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MY BLOG http://michaelhyatt.com
SPEAKING http://michaelhyatt.com.speaking
TWITTER http://twitter.com/michaelhyatt
FACEBOOK http://www.facebook.com/michaelhyatt
GOOGLE+ http://gplus.to/michaelhyatt
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1. N" +-+"1-&" ,$8",4&,"1 8(0%0,$ D&0 *0/$" @'#0 :/-#$,' 7 +"(8"(-&0*,">" 7-1&- Apple. G-
,-H$ 7%-7&3$, F"-)05 M$#+$ .--()0*0("*-# 0) * 7*"$5 #0%,"5 @#">$ blog.joachim-
selke.de/2010/ll/steve-jobs-macworld-2007-keynote-in-high-quality (/"7&:8 "7:E$7&*#$, 10 4,*-(4
2012 >.).
E%"4" 2
1. One for One Movement, +"(8"(-&0*,'1 7-1& TOMS, www.toms.com/our-movement (/"7&:8
"7:E$7&*#$, 10 4,*-(4 2012 >.).
2. Top 10 of 2011: Overheard from the Giving Side, TOMS corporate blog, December 22, 2011,
www.toms.com/blog/content/top-10-2011-overheard-giving-side (/"7&:8 "7:E$7&*#$, 10 4,*-(4
2012 >.).
3. David McCullough, 1776: The Illustrated Edition (New York: Simon & Schuster, 2007).
4. Eugene O’Kelly, Chasing Daylight: How My Forthcoming Death Transformed My Life (New York:
McGraw-Hill, 2007).
5. Sandra’s Story, R$/0B0,7+-4 H+"#- 2,0*$(70&$&- R-1-50, U$,&( 058#-,&-B00 :H,"1
«:#0&+0», http://cochlearimplants.med.miami.edu/patients/success_stories/Sandra’s%20Story.asp.
E%"4" 3
1. Josh Wilding, Spider-Man: Turn Off the Dark’s Preview Night Was a Disaster!
ComicBookMovie.com (@#">), November 29, 1010,
www.comicbookmovie.com/fansites/joshw24/news/?a=257 % (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. David James Young, Spider Man Musical Preview «an Epic Flop,» DigitalJournal.com (@#">),
November 29, 2010, www.digitaljournal.com/article/300858 (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Wilding, Preview Night Was a Disaster!
E%"4" 5
1. Q,>#017+-4 !0@#04, N(0&%0 29:18.
E%"4" 6
1. A7#0 *' .-)"&0&$ ,-1&0 D&"& 8(05$( 7$1%-7, : *-7 ,0%$>" ,$ 8"#:%0&74: ,$+"&"("$ *($54
,-.-/ Yahoo! *7&:80#- * 8-(&,$(7+01 -#34,7 7 Match.com, * ($.:#3&-&$ %$>" @'# 7"./-, ,"*'1
7-1& Match.com on Yahoo!.
2. Yahoo! Personals Tagline: The Dating Game, Igor (7-1&),
www.igorinternadonal.com/process/yahoo-tagline-brand-engagement.php (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
3. Building the Perfect Beast: The Igor Naming Guide (self-published PDF), May 23, 2011,
http://www.igorinternational.com/process/igor-naming-guide.pdf (/"7&:8 "7:E$7&*#$, 2 4,*-(4
2012 >.).
4. P@(-&0&$, 8"?-#:17&-, *,05-,0$ ,- &", %&" D&0 ($+"5$,/-B00 +-7-9&74 &"#3+" +,0>
,$):/"?$7&*$,,">" 7"/$(?-,04 0 8"7&"* * @#">-). T->"#"*+0 /#4 ):/"?$7&*$,,') +,0> – 7"*7$5
/(:>-4 07&"(04, )"&4, 7+"($$ *7$>", * /-,,"5 7#:%-$ >#-*,-4 ;0H+- * &"5, %&"@' 7"./-&3 0,&(0>:.
5. David Garfinkel, Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages,
Sales Letters and More (New York: Morgan James Publishing, 2006).
