SAMPLE QUESTIONNAIRE

A Comparative Study of the Preference and Perception about Symphony Mobile Bangladesh

The objective of the survey is to collect tangible information about the Symphony Mobile
Phone. Please let us know your spontaneous response to the questions. All information
provided by you will be kept confidential and it will be used purely for the academic purpose.
Please give your unbiased and frank opinion.

PERSONAL DETAILS:

Name: ______________________________________________

Age :
 15-25
 25-35
 45 Above

Gender:
 Male
 Female

Occupation:
 Students
 Self-Employed
 Salaried
 Professional
 Housewife
 Retired

Annual Income:
 Below 15K BDT
 15K-25K BDT
 25K-40K BDT
 Above 40K BDT

1. Why do you buy smartphone?

 Business purpose
 Communication
 Want to keep updated with technology
 Software flexibility (applications from Google Play Store/Apple Store)
 Sales Promotion
 Frequent Update and variety of models
 Style
2. What will you prefer?
 Symphony
 Walton
 Winmax
 Winstar

3. Do you think Walton is a strong competitor of Symphony?

 Yes
 No

4. How often you change/switch to new mobile phone?

 Once in a 6 months
 Once in a year
 Between in 1-2 year
 More than 2 year

5. Do you think Symphony mobile is innovative?

 Yes
 No

6. How many mobile devices from SYMPHONY you own?

 0
 1
 2
 3 and above

7. What is the range you are willing to pay for Symphony mobile phones?
 Less then 3K BDT
 3K-6K BDT
 6K-8K BDT
 8K to 12K BDT
 More than 12K BDT

8. Do you read the manual describing usage of Symphony mobile?

 Yes
 No

9. What’s your preferred payment method to buy a cellphone?

 Cash
 Credit Card

10. Which outlet do you prefer buying your mobile from?

 Mobile shop
 Shopping Malls
 Places that offer bundle packages (Operators like GP, Robi etc)
 Doesn’t matter (any place)
 Nearest store to my home or work
 11. You are very loyal to Symphony brand.
 True
 False

12. You believe Symphony is the brand who brings revolution of mobile industry in
Bangladesh.
 True
 False

Listed here are different opinion about Symphony. Pease indicate how strongly you agree
with each buy using following scale:
1 = Strongly disagree
2 = Disagree
3 = Neither agree nor disagree
4 = Agree
5 = Strongly agree

Neither
Strongly Strongly
Sl. Questions Disagree agree nor Agree
disagree Agree
disagree
Symphony sells high
13 1 2 3 4 5
quality products
Symphony has poor
14 1 2 3 4 5
in-store service
I do not like the
15 advertising done by 1 2 3 4 5
Symphony
Symphony charges
16 1 2 3 4 5
fair price
Spare parts for
17 Symphony mobiles 1 2 3 4 5
are easily available
Sells representative of
18 Symphony brand are 1 2 3 4 5
not well mannered
Symphony has a good
19 purchase system in 1 2 3 4 5
their shop
Symphony has a
20 excellent customer 1 2 3 4 5
service