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Abstract. Option market activity increases by more than 10 percent in the four days
before quarterly earnings announcements. We show that the direction of this prean-
nouncement trading foreshadows subsequent earnings news. Specifically, we find
option traders initiate a greater proportion of long (short) positions immediately before
"good" ("bad") earnings news. Midquote returns to active-side option trades are posi-
tive during nonannouncement periods and are significantly higher immediately prior to
earnings announcements. Bid-ask spreads for options widen during the announcement
period, but traders do not gravitate toward high deita contracts. Collectively, the evi-
dence shows option traders participate generally in price discovery (the incorporation of
private information in price), and more specifically in the dissemination of earnings
news.
Condense
La valeur economique d'un titre de placement veritable provient, en partie, de sa qual-
ite d'instrument efficient, susceptible de permettre l'int^gration de l'information priv-
ilegiee dans les cours. Les contrats d'options sur actions, par exemple, sont des actifs
superflus en ce sens que leurs rendements peuvent etre reproduits de fa90n dynamique
grace a un portefeuille d'obligations et d'actions sans risque du capital-actions sous-
jacent. Toutefois, ainsi que Grossman en fait l'observation (1988, p. 275), le principe
voulant qu'un vrai titre soit superflu lorsqu'il peut etre synthetise grace a une strategie
de negociation dynamique ne tient pas compte du role informationnel des titres v6rita-
bles. Si les options sur actions peuvent parfois offrir une solution de rechange h. moin-
dre cout aux negociateurs disposant d'information privilegi6e, il est probable que les
marches d'options ameliorent I'efficience des cours des marches d'actions. Ce role
informationnel contribue a la valeur dconomique des options sur actions.
Les auteurs analysent ici le role informationnel de la negociation d'options dans la
formation des cours (l'int^gration de l'information privilegi6e dans les cours) et dans la
diffusion de l'information relative aux benefices. Jusqu'& maintenant, les chercheurs se
* Accepted by Lane Daley. The authors thank Charles Jones for providing research assistance.
James Myers, John O'Brien, Paul Seguin, Doug Skinner, Amy Sweeney, Robert Whaley, two
anonymous referees, and workshop participants at Laval University, Massachusetts Institute
of Technology, the University of Michigan, University of Southern California, Vanderbullt
University, and the University of Waterloo all provided helpful comments. Lee is grateful for
financial support from the KPMG Peat Marwick Foundation and the University of Michigan
Sanford R. Robertson Professorship Fund.
Contemporary Accounting Research Vol. 14 No. 2 (Summer 1997) pp. 153-192 ©CAAA
154 Contemporary Accounting Research
sont intdresses aux r6percussions des marches d'options en analysant les reactions des
marches d'actions a I'information relative aux bendfices, compte tenu de Vexistence de
march6s d'options'. Un theme revient constamment dans ces 6tudes : l'existence d'un
march6 d'options semble etre associ6e a une hausse de la rentabilitd du march6 des
actions. Pour les entreprises dont les options se negocient, l'ajustement du cours des
actions est plus rapide (Jennings et Starks, 1986), les reactions du cours a rinformation
relative aux b6nefices sont plus moderees (Skinner, 1990 ; Ho, 1993), et les glissements
du cours qui suivent les annonces sont moins prononces (Botosan et Skinner, 1993).
Si Ton en juge par ces observations, la negociation d'options contribue h I'effi-
cience globale des cours. Toutefois, ces etudes ne nous renseignent pas sur les m6can-
ismes de cette contribution. En se concentrant strictement sur les activites du march6
relatives aux actions sous-jacentes, les chercheurs ne s'interrogent pas sur le role de la
negociation d'options dans la diffusion de I'information et la formation des cours. La
mdthode propos6e ici est diff6rente du fait que les auteurs n'utilisent pas l'existence
d'un march6 d'options comme variable conditionnelle. Ils examinent plutot directement
les activitds de ndgociation d'options. Ils 6tudient plus pr6cis6ment le volume, le sens et
la rentabilitd des operations sur options qui precedent et suivent imm^diatement la pub-
lication de diverses informations inattendues relatives aux b6n6fices — qu'il s'agisse de
bonnes ou de mauvaises nouvelles. A partir de donnees d6taillees relatives aux operations,
tirees de la base de donnees de Berkeley sur les options, les auteurs reinvent deux faits
nouveaux qui donnent k penser que les marches d'options ont un role informationnel.
Premierement, les auteurs constatent que le volume des op6rations sur les marches
d'options augmente plusieurs jours avant les annonces de b6n6fices. Contrairement a ce
que Ton observe sur les marches d'actions, oil les n6gociations ne commencent a s'in-
tensifier qu'au moment de l'annonce, le volume des op6rations sur options grimpe de 10
a 15 pour cent jusqu'a quatre jours avant une annonce de benefices. Comme sur les
marches d'actions, l'activite relative aux options demeure superieure ^ la normale pen-
dant plusieurs jours apres l'annonce. Toutefois, en controlant 1'intensification simul-
tan6e de la n6gociation d'actions. Ton constate que l'intensite de l'activite sur le marchfi
des options est disproportionnee seulement dans les trois ou quatre jours qui precedent
la publication d'information relative aux benefices. Le moment de l'annonce des b6n6-
fices 6tant previsible, ces observations donnent a penser que les n6gociateurs d'options
ajustent leurs positions en prevision de ces annonces-^.
Deuxiemement, les auteurs relevent certains faits demontrant que 1'intensity accrue
des negociations sur les march6s d'options prealable aux annonces de b6n6fices n'est
pas uniquement le resultat de la reaction des negociateurs au risque de volatilit6. En
d'autres termes, les negociateurs d'options anticipent non seulement l'ampleur du mou-
vement des cours (Patell et Wolfson, 1981), mais aussi la direction de ce mouvement.
Le plan de recherche adopte ici met a profit la precision des donn6es sectorielles pour
ddmontrer que la direction des operations sur options pr6alables aux annonces de b6n6-
fices presage du contenu de cette information. Plus pr6cis6ment, les auteurs notent une
plus grande proportion de positions acheteur (vendeur) adoptees par les n6gociateurs
instigateurs des operations immediatement avant la diffusion de bonnes (mauvaises)
nouvelles relatives aux b6nefices^. Cette constatation donne k penser que certains n6go-
ciateurs disposent d'information de qualite sup6rieure prealablement aux annonces de
b6n6fices. Ces observations relatives au volume directionnel des op6rations sur options
pr6alables aux annonces different des conclusions de Lee (1992) qui ne voit aucune
preuve de l'existence de negociations informees dans le d6sequilibre achat/vente des
op6rations sur actions avant les annonces de benefices. C'est pourquoi, avec celles de
Lee (1992), les conclusions des auteurs permettent de supposer que certains n6gocia-
teurs disposant d'information privilegi6e preferent n^gocier sur le march^ des options
(plutot que le marche des actions)".
Option Trading, Price Discovery, and Eamings News Dissemination 155
Les auteurs font une troisieme eonstatation relide au role de la ndgociation d'op-
tions dans la formation des cours (I'integration de l'information privil6giee dans les
cours). Ils examinent plus precisement la sensibilite du cours des options et des actions
a Torientation que prennent les operations sur options qui entrent. Les Etudes recentes
sur la microstructure des marches montrent que, dans les march6s d'actions, les opera-
tions lancees h l'instigation de l'acheteur (du vendeur) tendent h etre suivies de revi-
sions h la hausse (a la baisse) de la cote. Ces mouvements sont la consequence naturelle
des couts des choix ddfavorables, les mainteneurs de marche ajustant leurs offres pour
tenir compte de l'information priviiegiee qui transparait dans les operations sur options
qui entrent'. Si les marches d'options jouent un role dans la formation des cours, le
cours des options (et, par 1'intermediaire de l'arbitrage, le cours des actions sous-
jacentes) reagira done a la direction des operations sur options qui entrent. En termes
precis, les operations sur options lancees a l'instigation de l'acheteur (du vendeur)
devraient preceder des hausses (des baisses) du cours. Inversement, si la formation des
cours ne s'applique qu'au marche des actions, les cotes sur le marche des options seront
exclusivement fixees en reaction aux mouvements des cotes sur le marche des actions,
et la direction que prennent les operations sur options qui entrent n'offrira aucun pou-
voir predictif des rendements ultedeurs.