E%"4" 7
1. SurveyMonkey (0,;"(5-B0",,'1 ($7:(7), www.surveymonkey.com (/"7&:8 "7:E$7&*#$, 19
4,*-(4 2012 >.).
E%"4" 8
1. Yolanda Allen, I’m Not Babysitting Your French Fries! – Take Responsibility for Running Your
Own Business, BetterNetworker.com (7-1&), July 1, 2010,
www.betternetworker.com/articles/view/personal-development/discipline/im-not-babysitting-your-
french-fries-take-responsibility-for-running-your-own-business (/"7&:8 "7:E$7&*#$, 2 4,*-(4
2012 >.).
E%"4" 9
1. David Schwartz, The Magic of Thinking Big (New York: Prentice-Hall, 1959).
2. Henrietce Anne Klauser, Write It Down, Make It Happen: Knowing What You Want and Getting It
(New York: Fireside, 2000).
3. O-5 ?$, 29–30.
E%"4" 10
1. Dave Ramsey, The Total Money Makeover: A Proven Plan for Financial Fitness (Nashville:
Thomas Nelson, 2003), 121.
2. Steven Pressfield, Do the Work (Hastings-on-Hudson, NY: The Domino Project, 2011.
E%"4" 11
1. David Cornish and Dianne Dukette, The Essential20: Twenty Components of an Excellent Health
Care Team (Pittsburgh: RoseDog Books, 2009.), 72–73.
2. Aileen Pincus, The Perfect (Elevator) Pitch, Businessweek.com (7-1&), 18 09,4, 2007 >.,
www.businessweek.com/careers/content/jun2007/ca20070618_134959.htm (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
3. Michael Port, Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting
More Clients than You Can Handle Even if You Hate Marketing and Selling (Hoboken, NJ: John Wiley &
Sons, 2011), 49–60.
E%"4" 12
1. M5. 7-1& Leatherman Argentum Collection, www.leatherman. com/argentum/collection (/"7&:8
"7:E$7&*#$, 22 ;$*(-#4 2012 >.).
2. Acorn "& Flying Meat Software, flyingmeat.com/acorn (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. Business Card Composer "& BeLight Software,
www.belightsoft.com/products/composer/overview.php (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. M-1& CardFaves.com, www.cardfaves.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. M-1& WooThemes, www.woothemes.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
6. M-1& ElegantThemes, michaelhyatt.com/recommends/elegantthemes (/"7&:8 "7:E$7&*#$, 3
4,*-(4 2012 >.).
7. M-1& Standard Theme, michaelhyatt.com/recommends/standardtheme (/"7&:8 "7:E$7&*#$, 3
4,*-(4 2012 >.).
8. M-1& TweetPages, michaelhyatt.com/recommends/tweetpages (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
E%"4" 13
1. Sean Stephenson, Get Off Your But: How to End Self-Sabotage and Stand Up for Yourself (San
Francisco: John Wiley & Sons, 2009), I68f.
2. EAHelp.com Executive Assistants, www.eahelp.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 1212 >.).
E%"4" 14
1. Paul Resnikoff, Artists Say Facebook Likes Are Three Times More Valuable than Email Signups,
Digital Music News (7-1&), 15 /$+-@(4 2011 >.,
www.digitalmusicnews.com/permalink/2011/111215facebook (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. M5. Christopher McDougall, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race
the World Has Never M5. n (New York: Alfred A. Knopf, 2009).
3. Michael Hyatt, Creating Your Personal Life Plan (7-5""8:@#0+"*-,,-4 D#$+&(",,-4 +,0>-,
2011 >.). !$78#-&,'1 D+.$58#4( 5"?," 7+-%-&3 ./$73: michaelhyatt.com/life-plan.
E%"4" 15
1. M5. Smile, Wikipedia, last modified, 30 /$+-@(4, 2011 >.,
en.wikipedia.org/wiki/Smile#Duchenne_smiling (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 16
1. Michael Hyatt, Keynote Speaker, MichaelHyatt.com (@#">), michaelhyatt.com/product/speaking
(/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. About Bloomberg Media, BloombergMedia.com (7-1&), www.bloombergmedia.com/about
(/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Sundome 4 catalog page, Coleman (7-1&),
www.coleman.com/coleman/colemancom/detail.asp?product_id=2000007827&categoryid=l
1030&brand=#.TxIH4BwUVYU (/"7&:8 "7:E$7&*#$, 14 4,*-(4 2012 >.).
