slmult0 \par\pard\ql\li1209\sb172\sl-207\slmult0 \up0 \expndtw-
1\charscalex100 \ul0\nosupersub\cf13\f14\fs18 M6 Convertible \par\pard\qj
\li1224\sb0\sl-280\slmult0 \par\pard\qj\li1224\ri6230\sb253\sl-280\slmult0 \up0
\expndtw0\charscalex117 \ul0\nosupersub\cf3\f4\fs22 PRODUCT RELATED ATTRIBUTES:
\up0 \expndtw0\charscalex118 Stylish peerless design \par\pard\qj
\li1406\ri7933\sb17\sl-260\slmult0 \up0 \expndtw0\charscalex129 German
engineering \up0 \expndtw0\charscalex127 Performance \par\pard\ql \li1411\sb0\sl-
273\slmult0 \par\pard\ql\li1411\ri9180\sb17\sl-273\slmult0\fi9 \up0
\expndtw0\charscalex118 Reliability \up0 \expndtw0\charscalex122 Comfort \up0
\expndtw0\charscalex128 Speed \up0 \expndtw0\charscalex129 Safety \par\pard\ql
\li1224\sb44\sl-253\slmult0 \up0 \expndtw0\charscalex124 Exclusive quality
\par\pard\ql \li1209\sb47\sl-253\slmult0 \up0 \expndtw0\charscalex129 Well-
established brands \par\pard\ql \li1224\sb0\sl-345\slmult0
\par\pard\ql\li1224\sb0\sl-345\slmult0 \par\pard\ql\li1224\sb201\sl-345\slmult0
\up0 \expndtw0\charscalex135 \ul0\nosupersub\cf18\f19\fs30\ul Marketing
Strategies \par\pard\ql \li1214\sb0\sl-253\slmult0 \par\pard\ql\li1214\sb18\sl-
253\slmult0 \up0 \expndtw0\charscalex119 \ul0\nosupersub\cf3\f4\fs22 COMMUNICATION,
PRICING AND DISTRIBUTION: \par\pard\qj \li1204\ri835\sb271\sl-273\slmult0\fi715
\up0 \expndtw0\charscalex142 Most of the BMW communication takes place through
print media in \up0 \expndtw0\charscalex138 magazines and newspapers. This is
supported by communication through TV \up0 \expndtw0\charscalex133 advertisements
and point of sales promotion. Now a days a good company has a \up0
\expndtw0\charscalex131 state of the art web portal, BMW websites are highly
informative, interactive and \up0 \expndtw0\charscalex135 a pleasure to watch. One
can get any amount of detailed information regarding \up0 \expndtw0\charscalex145
the prices, features, retailers, and support services etc. There are company
\up0 \expndtw0\charscalex130 specified retailers and distributors throughout the
world who are in constant touch \up0 \expndtw0\charscalex129 with the parent and
comply implicitly. Dealers also have round the clock servicing \up0
\expndtw0\charscalex130 and repair. BMW also has a used car portal where one can
choose and buy his/her \up0 \expndtw0\charscalex130 appropriate model.
\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-240{\bkmkstart Pg8}
{\bkmkend Pg8}\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-
Pg9}\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-240{\bkmkstart
Pg10}{\bkmkend Pg10}\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-
Pg11}\par\pard\sect\sectd\fs24\paperw11900\paperh16840\pard\sb0\sl-240{\bkmkstart
Pg12}{\bkmkend Pg12}\par\pard\sect\sectd\fs24}

BMW Word

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