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CONNECTED OBJECTS:
From Software to Everyware
I NSIGHT N 3 / 22
ND
SEPTEMBER 2014 / 25
I NSI GHTS / 22ND SEPTEMBER 201 4
01
INSIGHT N 3
CONTENTS

03
A Material World
05
The Alchemy and the Ecstasy
07
To Infinity and Beyond
08
Technoluxe
10
We Are Scientists
12
Back to the Future
15
Hello World
16
Hello You
18
One More Thing
20
Time to Design
22
Connected Fashion
25
Seeing is Deceiving
I NSI GHTS NO. 3
02
A MATERIAL
WORLD
WORDS by YKONES EDITORIAL TEAM
es nuits blanches attendre le doux signal
de connexion de ltre aim sur MSN
Messenger aux longues heures passes
explorer Myspace, le monde digital a subi
un bouleversement sans prcdent avec
lmergence des rseaux sociaux. Dlectrons libres
maillons interdpendants, les voyageurs du web ont
dit adieu lanonymat pour plonger tte baisse
dans la toile sociale.
En parallle, la dmocratisation massive des technologies
software a instaur lcosystme idal pour accueillir la
nouvelle rvolution en marche : les objets connects.
Filire stratgique de la reconqute industrielle,
lInternet des objets dtruit les frontires entre digital et
monde rel, perturbant la cosmogonie des plus grandes
mannes financires
En vingt ans, la civilisation contemporaine est passe dun
usage ponctuel dInternet un usage permanent,
redistribuant les cartes des cultures modernes en faveur
du digital. Autrefois pure abstraction, lInternet se
prolonge aujourdhui au-del du monde lectronique, se
matrialisant travers les objets connects.
Remember the good old days of dial-up Internet? All those
long nights spent waiting for your loved one to appear
online on MSN Messenger, all those hours lovingly wasted
surfing through Myspace The wide old world of the web
has come a long way since the days of our social media
forefathers. From free electrons to links in a never-ending
chain, Internet surfers have gradually bid farewell to
anonymity, emerging as fully-fledged social beings.
The concomitant massification of software technologies
in an increasingly social world provided an ideal backdrop
for the rise of the next big digital revolution: connected
objects. By linking the Internet to the physical world,
connected objects represent a strategic industrial
opportunity, rewriting the laws of digital economy.
Over the past twenty years, modern society has evolved
from occasional Internet use to being constantly
connected, a structural shift that manifests itself beyond
the realms of digital through the manufacture of physical
connected objects.
03
I NSI GHTS NO. 3
GIVE ME AN INCH AND
ILL TAKE A MILE.
Rafi Halafidjan
THE ALCHEMY
AND THE ECSTASY
05
I NSI GHTS NO. 3
u commencement, il y eut un homme :
Rafi Halafidjan. Fru de technologie et
inventeur devant lternel, il ne cesse de
questionner le pouvoir des ondes wifi.
lorigine du premier oprateur internet en
France en 1994 revendu British Telecom en 2001 il
dfend la cause du tout-connect en crant le lapin
Nabaztag en 2005.
Version largement volue de la lampe DAL, premier objet
connect arriv sur le march en 2003, Nabaztag fait bien
plus quannoncer la mto ou envoyer des messages de
couleur par SMS : il dmontre que tout lment matriel
peut tre connect lInternet. Lisant haute voix les
messages reus, diffusant de la musique, informant en
temps rel sur le trafic Aujourdhui appel Karotz,
Nabaztag est la Lucie des objets connects.
In the beginning, there was one man:
Rafi Halafidjan. A technology lover and serial inventor, he
dedicated a number of years to researching the potential
of Wi-Fi. Most notably, we owe to him the first ever
Internet operator in France (1994), sold to British
Telecom in 2001. He went on to become the figurehead of
connected evangelists when he created the Nabaztag
rabbit back in 2005.
An upgraded version of the DAL lamp, the first connected
object to hit the market in 2003, Nabaztag did far more
than simply chart the weather or send color text
messages: it proved that any physical object can
potentially be connected to the Internet. Reading
incoming messages aloud, playing your favorite music,
providing real-time traffic updates The Nabaztag, which
now goes by the name of Karotz, is the nec plus ultra of
connected technology.

