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COGS
Product COGS P&L By Qtr $ 967,000 $ 3,359,550 $ 9,004,750 ###
Support COGS P&L By Qtr $ 101,766 $ 503,708 $ 1,201,869 $ 2,343,447
Total COGS $ 1,068,766 67% $ 3,863,258 45% ### 40% ### 33%
Gross Margin
Product GM $ 513,000 $ 4,336,950 ### ###
Support GM $ 2,026 $ 441,434 $ 2,192,368 $ 6,672,692
Total GM $ 515,026 33% $ 4,778,384 55% ### 60% ### 67%
Expenses
R&D P&L By Qtr $ 1,450,500 92% $ 3,368,950 39% $ 5,204,650 20% $ 7,732,800 14%
S&M P&L By Qtr $ 1,675,000 106% $ 3,328,525 39% $ 6,806,575 27% ### 23%
G&A P&L By Qtr $ 1,330,600 84% $ 2,021,100 23% $ 3,261,050 13% $ 4,401,750 8%
Operating Exp. $ 4,456,100 281% $ 8,718,575 ### ### 60% ### 45%
COGS
Product COGS COGS $ 130,500 $ 190,500 $ 274,500 $ 371,500 $ 626,875 $ 703,350 $ 889,125 ###
Support COGS COGS $ 24,000 $ 24,500 $ 25,675 $ 27,591 $ 91,924 $ 121,653 $ 128,249 $ 161,882
Total COGS $ 154,500 $ 215,000 $ 300,175 $ 399,091 $ 718,799 $ 825,003 $ 1,017,374 ###
Gross Margin
Product GM $ (130,500) $ 9,500 $ 205,500 $ 428,500 $ 618,125 $ 838,650 $ 1,230,375 ###
Support GM $ (24,000) $ (15,500) $ 4,475 $ 37,051 $ 25,511 $ 59,301 $ 139,034 $ 217,588
Total GM $ (154,500) $ (6,000) $ 209,975 $ 465,551 $ 643,636 $ 897,951 $ 1,369,409 ###
Expenses
R&D Expenses $ 303,500 $ 327,500 $ 376,000 $ 443,500 $ 661,725 $ 790,050 $ 901,575 ###
Sales & Marketing Expenses $ 329,500 $ 354,500 $ 458,000 $ 533,000 $ 664,150 $ 772,300 $ 868,675 ###
G&A Expenses $ 323,200 $ 328,800 $ 336,200 $ 342,400 $ 482,450 $ 488,700 $ 521,950 $ 528,000
Operating Exp. $ 956,200 $ 1,010,800 ### ### $ 1,808,325 $ 2,051,050 $ 2,292,200 ###
Operating Profit ### ### $ (960,225) $ (853,349) ### ### $ (922,791) $ (699,612)
Margins
Operating Profit % n/a -487% -188% -99% -85% -67% -39% -22%
Product Gross Margin % n/a 5% 43% 54% 50% 54% 58% 59%
Support Gross Margin % n/a -172% 15% 57% 22% 33% 52% 57%
Total Gross Margin % n/a -3% 41% 54% 47% 52% 57% 59%
COGS
Product COGS ### ### ### ### $ 3,401,075 $ 3,858,750 $ 4,164,725 $ 4,625,800
Support COGS $ 228,983 $ 267,742 $ 327,898 $ 377,246 $ 488,949 $ 545,712 $ 622,676 $ 686,110
Total COGS ### ### ### ### $ 3,890,024 $ 4,404,462 $ 4,787,401 $ 5,311,910
Gross Margin
Product GM ### ### ### ### $ 5,670,925 $ 7,101,250 $ 7,915,275 $ 9,214,200
Support GM $ 294,953 $ 423,317 $ 599,508 $ 874,589 $ 1,108,535 $ 1,465,098 $ 1,831,193 $ 2,267,866
Total GM ### ### ### ### $ 6,779,460 $ 8,566,348 $ 9,746,468 ###
Expenses
R&D ### ### ### ### $ 1,621,175 $ 1,847,250 $ 2,045,375 $ 2,219,000
Sales & Marketing ### ### ### ### $ 2,377,925 $ 2,963,750 $ 3,228,850 $ 3,834,800
G&A $ 784,550 $ 794,300 $ 836,600 $ 845,600 $ 1,059,100 $ 1,083,000 $ 1,095,250 $ 1,164,400
Operating Exp. ### ### ### ### $ 5,058,200 $ 5,894,000 $ 6,369,475 $ 7,218,200
Operating Profit $ (748,372) $ (706,483) $ 131,808 ### $ 1,721,260 $ 2,672,348 $ 3,376,993 $ 4,263,866
Margins
Operating Profit % -18% -14% 2% 15% 16% 21% 23% 25%
