11 Meilleurs Systèmes de Gestion de Contenu (CMS) en 2023

29/11/2023 07:44 11 meilleurs systèmes de gestion de contenu (CMS) en 2023
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11 meilleurs systèmes de gestion de contenu (CMS)

en 2023
Dernière mise à jour le 9 octobre 2023 par Christopher Morris 5 commentaires
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Blog / Entreprise / 11 meilleurs systèmes de gestion de contenu (CMS) en 2023
PREMIER CHOIX DEUXIÈME C
WordPress Hubspo
Tarif : Gratuit Tarif : 25$ pa
Fonctionnalités exceptionnelles : vastes capacités de personnalisation, CMS Fonctionnalités exceptionnelles : out

optimisé pour le référencement, communauté de soutien massive fonctionnalités de sécurité intégrée
VISITEZ WORDPRESS VISITEZ HUB
Lire l'aperçu Lire l'aperç
Regardez notre comparaison vidéo
Continuer vers l'article complet 👇
Le choix d'un système de gestion de contenu (CMS) pour une opération de contenu est une décision décisive.
Il n’est pas facile de s’engager dans l’un puis de passer à un autre. Les meilleurs systèmes de gestion de
contenu vous donneront la possibilité de faire évoluer vos opérations et seront suffisamment simples pour
que vos rédacteurs puissent l'utiliser pleinement.
Les solutions CMS vont au-delà des créateurs de sites Web statiques : elles sont suffisamment adaptables
pour gérer toutes les complexités liées à la diffusion de contenu à grande échelle. Cet article explore les
meilleures plates-formes CMS que les petites et grandes entreprises utilisent pour réussir numériquement.
https://www.elegantthemes.com/blog/business/best-content-management-systems?utm_source=Blog&utm_medium=Pillar Posts&utm_campaig… 1/29


Table des matières
1 Les meilleurs systèmes et logiciels de gestion de contenu
1.1 1. WordPress
1.2 2. Hubspot
1.3 3. Shopify
1.4 4. Flux Web
1,5 5. Contenu
1.6 6. Sites Adobe Experience Manager
1.7 7. MagnoliaCMS
1.8 8. Joomla
1.9 9. Fantôme
1.10 10. TYPO3
1.11 11. Drupal
2 Quel est le meilleur système de gestion de contenu ?
2.1 Comment démarrer avec WordPress
3 Foire aux questions (FAQ)
Les meilleurs systèmes et logiciels de gestion de contenu
5 Best Content Management Syst…

Syst…
ABONNEZ-VOUS À NOTRE CHAÎNE YOUTUBE


Un CMS doit effectuer toutes les tâches attendues de gestion de contenu et de médias. Néanmoins, il doit
également être extensible, donner un contrôle total sur le référencement et offrir une vitesse de site
incroyable, le tout à des coûts raisonnables.
Nous avons passé en revue tous les meilleurs choix et avons dressé cette liste de logiciels CMS que vous
pouvez utiliser pour créer votre prochain site Web de contenu. Nous n’avons pas répertorié toutes les options
possibles. Au lieu de cela, nous avons sélectionné quelques CMS de premier plan adaptés à des cas
d’utilisation spécifiques pour vous aider à prendre une décision éclairée. De cette façon, vous pourrez mieux
comprendre comment choisir vous-même un CMS.
Les meilleurs systèmes de gestion de contenu répertoriés dans l'ordre
1. WordPress
2. Hubspot
3. Shopify
4. Flux Web
5. Contenu
6. Sites Adobe Experience Manager
7. MagnoliaCMS
8. Joomla DÉVELOPPER LA LISTE
Nous commencerons par le leader de tous les temps en matière de CMS : WordPress.
1. WordPress

