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BITÁCORA DE CA

Exámenes rápidos
Matrícula Ex.1 Ex.2 Ex.3 Ex.4 Ex.5 Ex.6 Ex.7 Ex.8. Ex.9.
*****Ex cap 1 *****Ex cap 2 *****Ex cap 3 *****Ex cap 4 *****Ex cap 5 *****Ex cap 6 *****Ex cap 7 *****Ex cap 8 *****Ex cap 9

A00158485 60 100 100 100 80 80 100 80 100


A00185328 100 80 80 100 60 80 80 80 100
A00229176 80 80 100 100 100 60 100 100 100
A00247274 80 80 100 100 100 80 100 100 80
A00269943 80 80 100 80 100 60 100 80 100
A00343041 20 80 100 60 100 100 100 100 100
A00353329 80 100 20 100 100 80 60 0 100
A00353574 60 80 60 100 80 80 100 100 100
A00371114 100 100 100 100 100 100 100 100 100
A00372762 100 80 100 100 60 80 100 80 100
A00376037 100 100 100 80 80 80 100 100 100
A00442451 80 100 100 100 100 100 100 100 100
A00456428 80 40 80 60 80 80 80 60 60
A00504010 100 100 80 100 100 100 80 80 80
A00505138 60 60 80 100 100 80 100 80 100
A00505263 80 40 80 80 80 100 100 80 80
A00505859 60 100 100 60 100 80 100 100 100
A00508559 80 100 100 80 100 100 100 80 80
A00509315 80 100 100 100 80 80 100 100 100
A00509336 80 100 80 80 100 100 80 100 80
A00510608 0 80 80 40 60 60 40 100 80
A00510610 60 60 40 80 100 100 60 100 80
A00510611 0 0 60 20 100 40 80 80 80
A00525013 100 80 100 80 100 80 20 100 80
A00529753 60 60 80 80 80 100 100 100 80
A00529997 20 60 60 100 80 100 60 60 40
A00539057 40 100 40 40 100 80 100 100 80
A00566985 100 100 40 80 80 60 80 60 100
A00585873 40 60 60 100 100 80 100 80 100
A00718137 60 60 60 0 80 60 40 80 20
A00742111 80 80 100 100 80 80 100 80 80
A00766372 100 80 100 80 60 100 80 100 80
A00880062 0 100 60 80 80 100 100 80 0
A00883157 100 100 80 80 100 100 80 100 100
A00926903 0 40 100 80 80 80 60 20 80
A00951408 40 100 100 80 100 80 100 100 100
A00968471 60 60 40 60 80 60 100 100 100
A00988334 0 0 0 40 0 0 0 0 0
A01000469 40 100 100 100 100 100 100 100 80
A01000611 80 100 100 100 100 100 100 100 60
A01000917 60 80 80 80 80 80 80 100 80
A01000970 100 60 100 100 100 100 80 100 100
A01045488 80 80 80 80 100 100 100 80 100
A01046438 20 60 100 60 100 100 100 100 100
A01047376 80 80 80 40 60 60 60 20 60
A01060430 80 80 100 100 80 80 80 80 80
A01061492 60 40 40 80 60 60 60 60 60
A01061874 80 80 40 40 60 20 60 40 0
A01062537 80 80 100 80 100 80 100 80 100
A01095987 100 60 100 60 20 40 80 80 100
A01104060 80 100 100 100 100 100 100 100 80
A01120688 60 80 100 80 100 100 100 100 100
A01121011 20 40 80 80 40 60 80 80 80
A01121741 60 80 100 40 80 80 100 100 80
A01125993 60 80 100 80 100 80 80 80 60
BITÁCORA DE CALIFICACIONES.
Mapas conceptuales
Ex.10. Caso Dell
*****Ex cap10 Mapa #1 (Video del Mapa #2 (Video del Mapa #3 (Video del Mapa #4 (Video del Mapa #5 (Video del Director Aportación Aportación
Dir. General) Dir. de Finanzas) Director Jurídico) Director de Operaciones) de Mercadotecnia) Individual grupal (chat)

