Vocabulaire anglais communication Cycle de vie => Life cycle

Demande consommateur => Consumer demand

Dépliant => Leaflet
Français => Anglais
Design => Design
Détourage (visuel) => Clipping
Accroche => Headline
Diffusion => Circulation
Achat d’espace (publicitaire) => Media buy, space buying
Directeur artistique => Art director
Achat impulsif => Impulse buying
Directeur de communication (dircom) => Director of communications
Affiche => Poster
E-business => Ebusiness
Affinité => Affinity scale
Encart => Insert
Agence de publicité => Advertising agency
Echantillon (sondages) => Sample
Agence de communication => Communication agency
Éditeur => Publisher
Annonceur => Advertiser
Effet de source => Source effects
Argumentaire de vente => Sales pitch book
Email marketing => Email Marketing
Audit marketing => Marketing Audit
Emballage => Packaging
Audience => Trafic, penetration, audience
Emblème de marque : Brand identity
Audimétrie (foyer) => Set-meters
Encart => Insert
Audimétrie (individu) => People-meters
Enquête => A survey
Audience moyenne par numéro => Average issue audience
Enquête par Internet ou enquête en ligne => Online survey
Avantage concurrentiel, compétitif) => Competitive advantage
Enquête par téléphone => Telephone survey
Avantage de coût => Cost advantage
E-pub => E-pub
Avantage-produit (ou bénéfice-produit) => Product advantage
Etude, sondage => Survey
Base de données (BDD) => Database
Etude de marché => Market research
Bénéfice client (ou bénéfice consommateur) => Customer advantage
Etude de marché en ligne => Online market research
Bilan de campagne => Post test
Etudes qualitatives => Qualitative studies
Test à l’aveugle => Blind test
Fait principal (d’une copy-stratégie) => Key insight
Bon à tirer => OK proof, Press proof, OK to print
Fichier => List, file
Bouche à oreille => Word-of-mouth
Fichiers numériques => Electronic files
Branding => Branding
Fidélisation => Customer loyalty management
Brainstorming => Brainstorming
Fidélité => Loyalty
Campagne (de publicité, de relations publiques…) => Campaign
Force de vente => Sales force
Campagne publicitaire => Advertising campaign
Fidélité => Loyalty
Canal de distribution => Distribution channel
Flou => Blur
Capital de marque => Brand equity
Foire aux questions => Frequently asked questions (FAQ)
Centre d’achats => Buying center
Fond => Background
Centre d’appel => Call center
Foyer => Household
Centres commerciaux => Shopping Center
Franchise (forme de distribution) => Franchising
Chaîne graphique => Printing process
Gamme => Range
Chargé de clientèle => Account manager
Générique (produit) => Generic product
Charge publicitaire => Ad to content ratio
Géomarketing => Geomarketing
Charte de marque => Brand guidelines
Globalisation => Globalization
Charte graphique => House style, graphic standards
Gondole => Shelf display
Chef de marque => Brand manager
Grand magasin => Department store
Chef de produit => Product manager
Graphisme institutionnel => Corporate design
Chef de publicité => Account executive/director
Graphiste => Graphic designer
Chef de fabrication => Production manager
Graphiste Web => Web designer
Cible de la communication => Communication target
Grossiste => Wholesaler
Cible marketing => Marketing target
Groupes de références (groupes de pairs) => Peer groups
Cible média => Target group
Grandes surfaces spécialisées(GSS) => Category killer
Cible publicitaire => Target Audience
Guérilla marketing => Guerilla marketing
Classes sociales => Social Class
Guerre des prix => Price war
Cible => Target
Grille => Grid
Client => Customer
Halo (effet de) => Halo effect
Co-branding => Co-branding
Hard discount => Hard discount
Cœur de cible => Core targetCo-marketing – Collaborative marketing,
Heures d’audience maximale (tv-radio) => Peak time
Customer made
Heures de grande écoute (tv-radio) => Prime time
Commerce associé => Franchise dealership
Hiérarchie des effets => Hierarchy-off-Effects Theory
Commerce de détail => Retail
Hors-médias => Below-the-line
Commerce de gros => Wholesale
Hypermarché => Hypermarket
Commission d’agence => Agency commission
Image de l’entreprise => Corporate image
Commission d’affiliation => Affiliate commission
Impact => Impact
Communication corporate => Corporate communication
Indice de popularité => Popularity link
Communication événementielle => Event communication
Identification (positionnement) => Identification
Communication de crise => Crisis communication
Identité visuelle => Visual brand language, visual identity
Communication interactive => Interactive communication
Identité de marque => Leading identity
Communication interne => Internal communication