WordPress est de loin le système de gestion de contenu (CMS) le plus populaire pour la création de sites Web
de tous types, utilisé par plus de 43 % de tous les sites Web. La technologie de base ( WordPress.org ) est
gratuite et open source, ce qui lui a permis de se développer rapidement au cours des vingt dernières années.
Il bénéficie également d’un énorme soutien et d’un énorme soutien de la part des utilisateurs, des
développeurs et des entreprises qui créent des produits WordPress pour répondre à tous les besoins
imaginables.
Bien que le noyau de WordPress soit gratuit, il nécessite d’autres éléments pour le rendre compétitif. Par
exemple, vous aurez besoin d'au moins un bon fournisseur d'hébergement gratuit , des plugins de vitesse et
de sécurité et un thème flexible (plus de détails à la fin de cet article sur la façon de démarrer avec
WordPress). Les capacités de personnalisation de WordPress vont bien au-delà de la simple conception
visuelle du site Web. Les utilisateurs peuvent ajouter des fonctionnalités à leur site avec des plugins pour des
tâches telles que les formulaires de contact, le partage sur les réseaux sociaux, le commerce électronique et
les intégrations avec des milliers de plateformes SaaS, de marketing et de productivité. La flexibilité de
WordPress permet aux utilisateurs de créer précisément les sites Web qu’ils ont en tête et de ne pas être
freinés par un CMS figé.


Key Features of WordPress:
Vast customization capabilities with thousands of themes and tens of thousands of plugins to do just
about any task (many are free)
Easy to manage content for any website you want to build, including online stores, blogs, and
membership sites
SEO-friendly CMS that gives you more options for complex SEO tasks and technical setups
Massive, supportive community with plenty of groups to join and get help from (like our Divi Users
group)
Content portability that can easily be transferred to a different WordPress site or as data files to take
elsewhere—control over your data is in your hands
Best For:
WordPress is a great CMS for businesses with unique website needs because it allows complete freedom to
build any website with thousands of themes and plugins for added features. Additionally, it is designed for
SEO and has a supportive community. However, it does require web hosting, and users are responsible for
managing security and backups. With the proper plugins, those are all manageable items to get done.
WordPress is also a great option for first-time website creators since it is built to make website building easy.
Pricing: WordPress is free to use, but users will need to pay for hosting and any premium themes or plugins
they choose to use.
GET WORDPRESS
2. Hubspot

HubSpot CMS is geared toward marketers and sales organizations who use paid or organic content as a
significant inbound channel. It allows businesses to integrate marketing and CRM infrastructure inside a CMS
fully. It helps you get customer information with inbuilt reporting, set up marketing automation, and tap right
into HubSpot CRM without having to set up any 3rd party integrations.
HubSpot has built-in SEO tools and marketing attribution, which help businesses optimize their web content
and properly collect customer data for later marketing. HubSpot empowers businesses to make data-driven
decisions and improve their online presence, ultimately converting more customers. Check out our detailed
HubSpot overview for more.
Key Features of Hubspot:

HubSpotDCMS
I V I HubDoffers
IVI POUbuilt-in
R SEO
T O U Sand
L E S marketing
P R O D U I T S attribution
C O N TA Ctools
T toCoptimize
OMPTE web content easily
TARIFS
CMS Hub has built-in security features, including a global CDN and Web Application Firewall, to
protect your site from attacks
The platform seamlessly integrates with HubSpot’s marketing, sales, service, and CRM tools to
streamline workflows
HubSpot Asset Marketplace offers over 3,500 free and paid templates to change the appearance of
your site
Best For:
HubSpot CMS is a comprehensive content management system that allows marketers and business owners
to link their marketing and sales activities easily. It is recommended for businesses of all sizes who may be
seeking a unified CMS and CRM solution. Small companies, as well as larger ones, rely on Hubspot. They have
excellent help resources and videos to get you on your way.
To see how Hubspot compares to WordPress, see our breakdown of WordPress vs. Hubspot.
Pricing: Hubspot’s CMS starts Free and paid plans for as little as $25/mo with scaling prices well over
$300/mo
GET HUBSPOT
3. Shopify

Shopify is a popular eCommerce CMS that includes basic content management for posts. It is one of the go-to
eCommerce website platforms along with WooCommerce. Its sole purpose is to make selling online easy.
Shopify is powerful as an eCommerce CMS but relatively weak regarding pages and blog posts. Most people
starting with the platform are delighted with the selling features but are left wanting better CMS features for
traditional content (outside of product information).
Key Features of Shopify:

