CATARMAN NATIONAL HIGH SCHOOL

MEDIA AND
INFORMATION LITERACY
HUBERT V. EBUENGA JR.
At the end of the lesson, the class will
be able to:

1. explain each era of traditional and new

media;
2. recognize the relevance of each era to the
evolution of media;
3. demonstrate understanding on the impact
of the evolution of media to the values and
norms of people and society.

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 GROUP ACTIVITY

Group 1: Pre-Industrial age (Before 1700s)

Group 2: Industrial Age (1700s-1930s)
Group 3: Electronic Age(1930s-1980s)
Group 4: Information Age

Fill out the table with the necessary information.

Put your responses inside the box.

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RUBRIC

Point Value Outstanding Good Developing Beginning

(5) (4) (3) (2)
Participation All members 1-2 3-4 members Almost all the
participate members participate members
actively participat actively shows little
e actively concern on the
task
Communication Shared many Freely Share ideas Does not share
ideas shares when ideas
ideas encourage

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 What is traditional
media? New media?

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Which of the eras belong
to traditional media?
New media?

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 How do you think these
eras are relevant to the
evolution of media?

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EVOLUTION OF MEDIA

Technology allows people to

have better and faster access to
information, which in turn allows
them to easily adopt newer media
technologies.
 TRADITIONAL MEDIA refers to
various forms of mass communication
that existed before the internet.

NEW MEDIA refers to forms of

mass communication using digital
technologies such as the internet.

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PRE-INDUSTRIAL AGE
(BEFORE 1700S)

People discovered fire,

developed paper from plants, and
forged weapons and tools with stone,
bronze, copper and iron.
PRE-INDUSTRIAL AGE
(BEFORE 1700S)
● also known as the prehistoric age

● cave painting was the earliest example of

media discovered and believed to be around
since 35,000 BC

● other examples of media in this period are the

papyrus and codex
PAPYRUS
PAPYRUS
INDUSTRIAL AGE (1700S-1930S)

People used the power of steam,

developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press).
INDUSTRIAL AGE (1700S-1930S)
● responsible for the widespread
dissemination of information
● the most notable invention is the
printing press
● other inventions were the telegraph Telegraph

and the telephone, which allowed

real-time communication across great
20
distances
INDUSTRIAL AGE (1700S-1930S)

Examples:
§ Printing press for mass production (19th
century)
§ Newspaper-The London Gazette (1640)
§ Typewriter (1800)Telephone (1876)
§ Motion picture photography/projection (1890)
§ Commercial motion pictures (1913)
§ Motion picture with sound (1926)
§ Telegraph
§ Punch cards
ELECTRONIC AGE (1930S-1980S)

The invention of the transistor

ushered in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
1930s to 1980s
Electronic Age

● allowed mass media to take

form
● the invention of the transistor
● responsible for the widespread
Transistor
dissemination of information
31
ELECTRONIC AGE (1930S-1980S)

Examples:
§ Transistor Radio
§ Television (1941)
§ Large electronic computers- i.e. EDSAC (1949) and
UNIVAC 1 (1951)
§ Mainframe computers - i.e. IBM 704 (1960)
§ Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976)
§ OHP, LCD projectors
INFORMATION AGE (1900S-2000S)
The Internet paved the way for
faster communication and the
creation of the social network. People
advanced the use of microelectronics
with the invention of personal
computers, mobile devices, and
wearable technology. Moreover,
voice, image, sound and data are
digitalized. We are now living in the
information age.
INFORMATION AGE (1900S-2000S)
Examples:
§ Web browsers: Mosaic (1993), Internet Explorer (1995)
§ Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
§ Social networks: Friendster (2002), Multiply (2003), Facebook
(2004)
§ Microblogs: Twitter (2006), Tumblr (2007)
§ Video: YouTube (2005)
§ Augmented Reality / Virtual Reality
§ Video chat: Skype (2003), Google Hangouts (2013)
§ Search Engines: Google (1996), Yahoo (1995)
§ Portable computers- laptops (1980), netbooks (2008), tablets
(1993)
§ Smart phones • Wearable technology • Cloud and Big Data
Multiple Choice. Choose the best answer.
Refer to the figure below.

The figure on the right are examples of

traditional and new media.

1. What do the pictures represents?

a. media channels b. applications
c. website d. gadgets

2. Which of the following belongs to new media?

a. cellphone, disc, magazines, tv b. magazines, newspaper, telephone
c. Facebook, Twitter, cellphone. d. pamphlet, radio, cd

3. Below are the similarities of traditional media and new media EXCEPT.
a. Both are forms of mass marketing
b. Both are reliant with the internet
c. Both functions to store and share information
d. Both are published ton encourage awareness.

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4. How do you think these eras are relevant to the evolution of media?

a. new media replaced the traditional media rendering them obsolete in the
modern media landscape.
b. Each era represents separate and unrelated phases in the evolution of media
c. The evolution of media has been characterized by a progression of
interconnected eras with each building upon the
advancements of its predecessor.
d. Each era operated independently having distinct and isolated contributions to
the evolution of media.

5. How do the evolution of media shapes public discourse and information

dissemination?

a. Traditional media continues to be the primary source of trustworthy

information while new media focus on sensationalized content and lack
credibility.
b. Traditional media maintains authority sin setting news agenda while new
media contribute to a more dynamic and participatory information.
c. Both mediums provide unbiased and factual information.
d. The impact of new media surpasses traditional media.

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