Date Coca Cola 

Cemex Genoma Lab Santander

1/3/2007 19.8 37.2 0 0
2/1/2007 27.27 38.93 0 0
3/1/2007 30.54 37.33 0 0
4/2/2007 26.7 36.3 0 0
5/1/2007 45.22 35.49 0 0
6/1/2007 37.78 41.85 0 0
7/2/2007 41.85 40 0 0
8/1/2007 42.53 35.2 0 0
9/3/2007 48.43 35.75 0 18.5
10/1/2007 48.58 32.81 0 18.5
11/1/2007 49.32 31.75 0 18.49
12/3/2007 49.75 31.11 0 18.5
1/1/2008 53.65 28.35 0 18.5
2/1/2008 51.8 29.45 0 24
3/3/2008 55.79 29.4 0 18.5
4/1/2008 61.97 28.16 0 21.1
5/1/2008 54.7 29.7 0 23.1
6/2/2008 64.35 29.32 16.15 16.1
7/1/2008 57.83 25.1 15.8 23
8/1/2008 57.33 21.41 15.5 15.5
9/1/2008 58.5 21 16.01 20
10/1/2008 55.52 18.87 14 19.98
11/3/2008 41.78 9.89 13.3 19.74
12/1/2008 46.06 8.37 10 19.94
1/1/2009 60.22 12.67 9.69 19.8
2/2/2009 54.47 11.3 8.6 19.9
3/2/2009 46.4 8.08 8 17.41
4/1/2009 47.6 8.8 7.41 17.3
5/1/2009 54.45 10.2 10.14 17.4
6/1/2009 54 14.23 12.69 17
7/1/2009 53.85 12.8 11.84 17
8/3/2009 62 12.58 13 16.19
9/1/2009 58.55 17.65 18.84 16.3
10/1/2009 64.86 17.45 18.14 16
11/2/2009 71.9 13.75 22 16.1
12/1/2009 72.01 14.89 24.91 16.05
1/1/2010 86.17 15.5 28.79 16
2/1/2010 80.81 12.02 30.3 15.75
3/1/2010 84.54 12.34 39.06 15.44
4/1/2010 82.5 13.3 42.68 16
5/3/2010 85.73 14.75 40.99 15
6/1/2010 87.85 14.2 40.98 15
7/1/2010 81.71 12.61 42.82 13.99
8/2/2010 87.24 12.1 44 13
9/1/2010 100.2 10.7 24.62 13.3
10/1/2010 98.63 10.87 24.75 13.2
11/1/2010 98.31 10.72 26.29 14.8
12/1/2010 101.7 11.48 29.01 15.75
1/3/2011 100.63 13.43 30.1 15.8
2/1/2011 97.22 11.52 31.5 16.75
3/1/2011 90.68 10.68 26.43 25
4/4/2011 95.36 10.89 28.25 15.8
5/2/2011 91.15 9.94 28.49 12.15
6/2/2011 100.55 9.86 29.03 16.7
7/4/2011 111.6 10.07 29.65 15
8/1/2011 115.55 8.01 27.2 16
9/1/2011 121.52 6.52 26.37 16.5
10/3/2011 122.91 4.44 23.17 15
11/1/2011 120.99 5.69 27.47 13.85
12/1/2011 124.12 6.39 29.02 13.15
1/2/2012 132.71 7.45 26.98 15
2/1/2012 128.01 8.94 28.6 15
3/1/2012 127.08 9.87 24.52 15
4/2/2012 137.4 9.91 23.38 16
5/1/2012 138.26 9.42 22.9 14
6/1/2012 166.08 7.73 24.95 14
7/2/2012 174 8.97 26.31 14
8/1/2012 149.5 9.4 26.74 16
9/3/2012 160.6 9.94 26.52 30.2
10/1/2012 166.53 10.73 25.19 34.83
11/1/2012 167.73 11.87 26 36.25
12/3/2012 183.75 11.65 25.7 38.23
1/1/2013 191.34 12.7 26.59 41.82
2/1/2013 201.3 13.91 29.15 39.32
3/1/2013 214.36 13.7 30.66 37.94
4/1/2013 199.99 15.03 30.21 37.75
5/1/2013 196.13 13.69 26.26 39.27
6/3/2013 188.94 14.77 27.38 41
7/1/2013 183.15 13.76 25.35 37.2
8/1/2013 181.37 14.8 29.98 37.17
9/2/2013 164.32 15 28.85 36.61
10/1/2013 164.83 14.72 29.7 36.1
11/1/2013 159.14 13.88 34.67 36.15
12/2/2013 159.74 14.45 38.79 36.98
1/1/2014 157.92 15.34 36.62 35.5
2/3/2014 142.51 16.53 33.09 29.96
3/3/2014 129 17.24 30.84 29.2
4/1/2014 137.3 16.52 33.48 31.83
5/1/2014 146.14 16.73 33.16 31.11
6/2/2014 147.82 16.65 32.85 35.15
7/1/2014 147.1 17.25 35.59 34.6
8/1/2014 142 16.7 35.35 35.61
9/1/2014 143.3 17.37 35.01 38.95
10/1/2014 135.87 17.55 32.4 36.15
11/3/2014 142.06 16.52 33.65 36.24
12/1/2014 138.66 17.2 29.99 31.59
Date Coca Cola  Cemex Genoma Lab Santander Coca Cola
2007 Average 38.98083 36.14333 0 6.165833333 2008 41%
2008 Average 54.94 23.25167 8.3966666667 19.955 2009 6%
2009 Average 58.35917 12.86667 13.771666667 17.20416667 2010 54%
2010 Average 89.61583 12.54917 34.524166667 14.76916667 2011 20%
2011 Average 107.69 8.953333 28.056666667 15.975 2012 42%
2012 Average 152.6375 9.656667 25.649166667 21.5425 2013 20%
2013 Average 183.7175 14.20083 29.799166667 38.10916667 2014 -22%
2014 Average 142.4733 16.8 33.5025 33.82416667
Cemex Genoma Lab Santander
-36% 0% 224%
-45% 64% -14%
-2% 151% -14%
-29% -19% 8%
8% -9% 35%
47% 16% 77%
18% 12% -11%
 Comportamiento anual en porcentaje
250%