Built-in payment
DIVI processing
D I V I P O U R and shopping
T O U S L E Scart
P R O system
DUITS C O N TA C T COMPTE TARIFS
Easy-to-use interface with 24/7 support
Ability to manage product display, stock, coupons, and orders
App marketplace with over 5,700 free and paid apps to extend the functionality
Ideal for first-time shop owners and small businesses looking to sell online
Shopify’s built-in payment processing and shopping cart system make it incredibly easy for businesses to set
up an online store and accept payments quickly. This, combined with its user-friendly interface and tech
support, makes it an excellent option for first-time shop owners and small businesses looking to start selling
online without the technical know-how or resources required to build a custom e-commerce solution from
scratch.
Shopify’s themes are made using their programming language, Liquid, similar to PHP. This can be a drawback
because custom coding requires learning Liquid and limits the number of web developers who can work on
your theme changes. However, Liquid is widely used and adopted.
Best For:
Shopify is an ideal CMS for e-commerce sites, especially for first-time shop owners or small businesses
looking to sell online. It offers a user-friendly interface with payment processing, apps with more features,
and customer support. However, customization options are limited, and bigger plans can be expensive.
To see how Shopify compares to WooCommerce, see our breakdown of WordPress vs. Shopify.
Pricing: Shopify’s pricing ranges from $39/month with transaction fees per eCommerce transaction
GET SHOPIFY
4. Webflow

Webflow is an all-in-one software-as-a-service (SaaS) platform for building and hosting your website. All of
the features are built-in, so you don’t have to worry about finding a host or installing extra plugins for things
like SEO, security, eCommerce, etc.
The best feature of Webflow CMS is its visual editor. This editor allows you to create and edit content without
any coding knowledge. You can drag and drop elements to make your pages and use the built-in tools to style
your content. The visual editor is intuitive and easy to use, though a design background is helpful.
Key Features of Webflow:
Complete control over site design

Offers built-in security features like SSL certification and 2FA
Hosting comes with the platform (just like Wix or Squarespace)
Ideal for experienced designers who want to create custom sites rapidly
Best For:
Webflow is an ideal content management system for experienced designers as the whole design system is
built to bring CSS to a no-code environment. It has well over a hundred starting templates for agencies
designing quickly for customer sites and has all the web design features to iterate new concepts quickly. It
reminds us a bit of Divi for WordPress.
https://www.elegantthemes.com/blog/business/best-content-management-systems?utm_source=Blog&utm_medium=Pillar Posts&utm_campai… 10/29


To see how Webflow compares to WordPress, see our breakdown of WordPress vs. Webflow.
Pricing: Webflow’s pricing ranges from $12/mo but starts at $29/mo for CMS features
GET WEBFLOW
5. Contentful
Contentful is a headless CMS that allows you to manage your content in a central location and deliver it to
any device or channel. It offers a range of features and integrations to help developers create and manage
their digital content strategy.
Contentful’s “content model editor” works like custom post types in WordPress, where you can create
content types and fields. For example, you could create content models for an editorial story-telling or for
product reviews based on the type of content and structure you want to have for either.

Key Features of Contentful:
Enterprise-level headless CMS with tools to create, edit, and manage content
Allows for the creation of a unique content model tailored to the specific project’s design and
function needs
API-first platform that enables integration with any tech stack and can deliver content to any digital
channel
Security features provided by Amazon Web Services and built into Contentful
Adaptable to all digital platforms, from web browsers to mobile apps
Best For:
Contentful is a cloud-based CMS for bigger businesses with technical resources. It’s perfect for developers
who want to use an API-first CMS to push content to different channels, but it may not be easy for most
businesses.
Pricing: Contentful’s pricing ranges from $300/mo for its basic CMS plan
GET CONTENTFUL
6. Adobe Experience Manager Sites

