Data

Suma de P1PR Suma de P2PR Suma de P3PR Suma de P4PR

1257 845 1571 1333

12

10

3 1 8

4 2
1 3 6
2 4
4

0
1257
845
1571
1333
Data
Suma de C1CS Suma de C2CS Suma de C3CS Suma de C4CS
325.2 276.8 351.6 293.4 Satisfac
12

10

0
Suma de

Data
Suma de C1PR
1218

Porce
12

10

BIMONTH - all - 0
Suma
Data
Suma de P1CSt2 Suma de P2CSt2 Suma de P3CSt2 Suma de P4CSt2
340.7 403.1 331.2 379.9

12

10

4
10

0
Suma de P1CSt2

12

10

0
Suma de P1CSt2
 Satisfacción del cliente

Data
Suma de C2CS
Suma de C3CS
Suma de C4CS

Suma de C1CS

Suma de C2PR Suma de C3PR Suma de C4PR

1060 1820 905

Porcentaje de ingresos

Data
Suma de C2PR
Suma de C3PR
Suma de C4PR

Suma de C1PR

Data
Suma de P2CSt2
Suma de P3CSt2
Suma de P4CSt2
 Data
Suma de P2CSt2
Suma de P3CSt2
Suma de P4CSt2

Suma de P1CSt2

Data
Suma de P2CSt2
Suma de P3CSt2
Suma de P4CSt2

Suma de P1CSt2
BIMONTH C1CS C2CS C3CS C4CS C1PR C2PR C3PR
Feb-10 9 7.8 7.8 1.8 19 41 31
Apr-10 8 7 7.3 2.1 21 41 30
Jun-10 6.9 5.7 4.5 2.6 19 38 33
Aug-10 8.9 4.5 1.9 3 21 41 29
Oct-10 4 6 2.3 4 19 44 28
Dec-10 5.7 9 7.3 5 18 44 30
Feb-11 4.1 3 8 5.6 20 34 36
Apr-11 3 6 7 5.6 16 37 38
Jun-11 3.9 5 9 7.3 21 29 41
Aug-11 6.1 3.8 6.2 6 24 29 39
Oct-11 7.5 5.1 8 7.5 22 31 37
Dec-11 6.8 4.6 8.9 3.4 24 29 36
Feb-12 5.9 5.5 7.8 7.3 29 17 41
Apr-12 6.1 6 6 3.5 30 19 40
Jun-12 7.1 6 5.1 5.6 34 21 36
Aug-12 6 6.2 5.9 5.1 32 19 39
Oct-12 6 6.4 9 7.1 40 16 38
Dec-12 7.1 5.7 8.8 5.7 33 18 41
Feb-13 7.1 4 7.3 4.9 33 12 43
Apr-13 7 4.5 5.5 8.2 31 16 37
Jun-13 6 5 6 7.3 32 17 31
Aug-13 7.3 4 3.9 8.3 26 15 35
Oct-13 7 5.1 7.5 6 26 17 31
Dec-13 6.8 4.6 9.1 6.3 20 16 40
Feb-14 5.9 5.5 8.2 7.1 23 15 38
Apr-14 7 6 6 8.3 24 14 39
Jun-14 7.7 5.8 4.9 7.2 20 15 41
Aug-14 6 6.2 3.4 3.9 21 15 40
Oct-14 6.3 6.4 9.1 5.8 26 15 35
Dec-14 7.1 5.7 10 5.8 22 15 46
Feb-15 8.3 7 8.4 8.4 23 16 34
Apr-15 7.2 6.5 4.5 7.2 23 15 38
Jun-15 6 6.8 5.9 8.5 26 14 33
Aug-15 5.9 5.6 5.9 8.7 27 13 32
Oct-15 7.2 5.5 6.1 7.3 26 14 34
Dec-15 6 5.9 8.9 7.9 25 11 43
Feb-16 5 5.2 8.7 5.6 24 14 40
Apr-16 6.8 3.4 7.9 8.6 23 16 35
Jun-16 8.2 7.1 7.8 5.9 24 17 33
Aug-16 6 8.3 7.2 4 22 16 31
Oct-16 3.9 7.2 5.9 5 21 18 29
Dec-16 4.1 3.9 9.4 5.6 20 20 46
Feb-17 5.6 3.7 9.1 2 21 22 42
Apr-17 9 4 8 8.2 23 17 35
Jun-17 8.6 4.1 8.1 6 24 19 29
Aug-17 8.1 4.3 5.7 6.7 23 19 30
Oct-17 8.1 4.2 7 5.9 26 16 33
Dec-17 6.7 5.1 9.1 7 22 17 46
Feb-18 6 5.9 9 3.9 28 17 44
Apr-18 5.2 7 7.3 3.7 21 19 34
C4PR P1PR P2PR P3PR P4PR P1CSt1 P1CSt2 P2CSt1
