CONC

PUTTING THESE RESULTS TOGETHER, WE CAN SEE THAT THE CON

DESIGN "A" , WITH THE BRAND NAME "BISSELL" , SELLING AT PRICE
A MONEY BACK GAURANTEE.
 CONCLUSION
R, WE CAN SEE THAT THE CONSUMER'S MOST DESIRED OFFER WOULD BE PACKAGED
"BISSELL" , SELLING AT PRICE OF RS. 20K , WITH A GOOD HOUSE KEEPING SEAL AND
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.645488
R Square 0.416655
Adjusted R 0.385952
Standard E5.107953
Observatio 21

ANOVA
df SS MS F Significance F
Regressio 1 354.077 354.077 13.57075 0.001577
Residual 19 495.7325 26.09118
Total 20 849.8095

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
Intercept 11.00637 1.11642 9.858626 6.62E-09 8.669675 13.34306 8.669675 13.34306
1 4.866242 1.320966 3.68385 0.001577 2.101428 7.631056 2.101428 7.631056
 DP
1.5

0.5

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

-0.5

-1

-1.5
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.004835
R Square 2.34E-05
Adjusted R -0.05261
Standard E6.687733
Observatio 21

ANOVA
df SS MS F Significance F
Regressio 1 0.019869 0.019869 0.000444 0.983404
Residual 19 849.7897 44.72577
Total 20 849.8095

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
Intercept 11.23448 1.469413 7.645557 3.26E-07 8.158966 14.31 8.158966 14.31
1 -0.03793 1.799656 -0.02108 0.983404 -3.80465 3.728793 -3.80465 3.728793
 DB
1.5

0.5

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

-0.5

-1

-1.5
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.370411
R Square 0.137204
Adjusted R 0.091794
Standard E6.212094
Observatio 21

ANOVA
df SS MS F Significance F
Regressio 1 116.5974 116.5974 3.021432 0.098351
Residual 19 733.2121 38.59011
Total 20 849.8095

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
Intercept 10.80303 1.378503 7.836784 2.27E-07 7.91779 13.68827 7.91779 13.68827
1 -3.04545 1.752047 -1.73823 0.098351 -6.71253 0.621622 -6.71253 0.621622
 D Pr
1.5

0.5

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

-0.5

-1

-1.5
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.439332
R Square 0.193012
Adjusted R 0.150539
Standard E6.007827
Observatio 21

ANOVA
df SS MS F Significance F
Regressio 1 164.0238 164.0238 4.544353 0.0463
Residual 19 685.7857 36.09398
Total 20 849.8095

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
Intercept 13.21429 1.605659 8.229819 1.1E-07 9.853602 16.57497 9.853602 16.57497
1 -5.92857 2.781083 -2.13175 0.0463 -11.7494 -0.1077 -11.7494 -0.1077
 DS
1.2

0.8

0.6

0.4

0.2

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.205944
R Square 0.042413
Adjusted R -0.00799
Standard E 6.54445
Observatio 21

ANOVA
df SS MS F Significance F
Regressio 1 36.04286 36.04286 0.841536 0.370456
Residual 19 813.7667 42.82982
Total 20 849.8095

Coefficients
Standard Error t Stat P-value Lower 95%Upper 95%
Lower 95.0%
Upper 95.0%
Intercept 9.166667 2.67176 3.430946 0.002801 3.574608 14.75873 3.574608 14.75873
1 2.9 3.16127 0.917353 0.370456 -3.71661 9.516613 -3.71661 9.516613
 DM
1.2

0.8

0.6

0.4

0.2

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
package brand price seal money pref DP DB
A K2R 25k NO YES 16 1 1
B GLORY 20k YES YES 5 0 0
B K2R 25k YES NO 7 0 1
C K2R 30k YES YES 14 -1 1
C BRISSEL 25k YES YES 12 -1 -1
A BRISSEL 25k YES YES 18 1 -1
B BRISSEL 30k NO YES 4 0 -1
A GLORY 30k YES NO 20 1 0
C GLORY 25k YES YES 10 -1 0
C K2R 20k YES NO 8 -1 1
C GLORY 30k NO YES 9 -1 0
B K2R 30k YES YES 13 0 1
C BRISSEL 20k NO NO 2 -1 -1
A K2R 20k NO YES 11 1 1
B GLORY 25k NO NO 1 0 0
A GLORY 20k YES YES 15 1 0
A BRISSEL 30k YES NO 17 1 -1
B BRISSEL 20k YES YES 6 0 -1
A BRISSEL 30k NO YES 21 1 -1
C GLORY 20k NO YES 3 -1 0
A K2R 30k YES YES 22 1 1
A BRISSEL 20k YES YES 18 1 -1

DP DUMMY "PACKAGE"
DB DUMMY "BRAND"
D Pr DUMMY "PRICE"
DS DUMMY "SEAL"
DM DUMMY "MONEY"
D Pr DS DM
1 1 1
0 0 1
1 0 0
-1 0 1
1 0 1
1 0 1
-1 1 1
-1 0 0
1 0 1
0 0 0
-1 1 1
-1 0 1
0 1 0
0 1 1
1 1 0
0 0 1
-1 0 0
0 0 1
-1 1 1
0 1 1
-1 0 1
0 0 1