Globalization: How strategic alliances bring production

and market advantages. The case of Renault/Nissan

Jean-Jacques Chanaron

To cite this version:

Jean-Jacques Chanaron. Globalization: How strategic alliances bring production and market
advantages. The case of Renault/Nissan. TII Annual Conference (The European Association
for the Transfer of Technologies, Innovation and Industrial Information), Apr 2006, Newcastle
Gateshead, United Kingdom. <halshs-00137383>

HAL Id: halshs-00137383

https://halshs.archives-ouvertes.fr/halshs-00137383
Submitted on 19 Mar 2007

HAL is a multi-disciplinary open access

archive for the deposit and dissemination of scientific research documents, whether they are published or not. The documents may come from
teaching and research institutions in France or
abroad, or from public or private research centers.

Larchive ouverte pluridisciplinaire HAL, est

destinee au depot et `a la diffusion de documents
scientifiques de niveau recherche, publies ou non,
emanant des etablissements denseignement et de
recherche francais ou etrangers, des laboratoires
publics ou prives.

!
$ &!#

"

# $ $ %
&
)

'(
**$

#
!

+, $

+--.

$
$
$

"

&
(

""

! ""
%

$"

"

)
$ +

""

,
$

"

-.
+

#
%
%
" 0

"
"
%
2
8/

%%
+
'

% 2
$

"
21

" 2:

"
"

"
" 0

2
56
5

3
2

(
"

% $
"

';
" =

4
"
,7 !. ,1
7.
7
+
+
(
"
C
6
'D
&
1
?
"

"
6

<
C

$
"

!'
+

,
&

<

$$
'

" $
2&

"
6

(
'

"
'

2 34. "
2&
8 1 "2
"%
2"

( '

"

3 ?
'
'

CC CB'

"

%
"

&

8
$
"
(
' ;

=
&

'
.
(

" $ >

%
+

'
%

"

" %

"
(7!B %
"

'/

"

#
'
)

"
"

"
(
'!B

@
<-'AB
&
$

01$ 2

2
%

'

D (

; "

&

"

& &

6
%

4 02
F G
?

36

E
6

H "

D
?
4

1
D

&

$"
E9 I

+
?

! G!
E9
J +
+
E9

*>

"6

" "?

,7

'

!.'

$ "
"
"

*
%(
01

"

"

%
"

"

"

34

"

%%
"
""

IE9 * E

"
$

"$ (
'

!) ($

4
"

?
?

3?

34

E9
$ "
% &

"%
= %

;
#"

"

"

"" "

"

% $
%

8
"

8
%

$ #

%
8

$
$

"

#
" " %%
$ $

" " %%
(
" =
%

%$
2

%
(

"
% 34 "

( =
,E

"$
C.8

"

% *
"

/
=

2 34

"

(
( 8

"

"

#
"

% $

"

(2

%
"

)
$

"

"

"

"
8

"

"

'

"

*
+

"

8
%
(

"

. "
" % 2
( 8
% 36

, "

"

"

'

"

%
2&

+
"
"

&
(

"

+
"'
%

=
"

"
"

"

% =$

2 "
" %

"
%

(
"

'

"

% % =$

$
"

"

%
$ "

" "

%%

"
""

"

"

$ "
" "
( $ "

"

"
#"

'

"&
M'

$2

"
%

% $

2&

,7 !.

"" "
'

3?

$L
"

"$ >
= %

%
K

$L

"

"

"
*

0
%5 &# *6&'

%6& $88
' $ & 7

7 &'
F "
#

3%

% 4
$

6
$

0
"

1
$$

& '
; $
,-

; $
1

"

.
%

" "
"

#%' '$6*

' ?
?

"

F
?

""

?
E $ "

"

*
36

""

" %%
&
&
;
%

3%
"
"

"

#
"

7 ,%
%

$
-

&

&
"

7'!
$
#
*&
"
$ % "
%% "

&
?
2

G
"

$"

(
2"

$
%
0
?
#
(
J?N<'< $
%
"
2
&
0" $ "
$ >7 $
$
" %6
$
+
&
%

"

&

"

"

"
%

"

#% % $ &
%6& $ #&

%
&

2
"&
G
$$

"

%
"!