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TO INFINITY
AND BEYOND
n 2005, le ton est donn. Si la plupart des
gens ignorent la rvolution en marche, les
Nations Unies la dsignent pour la
premire fois dans un rapport sur lUnion
internationale des tlcommunications.
LInternet des objets nest plus le fantasme isol dune
poigne de scientifiques en mal de nouveaut. Cest
officiel, un nouveau march est n et la notion de design
entre en jeu dans la course lobjet connect.
Ds lors, les innovations se succdent jusqu larrive des
Google Glass en 2012. Premire paire de lunettes ralit
augmente, les Google Glass sont quipes dune camera
intgre, dun micro, dun pav tactile, de mini-crans,
dun accs Internet par wifi ou Bluetooth, et dsormais
dun couteur. Elles permettent daccder des
informations en temps rel tout en conservant une libert
de mouvement.
Leur sortie est une dflagration, trendsetteurs et
technophiles sen emparent Diane von Furstenberg les
introduit dans son defil lors de la Fashion Week
new-yorkaise, saluant ce premier alliage de
design technologique.
2005 was a game-changing year for connected objects.
While most of us were still blissfully unaware that a
revolution was underway, the United Nations officially
acknowledged this phenomenon for the first time in a
report on the International Telecommunication Union.
No longer was the Internet of Things to be perceived as
the abstract fantasy of a handful of scientists; a whole new
industry was born, with design opportunities becoming a
reality for future connected object retailers.
From this point onward, innovation and determination
were the name of the game. After years of research and
development, the Google Glass finally landed in 2012. The
first ever pair of fully-integrated augmented reality
glasses, they came equipped with a built-in camera,
microphone, trackpad, mini-screens, Internet access via
Wi-Fi or Bluetooth, an earpiece Accessing data in real
time while on the go suddenly became near normal.
Highly publicized, the Google Glass launch whipped up a
storm in international media. Trendsetters and tech
addicts all wanted a piece of the action, with Diane von
Furstenberg making them the guest stars of her New York
runway show. Proof if proof be needed that connected
technology and design go hand in hand.
07
I NSI GHTS NO. 3
e march des objets connects devrait
tripler dici 2016 pour atteindre un poids de
500 millions deuros contre 150 millions en
2013 (source Xerfi). la veille dune nouvel-
le re, le march technologique devra
relever un nouveau challenge : dvelopper les dernires
innovations au-del des early adopters en crant un rel
besoin. La rvolution technoluxe est en marche.
Collaboratrice de PC Mag en juillet 2013, Coco Rocha,
auto-proclame gadget junkie, pointe du doigt un
problme de taille : lobjet nuit la technologie.
Interviewe lors de l'dition 2013 de la confrence FLOW,
elle nous avait confi son dsir de voir le jour o la
technologie Google Glass serait enfin allie aux lignes
fluides de ses lunettes Ray-Ban. Trop voyantes malgr un
design discret, les innovations dsamorcent la prouesse
technique et relguent au second plan leur technologie
softwear Si la premire poque du technoluxe
consistait essentiellement trouver un nouvel usage un
objet existant au risque de parfois dcevoir lutilisateur,
lavenir du march semble porter sur la cration dune
nouvelle gnration de produits connects spcialement
conus cet effet.
The connected object market is set to triple in size over
the next two years, weighing 500 million euros compared
to 150 million in 2013 (Source: Xerfi). Faced with the
challenge of large-scale commercialization, the
connected technology industry will have to overcome a
significant obstacle: taking innovation beyond the scope
of early adopters so as to create a lasting mass-market
need. Here comes the technoluxury.
Writing in the July 2013 issue of PC Mag, Coco Rocha,
herself a self-proclaimed gadget junkie, touched on a key
issue: objects tend to hinder technology. During an
interview she gave at last years FLOW conference, Coco
confessed to longing for the day when Google Glass
technology would be tailored to fit her trusty Ray-Bans.
All too showy in spite of a seemingly discreet design, they
boast technical prowess at the expense of software utility.
