Académique Documents
Professionnel Documents
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Database: SNA FOCUS CAPI IUL18-DEC20, 14-74 ani, National Weighted sample
Run ref: P9C7P1NE
Date: ###
Time: 18:12
Client name: None
Target definition
-Sex-
Sex All
Afirmatii/Opinii/Atitudini
B03-Nu Refuz O Bere Cu Prietenii
Index on > Base pop Acord Total
Sample/prfl 24986 100 1648 6.6
Pop 000/prfl 15539 100 1025 6.6
'000 C%^ %> Idx '000 C%^ %>
Personal
Sex
Masculin 7701 49.6 100 100 779 76 10.1
Feminin 7839 50.4 100 100 246 24 3.1
Varsta (6 Gr)
14-24 Ani 2500 16.1 100 100 137 13.3 5.5
25-34 Ani 2785 17.9 100 100 208 20.2 7.5
35-44 Ani 3141 20.2 100 100 195 19 6.2
45-54 Ani 2581 16.6 100 100 200 19.5 7.8
55-64 Ani 2768 17.8 100 100 177 17.3 6.4
65-74 Ani 1764 11.4 100 100 108 10.6 6.1
Stare Civila
Casatorit 7662 49.3 100 100 456 44.5 6
Concubinaj 758 4.9 100 100 56 5.5 7.4
Necasatorit 4591 29.5 100 100 334 32.6 7.3
Divortat/Despartit 1221 7.9 100 100 108 10.6 8.9
Vaduv 1307 8.4 100 100 71 6.9 5.4
Regiunea Istorica
Bucuresti 1504 9.7 100 100 87 8.5 5.8
Banat 790 5.1 100 100 47 4.6 5.9
Crisana Maramures 1427 9.2 100 100 79 7.7 5.5
Dobrogea 702 4.5 100 100 36 3.5 5.1
Moldova 3130 20.1 100 100 224 21.8 7.2
Muntenia 3291 21.2 100 100 242 23.6 7.3
Oltenia 1588 10.2 100 100 90 8.8 5.7
Transilvania 3107 20 100 100 221 21.5 7.1
Marci Consumate
Bere Imbuteliata In Afara Casei
Index on > Base pop Ciuc
Sample/prfl 24986 100 2336 9.3
Pop 000/prfl 15539 100 1453 9.3
'000 C%^ %> Idx '000 C%^ %>
Personal
Sex
Masculin 7701 49.6 100 100 1086 74.7 14.1
Feminin 7839 50.4 100 100 367 25.3 4.7
Varsta (6 Gr)
14-24 Ani 2500 16.1 100 100 161 11.1 6.4
25-34 Ani 2785 17.9 100 100 274 18.9 9.9
35-44 Ani 3141 20.2 100 100 368 25.3 11.7
45-54 Ani 2581 16.6 100 100 341 23.5 13.2
55-64 Ani 2768 17.8 100 100 218 15 7.9
65-74 Ani 1764 11.4 100 100 91 6.2 5.1
Stare Civila
Casatorit 7662 49.3 100 100 768 52.9 10
Concubinaj 758 4.9 100 100 70 4.8 9.3
Necasatorit 4591 29.5 100 100 456 31.4 9.9
Divortat/Despartit 1221 7.9 100 100 104 7.2 8.5
Vaduv 1307 8.4 100 100 54 3.7 4.1
Regiunea Istorica
Bucuresti 1504 9.7 100 100 133 9.2 8.8
Banat 790 5.1 100 100 66 4.5 8.3
Crisana Maramures 1427 9.2 100 100 134 9.2 9.4
Dobrogea 702 4.5 100 100 78 5.3 11.1
Moldova 3130 20.1 100 100 334 23 10.7
Muntenia 3291 21.2 100 100 258 17.8 7.9
Oltenia 1588 10.2 100 100 164 11.3 10.3
Transilvania 3107 20 100 100 286 19.7 9.2
Afara Casei
Ciucas Corona Desperados
1967 7.9 542 2.2 262
1223 7.9 337 2.2 163
Idx '000 C%^ %> Idx '000 C%^ %> Idx '000
16.4 35.5 102 457 59.5 18.3 370 124 15.2 4.9
15.9 30.8 89 41 5.3 1.5 30 139 17.1 5
17.8 30.7 88 83 10.8 2.6 53 166 20.5 5.3