"

*%
$

"

"

.
J

8&$

(2

+
L

&

"

"
" $

"

"

"

%
8

"

"

"

" "$
(

,%

"

"

$
$

$$

"

%
"'

"

" $
(%

"

"

&
&

"
+

+
%

"

"

".
=

'

"

0" $
0
'

"

2 %2"

$
"2

*
"

"

%
% "
" $

"

'

'

=
"

"
'

%&

( " %

"
$

" %
C

"

K
(
&
0
" $ "
%"

$
$
" "

%
%
4

&

" "
H

$
*

+
"
" 9

2$ =
' 4

" %

"

" 8

%
$

"
"

"

"

9
"

%
%
1

"
" "

( "
"
" $ "
J:8

&
%%

<

L
%

%
( %

? "
% %
"

6
:

8
"

(
J?4 ,;

, 'CB.

%
. $

%
"

$
(

"
(

2
"

'

$
"

"
$

"

J:
'

,@ '7B.

7
"

"?

( $"
(

"

?
=

4 %

E
%

" =
$"

? ,? PP P +
? (
" E; :;
L 2
$
7-'<B 7

"0
?

?&; ,?

"

9
+

0 "

"

D
;
"
" %
-!B

"

:
K (

8
.
&;&

L
7 A

" $
"%

"

"

" '

$
%&

%
"
(

%"

%
!
"

PP &
D

.
$

"
"

"

%
"

C'

% "
"$ (
$
"
"$ '
'
"

'

+19 2
;

" %
$ "
&
" $ "
';
#
'
%

%
"

"

&

"
(
"

"
$L
'/
%
"

"

%
'
$

"

0
"
" $

"

"

( %
$

%
"

%
=
' '

2
0

"

"
%

"

'K
" $
#"

" $ &

"
" %%

" "
"
" "

%
&

"

&&

"
(

'

'

"

'& (
'K

$
"

" %
+

"
"

' ;
%
%

($

"
"
%&
$

' '$

$
"

% '

$
'?

'

"

%
"

"

2&
%
L "

"$

7 1$

-'

0
"

+1

#
/

;1

'

%*# <

<8

2+---

+1

9 2/
0>>?

<0=
%
* D
$
)

2
D
#
23
"

'

E" 2
" 2 D <F=
,7. J
6
$ <7
A'
,. 4
%
$
"
" " "
4F 9
,<. 4 %E
7
%
C
J !C7
J - !
, J !-A
<.' ,C.
"

9 2
0>>>

0>>?!+--@

<&A
+---

! B
=
+--0<+= +--+ <C= +--C <C= +--@<C=

7 C @ C <@ -AC CC7 A 7 C7< <A C < @! <AA CA

CA C 7

<@ 7A@
7
!'

<@ !
!'

2<<

C 7@!
!'

<- <!7
C@<
7'<

<- <<7 CA<

C'7

<@ ! !
7C
<'@

C @7!
C7A
!'

!-

C @

7 <<!

7@ !

7 A
C'!
' 7

7 !7
C'<A
'

7 !@'!<
7'7!

CA
'<
7'C

< !!7
7<'<!
7'A

7'

7-'A

7-'7

7C'C

7 -AA

< !@A

< !-

CA A

AC-

<

<<

< <C

< CA<

C@ <

<

C !

7 @CA

!C7

7 !7
77'@
%

77 A A
7 'A

7< ! 7
'<

7 <C
!'-C
'@-

!<C
' <
'@-

7<'!

<C'7

'

<

< <7C

< C7

C<@

27 -7

<@=

@ A-7
A 7A!
'@
@'
" "

-!
7 '" ""

" 4F 9
"$
4?<A
, J C-!
,J C A
"
$

C1:

"
+

<.
' ,!.

7
"'
" " % "
Q

<.
" J @C
" $%

7- A'C
'
"
9' ' G
';

=
$

"
'

'

%
'
#"
%
@
&
"

%
" <C
0
' ' !7
"

$
C' 1

" 7'A< $

@1

&
' 4

%"

" "

"
"
%

$ &
$

"

"
%

"

C!

" "
$
%

'
/

2,00

600,0
1,80

1,80

500,0

1,60
1,40

1,40

400,0
1,15

1,20

511,3
1,00

300,0
397,7

0,80
326,6

0,60

200,0

0,40

100,0

0,20
0,00

0,0

2002

2003

%$

"
/

2F

1$

F1

-'

G'

2004

*
6

.1

G'

C1
K

%
"

36
?

$ #

"

""

%
(
4"

"

!" # "

%
%

C1#
?

""

CK 6
D
&

%
?

"

7"

*
+
%

%
" +

" +

;
&
;

2 %

"

"

5
%

%
'

( %
"
" %

"

"

;
"

" $
$ "
"
% '
#
;
%
2
D%
6

"

?
"
%

"
"
%

7
%
$ &
"
%
?
$
" ?
"
P
$

@*
%

%
7 '

%
%

$"
&

%
'

"&

"
%

"

CK 6 ?J9
%
?

