Balance Sheet

December 31, 2006-2012 2006 2007 2008 2009 2010 2011

ASSETS
Current Assets
Cash $ 35,488 $ 24,473 $ 29,667 $ 9,057 $ 298,806 $ 66,594
Inventory $ 15,412 $ 6,571 $ 2,943 $ 4,200 $ 24,005 $ 83,950
Fixed Assets
Property, Plant & Equipment $ 54,007 $ 132,103 $ 184,122 $ 178,046 $ 408,500 $ 658,962
Total Assets $ 104,907 $ 163,147 $ 216,732 $ 191,303 $ 731,311 $ 809,506

LIABILITIES
Accounts Payable $ 14,907 $ 15,000 $ 25,000 $ 30,000 $ 25,488 $ 51,995
Debt $ 40,000 $ 121,567 $ 94,850 $ 124,208 $ 724,208 $ 724,208
Total Liabilities $ 54,907 $ 136,567 $ 119,850 $ 154,208 $ 749,696 $ 776,203

EQUITY
Common Stock $ 30,000 $ 30,000 $ 130,000 $ 130,000 $ 130,000 $ 130,000
Retained Earnings $ 20,000 $ (3,420) $ (33,118) $ (92,905) $ (160,490) $ (96,697)
Total Equity $ 50,000 $ 26,580 $ 96,882 $ 37,095 $ (30,490) $ 33,303
INCOME STATEMENT QUARTERLY ANNUAL
Westlake Sugar Bowl Sugar Bowl Sugar Bowl Sugar Bowl Westlake Sugar Bowl
Q3 2010 Q2 2011* Q3 2011 Q4 2011 Q1 2012 2010 2011
Income
Lane Rental $ 118,290 $ 106,707 $ 179,021 $ 275,400 $ 267,540 $ 398,850 $ 561,128
Food Sale $ 17,150 $ 70,392 $ 159,667 $ 448,500 $ 410,270 $ 56,920 $ 678,559
Liquor Sale $ 20,571 $ 99,460 $ 243,763 $ 559,270 $ 501,550 $ 69,890 $ 902,493
Total $ 156,011 $ 276,559 $ 582,451 $ 1,283,170 $ 1,179,360 $ 525,660 $ 2,142,180

Variable Cost of Sales

Food Purchased $ 5,145 $ 39,420 $ 110,250 $ 181,386 $ 199,336 $ 17,076 $ 331,056
Liquor Purchased $ 4,114 $ 29,838 $ 105,000 $ 249,530 $ 201,600 $ 13,978 $ 384,368
Food & Beverage Supplies $ 3,772 $ 35,953 $ 129,157 $ 114,500 $ 147,011 $ 12,681 $ 279,610
Total $ 13,031 $ 105,210 $ 344,407 $ 545,416 $ 547,946 $ 43,735 $ 995,033

General Overhead Expenses

Marketing and Advertising $ 2,820 $ 10,000 $ 15,000 $ 15,000 $ 15,000 $ 9,250 $ 40,000
Salaries: Full Time $ 29,400 $ 48,498 $ 48,498 $ 48,498 $ 48,498 $ 115,000 $ 145,494
Salaries: Part Time $ 9,240 $ 20,130 $ 18,720 $ 34,528 $ 23,900 $ 30,800 $ 73,378
Catering wage n/a $ 16,128 $ 25,920 $ 32,027 $ 25,920 $ 74,075
Coupons $ 2,339 $ 7,000 $ 9,000 $ 11,000 $ 9,000 $ 7,090 $ 27,000
Legal and Audit $ 2,112 $ 3,600 $ 3,600 $ 3,600 $ 3,600 $ 7,040 $ 10,800
License & Permits $ 440 $ 2,475 $ 2,475 $ 6,000 $ 6,000 $ 6,500 $ 10,950
Office Supplies $ 794 $ 1,950 $ 3,450 $ 5,450 $ 3,450 $ 2,740 $ 10,850
Rent $ 26,949 $ 43,000 $ 43,000 $ 43,000 $ 43,000 $ 89,830 $ 129,000
Repair & Maintenance Labor $ 13,838 $ 14,000 $ 29,550 $ 34,550 $ 29,550 $ 102,700 $ 78,100
Repair & Maintenance Supplies $ 24,855 $ 45,000 $ 49,000 $ 58,000 $ 63,000 $ 67,500 $ 152,000
Utilities $ 7,131 $ 15,000 $ 26,100 $ 24,040 $ 23,520 $ 27,560 $ 65,140
Travel & Promotion $ 263 $ 8,000 $ 3,000 $ 3,000 $ 3,000 $ - $ 14,000
Insurance $ 14,700 $ 28,500 $ 28,500 $ 33,000 $ 33,000 $ 49,000 $ 90,000
Miscellaneous $ 450 $ 6,000 $ 8,500 $ 7,500 $ 9,700 $ 1,500 $ 22,000
Total General $ 135,329 $ 269,281 $ 314,313 $ 359,193 $ 340,138 $ 516,510 $ 942,787

