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Rover Group / MG Rover, Mini and Land Rover

Production 1984-2004 (in units)
500,000

400,000

300,000

200,000

100,000

0
1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004

Rover Group (up to 2000) MG Rover (post-2000 configuration)

Mini Land Rover

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16
 UK Registrations of MG Rover Models,
and MG Rover Market Share MGF
300,000
TOURER
13.62% OTHER
250,000 12.61%
11.59% MONTEGO
9.79% MINI
Units per annum

200,000
METRO
7.14% MAESTRO
150,000 CITYROVER
5.02%
3.97% 800 SERIES
100,000 2.99%
75
600 SERIES
50,000 400/45
200/25
0 100 SERIES
1990 1992 1994 1996 1998 2000 2002 2004

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Patterns and Emerging Issues’. Cambridge: Centre for Business Research.
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www.wmrc.com.

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Daimler
DaimlerMotor
Motor 1910 Birmingham
Birmingham
Syndicate/
Syndicate/ Small
Small Arms
Arms Co.
Co. 1960:
Company
Company (est.
(est. 1861)
1861) Daimler part of
(est.
(est. 1893/96)
1893/96) BSA sold to 1979
1979–1994:
–1994:
Jaguar Collaboration Longbridge
Longbridge
Collaboration with
with Honda;
Honda;
Honda operations
operations
Austin Honda takes
takes 20%
20%
AustinMotor
Motor Jaguar
Jaguar of sold
sold to
to
Company of Rover
Roverequity,
equity, five
fivejoint
joint
Company (Swallow
(Swallow Sidecar
Sidecar models Phoenix;
Phoenix;
(est. 1959: Mini is models are
aredeveloped.
developed.
(est. 1905)
1905) Company
Companyprior
priorto
to renamed
renamed
WWII; introduced MG
MG Rover
WWII; est.
est. 1922)
1922) Rover
by BMC Group.
Group.
Morris
Morris Motors
Motors Ceases
Ceases
Company
Company operations
operations
1952:
1952:
(Nuffield
(Nuffield 1966:
1966: in
in2005.
2005.
British
BritishMotor
Motor
Organisation)
Organisation) British
BritishMotor
Motor 1968:
1968: 1986:
1986:
Company
Company 1975:
1975: 1982:
1982: 1994:
1994: 2000:
2000:
(est.
(est. 1913)
1913) Holdings
Holdings formed
formed British
British Austin
AustinRover
Rover
(BMC)
(BMC)formed
formed Ryder
RyderReport,
Report, BL
BL BMW
BMW buys
buys BMW
BMW sells
sells
Leyland
Leyland Group
Group renamed
renamed
Brands: BLMC
BLMC renamed
renamed Rover
RoverGroup,
Group, individual
individual
Brands: Motor
Motor Rover
RoverGroup
Group
•• Wolseley nationalised
nationalised Austin
Austin collaboration
collaboration parts
parts of
of Mini
Minibrand
brand
Wolseley Company
Company and
and sold
sold to
to
•• MG and
and renamed
renamed Rover
Rover with
with Honda
Honda Rover
Rover and
andCowley
Cowley
MG (Morris
(Morris 1877:
1877: Standard
Standard
1960 Leyland
LeylandMotor
Motor (BLMC)
(BLMC) British
British
Garages) to
to BL
BLLtd.
Ltd. Group
Group ends
ends Group
Group plant
plant
Garages) Motor
MotorCompany
Company Company
Company formed
formed Aerospace
Aerospace(BAe)
(BAe)
•• Riley retained
retained by
by
Riley (est.
(est. 1877)
1877) (est.
(est. 1896)
1896) BMW
BMW
Triumph
Triumph Motor
Motor 1978: Land Rover
1945 becomes own 1986-87:
1986-87:
Company
Company
subsidiary Leyland
Leyland and
and Unipart
Unipart
(est.
(est. 1885,
1885, first
first 1966/67 are
are sold
soldoff
off Land
car
carinin1921)
1921) Land Rover
Rover
1948: Land Rover and
anditsits
is introduced Solihulll
Rover Solihulll
Rover 1981:
1981: 1984:
1984: plant
(est. plant &&
(est. 1877,
1877, first
first Alvis
Alvis sold
sold to
to Jaguar
Jaguarfloated
floatedoff
off Gaydon
Gaydon
car
carinin1904)
1904) United
UnitedScientific
Scientific and
andbought
bought by byFord
Ford R&D
R&Dfacility
facility
Holdings
Holdings in
in 1989
1989 sold
1965 sold to
toFord
Ford

Alvis
Alvis
(est.
(est. 1919)
1919)
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BAe
1984 1985 1986 1987 1988 1989 1990 1991 1992 1993
Austin Rover 371,427 450,892 389,968 450,726 450,666 434,816 417,351 359,951 339,054 356,280
MG Rover Group (post 2000)

MG * * * * * * * * * *
Mini * * * * * * * * * *
Land Rover 11,897 14,212 14,486 20,778 24,021 31,803 47,261 35,673 39,743 50,524

BMW Phoenix
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
Austin Rover 369,618 350,381 345,503 364,350 303,800 227,743 174,885 134,155 95,082 83,940 63,842
MG Rover Group (post 2000) 174,885 163,144 142,928 136,065 107,583

MG 821 3,186 16,112 13,398 14,400 11,719 * 28,989 47,846 52,125 43,741
Mini 20,417 20,346 15,713 16,831 14,405 11,695 7,070 42,395 160,037 174,366 189,492
Land Rover 71,758 127,414 126,797 127,887 153,500 178,000 159,997 139,005 155,412 N/A N/A
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Lifecycle in
years excl.
Model Platform Segment 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 facelifts
Mini Mini A 1959 41
Metro (R100) R6 A 1989 11
Rover 15 Indica (Tata) A 3+
Rover 200 Civic(1) C 1989 7

Rover 200/25 Civic(1) B 11+

Rover RDX30 R30 B -
Meastro Meastro C 1982 13

Roer 400 Civic(1) C 1990 6

Rover 45 Civic(2) C 11+

Rover RDX60 R40 C -
Montego Montego D 1984 12
Rover 600 Accord D 1993 6

Rover 75 R40 D 1998 8+

Rover 800 Legend E 1991
MGF PR3 (X40) E 11+
MG X70 R40 E -
MGX71 R40 E -
MG X80 Qvale E 2+
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