15.9 33.4 96 60 7.8 2.3 47 183 22.5 7.1
19.5 38.1 110 67 8.7 2.4 49 129 15.8 4.7
14.4 44.1 127 61 7.9 3.4 70 72 8.9 4.1
17.5 34.1 109 440 58.1 17.6 361 267 12.9 10.7
15.7 27.3 87 57 7.6 2.1 42 446 21.5 16
18.1 28.1 90 68 8.9 2.2 44 476 23 15.2
15.1 28.5 91 69 9.2 2.7 55 353 17 13.7
19.8 34.8 111 59 7.8 2.1 44 355 17.1 12.8
13.8 38 121 63 8.4 3.6 74 176 8.5 10
14.2 35.1 112 170 22.5 8.7 178 211 10.2 10.7
6 30.5 97 203 26.9 21.1 434 111 5.4 11.5
2 36.5 116 21 2.8 7.9 162 23 1.1 8.6
6.5 38.1 122 35 4.7 4.3 88 69 3.3 8.3
4.9 33.6 107 24 3.1 3.3 68 57 2.8 8.1
5.9 32.5 104 36 4.7 4.1 84 96 4.7 11
9.5 33.4 107 40 5.3 2.9 59 161 7.8 11.7
14.9 30.8 98 64 8.5 2.7 56 334 16.1 14.2
12.1 29.1 93 57 7.5 2.8 58 313 15.1 15.5
21.2 27.4 88 81 10.8 2.2 45 630 30.4 16.8
2.8 33.1 106 25 3.3 6 122 69 3.3 16.5
Heineken Holsten
0.5 1486 5.9 494 2
0.5 924 5.9 307 2
C%^ %> Idx '000 C%^ %> Idx '000 C%^ %>
64.3 0.6 130 678 73.4 8.8 148 210 68.5 2.7
35.7 0.3 71 246 26.6 3.1 53 97 31.5 1.2
22.3 0.7 139 136 14.7 5.4 91 38 12.4 1.5
12.9 0.3 72 223 24.1 8 135 50 16.4 1.8
29.6 0.7 146 239 25.9 7.6 128 101 33 3.2
9.6 0.3 58 184 19.9 7.1 120 66 21.6 2.6
23.8 0.6 133 108 11.6 3.9 65 33 10.7 1.2
1.8 0.1 16 35 3.8 2 33 18 6 1
62.7 1.1 127 611 86.8 7.9 175 376 79.7 4.9
37.3 0.6 74 93 13.2 1.2 26 96 20.3 1.2
13.8 0.7 86 47 6.7 1.9 41 45 9.6 1.8
23.4 1.1 130 66 9.4 2.4 52 75 16 2.7
36.1 1.6 179 158 22.5 5 111 96 20.4 3.1
12.2 0.6 73 209 29.8 8.1 179 116 24.5 4.5
10.7 0.5 60 144 20.5 5.2 115 89 19 3.2
3.8 0.3 34 79 11.2 4.5 99 50 10.5 2.8
52.3 0.9 106 374 53.2 4.9 108 247 52.3 3.2
5.3 0.9 108 31 4.5 4.1 91 25 5.3 3.3
32.1 0.9 109 176 25 3.8 85 122 25.9 2.7
6.4 0.7 81 76 10.8 6.2 137 50 10.6 4.1
3.9 0.4 47 46 6.5 3.5 77 28 5.9 2.1
4.5 16.7 118 394 4.3 66.3 111 253 4.4 42.5
15.6 15.7 111 1324 14.3 60.9 102 842 14.8 38.7
10.5 15.9 113 842 9.1 58.5 98 509 8.9 35.4
13.1 11.8 84 1568 16.9 64.3 108 842 14.8 34.5
34.2 14.3 101 3043 32.8 58 97 1907 33.5 36.3
5.8 13.4 95 554 6 58.7 98 374 6.6 39.6
16.3 13.3 94 1547 16.7 57.4 96 970 17 36
3.5 9.5 68 466 5 58.5 98 260 4.6 32.6
7.7 11.5 82 811 8.7 55.7 93 517 9.1 35.5
33.4 12.3 88 3428 37 57.7 97 1987 34.9 33.5
21.4 25.1 178 758 8.2 40.6 68 542 9.5 29
34 13.6 96 3810 41.1 69.5 116 2391 42 43.6
Salitos Sikaru
0.4 153 0.6 65 0.3
0.4 95 0.6 41 0.3
C%^ %> Idx '000 C%^ %> Idx '000 C%^ %>
Silva Premium Blonde Lager Silva Romanian Pale Ale Silva Strong Dark Lager
701 2.8 139 0.6 261
436 2.8 86 0.6 162
Idx '000 C%^ %> Idx '000 C%^ %> Idx '000
53.5 8.1 108 1130 52.4 14.8 106 1831 53.4 23.9
5.5 8.4 113 97 4.5 12.8 92 161 4.7 21.3
29.5 7.4 100 605 28.1 13.2 95 891 26 19.4
8.4 7.9 106 184 8.5 15 108 287 8.4 23.5
3.2 2.8 37 141 6.5 10.8 78 256 7.5 19.6
