W DEPARTMENT STORE

SALES PERFORMANCE
FOR THE PERIOD OF DECEMBER 31, 2023

THIS MONTH

2022 TRX 2022 2022 2022

BRANCH FORMAT CODE ACTUAL TARGET VARIANCE % ACHIEVED 2022 % GROWTH TY TRX COUNT TY BASKET COUNT BASKET TRX COUNT % BASKET SIZE
GROWTH GROWTH
Sta. Maria 1 2573 40,001,483.32 46,319,872.55 (6,318,389) 86.36 34,312,948.46 16.58 36,084.00 1108.57 34,532.00 994 4.49 115
Makati 1 1898 29,132,624.34 48,196,100.94 (19,063,477) 60.45 27,812,207.73 4.75 30,662.00 950.12 28,988.00 959 5.77 (9)
Tanauan 1 3024 27,893,308.76 48,383,561.18 (20,490,252) 57.65 32,576,225.28 (14.38) 28,287.00 986.08 35,026.00 930 (19.24) 56
Paniqui 1 2565 27,283,037.43 37,225,776.30 (9,942,739) 73.29 23,193,429.08 17.63 27,830.00 980.35 25,030.00 927 11.19 54
Balayan 1 1950 24,168,591.58 29,438,072.63 (5,269,481) 82.10 20,724,251.99 16.62 24,704.00 978.33 22,824.00 908 8.24 70
North Edsa 1 3023 24,164,768.98 35,065,609.06 (10,900,840) 68.91 21,837,190.24 10.66 28,202.00 856.85 27,705.00 788 1.79 69
Dasmarinas 1 1953 22,413,655.97 34,002,007.53 (11,588,352) 65.92 22,556,358.25 (0.63) 25,218.00 888.80 26,254.00 859 (3.95) 30
San Jose 1 2566 21,638,037.25 37,810,709.97 (16,172,673) 57.23 20,464,221.02 5.74 21,810.00 992.12 21,689.00 944 0.56 49
Plaridel 1 1897 21,630,798.41 34,261,220.43 (12,630,422) 63.13 18,815,908.80 14.96 20,456.00 1057.43 19,791.00 951 3.36 107
Nasugbu 2 2290 20,022,481.30 25,713,533.92 (5,691,053) 77.87 17,583,848.40 13.87 19,615.00 1020.77 19,346.00 909 1.39 112
DS-Candelaria 1 3448 18,643,919.11 23,120,006.21 (4,476,087) 80.64 15,189,039.21 22.75 20,957.00 889.63 18,313.00 829 14.44 60
DS-Capas 2 3379 18,051,296.06 23,859,235.21 (5,807,939) 75.66 14,493,175.69 24.55 19,592.00 921.36 17,393.00 833 12.64 88
Carmona 1 1608 16,071,936.52 20,505,927.83 (4,433,991) 78.38 14,475,667.30 11.03 19,235.00 835.56 18,203.00 795 5.67 40
Tagaytay 2 1717 16,025,623.57 26,396,973.52 (10,371,350) 60.71 14,866,801.22 7.79 15,676.00 1022.30 16,025.00 928 (2.18) 95
Talavera 2 1951 15,939,871.11 22,296,072.73 (6,356,202) 71.49 14,124,320.30 12.85 16,431.00 970.11 16,258.00 869 1.06 101
Subic 2 2568 15,450,365.47 25,613,000.11 (10,162,635) 60.32 14,653,247.40 5.44 16,188.00 954.43 16,506.00 888 (1.93) 67
DS-Gapan 1 4506 14,004,370.30 21,251,226.92 (7,246,857) 65.90 12,540,878.51 11.67 15,498.00 903.62 14,431.00 869 7.39 35
Guiguinto 2 1500 13,031,918.01 8,000,000.00 5,031,918 162.90 9,070,918.51 43.67 16,333.00 797.89 12,924.00 702 26.38 96
DS- San Pascual 2 5167 12,714,714.53 8,000,000.00 4,714,715 158.93 - 0.00 15,797.00 804.88 - 0 - 805
Batangas 2 2890 12,468,739.57 15,456,193.31 (2,987,454) 80.67 12,905,997.83 (3.39) 14,104.00 884.06 15,844.00 815 (10.98) 69