If the early stages of technoluxury involved finding new
ways of using existing objects, often to the detriment of
user experience, the future of the market depends on a
new generation of connected objects specifically
designed with software in mind.
08
I NSI GHTS N 3
WE ARE
SCIENTISTS
e la pierre tombale communicante au
grille-pain qui tweete, la liste des
innovations machine to machine
revt parfois des airs de cabinet de
curiosits. Savants fous ou pionniers
rvolutionnaires ? Les marques explorent le domaine des
possibles travers des inventions parfois droutantes...
Dun ct, il y a les inventions limites. Misant sur le
sensationnel, les compagnies softwear commercialisent
des gadgets intelligents aux visages multiples qui
soulagent notre cerveau surmen.
Plus besoin de penser arroser la plante du salon, Flower
Power de Parrot se manifeste en cas de besoin, relle
fantaisie de luxe pour tout jardinier en herbe. Au rayon
mode, mme combat : le superflu prend de lampleur avec
les chaussettes connectes Blacksocks. Tout droit sorties
dun pisode dInspecteur Gadget, elles reconstituent ou
retrouvent les paires dpareilles sans effort Mais ce
nest pas tout : plus efficace quInstagram, un simple
vtement peut galement resserrer les liens avec votre
joueur de rugby prfr !
Impressionnante dinventivit, lAlert Shirt de Wearable
Experiments permet de ressentir en simultan les mmes
sensations quun joueur en plein match. Inconcevable
hier, cette technologie cible pourrait bien contaminer
lindustrie audiovisuelle, compltant lexprience full
3D initie par le cinma sensationnel
From connected tombstones to Twitter-linked toasters,
the list of weird and wonderful machine-to-machine
innovations grows by the day. Mad scientists or digital
daredevils? When brands latch on to the Internet of
Things, things can occasionally take a turn for the worse
To begin with, there are a host of unexpected connected
inventions which enable software companies to roll out
multi-purpose intelligent objects intended to somehow
relieve our overworked brains.
Why even worry about watering your plants when Parrots
Flower Power can do all the hard work? A luxurious
plaything for the more green fingered among you. On the
fashion front, Blacksocks offers wearers a full-on
Inspector Gadget experience theyll not soon forget: at
the click of a button the frustration of odd socks becomes
a thing of the past But thats not all: far more efficient
than Instagram, an intelligent shirt can help you get up
close and personal with your favorite rugby player.
An ingenious invention if ever there were one, the Alert
Shirt by Wearable Experiments enables you to experience
the thrill of a live match from the comfort of your living
room. Previously unthinkable, this highly specific piece
could lead to broader innovations in the audiovisual field,
adding yet another string to immersive cinemas bow.
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I NSI GHTS NO. 3

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lus pertinent que jamais, limaginaire farfelu
de la science-fiction 90s guide les
inventions connectes dans un univers
encore peu connu, donnant naissance des
dizaines dobjets connects mono-tches,
vous un avenir incertain mais porteurs dune croyance
majeure : les rves deviennent ralit.
Matrialiss, les fantasmes les plus incongrus prennent
vie travers la technologie. Ds lors, la cultissime scne du
Cinquime lment o Milla Jovovitch se retrouve
maquille en un clic par un masque Chanel perd toute
invraisemblance lheure de limprimante maquillage
3D Mink - permettant d'imprimer n'importe quel produit
make-up partir de n'importe quelle couleur numrise
(Voir Insight #1) - et des tutoriels beaut Yves Saint
Laurent x Google Glass - qui prolongent l'exprience
d'achat make-up chez Bloomingdales en laccompagnant
d'un tutoriel vido enregistr laide des Google Glass et
envoy la cliente par la suite, ce nest plus quune
question de temps avant que cette fiction ne prenne vie
dans les chaumires.
The once absurd prophecy of 90s science fiction would
seem to have come true with the emergence of numerous
mono-purpose connected objects. Little more than a
passing fancy they may be, yet they underpin a
fundamental tech belief: dreams really can come true.