9 12 35 26 27 5.8 4 5.7
8 12 35 26 27 5.9 4 6
10 10 29 33 28 5.8 4.3 6
9 14 30 34 22 6.2 5.8 6
9 15 31 32 22 7 6.2 6
8 15 32 32 21 7.1 6.2 6
10 18 30 29 23 7 6 6.8
9 19 29 29 23 7.2 7 6.8
9 21 26 29 24 7.3 7.2 7
8 21 26 31 22 7.3 7.3 7.2
10 23 24 31 22 7.3 7 7.2
11 24 24 33 19 7 6.5 7.4
13 26 21 27 26 7 6.4 7.5
11 25 19 28 28 7.8 6.2 7.7
9 26 18 27 29 7.8 7.1 7.9
10 26 17 28 29 8 7 8
6 27 17 27 29 8 6.1 8
8 26 17 28 29 8 6 7.3
12 25 16 27 32 7.9 6.5 7.3
16 27 11 25 37 8 7.1 7.3
20 26 12 26 36 8 7 7
24 27 13 28 32 8 7.1 7
26 28 11 28 33 8 7.1 7.8
24 27 12 27 34 8 6.7 7.8
24 27 12 31 30 7.8 6.8 8
23 28 14 30 28 8.1 6.1 8
24 28 10 29 33 8.1 6.2 8
24 28 9 23 40 8.1 6.4 7.9
24 28 12 25 35 8.1 6.5 8
20 27 11 28 34 8.2 6.4 8
27 26 12 26 36 8.2 5.9 8
24 27 13 28 32 8.3 6.3 8
27 28 11 28 33 8.1 5.9 8
28 28 12 36 30 8 6 7.8
26 29 16 37 18 7.9 6.9 8.1
21 28 18 36 18 8 7.1 8.1
22 27 10 38 25 7.6 7 8.1
26 28 9 36 27 7.7 7 8
26 29 9 37 25 7.7 7.1 7.5
31 30 10 37 23 7.9 7.3 7.4
32 30 11 37 22 8 7.9 7.4
14 29 12 38 21 8.2 8.6 8
15 28 12 38 22 8 8.6 7
25 27 12 38 23 7.9 8.2 6.9
28 30 14 37 19 7.1 8.9 6.9
28 31 15 36 18 6.8 9 6.8
25 30 8 37 25 6.5 7.9 6
15 29 13 39 19 5.6 7.7 6
11 29 12 38 21 5.4 8.6 5.6
26 28 13 37 22 5 8.6 5.5
P2CSt2 P3CSt1 P3CSt2 P4CSt1 P4CSt2 CTt1 CTt2 ARPUt1
7 5.1 4 6 5.6 19.2 28 109.1
7 5 4.5 6.7 6 15.1 21.1 109
7.4 5 4 7.1 6.5 11.3 20.3 115
7.5 7 4.5 7.2 5.9 13.3 18.3 127
7 7 4.3 7.3 6.9 14.8 18.5 129.6
7.9 8 4.3 7.3 7.2 10 19 131.3
7.8 8 4.2 7.4 7.3 10 9 137.8
7.7 8 4.1 7.8 7.5 9.3 9.3 140.1
7.9 7.8 4 7.8 7.6 11.3 12.4 141.3
7.8 8.1 4.1 7.8 7.3 11.4 10.3 142.3
8 8.1 4.9 7.2 7.1 11.4 9.3 145.4
7 8.1 7 7 7.4 10.3 9.8 167.9
7.9 8 7.4 7.8 7.5 10.1 13 156.8
7.8 7.5 7.4 7.9 7.8 14.6 15.3 157
7.7 7.4 7.8 7.4 7.6 8.3 10.1 159.3
8 7.4 7.8 7.8 7.9 7.3 8.8 157.3
8 8 7.9 7.8 7.6 7.2 8.6 153.4
7.8 7 8 7.8 7.3 7.2 7.8 197.3
7.1 6.9 7.8 7.2 7.1 6.3 6.3 168
8 6.9 7.7 7 7.4 5.4 5.5 168
8.3 6.7 7.7 7.8 7.5 5.3 5.1 168.3
8.2 8 7.6 7.8 7.8 5.3 9 167.9
8.4 8 7.9 7.2 7.6 4.9 6 169
8.1 8.1 7.8 7 7.2 5.5 5.9 201.9
8 8.2 7.7 7.8 7.4 5.7 11 190.1
7.9 8.2 7.8 7.9 7.7 8.9 12 200.4
7.9 8.1 7.6 7.4 7.2 3.9 9.7 202.3
7.8 8.3 7.9 7.8 7 9.4 9.6 203
7.4 8 8.4 7.5 6.9 10.5 9.6 204.5
7.9 8 8.4 7.9 6.8 9.2 8.3 235.9
8.5 8.5 8.5 8 6.8 4.5 8.3 212.3
7.9 9 8.5 8.2 6.5 5.8 8.3 214
7.9 9.2 8.5 8.4 6.8 5.9 11 215.2
7.3 9.3 8.3 8.1 7 6 11.2 213
8.2 9 8.3 6 7.1 6 14.9 214.1
8.3 6 8.1 6 6.9 6 15 289.8
8.4 6 8.3 6 7.9 7.1 14.9 215.9