"

"

"

*
%

0
&
" 8

%
"

"$ &

; "

" ; " D
" '
"
!' D
( " "
$
C
$
"

'&
"

%
"
?

"

"$
%

C
F
6

%
%

"
F
" %

%
!'

;
4
%

""

%
'J

%
'

"

'F

"

C "
"$

2"

4 7'!2
&
; " D
4 ' 2
?
4 7'A2
E
!'
;
' 2
;
C & -2
'

&

"

"
"

&

' (

4
4

"

"

"&

"

$
#

, &H .'

'

"

"

"

'

36

"

2&

"

'

$
E

%4

"
"

J:
/

"
""

4
"
@ B

"
$ '

%%
$

"
$ %
% % $
"

"/ "

"

J: "
,J:.

D
%

"

$% (

"
&

C &

!'
P

%&

" ; " D

"

, &H .
%L
"
E
C
"2
.
N<< $
' ;

'

' ;

?
C'
$

%%

"

$
&

2&
H
4
L
$
% &H
%
N 7'! $
'

"&

" "
/ $"
% $ ";
,;?.'

"

;
%

%
"

"

"

"

"

"L

;7

%&

5
"

, 76. % "

"

"

,? .
$
&
; "
$
C "&
&
6
$
, 7 .% " &
D%
?
"
-'
, 7 .
$
&
; "

"

4 %
%

5
<
"&

'
"
, & ?.

$
?G; "
;

"

"

2 %%

"

#"

'

%
"&
'4
,4K F. $ "$ "

F ($
4
'
)

"&

(
Q%

?
$

%
K " "
%

4
( %
'

'

K
"

#
"

" ""
%

(
/

,1

%
'

&

"$

30>>>!+--@

7000000

6000000

5000000

4000000
Nissan
3000000

2000000

Renault-Dacia-Samsung

1000000

0
1999

;
&

2000

2001

"

2002

"
0

"?

2003

"
%4

'

2004

?1

30>>>!+--@

4000000

3500000
Others

3000000

2500000

Spain
UK

2000000

Mexico
USA

1500000

1000000
Japan
500000

0
1999

2000

"

"

&

8
"
"

&
"$ &

%&

2001

!.

%
$=
"
= 8
= %

"

;
?
;
F

%&

0
:

*
"

;
"

"

P ,1
. %
"
" F
"
,1
.% &
J:8
% ; %
'8

1
F

"

"

8
%
&

? @
%

" ? !
"
%
? <8

D
,J:.
; % GH

< %
$ "8

%D 9
1

2004

$
.
"&

&
4

"
" $
"$ &

"
%

,?
G9 =
2

$=

"

2003

&
H

2002

(2

&

%? E
R

7
G9

" H
CK 6

" $

" &
%

,F

.*

"

8
&

:6

'

*)
K

(
$

&

4
" %%

"

(
" $
" "

" % "
"
8
"
'

% "
$%
E

" %%

"

( 'F
J?
%

"
8

"
%

$
"

$$ "

"

($
E
%&
0$

'
"

$ &
4

'

7
&
';

$ (

>1)

"

"

%
"

&
#

'F

*
&

;
%

"

= *
" =$ ( 8

- B

" $ &

'
$ (

&
,& K . %
%
= ,<CB. "
= "
"
%
,4
. "D
'

"
1

&
,& 1 .

=
"
F + ,7!B.8
!
0

H
"&
%&

K
=
J? ,!7B. &

"

(*

$
" @C
<A

" %

!
" 8

" &

&

"
"

4
;

4%

" %

%&

"

&

" &

"

"H

2H % &
"

""

"

4
/ "

"

E
,
"

"

8
"

""

4
.'

,:

J4

"

. &

&
&

4%
(
$

' '

" ;
"

"
(

&

? 4F

0-1

'

30>>>!+--@

4000000

3500000

3000000

2500000

Others

2000000

Europe

1500000
Alena
1000000

500000

Japan

0
1999

2000

2001

001

2002

G'

2003

+--F

Latin America; 164,3;

6%
Asia/Pacific; 130,6; 5%
Turkey; 116,6; 5%
Africa/Middle East;
102,6; 4%
Central Europe; 100,6;
4%

Eastern Europe; 174,1;

7%

Western Europe;
1743,0; 69%

2004

Main Markets
800
704,8

700

600

500

400

300
238,2
197,0

200

Off which 113,1 Logan

185,4

162,4

137,1

100

0
France

Spain

$ #
$
&

(
$ " ,

4
"

F
L
$ %

"

'4

$" $

"&
"

%
A

'
" &

"
" 6
2&
F'9'
"; ( '

'
H

Q
"
2
"
2
'
" &
' ; 4F
$ %
" 7 2
. L
L
%
Q
'; H "
% 4
F "
'; 4
F "
$ % &
'

-'
.