4. O-5 ?$.
5. M5. 7-1& BoxShot 3D, www.boxshot3d.com (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
6. M-1& Vimeo, vimeo.com (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
7. Bio, Ken Davis (7-1&), www.kendavis.com/booking-info/bio/ (/"7&:8 "7:E$7&*#$, 1 ;$*(-#4
2012 >.).
8. Introduction of Michael Hyatt, MichaelHyatt.com (@#">),
michaelhyatt.com/myresources/michael-hyatt-business-audience-intro.pdf (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
9. M-1& Scribd, www.scribd.com (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
10. Crush It! – The Experience, Crush It (7-1&), crushitbook.com/crush-it-the-experience (/"7&:8
"7:E$7&*#$, 2 4,*-(4 2012 >.).
11. The Jolt Experience, Jolt Your Life (7-1&), www.joltyourlife.com/experience (/"7&:8
"7:E$7&*#$, 2 4,*-(4 2012 >.).
12. G$7+"#3+" #9@"8'&,') &-+&0+ ,$/-*," +(-&+" "807-# 5"1 /(:> K?", J0%-(/7",, *
%-7&,"7&0 *+#9%$,0$ * 7&(-,0B: 77'#"+ ,- 8("/-*B"*-8("0.*"/0&$#$1. M5. John Richardson, Create
Custom Resources for Your Speaking Business, Success Begins Today (@#">), August 11, 2011,
successbeginstoday.org/wordpress/2011/08/create-custom-resources-for-your-speaking-business
(/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
13. C"58#$+& 5:#3&05$/01,') 7($/7&* Final Summit Media Kit, Andy Andrews (7-1&),
www.andyandrews. com/ms/the-final-summit (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
14. PDF-*$(709 5$/0-+"58#$+&- L,/0 L,/(97- 5"?," .->(:.0&3 7 7-1&-
www.andyandrews.com/ms/the-final-summit/Andrews-The_Final_Summit-MediaKit.pdf (/"7&:8
"7:E$7&*#$, 22 ;$*(-#4 2012 >.).
E%"4" 17
1. Chris Brogan and Julien Smith, Trust Agents: Using the Web to Build Influence, Improve
Reputation, and Earn Trust (New York: Wiley, 2010 >.). M5. michaelhyatt.com/recommends/trustagents
(/"7&:8 "7:E$7&*#$, 15 4,*-(4 2012 >.).
2. Jon Dale, Using a Social Media Framework to Grow Your Tribe, JonDale.com (@#">), July 7,
2009, jondale.com/blog/2009/07/using-a-social-media-framework-to-grow-your-tribe.html (/"7&:8
"7:E$7&*#$, 2 4,*-(4 2012 >.).
3. M5. 7-1& Hootsuite.com, hootsuite.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. M5. 7-1& Google Alerts, www.google.com/alerts (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 19
1. M5. @#"> M$&- Z"/0,-, sethgodin.typepad.com; @#"> C(07- !(">-,-, www.chrisbrogan.com;
0 @#"> O05- X$((07-, www.fourhourworkweek.com/blog (/"7&:8 "7:E$7&*#$, 22 ;$*(-#4 2012 >.).
2. M5. 7-1& Compete, compete.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. M&(-,0B- Z-4 C-*-7-+0 * Twitter, twitter.com/#I/guykawasaki (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
4. M&(-,0B- C(07- !(">-,- * Twitter, twitter.com/#!/chrisbrogan (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
5. M&(-,0B- O05- X$((07- * Twitter, /"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.,
twitter.com/#!/tferriss (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 20
1. K#4 078"#3."*-,04 /-,,"1 *$(700 ,$"@)"/05" .-)"7&0&3 @#"> ,- 7*"$5 #0@" -($,/"*-,,"5
7$(*$($. M/$#-&3 D&" #$>%$, %$5 +-?$&74. G" 4 *7$ (-*," ($+"5$,/:9 8(05$,4&3 D&"& 8"/)"/
&"#3+" * 7#:%-$, $7#0 *' :?$ >$,$(0(:$&$ "8($/$#$,,'1 &(-;0+ 0 )"&0&$ 8$($1&0 ,- 7#$/:9E01
:("*$,3.