Illustration => Artwork
Communication produit => Product communication
Image (étude d’) => Brand equity study
Communiqué de presse => Press release
Image de marque (ou d’un produit) => Brand image
Concurrence => Competition
Image de soi => Self-image
Concurrent => A competitor
Impact visuel => Visual impact
Conditionnement => Packaging
Implication => Involvement
Conditions générales de ventes (CGV) => General terms of sales
Influenceur => Influencer
Conférence de presse => Press conference
Infographiste => Computer artist
Contenu rédactionnel => Editorial content
Innovation => Innovation
Couverture => Reach
In pack => In-pack promotion
Couverture médiatique => Media coverage
Insight consommateur => Consumer insight
Créatif (d’agence) => Copywriter et Art director
Intentions d’achat => Buying intension
Création de marque => Branding
Intervalle de confiance => Confidence interval
Cross selling (ou ventes croisées) => Cross selling
Jingle => Jingle
Journal => Newspaper Segmentation => Segmentation
Lancement => Launching Seuil de confiance => Confidence limits
Lancement de produit => Product launch Signalétique de marque => Brand specs, Brand visual language
Leader sur le marché => Market leader Signalétique => Signalling system
Lecteur => Reader Site internet => Web site
Lettrage => Lettering Site référent => Referer
Liste de diffusion => Mailing List Situation gagnant-gagnant => Win-win situation
Low cost => Low cost Slogan => Slogan
Magazine d’entreprise => Consumer magazine Storyboard => Storyboard
Maquette => Layout, artwork Succes-story => Success-story
Marché => Market Stratégie => Strategy
Marché cible => Target market Street marketing => Street marketing
Marché fragmenté (ou atomisé) => Fragmented market Style de vie => Lifestyle
Marketing sur les moteurs de recherche => Search Engine Marketing Support publicitaire => Advertising medium
Marketing viral => Buzz marketing Taux de conversion => Conversion rate
Marque => Brand Taux de rebond => Bounce rate
Mécénat => Sponsorship Technique de vente => Salesmanship
Ménagère => Housewives Témoignage => Testimonial
Mensuel => Monthly Tête de gondole (TG) => Shelf end
Meilleures ventes => A best seller Tirage => Print run
Mix-médias => Media mix Titre => Magazine title
Mot clé => Keyword Trafic du référencement naturel => Organic traffic
Moteur de recherche => Search engine Trafic => Traffic
Newsletter => Newsletter Tracking publicitaire => Ad tracking
Normes sociales => Social norms Trade marketing => Trade marketing
Notoriété => Awareness Typologie => Typology
Offre => Supply Typographie numérique => Digital typesetting
One to one => One-to-one marketing Valeur perçue => Perceived value
Packaging => Packaging Validation => Acceptation
Page de vente => Sales page Veille => Watch
Page Rank => Page Rank Veille => Competitive intelligence
Panel => Panel Vente croisée => Cross Selling
Panier moyen => Average basket Vente à distance (VAD) => Home shopping
Parrainage (sponsoring) => Sponsoring Vente supplémentaire => Additional sale
Part de marché => Market share Webdesigner => Webdesigner
Plan marketing => Marketing Plan
Pictogramme => Dingbat
Pied de page => Footer
Pénétration => Penetration rate
Périodicité => Frequency
Personnalisation => Customization
Plan marketing => Marketing plan
Planner, planning stratégique => Account planner, Strategic planner
PLV (publicité sur le lieu de vente) => In-store advertising
Positionnement => Ranking
Presse => Press
Presse grand public spécialisée => Consumer magazine
Preuve d’achat => Proof of purchase
Présentoir => Display
Prix tarif => Base price
Produit => Product
Produit numérique => Digital product
Promesse publicitaire => Claim
Promotion des ventes => Sales promotion
Prospect => Prospect
Publicité directe => Direct advertising
Publi-rédactionnel => Advertorial
Publicité => Advertisement
Publicité sponsorisée => Sponsored Advertising
Publicité sur le lieu de vente => Point-of-sale advertising
Qualité perçue => Perceived quality
Question => Question
Questionnaire => Questionnaire
Rapport annuel => Annual report
Rapports de positionnement => Ranking report
Rapport qualité prix => Value for money
Recherche => search
Récompenses => Rewards
Rebond (taux de) => Bounce rate
Référencement naturel => Search engine optimisation (SEO) ,
Régie (publicitaire) => Media agency
Réputation en ligne => Online reputation
Réseaux sociaux => Social media
Réseautage => Networking
Réservation d’espace publicitaire => Space reservation
Retirer de la vente => To recall
Responsable d’un site web => Webmaster
Retour sur investissement => ROI (Return on Investment)
Rotation des stocks => Stock turnover