QUESTIONNAIRE

Respected Sir,

I, B. Sreekanth, a student of G.Pullaiah College of Engineering & Technology,

Kurnool. I am doing my M.B.A project work on “Brand Equity of Hero Motocorp with
Reference to Sasya Auto, Kurnool”. So, I request you to respond to the questionnaire with
your valuable inputs.

1. Age of the respondent:

(a) Below 30 (b) 31-40 (c) 41-50 (d) 51 and above
2. Educational Qualification:
(a) SSC (b) Intermediate (c) Degree (d) PG/Professional
3. Occupation:
(a) Farmer (b) Private Employee (c) Govt. Employee
(d) Business men (e) Professional
3. Monthly Income:
(a) Below Rs. 20,000 (b) Rs. 21,000-40,000
(c) Rs. 40,000-60,000 (d) Rs. 61,000 and above
Please Mark (√) the Statements by following the five Point Scale Readings.
5= Strongly Agree 4= Agree 3= Can’t Say 2= Disagree 1= Strongly Disagree
A. Brand Awareness

5. I easily recall the brand Hero when I want to purchase new bike. [5 4 3 2 1]

6. Always some unique features of this brand come to my mind. [5 4 3 2 1]

7. I can recognize the brand Hero quickly among other competing brands. [5 4 3 2 1]

B. Brand Loyalty:

8. I consider myself to be loyal to Hero Motocorp Bikes. [5 4 3 2 1]

9. If in future, I want to buy the new Bike this brand would be my first choice. [5 4 3 2 1]

10. I would love to recommend Hero Motocorp to my friends & relatives. [5 4 3 2 1]

11. I will buy Hero Motocorp even if it increases the price of its Bike. [5 4 3 2 1]

12. I am satisfied by my choice of purchasing Hero Bike. [5 4 3 2 1]

13. I am satisfied with the overall performance of Hero Bike. [5 4 3 2 1]

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C. Perceived Quality:

14. I trust the quality of Brand Hero Motocorp. [5 4 3 2 1]

15. The products/spare parts of the Hero brand would be of very good quality. [5 4 3 2 1]

16. The Hero Motocorp Brand offers excellent features. [5 4 3 2 1]

17. I think that Hero Motocorp bikes have best performance in their all segments. [5 4 3 2 1]

D. Brand Association:

18. The Brand Hero Motocorp has very unique brand image, compared to other competing
brands in the market. [5 4 3 2 1]

19. I respect & admire people who are having the Hero Motocorp Bikes. [5 4 3 2 1]

20. I like & trust the Hero Motocorp Bikes. [5 4 3 2 1]

Any Suggestions

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Thanking you.