A material reality, the most improbable fantasies begin to
take shape thanks to technology. Indeed, the cult scene
from The Fifth Element where Milla Jovovitch finds herself
made-up at the click of a Chanel mask seems perfectly
feasible. At a time when the Mink 3D printer can churn out
make-up inspired by your favorite digital shade (cf.
Insight #1) and Yves Saint Laurent is teaming up with
Google Glass to provide video tutorials to clients at
Bloomingdales during consultations which they can
download for future reference, its only a matter of time
before fantasy fiction becomes par for the course.
12
BACK TO
En rendant possible limpossible, ces projets ouvrent le
dbat sur les objets connects et interrogent les limites de
la technologie Mais dautres innovations exploitent le
march de manire beaucoup plus concrte en
interrogeant laspect connect plus que laspect objet
. Soucieuses de mettre la science au service du citoyen,
certaines marques semploient dmontrer lutilit de
cette technologie en crant un besoin nouveau auprs du
consommateur.
Une seconde classe dobjets connects pousse plus loin
lexprience softwear jusqu rendre sa technologie
indispensable. Russite esthtique et service premium
personnalis, ces wearable tech dun nouveau genre
transforment lhomme et son quotidien, assouvissant le
rve dune vie meilleure. Gant du e-commerce, Amazon a
dailleurs dj investi le march avec un e-shop ddi aux
wearable technology travers des inventions tournes
exprience utilisateur et bien-tre, les objets connects
apprennent tre connect avec soi-mme autant quavec
son univers. Mens sana in corpore sano, comme le voudrait
le vieil adage
By redefining the limits of the impossible, these projects
widen the debate on connected objects, forcing us to
challenge prior understanding of technology. But other
such objects adopt a far more market-friendly approach,
accentuating the connected part of the equation rather
than the object itself. Brands are already busy attempting
to prove the worth of this technology to the general public
in the hope of sparking a new consumer need.
A second category of connected objects pushes the
software experience even further, to the point of making
technology a vital part of the process. An aesthetic
triumph with built-in premium service, these latest
generation wearable technologies radically alter our way
of approaching daily life. An opportunity that
e-commerce giant Amazon quickly grasped with the
launch of an e-shop dedicated to wearable technologies.
Slowly but surely, these integrated innovations are
teaching us how better to connect with the world around
us and, more importantly, with ourselves. Mens sana in
corpore sana, as Latin poet Juvenal famously put it.
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I NSI GHTS NO. 3
THE FUTURE
I NSI GHTS NO. 3
14
HELLO
WORLD
mliorer le bien-tre chez soi, cest le
credo du robot multimdia spcial
maison de Keecker. Se dplaant
nimporte o pour diffuser nimporte
quel contenu numris sur les murs de
votre intrieur, cet objet de luxe financ par Xavier Niel
matrialise nos moindres dsirs ou presque.
Envie dun plafond toil dans la chambre de bb ?
Keecker soccupe de tout. Tlvision, enceintes,
thermomtre Keecker centralise toutes ces fonctions
lintrieur dune coque design beaucoup moins
encombrante que la multitude dappareils quil remplace.
Capable de rendre sensible le monde virtuel, il dveloppe
notre lien au monde rel sans demander son reste.
Home is where the heart is could well be the slogan of this
all-singing, all-dancing multimedia domestic goddess.
Keecker glides from room to room, screening digital
content on your walls on demand. A highly desirable
luxury object that found heavy-weight backing in the form
of Frees Xavier Niel.
Whether it be a starry sky on the ceiling of your childs
bedroom or a comprehensive home alarm system,
Keecker has many a trick up its well-chiseled sleeve.
Television, speakers, thermometers Keecker keeps all of
this under wraps beneath a streamlined shell that takes up
far less space than the many objects it replaces. By
transforming virtual desire into physical need, Keecker
cleverly connects users with real life.
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I NSI GHTS NO. 3
our ce qui est du bien-tre intrieur, les
ingnieurs ont galement planch sur la
question. Vritable rvlation de lanne
2013, les bracelets et montres dernire
gnration nous connectent avec
nous-mmes, remettant au centre de nos proccupations
un objet trop longtemps nglig.