Concepcion 2 2288 12,252,118.95 16,936,818.00 (4,684,699) 72.34 11,304,039.38 8.39 14,336.00 854.64 13,656.00 828 4.98 27
DS-Cabuyao 2 5168 9,854,192.50 6,000,000.00 3,854,193 164.24 - 0.00 12,566.00 784.19 - 0 - 784
Sta Rosa 3 1502 8,530,907.42 15,739,912.51 (7,209,005) 54.20 8,457,015.32 0.87 10,688.00 798.18 11,356.00 745 (5.88) 53
DS-Bicutan 3 3608 8,182,484.55 6,000,000.00 2,182,485 136.37 3,914,135.75 109.05 12,205.00 670.42 6,280.00 623 94.35 47
DS-Antipolo 3 3488 7,808,039.62 12,154,668.44 (4,346,629) 64.24 8,468,217.45 (7.80) 8,751.00 892.25 9,796.00 864 (10.67) 28
DS- Makiling 3 5169 7,273,057.80 6,000,000.00 1,273,058 121.22 - 0.00 11,466.00 634.32 - 0 - 634
Los Baños 3 3319 7,114,833.56 7,824,461.25 (709,628) 90.93 7,829,074.28 (9.12) 8,879.00 801.31 10,006.00 782 (11.26) 19
DS-Malolos 3 2567 6,998,811.80 8,281,862.19 (1,283,050) 84.51 7,079,528.76 (1.14) 8,217.00 851.75 8,609.00 822 (4.55) 29
San Fernando 3 1501 6,773,932.98 14,979,553.49 (8,205,621) 45.22 8,000,230.60 (15.33) 9,815.00 690.16 11,334.00 706 (13.40) (16)
Balanga 3 3022 6,523,262.77 26,209,997.46 (19,686,735) 24.89 11,809,876.05 (44.76) 7,155.00 911.71 13,181.00 896 (45.72) 16
DS-Baliuag 3 4239 6,130,456.98 6,302,047.35 (171,590) 97.28 5,730,584.62 6.98 6,494.00 944.02 6,545.00 876 (0.78) 68
W Mall 3 2323 5,924,490.20 8,155,632.68 (2,231,142) 72.64 7,400,688.50 (19.95) 7,151.00 828.48 9,795.00 756 (26.99) 73
DS-Bacoor 2 3901 5,901,186.61 7,249,972.21 (1,348,786) 81.40 5,321,619.26 10.89 7,342.00 803.76 6,797.00 783 8.02 21
Cabanatuan 3 1607 5,574,986.37 11,962,269.90 (6,387,284) 46.60 5,826,813.25 (4.32) 7,911.00 704.71 8,767.00 665 (9.76) 40
DS- Trece Marites 3 4572 5,197,755.00 14,329,469.74 (9,131,715) 36.27 5,156,287.39 0.80 7,135.00 728.49 7,444.00 693 (4.15) 36
DS-Caloocan 3 4181 4,754,325.91 7,027,448.26 (2,273,122) 67.65 - 0.00 5,402.00 880.10 - 0 - 880
DS-Junction 3 3423 4,727,741.46 9,218,492.61 (4,490,751) 51.29 4,799,743.50 (1.50) 5,396.00 876.16 5,577.00 861 (3.25) 16
Sucat 3 1609 4,522,501.35 12,057,258.39 (7,534,757) 37.51 4,909,812.50 (7.89) 6,738.00 671.19 7,716.00 636 (12.67) 35
DS-Muntinlupa 3 4182 2,563,210.30 6,772,128.26 (4,208,918) 37.85 2,033,545.00 26.05 4,006.00 639.84 3,127.00 650 28.11 (10)
DS-Taytay 1952 - - - 0.00 - 0.00 - 0.00 - 0 - 0
TOTAL 537,359,838 774,117,093 (236,757,255) 69.42 470,237,847 14.27 594,332 904 547,068 860 8.64 45
- - - - -
LFL 492,063,184 691,042,374 (198,979,190) 71.21 429,058,753 14.68 536,757 917 491,300 873 9.25 43
- - - - -
Store name STORE CLASS STORE FORMAT STORE CLUST CODE SELLING AREA (sqm)
Bicutan Outlet 4 3608 764.45
Baliuag Outlet 4 4239 1,073.00
Trece Outlet 4 4572 800.00
Junction Hypermarket 4 3423 1,066.88
Caloocan Hypermarket 4 4181 1,140.20
Muntinlupa Hypermarket 4 4182 1,031.36