7.7 5.4 8.5 6.2 7.9 7.4 15.2 220.1
7.7 5.3 8.4 5.8 8.3 6.5 15.1 220.3
8 5.5 8.3 5.8 8.4 5.4 16 221.5
8.2 5 7 5.1 8.2 4.9 12.2 220.5
8.4 5 6.9 5 8.2 7.2 9 219.6
8.9 5.1 5 5.6 9 15 4.5 189.3
9.4 5.2 5.6 5.6 9 17 4 199.3
9 5 5.1 5.6 9 17 4.7 171.8
9 5 5.3 5.2 9.5 19.1 3.9 181.3
9.3 5.1 4.9 5 9.3 19 4.2 170.3
9.6 5.1 4.5 4.9 9.2 17 4.9 162.2
9.5 5 4.5 4.7 9.6 20 4.7 169.9
9.7 5.3 4.2 4.1 9.7 22.3 5.9 171.8
ARPUt2 CIAmodernt1 CIAmodernt2 CIAecot1 CIAecot2 CIAsocialt1 CIAsocialt2
231.2 5.9 4 6 7 5 4.5
231 5.8 4.3 6 6.1 5 4
245.1 4 4.6 3.7 6.2 6 5.7
234.3 4.5 3.9 4.5 6.9 5.6 5.1
258.9 4.6 4.7 4.6 5.9 5.6 5.1
261.3 5 4.8 4.9 5.9 5.1 5.1
267.9 4.8 5.3 4.9 5.3 5 6.1
277.9 4.3 5.4 3.9 5.4 5 6.2
277.8 4.9 5.3 3.9 5.3 5 6.1
279 4.5 5.4 4.1 5.5 4.9 7.1
280.1 4.2 5.3 4.2 5.3 4.7 6.9
300.1 4.1 7.2 4.4 6 4.3 6.9
281.2 6.2 5.8 6 7.5 7 4.5
290.5 7 6.2 6 7 7 4.3
290.8 7.1 6.2 6 7.9 8 4.3
292.3 7 6 6.8 7.8 8 4.2
294.5 7 7 6.8 7.7 8 4.1
328.6 6.9 8.1 7 8 7.8 4
290.1 7.3 7.3 7.2 7.8 8.1 4.1
293.4 7.5 7.4 6.8 7.4 7.5 6.1
271.4 7.4 7.4 6.8 7.4 7.4 4.9
272.4 7.6 7.5 6.9 7.5 7.6 5.5
261.6 7.8 7.4 7.5 7.4 7 5.5
345.8 5.8 8.6 7.4 7.6 7.1 5.9
261.3 6.1 7.8 7.6 7.8 7.2 5.8
267.2 6.2 7.1 7 7 7 6.1
261.1 6.4 7.2 7.1 6.9 7.4 6.2
255.3 7.3 7 7.2 7 7.3 6.4
256.5 7.9 7.4 7 7.4 7.1 5.8
337.9 7.8 8.8 7.4 7.3 7.1 6.1
231.3 8 7.3 7.2 7.1 7.2 6.2
238 8 7.4 6.8 7.4 7.1 6.4
239.1 7.1 7.3 6.9 7.3 7.3 5.8
229.9 7 7.4 7.2 7.4 7.3 6.1
231.2 6.9 7.5 6.8 7.5 7.3 7.3
367.9 7.3 8.7 6.9 7.3 7.4 7.9
246.3 7.3 7.6 7.2 7.6 7.2 7.8
247 7.3 7.8 6.8 8 7.4 8
245.1 7.3 7.1 6.9 7.1 7.7 8
251.3 7 6.9 7.7 6.5 7.9 7.1
254.2 6.8 6.9 7.9 6.5 8 7
391.2 7.3 9.2 8 8.1 6.9 7
328.5 7.1 8.3 5.8 8.3 7.1 7.3
329.2 6.9 8.3 6.6 8 6.9 7.3
331 6.4 8.3 6.4 8.3 6.2 7.3
330.2 5.5 8.4 5.7 8.2 5.8 7.3
329.2 6 9 6.1 9 6 7.5
401.3 5.9 9.4 5.5 9.1 5.9 7.7
333.1 5 8.9 5 9 5 7.8
336.8 5.1 9 5.1 9 5.1 7.7
CIAcust1 CIAcust2
3.9 4
4.1 4.5
3.8 4.8
4.1 5.1
3.7 5.1
3.8 5.2
3.9 5.3
4.2 5.4
4.8 5.3
4.8 5.4
5.1 5.3
6.6 8.3
4.1 7.8
4.9 7.2
7 7
7.4 7.8
7.4 7.9
8 8.6
7.8 7.8
7 7.1
7.2 7.4
6.8 6.9
7 7.4
7.1 8.6
7.7 7.8
7 7.1
7 7.2
6.5 7
7 7.4
7 8.8
7.2 8
7.3 7.4
6.9 7.3
7.5 7.4
7.4 7.5
7 8.9
7.8 6.9
7.1 7.7
7.2 7.1
7 6.9
8 6.9
8 9
7.1 8.8
6.2 8.3
6.4 8.3
5.4 8.5
6 9
5.3 9.6
5 8.9
5.1 9
1. Empecemos con lo simple
La BBDD contiene 50 filas y 33 columnas
No contiene datos nulos
Tenemos 1 columna tipo fecha y 33 columnas tipo numérico
La temporalidad de los datos va desde feb 10 hasta abr 18