Product Gross Margin % 58% 58% 59% 61% 63% 65% 66% 67%
Support Gross Margin % 56% 61% 65% 70% 69% 73% 75% 77%
Total Gross Margin % 58% 59% 60% 62% 64% 66% 67% 68%
Sales Price
Model 1 $ 10,000 $ 10,000 $ 10,000 $ 7,500 $ 7,500 $ 7,500 $ 7,500
Model 2 $ 12,000 $ 12,000 $ 12,000 $ 12,000
Model 3
Product Revenue
Model 1 $ - $200,000 $480,000 $ 800,000 ### ### ### ###
Model 2 $ - $ - $ - $ - $ 120,000 $ 192,000 $ 432,000 $ 540,000
Model 3 $ - $ - $ - $ - $ - $ - $ - $ -
Total Product Revenue $ - $200,000 $480,000 $ 800,000 ### ### ### ###
Support Revenue
Total Installed Base $ - $200,000 $680,000 ### ### ### ### ###
Supported Base (retention) $ - $200,000 $670,000 ### ### ### ### ###
Support Revenue $ - $ 9,000 $ 30,150 $ 64,643 $ 117,435 $ 180,954 $ 267,283 $ 379,469
Revenue
Sales Revenue $ - $200,000 $480,000 $ 800,000 ### ### ### ###
Support Revenue $ - $ 9,000 $ 30,150 $ 64,643 $ 117,435 $ 180,954 $ 267,283 $ 379,469
Sales Price
Model 1 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
Model 2 $ 10,000 $ 10,000 $ 10,000 $ 10,000 $ 8,000 $ 8,000 $ 8,000 $ 8,000
Model 3 $ 16,000 $ 16,000 $ 16,000 $ 16,000 $ 16,000 $ 16,000 $ 16,000 $ 16,000
Product Revenue
Model 1 $ 3,000,000 $ 3,600,000 $ 4,800,000 $ 6,000,000 $ 6,000,000 $ 6,000,000 $ 6,000,000 $ 6,000,000
Model 2 $ 600,000 $ 600,000 $ 900,000 $ 1,600,000 $ 1,920,000 $ 2,560,000 $ 3,200,000 $ 4,000,000
Model 3 $ 32,000 $ 96,000 $ 320,000 $ 640,000 $ 1,152,000 $ 2,400,000 $ 2,880,000 $ 3,840,000
Total Product Revenue $ 3,632,000 $ 4,296,000 $ 6,020,000 $ 8,240,000 $ 9,072,000 ### ### ###
Support Revenue
Total Installed Base ### ### ### ### ### ### ### ###
Supported Base (retention) ### ### ### ### ### ### ### ###
Support Revenue $ 523,936 $ 691,059 $ 927,406 $ 1,251,836 $ 1,597,484 $ 2,010,810 $ 2,453,869 $ 2,953,976
Revenue
Sales Revenue $ 3,632,000 $ 4,296,000 $ 6,020,000 $ 8,240,000 $ 9,072,000 ### ### ###
Support Revenue $ 523,936 $ 691,059 $ 927,406 $ 1,251,836 $ 1,597,484 $ 2,010,810 $ 2,453,869 $ 2,953,976
Sales Price
Model 1 Sales Plan $0 $10,000 $10,000 $10,000 $8,000 $8,000 $8,000 $8,000
Model 2 Sales Plan $0 $0 $0 $0 $12,000 $12,000 $12,000 $12,000
Model 3 Sales Plan $0 $0 $0 $0 $0 $0 $0 $0
Variable COGS
Model 1 $ - $ 60,000 $144,000 $220,000 $412,500 $450,000 $562,500 $ 750,000
Model 2 $ - $ - $ - $ - $ 24,000 $ 38,400 $ 86,400 $ 108,000
Model 3 $ - $ - $ - $ - $ - $ - $ - $ -
Total Variable Costs $ - $ 60,000 $144,000 $220,000 $436,500 $488,400 $648,900 $ 858,000
Product COGS
Salaries & Benefits from above $115,500 $115,500 $115,500 $136,500 $175,375 $199,950 $225,225 $ 267,200
Variable Costs from above $ - $ 60,000 $144,000 $220,000 $436,500 $488,400 $648,900 $ 858,000
Facilities $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000 $ 15,000
Total Product COGS $130,500 $190,500 $274,500 $371,500 $626,875 $703,350 $889,125 ###
Total Supported Base Sales Plan $0 $200,000 $670,000 ### ### ### ### $8,432,650
Support COGS