100 100 100 100 100 100 100 100


80 95 100 100 100 100 95 100
40 95 100 100 100 100 100 100
80 95 100 100 100 100 100 100
100 100 100 100 95 100 100 100
100 95 100 100 100 100 100 100
100 95 95 100 100 100 NA NA
80 95 100 100 100 0 100 100
80 100 100 100 100 100 100 90
80 100 95 100 100 100 100 100
80 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100
80 100 100 100 100 100 100 100
100 100 100 100 95 100 100 100
100 95 100 100 100 100 100 100
80 100 0 100 95 100 100 100
80 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100
100 80 100 100 100 0 100 90
100 100 100 100 100 100 100 100
60 80 0 0 95 0 100 90
100 100 0 95 95 0 100 90
80 60 0 0 0 0 85 85
100 100 100 100 95 100 100 85
100 100 100 0 0 0 100 90
100 60 90 90 70 100 100 95
100 40 100 95 100 100 100 85
80 95 95 95 95 100 100 100
100 100 0 100 100 100 100 100
0 95 100 100 100 100 100 100
100 100 100 100 100 0 100 95
100 95 100 100 100 100 100 100
80 60 100 100 100 100 0 0
100 100 100 100 100 100 100 100
100 100 0 100 100 100 0 0
100 100 100 100 100 100 100 100
80 95 100 100 100 100 100 100
0 0 0 0 0 0 0 0
100 100 100 100 100 100 100 100
100 95 100 100 100 100 100 100
80 100 100 100 100 100 100 100
60 100 100 100 100 100 100 90
100 95 100 100 100 100 100 100
100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100
100 95 100 100 0 100 100 100
60 40 0 100 100 100 100 90
0 40 100 95 100 100 90 90
60 95 100 100 0 100 100 100
80 100 100 100 100 100 85 85
100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100
100 80 100 90 100 100 85 85
60 100 95 100 95 100 100 100
60 95 100 100 0 100 85 85
Casos Prácticos
Caso Ipod Caso 3M Caso Motorola Caso Skype Caso Palm Caso Radio
Aportación Aportación Aportación Aportación Aportación Aportación Aportación Aportación Aportación Aportación Aportación
Individual grupal (chat) Individual grupal (chat) Individual grupal (chat) Individual grupal (chat) Individual grupal (chat) Individual

100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 0 90 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 95
100 100 100 100 100 100 100 100 100 100 100
100 100 0 100 100 90 100 80 100 90 90
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 95 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 0 100
100 100 100 100 100 100 100 80 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 0 100 0
90 90 100 80 100 90 100 80 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 80 100 100 100
100 100 100 100 100 90 100 100 100 100 100
100 100 100 100 100 90 100 100 100 95 100
100 100 100 100 80 100 100 100 100 100 100
100 90 100 100 100 100 100 100 100 100 100
95 100 100 100 100 100 100 100 100 100 100
100 95 100 100 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 90 0 90 0 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
95 100 100 100 100 100 100 100 100 90 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 100
100 100 100 100 100 90 100 100 100 100 100
95 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 0 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
0 0 100 90 100 100 100 100 100 100 100
100 95 100 0 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 95
100 100 100 90 100 100 100 100 100 100 0
100 100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100 100
100 95 100 100 100 100 100 100 100 100 100
100 100 100 100 100 90 100 90 100 90 100
100 95 100 100 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100 100
Técnicas a situaciones reales
Caso Radio Caso Pratt & Caso Microsoft Xbox
Aportación AportaciónWhitney
Aportación Aportación Aportación Técnica GE/Mc Técnica Conjoint Técnica Cluster Técnica Bass Técnica Assesor
grupal (chat) Individual grupal (chat) Individual grupal (chat) Kinsey

100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 0 100 100 100 100 100
100 100 100 100 100 90 0 100 100 100
100 100 90 100 100 90 90 0 0 100
100 100 100 100 100 100 100 100 90 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 0
100 100 100 100 100 100 100 100 100 90
100 100 100 100 100 100 100 100 0 100
100 100 100 100 80 95 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 0 100 100 100 100 100 100
100 100 100 100 100 80 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 0 0 0 0 0
100 100 100 100 100 0 0 0 0 0
100 100 100 100 100 0 0 0 0 0
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 95 100 100 100 100
100 100 100 100 100 100 100 100 100 100
96 100 100 100 100 85 90 0 100 100
100 100 100 100 100 95 70 100 100 0
100 100 100 100 100 100 100 100 100 100
100 100 100 90 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 0 80 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 0 0 0 0 0
100 100 100 100 100 95 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 95 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 0 100 100 0 0
100 100 100 100 100 0 0 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 100 100 100 0
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 100 0 100 100 100
100 100 100 100 100 100 100 100 100 100
100 100 100 100 100 85 100 100 90 100
100 90 100 90 100 70 100 100 100 100
100 100 100 100 100 85 100 100 100 100
Examen Final
Calificación Examen Final

