les structures

commerciales
01

PRÉSENTÉ PAR : NABIL ENNOUHI

IMANE BOURZAMA
ENCADRÉ PAR:
 plan:
1.
Introduction
2.
Définition de la structure commerciale
3.
La structure commerciale par zone géographique
4.
La structure commerciale par produit
5.
La structure commerciales par clientèle
6.
La structure commerciale par réseau
7.
Avantages et inconvénient
8.
Cas pratique
9.
Conclusion
•
 Introduction
Les entreprises doivent organiser leur activité commerciale en fonction de leur
zone géographique, de leurs produits et de leur clientèle. Cette organisation
permet d'optimiser les ventes et de répondre aux besoins des clients de
manière efficace. Dans cet exposé, nous allons étudier les différentes
structures commerciales par zone géographique, par produits et par clientèle
et par réseau.
 Danielle Foarissi
CEO TECH LEAD
la structure commerciale
par zone geographique
définition de la zone géograquique
La zone géographique est une région délimitée par des
caractéristiques physiques, culturelles ou politiques, tels que
des frontières naturelles, des langues, des coutumes ou des
lois. Elle peut être définie à différentes échelles, allant d'une
petite région à une grande partie du monde. La zone
géographique peut également être utilisée pour désigner un
marché ou une zone de chalandise pour les entreprises.
Anna Simone
CEO
la structure
commerciale par
zone geographique
Appelée aussi structure par zone, elle ne tient pas compte de la variété
des produits et de la clientèle.
C’est généralement une structure qui sert de base pour des
combinaisons
plus complexes.
C’est pratiquement la seule possible lorsqu’on travaille avec des
forces de vente supplétives ou déléguées car le contrat d’agent
commercial porte en général sur une zone géographique.
Cette structure trouve tout son sens quand les clients doivent être
visités fréquemment, que la gamme de produits est homogène et
qu’elle peut être vendue par des vendeurs au même profil
Use this slide to talk about time

THING THAT HAPPENED FIRST SECOND THING THIRD THING, MAYBE Q3 THING THAT HAPPENED LAST

Here you can just say stuff in no particular order Instead of full sentences Add a goal here Offer a summary or conclusion, if possible
You can just list stuff And another goal
Like it's a list of things And another one
This is a slide with tons of text
THE CORE OF YOUR IDEA SUMMARIZED IN LESS THAN 10 WORDS ANOTHER IDEA, EQUALLY IMPORTANT

Expand on your idea. Tell why it matters, and why the listeners should A presentation is the process of presenting a topic to an audience. It is
care. Be informative, but also be interesting. Tell the story in a way that typically a demonstration, introduction, lecture, or speech meant to
would resonate with your audience. Don't be afraid to throw in a joke, an inform, persuade, inspire, motivate, or build good will, or to present a new
unexpected metaphor, or a silly pun. idea or product.
 “The main problem with quotes on the
internet is that sometimes they're not true.”
– ABRAHAM LINCOLN
 THIS IS A VIDEO SLIDE

And here is a caption for this video

This is a headline
This is space for you to expand. Just start typing away. Write as much as
you want (or as little, if you're channeling Hemingway). A little Lorem
ipsum to get your creative juices flowing: Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Morbi rutrum consectetur dolor pulvinar
pharetra.
A list about lists
• Lists are a great communication tool
• They don't require as much focus and concentration as full
paragraphs
• They are much easier to scan
• In a way, they're much closer to bursts of real speech
• Use lists when you believe that your readers don't have much time and
can't really focus and read
• Okay, that's the end of the list
This is a headline
This is space for you to expand. Just start typing away. Write as much as
you want (or as little, if you're channeling Hemingway). A little Lorem
ipsum to get your creative juices flowing: Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Morbi rutrum consectetur dolor pulvinar
pharetra.
This is a slide with tons of text
IDEA #1 IDEA #2 IDEA #3

Expand on your idea. Explain why it matters and why the listeners Expand on your idea. Explain why it matters and why the listeners Expand on your idea. Explain why it matters and why the listeners
should care. Be informative, but also be interesting. Tell the story in should care. Be informative, but also be interesting. Tell the story in should care. Be informative, but also be interesting. Tell the story in
a way that would resonate with your audience. Don't be afraid to a way that would resonate with your audience. Don't be afraid to a way that would resonate with your audience. Don't be afraid to
throw in a joke, an unexpected metaphor, or a silly pun. throw in a joke, an unexpected metaphor, or a silly pun. throw in a joke, an unexpected metaphor, or a silly pun.

IDEA #4 IDEA #5 IDEA #6

Expand on your idea. Explain why it matters and why the listeners Expand on your idea. Explain why it matters and why the listeners Expand on your idea. Explain why it matters and why the listeners

should care. Be informative, but also be interesting. Tell the story in should care. Be informative, but also be interesting. Tell the story in should care. Be informative, but also be interesting. Tell the story in
a way that would resonate with your audience. Don't be afraid to a way that would resonate with your audience. Don't be afraid to a way that would resonate with your audience. Don't be afraid to
throw in a joke, an unexpected metaphor, or a silly pun. throw in a joke, an unexpected metaphor, or a silly pun. throw in a joke, an unexpected metaphor, or a silly pun.
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