Adobe Experience Manager Sites is a cloud-based CMS that offers a wide range of features, including
content management, collaboration, and analytics. It is a good choice for businesses that need a feature-rich
CMS to power digital content on apps and websites. It integrates seamlessly with the rest of the Adobe
Experience Cloud ecosystem.
The best feature of AEM Sites is its ability to create personalized user experiences. AEM Sites use various
technologies, including artificial intelligence, to understand user behavior and preferences. This information
is then used to deliver more relevant content to each user.
Key Features of Adobe Experience Manager Sites:
Flexible CMS that adapts to different channels like mobile Apps (Apple, Android, etc.) and websites
Scalability with machine learning and AI-powered Digital Asset Management (DAM) tool
Advanced user access controls, helpful video analytics, and intelligent searching
Best For:


AEM Sites is a great CMS for big organizations that want to deliver personalized content experiences across
multiple channels. AI powers it and has an efficient data collection system, but licensing and setting up are
expensive.
WordPress tools like AppPresser can help you turn your website into an App for multi-channel content
distribution.
Pricing: Adobe Experience Manager Sites’ pricing is not public, and you will need a quote from Adobe
GET ADOBE EXPERIENCE MANAGER SITES
7. Magnolia CMS
Magnolia is a headless CMS that offers a wide range of features, including content management,
collaboration, and analytics. It is a good choice for businesses that need a powerful and feature-rich CMS.
Magnolia’s modular architecture and open APIs make adding new features and functionality easy. Its flexible
content model allows you to create and manage content in a way that makes sense for your business.
Key Features of Magnolia:

Flexible and
D I V Icustomizable
D I V I P O Uwith
R modular
T O U S Larchitecture
E S P R O D U I T S and Java customization
C O N TA CT COMP options
TE TARIFS
Built for managing multi-site, multi-language, and multi-channel digital experiences
Includes AI-powered content search and smart tagging for centralized taxonomy
Offers out-of-the-box functionality with options to customize and tailor workflows, create server
filters, and more
Supports traditional web pages, interactive apps, digital signage, and any digital channel for content
management
Best For:
Magnolia is a great CMS for businesses that manage multiple sites, channels, and endpoints. It offers good
default features, but you can customize it as you need. Magnolia’s modules can be interchanged, and you can
customize Java for workflows, server filters, and the interface. It’s ideal for omnichannel experiences and is
favored by many marketers. It also uses AI features to help create content, making it easier for users to find
(and add personalization).
Pricing: Magnolia’s pricing is not public, and you will need a quote from Magnolia
GET MAGNOLIA
8. Joomla

Joomla is a free-to-install, open-source CMS that’s similar to WordPress. Many would consider it behind
WordPress’s usability, but many people love it. Joomla is tailored more toward developers rather than the
average user. It can be challenging to use, and it isn’t easy to learn the UI and settings.
Post and page editing uses a standard WYSIWYG editor that virtually all CMS platforms are getting away
from. Upgradable Joomla page editors can be added for a more modern editing experience.
Key Features of Joomla:
Offers a middle ground between the ease of use and price of WordPress and the versatility of Drupal
It has more out-of-the-box features than most open-source CMS systems, allowing users to build
complex sites
It provides excellent tools for managing users, making it a popular choice for membership-type sites
Best For:


Joomla is suitable for larger companies and technical individuals who need a more advanced CMS with
features and flexibility for building complex sites, like eCommerce stores or membership-type sites. Still, it
requires a steeper learning curve than WordPress and provides user management tools.
To see how Joomla compares to WordPress, see our breakdown of WordPress vs. Joomla.
Price: Free CMS platform that requires hosting
GET JOOMLA
9. Ghost
Ghost is a publishing platform focused mainly on publishing, specifically for digital content creators who tend
to otherwise monetize their content through Medium, Substack, or Patreon. Instead of taking the approaches
of any of those platforms, Ghost is a CMS that lets you control every aspect of your business website with the
added benefit of great monetization tools that come standard.
Creators can charge for their content through a customizable membership or offer it free. The CMS
distributes content via web and email using the built-in newsletter feature. Ghost is a CMS with a single
purpose, so learning tends to be easier. All the tools are there to help you post and make money.