2. BlogJet, 8(">(-55,"$ "@$78$%$,0$ "& Coding Robots, www.codingrobots.com/ blogjet (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
3. MarsEdit, 8(">(-55,"$ "@$78$%$,0$ "& Red Sweater, www.red-sweater.com/marsedit (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
4. N(">(-55,"$ "@$78$%$,0$ /#4 @#">0,>- TypePad, www.typepad.com (/"7&:8 "7:E$7&*#$, 3
4,*-(4 2012 >.).
5. MailChimp (8(">(-55- /#4 :8(-*#$,04 7807+-50 (-77'#+0) "& Rocket Science Group,
michaelhyatt.com/recommends/mailchimp (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
6. AWeber (8(">(-55- /#4 :8(-*#$,04 7807+-50 (-77'#+0) "& AWeber Communications,
www.aweber.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
7. FeedBlitz (8(">(-55- /#4 :8(-*#$,04 7807+-50 (-77'#+0), www.feedblitz.com (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
8. FeedBurner (8(">(-55- /#4 :8(-*#$,04 7807+-50 (-77'#+0), feedburner.google.com (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
9. M-1& Ping-o-matic, pingomatic.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 22
1. M-1& iStockPhoto, michaelhyatt.com/recommends/istockphoto (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
E%"4" 23
1. James Pilcher, Telling the Family You Lost Your Job, Man of the House (@#">), 1 /$+-@(4
2011 >., manofthehouse.com/money/career-advice/telling-family-lost-job (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
2. Erin Glover, Opening Night 1937: ‘Snow White and the Seven Dwarfs’ Premieres at Carthay
Circle Theater, Disney Parks Blog (blog), 21 /$+-@(4 2011 >.,
disneyparks.disney.go.com/blog/201l/12/opening-night-1937-snow-white-and-the-seven-dwarfs-
premieres-at-carthay-circle-theatre (/"7&:8 "7:E$7&*#$, 16 4,*-(4 2012 >.).
3. M5. 7-1& Flickr, www.flickr.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. M5. 7-1& Creative Commons for more information, creadvecommons.org/licenses (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 24
1. Let Me Sleep on It: Creative Problem Solving Enhanced by REM Sleep, Science Daily (blog), 8
09,4 2009 >., www.sciencedaily.com/releases/2009/06/090608182421.htm (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
2. N(">(-55,"$ "@$78$%$,0$ Anti-Social, anti-social.cc (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. N(">(-55,"$ "@$78$%$,0$ Cold Turkey, getcoldturkey.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
4. M-1& LifeScapes Music, www.lifescapesmusic.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. R,$ &-+ ,(-*0#"73 &", %&" /$#-$& C$,, %&" 4 7&-# $>" @0.,$7-8-(&,$("5. !"#3H$
0,;"(5-B00 7"/$(?0&74 ,- 7-1&$ SCORRE Conference, www.scorreconference.com (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
6. N(">(-55,"$ "@$78$%$,0$ ByWord, bywordapp.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
7. MarsEdit, www.red-sweater.com/marsedit.
8. iStockPhoto, michaelhyatt.com/recommends/istockohoto.
9. N(">(-55,"$ "@$78$%$,0$ Scribe "& Copyblogger media,
michaelhyatt.com/recommends/scribeseo (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 25
1. Michael Hyatt, How to Use Google Reader to Keep Up with Your Favorite Blogs,
MichaelHyatt.com (@#">), 8 ,"4@(4 2010 >., michaelhyatt.com/how-to-use-google-reader-to-keep-up-
with-your-favorite-blogs.html (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. N(0#"?$,0$ Call Recorder /#4 Skype "& Ecamm Network LLC,
www.ecamm.com/mac/callrecorder (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. N(">(-55,"$ "@$78$%$,0$ QuickTime Pro "& Apple, www.apple.com/quicktime/extending
(/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. M-1& Duarte Design, www.duarte.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. N#->0, Public Post Preview /#4 Word Press, wordpress.org/extend/plugins/public-post-preview