Crs pour sensibiliser la population des
comportements de prvention sant, et surfant sur le
tsunami sportswear, les trackers dactivit tels quUp, lun
des bracelets connects les plus comptitifs du march
commercialis par la marque Jawbone, scrutent et
analysent nos moindres mouvements. Up russit mme
lexploit de transformer le concept du rseau social en
mulation collective travers des dfis sportifs. Les
chiffres parlent deux-mmes : 1 ami Up = 500 pas de plus
par jour.
Distribu la FNAC comme sur Net-a-Porter, ce petit
bracelet design est le nouveau bijou de prdilection des
influenceurs, jouant la carte du design autant que celle du
bien-tre. Les clichs Instagram en attestent : il se
transforme peu peu en un vritable accessoire de mode
connect, indispensable la panoplie de tastemaker.
Engineers have also been investigating the domain of
personal wellness. 2013 saw a widespread demand for
connected watches and bracelets which help us to
experience our bodies differently, transforming optional
extras into indispensable items.
Designed in the hope of encouraging the general public to
keep a closer eye on their health at a point when the
sportswear market has reached an all-time high, activity
trackers such as a Up analyze and interpret our every
movement. Among the more popular models, Up by
Jawbone even plays into the social sphere, encouraging
wearers to participate in sporting challenges: 1 new Up
friend means an added 500 steps a day.
Available at mainstream distributors, Up is also stocked
by luxury retails such as Net-a-Porter, a clear reflection of
the immense popularity of this on-trend tracker with the
fashion set. Next time youre on Instagram, take a closer
look: Up is THE big bracelet of 2014, to be paired with a
Chanel clutch and a Cartier LOVE bracelet.
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Plus brillant encore, on ne souponne pas la montre
Withings d'abriter sous son cadran au design intemporel
de si hautes performances. Connecte une application
Smartphone, elle comptabilise le nombre de pas, les
calories brles, la distance parcourue et les cycles de
sommeil pour apprendre lutilisateur mieux grer ses
activits.
Compose de deux crans, l'un pour l'heure, l'autre pour
mesurer les performances ralises au quotidien, Activit
est la premire montre connecte ressemblant vraiment
un garde-temps haut de gamme. Regroupant les
fonctionnalits habituelles des bracelets connects, son
design et sa conception le sont beaucoup moins puisqu'ils
se rclament de l'appellation Swiss Made .
Alliant l'excellence suisse une technologie de pointe,
Activit est une relle avance dans le domaine du
technoluxe. Une prouesse qui n'a pourtant pas russi
repousser la prsentation de l'Apple Watch le 9
septembre...
Better still, the Activit watch by Withings is an unparal-
leled demonstration in streamlined design, Swiss
watchmaking prowess and high-performance technology.
After linking up to a smartphone application, Activit
registers the number of steps we take, the calories we
burn, the distance we travel and our sleep cycles so as to
teach us how better to assess our activities.
With its Swiss-made movement and dual dial one for
telling the time, the other for measuring personal
performance Activit has paved the way to a world of
connected Fine Watchmaking, sending shock waves
throughout the technoluxury industry.
For the first time ever, a timepiece seemed to appeal to
connected tech buffs and lovers of fine design and
watchmaking alike. Then came the much-anticipated
announce of the Apple Watch on September 9th
17
I NSI GHTS NO. 3
YOU
a particularit de lApple Watch ? Elle nen
est pas vraiment une. Du moins, afficher
lheure nest pas sa fonctionnalit premire.
On parlera plutt dun micro-ordinateur
mont sur bracelet au design lch.
Aboutissement des deux catgories cites ci-haut, lApple
Watch amliore la fois notre quotidien et notre rapport
nous-mmes, posant les prmices du tout-en-un, l'objet
presque parfait qui redfinit les limites du service. Dsor-
mais, Apple prend soin de vous dans le mtro, dans votre
salon, et mme dans votre lit.
Ange gardien du quotidien, sa dernire cration satisfait
mme le caprice de la diversit avec des bracelets
interchangeables l'envi, de l'ultra-luxe au plus casual.