Pour evaluer I'incidence de l'information relative aux benefices, les auteurs com-
parent le rendement au cours moyen pour l'instigateur de la negociation d'options, pen-
dant les annonces de benefices et pendant les « pseudo-annonces » d'un echantillon cor-
respondant. Pour chaque annonce veritable, une pseudo-annonce provenant de la meme
entreprise est produite a la meme heure, mais h une date aleatoire. Les rendements
enregistres par les instigateurs des negociations relatives a 50 operations precedant et
suivant immediatement les annonces vedtables sont ensuite compares aux rendements
des operations correspondantes entourant les pseudo-annonces. A l'aide d'une strategie
de negociation simple, les auteurs ouvrent des positions fondees sur la direction achat
ou vente des operations sur options et les liquident au terme de la seconde journee de
negociation suivant I'annonce (ou la pseudo-annonce).
Les auteurs constatent que les operations des instigateurs realisees au cours moyen
produisent des rendements h court terme de 1,5 a 3 pour cent pour les pedodes de pseu-
do-annonce. Ce resultat donne a penser que les negociateurs d'options participent h la
formation des cours, meme durant les pedodes oij aucune annonce n'est publiee*. Les
auteurs constatent, en outre, que ces rendements sont beaucoup plus eieves pendant les
annonces de benefices. Les operations sur options lancees immediatement avant les
annonces de benefices ont des rendements, fondes sur le cours moyen, de 2 a 5 pour cent
a la fin du deuxifeme jour suivant la date donnee, soit environ deux fois le rendement des
operations autour des pseudo-annonces correspondantes. Si ces operations sur options
avaient ete executees sur le marche des actions, moyennant le cours de la demiere
operation sur actions, les negociateurs auraient enregistre un rendement moyen plus
faible (mais toujours statistiquement significatif) de 0,2 pour cent. Ces constatations
montrent que les negociateurs d'options foumissent au marche de l'information priv-
iiegiee, aussi bien pendant les pedodes d'annonce que pendant les pedodes oil aucune
annonce n'est publiee.
Enfin, peu de faits temoignent de I'incidence de l'information relative aux benefices
sur les ecarts entre cours acheteur et vendeur des options et sur la nature des contrats
negocies. Les negociateurs informes qui preferent negocier des options ont & choisir
parmi un grand nombre de contrats. Une hypothese veut que ces negociateurs pourraient
preferer des contrats presentant des « deltas » absolus plus grands, parce que les options
ayant des deltas supedeurs offrent un effet de levier plus eieve par dollar investi'.
Toutefois, ainsi que le demontrent les auteurs, les contrats qui presentent un delta plus
affichent egalement des ecarts plus grands entre cours acheteur et vendeur. De plus.
156 Contemporary Accounting Research
les contrats k delta eieve tendent a etre associes a des negociations moins intenses, ce qui
limite l'itnportance de la position que les negociateurs renseignes peuvent prendre et aug-
mente la probabilite de detection. Dans le choix d'un contrat parmi ceux qui s'offrent il
eux, les negociateurs informes doivent done faire un compromis entre les avantages d'un
effet de levier plus grand, d'une part, et les couts supedeurs des ecarts entre cours
acheteur et vendeur et le risque de detection, d'autre part.
Conformement aux etudes recentes du marche des actions a I'interieur d'une
journee (par exemple. Lee, Mucklow et Ready, 1993), les auteurs constatent que les
ecarts efficaces entre cours acheteur et vendeur sur les contrats d'options augmentent
durant les periodes d'annonces de benefices. Toutefois, I'incidence economique de cette
augmentation est faible (les ecarts efficaces entre cours acheteur et vendeur sont de
5 pour cent plus eieves), et elle se concentre principalement dans la pedode posterieure
a I'annonce. Ce resultat suggere une breve augmentation du risque d'asymetrie de Tin-
formation dans la pedode qui suit immediatement la publication des benefices*. De plus,
les auteurs ne relevent aucun fait etablissant que la valeur absolue des deltas soit
superieure dans les operations qui ont lieu a proximite des annonces. En fait, le delta
absolu moyen des operations qui ont lieu h proximite des annonces est legerement
inferieur a la normale, en particulier dans la pedode qui precede I'annonce. L'on
peut en deduire, tout compte fait, que les negociateurs informes peuvent etre plus preoc-
cupes par la discretion de leurs operations que par l'obtention d'effets de levier plus
importants.
Dans leur ensemble, les constatations des auteurs donnent a penser que les negoci-
ateurs d'options participent de fa§on generale au processus de formation des cours en
general, et, en particulier, a la diffusion de l'information relative aux benefices. Les
etudes antedeures realisees sur les donnees relatives au marche des actions supposent
que I'existence des marches d'options favodse l'efficience du cours des actions en ce
qui a trait il l'information relative aux benefices. Les auteurs etablissent sans ambages
que cette amelioration est attribuable a l'information priviiegiee que les negociateurs
d'options foumissent au marche. Leurs constatations suggferent notamment que certains
negociateurs d'options disposent d'information pertinente aux cours relative aux
annonces de benefices a venir.
Les resultats de cette etude endchissent egalement la somme des connaissances sur
le lien intermarche entre actions et options. Les travaux recents nous laissent perplexes
quant h la rapidite du transfert de l'information entre les marches d'options et les
marches d'actions (par exemple, Stephan et Whaley, 1990, et Chan, Chung et Johnson,
1993). Ils font appel aux tests de causalite Granger-Sims, sans condition relative h un
signal d'information exogene. Dans la presente etude, au contraire, les auteurs isolent
les activites de negociation anormales qui se rattachent a un signal d'information connu
et qui denotent des negociations plus rapides et mieux edairees sur les marches d'op-
tions. Leurs conclusions donnent a penser que les operations du marche des options peu-
vent regir le marche des actions, au moins durant les pedodes de diffusion d'informa-
tion relative aux benefices.
Ces conclusions attribuent un role economique au marche des options & titre de
mecanisme efficient de formation des cours. Comme le suggere Grossman (1988), les
options ne sont pas simplement des titres superflus auxquels peuvent se substituer des
strategies dynamiques de negociation d'actions et d'obligations. Les resultats de la
presente etude en ce qui a trait h la vitesse et a la direction des operations sur options
vont plutot dans le sens de l'opinion selon laquelle certains negociateurs informes sont
d'abord interesses par le marche des options. En ce sens, le marche des options offre un
moyen economique d'integrer l'information nouvelle dans les cours.
Option Trading, Priee Discovery, and Eamings News Dissemination 157
Par exemple, voir Skinner (1990), Ho (1993), Jennings et Starks (1986), Botosan
et Skinner (1993). Les etudes generales de 1'incidence des produits deriv6s sur le
comportement du cours des actions presentent egalement un interet (par exemple,
Figlewski et Webh, 1993 ; Damodaran et Subrahmanyam, 1992 ; et Skinner,
1989), de meme que les etudes du lien intermarche entre les options et les actions
(par exemple, Stephan et Whaley, 1990 ; Chan, Chung et Johnson, 1993).
En utilisant les dates de publication anterieures, Kross et Schroeder, 1984,
montrent que plus de 80 pour cent des annonces de henefices se situent dans un
intervalle de trois jours par rapport a la date prevue. Les entretiens des auteurs
avec les interesses et les specialistes permettent de croire que les n6gociateurs
disposent meme souvent d"information encore plus precise au sujet des dates de
publication.