(/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 27
1. Michael Hyatt, My Permissions Policy, MichaelHyatt.com (@#">), michaelhyatt.com/permissions
(/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
2. M-1& DomainTools, /"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >., www.domaintools.com.
E%"4" 28
1. 2 D&">" 8(-*0#- 05$9&74 *$735- 7:E$7&*$,,'$ 07+#9%$,04. O05 X$((07, ,-8(05$(, "@'%,"
8:@#0+:$& "/0, 8"7& * ,$/$#9, - &(-;0+ : ,$>" 8("7&" ">("5,'1.
2. M-1& PostRank, www.postrank.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. M-1& CopyBlogger, www.copyblogger.com/blog (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. Brian Clark, How to Write Magnetic Headlines, CopyBlogger (@#">),
www.copyblogger.com/magnetic-headlines (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 29
1. Michael Hyatt, About, MichaelHyatt.com (blog), michaelhyatt.com/about (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
2. Ree Drummond, About, The Pioneer Woman (@#">), thepioneerwoman.com/about (/"7&:8
"7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Kate McCulley, About Kate, Adventurous Kate’s Solo Female Travel Blog (@#">),
www.adventurouskate.com/about-this-blog/about-kate (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
4. O-5 ?$.
5. P@,"*#$,,:9 *$(709 5"?," ,-1&0 ,- 5"$5 7-1&$: Michael Hyatt, About, MichaelHyatt.com
(@#">), michaelhyatt.com/about (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 30
1. Michael Hyatt, Keynote Speaker, MichaelHyatt.com (@#">), michaelhyatt.com/product/speaking
(/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. Michael Hyatt, Creating Your Personal Life Plan, MichaelHyatt.com (@#">),
michaelhyatt.com/life-plan (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Michael Hyatt, The Fastest Way to Get a Book Contract – Guaranteed, MichaelHyatt.com (@#">),
michaelhyatt.com/product/writing-a-winning-book-proposal (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
4. O-5 ?$.
5. BoxShot 3D, www.boxshot3d.com.
E%"4" 31
1. Keynote Speaker, michaelhyatt.com/product/speaking.
2. O-5 ?$.
3. C-,-# /#4 "@5$,- 8($.$,&-B0450 SlideShare (7-1&), www.slidcshare.net (/"7&:8 "7:E$7&*#$,
29 4,*-(4 2012 >.).
4. M-1& SimplyVideo, www.simplyvideo.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. iStockPhoto, michaelhyatt.com/recommends/istockphoto.
6. M-1& NivoSlider, nivo.dev7studios.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
7. N#->0, GigPress /#4 WordPress, gigpress.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
8. M-1& C$,- KD*07-, promote.kendavis.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
E%"4" 32
1. WeeMacd, What’s the Point of Blogging? (or Maybe Just This Blog?), Enquire Blog (@#">), April
16, 2007, www.enquire.org.uk/youngpeople/ wordpress/?p=47 (/"7&:8 "7:E$7&*#$, 2 4,*-(4
2012 >.).
2. N(0*"/0&74 8" B0&-&$ * Rick Warren, The Purpose Driven Church (Grand Rapids: Zondervan,
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E%"4" 33
1. Seth Godin, Tribes: We Need You to Lead Us (New York: Portfolio, 2008).
2. Donald Miller, Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality (Nashville: Thomas
Nelson, 2003).
3. M-1& Wine Library TV, tv.winelibrary.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. Q,>#017+-4 !0@#04, K$4,04 20:35.
E%"4" 34
1. M-1& Hubspot’s Marketing Grader, marketing.grader.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
E%"4" 35
1. M-1& WordPress, wordpress.org (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
2. M-1& Google Analytics, www.google.com/analytics (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. M-1& WordPress Standard Theme, michaelhyatt.com/recommends/standardtheme (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
4. Jim Estill, Shorter Is Better, CopyBlogger (@#">), www.copyblogger.com/shorter-is-better
(/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
5. Scribe (7-1&) "& Copyblogger Media, michaelhyatt.com/recommends/scribeseo (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
6. M-1& Disqus, disqus.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
7. Garfinkel, Advertising Headlines.
8. All in One SEO Pack, WordPress Plugin Directory, wordpress.org/extend/plugins/all-in-one-seo-
pack/ (/"7&:8 "7:E$7&*#$, 1 ;$*(-#4 2012 >.).
