TOY

2021

03
E

05

Sun & Beach

12

City Break

18

MICE

22
26
28
32
34

2021:

8-10
.O

1
AE
(+300

45-48

22-24
.

~1

.,
.

2013)

,
2014-2020

3
,

EI

.H
(+16

.
( . .

}
2013

2021

( . .)

17,5
22
27
16%
1

657
,

2012 |

, 2

Sun & Beach

31-34

+48%

41-44

+57%

19-20%

661

+31%

22-24

+3,5pp

985-1.044

+53%

750-800

+18%

: IMF EuroStat

City Break

MICE

gro T
Eco T
Gastro T

:
1
2
3
4

2021:

}
230

416

602

378

620

358

599

92
148
72

128
3.8221

66

216

76

300

991
2.109
977

784

479

739

122
104

640

320

117

596
9.1471

116

736

374

119
1.139

12

156

1.133
875

223

1.079
1.4931

1.128
15.518

135

658

848

Long haul
&

104

782
1.9211

162

646

169
169
121

, UNWTO

SUN
BEACH

2021:

Sun & Beach

/
,

2
3
4

)
(

(Themes)
,

SUN & BEACH

)
%

50
45
40
1
2
3
4

35
30
25
20
15
10
5
0

200

400

600

800

1,000

2,000

2,200
(000

: Euromonitor, UNWTO,

2021:

SUN & BEACH

3
USP1

Boutique

5*

USP: Unique Selling Proposition

:

4*
50

25 15 40

57

27 23 50
19 24 43

Sun & Beach

58

16 51

20 17 37

29 21 50
18 14 32
20 8 28

18 15 33
19 9 28
18 9 27
14 9 23
17 5 22

35
(

(
1
2
4

.)

13 7 20
10 -1 11

40

13-2 15
,
:

, Instituto National de Estadistica

SUN & BEACH

CITY
BREAK

10

2021:

City Break

<4

3-4

USPs

,
),

.)
(

3
,

"

Athens spotlighted

"

USP

",

CITY BREAK

11

City break:

(2-3

Shopping

:
,

/Style

12

2021:

}
(1-2

( . .,

.
:

CITY BREAK

:
,

13

MEETINGS
INCENTIVES
CONFERENCES
EXCIBITIONS

14

2021:

MICE
1

)
( . .,

>85%

(> 55%

( . .
-

<1.000
)

(
,

),

)
MICE
:

MICE

15

MICE
)

18

14
45%

13
2

7
5
5
4
4
4
3
3
3
3

14
1

~75%

: International Congress and Convention Association (ICCA), 2008

50-500
, 20081
2000-08

250-499

26

-50-149

26

1.000-1.999

17
16

7
10

2.000-2.999

>10.000

15

500-999

5.000-10.000

21

150-249

3.000-4.999

15

10

2
1
0

16
6
%

88%
break-out

16

78%

2021:

500

,
5.000

,
, . .

,
,

, .

..
,

Brand/
Tourist
attractions

Venues

Accessibility
(flight, taxi,
etc.)

One-Stop
Shop

Accommodation

Government
processes

Basic
safety

Media
access

MICE

17

18

2021:

Sun & Beach,

3
(

25
15

blockbuster

,
-

( . .,

( . .,

19

}
/

( . .,

.)

,
.)

( . .

}
,
,

..

,
( . . WC)

:
-

: MoMA,
(

20

: i-MiBAC

2021:

}
2

WC

4
&

&
.

50

100

150

200

1
100

2
.

3
100

4
.

100

21

22

2021:

1
.
Carnival

,
Royal Caribbean (~70%

)
,

. .

3
4

KATH

. .

23

30%

P&L

(%)
76

11

7
2
4
100
13

5
13
11

6
3
2
6
(

12

13

10
11

,
2013

2014
5

2.680
1.5
.

600
(6-7%
)

24

,
1.5

2.8

: Platts

2021:

2013,

2013.

250

6
5
4
3
2
1

250
5
4
3
2
1

80%

200

. .

76%

-28%

-16%

305,675
221,562

326,822

185,683

2010

KATH

2011

2012

2013

25

1
15-20

3
,

( . .

(24

, . .

,
,

15-20
/

26

2021:

}
12
6

Greece

10

Turkey

10

9
11

21

Croatia

KATH

3
12

24

27

28

2021:

2
)

( . .

3
,

4
5

B2B

29

.
LASIK
LASIK)

"

"

JCI,

JCI

44

1
22
44
52
7

JCI (Joint Commission International)

30

TEMOS
QHA Trent
TV
(ACHSI)

2021:

2021

2014-2020
3,3
.,

.
23.1 billion
cumulative (total)
investment
requirement
for the period
2014-2020

3.3

0.9

2012

Avg.
2014-2020

( . .

.
Total Investments

ESPA 2014-2020
3.8

23.1

3.7

16-18

Cumulative (total)
sector investment
requirement
(2014-2020)

}
Y

Identified
investments
(2014-2020)

ESPA funds (20142020) potentially

allocated to Tourism
(based on GVA
contribution and
capital productivity)

Identified
investments that
could be ESPA
eligible (2014-2020)

31

SETE Partners

www.sete.gr

www.sete.gr
2021: