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The Boostzone Institute WEB REVIEW

N14. March 2012

Forget Dale Carnegie. He understood how important connections were, but missed out on the authenticity part

Reid Hoffman and Ben Casnocha, authors of The Start-Up of You

Bilingual document (US, FR)

14

Editorial
According to Reid Hoffman - founder and executive chairman at LinkedIn - and Ben Casnocha - an awardwinning entrepreneur and author - authenticity is the key to building a truly helpful professional network . Many people are turned off by the topic of networking. They think its slimy, inauthentic. Luckily, building his network doesnt have to be like that. The good relationship builders try to help others first. They dont keep score. And they prioritize high-quality relationships over a large number of connections . Selon Reid Hoffman - fondateur et directeur excutif de LinkedIn - et Ben Casnocha - auteur et entrepreneur prim - lauthenticit est la cl pour construire un rseau professionnel vraiment utile. De nombreuses personnes sont rebutes par le sujet de la mise en rseau. Elles pensent que cest ni honnte, ni sincre. Heureusement, la question peut et ne doit pas tre aborde de cette manire. Les personnes sachant manager leur rseau essaient dabord daider les autres. Elles ne calculent pas et donnent la priorit aux relations de haute qualit plutt qu un grand nombre de connexions. Terry.Zimmer@boostzone.fr

Summary

Major trends in the globalized world

- The power of tribes.................................................p.2 - La fin du modle social europen est dclare.......p.2 - Africas amazing rise and what it can teach the world ...................................................................................p.2 - Pressure, Chinese and foreign, drives changes at Foxconn...........................................................................p.2

- Procter & Gamble to lay off 1,600 after discovering its free to advertise on Facebook....................................p.4 - Behind the Google Goggles, virtual reality...............p.4

Corporate social and environmental responsability

Management in the future world of work

- Happiness is the ultimate economic indicator...........p.4 - Working fewer hours is good for the planet..............p.4

- This is generation flux: meet the pioneers of the new (and chaotic) frontier of business................................p.3 - Labor efficiency: the next great internet disruption.p.3 - Two billion jobs to disappear by 2030.....................p.3 - Seniors decide retirement doesnt suit them, keep working...............................................................p.3

Brand and personal online reputation and influence

- The real way to build a social network.....................p.4 - Your reputation is your rsum................................p.5 - Facebook profiles predict job success....................p.5

Internet and social networks

- The Internet is a major driver of the growth of cognitive inequality.............................................................p.3 - The unhyped new areas in Internet and mobile...p.4

- Top five regrets of the dying...................................p.5 - Does the online education revolution means the death of the diploma?............................................................p.5

Personal development and learning

More notable links................................p.6

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N14. March 2012


Africas amazing rise and what it can teach the world

Majors trends in the globalized world


The power of tribes
The Economist, Schumpeter, January 28, 2012

The Atlantic, G. Pascal Zachary, February 25, 2012

Ever since the collapse of the Soviet Union ended the old, neat division between East and West, people have been inventing new ways of dividing up the world. Today pundits draw the line between emerged markets and the emerging ones. Joel Kotkin, a geographer, suggests another frame of reference. He looks at the world through the prism of culture. The ties of history and habitof shared experiences and common customscan explain a lot about who does business with whom. For instance, he calculates that two countries which share a common language trade 42% more with each other than two otherwise identical countries that lack that bond.

The old approach was about how to prevent Africa from getting poorer. New thinking on development is to share Africas wealth more equitably. Thats right: Africas wealth! In the ten years from 2000 to 2010, six of the worlds ten fastest-growing countries were in sub-Saharan Africa: Angola, Nigeria, Ethiopia, Chad, Mozambique, and Rwanda.

Pressure, Chinese and foreign, drives changes at Foxconn

The New York Times, David Barbosa & Charles Duhigg, February 19, 2012

La fin du modle social europen est dclare

La Tribune, Philippe Mabille, 24 fvrier 2012

Le modle social europen est mort ! Tels sont les mots employs par Mario Draghi, le successeur de Jean-Claude Trichet lors dun entretien au Wall Street Journal. Cet ancien employ de Goldman Sachs affirme qu il ny a pas dchappatoire au renoncement du modle social fond sur la scurit de lemploi et la redistribution. Une intervention qui semble tre une provocation au moment o la BCE signe un second chque de 500 milliards deuros aux banques pour sauver leuro. Mais cette intervention sonne galement comme une mise en garde adresse aux diffrents pays de la zone euro dont le calendrier lectoral est charg durant les mois venir.