Les auteurs definissent les positions acheteur et vendeur par rapport au titre sous-
jacent. Par exemple, I'achat d'une option d'achat et la vente d'une option de
vente sont tous deux consideres comme des positions acheteur. Ils utilisent une
technique analogue a celle de Lee et Ready, 1991, et de Harris, 1989, pour
determiner l'instigateur de chaque operation — c'est-a-dire qui, de l'acheteur ou
du vendeur, lance l'operation.
Fait a noter, les conclusions montrent que certaines informations privilegiees sont
d'abord integrees dans les eours sur le marche des options. Le resultat ohtenu ici
touche a la question de savoir si les marches d'options, en moyenne, regissent les
marches d'actions, sans porter directement sur ce sujet (soit celui des etudes
ant6rieures de Battacharya, 1987 ; Anthony, 1988h ; Stephan et Whaley, 1990 ;
Chan, Chung et Johnson, 1993).
Hashrouck, 1988, Lee et Ready, 1991, et Petersen et Umlauf, 1991, rapportent ce
phenomene empirique sur les marches d'actions. Voir Glosten et Milgrom, 1985,
et Easley et O'Hara, 1987, pour des exemples de modeles structures dans le cadre
desquels cet effet peut etre ohserve.
Les rendements du marche des options a court terme dont il est question ici ne
doivent pas etre confondus avec les rendements realisables, ajustes pour tenir
compte du risque, comme dans Whaley et Cheung, 1982. Les tests ont ici pour
but de detecter les changements de direction dans le flux des ordres qui entrent.
Ils ne sont pas conjus pour offrir une estimation des rendements economiques
cordges pour tenir compte du risque.
Le delta d'une option (defini comme etant 3C/3S, ou C est le prix du contrat et S
le cours de 1'action) mesure la sensibilite du prix du contrat aux fluctuations du
cours de I'action sous-jacente. Les options d'achat ont des deltas positifs, tandis
que les options de vente ont des deltas negatifs.
Le modele typique d'asymetrie de l'information (par exemple, Copeland et Galai,
1983, et Glosten et Milgrom, 1985) suppose deux types de negociateurs : les
negociateurs « informes » et les negociateurs qui se confinent a la liquidite ». Les
negociateurs informes negocient parce qu'ils disposent d'information privilegi6e
qui ne se reflete pas encore dans les cours, tandis que les negociateurs de
liquidite negocient pour des raisons autres que la possession d'une meilleure
information. Les mainteneurs de marche soutiennent les pertes decoulant de la
negociation avec des negociateurs informes, et ils recuperent ees pertes grace aux
ecarts entre cours acheteur et vendeur. Selon ces modeles, plus l'asymetrie de
l'information est grande entre les negociateurs informes et les negociateurs de
liquidite, plus les ecarts sont grands. Toujours selon ces modeles, l'asymetrie du
risque lie a l'information peut augmenter avec une hausse dans la proportion des
negociateurs qui sont informes ou une augmentation de la precision de leur
information.
158 Contemporary Accounting Research
The economic value of a real security derives, in part, from its usefulness as a
cost-effective vehicle for iocorporatiog private ioformatioo ioto prices. Equity
optioo cootracts, for example, are reduodaot assets io the seose that their
returos cao be dyoamically replicated by a portfolio of riskless bonds and
shares of the underlying stock. However, as Grossman (1988, 275) observes,
"the notion that a real security is redundant when it can be synthesized by a
dynamic trading strategy ignores the informational role of real securities." If
equity options can sometimes provide a lower cost trading alternative for pri-
vately informed traders, it is likely that option markets will enhance the price
efficiency of equity markets. This informational role contributes to the eco-
nomic value of equity options.
This study investigates the informational role of option trading in price dis-
covery (the incorporation of private information in prices) and in the dissemi-
oatioo of earoiogs news. Prior studies examioed the effect of optioo markets by
analyzing stock market reactions to earnings news, conditional on the avail-
ability of option markets.' A recurrent theme in these studies is that option
market availability appears to be associated with increased price efficiency in
the equity market. For firms with traded options, the stock price adjustment is
faster (Jennings aod Starks 1986), market price reactioos to earniogs oews are
smaller (Skiooer 1990; Ho 1993), and postannouncement price drifts are less
pronounced (Botosan and Skinner 1993).
These studies suggest that option trading contributes to overall price effi-
ciency. However, they do not examine how this contribution occurs. By focus-
ing solely 00 market activities io the uoderlyiog stock, these studies do oot
address the role of optioo tradiog io oews dissemioatioo aod price discovery.
The approach io this study differs in that we do oot use the existence of the
option market as a cooditiooiog variable. Instead, we examine option trading
activities directly. Specifically, we investigate the volume, directioo, aod prof-
itability of optioo trades immediately arouod the release of differeot earnings
news surprises—that is, "good" and "bad" news earnings. Using detailed trans-
action data from the Berkeley Options database, we report new evideoce that
suggests an informational role for option markets.
First, we find that option-market trading volume increases several days
before earnings aooouocemeots. Io cootrast to equity markets, where abnormal
tradiog does oot begio until the aooouocemeot date, option volume is 10 to 15
percent higher up to four days before an earnings announcement. As in equity
markets, options activity remains higher thao normal for several days after the
anoouocemeot. However, cootrolling for contemporaneous increases in equity
trading, we find that option market activity is disproportionately high only in
the three to four days before the earnings news release. Because the timing of
earnings news announcements is predictable, our findings suggest that optioo
traders adjust their positions io aoticipatioo of these aooouocemeots.'^
Secoodly, we fiod some evideoce that iocreased preaonouncement option
trading reflects more than trader response to volatility risk. That is, option
Option Trading, Price Discovery, and Eamings News Dissemination 159
traders anticipate not only the magnitude of a price reaction (Patell and Wolfson
1981), but also its direction. Our research design exploits the precision of trade-
by-trade data to show that the direction of preannouncement option trades fore-
shadows the earnings news. Specifically, we find a greater proportion of long
(short) positions initiated by active-side traders immediately before good (bad)
earnings news.^ This finding suggests that some traders have superior informa-
tion prior to earnings announcements. The directional volume of preannounce-
ment option trades contrasts with Lee (1992), who finds no evidence of
informed trading in the buy/sell imbalance of equity trades prior to earnings
announcements. Therefore, with Lee, our findings imply that some privately
informed traders may prefer to trade in the option (versus equity) market.''
Our third finding relates to the role of option trading in price discovery
(i.e., the incorporation of private information into price). Specifically, we
examine the sensitivity of option and equity prices to the direction of incoming
option trades. Recent studies in market microstructure show that, in equity mar-
kets, buyer-initiated (seller-initiated) trades tend to be followed by upward
(downward) revisions in the quoted price. These movements are a natural con-
sequence of adverse selection costs, because market makers adjust their quotes
to reflect the private information revealed in the incoming trades.^ If option
markets play a role in price discovery, then option prices (and, through arbi-
trage, prices of the underlying stock) will be responsive to the direction of
incoming option trades. Specifically, buyer-initiated (seller-initiated) option
trades should precede price increases (decreases). Conversely, if price discov-
ery occurs purely in the equity market, quote prices in the option market will
be set entirely in response to quote movements in the equity market, and the
direction of incoming option trades will have no predictive power for subse-
quent returns.
To assess the impact of earnings news, we compare the midquote return to
active-side option trading during earnings announcements and during a
matched sample of "pseudo-announcements." For each actual news announce-
ment, we generate a pseudo-announcement using the same firm and time of
day, but a random date. We then compare returns to active-side trading on the
50 trades immediately before and after the actual announcements to the returns
on the corresponding trades around pseudo-announcements! Using a simple
trading strategy, we open positions based on the buy or sell direction of option
trades and unwind them at the end of the second day of trading after the
announcement (or pseudo-announcement).
