Assuptions

product product 2
money collected/unit $ 150.00 $ 220.00
text/unit 16% $ 24.00 $ 35.20
revenue/unit $ 126.00 $ 184.80
Cost/ unit $ 60.00 $ 95.00
gross profit/ unit $ 66.00 $ 89.80
gross margin % 52% 49%

monthly growth Rtw 10% 8%

unit sold month 1 month 2 month 3

product 1 25 28 30
product 2 8 9 9
product 2 12 13 13

month 1 month 2 month 3

Revenue
product 1 $ 3,150.00 $ 3,465.00 $ 3,811.50
product 2 $ 1,478.40 $ 1,596.67 $ 1,724.41
product 2 $ 3,528.00 $ 3,739.68 $ 3,964.06
total $ 8,156.40 $ 8,801.35 $ 9,499.97

COGS (cost of goods sold)

product 1 $ 1,500.00 $ 1,650.00 $ 1,815.00
product 2 $ 760.00 $ 820.80 $ 886.46
product 3 $ 1,440.00 $ 1,526.40 $ 1,617.98
total $ 3,700.00 $ 3,997.20 $ 4,319.45

gross profit $ 4,456.40 $ 4,804.15 $ 5,180.52

gross marging % 54.6% 54.6% 54.5%

operating expenses
marketing $ 600.00 $ 600.00 $ 600.00
labor $ 2,400.00 $ 2,400.00 $ 2,400.00
website hosting $ 45.00 $ 45.00 $ 45.00
total operating expenses $ 3,045.00 $ 3,045.00 $ 3,045.00

EBIT $ 1,411.40 $ 1,759.15 $ 2,135.52

Operating margin 31.67% 36.62% 41.22%

taxes $ 2,376.28 $ 423.42 $ 527.75 $ 640.66

 $ 2,006.57 $ 365.24 $ 365.24 $ 365.24
30% 6.4%

net income $ 1,046.16 $ 1,393.91 $ 1,770.28

prdoduct 3
$ 350.00 realistic
$ 56.00 pessimistic
$ 294.00 optimistic
$ 120.00
$ 174.00
59%

6%

month 4 month 5 month 6 month 7 month 8 month 9 month 10 month 11

33 37 40 44 49 54 59 65
10 11 12 13 14 15 16 17
14 15 16 17 18 19 20 21

proforma income statement

month 4 month 5 month 6 month 7 month 8 month 9 month 10 month 11

$ 4,192.65 $ 4,611.92 $ 5,073.11 $ 5,580.42 $ 6,138.46 $ 6,752.30 $ 7,427.54 $ 8,170.29

$ 1,862.36 $ 2,011.35 $ 2,172.25 $ 2,346.03 $ 2,533.72 $ 2,736.42 $ 2,955.33 $ 3,191.75
$ 4,201.90 $ 4,454.02 $ 4,721.26 $ 5,004.54 $ 5,304.81 $ 5,623.10 $ 5,960.48 $ 6,318.11
$ 10,256.91 $11,077.28 $11,966.62 $12,930.99 $13,976.98 $15,111.82 $16,343.35 $17,680.15

$ 1,996.50 $ 2,196.15 $ 2,415.77 $ 2,657.34 $ 2,923.08 $ 3,215.38 $ 3,536.92 $ 3,890.61

$ 957.38 $ 1,033.97 $ 1,116.69 $ 1,206.02 $ 1,302.51 $ 1,406.71 $ 1,519.24 $ 1,640.78
$ 1,715.06 $ 1,817.97 $ 1,927.04 $ 2,042.67 $ 2,165.23 $ 2,295.14 $ 2,432.85 $ 2,578.82
$ 4,668.94 $ 5,048.09 $ 5,459.50 $ 5,906.03 $ 6,390.81 $ 6,917.23 $ 7,489.01 $ 8,110.22

$ 5,587.97 $ 6,029.19 $ 6,507.12 $ 7,024.95 $ 7,586.17 $ 8,194.58 $ 8,854.33 $ 9,569.94

54.5% 54.4% 54.4% 54.3% 54.3% 54.2% 54.2% 54.1%

$ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00 $ 600.00

$ 2,400.00 $ 2,400.00 $ 2,400.00 $ 2,400.00 $ 2,400.00 $ 2,400.00 $ 2,400.00 $ 2,400.00
$ 45.00 $ 45.00 $ 45.00 $ 45.00 $ 45.00 $ 45.00 $ 45.00 $ 45.00
$ 3,045.00 $ 3,045.00 $ 3,045.00 $ 3,045.00 $ 3,045.00 $ 3,045.00 $ 3,045.00 $ 3,045.00

$ 2,542.97 $ 2,984.19 $ 3,462.12 $ 3,979.95 $ 4,541.17 $ 5,149.58 $ 5,809.33 $ 6,524.94

45.51% 49.50% 53.21% 56.65% 59.86% 62.84% 65.61% 68.18%

$ 762.89 $ 895.26 $ 1,038.64 $ 1,193.99 $ 1,362.35 $ 1,544.88 $ 1,742.80 $ 1,957.48

$ 365.24 $ 365.24 $ 365.24 $ 365.24 $ 365.24 $ 365.24 $ 365.24 $ 365.24

$ 2,177.73 $ 2,618.95 $ 3,096.88 $ 3,614.72 $ 4,175.94 $ 4,784.35 $ 5,444.09 $ 6,159.70

month 12 Total
71 535
19 152
23 202
889

month 12 total

$ 8,987.32 $ 67,360.49
$ 3,447.10 $ 28,055.78
$ 6,697.20 $ 59,517.15
$19,131.61 $ 154,933.43 $ 31,352.63

$ 4,279.68 $ 32,076.43
$ 1,772.05 $ 14,422.62
$ 2,733.55 $ 24,292.72
$ 8,785.27 $ 70,791.76

TOTAL
$10,346.34 $ 84,141.67
54.1%

$ 600.00 $ 7,200.00
$ 2,400.00 $ 28,800.00
$ 45.00 $ 540.00
$ 3,045.00 $ 36,540.00

$ 7,301.34 $ 47,601.67
70.57%

$ 2,190.40 $ 14,280.50
$ 365.24 $ 4,382.85

$ 6,936.10 $ 43,218.82