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GUIDE DE L’INTERVIEW
CLIENT POUR LES
STARTUP & ENTREPRENEURS
onopia
www.onopia.com
TV.onopia.com
Contact:
IMAGINE INNOVATE DISRUPT Peter Keates
CEO
peter.keates@onopia.com
Mobile : +33 (0)6 24 39 32 21
WE TEACH YOUR TEAM HOW Twitter : @peterkeates
TO THINK DIFFERENTLY Copyright© 2019 Onopia / Placesquare SAS. All rights reserved. Onopia logo and
Placesquare are under a Copyright of Peter Keates.
Peter Keates
peter.keates@onopia.com
Twitter : @peterkeates
Portable : +33 (0)6 24 39 32 21
www.onopia.com
Introduction
95% échouent…
??
?
Remplir les fiches d’interviews à partir du
travail préalable sur le Value Proposition
Canvas et le Business Model Canvas
?
???
?
© 2019 Placesquare SAS / Onopia - Reproduction interdite
Les éléments importants
• Lorsque vous identifiez un problème qui semble important pour un client, demandez qu’ils/
elles donnent une priorité à ce problème
• Exemple :
➡ Comment classeriez-vous ce problème de 1 à 5 ? 1 étant un problème de première
importance
Attention : Présenter votre produit avant de faire raconter les histoires aux
personnes, va influencer la manière dont ils vont raconter leurs problèmes, et
expériences vécues !
D’une manière générale, vous ne devez jamais arrêter de parler aux clients !
IMMERSION
Expérimentez, ce que vos
utilisateurs expérimentent.
Changer d’angle
d’observation permet de
détecter des points
d’amélioration
J’adore !
Moi
aussi !
QUOI ? ET
QUITTER
CETTE PIECE ?
• Les compliments
• Les données insipides
• Les idées
Les compliments
Pouvez-vous me mettre en
relation avec le décideur ?
Format : individuel
Temps : 5 minutes
• Qu’avez-vous observé ?
• Quels sont les challenges rencontrés ?
• Que retenez-vous ?
• Questions ?
Format : groupe
Temps : 5 à 10 minutes
© 2019 Placesquare SAS / Onopia - Reproduction interdite
www.onopia.com
onopia
www.onopia.com
TV.onopia.com
Contact:
IMAGINE INNOVATE DISRUPT Peter Keates
CEO
peter.keates@onopia.com
Mobile : +33 (0)6 24 39 32 21
WE TEACH YOUR TEAM HOW Twitter : @peterkeates
TO THINK DIFFERENTLY Copyright© 2019 Onopia / Placesquare SAS. All rights reserved. Onopia logo and
Placesquare are under a Copyright of Peter Keates.
VISITER ONOPIA.COM
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