We find that active-side trades executed at midquote prices generate short-
term returns of 1.5 to 3 percent for pseudo-announcement periods. This result
suggests that option traders participate in price discovery even during nonan-
nouncement periods.^ Furthermore, we find that these returns are significantly
higher during earnings announcements. Option trades initiated immediately
before earnings announcements have midquote returns of 2 to 5 percent by the
end of Day +2, about twice the return on corresponding pseudo-announcement
160 Contemporary Accounting Research
trades. If these option trades bad been executed in the equity market at the price
of the last stock trade, the traders would have received a lower (but still statis-
tically significant) average return of 0.2 percent. These findings show that
option traders bring private information to market, both during announcement
and nonannouncement periods.
Finally, we provide limited evidence for the effect of earnings news on
option bid-ask spreads and the types of contracts traded. Informed traders elect-
ing to trade via options face a menu of contracts. One conjecture is that these
traders migbt prefer contracts with greater absolute deltas, because higher delta
options offer higher leverage per dollar invested.' However, as we show, high-
er delta contracts also have wider bid-ask spreads. Moreover, higher delta con-
tracts tend to have lower trading activity, thus limiting the size of the position
informed traders can take and increasing the likelihood of detection. In choos-
ing among available contracts, informed traders must, therefore, trade off the
benefits of greater leverage against the higher costs from bid-ask spreads and
the risk of detection.
Consistent with recent intraday studies of the equity market (e.g.. Lee,
Mucklow, and Ready 1993), we find that effective bid-ask spreads on option
contracts increase during earnings announcement periods. However, the eco-
nomic effect of the increase is small (effective bid-ask spreads are 5 percent
higher) and is focused primarily in the postannouncement period. This result
suggests a brief increase in information asymmetry risk in the period immedi-
ately after the earnings release. ^ In addition, we find no evidence of higher
absolute deltas in announcement trades. In fact, the average absolute delta of
announcement trades is slightly lower tban normal, particularly in the prean-
nouncement period. This finding suggests tbat, on balance, informed traders
may be more concerned with disguising their trades than with obtaining greater
leverage.
In summary, this study provides new evidence on the role of option trad-
ing in price discovery and earnings news dissemination. We show that, when
option trading is available, the option market is an important vehicle for
response to earnings news. Moreover, we find that the buy/sell activities of
option traders bring private information to market, wbich is then impounded in
price. Collectively, our findings suggest that option traders participate in the
price discovery process in general, and in the dissemination of earnings news
in particular.
The remainder of the paper is organized as follows. The next section
reviews related papers and formulates the hypotheses. The third section
describes the sample and data used. Section 4 reports results of the empirical
tests. The final section summarizes our findings and their implications.
Development of hypotheses
Stock options are derivative financial contracts tbat offer potentially reduced
transaction costs and increased financial leverage, relative to trading the under-
Option Trading, Price Discovery, and Eamings News Dissemination 161
lying stock. A call (put) option gives its owner the right to buy (sell) a fixed
number of shares of a specified stock at a fixed price at any time on or before
a given date. The return patterns of option contracts can be replicated by a
dynamically adjusted portfolio of riskless bonds and shares of the underlying
stock. Therefore, option contracts and shares of the underlying stock differ
mainly in terms of their transaction costs. With concurrent trading in essential-
ly redundant assets, investors should gravitate toward the market with lower
overall costs.'
Many authors (e.g.. Black 1975; Cox and Rubinstein 1985; Manaster and
Rendleman 1982; and Skinner 1990) have argued that privately informed
traders may prefer the cost structure in the option market,'" that is, relative to
trading in the underlying equity, option traders may find more favorable implic-
it borrowing rates, lower margin requirements, and less stringent restrictions on
short-selling (both in terms of the Uptick Rule in equity markets and the inter-
est on the proceeds of short-selling). Moreover, some information, such as that
related to future volatility of stock prices, can be more easily exploited in the
option market. For traders with private information and wealth constraints,
these differences translate into greater leverage per dollar invested. In particu-
lar, traders with short-lived information about upcoming news events may pre-
fer the option market.
An alternative view is that option markets are informationally redundant,
that is, prices in option markets are purely a by-product of price discovery
activities in the stock market. This view finds expression in Stephan and
Whaley (1990), who report that, on average, stock option transaction price
changes occur 15 or 20 minutes after stock price changes. Chan, Chung, and
Johnson (1993) verify the Stephan and Whaley results and then go on to docu-
ment that, when stock option bid/ask midpoints are used, the markets' price
changes appear simultaneous. One interpretation of these findings is that option
markets are highly illiquid and costly relative to the stock market; hence, infor-
mation trading takes place in the stock market where transaction costs (and the
likelihood of detection) may be less.
In this study, we investigate four issues related to the role of option trad-
ing in the dissemination of earnings news. First, we document the extent and
timing of option volume increases around the release of earnings news, that is,
we examine the extent to which traders use the option market as an alternative
vehicle of response to earnings news. Second, we use directional trading vol-
ume (buy/sell activities) to examine whether option traders are better informed
about earnings information than stock traders. Third, we evaluate the role of
option trading in price discovery by studying the returns to initiators of option
trades. Finally, we provide preliminary evidence on the types of contracts pre-
ferred by informed traders.
162 Contemporary Accounting Research
minutes after the New York market closes. Our study period predates the large
scale multiple-listing of options on several exchanges. Therefore, with the
exception of four firms, our dataset captures the entire options volume for each
firm.'9
We obtained the intraday time of earnings announcements for our sample
firms from the Dow Jones News Retrieval Service (DJNS, or Broad Tape). All
quarterly earnings announcements were identified for our sample of 141 firms.
The DJNS news release provides the time of the release to the nearest minute.
In the case of multiple releases of the same earnings news, we select the first
release after the fiscal quarter end. Because the DJNS begins each day around
6:45 a.m. CST and continues until approximately 5:45 p.m. CST, an announce-
ment may occur before the option market opens or after it closes. For our daily
analysis, we categorize announcements made when the CBOE is closed (here-
after, overnight announcements) as arriving immediately before opening the
next day.
In some of our tests, we use the Value Line Investment Survey forecast of
quarterly earnings per share (EPS) from issue immediately preceding the
announcement date to proxy for market expectations about earnings.
Announcements in which the actual reported EPS exceed the Value Line fore-
cast are identified as "good" news, whereas those where actual EPS is lower
than the Value Line forecast are "bad" news. To ensure EPS is calculated con-
sistently, we checked the reported EPS from the DJNS against the actual EPS
from the Value Line issue immediately after the announcement. In the few
cases the EPSs do not match, we use the Value Line figure.
Although all 141 firms are cross-listed, several firms had little option trad-
ing volume. To reduce outliers caused by skewed nonannouncement reference
distributions, we require firms to meet minimal levels of option trading activi-
ty. Specifically, in our daily analyses, we required that firms have an average
of at least one option trade per day, eliminating nine firms from the sample.
Results
Daily volume analyses
To evaluate trading volume reaction to earnings news across the two markets,
we first document the daily abnormal trading in each market. Figure 1 reports
the daily abnormal trading volume in the market for the underlying stock, as
well as in call and put options. For this analysis, the event window is the 21
days centered on the DJNS announcement date. Daily abnormal volume for
each firm is defined as the actual daily volume (in contracts or shares traded),
minus the mean daily volume for the firm from nonevent days, expressed as a
percentage deviation from the nonevent period mean. The reported average
abnormal trading volume is the daily abnormal volume averaged across all
firms. We report results at 1, 5, and 10 percent significance levels, based on
two-tailed cross-sectional t tests.
166 Contemporary Accounting Research
f
0. I I I
-10-
-20-
These graphs depict the abnormal trading volume around quarterly earnings news releases in
the equity market, and in the market for call and put options. All firms cross-listed on the
NYSE and the CBOE for both 1988 and 1989 are included. Abnormal trading is expressed
as percentage deviation from the daily mean for each firm and averaged across all firms.