Key Features of Ghost:
Ghost is designed for creators and offers a content editor using cards (like WordPress blocks)
The CMS platform has excellent support for SEO
Ghost is an excellent choice for running a paid online journal or content hub, as it allows creators to
charge for their content
Easily share content through a variety of channels, including your website and email newsletters
Best For:
Ghost is an ideal CMS platform for bloggers, podcasters, and journalists, focusing on easily managing
members and content. Users who need more customization may find it lacking compared to CMS platforms
like WordPress, though many will find the simplicity freeing. It’s also not easy to self-host (at least not now),
so site owners would use their optional hosting.
To see how Ghost compares to WordPress, see our breakdown of WordPress vs. Ghost.
Price: Starting at $11/mo (based on audience size)
GET GHOST

10. TYPO3
TYPO3 is a free and open-source CMS known for its flexibility and scalability. It is a good choice for
businesses seeking a customizable and open-source CMS platform. It’s more of a developer-focused platform
with steep entry points. It boasts a relatively extensive extension library, with many extensions costing extra.
Unfortunately, that pales in comparison to WordPress’ plugin selection.
Key Features of TYPO3:
The CMS is highly customizable, with over 6,000 extensions and the ability to hire developers to
extend it further
It is easy to modify user permissions and customize security features, which provides greater control
and tighter security
TYPO3 is best suited for enterprise-level websites but requires advanced technical skills to set up
and maintain


Best For:
TYPO3 is an open-source CMS designed to build enterprise-level sites and is best suited for enterprises that
want a fully customizable site. It’s also useful for intranet sites (internal company sites) and websites.
Pricing: TYPO3 is free to use, but users will need to pay for hosting and any premium templates or plugins
they choose to use.
GET TYPO3
11. Drupal
Drupal is a complete CMS that targets the same demographic as WordPress does. Like WordPress, it is free,
open-source, and easily installed through most web hosting providers. It tends to be more technical than
WordPress but easier than Joomla (two of the most prominent open-course CMSs).
It is highly configurable and can create many websites, from simple blogs to complex eCommerce stores. It’s
often touted as one of the safer security choices among open-source CMSs.

Key Features of Drupal:
Configurable using modules (45,000+) and thousands of themes

Considered one of the most secure open-source CMS software
This platform is an excellent choice for developing intricate websites with personalized features,
particularly if you have a technical background
Best For:
Drupal is ideal for developers and businesses with significant technical resources to build a highly customized
site that can handle large volumes of data and heavy traffic. It offers a wide range of highly configurable
modules and themes, with the highest reputation for security among open-source platforms. However, its
steep learning curve and high cost of building and customizing sites make it less user-friendly for beginners
than other CMS platforms.
To see how Drupal compares to WordPress, see our breakdown of WordPress vs. Drupal.
Price: Free CMS that many hosting companies provide an easy install option for
GET DRUPAL
What is the Best Content Management System?
The three best CMS platforms are WordPress, HubSpot, and Shopify.


WordPress and its vast customization abilities and massive community (and market share) make it an
excellent choice for almost any website and business.
With its connected marketing and sales platforms, HubSpot creates a compelling case if you are okay with
opting for a closed system with limited outside customization.
Finally, Shopify is ideal for first-time shop owners and small businesses looking to sell online. The platform
makes it easy to set up a shop and connect all the relevant marketing tools using simple wizards. However, we
prefer WordPress + WooCommerce.
CMS Logo CMS Software Starting Price Free Plan
1 WordPress Free* ✔️Yes

START
2 Hubspot $25/mo ✔️Yes

VISIT
3 Shopify $39/mo + Trans. Fees ❌ Trial

VISIT
4 Webflow CMS $29/mo ❌ Trial

VISIT
4 Contentful $300/mo ✔️Yes

VISIT
6 Adobe Experience Manager Custom Pricing Only ❌ Trial

VISIT
7 Magnolia Custom Pricing Only ❌ Trial

VISIT
8 Joomla Free* ✔️Yes

START
9 Ghost $11/mo ❌ Trial

VISIT
10 TYPO3 Free* ✔️Yes

VISIT
11 Drupal Free* ✔️Yes

START
All CMS platforms require a domain. See Namecheap for a good domain registrar.
*Free CMS but requires separate hosting.