2. Echemos un vistazo a los principal, los productos

Product Percentage revenue
Data
Apr-18 28
Total Result 25.14

Product 1 Customer Satisfaction (target 1-2)

Data
BIMONTH Promedio de P1CSt1
Feb-10 5.8
Apr-10 5.9
Jun-10 5.8
Aug-10 6.2
Oct-10 7
Dec-10 7.1
Feb-11 7
Apr-11 7.2
Jun-11 7.3
Aug-11 7.3
Oct-11 7.3
Dec-11 7
Feb-12 7
Apr-12 7.8
Jun-12 7.8
Aug-12 8
Oct-12 8
Dec-12 8
Feb-13 7.9
Apr-13 8
Jun-13 8
Aug-13 8
Oct-13 8
Dec-13 8
Feb-14 7.8
Apr-14 8.1
Jun-14 8.1
Aug-14 8.1
Oct-14 8.1
Dec-14 8.2
Feb-15 8.2
Apr-15 8.3
Jun-15 8.1
Aug-15 8
Oct-15 7.9
Dec-15 8
Feb-16 7.6
Apr-16 7.7
Jun-16 7.7
Aug-16 7.9
Oct-16 8
Dec-16 8.2
Feb-17 8
Apr-17 7.9
Jun-17 7.1
Aug-17 6.8
Oct-17 6.5
Dec-17 5.6
Feb-18 5.4
Apr-18 5
Total Result 7.434
33 columnas tipo numérico
esde feb 10 hasta abr 18

13 37 22
16.9 31.42 26.66

40695 7.2
7.3

40634 7
Promedio de P1CSt2 7.2
4 40575 6
7
4
40513 6.2
4.3 7.1
5.8 40452 6.2
7
6.2 C
40391 5.8 D
6.2 6.2
6 40330 4.3
5.8
7
40269 4
7.2 5.9
7.3 40210 4
5.8
7
6.5 BIMONTH
6.4 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00
6.2
7.1
7
6.1
6
6.5
7.1
7
7.1
7.1
6.7
6.8
6.1
6.2
6.4
6.5
6.4
5.9
6.3
5.9
6
6.9
7.1
 7
7
7.1
7.3
7.9
8.6
8.6
8.2
8.9
9
7.9
7.7
8.6
8.6
6.814
 Product Percentage revenue

7.2
7.3
7
7.2
6
7
6.2
7.1
6.2
7
Column D
5.8 Data
6.2
4.3
5.8
4
5.9
4
5.8

0 5.00 6.00 7.00 8.00

revenue
BIMONTH C1CS C2CS C3CS C4CS C1PR C2PR C3PR
2/1/2010 9 7.8 7.8 1.8 19 41 31
C4PR P1PR P2PR P3PR P4PR P1CSt1 P1CSt2 P2CSt1
9 12 35 26 27 5.8 4 5.7
P2CSt2 P3CSt1 P3CSt2 P4CSt1 P4CSt2 CTt1 CTt2 ARPUt1
7 5.1 4 6 5.6 19.2 28 109.1
ARPUt2 CIAmodernt1 CIAmodernt2 CIAecot1 CIAecot2 CIAsocialt1 CIAsocialt2
231.2 5.9 4 6 7 5 4.5
CIAcust1 CIAcust2
3.9 4
1 1.Qué aspectos debería resaltar la compañía para conseguir un posicionamiento en SJ. Es decir: ¿qué posicionam

Analizamos la satisfacción del cliente respecto a los productos

Target 1
Data
BIMONTH Suma de P1CSt1 Suma de P2CSt1 Suma de P3CSt1 Suma de P4CSt1
Feb-10 5.8 5.7 5.1 6
Apr-10 5.9 6 5 6.7
Jun-10 5.8 6 5 7.1
Aug-10 6.2 6 7 7.2
Oct-10 7 6 7 7.3
Dec-10 7.1 6 8 7.3
Feb-11 7 6.8 8 7.4
Apr-11 7.2 6.8 8 7.8
Jun-11 7.3 7 7.8 7.8
Aug-11 7.3 7.2 8.1 7.8
Oct-11 7.3 7.2 8.1 7.2
Dec-11 7 7.4 8.1 7
Feb-12 7 7.5 8 7.8
Apr-12 7.8 7.7 7.5 7.9
Jun-12 7.8 7.9 7.4 7.4
Aug-12 8 8 7.4 7.8
Oct-12 8 8 8 7.8
Dec-12 8 7.3 7 7.8
Feb-13 7.9 7.3 6.9 7.2
Apr-13 8 7.3 6.9 7
Jun-13 8 7 6.7 7.8
Aug-13 8 7 8 7.8
Oct-13 8 7.8 8 7.2
Dec-13 8 7.8 8.1 7
Feb-14 7.8 8 8.2 7.8
Apr-14 8.1 8 8.2 7.9
Jun-14 8.1 8 8.1 7.4
Aug-14 8.1 7.9 8.3 7.8
Oct-14 8.1 8 8 7.5
Dec-14 8.2 8 8 7.9
Feb-15 8.2 8 8.5 8
Apr-15 8.3 8 9 8.2
Jun-15 8.1 8 9.2 8.4
Aug-15 8 7.8 9.3 8.1
Oct-15 7.9 8.1 9 6
Dec-15 8 8.1 6 6
Feb-16 7.6 8.1 6 6
Apr-16 7.7 8 5.4 6.2
Jun-16 7.7 7.5 5.3 5.8
Aug-16 7.9 7.4 5.5 5.8
Oct-16 8 7.4 5 5.1
Dec-16 8.2 8 5 5
 Feb-17 8 7 5.1 5.6
Apr-17 7.9 6.9 5.2 5.6
Jun-17 7.1 6.9 5 5.6
Aug-17 6.8 6.8 5 5.2
Oct-17 6.5 6 5.1 5
Dec-17 5.6 6 5.1 4.9
Feb-18 5.4 5.6 5 4.7
Apr-18 5 5.5 5.3 4.1
Total Result 371.7 361.7 347.9 342.7

10
9
8
7
6
5 Data
Column D
4
Column E
3 Column F
2
1
0
TH 269 391 513 634 756 878 000 122 244 365 487 609 730 852 974 095 217 339 461 583 705 826 948 070 191
ON 40 40 40 40 40 40 41 41 41 41 41 41 41 41 41 42 42 42 42 42 42 42 42 43 43
B IM

5 5.¿Qué cuidados tendría que tener DVOLK en el uso de esta data?

