DAHER ALIA 19/03/14

BTS COMMUNICATION
INDICATIF : 978 30 000 74
ANGLAIS
Partie 1
Il s'agit d'un article de Shumpeter tir de The Economist crit le 14 Novembre 2!"
#e titre est #e culte des dirigeants sans visages $ un titre permettant de comprendre le
conte%te de l'article"
&n article 'ui interroge l'image actuel des dirigeants"
En e((et$ l'auteur dmontre 'u'avant la mode des sans visages de nombreu%
entrepreneurs tels 'ue )enr* +,-.$ /ohn 01TTE-S,N ou encore 2ill 31TES ont b4tis
de vrais empires sur la (orce$ la duret de leurs ambitions"
Ils se sont (ait conna5tre dans la (orce de la grandeur"
6ette (orce est pass de mode"
.ornavant$ on remar'ue 'ue l'&nion Europenne n'est plus la seule institution 7 pr(rer
les dirigeants sans visages "
Il s'agit d'une nouvelle mode$ d'une nouvelle stratgie"
6ette stratgie est prsente a(in de ragir (ace 7 l'imprialisme actuel"
,n trouve maintenant de nombreu% dirigeants anon*me prsent 7 des soires o8 se
trouve Ton* 2#1I-"
6ette stratgie ne dvalorise pas le travail de ces dirigeants$ elle l'a prot9ge"
1vec un climat turbulent dans le milieu du travail$ cet anon*mat permet 7 ces nombreu%
dirigeants de pouvoir e%ercs leur (onction sans pression "
6'est une sorte de protection contre le monde mdiati'ue$ 7 la recherche de coupables"
.e plus$ /im 6,##INS grand gourous populaire dans la m:me opti'ue a((irme 'ue le c;t
humble doit :tre associ 7 l'image des dirigeants"
Toutes ces 'ualits stratgi'ues ne sont tou<ours pas encore dans les t:tes de tous le
monde"
#e dirigeant renvois 7 une image de svrit$ 7 la mdiatisation"
#a discrtion et l'humilit ne sont pas les premi9res 'ualits associs au% dirigeants"
1insi donc$ l'article dmontre les di((rents visages lis au% dirigeants$ un c;t dur$ sv9re$
mais une nouvelle image anon*me =sans visage> apportant le m:me rsultat en 'ualit de
travail$ mais avec un nouvel angle de vue"
=2!>
Partie 2
In your opinion what qualities and skills make a good boss ?
+irst o( all$ I ?ant to e%plain (or me ?hat is good 'ualities ma@e have a boss"
To start$ the boss needs to be patient over their emplo*ees"
It is most important because ?ithout that$ it ?ill be complicated"
+or e%ample$ i( a emplo*ee have a problem about comprehension or something$ the boss
needs to e%plain ?ith calm and listen his emplo*ee"
Secondl*$ the boss needs to be strong"
I ?ant to mean b* strong A he needs to have the (irst position and emplo*ees do @no? that"
+or e%ample$ i( the boss sa* something$ none emplo*ees should be dispute that"
The boss must have al?a*s the (inall* ?ord$ in ever* situation"
The boss is the top in the business and ever* emplo*ees give him the respect" It is ver*
important"
Bell$ about s@ills$ the boss does have man* s@ills"
I thin@ about the personalit*"
The boss needs to be li@e a dictator ?ith their emplo*ees"
Bhen I sa* dictator $ I @no? the ?ord is hard but the boss needs it"
Bith a dictator$ the business can go (ine because the boss is the one person ?ho can
agree the (inall* decision"
+or e%ample$ i( a emplo*ee have an idea (or his ?or@$ he can tal@ about his idea$ but he
must ?aiting the agree b* his boss"
,nl* boss ma@e the decision"
1n other s@ill can be strict"
1 boss ?ith much severit* can be sur to have a result"
+or e%ample$ i( the boss ?ant a slogan (or 4 p"m$ the emplo*ee should @no? that i( doesn't
give his ?or@ at time$ it ?ill be punished"
It is hard$ but it is real"
1nd the business can ?or@"
It is m* opinion about 'ualities and s@ills"
=2C>
How important are his or her personality and way of communicating ?
+irst o( all$ the personalit* ?ill be important ?hen *ou are a boss"
1 strong personalit* ?ith ambitious can be a promess (or a (utur in business"
1 good and strong personalit* can be ma@e man* ?or@$ and di((erence bet?een the
others"
+or e%ample$ it is possible to ?or@ alone and ?or@ as a team"
1nd ?hen *ou can ?or@ in di((erent situation$ *ou can communicating ?ith ever*one"
In ?or@$ the most important is to do ever*thing A
?or@ overtime (or e%ample don't be a problem"
1mbitious is important to ?a* o( communicating and to personalit*"
2ut *ou should be honest too"
Dou must have man* 'ualities A creative$ smart$ determined$ open o( mind""""
Bith this 'ualities *ou can have everthing and *ou can be open to ?a* o( communicating"
No?$ I ?ant to illustrated m* opinion"
Bell$ i( *ou see the behaviour to big boss li@e 2ill 3ates$ *ou can see the most important is
ambitious"
The people li@e 2ill 3ates build their (utur ?ith the stenght$ (orce o( their vision"
The* believe in themselve"
It is important to believe in *ousel( to move on"
To conclude$ i( *ou are a strong person ?ith man* ideas ma@ing senses$ ambitious$ more
'ualities and i( *ou believe in *oursel( *ou can have ever*thing"
1nd *ou are a ?a* o( communicating and a ?a* (or the success"
=2E>