129 207 62.6 2.7 126 146 76.8 1.9 155 389
72 124 37.4 1.6 74 44 23.2 0.6 46 190
108 71 21.5 2.9 134 21 10.9 0.8 68 83
71 80 24.1 2.9 134 38 20 1.4 111 116
122 81 24.5 2.6 121 43 22.9 1.4 113 166
93 64 19.3 2.5 116 47 25 1.8 150 126
106 28 8.5 1 47 34 17.9 1.2 101 59
97 7 2.1 0.4 18 6 3.3 0.4 29 27
85.5 11.2 173 1797 76.8 23.3 155 1049 60.6 13.6
14.5 1.9 29 544 23.2 6.9 46 683 39.4 8.7
51.7 6.8 105 1298 55.4 16.9 112 899 51.9 11.7
5.3 7.1 109 96 4.1 12.7 84 97 5.6 12.8
28.4 6.3 96 599 25.6 13.1 87 472 27.3 10.3
9.8 8.1 125 204 8.7 16.7 111 162 9.3 13.2
4.8 3.7 57 144 6.2 11 73 102 5.9 7.8
105 211 27.8 5.3 109 260 30.5 6.5 119 174
97 268 35.3 5 103 311 36.4 5.8 106 254
100 280 36.9 4.5 92 282 33.1 4.5 83 269
107 667 49.4 8.7 100 623 50.8 8.1 103 218
102 54 4 7.2 83 64 5.2 8.4 107 14
93 468 34.6 10.2 117 394 32.1 8.6 109 138
112 104 7.7 8.5 98 87 7.1 7.1 90 23
72 57 4.2 4.4 51 59 4.8 4.5 57 13
25 0 0.1 0 4 0 0.5 0 14 0
66 2 3.4 0.1 24 4 9.5 0.2 68 3
85 9 13.9 0.6 150 10 22.8 0.7 246 9
70 6 9.8 0.3 62 2 4.6 0.1 29 7
112 21 33.4 0.4 99 22 50.8 0.4 150 15
59 3 5.4 0.4 89 0 0.4 0 7 0
171 21 34 0.8 196 5 11.4 0.2 66 6
64.7 3.4 131 2873 68.3 37.3 138 2055 72.7 26.7
35.3 1.8 70 1332 31.7 17 63 770 27.3 9.8
53.7 2.8 109 2192 52.1 28.6 106 1480 52.4 19.3
3.6 1.9 73 206 4.9 27.2 101 141 5 18.6
33.8 3 115 1225 29.1 26.7 99 754 26.7 16.4
5.6 1.9 72 367 8.7 30 111 244 8.6 20
3.2 1 38 216 5.1 16.5 61 206 7.3 15.8
147 2204 64.6 28.6 130 403 67.8 5.2 137 1206
54 1208 35.4 15.4 70 191 32.2 2.4 64 891
106 1785 52.3 23.3 106 317 53.4 4.1 108 1046
103 189 5.5 24.9 114 29 4.9 3.8 100 116
90 966 28.3 21 96 160 26.9 3.5 91 656
110 283 8.3 23.2 106 53 9 4.4 114 163
87 188 5.5 14.4 66 35 5.8 2.6 69 115
Idx
161
40
63
142
135
106
67
67
90
76
124
121
71
41
60
18
101
135
127
111
187
116
125
64
68
91
79
61
144
120
72
39
159
102
109
91
83
31
31
116
93
12
70
145
59
146
185
Tipuri Consumate
Bere Imbuteliata-Grad De Alcoolizare
Fara Alcool Cu Alcool (Pana La 6% Alcool) Puternic Alcoolizata (Mai Mult De 6% Alcoo
13.5 9227 36.9 1195 4.8
13.5 5739 36.9 743 4.8
C%^ %> Idx '000 C%^ %> Idx '000 C%^ %>
57.5 15.7 116 3883 67.7 50.4 137 571 76.8 7.4
42.5 11.4 84 1855 32.3 23.7 64 172 23.2 2.2
64.5 0.9 130 139 67.6 1.8 136 625 69.1 8.1
35.5 0.5 70 66 32.4 0.8 64 279 30.9 3.6
139 1028 76.6 13.4 155 127 73.8 1.6 149 130
61 313 23.4 4 46 45 26.2 0.6 52 62
65 68 12.2 2.7 76
92 131 23.6 4.7 132
123 158 28.6 5 141
131 107 19.4 4.2 117
110 73 13.2 2.6 74
61 17 3 1 27
59 51 9.2 2.6 73
93 20 3.6 2.1 58
223 3 0.6 1.2 35
190 19 3.4 2.3 65
54 4 0.7 0.6 16
76 17 3.1 1.9 55
133 27 4.9 2 55
75 70 12.6 3 83
102 74 13.3 3.6 102
106 249 45 6.6 186
146 20 3.5 4.7 131