Two-tailed significance levels: ^ 1 % ; ^ 5%; CD 10%.
Figure 1, panel A, shows that the stock market volume reaction is focused
on Day 0 and Day +1, relative to the DJNS announcement. On these two days.
Option Trading, Price Discovery, and Eamings News Dissemination 167
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Option Trading, Price Discovery, and Eamings News Dissemination i69
trades should be correlated with the earnings news. As a first test of this
hypothesis, we compute the proportion of long and short positions taken on the
options traded immediately around the release of earnings news. We define
long and short positions in terms of the underlying stock. Therefore, a long
position is the purchase of a call or the sale of a put option, whereas a short
position is the purchase of a put or the sale of a call option. If initiators of
option trades have advance knowledge of earnings news, we should observe a
greater proportion of long (short) position trades immediately before good
(bad) news announcements.
To implement this test, we use an algorithm for classifying option trades
into buyer- and seller-initiated transactions. Similar to Harris (1989) and Lee
and Ready (1991), we infer the buy/sell direction of each trade by comparing
the trade price to the prevailing quote prices for the given option contract. We
classify each trade as buyer-initiated if it is closer to the ask price, and seller-
initiated if it is closer to the bid price. Trades that are exactly at the midpoint
of the prevailing spread (midspread trades) are considered indeterminable in
direction and are excluded. Lee and Ready use a "tick test," based on prior
price changes, to classify midspread trades in their study of equity trading.
However, because trading in a given option contract is much less frequent than
it is in a stock, the tick test is not as reliable for option markets. Moreover, our
preliminary tests indicate that midspread trades are far less frequent in options,
so the advantage of the tick test for this study is minimal.
Table 2 reports the frequency and proportion of long and short positions
taken in the option market immediately before and after earnings releases. For
this analysis, good (bad) news events are those in which the actual reported
earnings are greater (less) than the most recent Value Line forecast.
Announcements with no Value Line forecast, or with actual earnings equal to
forecasted earnings, are excluded. Long positions are buyer-initiated calls or
seller-initiated puts; short positions are seller-initiated calls or buyer-initiated
puts. To simplify the table, we report trades in groups of 10. We include all
trades classifiable as buys and sells between the beginning of trading on Day
-2 and the end of trading on Day +2.^' Each announcement also is limited to
the ±50 trades immediately before and after the DJNS news release time. Panel
A reports the results in transaction time, with trades reported in groups of ten.
Panel B reports the results in clock time, with trades grouped in two-hour trad-
ing intervals around the DJNS release time.
Consistent with Vijh (1988), Table 2 shows a greater proportion of long
positions for both good news and bad news announcements.^^ More important-
ly, we find good news announcements are preceded by a greater percentage of
long position option trades than are bad news announcements. Panel A shows
that, before good news announcements, 54.8 percent of option trades are long
positions, compared to 53.2 percent for bad news announcements. Statistically,
the difference is significant at the 1 percent level in a two-tailed, chi-squared
test {z statistic=2.36). The preannouncement result suggests that the direction
170 Contemporary Accounting Research
of option trades foreshadows the sign of the earnings news "surprise," as prox-
ied by the Value Line forecast error.
TABLE 2
Long and short positions taken in option contracts around earnings news that either
exceed (good news) or are less than (bad news) the most recent Value Line earnings
forecast*
* This table reports the frequency and proportion of long and short positions taken in the option
market immediately before and after good and bad news earnings releases. Long positions are
buyer-initiated calls or seller-initiated puts; short positions are seller-initiated calls or buyer-
initiated puts. Good (bad) news events are those in which the actual reported earning is greater
(less) than the most recent Value Line forecast. Announcement times are obtained from the
Dow Jones News Service (DJNS), and all trades classifiable as buys or sells and executed
within two trading days of the DJNS release time are included. Panel A reports results in
transaction time (for the ±50 trades immediately around the release time), and Panel B reports
results in clock time (in 2-hour trading intervals around the release time). The z statistics are
based on a chi-squared test of the null hypothesis that the long and short positions taken are
uncorrelated with the earnings signal.
TABLE 3
Classification of earnings announcements*
Value Line
Good Bad Neutral Total
news news news
Good news 224 209 24 457
Price Bad news 197 249 21 467
change Neutral news 46 40 5 91
Total 467 498 50 1015
This table reports the joint frequency distribution of earnings announcements classified as
good and bad news using the sign of the Value Line forecast error and the sign of the price
change. Under the Value Line method, good (bad) news events are those in which the actual
172 Contemporary Accounting Research
reported earning is greater (less) than the most recent Value Line forecast. When the Value
Line forecast is missing or when the reported earnings is equal to the Value Line forecast, the
event is classified as neutral news. Under the price change method, good (bad) news events
are those in which the price change from the midpoint of the quote at the time of the announce-
ment to the end of Day +2 is positive (negative). Neutral news pertains to events with zero
price change. Table values represent the number of announcements in each category.
TABLE 4
Long and short positions taken in option contracts around earnings news that result in
either a positive return (good news) or negative return (bad news)*
Panel A: Results in transaction time (±50 trades)
Good news earnings Bad news earnings
Timing of trade Long Short Percent Long Short Percent Difference
relative to DJNS positions positions long positions positions long {i stat)
announcement
-50 to-41 892 675 56.9 111 693 52.9 +2.23
-40 to -31 1026 717 58.9 947 768 55.2 +2.16
-30 to-21 1095 904 54.8 1069 921 53.7 +0.67
-20 to-11 1285 986 56.6 1136 1096 50.9 +3.83
-lOto-1 1517 1272 54.4 1414 1460 49.2 +3.88
Total pre- 5815 4554 56.1 5343 4938 52.0 +5.92
announcement
+ 1 to +10 1453 1461 49.9 1548 1375 53.0 -2.36
+ 11 to+20 1459 1092 57.2 1313 1095 54.5 + 1.89
+21 to +30 1290 1024 55.7 1184 942 55.7 +0.03
+31 to+40 1124 980 53.4 1117 805 58.1 -2.99
+41 to +50 1051 937 52.9 952 817 53.8 -0.52
Total post- 6377 5494 53.7 6114 5034 54.8 -1.69
announcement
Option Trading, Price Discovery, and Eamings News Dissemination 173
TABLE 4 cont'd.
* This table reports the frequency and proportion of long and short positions taken in the option
market immediately before and after good and bad news earnings releases. Long positions are
buyer-initiated calls or seller-initiated puts; short positions are seller-initiated calls or buyer-
initiated puts. Good (bad) news events are those in which the actual equity market return from
the announcement time to the end of Day +2 is positive (negative). The times of the announce-
ments are obtained from the Dow Jones News Service (DJNS). All transactions classifiable as
buys or sells are included provided they are executed within two trading days of the
announcement time. Panel A reports results in transaction time (for ±50 trades immediately
around the release time), and Panel B reports results in clock time (in 2-hour trading inter-
vals). The z statistics are based on a chi-squared test of the null hypothesis that the long and
short positions taken are uncorrelated with sign returns associated with the announcement.
immediately prior to the DJNS news release, we find once again evidence that
the direction of option trades anticipate the subsequent price move.
Although Table 4 results suggest that active-side option trades anticipate
the nature of earnings news, these results may be limited by two design issues.
First, the chi-squared statistics may be biased upwards if option trades are pos-
itively and serially correlated, that is, long (short) positions tend to follow long
(short) positions. Second, active-side trades may anticipate future price moves
even when no earnings news is announced, tf option prices are sensitive to
order imbalances, then the Table 4 results may not be related to earnings infor-
mation. We address these issues in the next section through the use of a pseu-
do-announcement methodology.
