Non-users: Reason not to purchase the LCD TV

Group Statistics

Mean Std. Deviation Valid N (listwise)

gender Unweighted Weighted Unweighted Weighted
1.00 age 24.4419 6.78690 43 43.000
highprice 1.0000 .00000 43 43.000
lesslife 1.8605 .55982 43 43.000
lessawareness 2.2093 .86073 43 43.000
others 2.1395 .96563 43 43.000
futurepurchase 2.0000 .00000 43 43.000
sony 1.1860 .39375 43 43.000
samsung 1.5581 .50249 43 43.000
lg 1.0930 .29390 43 43.000
onida 1.1163 .32435 43 43.000
videocon 1.0233 .15250 43 43.000
panasonic 1.0233 .15250 43 43.000
2.00 age 28.0000 11.26421 35 35.000
highprice 1.0000 .00000 35 35.000
lesslife 1.8857 .67612 35 35.000
lessawareness 2.2000 .75926 35 35.000
others 2.2000 .83314 35 35.000
futurepurchase 2.1143 .47101 35 35.000
sony 1.0857 .28403 35 35.000
samsung 1.2857 .45835 35 35.000
lg 1.0857 .28403 35 35.000
onida 1.2000 .40584 35 35.000
videocon 1.1143 .32280 35 35.000
panasonic 1.0571 .23550 35 35.000
Total age 26.0385 9.18277 78 78.000
highprice 1.0000 .00000 78 78.000
lesslife 1.8718 .61070 78 78.000
lessawareness 2.2051 .81159 78 78.000
others 2.1667 .90334 78 78.000
futurepurchase 2.0513 .31817 78 78.000
sony 1.1410 .35030 78 78.000
samsung 1.4359 .49908 78 78.000
lg 1.0897 .28766 78 78.000
onida 1.1538 .36314 78 78.000
videocon 1.0641 .24652 78 78.000

panasonic 1.0385 .19355 78 78.000

 Tests of Equality of Group Means

Wilks'
Lambda F df1 df2 Sig.
age .962 2.971 1 76 .089
highprice .(a)
lesslife 1.000 .033 1 76 .857
lessawareness 1.000 .003 1 76 .960
others .999 .085 1 76 .771
futurepurchase .968 2.539 1 76 .115
sony .979 1.595 1 76 .210
samsung .925 6.132 1 76 .015
lg 1.000 .012 1 76 .912
onida .987 1.026 1 76 .314
videocon .966 2.689 1 76 .105
panasonic .992 .588 1 76 .445
a Cannot be computed because this variable is a constant.

Interpretation: no factor from the above factor strongly show the reason of not to purchase.
Whereas, future purchase is not much defined

Pooled Within-Groups Matrices  

lessawar other futpu samsun onid videoco panasoni
age Hprice lesslife e s r sony g lg a n c  
Co 0.00
rre age 1 0.19 -0.005 -0.01 -0.1 -0.17 -0.11 -0.16 3 0.22 0.03 -0.11  
lati 0.18 0.14
on highprice 6 1 0.1587 0.439 0.303 -0.03 -0.11 -0.08 7 0.05 -0.2 0.031  
0.02
lesslife -0.01 0.16 1 0.538 -0.04 -0.01 0.033 0.031 5 -0 -0.1 0.061  
0.03
lessaware -0.01 0.44 0.5378 1 0.239 -0.03 0.169 0.142 6 0 -0.1 -0.13  
-
0.09
others -0.1 0.3 -0.041 0.239 1 -0.04 0.247 -0.05 2 -0.1 -0 -0.06  
-
0.05
futpurch -0.17 -0 -0.013 -0.03 -0.04 1 -0.1 0.26 5 0.23 -0.1 -0.04  
-
0.28
sony -0.11 -0.1 0.0326 0.169 0.247 -0.1 1 -0.2 4 -0.2 -0.2 -0.1  
-
0.13
samsung -0.16 -0.1 0.0313 0.142 -0.05 0.26 -0.2 1 3 -0.1 -0.1 -0.05  
0.00
lg 3 0.15 0.0246 0.036 -0.09 -0.06 -0.28 -0.13 1 -0.1 -0.1 -0.09  
onida 0.22 0.05 -6E-04 0.004 -0.08 0.227 -0.19 -0.08 - 1 -0.1 -0.08  
3 0.13
 6
-
0.03 0.09
videocon 4 -0.2 -0.051 -0.11 -0.05 -0.07 -0.16 -0.06 6 -0.1 1 -0.05  
-
panasoni 0.09
c -0.11 0.03 0.0614 -0.13 -0.06 -0.04 -0.1 -0.05 2 -0.1 -0 1  
                             

Analysis 1
Summary of Canonical Discriminant Functions
Eigenvalues

Canonical
Function Eigenvalue % of Variance Cumulative % Correlation
1 .324(a) 100.0 100.0 .495
a First 1 canonical discriminant functions were used in the analysis.

Wilks' Lambda

Wilks'
Test of Function(s) Lambda Chi-square df Sig.
1 .755 19.644 12 .074

Interpretation: wiki lambda also not show any defined mean difference.

Standardized Canonical Discriminant Function Coefficients

Function
1
age .366
highprice -.455
lesslife -.083
lessawareness .289
others .630
futurepurchase -.286
sony -.527
samsung .056
lg .262
onida .368
videocon .094
panasonic .453

Structure Matrix
 Function
1
sony -.499
age .347
onida .330
others .321
panasonic .321
futurepurchase -.255
lg .204
videocon .155
lessawareness .059
highprice .036
samsung -.022
lesslife -.010
Pooled within-groups correlations between discriminating variables and standardized canonical
discriminant functions
Variables ordered by absolute size of correlation within function.

Functions at Group Centroids

Function
gender 1
1.00 -.507
2.00 .623
Unstandardized canonical discriminant functions evaluated at group means

Interpretation: female has high centroid than man.

Conclusion
In case of gender female dominate men in decision of TV. Whereas, men give
focus on operational life of LCD TV.Whereas, women give importance to
seasonality during purchase of LCD TV. In totality, seasonality, theater sound and
picture quality are the main factors for the purchase of LCD TV.
In case of picture quality w.r.t brand
male prefer PANASONIC. Whereas ,women like ONIDA. If we consider of both
then SONY is the first choice.
In case of size of brand, male like SONY in higher
size. Whereas, female also like SONY in higher size. In totality, we can say that
SONY liked by both.
As per the survey, it was found that SONY is the most liked
tv and it also satisfy most of the factor which a consumer want in the LCD TV.