Es un histórico de 2 targets diferentes al SJ, nuestro supuesto es que el target 1 es el segmento más cercano SJ
Revisar tanto el histórico como los últimos 2 años, en un análisis de mercado la valoración de los últimos años tie
SJ. Es decir: ¿qué posicionamiento sugiere tu equipo?

Todos los productos - 2 target

Data
BIMONTH Suma de P1PR Suma de P2PR Suma de P3PR
Feb-10 12 35 26
Apr-10 12 35 26
Jun-10 10 29 33
Aug-10 14 30 34
Oct-10 15 31 32
Dec-10 15 32 32
Feb-11 18 30 29
Apr-11 19 29 29
Jun-11 21 26 29
Aug-11 21 26 31
Oct-11 23 24 31
Dec-11 24 24 33
Feb-12 26 21 27
Apr-12 25 19 28
Jun-12 26 18 27
Aug-12 26 17 28
Oct-12 27 17 27
Dec-12 26 17 28
Feb-13 25 16 27
Apr-13 27 11 25
Jun-13 26 12 26
Aug-13 27 13 28
Oct-13 28 11 28
Dec-13 27 12 27
Feb-14 27 12 31
Apr-14 28 14 30
Jun-14 28 10 29
Aug-14 28 9 23
Oct-14 28 12 25
Dec-14 27 11 28
Feb-15 26 12 26
Apr-15 27 13 28
Jun-15 28 11 28
Aug-15 28 12 36
Oct-15 29 16 37
Dec-15 28 18 36
Feb-16 27 10 38
Apr-16 28 9 36
Jun-16 29 9 37
Aug-16 30 10 37
Oct-16 30 11 37
Dec-16 29 12 38
 Feb-17 28 12 38
Apr-17 27 12 38
Jun-17 30 14 37
Aug-17 31 15 36
Oct-17 30 8 37
Dec-17 29 13 39
Feb-18 29 12 38
Apr-18 28 13 37
Total Result 1257 845 1571

45
40
35
30
25
Data
Data
20 Column K
Column D
Column L
Column E 15
Column M
Column F 10
5
0
TH 330 513 695 878 061 244 426 609 791 974 156 339 522 705 887 070
91 ON 40 40 40 40 41 41 41 41 41 41 42 42 42 42 42 43
B IM

segmento más cercano SJ

ación de los últimos años tiene mayor importancia que la data de los primeros años
 Canal - 2 target
Data
Suma de P4PR BIMONTH Suma de C1CS Suma de C2CS
27 Feb-10 9 7.8
27 Apr-10 8 7
28 Jun-10 6.9 5.7
22 Aug-10 8.9 4.5
22 Oct-10 4 6
21 Dec-10 5.7 9
23 Feb-11 4.1 3
23 Apr-11 3 6
24 Jun-11 3.9 5
22 Aug-11 6.1 3.8
22 Oct-11 7.5 5.1
19 Dec-11 6.8 4.6
26 Feb-12 5.9 5.5
28 Apr-12 6.1 6
29 Jun-12 7.1 6
29 Aug-12 6 6.2
29 Oct-12 6 6.4
29 Dec-12 7.1 5.7
32 Feb-13 7.1 4
37 Apr-13 7 4.5
36 Jun-13 6 5
32 Aug-13 7.3 4
33 Oct-13 7 5.1
34 Dec-13 6.8 4.6
30 Feb-14 5.9 5.5
28 Apr-14 7 6
33 Jun-14 7.7 5.8
40 Aug-14 6 6.2
35 Oct-14 6.3 6.4
34 Dec-14 7.1 5.7
36 Feb-15 8.3 7
32 Apr-15 7.2 6.5
33 Jun-15 6 6.8
30 Aug-15 5.9 5.6
18 Oct-15 7.2 5.5
18 Dec-15 6 5.9
25 Feb-16 5 5.2
27 Apr-16 6.8 3.4
25 Jun-16 8.2 7.1
23 Aug-16 6 8.3
22 Oct-16 3.9 7.2
21 Dec-16 4.1 3.9
 22 Feb-17 5.6 3.7
23 Apr-17 9 4
19 Jun-17 8.6 4.1
18 Aug-17 8.1 4.3
25 Oct-17 8.1 4.2
19 Dec-17 6.7 5.1
21 Feb-18 6 5.9
22 Apr-18 5.2 7
1333 Total Result 325.2 276.8

12

10

6
Data
Column K
4
Column L
Column M
2

0
TH 330 513 695 878 061 244 426 609 791 974 156 339 522 705 887 070
ON 40 40 40 40 41 41 41 41 41 41 42 42 42 42 42 43
5 87 70
B IM
8 0
42 43
 Canal - 2 target
Data
Suma de C3CS Suma de C4CS BIMONTH Suma de C1PR
7.8 1.8 Feb-10 19
7.3 2.1 Apr-10 21
4.5 2.6 Jun-10 19
1.9 3 Aug-10 21
2.3 4 Oct-10 19
7.3 5 Dec-10 18
8 5.6 Feb-11 20
7 5.6 Apr-11 16
9 7.3 Jun-11 21
6.2 6 Aug-11 24
8 7.5 Oct-11 22
8.9 3.4 Dec-11 24
7.8 7.3 Feb-12 29
6 3.5 Apr-12 30
5.1 5.6 Jun-12 34
5.9 5.1 Aug-12 32
9 7.1 Oct-12 40
8.8 5.7 Dec-12 33
7.3 4.9 Feb-13 33
5.5 8.2 Apr-13 31
6 7.3 Jun-13 32
3.9 8.3 Aug-13 26
7.5 6 Oct-13 26
9.1 6.3 Dec-13 20
8.2 7.1 Feb-14 23
6 8.3 Apr-14 24
4.9 7.2 Jun-14 20
3.4 3.9 Aug-14 21
9.1 5.8 Oct-14 26
10 5.8 Dec-14 22
8.4 8.4 Feb-15 23
4.5 7.2 Apr-15 23
5.9 8.5 Jun-15 26
5.9 8.7 Aug-15 27
6.1 7.3 Oct-15 26
8.9 7.9 Dec-15 25
8.7 5.6 Feb-16 24
7.9 8.6 Apr-16 23
7.8 5.9 Jun-16 24
7.2 4 Aug-16 22
5.9 5 Oct-16 21
9.4 5.6 Dec-16 20
 9.1 2 Feb-17 21
8 8.2 Apr-17 23
8.1 6 Jun-17 24
5.7 6.7 Aug-17 23
7 5.9 Oct-17 26
9.1 7 Dec-17 22
9 3.9 Feb-18 28
7.3 3.7 Apr-18 21
351.6 293.4 Total Result 1218

50
45
40
35
30
Data 25
Column R
20
Column S
Column T 15
10
5
1 4 6 9 2 5 7 0 0
97 215 233 252 270 288 307
41 4 4 4 4 4 4 TH 330 513 695 878 061 244 426 609 791 974 156 339 522 705 88
ON 40 40 40 40 41 41 41 41 41 41 42 42 42 42 42
B IM
 5.60% 3.77%

Churn e Ingresos - 2 Target

Data
Suma de C2PR Suma de C3PR Suma de C4PR BIMONTHSuma de CTSuma de CTt2
41 31 9 Feb-10 19.2 28
41 30 8 Apr-10 15.1 21.1
38 33 10 Jun-10 11.3 20.3
41 29 9 Aug-10 13.3 18.3
44 28 9 Oct-10 14.8 18.5
44 30 8 Dec-10 10 19
34 36 10 Feb-11 10 9
37 38 9 Apr-11 9.3 9.3
29 41 9 Jun-11 11.3 12.4
29 39 8 Aug-11 11.4 10.3
31 37 10 Oct-11 11.4 9.3
29 36 11 Dec-11 10.3 9.8
17 41 13 Feb-12 10.1 13
19 40 11 Apr-12 14.6 15.3
21 36 9 Jun-12 8.3 10.1
19 39 10 Aug-12 7.3 8.8
16 38 6 Oct-12 7.2 8.6
18 41 8 Dec-12 7.2 7.8
12 43 12 Feb-13 6.3 6.3
16 37 16 Apr-13 5.4 5.5
17 31 20 Jun-13 5.3 5.1
15 35 24 Aug-13 5.3 9
17 31 26 Oct-13 4.9 6
16 40 24 Dec-13 5.5 5.9
15 38 24 Feb-14 5.7 11
14 39 23 Apr-14 8.9 12
15 41 24 Jun-14 3.9 9.7
15 40 24 Aug-14 9.4 9.6
15 35 24 Oct-14 10.5 9.6
15 46 20 Dec-14 9.2 8.3
16 34 27 Feb-15 4.5 8.3
15 38 24 Apr-15 5.8 8.3
14 33 27 Jun-15 5.9 11
13 32 28 Aug-15 6 11.2
14 34 26 Oct-15 6 14.9
11 43 21 Dec-15 6 15
14 40 22 Feb-16 7.1 14.9
16 35 26 Apr-16 7.4 15.2
17 33 26 Jun-16 6.5 15.1
16 31 31 Aug-16 5.4 16
18 29 32 Oct-16 4.9 12.2
20 46 14 Dec-16 7.2 9
 22 42 15 Feb-17 15 4.5
17 35 25 Apr-17 17 4
19 29 28 Jun-17 17 4.7
19 30 28 Aug-17 19.1 3.9
16 33 25 Oct-17 19 4.2
17 46 15 Dec-17 17 4.9
17 44 11 Feb-18 20 4.7
19 34 26 Apr-18 22.3 5.9
1060 1820 905 Total Resu 501.5 534.8
Mediana 9.05 9.6

Este gráfico no está disponible en su versión de Ex

Si edita esta forma o guarda el libro en un formato

Data archivo diferente, el gráfico no se podrá utilizar.
Column Y
Column Z
Column AA

1 4 6 9 1 4 6 9 2 5 7 0
06 124 142 160 179 197 215 233 252 270 288 307
4 4 4 4 4 4 4 4 4 4 4