Salaries & Benefits $ 24,000 $ 24,000 $ 24,000 $ 24,000 $ 85,400 $111,600 $113,400 $ 140,800
Warranty Costs per year 1.00% $ - $ 500 $ 1,675 $ 3,591 $ 6,524 $ 10,053 $ 14,849 $ 21,082
Other $ - $ - $ - $ - $ - $ - $ - $ -
Total Support COGS $ 24,000 $ 24,500 $ 25,675 $ 27,591 $ 91,924 $121,653 $128,249 $ 161,882
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Year 3 Year 3 Year 3 Year 3 Year 4 Year 4 Year 4 Year 4
1 1 1 1 1 1 1 1
1 1 2 2 3 3 3 3
10 12 16 21 26 28 30 33
2 3 4 5 6 7 8 9
14 17 23 29 36 39 42 46
$ 56,875 $ 57,750 $ 58,625 $ 59,500 $ 60,375 $ 61,250 $ 62,125 $ 63,000
$ 45,500 $ 46,200 $ 93,800 $ 95,200 $ 144,900 $ 147,000 $ 149,100 $ 151,200
$ 227,500 $ 277,200 $ 375,200 $ 499,800 $ 627,900 $ 686,000 $ 745,500 $ 831,600
$ 32,500 $ 49,500 $ 67,000 $ 85,000 $ 103,500 $ 122,500 $ 142,000 $ 162,000
$ 362,375 $ 430,650 $ 594,625 $ 739,500 $ 936,675 ### ### ###
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Year 3 Year 3 Year 3 Year 3 Year 4 Year 4 Year 4 Year 4
1 1 1 1 1 1 1 1
1 1 1 1 2 2 2 2
3 4 5 6 7 8 9 10
2 2 3 3 4 4 5 5
7 8 10 11 14 15 17 18
R&D
CTO Input 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
VP Engineering Input 1 1 1 1 1 1 1 1 1 1 1 1
Project Manager Input 1 1 1 1 2 2 2 2 2 3 3 3 3 4 4 4
Programmer Input 4 4 5 6 8 10 12 14 16 16 18 18 20 22 24 26
Tech Writer Input - 1 1 2 2 3 3 3 3 3 4 4 4 4 5 5
Other Input - - - - - - - - - - - - - - - -
Total Eng 6 7 8 10 14 17 19 21 23 24 27 27 29 32 35 37
Sales
VP Sales Input 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Regional Sales Input 1 1 2 2 3 3 4 4 6 8 10 12 14 17 20 24
Sales Support 1 for 1 1 1 2 2 3 3 4 4 6 8 10 12 14 17 20 24
Sales Admin Input 1 1 1 1 2 2 2 2 3 3 4 4 4 5 5 5
Total Sales 4 4 6 6 9 9 11 11 16 20 25 29 33 40 46 54
Marketing
VP Marketing Input 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Product Manager Input 1 1 1 1 1 1 1 1 2 2 3 3 4 4 5 5
Mar-Com Input - - 1 1 1 1 2 2 2 3 3 3 4 4 5 5
Other Input 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4
Total Mktg 3 3 4 4 5 5 6 6 8 9 10 10 13 13 15 15
Annual Rev/Emp (000) Calculated $0 $46 $93 $144 $156 $181 $217 $276 $287 $312 $376 $487 $474 $519 $519 $551
Sales
Salaries & Benefits Staffing Plan $157,500 $ 157,500 $ 229,500 $ 229,500 $ 324,825 $ 330,150 $ 411,075 $ 417,600
Travel (PP/PM) $ 3,000 input/formula $ 9,000 $ 9,000 $ 18,000 $ 18,000 $ 27,000 $ 27,000 $ 36,000 $ 36,000
Misc / Other input $ 15,000 $ 15,000 $ 15,000 $ 20,000 $ 20,000 $ 20,000 $ 30,000 $ 30,000
Total Sales To P&L $181,500 $ 181,500 $ 262,500 $ 267,500 $ 371,825 $ 377,150 $ 477,075 $ 483,600
Marketing
Salaries & Benefits Staffing Plan $123,000 $ 123,000 $ 145,500 $ 145,500 $ 172,325 $ 175,150 $ 201,600 $ 204,800
Literature / PR input $ 5,000 $ 5,000 $ 10,000 $ 10,000 $ 20,000 $ 20,000 $ 40,000 $ 60,000
Trade Shows input $ - $ 25,000 $ - $ 50,000 $ - $ 75,000 $ - $ 100,000
Misc / Other input $ 20,000 $ 20,000 $ 40,000 $ 60,000 $ 100,000 $ 125,000 $ 150,000 $ 175,000