TOTAL

LFL
STOR SIZE 2023 SALES 2023 TC 2023 BS vs BES Age
1,038.05 24,618,160.33 41,354 595 (12,581,839.67) 24 to 30
1,473.28 23,635,596.23 28,910 818 (27,964,403.77) 24 to 30
1,081.26 22,409,873.97 35,627 629 (12,390,126.03) 31 to 40
1,248.40 20,154,137.39 27,517 732 (32,645,862.61) 24 to 30
1,473.68 16,256,624.05 22,202 732 (32,943,375.95) 24 to 30
1,486.60 11,072,525.30 19,284 574 (27,327,474.70) 24 to 30

2,073,270,964 2,642,593 785

- -
1,936,686,111 2,437,604 795
Gender Occupation Budget Transpo Location
Female Employed (Private) 801 - 1200 Walking Distance Subdivisions
Female Employed (Private) 1201 - 1500 Private Vehicle Community
Female Self-employed 0 - 500 Tricycle Government offices,
Female Gov't Employee 2500 up Walking Distance Community
Male Self-employed 1201 - 1500 Jeepney Residential
Male Employed (Private) 500 - 800 Jeepney Business District
 Secondary Market Shopper Behavior CLF 1 CLF 2 CLF 3 CLF 4 CLF 5
Industrial

Workforce
 DEPARTMENT STORE

Sales (2023) 1,260,395,505.79

% Cont 56%

Basket Size 847

Town Proper or prime location in

Location (majority) the city.

Small dept stores, Local retailers

Competitors

Captured 5 km radius and beyond

Awareness that

Whole community: families,

schools, offices, etc
Market
*including neighbor towns/cities
Discount, Browsers, Impulse,
Need-driven, etc
Shopper Behavior
All types of shopper behavior
present in store.

Brand Entries, Category solutions

Opportunity

Sta Maria, Makati, Tanauan,

Paniqui,Nedsa, Balayan, Dasma,
List of Stores San Jose, Carmona, Plaridel,
Candelaria, Gapan
 Small Dept Store Outlet Hypermarket

597,849,339.58 273,078,762.89 110,224,354.19

27% 12% 5%

795 672 644

Town Proper or prime location in Main highway of the city Within or beside business districts
the city

Regional and Small Dept Stores, Regional and Small Dept Stores, Regional Dept Stores
local retailers local retailers

Captured 5 km radius Needs additional support to Needs additional support to

market dept store vs competitors market dept store vs competitors

Immediate community (families, Mall and supermarket customers

schools, offices). are untapped.

Discount, Browsers, Impulse, Discount, Need-driven Discount, Need-driven

Need-driven, etc

All types of shopper behavior

present in store.

Awareness campaigns, Category Brand Entries, Overruns Relaunching, Brand Entries

Solutions, Tie ups (corpo, in mall
tenants, etc)
Nasugbu, Capas, Talavera, Sta Rosa, Cabanatuan, San Pasay, Sucat, Junction,
Subic, Batangas, Concepcion, Fernando, Los Banos, Balanga, Caloocan, Muntinlupa
Guiguinto, Antipolo, Bacoor, Malolos, Bicutan, Baliuag,
Cabuyao, San Pascual Makiling
 1
Dept store is the primary choice
of shoppers. Caters to a very
community market with a few or
Description no competitors in the area.
Complete dept store partner
brands.