Trading profits
tn addition to examining the direction of option trades, we also examine their
profitability. The main purpose of these tests is to evaluate the extent to which
option traders participate in price discovery, tf option traders bring private
information to market, then the direction of active-side option trades will antic-
ipate subsequent price movements. This movement will yield short-run profits
to active-side option trades, that is, when option traders initiate buys (sells),
prices are more likely to move up (down). Conversely, if option trades bring no
new information to market, then buys and sells in the option market arrive ran-
domly and active-side option trading will not be profitable.
To compute trading profits, we assume the active-side of each trade and
assess the profits under three different trading strategies, tn the first strategy,
we compute the "midspread return" (MsRet), that is, we assess the information
content of buys and sells by assuming that positions can be taken at the aver-
age of the bid and ask price (midspread price) at the time of the trade. Thus, we
compute returns using the midspread price at the time of the trade and the mid-
spread price at the end of Day +2 for that particular contract, tn effect, we com-
pute the profit that the trade initiator would realize without paying the spread.
If traders are uninformed about upcoming price changes, then the expected
return computed from midspreads should be close to zero. Conversely, if trade
initiators are informed about future price changes, this strategy should yield a
positive return.
In the second strategy, we initiate the position at the actual trade price and
unwind at the bid (ask) price at the end of Day +2 for buys (sells). This strate-
gy mimics the trading profit of an option trader who closes his or her position
at the end of Day +2 at the quoted price. In effect, it represents the trading prof-
it after costs due to bid-ask spreads. We refer to this return as the "realizable
retum" (ReRet). However, because trades often occur inside the quoted spread,
our measure understates the actual trading profit from this strategy.
In the third strategy, we assume the long or short position by trading in the
underlying stock. Each option trade is accompanied by the corresponding stock
price based on the last trade in the equity market. We assume a long (short)
Option Trading, Price Discovery, and Earnings News Dissetnination 175
position in the stock for purchases (sales) of calls, and a short (long) position
in the stock for purchases (sales) of puts. We then unwind the position at the
closing stock price at the end of Day +2 to compute the "equity return" (EqRet).
This trading rule mimics the returns an option trader would receive in the equi-
ty market. Because the last equity trade could be either a buy or a sell, the equi-
ty return does not include the cost of the bid-ask spread. Thus, EqRet is com-
parable to MsRet in the option market. However, consistently positive EqRets
would suggest the information in incoming option trades is not yet reflected in
the equity market.
In our analysis of trading profits, 3,228 trades (around seven percent)
involve contracts that expire on or before Day +2. These trades do not have
closing quotes two days after the announcement, so we substitute the value of
the contract at expiration for the closing quote price. Specifically, we compute
trading profits for these trades using the following option value at expiration:
Call Options: Max [S - X, 0]
Put Options: Max [X - S, 0]
where X is the strike price of the contract and S is the stock price based on the
last trade on Day +2. Using this approach, we attribute the expiration value to
the contract at the end of Day +2.
TABLE 5
The profitability of option trades around earnings announcements*
TABLE 5 cont'd.
* This table reports the average returns obtained from taking the active side of option trades
immediately before and after the release of earnings news. Results using three different trad-
ing rules are reported. MsRet is the average midspread return per trade, assuming trades are
made at the middle of the bid-ask spread. For option buys (or sells), a long (or short) contract
position is established at the middle of the prevailing spread at the time of the actual trade and
unwound at the closing midspread price on Day +2. The average realizable return (ReRet)
incorporates the bid-ask spread, so that buys (sells) are established at the actual trade price
and unwound at the closing bid (ask) price on Day +2. The average equity return (EqRet) is
computed using the stock price in the equity market at the time of the option trade. For each
option trade, a corresponding long (or short) position is taken in the equity market using the
last equity trade price and unwound at the last equity trade price on Day +2. All returns are
expressed in percent. The times of the announcements are obtained from the Dow Jones News
Service (DJNS). All transactions classifiable as buys or sells are included, provided they are
executed within two trading days of the announcement time. Panel A reports results in trans-
action time (±50 trades), and Panel B reports results in clock time (2-hour trading intervals).
The t statistics are based on a test of the null hypothesis that the average return is not signif-
icantly different from zero.
Table 5 reports the results of the three trading-rule tests for the 50 option
trades immediately before and after the earnings announcement. Panel A
reports the results in transaction time, and panel B groups the trades in clock
time. In both panels, the MsRet results are consistently positive and significant,
indicating that option traders are informed about short-term future price
changes. Specifically, the magnitude of MsRet suggests that, ignoring transac-
tion costs, option traders gain around three to six percent on their contracts in
Option Trading, Price Discovery, and Eamings News Dissemination 177
the days around the earnings release. In contrast, the ReRet results show that
although initiators of option trades may anticipate the price move, high bid-ask
spreads in the option market make such trades unprofitable.
Tbe ReRet result suggests tbat active-side option traders do not make
abnormal profits. However, it does not imply that traders are irrational for
choosing to trade options. To assess whether these traders behave rationally
(i.e., optimally), we need more information about costs and benefits for com-
parable trades in the stock market. Moreover, we note that approximately one-
third of the option trades have positive ReRets. For these traders, the option
strategy proved profitable even after bid-ask spreads.
The EqRet results show that, ignoring bid-ask spreads, trades executed in
the equity market also yield positive returns. The t statistics on EqRets are
lower than for MsRet, but still statistically significant. This result shows tbat
the information brought to market by active-side traders was not yet impound-
ed in tbe stock price at the time of the option trade. Table 5 sbows that EqRets
are mucb smaller than MsRets. The average EqRet for preannouncement option
trades is only around 16 basis points, compared to 400 to 500 basis points for
MsRet. This difference reflects the greater leverage available in the option mar-
ket, as well as the greater risk borne by option traders.
As mentioned previously, MsRet results may not be attributable solely to
the release of earnings news. Prior studies (e.g., Hasbrouck 1988; Lee and
Ready 1991; and Petersen and Umlauf 1991) have shown that the active-side
of each trade foreshadows subsequent price moves, that is, buyer (seller) initi-
ated trades tend to be followed by increases (decreases) in stock prices. This
pattern reflects the adverse selection problem faced by market makers. Because
market makers are relatively uninformed, they infer the arrival of information
from incoming active-side orders. Specifically, tbey respond to buyer-initiated
trades by moving the price up and to seller-initiated trades by moving the price
down. If option traders bring private information to market, a positive MsRet
results even when no earnings news is released.
To compare the profitability of active-side trades in event and nonevent
periods, we generate a sample of "pseudo-announcements." For each
announcement in our sample, we create a pseudo-announcement by retaining
the same time of day and randomly drawing a date distribution of nonan-
nouncement dates for the same firm. For each pseudo-announcement, we also
draw the nearest 50 trades immediately before and after the announcement time
(provided these trades take place after the opening of trading on Day - 2 and
before the close of trading on Day +2). We then replicate the three trading prof-
it tests using this random sample of pseudo-announcements.
Table 6 reports tbe results for our pseudo-announcements. This table shows
that MsRet is positive for all 10 trade groups, significantly so in six groups.
Consistent with prior findings in equity trading, the direction of active-side
option trades also forecasts future price changes. However, the information
advantage of the active option trades is higher immediately before the earnings
178 Contemporary Accounting Research
news release. Table 6 shows that the average MsRet during nonannouncement
periods is approximately two percent. In comparison, the midspread-to-mid-
spread return on option trades during announcement periods (MsRet in Table 5)
is over four or five percent, approximately twice as large. The higher prof-
itability of active-side trades around the earnings release date is consistent with
option traders establishing positions with foreknowledge of earnings news.