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10. Jeff Goins, Seven Steps to Writing a Successful Guest Post, MichaelHyatt.com (8"7& * @#">$),
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"7:E$7&*#$, 18 4,*-(4 2012 >.).
11. Michael Hyatt, An Invitation to Write for My Blog, michaelhyatt.com/an-invitation-to-write-for-
my-blog.html (/"7&:8 "7:E$7&*#$, 18 4,*-(4 2012 >.).
E%"4" 36
1. MailChimp, michaelhyatt.com/recommends/mailchimp.
2. AWeber, www.aweber.com.
3. !#"> CopyBlogger, www.copyblogger.com/blog (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. ProBlogger (7-1&), www.problogger.net (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. Hugh MacLeod’s gapingvoid (7-1&), gapingvoid.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
6. About gapingvoid, gapingvoid.com/about (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
7. Hyatt, Creating Your Personal Life Plan.
E%"4" 37
1. Google Analytics (7-1&), www.google.com/anaIytics (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
2. A7#0 *', +-+ 0 4, 8"#3."*-&$#3 ($.0/$,&,"1 *$(700 WordPress, 5"?," 0.5$,0&3 H-@#",,'1
;-1# single.php. A7#0 ?$ *' 078"#3.:$&$ /(:>:9 8#-&;"(5:, 8("B$/:(- @:/$& 0,"1. <".5"?,", *-5
8"&($@:$&74 &$),0%$7+-4 8"//$(?+-. L&" ,$&(:/,", ," ,$+"&"('$ .,-,04 * "@#-7&0 PHP *7$ ?$
8"&($@:9&74.
3. SocialOomph (7-1&), michaeIhyatt.com/recommends/socialoomph (/"7&:8 "7:E$7&*#$, 3
4,*-(4 2012 >.).
4. WooThemes, www.woothemes.com/.
E%"4" 38
1. Jeff Goins Writer (blog), goinswriter.com (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. Leo Babauta, Zen Habits (@#">), zenhabits.net (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Brian Clark, CopyBlogger (@#">), www.copyblogger.com/blog (/"7&:8 "7:E$7&*#$, 2 4,*-(4
2012 >.).
4. Chris Brogan (@#">), chrisbrogan.com (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 39
1. Hyatt, Creating Your Personal Life Plan.
2. Interweave Quilting (7-1&), interweave.com/quilting (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
3. BookSneeze (7-1&), booksneeze.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. Free eBook: 1 °Commandments of Marketing Automation, HubSpot (@#">),
www.hubspot.com/marketing-automation-commandments (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
5. Gary Vaynerchuk, Crush It! – The Experience, Crush It Book (7-1&), crushitbook.com/crush-it-
the-experience (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 41
1. Google Analytics (7-1&), www.google.com/analytics (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
2. Disqus, disqus.com.
3. Klout (7-1&), klout.com/home (/"7&:8 "7:E$7&*#$, 18 4,*-(4 2012 >.).
E%"4" 42
1. Twitter Is the Best Way to Discover What’s New in Your World, Twitter.com/about (/"7&:8
"7:E$7&*#$, 18 4,*-(4 2012 >.).
E%"4" 43
1. Twitter (7-1&), twitter.com (/"7&:8 "7:E$7&*#$, 19 4,*-(4 2012 >.).
2. Twitter Support (7-1&), support.twitter.com (/"7&:8 "7:E$7&*#$, 19 4,*-(4 2012 >.).
3. HootSuite, hootsuite.com.
4. Buffer (7-1&), bufferapp.com (/"7&:8 "7:E$7&*#$, 19 4,*-(4 2012 >.).
5. SocialOomph, www.socialoomph.com.
E%"4" 44
1. SurveyMonkey, www.surveymonkey.com.
2. Michael Hyatt, The Beginner’s Guide to Twitter, MichaelHyatt.com (@#">), michaelhyatt.com/the-
beginners-guide-to-twitter.html (/"7&:8 "7:E$7&*#$, 29 4,*-(4 2012 >.).