The announcement Saturday that Foxconn Technology one of the worlds largest electronics manufacturers will sharply raise salaries and reduce overtime at its Chinese factories signals that pressure from workers, international markets and concerns among Western consumers about working conditions is driving a fundamental shift that could accelerate an already rapidly changing Chinese economy. For that system to genuinely change, Foxconn, its competitors and their clients which include Apple, Hewlett-Packard, Dell and the worlds other large electronics firms must convince consumers in America and elsewhere that improving factories to benefit workers is worth the higher prices of goods.

Boostzone Institute 2012 Fenixs Boostzone SARL - 24/28 rue de la Ppinire 75008 Paris - Tl. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N14. March 2012


Seniors decide retirement doesnt suit them, Keep working

Management in the future world of work


This is generation flux: meet the pioneers of the new (and chaotic) frontier of business

USA Today, Janice Llyod, January 24, 2012

Fast Company, Robert Safian, January 9, 2012

The business climate is a lot like the weather. And weve entered a next-two-hours era. The pace of change in our economy and our culture is acceleratingfueled by global adoption of social, mobile, and other new technologiesand our visibility about the future is declining.

Labor efficiency: the next great internet disruption

TechCrunch, Nick Cronin, February 4, 2012

Internet is now on the verge of disrupting labor. Over the past couple of years, there has been a huge increase in the number of workers who operate as some sort of independent, free-agent contractor or consultant. Though the numbers vary greatly, the consensus seems to be around 20 % of the U.S. workforce, and growing (with some estimates up to 50 % by 2020). Think about that, one in every five workers is currently unattached to any company!

Experts say baby boomers are starting to copy Pascarellis drive to work past conventional retirement age, a trend fueled by an uncertain economy, improved health in older life and an understanding that staying engaged leads to a better sense of well-being, even in 75-andolder groups.

Internet and social networks


Two billion jobs to disappear by 2030
FuturistSpeaker, Thomas Frey, February 3, 2012

The Internet is a major driver of the growth of cognitive inequality

MotherJones, Kevin Drum, February 17, 2012

Thomas Frey says When I brought up the idea of 2 billion jobs disappearing (roughly 50 % of all the jobs on the planet) it was intended as a wakeup call, letting the world know how quickly things are about to change, and letting academia know that much of the battle ahead will be taking place at their doorstep . Here is a list of jobs going away and created in various economic fields: energy, education, automobile, 3Dprinters, robots.

The Internet makes dumb people dumber and smart people smarter. If you dont know how to use it, or dont have the background to ask the right questions, youll end up with a head full of nonsense. But if you do know how to use it, its an endless wealth of information.

Boostzone Institute 2012 Fenixs Boostzone SARL - 24/28 rue de la Ppinire 75008 Paris - Tl. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N14. March 2012


Working fewer hours is good for the planet
Marc Gunther, February 19, 2012

The unhyped new areas in Internet and mobile

TechCrunch, Vinod Khosla, February 19, 2012

We are in a whole new world of platforms, a post-PC era, which could be more aptly describe as the always/ everywhere era, that means a whole new set of opportunities. Mobile is the theme that underlies the concept of postPC or always/everywhere, and its a major driving force behind much innovation.

Procter & Gamble to lay off 1,600 after discovering its free to advertise on Facebook

Business Insider, Jim Edwards, January 30, 2012

We can work fewer hours, buy fewer things, enjoy life more, help save the earth and even drive down todays stubbornly high unemployment rate. Some people, particularly high earners, would like to trade money for time. Some people have more hours than they want, others dont have enough. Government could encourage what, in essence, is a market for hours

Brand and personal online reputation and influence


P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald told Wall Street analysts that he would have to moderate his ad budget because Facebook and Google can be more efficient than the traditional media that usually eats the lions share of P&Gs ad budget.

The real way to build a social network

Money CNN, Reid Hoffman, January 24, 2012

Corporate social and environmental responsability


Happiness is the ultimate economic indicator
Fast CoExist, Richard Heinberg, February 9, 2012

Until fairly recently, the subject of happiness was mostly avoided by economists for lack of good ways to measure it; however, in recent years, happiness economists have found ways to combine subjective surveys with objective data (on lifespan, income, and education) to yield data with consistent patterns, making a national happiness index a practical reality.

If there is a guru of networking, it is Reid Hoffman. Here he explains how to do it right and wrong in an excerpt from his new book with Ben Casnocha, The Start-Up of You. Building a genuine relationship with another person depends on at least two abilities. The first is seeing the world from another persons perspective. The second ability is being able to think about how you can collaborate with and help the other person rather than thinking about what you can get.