Sales (2023) 1,098,078,543.59

% Cont 49%

Basket Size 856

Town proper or prime area in the

Location city.
(majority)
Local retailers
Competitors
(majority)
Captured 5 km radius and beyond
Awareness that

Captured the whole community

including neighboring towns/cities
(families, schools, offices, etc)
Market

Discount, Browsers, Impulse,

Need-driven, etc
Shopper Behavior
All types of shopper behavior
present in store.

Brand Entries, Category solutions

Opportunity

Sta Maria, Makati, Paniqui,

Tanauan, San Jose, Balayan,
List of Stores Dasma, Nasugbu, Candelaria,
Carmona
 2 3 4
Still part of top 20 stores. Mall and supermarket stores have Low foot traffic. Area is saturated
Complete brand assortment, but high foot traffic or higher market with competitors.
is not able to tap all segments in compared to dept store. We are
the community to increase value for dept store
and tap the market.

619,604,079.25 405,718,422.34 118,146,917.27

28% 18% 5%

809 682 675

Town proper or prime area in the Along main highway of the city or Along main highway or busy area
city. business district. of the city.

Regional and small dept stores, Regional and small dept stores, Regional dept stores
local retailers local retailers

Captured 5 km radius Needs to compete with regional Needs additional support to

Captured immediate community
(families, schools, offices).
dept stores/highlight what WDS
has to offer.
Still complete in market mix:
family (residential, community),
schools and business districts.
market dept store vs competitors
Still complete in market mix:
family (residential, community),
schools and business districts.

Customers have the purchasing Customers looking for good

power for high price points. offers/deals.

Discount, Browsers, Impulse, Discount, Browsers, Impulse, Mostly discount shoppers.

Need-driven, etc Need-driven, etc Impulse and need-driven as well

All types of shopper behavior All types of shopper behavior

present in store. present in store.

Awareness campaigns, Category Brand Entries, Overruns, Brand Entries, Good deals,
Solutions, Tie ups (corpo, in mall Awareness campaigns, increase Awareness campaigns
tenants, etc) price point for stores with high
socio economic class
Nedsa, Plaridel, Tagaytay,Capas, Batangas, Pasay, Sta Rosa, Bicutan, Baliuag, Junction,
Talavera, Subic, Gapan, Antipolo, Balanga, Los Banos, Caloocan, Trece, Muntinlupa
Concepcion, Guiguinto, San Malolos, Cabanatuan, San
Pascual Fernando, Bacoor, Sucat,
Cabuyao, Makiling
 Data
STORE FORMAT Sum of 2023 SALES Sum of 2023 TC
Big Dept Store 1,260,395,505.79 1,488,663
Hypermarket 110,224,354.19 171,142
Outlet 273,078,762.89 406,471
Small Dept Store 597,849,339.58 751,979
Total Result 2,241,547,962.45 2,818,255

STORE FORMAT Sum of 2023 SALES Sum of 2023 TC Basket Size

Big Dept Store 1,260,395,505.79 1,488,663.00 846.66
Small Dept Store 597,849,339.58 751,979.00 795.03
Outlet 273,078,762.89 406,471.00 671.83
Hypermarket 110,224,354.19 171,142.00 644.05
Total 2,241,547,962.45 751,979.00 2,980.87

Data
STORE CLUSTERING Sum of 2023 SALES Sum of 2023 TC
1 1,098,078,543.59 1,282,290
2 619,604,079.25 765,950
3 405,718,422.34 595,121
4 118,146,917.27 174,894
Total Result 2,241,547,962.45 2,818,255
STORE CLUSTERING Sum of 2023 SALES Sum of 2023 TC Basket Size
1 1,098,078,543.59 1,282,290.00 856.34
2 619,604,079.25 765,950.00 808.94
3 405,718,422.34 595,121.00 681.74
4 118,146,917.27 174,894.00 675.53
Total 2,241,547,962.45 2,818,255.00 795.37
% Cont
56%
27%
12%
5%
100%

% Cont
49%
28%
18%
5%
100%