3. Michael Hyatt, Invasion of Privacy: How to Protect Yourself in the Digital Age (Washington, DC:
Regnery, 2001).
4. Minda Zetlin, Launch a New Product on Twitter, Inc., 21 09,4 2010 >.,
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1. M5. The Twitter Rules, Twitter.com (7-1&), support.twitter.com/articles/18311-the-twitter-rules
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basics/topics/108-finding-following-people/articles/20005336-how-to-promote-your-profile (/"7&:8
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michaelhyatt.com/about/twitter (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. Social Analytics, Topsy Labs (7-1&), analytics.topsy.com/?q=RT%20%40michaelhyatt (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
6. Buffer, bufferapp.com.
7. P8B04 8("/*0,:&">" 8"07+-, Twitter.com (7-1&), twitter.com/#!/search– advanced (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
8. M5. Michael Hyatt, Social Media and the New Culture of Sharing, MichaelHyatt.com (@#">), 29
09#4 2010 >., michaelhyatt.com/social-media-and-the-new-culture-of-sharing.html (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
9. M5. Michael Hyatt, Why I Won’t Retweet You, MichaelHyatt.com (@#">), 17 4,*-(4 2011 >.,
michaelhyatt.com/why-i-wont-retweet-you.html (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
10. SocialOomph, www.socialoomph.com.
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1. Christie D’Zurilla, Ashton Kutcher’s Paterno Tweet Sends Actor Running for PR Cover, @#"> Los
Angeles Times, 10 ,"4@(4 2011 >., latimesblogs.latimes.com/gossip/2011/ll/ashton-kutcher-paterno-
tweet-aplusk-ashton-kutcher.html (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 48
1. Michael Hyatt, Creating Your Personal Life Plan (B$#$*-4 7&(-,0B-), MichaelHyatt.com (@#">),
michaelhyatt.com/life-plan (/"7&:8 "7:E$7&*#$, 29 4,*-(4 2012 >.).
E%"4" 49
1. Statistics, 7-1& Facebook, www.facebook.com/press/info. php?statistics (/"7&:8 "7:E$7&*#$, 2
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E%"4" 50
1. TweetPages, tweetpages.com.
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1. Pete Wilson, The Death of Gratitude, Without Wax (@#">), 21 ,"4@(4 2011 >.,
withoutwax.tv/2011/11/21/the-death-of-gratitude (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
2. Disqus, disqus.com.
3. N("B$/:(- 5"?$& *-(30("*-&374 * .-*0705"7&0 "& 8(">(-55,">" "@$78$%$,04,
078"#3.:$5">" /#4 @#">0,>-.
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E%"4" 54
1. Michael Hyatt, Why Do eBooks Cost So Much? (A Publisher’s Perspective), MichaelHyatt.com
(@#">), 2 ,"4@(4 2010 >., michaelhyatt.com/why-do-ebooks-cost-so-much.html (/"7&:8 "7:E$7&*#$,
20 4,*-(4 2012 >.).
2. N#->0, Askimet /#4 WordPress, wordpress.org/extend/plugins/akismet. K#4 /"8"#,0&$#3,"1
0,;"(5-B00 75. &-+?$ 7-1& Askimet: akismet.com (/"7&:8 "7:E$7&*#$, 20 4,*-(4 2012 >.).
3. How to Highlight Author’s Comments in WordPress, wpbeginner (@#">), 3 7$,&4@(4 2009 >.,
www.wpbeginner.com/wp-tutorials/how-to-highlight-authors-comments-in-wordpress (/"7&:8
"7:E$7&*#$, 2 4,*-(4 2012 >.).