200%

150%

100%

50%

0%
2008 2009 2010 2011 2012 2013 2014

-50%

-100%

Coca Cola Linear (Coca Cola) Cemex Linear (Cemex)

Genoma Lab Linear (Genoma Lab) Santander Linear (Santander)
Epoca Fecha Buenos Aires D.F. Paris
2005 Average 17.68333333333 18.45 12.20833
2006 Average 17.55833333333 17.575 12.5
2007 Average 17.4 17.275 12.31667
2008 Average 18.475 17.80833 11.83333
2009 Average 18.19166666667 18.54167 12.04167
2010 Average 18.21666666667 17.90833 10.95
2011 Average 18.23333333333 18.4 12.84167
2012 Average 18.59166666667 17.95 11.89167
2013 Average 18.5 18.4 11.425
Grand Average 18.09444444444 18.03426 12.00093
 Chart Title
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18

16

14

12

10

0
2005 Average 2006 Average 2007 Average 2008 Average 2009 Average 2010 Average 2011 Average 2012 Average 2013 Average

Buenos Aires Linear (Buenos Aires) D.F.

Linear (D.F.) Paris Linear (Paris)
Epoca Buenos Aires Cuernavaca D.F. Washington Paris
Invierno 2007 Average 23.6 21.8 16.1 3.23333333333 7.933333
Primavera 2007 Average 14.2 24.23333333 19.36667 17.7 16.53333
Verano 2007 Average 11.4666666667 22.26666667 18.3 24.0666666667 17.3
Otoño 2007 Average 20.3333333333 20.6 15.33333 9.5 7.5
 Chart Title
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25

20

15

10

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Invierno 2007 Average Primavera 2007 Average Verano 2007 Average Otoño 2007 Average

Buenos Aires Cuernavaca D.F. Washington Paris