Ainsi, l'Apple Watch rsout lgamment l'quation geek
et chic , et ce nest pas un hasard si cette ultime cration,
prsente par un Tim Cook reprenant le clbre one
more thing cher Steve Jobs, fut dvoile en pleine
Fashion Week.
The Apple Watchs defining feature? Arguably, it isnt a
watch. Or at least, telling the time is not its primary
function. Perhaps a more precise definition would be a
design-friendly, wearable mini-computer. A seamless
blend of the aforementioned categories of connected
objects, it optimizes the way we experience the world
while enhancing our relationship with ourselves. An
all-in-one object if ever there were one, the Apple Watch
pushes premium service to the extreme, taking care of
you on the subway, in your living room, and even in bed.
A guardian angel of sorts, Apples latest innovation also
caters to your every fancy with a multitude of
interchangeable straps ranging from high-end luxury to
casual wear. The Apple Watch thus provides a neat
solution to the geek chic conundrum. Its surely no
coincidence that Tim Cook chose to announce it during
Fashion Week, citing the famous one more thing so dear
to Steve Jobs.
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ONE MORE THING
TIME TO DESIGN
venir du luxe, les wearable technologies font
voluer les objets connects de
l'innovation la cration. Chanon
manquant lexprience haut de gamme,
elles positionnent le service au cur de la
stratgie de luxe. Loin de signer larrt de mort des
marques suisses, lannonce de la sortie de lApple Watch
ne fait que confirmer la tendance actuelle du march
du technoluxe.
Forces dadapter leur offre aux nouveaux besoins
utilisateurs, les marques de luxe sassocient des
spcialistes de la technologie pour proposer lobjet
parfait, celui qui sera dsir tant par le consommateur
lambda que le milliardaire fantasque.
Les rdacteurs mode prsents au dernier Keynote dApple
lont prouv : le luxe ne manque que dune chose pour se
rendre indispensable et dpasser la niche des early
adopters. La conception doit donc sadapter pour proposer
une relle valeur ajoute qui crdibilise les
wearable technologies.
The future of wearable technologies in the luxury industry
will surely depend on a shift in connected object paradigm
from innovation-heavy to design-heavy investment. The
missing link in luxury living, they undoubtedly owe their
success to the services they provide, a fundamental
component to any successful luxury strategy. Far from
posing a threat to Fine Watchmaking, the arrival of the
Apple Watch should be seen as an opportunity for growth,
confirming increasing consumer interest in technoluxury.
Forced to tailor their offer to evolving user demands,
luxury brands are partnering with technology specialists
in order to come up with perfect objects which will cater
to the every whim of the wealthy while appealing to
a far broader public.
The number of fashion editors present at the latest Apple
Keynote only serves to underline the now inextricable link
between haute fashion and haute technology. One things
for sure: theres nothing niche or offbeat about the latest
generation of wearable pieces.
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SWITZERLAND
IS IN TROUBLE
Jony Ive, Senior Vice President of Design
onscientes de ces ajustements
technologiques, des marques comme
Kairos label ayant lanc la premire
marque de luxe connect au monde
sinvestissent dans laventure des wearable
technologies pour peut-tre un jour proposer une version
fashion du t-shirt connect de Cityzen Sciences.
Bnficiant d'un accord franco-japonais sign par le
prsident Hollande himself, la technologie mise au point
par cette entreprise cre en 2008 a t reconnue comme
tant la plus en avance sur le textile connect. Russissant
l'exploit d'encapsuler des nano-capteurs dans les fibres
textile, Cityzen Sciences espre rapidement crer le
premier vtement carte bancaire.
Fully aware of the potential of these technological
advances, brands such as Kairos, famous for launching the
worlds first ever line of luxury connected watches,
continue to invest in patented wearable technologies in
the hope of one day commercializing products similar to
Cityzen Sciences connected tee-shirt. French President
Franois Hollande recently signed an agreement with
Japan to ensure that the technology developed by the
brand back in 2008 be recognized as unique on the
connected textile market. It may seem hard to picture,
but in a not-too-distant future, nano detectors woven
into fibers will allow clothing to double up as a
method of payment
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Partant du principe que le vtement est le seul objet du
quotidien que personne n'est susceptible d'oublier en
partant travailler, Xavier Guillon, directeur de la stratgie
chez Cityzen Sciences, entend bien remplacer un jour
lApple Watch et autres bijoux connects par un simple
t-shirt tout-en-un. Faire oublier la technologie en la
rendant intrinsque aux indispensables du quotidien est
donc devenu la condition sine qua non de la viabilit des
objets connects, devenus de vritables valets
domestiques invisibles...