Total Marketing To P&L $148,000 $ 173,000 $ 195,500 $ 265,500 $ 292,325 $ 395,150 $ 391,600 $ 539,800
Total Operating Expense $956,200 ### ### ### ### ### ### ###
Expenses Page 14
Departmental Expenses Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Year 3 Year 3 Year 3 Year 3 Year 4 Year 4 Year 4 Year 4
R&D
Salaries & Benefits $ 944,125 ### ### ### ### ### ### ###
Tech Supplies (PP/PM) $ 138,000 $ 144,000 $ 162,000 $ 162,000 $ 174,000 $ 192,000 $ 210,000 $ 222,000
Misc / Other $ 50,000 $ 75,000 $ 100,000 $ 150,000 $ 200,000 $ 250,000 $ 300,000 $ 350,000
Total Engineering ### ### ### ### ### ### ### ###
Sales
Salaries & Benefits $ 599,625 $ 767,250 $ 959,775 ### ### ### ### ###
Travel (PP/PM) $ 54,000 $ 72,000 $ 90,000 $ 108,000 $ 126,000 $ 153,000 $ 180,000 $ 216,000
Misc / Other $ 30,000 $ 30,000 $ 40,000 $ 40,000 $ 50,000 $ 60,000 $ 70,000 $ 60,000
Total Sales $ 683,625 $ 869,250 ### ### ### ### ### ###
Marketing
Salaries & Benefits $ 276,250 $ 305,250 $ 353,425 $ 358,700 $ 462,300 $ 469,000 $ 548,475 $ 556,200
Literature / PR $ 80,000 $ 80,000 $ 100,000 $ 100,000 $ 120,000 $ 120,000 $ 140,000 $ 140,000
Trade Shows $ - $ 125,000 $ - $ 150,000 $ - $ 200,000 $ - $ 250,000
Misc / Other $ 200,000 $ 225,000 $ 250,000 $ 275,000 $ 300,000 $ 350,000 $ 400,000 $ 350,000
Total Marketing $ 556,250 $ 735,250 $ 703,425 $ 883,700 $ 882,300 ### ### ###
Total Operating Expense ### ### ### ### ### ### ### ###
Expenses Page 15
Capital Expenses Source Beginning Q1 Q2 Q3
Balance Year 1 Year 1 Year 1
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Year 1 Year 2 Year 2 Year 2 Year 2 Year 3 Year 3 Year 3
### $ 223,484 ### $7,005,084 ### ### ### $ 504,521
$ - $ 10,000,000 $ - $ - $ - $ - $ - ###
Q4 Q1 Q2 Q3 Q4
Year 3 Year 4 Year 4 Year 4 Year 4
### ### $ 2,445,854 $ 2,572,376 $ 3,824,010
$ - $ - $ - $ - $ -
Liabilities
Current Liabilities
Accounts Payable (days out) 45 $ - $ 122,600 $ 140,900 $ 154,600
Short Term Loans $ - $ - $ - $ -
Total Current Liabilities $ - $ 122,600 $ 140,900 $ 154,600
$ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ -
$ - ### $ - $ - $ - $ - $ -
Q3 Q4 Q1 Q2 Q3 Q4
Year 3 Year 3 Year 4 Year 4 Year 4 Year 4
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 5,000,000 $ - $ - $ - $ - $ -
Statement of Cash Flows Beginning Q1 Q2 Q3 Q4 Q1 Q2 Q3
Balance Year 1 Year 1 Year 1 Year 1 Year 2 Year 2 Year 2
OPERATIONS
Net Income $ - ### ### $ (960,225) $ (853,349) $(1,164,689) ### $ (922,791)
Change in A/R $ - $ - $ (209,000) $ (301,150) $ (354,493) $ (497,793) $ (360,518) $ (663,830)
Change in A/P $ - $ 122,600 $ 18,300 $ 13,700 $ 46,600 $ 37,300 $ 62,400 $ 7,300
Cash from/to Operations $ - $ (988,100) ### ### ### $(1,625,182) ### ###
INVESTMENTS
Capital Expenses $ - $ (76,000) $ (28,000) $ (37,000) $ (31,000) $ (83,000) $ (59,000) $ (68,000)
INVESTMENTS
Capital Expenses $ (56,000) $ (136,000) $ (168,000) $ (230,000) $ (262,000) $ (336,000) $ (430,000) $ (536,000)