But are there other choices to consider? When building a website, there are tons of options. You might not
need an entire CMS, either. We’ve compared WordPress with other top website-building platforms to help
you choose between them.
How to Get Started With WordPress
Are you thinking about using WordPress? We believe that’s a great choice! WordPress gives you the freedom
to create just about anything. But where do you even start? Here’s a quick guide:
1. Hosting: You’ll want a great host. That’s key. We recommend SiteGround and Pressable. Both offer
competitive plans for any situation.
2. Theme: We recommend our very own Divi Theme. It’s the most popular theme in the world and will
help you create custom content pages and archives for all that content of yours.
3. Security: Keep your website secure with iThemes Security.
4. SEO: Make sure your website is optimized for search engines using Rank Math on our top SEO tools
list.
5. Backups: In the case that disaster strikes, you’ll want to use BackupBuddy to keep regular backups of
your data.
6. Performance: Nothing is worse than a slow website. Keep your website running fast with WP Rocket.
Frequently Asked Questions (FAQs)
Before we wrap up, let’s answer some of your most common questions regarding content management
systems. Did we miss one? Leave a comment, and we will reply!
What is the best content management system?
What is the best free content management system?
What is the most widely used content management system?
What are the different types of CMS?
What do you use a content management system for?
Comment choisir le meilleur système de gestion de contenu pour moi ?
Quelles sont les limites de l’utilisation d’un système de gestion de contenu gratuit ?

Quels sont les avantages

DIVI Dd’utiliser
I V I P O U R un système
T O U S L Ede
S P gestion
R O D U I T S de contenu
C O N TA?C T COMPTE TARIFS
Qu’est-ce qui fait de WordPress le meilleur système de gestion de contenu ?
Quel est le meilleur système de gestion de contenu pour le référencement ?
Quel est le meilleur système de gestion de contenu pour le commerce électronique ?
Quel est le meilleur CMS sans tête ?
Image en vedette par Ashan Randika / Shutterstock.com
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Par Christopher Morris
Christopher Morris écrit sur l'intersection du marketing et des sites Web. Il aime aider les gens à acquérir la confiance nécessaire
pour faire vivre leurs passions en ligne. On le trouve en train de se promener sur LinkedIn ainsi que dans les montagnes Rocheuses
du Colorado lorsqu'il se recharge.
Explorez Divi, le thème WordPress le plus populaire au monde et le

constructeur de pages ultime
EN SAVOIR PLUS SUR DIVI

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5 commentaires
Talmis
16 août 2023
L'une des meilleures listes CMS que j'ai jamais vues. Peut-être qu'un CMS de données comme le framework Elanat avait
également le potentiel de figurer dans cette liste.
RÉPONDRE
Denis Edson
14 avril 2023
Il y a une petite erreur concernant le CMS HubSpot. Le prix commence gratuitement. Vous pouvez réellement le voir dans
l'exemple de capture d'écran fourni où il est écrit « Outils CMS gratuits » 🙂
RÉPONDRE
Christophe Morris AUTHOR

17 avril 2023
Vous avez raison, merci Dennis.
RÉPONDRE
Nicolas Hollande
13 avril 2023
HubSpot propose un niveau gratuit généreux dans son CMS qui comprend un hébergement premium, un domaine personnalisé et
de nombreux outils marketing.

RÉPONDRE
Christophe Morris AUTHOR

13 avril 2023
Bon appel, Nicholas. Son niveau gratuit en a certainement assez pour vous ouvrir la porte. Je suis toujours d’avis que
WordPress est à la hauteur, surtout si l’on considère les options gratuites.
RÉPONDRE
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11 Meilleurs Systèmes de Gestion de Contenu (CMS) en 2023

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11 Meilleurs Systèmes de Gestion de Contenu (CMS) en 2023

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29/11/2023 07:44 11 meilleurs systèmes de gestion de contenu (CMS) en 2023

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