TABLE 6
The profitability of option trades around randomly selected pseudo-announcement
dates*
This table reports the average returns obtained from taking the active side of the 50 option
trades immediately before and after pseudo-announcements. For each actual announcement,
a pseudo-announcement is created using the same firm and time of day. but a randomly select-
ed nonannouncement date. Results using three different trading rules are reported. MsRet is
the average midspread return per trade, assuming trades are made at the middle of the bid-ask
spread. For option buys (or sells), a long (or short) contract position is established at the mid-
dle of the prevailing spread at the time of the actual trade and unwound at the closing mid-
spread price on Day +2. The average realizable return {ReRet) incorporates the bid-ask
spread, so that buys (sells) are established at the actual trade price and unwound at the clos-
ing bid (ask) price on Day +2. The average equity return {EqRet) is computed using the stock
price in the equity market at the time of the option trade. For each option trade, a corre-
sponding long (or short) position is taken in the equity market using the last equity trade price
and unwound at the last equity trade price on Day +2. The times of the actual announcements
are obtained from the Dow Jones News Service (DJNS). All transactions classifiable as buys
or sells are included, provided they are executed within two trading days of the pseudo-
announcement time. The t statistics are based on a test of the null hypothesis that the average
return is not significantly different from zero.
Option Trading, Price Discovery, and Eamings News Dissemination 179
TABLE 7
Abnormal profitability of option trades around earnings releases after controlling for
matched-sample pseudo-announcements*
* This table reports the average abnormal returns obtained from taking the active side of the 50
option trades immediately around earnings releases. For each announcement, a pseudo-
announcement is created using the same firm and time of day, but a random nonannounce-
ment date. Each trade is matched with a corresponding trade from the pseudo-announcement.
Abnormal return is defined as the actual return per trade, minus the return on the matching
trade, averaged across all paired trades. Three different trading rules are used. MsRet is the
average midspread return, assuming trades are made at the middle of the bid-ask spread. For
option buys (or sells), a long (or short) contract position is established at the middle of the
prevailing spread at the time of the trade and unwound at the closing midspread price on Day
+2. The average realizable return (ReRet) incorporates the bid-ask spread, so that buys (sells)
are established at the actual trade price and unwound at the closing bid (ask) price on Day +2.
The average equity return (EqRet) is computed using the stock price in the equity market at
the time of the option trade. For each option trade, a corresponding long (or short) position is
taken in the equity market using the last equity trade price and unwound at the last equity
trade price on Day +2. All transactions classifiable as buys or sells are included provided they
are executed within two trading days of the announcement time. The / statistics are based on
a test of the null hypothesis that the average return is not significantly different from zero.
Interestingly, the results for the realizable returns (ReRet) are also statisti-
cally significant and similar in magnitude. Because the difference between
these two columns is due solely to changes in the quoted spread during event
periods, these results imply that quoted spreads increase only marginally dur-
ing the announcement period. The equity return (EqRet) shows that the infor-
mation advantage in option trades can also be detected using equity trade
prices. During the preannouncement period, EqRet is marginally higher than
normal. However, the strongest information effect comes from the 10 trades
immediately after the announcement. These trades realize an average return of
0.24 percent (t statistic=4.34) over two days.
TABLE 8
Effective hid-ask spreads and contract deltas during earnings announcements*
* This table reports the average effective spread (Sprd) and the average absolute contract delta
(.Delta) for option contracts traded immediately around earnings announcements and match-
ing pseudo-announcements. A pseudo-announcement has the same firm and time of day as an
actual announcement, but is based on a randomly selected nonannouncement date. A trade is
included in the table if it is among the 50 trades executed immediately before or after each
announcement (or pseudo-announcement), provided it is also within two trading days of the
DJNS announcement (or pseudo-announcement) time. Effective spread (Sprd) for each trade
is defined as two times the absolute difference between the trade price and the midpoint of
the quoted ask and bid prices at the time of the trade, expressed in dollars per share. The con-
tract delta (Delta), defined as 3C/3S, measures the sensitivity of each contract's price to its
stock price. Because calls have positive deltas and puts have negative deltas. Panel B reports
the average absolute delta. The / statistics are based on a test of the null hypothesis that the
mean Sprd or Delta for announcement trades is not significantly different from the mean for
pseudo-announcements.
Panel B of Table 8 shows that the average absolute delta of traded contracts
is lower for announcement periods. The main difference is in the preannounce-
ment period, when average deltas drop from .518 to .513. To put this change
into economic perspective, the average "elasticity" of announcement period
trades is 14.7, compared to 15.0 for pseudo-announcement trades.^^ In other
words, a one percent change in stock price results in an average change of 14.7
percent in the price of contracts traded during earnings announcements. By
comparison, a one percent change in stock price results in an average change
182 Contemporary Accounting Research
Conclusion
This study investigates the abnormal trading volume in option markets around
the announcement of earnings news. For firms with listed options, we find that
a significant portion of the overall reaction in trading volume takes place in the
option market. As with equity trading, this abnormal reaction is most pro-
nounced on Day 0 relative to the DJNS report. During this date, call option vol-
ume is 35 percent and put option volume is 55 percent higher than normal. As
in the equity market, this abnormal option activity persists for several days.
However, after controlling for contemporaneous trading in the equity market,
abnormal option volume is observed only in the three to four days before the
quarterly earnings announcement.
We also investigate the extent to which option traders incorporate private
information into prices. Earlier studies suggest that informed traders may pre-
fer the cost structure in option markets. Consistent with this hypothesis, we
find that the buy/sell activities of option trades foreshadow subsequent earn-
ings news. Moreover, we document positive midquote returns to active-side
option trades, suggesting that initiators of option trades bring private informa-
tion to market. After controlling for transaction costs, we show that the prof-
itability of active-side option trading increases during earnings announcements.
This increase implies that at least some of the private information brought to
market is earnings-related.
We observe a small increase in the effective bid-ask spread for options
traded around the earnings announcement. However, we find no evidence that
traders during the event period prefer higher-leverage contracts. In fact, the
average absolute delta of announcement trades is slightly lower than for pseu-
do-announcement trades. We suggest wider bid-ask spreads and strategic con-
cerns (related to the premature revelation of their intentions) may deter
informed traders from using the more highly leveraged contracts.
Collectively, our findings suggest a role for option trading in the dissemi-
nation of earnings news. Prior studies with equity market data imply that the
availability of option markets enhances the price efficiency of the stock market
with respect to earnings news. We provide direct evidence that this enhance-
ment is attributable to the private information option traders bring to market. In
particular, our findings suggest some option traders have price-relevant infor-
mation about upcoming earnings announcements.
Option Trading, Pdce Discovery, and Eamings News Dissemination 183
Appendix 1
List of 141 sample firms
02224910 AA ALUMINUM CO AMERICA
01447610 AAL ALEXANDER ALEXANDER SER
02635110 AGC AMER GEN CORP
28176010 AGE A.G.EDWARDS INC
02687410 AIG AMERIINTL GROUP INC
02680410 AIT AMERIINEORMATION TECH CO
02390510 AMH AMDAHL CORP
03189710 AMP AMP INC
03190510 AN AMOCO CORP
03251110 APC ANADARKO PETROLEUM CORP
04882510 ARC ATLANTIC RICHFIELD CO
05430310 AVP AVON PRODUCTS INC
02581610 AXP AMERICAN EXPRESS COMPANY
09702310 BA BOEING CO
06605010 BAC BANKAMERICA CORPORATION
07181310 BAX BAXTER INTERNATIONAL INC
11704310 BC BRUNSWICK CORP
09738310 BCC BOISE CASCADE CORP
09179710 BDK BLACK DECKER CORP
07785310 BEL BELL ATLANTIC
05873210 BLY BALLY MFG CORP
07159310 BMG BATTLE MOUNTAIN GOLD CO CLA
11009710 BMY BRISTOL MYERS CO
184 Contemporary Accounting Research
Appendix 2
Option vatuation assumptions and procedures
To compute an option's sensitivity to the underlying stock price (dC/dS, or
delta), we use an option valuation procedure based on a binomial approxima-
tion to the Black-Scholes model modified for dividends and early exercise. The
implied volatility from this model is computed using a procedure similar to that
in Harvey and Whaley (1992). The implied volatility is then used as input in
the model to numerically compute each contract's delta. Dividend data (adjust-
ed for stock distributions) is obtained from the CRSP database. Interest rates
are computed daily from the average of Treasury Bill bid and ask quotes sup-
plied by DRI. On each date, the entire term structure of forward interest rates
is computed by linearly interpolating between available Treasury Bill maturities.