CTt1
25

20

15

10

0
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 4
 Percepción de la compañía - Target 1
Data
Suma de ASuma de ARPUt2 BIMONTH Suma de CIAmodernt1
109.1 231.2 Feb-10 5.9
109 231 Apr-10 5.8
115 245.1 Jun-10 4
127 234.3 Aug-10 4.5
129.6 258.9 Oct-10 4.6
131.3 261.3 Dec-10 5
137.8 267.9 Feb-11 4.8
140.1 277.9 Apr-11 4.3
141.3 277.8 Jun-11 4.9
142.3 279 Aug-11 4.5
145.4 280.1 Oct-11 4.2
167.9 300.1 Dec-11 4.1
156.8 281.2 Feb-12 6.2
157 290.5 Apr-12 7
159.3 290.8 Jun-12 7.1
157.3 292.3 Aug-12 7
153.4 294.5 Oct-12 7
197.3 328.6 Dec-12 6.9
168 290.1 Feb-13 7.3
168 293.4 Apr-13 7.5
168.3 271.4 Jun-13 7.4
167.9 272.4 Aug-13 7.6
169 261.6 Oct-13 7.8
201.9 345.8 Dec-13 5.8
190.1 261.3 Feb-14 6.1
200.4 267.2 Apr-14 6.2
202.3 261.1 Jun-14 6.4
203 255.3 Aug-14 7.3
204.5 256.5 Oct-14 7.9
235.9 337.9 Dec-14 7.8
212.3 231.3 Feb-15 8
214 238 Apr-15 8
215.2 239.1 Jun-15 7.1
213 229.9 Aug-15 7
214.1 231.2 Oct-15 6.9
289.8 367.9 Dec-15 7.3
215.9 246.3 Feb-16 7.3
220.1 247 Apr-16 7.3
220.3 245.1 Jun-16 7.3
221.5 251.3 Aug-16 7
220.5 254.2 Oct-16 6.8
219.6 391.2 Dec-16 7.3
 189.3 328.5 Feb-17 7.1
199.3 329.2 Apr-17 6.9
171.8 331 Jun-17 6.4
181.3 330.2 Aug-17 5.5
170.3 329.2 Oct-17 6
162.2 401.3 Dec-17 5.9
169.9 333.1 Feb-18 5
171.8 336.8 Apr-18 5.1
8948.4 14188.3 Total Result 318.1

8
ible en su versión de Excel.
7
a el libro en un formato de
6
o no se podrá utilizar.
5

0
TH 269 391 513 634 756 878 000 122 244 365 487 609 730 852 974 095 217 339 4
ON 40 40 40 40 40 40 41 41 41 41 41 41 41 41 41 42 42 42 42
B IM

Tt1

25 28 31 34 37 40 43 46 49
 Percepción de la compañía - Target 2

Suma de CIAecot1 Suma de CIAsocialt1 Suma de CIAcust1 BIMONTH

6 5 3.9 Feb-10
6 5 4.1 Apr-10
3.7 6 3.8 Jun-10
4.5 5.6 4.1 Aug-10
4.6 5.6 3.7 Oct-10
4.9 5.1 3.8 Dec-10
4.9 5 3.9 Feb-11
3.9 5 4.2 Apr-11
3.9 5 4.8 Jun-11
4.1 4.9 4.8 Aug-11
4.2 4.7 5.1 Oct-11
4.4 4.3 6.6 Dec-11
6 7 4.1 Feb-12
6 7 4.9 Apr-12
6 8 7 Jun-12
6.8 8 7.4 Aug-12
6.8 8 7.4 Oct-12
7 7.8 8 Dec-12
7.2 8.1 7.8 Feb-13
6.8 7.5 7 Apr-13
6.8 7.4 7.2 Jun-13
6.9 7.6 6.8 Aug-13
7.5 7 7 Oct-13
7.4 7.1 7.1 Dec-13
7.6 7.2 7.7 Feb-14
7 7 7 Apr-14
7.1 7.4 7 Jun-14
7.2 7.3 6.5 Aug-14
7 7.1 7 Oct-14
7.4 7.1 7 Dec-14
7.2 7.2 7.2 Feb-15
6.8 7.1 7.3 Apr-15
6.9 7.3 6.9 Jun-15
7.2 7.3 7.5 Aug-15
6.8 7.3 7.4 Oct-15
6.9 7.4 7 Dec-15
7.2 7.2 7.8 Feb-16
6.8 7.4 7.1 Apr-16
6.9 7.7 7.2 Jun-16
7.7 7.9 7 Aug-16
7.9 8 8 Oct-16
8 6.9 8 Dec-16
 5.8 7.1 7.1 Feb-17
6.6 6.9 6.2 Apr-17
6.4 6.2 6.4 Jun-17
5.7 5.8 5.4 Aug-17
6.1 6 6 Oct-17
5.5 5.9 5.3 Dec-17
5 5 5 Feb-18
5.1 5.1 5.1 Apr-18
312.1 331.5 311.6 Total Result