86.67
86.67
73.33
PENDIENTE
80
93.33
60
60
100
100
86.67
PENDIENTE
93.33
86.67
60
93.33
86.67
86.67
86.67
93.33
66.67
80
100
100
73.33
80
93.33
86.67
93.33
86.67
PENDIENTE
93.33
PENDIENTE
73.33
80
100
80
PENDIENTE
93.33
86.67
80
86.67
86.67
86.67
86.67
93.33
PENDIENTE
PENDIENTE
86.67
86.67
93.33
86.67
73.33
93.33
PENDIENTE
A00158485 José Vicente Pérez Ramírez
A00185328 José Luis Martín de la Torre
A00229176 Estrella Hayde Millanes Quintero
A00247274 Gumaro Martin Camacho Falconi
A00269943 Paul Luis de Hoyos Barrientos
A00343041 Armando Guadalupe Carrillo null
A00353329 Carlos Federico Gonzalez Martinez de V.
A00353574 Gabriel Axayacatl García Rondero
A00371114 Alejandro Esquivel Cordero
A00372762 Juan Augusto Avila Beltrán
A00376037 Ruben Fernando Rueda Chávez
A00442451 Gilberto Caballero Garcia
A00456428 Io Netzi de León Guevara
A00472079 Eliam Paola Mora Salinas
A00504010 Cinthya Angélica Urbina Martínez
A00505138 Yazmín Pardo Garduño
A00505263 Daniela Alexandra Avila Rosas
A00505859 Cintya Margarita Cervantes Castro
A00508559 Ricardo Jesús Padilla Nieto
A00509315 Maria Dolores Barreiro Candanedo
A00509336 Jose Elías Perez Hernandez
A00510608 Nicolas Eymard .
A00510610 Oliver Jean-marie Heitz .
A00510611 Antoine Miguel Torres .
A00525013 Martin Manuel Vega Galaz
A00529753 Manuel de Jesús Fornés Pérez
A00529997 Jose David Sanchez Pacheco
A00539057 Paloma Guadalupe Recio Araujo
A00566985 Juan Cristobal Morado Rodriguez
A00585873 Adrián Gerardo Tamez Leal
A00718137 Ana Laura Díaz Infante Coutigno
A00742111 Sergio Bernal Rojas
A00766372 Elio César Ramos Hernández
A00774793 Sara Berenice Rodríguez González
A00880062 Héctor Navarro Miranda
A00883157 Arturo González de Cosío Barrón
A00926903 Eduardo Domínguez Marín
A00951408 Edgar Vazquez Ruiz
A00968471 Omar Manjarrez Sanchez
A00988334 Jesus Rafael Salazar Márquez
A01000469 Raúl Sempé Alvarez
A01000611 Marco Eugenio Salazar Cantú
A01000917 Prudencio Frigolet Gomez
A01000970 Sergio Rojas Velarde
A01045488 Roberto Escalera Baca
A01046438 Sara Martinez Barrientos
A01046963 Claudia Reneé Antillón Limas
A01047376 Job Rafael Guzmán Ojeda
A01060430 Julio Antonio López Medina
A01061140 Jair Karim Tinoco Castrejón
A01061492 Maria Nancy Mora Mora
A01061874 Ma. Estela Alonso Martínez
A01062537 Erika Ibarra Alarcon
A01095987 Cecilia Cruz Sandoval
A01102863 María Andrea Pardo Rueda
A01103730 Carmen Emilia Rubio Vanegas
A01104060 Alejandro Salgado Tenorio
A01120688 Tania Mayela Posada Terán
A01121011 Jonathan López Rodríguez
A01121741 Javier Ruiz Hernández
A01125993 Francisco Mar Velázquez
A00158485
A00185328
A00229176
A00247274
A00269943
A00343041
A00353329
A00353574
A00371114
A00372762
A00376037
A00442451
A00456428
A00472079
A00504010
A00505138
A00505263
A00505859
A00508559
A00509315
A00509336
A00510608
A00510610
A00510611
A00525013
A00529753
A00529997
A00539057
A00566985
A00585873
A00718137
A00742111
A00766372
A00774793
A00880062
A00883157
A00926903
A00951408
A00968471
A00988334
A01000469
A01000611
A01000917
A01000970
A01045488
A01046438
A01047376
A01060430
A01061140
A01061492
A01061874
A01062537
A01095987
A01102863
A01103730
A01104060
A01120688
A01121011
A01121741
A01124216
A01125993