Option valuation
On each trading day, we decompose the stock price into the present value of the
dividends during the remaining life of the option and the remaining capital-
gains portion of the stock, that is:
Cn =Max[(S^-K), E J
maturity date as a function of the stock price, this equation can be solved recur-
sively to compute the call value at date 0. A put option can be valued similarly.
Implied volatility
For each trading day, an implied volatility measure is computed separately for
each option series (a series consists of all calls or puts with the same exercise
price and maturity date). On the date of the actual earnings announcement, the
implied volatility is computed separately for the intraday period before the
earnings announcement and for the period after the announcement. Thus, any
changes in the volatility induced by the announcement is reflected in the
postannouncement pricing. The implied volatility of a contract is computed by
minimizing the following function:
where j is the number of option trades in the sample, Cj is the market price of
caliy, Sj is the contemporaneous stock price, and Cj(Sj,a) is the model price of
call j as a function of the stock price Sj and volatility s. Note that because the
trades may have occurred at different times during the day, the stock price for
each trade may be different . Given the implied volatility for each option, we
then numerically compute each option's delta using the binomial model.
Endnotes
1 For example, see Skinner (1990), Ho (1993), Jennings and Starks (1986), Botosan
and Skinner (1993). Also related are general studies of the effect of derivative
products on stock price behavior (e.g., Figlewski and Webb 1993; Damodaran and
Subrahmanyam 1992; and Skinner 1989); and studies of the intermarket linkage
between options and equities (e.g., Stephan and Whaley 1990; Chan et al. 1993).
2 Using prior release dates, Kross and Schroeder (1984) show that over 80 percent
of earnings announcements are within three days of the date predicted. Our
discussions with market participants and specialists suggest traders often have
even more precise information about the timing of releases.
3 We define long and short positions relative to the underlying security. For
example, the purchase of a call and the sale of a put are both deemed long
positions. We use a technique similar to Lee and Ready (1991) and Harris (1989)
to identify the active-side of each trade—that is, whether it is buyer or seller
initiated.
4 Note that the evidence shows some private information is incorporated first in the
option market. Our result is tangential to, and does not directly address, the issue
of whether option markets, on average, lead equity markets (i.e., the focus in
earlier studies by Battacharya 1987; Anthony 1988b; Stephan and Whaley 1990;
Chan et al. 1993).
5 Hasbrouek (1988), Lee and Ready (1991), and Petersen and Umlauf (1991)
document this empirical phenomenon for equity markets. See Glosten and
Milgrom (1985) and Easley and O'Hara (1987) for examples of formal models in
which this effect arises.
Option Trading, Price Discovery, and Eamings News Dissemination 189
6 The short-term option market returns we report are not to be confused with
realizable risk-adjusted returns such as in Whaley and Cheung (1982). The
purpose of our tests is to detect directional shifts in the incoming flow of market
orders. They are not designed to provide an estimate of economic risk-corrected
returns.
7 The delta of an option (defined as d C/<?S, whereC is the contract price andS is
the stock price) measures the sensitivity of the contract price to changes in the
price of the underlying stock. Calls have positiv&deltas, whereas puts have
negative deltas.
8 The typical information asymmetry model (e.g., Copeland and Galai 1983 and
Glosten and Milgrom 1985) assumes two types of traders: "informed" traders and
"liquidity" traders. Informed traders trade because they have private information
not currently reflected in prices, whereas liquidity traders trade for reasons other
than superior information. Market makers sustain losses from trading with
informed traders, and they recover these losses through the bid/ask spread. These
models predict that greater information asymmetry between informed and
liquidity traders will lead to wider spreads. In these models, information
asymmetry risk can increase with an increase in either the proportion of informed
traders or the precision of their information.
9 We define transaction costs broadly to include interest lost on margin accounts or
short-sell proceeds, etc.
10 In a related study, Vijh (1990) observes that noise traders who mistakenly believe
they have price-relevant information might also prefer the option market.
11 An option trader may initiate one of four transactions: open a purchase contract,
open a sale contract, close a purchase contract, and close a sale contract. In the
first two instances, the trader buys an option he does not already hold as a writer,
thus increasing open interest. In the latter two instances, he cancels his position
as a writer of some options, thereby reducing open interest. Consequently,
increased trading in options could either increase or lower open interest,
depending on whether contracts are being opened or closed.
12 Note that evidence of an earlier volume reaction in the option market does not
imply option markets generally lead equity markets. As discussed in the
following, option markets may be used to hedge expected increases in volatility
associated with earnings news releases. This anticipative "volatility play" may
result in an earlier volume reaction in the option market.
13 Note that even investors who hold hedged positions in options and the underlying
stock are subject to increased risk during earnings announcements. This risk
arises from the nonlinear relation between the stock price and the option price
that, during a large price move, will expose the holder to risk.
14 In some low-volume contracts, the market maker is a designated specialist.
However, even in these markets, the quotes are firm and tradable for at least 100
contracts.
15 These comparisons may be somewhat misleading, as option returns are more
sensitive to the same news event than stock returns. Dividing each contract's
effective spread by its absolute delta and stock price, we find relative spreads for
options average around 0.8 percent of the stock price. This percentage is still
larger than the average effective spread in equity markets (approximately 0.6
percent of stock price for our sample firms).
16 Relative spreads may differ across the two markets due to factors other than
information asymmetry risk. The market microstructure literature identifies three
components to the bid-ask spread, of which information asymmetry risk is only
one [see Stoll (1989) for a good summary]. The other two factors are inventory
190 Contemporary Accounting Research
costs and order processing or administrative costs. However, most market makers
in options close the day "even," bearing little inventory risk. Moreover, the
capital requirements and initiation fees for market making in options are
generally much lower than those needed to become a specialist in equity trading.
Therefore, these two factors are unlikely explanations for wider options spreads.
17 Using intraday data. Lee et al. (1993) show that, in equity markets, spreads widen
and depths drop immediately before earnings news. Using daily closing quotes,
Anthony (1987) finds no evidence of this phenomenon in the option market. As
pointed out by Lee et al. (1993) in an equity context, the failure to detect this
effect may be due to the coarseness of daily data. Later, we examine the effect of
earnings announcements on the size of the bid-ask spread in the option market.
18 Besides trade and quote information on calls and puts, the CBOE data also report
trading in straddles and spreads. A spread is a simultaneous long and short
position in two or more contracts that differ in either their strike price (a money
spread) or expiration date (a time spread). A straddle is a simultaneous long or
short position in a put and a call with the same expiration date and strike price.
Because the trading in spreads and straddles is minimal, these trades are
excluded.
19 The four sample firms with some option activity on the AMEX are as follows:
DEC, Disney, Dupont, and Tandy.
20 The results using number of contracts traded are qualitatively the same.
21 We do not distinguish between different option contracts at this point. However,
in later tests, we do report on differences in the elasticity and bid-ask spreads of
contracts traded during announcement periods and pseudo-announcement periods.
22 In general, more contracts are bought than are sold because some purchased
contracts expire, whereas others are exercised early. Vijh (1988) shows that a
greater proportion of option trades are executed at the ask price than at the bid
price. Because call volume is much higher than put volume, our results on long
and short positions are consistent with his findings.
23 The elasticity of a contract is its ahsolute delta multiplied by its stock price and
divided by its contract price. It measures the percentage change in each contract's
price for a one percentage change in its stock price.
24 Dividing our sample trades into quintiles ranked by absolute delta, we find a
positive and monotonic relation between spreads and leverage: average effective
spread for the top quintile (contracts with the highest absolute delta) is 0.21, as
compared to 0.11 for the bottom quintile (contracts with the lowest absolute
delta).
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