E%"4" 56
1. Chris Brogan, My New Carry-On– Eagle Creek Tarmac 22, Chris Brogan (@#">), 18 -8($#4
2010 >., www.chrisbrogan.com/my-new-carry-on-eagle-creek-tarmac-22 (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
E%"4" 57
1. Google Alerts, www.google.com/alerts.
2. N"07+"*-4 7&(-,0B- Twitter – twitter.com/#!/search-home. <".5"?,", *' .-)"&0&$ 7/$#-&3
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E%"4" 58
1. David Alston, Twitter (&*0&), 26 -*>:7&- 2008 >.,
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twitter.com/#!/davidalston/statuses/899606077 (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
3. Michael Hyatt, Customer Service and the Butterfly Effect, MichaelHyatt.com (@#">), 25 -*>:7&-
2008 >., michaelhyatt.com/customer– service-and-the-butterfly-effect.html (/"7&:8 "7:E$7&*#$, 2
4,*-(4 2012 >.).
4. Anne Jackson, American Airlines Is the Devil, Flowerdust.net (@#">), 6 -8($#4 2008 >.,
www.flowerdust.net/2008/04/06/american-airlines-is-the-devil (@#"> -,,:#0("*-,).
5. Carl Sewell, Customers for Life: How to Turn That Onetime Buyer into a Lifetime Customer (New
York: Pocket Books, 1990), michaelhyatt.com/recommends/customersforlife.
6. Tim Ferriss, The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich
[Expanded and Updated] (New York: Crown Archetype, 2009), 105,
http://michaelhyatt.com/recommends/4hour.
7. O-5 ?$.
8. P@(-&0&$, 8"?-#:17&-, *,05-,0$: D&" *'5'H#$,,'1 8(05$(.
E%"4" 59
1. Michael Hyatt, The Millennium Bug: How to Survive the Coming Chaos (Washington, DC:
Regnery Publishing, 1998).
2. Q,>#017+-4 !0@#04, K$4,04 27:6.
E%"4" 60
1. WP125, a WordPress plugin, wordpress.org/extend/plugins/wpl25 (/"7&:8 "7:E$7&*#$, 3
4,*-(4 2012 >.).
2. R"?$&$ .->(:.0&3 +"58#$+& 7 7-1&- michaelhyatt.com/advertising. L&" /-7& *-5 "@E$$
8($/7&-*#$,0$ " &"5, %&" ,:?,", $7#0 *' /$17&*0&$#3," 7$(3$.," ,-B$#0#073 ,- ($H$,0$ 7&"4E$1
8$($/ *-50 .-/-%0.
3. M5. Beacon Ad Network, beaconads.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
4. M5. BuySellAds.com, buysellads.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
5. John Saddington, A Blogger’s Guide to Earning More with Google Adsense, TentBlogger.com
(@#">), 19 7$,&4@(4 2011 >., tentblogger.com/adsense (/"7&:8 "7:E$7&*#$, 2 4,*-(4 2012 >.).
6. M5. 7-1& Amazon Associates, affiliate-program.amazon.com (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
7. Brett Kelly, Evernote Essentials: The Definitive Getting Started Guide for Evernote
(7-5""8:@#0+"*-,,-4 +,0>- * ;"(5-&$ PDF, 2011 >.),
michaelhyatt.com/recommends/evernoteessentials (/"7&:8 "7:E$7&*#$, 3 4,*-(4 2012 >.).
8. M5. 7-1& Standard Theme, michaelhyatt.com/recommends/standardtheme (/"7&:8
"7:E$7&*#$, 3 4,*-(4 2012 >.).
9. M5. 7-1& Nozbe, michaelhyatt.com/recommends/nozbe (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
10. M5. 7-1& Scribe, michaelhyatt.com/recommends/scribeseo (/"7&:8 "7:E$7&*#$, 3 4,*-(4
2012 >.).
11. Michael Hyatt, Writing a Winning Non-Fiction Book Proposal (7-5""8:@#0+"*-,,-4 +,0>- *
;"(5-&$ PDF, 2010), michaelhyatt.com/product/writing-a-winning-book-proposal.
12. Michael Hyatt, Writing a Winning Fiction Book Proposal (7-5""8:@#0+"*-,,-4 +,0>- *
;"(5-&$ PDF, 2010), michaelhyatt.com/product/writing-a-winning-book-proposal.

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