12

10

6
Data
Column AM 4
Column AN
Column AO
2

0
TH 269 391 513 634 756 878 000 122 244 365 487
ON 40 40 40 40 40 40 41 41 41 41 41 4
44 65 87 09 30 52 74 95 17 39 61 83 05 26 48 70 91 IM
12 413 414 416 417 418 419 420 422 423 424 425 427 428 429 430 431 B
n de la compañía - Target 2
Data
Suma de CIAmodernt2 Suma de CIAecot2 Suma de CIAsocialt2 Suma de CIAcust2
4 7 4.5 4
4.3 6.1 4 4.5
4.6 6.2 5.7 4.8
3.9 6.9 5.1 5.1
4.7 5.9 5.1 5.1
4.8 5.9 5.1 5.2
5.3 5.3 6.1 5.3
5.4 5.4 6.2 5.4
5.3 5.3 6.1 5.3
5.4 5.5 7.1 5.4
5.3 5.3 6.9 5.3
7.2 6 6.9 8.3
5.8 7.5 4.5 7.8
6.2 7 4.3 7.2
6.2 7.9 4.3 7
6 7.8 4.2 7.8
7 7.7 4.1 7.9
8.1 8 4 8.6
7.3 7.8 4.1 7.8
7.4 7.4 6.1 7.1
7.4 7.4 4.9 7.4
7.5 7.5 5.5 6.9
7.4 7.4 5.5 7.4
8.6 7.6 5.9 8.6
7.8 7.8 5.8 7.8
7.1 7 6.1 7.1
7.2 6.9 6.2 7.2
7 7 6.4 7
7.4 7.4 5.8 7.4
8.8 7.3 6.1 8.8
7.3 7.1 6.2 8
7.4 7.4 6.4 7.4
7.3 7.3 5.8 7.3
7.4 7.4 6.1 7.4
7.5 7.5 7.3 7.5
8.7 7.3 7.9 8.9
7.6 7.6 7.8 6.9
7.8 8 8 7.7
7.1 7.1 8 7.1
6.9 6.5 7.1 6.9
6.9 6.5 7 6.9
9.2 8.1 7 9
 8.3 8.3 7.3 8.8
8.3 8 7.3 8.3
8.3 8.3 7.3 8.3
8.4 8.2 7.3 8.5
9 9 7.5 9
9.4 9.1 7.7 9.6
8.9 9 7.8 8.9
9 9 7.7 9
351.1 361.9 307.1 361.9

Data
Column AS
Column AT
Column AU

TH 269 391 513 634 756 878 000 122 244 365 487 609 730 852 974 095 217 339 461 583 705 826 948 070 191
40 40 40 40 40 40 41 41 41 41 41 41 41 41 41 42 42 42 42 42 42 42 42 43 43
Target 2
Data
BIMONTH Suma de P1CSt2 Suma de P2CSt2 Suma de P3CSt2
Feb-10 4 7 4
Apr-10 4 7 4.5
Jun-10 4.3 7.4 4
Aug-10 5.8 7.5 4.5
Oct-10 6.2 7 4.3
Dec-10 6.2 7.9 4.3
Feb-11 6 7.8 4.2
Apr-11 7 7.7 4.1
Jun-11 7.2 7.9 4
Aug-11 7.3 7.8 4.1
Oct-11 7 8 4.9
Dec-11 6.5 7 7
Feb-12 6.4 7.9 7.4
Apr-12 6.2 7.8 7.4
Jun-12 7.1 7.7 7.8
Aug-12 7 8 7.8
Oct-12 6.1 8 7.9
Dec-12 6 7.8 8
Feb-13 6.5 7.1 7.8
Apr-13 7.1 8 7.7
Jun-13 7 8.3 7.7
Aug-13 7.1 8.2 7.6
Oct-13 7.1 8.4 7.9
Dec-13 6.7 8.1 7.8
Feb-14 6.8 8 7.7
Apr-14 6.1 7.9 7.8
Jun-14 6.2 7.9 7.6
Aug-14 6.4 7.8 7.9
Oct-14 6.5 7.4 8.4
Dec-14 6.4 7.9 8.4
Feb-15 5.9 8.5 8.5
Apr-15 6.3 7.9 8.5
Jun-15 5.9 7.9 8.5
Aug-15 6 7.3 8.3
Oct-15 6.9 8.2 8.3
Dec-15 7.1 8.3 8.1
Feb-16 7 8.4 8.3
Apr-16 7 7.7 8.5
Jun-16 7.1 7.7 8.4
Aug-16 7.3 8 8.3
Oct-16 7.9 8.2 7
Dec-16 8.6 8.4 6.9
Feb-17 8.6 8.9 5
Apr-17 8.2 9.4 5.6
Jun-17 8.9 9 5.1
Aug-17 9 9 5.3
Oct-17 7.9 9.3 4.9
Dec-17 7.7 9.6 4.5
Feb-18 8.6 9.5 4.5
Apr-18 8.6 9.7 4.2
Total Result 340.7 403.1 331.2

12

10

6 Data
Column AZ
Column BA
4
Column BB

0
TH 0 3 5 8 1 4 6 9 1 4 6 9 2 5 7 0
33 051 069 087 106 124 142 160 179 197 215 233 252 270 288 307
ON 40 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
B IM
Suma de P4CSt2
5.6
6
6.5
5.9
6.9
7.2
7.3
7.5
7.6
7.3
7.1
7.4
7.5
7.8
7.6
7.9
7.6
7.3
7.1
7.4
7.5
7.8
7.6
7.2
7.4
7.7
7.2
7
6.9
6.8
6.8
6.5
6.8
7
7.1
6.9
7.9
7.9
8.3
8.4
8.2
8.2
 9
9
9
9.5
9.3
9.2
9.6
9.7
379.9

Data
Column AZ
Column BA
Column BB

7 0
288 307
4 4