Operating Income (Loss) $ 7,651 $ (97,932) $ (76,269) $ 378,561 $ 291,276 $ (34,585) $ 204,360

Interest payment: Bank $ 1,897 $ 8,000 $ 8,000 $ 8,000 $ 8,000 $ 16,000 $ 32,000
Interest payment: Friends & Family $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 8,000 $ 16,000
Depreciation $ 2,100 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 9,000 $ 14,000

Tax $ 2,678 $ 132,496 $ 101,946 $ 78,566

Net Income $ 4,973 $ (112,932) $ (91,269) $ 231,065 $ 174,329 $ (67,585) $ 63,793

*Q2 2011 represents just 8 weeks of Sugar Bowl Operations. Note the facility closed for renovations in November 2010,
and reopened in early May 2011.
 Summer 2011: Test Marketing Campaigns

# Potential
Channel Campaign Cost customers reached

Direct Email to Sugar Bowl Email List $50 400.00

Direct Email to Rented Target Email List $4,000 4,000.00
Group Buying Offer $2000 + 30% of sales 5,000.00
Social Media Website $0.75 per click 1,000.00
Keyword Search $1.10 per click 500.00
Marketing Campaigns

# Actual Repeat Customers Cost Per Cost per Repeat

customers delivered Generated Customer Customer

30.00 16.00 $ 1.67 $ 3.13

80.00 30.00 $ 50.00 $ 133.33
500.00 125.00 $ 11.50 $ 46.00
120.00 12.00 $ 6.25 $ 62.50
35.00 20.00 $ 15.71 $ 27.50
Weekly Attendance Snapshot *
*Does not include Private Event patronage
2011 Monday Tuesday Wed. Thursday Friday Saturday Sunday Weekly
Q2 67 59 75 154 160 180 124 819
Q3 67 59 75 200 215 220 172 1008
Q4 75 94 190 308 350 385 299 1701

2012 Monday Tuesday Wed. Thursday Friday Saturday Sunday Weekly

Q1 101 125 120 378 411 420 335 1890
Average $
Per Person
$ 35.00
$ 40.00
$ 50.00

$ 52.00
 Breakeven Analysis Sugar Bowl Sugar Bowl
Q3 2011 Q1 2012
Total Fixed Costs $ 314,313 $ 340,138
Total Variable Costs $ 344,407 $ 547,946
Total Expenses $ 658,720 $ 888,084

Total Income $ 582,451 $ 1,179,360

Total Attendance 12,096 22,680
Number of Days Open per quarter 90 90
Fixed Cost/Day $ 3,492 3,779.31
Average Revenue Per Person $ 48 $ 52
Average Variable Cost/Person $ 28 $ 24
Profit per customer $ 20 $ 28
Daily Customers Required to Breakeven 177 136

AZ
Analysis of Wednesday Night Partnership Opportunities

Dating Service
Duration: 8 Weeks
Number of customers 60
Admission Revenue $ 7,200
Projected Food/Bev Revenue (Total) $ 12,480
Partnership Cost $ 4,320
T-Shirt Cost $ 300
Projected Profit $ 15,060
Projected Repeat Customers 50%

Zulu Band
Number of Shows 12
Number of customers 75
Admission Revenue (Total) $ 9,000
Projected Food/Bev Revenue (Total) $ 29,700
Partnership Cost $ 18,000
Projected Profit $ 20,700
Projected Repeat Customers 7%