lheure o Rebecca Minkoff et Opening Ceremony
lancent leur ligne de joaillerie connecte, lavenir du
technoluxe semble enfin se concrtiser dans le secteur de
lhabillement haut de gamme.
Based on the assumption that clothes are one of the few
daily objects we are unlikely to forget when half-asleep
and halfway out the door, Xavier Guillon, Director of
Strategy at Cityzen Sciences, intends to take wearable
technology beyond accessories and into the domain of
clothing. It would seem, then, that the viability of
connected fashion depends on making technology less of
a gadget and more of a requirement in our day-to-day life.
At a time when fashion-forward New York brands such as
Rebecca Minkoff and Opening Ceremony are beginning to
introduce connected jewelry to their collections, the
future of technoluxury seems bright indeed.
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24
SEEING IS
DECEIVING
i les avances scientifiques apporteront
rapidement les dernires rponses
aux problmatiques des produits techn-
oluxe, une question reste encore en
suspens, lourdement souleve avec
le rcent scandale du cloud.
Fluidit des rseaux de la ville, durabilit, scurit... Le
tout-connect promet des avances considrables dans
le domaine du mieux-vivre, mais nous laisse bien songeur
face la quantit dmesure de donnes personnelles
stockes. Sil est certain que les informations recueillies
serviront faire voluer les sciences, beaucoup affichent
leur scepticisme quant leur relle protection. A-t-on
atteint avec les objets connects les limites de l'thique ?
L'effet Big Brother semble inluctable...
Nouvelle filire industrielle, les big data soumises la
suprmatie des leaders digitaux Google et Facebook sont
plus que jamais la pomme de discorde entre citoyens et
fabricants de wearable tech. Irriguant tous les secteurs
d'activit, leur impact transversal a rapidement ncessit
l'intervention du gouvernement.
As fearless technological and design innovations
continue to bolster the technoluxury industry, a
question mark lingers in the air, as brought to light
by the recent cloudgate scandal involving leaked
nude celebrity photographs.
Improving city infrastructures, sustainability, security
Tomorrows world holds promise of major lifestyle
advances, and yet we remain skeptical as to the volume of
data generated and stocked as a consequence. Informa-
tion gathered will inevitably help with scientific research,
but will also pose significant security risks. An ethical
dilemma first raised by Big Brother
If the all-seeing eyes of Facebook and Google have taught
us anything, its that the big data debate is likely to prove a
serious bone of contention between the general public
and the connected technology industry. Perceived as
invasive, connected objects didnt take long to enter the
political arena.
25
I NSI GHTS NO. 3
Cherchant contrer des drives menaantes, l'ancien
ministre de l'conomie Arnaud Montebourg a labor le
plan Big Data visant prmunir les populations des
risques concernant la violation de la loi Informatiques et
Liberts, rendue obsolte par les prouesses
technologiques que l'on connat.
Vritable mine d'or 2.0, l'utilisation des donnes
personnelles prsente donc autant d'opportunits que de
risques auxquels les entreprises franaises doivent
rapidement tre sensibilises pour viter de perdre leurs
relations client court-circuites aujourd'hui par les
grandes entreprises du numrique comme Google,
Apple, LinkedIn, Facebook
et Amazon.
Fentres sur le monde et sur
nous-mmes, les technologies
connectes ne sont pas
neutres face aux pr-
grinations online des part-
iculiers et l'accord sign entre
l'Union europenne et Google
il y a prs de quatre ans mrite
d'tre rvis pour viter de
sombrer dans la montisation
gnralise des donnes
personnelles, tournant que
Google semble avoir pris avec
son projet Google Shopping.