"

"

$
""

4
" "

" 2 2"
,
2 % 2
" % " %

" "

'4

" ,4F.

%
$ %
$

F'9' ,F

=
" ' '
= " "%

( '
''

'
"

Roumania

"
L
"

$
2&
F'9'
2&
% " "
2&
F'9'
+
" $
" %% % 4
F "

Italy

#-

$ F #4
%
" %%
%
% *

""
E

"

"

Germany

"

+, (

UK

"

'

"
"
"

"
2

" %
H "
"$

"
"

0+1

'

2&

F'9'
*

2&
, & ?.'

;
4

"

;
L

,? .
% 4
"
" 1;; '

' ;
;
&

" 1

; (;

2
2&

,1;; . "

'

4
"

,4F
2

';
. "

"

"

"
%

2
$

(
"

? *
7'
'
<'
C'
!'
-'
@'

, ;.

=
4
, &H .
"

, ;.
?

"

"
$

H
H "

"

"1
"
(
?
1

?
%
?

$ "
%
$
" &
"

( %
7
'
; =
L
L

;
%

"

'
4

&

;
7'
'
<'
C'
!'
-'
@'
A'
'
7 '
77'
7 '
7<'
7C'
7!'
7-'
7@'
7A'
7 '

%
&

H "

H
" 4"

%
D
H
D
H

9
"4

:
4
"
4%
"
=
4
?
4

""

; % &
'

"

9
H
H

'

"

"

1
$

; (;
" &
'.

%
""
4

,1;; .

( %
,

%
"

1;;

;
"

"

$
" "
+

"
"

'
&

!
7'
'
<'
C'
!'
-'
@'
A'
'

S
"
"6
"; =
H

/
(
?

"?

$L

"

"

*
4

&

%
7'
'
<'
C'

;; *

"

?
"; "
2 2
(

F
/

#
"

L 2$

"

,F

$2

$
"

" $
%

%
2$ "

'

#
D "7
$

%
7

" %%

2&
'4
"
:
%
%
" +
C 2A B' %
" % T%
0 %
"
$
" %
A<B , % '
7
. ' 4 "
$
(
"
%
"
%
"
$
( %
'
-!B %% "
" +
"
T
0 ' '
" %%
$ ("
"
'
T,7 A. "
3 ?
, <.
#
"
"
" %%
$
"
%
$ "
%
$ E9 UL
V "
'M
$

"

'

"
+

!$ ;

1
% %

"

"

%
@1

"
"

'

'

/
H
H
D
D
D
D

4
&

2
%"
%
%
%

(
(
(
(

"
$ 2
$ 2

"

"

%
';

<-B
-B
7-B
B
@B
<B
7B
B

% %
(

* "
=

$
"$

$
"

"
%

#
%
" %%
"

' 1
$

"1

K
;

%
'
0
0

"

- B
M*

9
"

"

%
"

"

"

%
"
""

"

"
%
4

$
%

"

"

'

"

( %
%
%
"
%
21

"

'
($

= '
$

(
'4 "
" 6

0
';

$ (

"
" $

'

&

"
"
WK

"

"

"

2$

$ #
%
' &

"
" +

" 1

"

"

&

'
$

"

"

2
8
(
"

'

'

%
" %%

"

" %%
? "

"

$
" %
"
"
"

"
"

" "
$
$
" $ 2 ' ;
%

=
"

' ;
"

%
'K
$$

%
(
2

"
$

$L

" (

%'
W

E'E' ,7
.
* 4 ;
4
K ( H
& ?2 4;

"
%
&

6
$ '

"
/(

%
"

$
1$

"

' ,

-. ?

' ' ,7
)

,
,
>
,

A. )
-

!. ,

33*'

'>' ?
-

$"

J' ,7
/

4
=

2&
%

"

%%

A'
"

2
"

J' , <. )
(
'
!
) #, H

(
H' ,7

C. ; (
*;
,0

H' ?
(

"$

" ''
H

!. $
"F

+
=% "
' 7!2C<'
)
H %
2 ''
H

&

$
%
=% "'

C.

1
"

,
?

H'4' ,7

&,
'

D "

'