Boostzone Institute 2012 Fenixs Boostzone SARL - 24/28 rue de la Ppinire 75008 Paris - Tl. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N14. March 2012


Personal development and learning
Top five regrets of the dying

Your reputation is your rsum

Technology Review MIT, Ted Greenwald, February 24, 2012

The Guardian, Susie Steiner, February 1, 2012

The rsum is vanishing as a way of representing who you are, The new job-search environment affects people of all ages, but younger workers may have an advantage: theyre not shy about putting their lives online. A strong online reputation is allowing some job seekers with limited qualifications to skip over the dues-paying phase of their career and move directly into a higher-level position.

Bronnie Ware is an Australian nurse who spent several years working in palliative care, caring for patients in the last 12 weeks of their lives. She recorded their dying epiphanies in a blog called Inspiration and Chai, which gathered so much attention that she put her observations into a book called The Top Five Regrets of the Dying. When questioned about any regrets they had or anything they would do differently, she says, common themes surfaced again and again. A moving article, a real food for thought.

Facebook profiles predict job success

Life INC MSNBC, Eve Tahmincioglu, February 22, 2012

Does the online education revolution means the death of the diploma?

Fast CoExist, Michael Karnjanaprakorn, February 14, 2012

A trio of universities looked at how Facebook profiles predict job success. The researchers looked at five personality traits among Facebook users, including conscientiousness, emotional stability, agreeableness, extraversion and openness. The traits are known as the Big Five in psychological lingo and are often used in organizational studies. And guess what? The higher the Facebook personality scores the higher the job performances rating by supervisors.

What were witnessing is a bottom-up revolution in education: learners, not institutions, are leading innovation. This is an era of plenty. I like to call it the Education Harvest. But there is a huge issue thats preventing lifelong learners from blossoming into our next generation of highly skilled and employed workers: theres no accreditation process for self-taught learners. Where is education headed? How are learners driving the movement? And how can we fix this lack of accreditation? Here are the five parts of the Education Harvest.

Boostzone Institute 2012 Fenixs Boostzone SARL - 24/28 rue de la Ppinire 75008 Paris - Tl. +33 (0)6 77 11 34 48 - www.boostzone.fr

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N14. March 2012

More Notable Links


- La bataille de lemploi est dfinitivement perdue http://www.tetedequenelle.fr/2012/01/bataille-emploi-perdue/ - 8 crazy things IBM scientists have learned studying Twitter http://www.businessinsider.com/8-crazy-things-ibm-scientists-have-learned-studying-twitter-2012-1?op=1 - Tmoignage: MMA en exploration chez CISCO http://www.boostzone.fr/temoignage-mma-en-exploration-chez-cisco/ - Forget networking. How to be a connector http://www.entrepreneur.com/article/222707 - The 10 key skills for the future of work http://www.petelaburn.com/index.php/2012/01/30/the-10-key-skills-for-the-future-of-work/ - The seven habits of spectacularly unsuccessful executives http://www.forbes.com/sites/ericjackson/2012/01/02/the-seven-habits-of-spectacularly-unsuccessful-executives/ - Twitter is harder to resist than cigarettes and alcohol, study finds http://www.guardian.co.uk/technology/2012/feb/03/twitter-resist-cigarettes-alcohol-study - Udacity and the future of online universities http://blogs.reuters.com/felix-salmon/2012/01/23/udacity-and-the-future-of-online-universities/ - Facebook is using you http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?_r=2&pagewanted=all - Youre probably not as busy as you say you are http://www.cbsnews.com/8301-505143_162-57368014/youre-probably-not-as-busy-as-you-say-you-are/?tag=nl.e854 - Young CEOs: Are they up to the job? http://online.wsj.com/article/SB10001424052970203315804577207131063501196.html?mod=WSJ_business_LeadStoryCollection - Toutes les 3 minutes, un salari europen meurt cause de son travail http://www.bastamag.net/article2112.html - Help in European financial crisis could spawn zombie banks http://www.nytimes.com/2012/02/13/business/global/low-interest-loans-to-european-banks-prompt-concern. html?pagewanted=1 - Want people to return your emails? http://mashable.com/2012/02/09/boomerang-email-infographic/ - LiveWork: The future of living where you work and working where you live http://www.fastcoexist.com/1679317/livework-the-future-of-living-where-you-work-and-working-where-you-live - How companies learn your secrets http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=1&pagewanted=all - Why we use social media in our personal lives but not for work http://blogs.hbr.org/erickson/2012/02/why_we_use_social_media_in_our.html

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