Avec la multiplication des
expriences connectes, la
simple balade en fort qui
nous rapprochait autrefois de
la nature pourrait bien se
transformer en un parcours
sensoriel artificiel . Guids
par Maps dans la faune et la flore d'un sous-bois
dcortiqu par Wikipedia et peru travers l'cran d'une
fentre Instagram, comptant nos pas avec Up, valuant
notre rythme cardiaque avec Withings Serons-nous
mme dapprcier les ralits sensorielles qui nous
faonnent depuis toujours ?
Au lieu de renforcer le lien avec nous-mmes et avec le
monde qui nous entoure, il se pourrait que les objets
connects le perturbent ou limpensable le suppriment
dfinitivement. Lhistoire nous laura maintes fois
prouv : force de se faire trop aider, on finit par perdre
notre autonomie
In an attempt to counteract potential threats to national
well-being, the former French Economy Minister Arnaud
Montebourg drew up the Big Data Plan, intended to
protect citizens from violations of an Digital Data
Protection Act rendered obsolete by a rise in
connected technologies.
A veritable virtual gold mine, personal data would
therefore seem as useful as it is harmful. If digital
trailblazers such as Google, Apple, LinkedIn, Facebook
and Amazon were fortunate enough to build their
empire on big data, it is now a dilemma that all
companies of all shapes and sizes will have to face
as part of good customer
relations.
A window on the world
outside and on the world
within, connected tech-
nologies are by no means
neutral. The key agreement
signed by the European Union
and Google almost four years
ago could well do with a
revamp so as to avoid a walk
on the dark side: earning
money off the back of personal
information, a direction that
Google now appears to be
taking with Google Shopping.
As connected experiences
continue to grow, what was
once a spontaneous stroll
through the woodland could
easily turn into a pre-
programmed and artificial
sensory path. Guided through
the greenery by Google Maps, introduced to the flora and
fauna by Wikipedia, captured by an Instagram or three,
tracked and quantified by an Up bracelet and a Withings
Activit watch Will our senses still be capable of
experiencing the natural world in quite the same way?
Rather than strengthening our bond with others and
ourselves, connected objects might just weaken it or the
unthinkable delete it all together. History is rarely
wrong: the less we do to help ourselves, the more likely we
are to end up surrendering our independence
26
I NSI GHTS NO. 3
THE
BARBARIANS
ARE BEATING
DOWN THE
DOOR, AND
WERE BUSY
FROLICKING IN
THE TRIANONS
PEACEFUL
PASTURES.
Franois Bourdoncle
Founder of Exalead
THE NEW MATERIALISTE.COM
Arriving Winter 2014
Paris & New York A production by
I NSI GHTS / 22ND SEPTEMBER 201 4
CREDITS
DIRECTOR OF PUBLICATIONS
Olivier Billon
olivier@ykone.com
EDITOR
Richard Bridgman
richard@ykone.com
ART DIRECTOR
David Corti
david@ykone.com
COPYWRITER
Elodie Tramoy
elodie@ykone.com
PHOTOGRAPHY
Apple Inc, Gaumont Jawbone, Mayer George,
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Wearable Experiments, Withings
ILLUSTRATORS
Alex Hliv, Bioraven, Grop, Macrovector,
Nikiteev Konstantin, Vasilyeva Larisa
CONTACT
Ykone, 28 rue du Sentier
75002 Paris, France
hello@ykone.com
Paris & New York A production by
I NSI GHTS / 22ND SEPTEMBER 201 4
CREDITS
DIRECTOR OF PUBLICATIONS
Olivier Billon
olivier@ykone.com
EDITOR
Richard Bridgman
richard@ykone.com
ART DIRECTOR
David Corti
david@ykone.com
COPYWRITER
Elodie Tramoy
elodie@ykone.com
PHOTOGRAPHY
Apple Inc, Gaumont Jawbone, Mayer George,
MICHAA, Parrot, Pixelformula, Sen.se,
Wearable Experiments, Withings
ILLUSTRATORS
Alex Hliv, Bioraven, Grop, Macrovector,
Nikiteev Konstantin, Vasilyeva Larisa
CONTACT
Ykone, 28 rue du Sentier
75002 Paris, France
hello@ykone.com