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Extrême-Orient - Extrême-Occident 14 - 1992
Geoffrey E. R. Lloyd
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Geoffrey E. R. Lloyd
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The Agora Perspective
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play the role of model for many applications in China relate to the per-
suasion of the prince or ruler. Aristotle's analysis distinguishes three
main fields of rhetoric, deliberative, forensic and epideictic (this last to
do with speeches of praise or blame). While in the first and the third of
these the target might be a single individual, for example a monarch or
a tyrant, all three were more often directed at persuading a group, usually
a group of the speaker's own peers. Thus one important context in which
epideictic oratory was practised was in speeches of praise for the dead
fallen in battle, where a prominent citizen was chosen to speak about his
fellow citizens. Similarly deliberative oratory was typically addressed to
the assembly or the council, and forensic presupposes the scenario of
ancient Greek courts of law, where the people to persuade were the
dicasts who acted as both judge and jury, who often numbered hundreds
and who were, again, fellow-citizens.
2) These differences in context can be related, secondly, to certain
differences in the tactics of persuasion. As the chief target in China was
often the prince, the stakes are higher. Levi points out how often the
Chinese orator's life was imagined to be at risk, and sometimes not just
imagined to be. Greek orators, too, when they dealt with tyrants, ran
similar risks, and so too losing a political or a legal argument could have
grave consequences. However the situation was not as clear-cut as when
the target of persuasion was a single powerful ruler. Even if you were
temporally in a political minority in ancient Greek city-states, you hoped
with time to convert the majority.
3) Thirdly in both China and Greece there is a certain sense in which
cleverness in speaking was often treated as suspect But the form that
suspicion takes, and what is contrasted with that cleverness, exhibit
differences. Levi shows how both Xun Zi and Han Fei Zi manifest a
certain ambivalence towards the art of speaking. But what is opposed to
that art is, principally, the living embodiment of the sage. Education, true
education that is, proceeds through his « gestes », by which I take it that
what is meant covers both gestures and acts. But what happens in
Greece ? What is opposed to rhetoric - at least by certain authors - is true
philosophy. What is opposed to persuasion is demonstration : but both
are a matter of logos, word, speech, account.
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The Agora Perspective
It seems significant that in the famous Shuo nan chapter of Han Fei
Zi the focus of attention is on the psychological aspects of persuasion.
Advice is offered as to how to avoid offending the prince. The topic of
avoiding the dangerthe speaker may run appears repeatedly. In Aristotle's
Rhetoric there is certainly plenty of attention paid to the emotions and
prejudices of the audience, and to such points as how to present yourself
as a man worthy of credence. At the same time there is a thorough
analysis of the arguments used in rhetoric, where Aristotle develops his
theory of the enthymeme, or rhetorical syllogism, and the paradigm, the
counterpart, in rhetoric, of induction (more on that later). But beyond
providing a clear analysis of the modes of argument that are available to
the orator, one of Aristotle's evident intentions was to contrast those
arguments with those of the philosopher, the demonstrative ones discus-
sed in the Posterior Analytics and the dialectical ones of the Topics. So
at the very same time as he provided rhetoric with a schema of analysis
for its arguments, he downgraded it in relation, not to indicating the truth
by « gestes », but to a superior form of argument.
In the opening chapter of the Rhetoric Aristotle himself complained
that earlier writers of the Arts did not deal with enthymemes, which are
the « body » of persuasion, but spent most of their time treating of matters
that are outside the subject (from Aristotle's own point of view, of
course), the arousing of prejudice, compassion, anger and similar emotions
that have no connection with the topic in hand but are directed only at the
dicasts. That might be taken to suggest that before Aristotle himself
Greek treatises on rhetoric may have been much closer to the Shuo nan
chapter than Aristotle's own Rhetoric is. When we add further that one
particular reason why Aristotle proceeds in the way he does is to locate
rhetoric below philosophy, we can relate the modes of analysis in his text
to the rivalry that, like Plato before him, he apprehended between diffe-
rent claimants to intellectual leadership and prestige. Of course why
some Greek writers contrasted the orator with the philosopher, while
some Chinese ones contrasted the orator with the sage, raises further pro-
blems. Yet at least we can see that the status of oratory and the mode of
analysis to which it was subjected reflect, in each case, important wider
aspects of the cultural background. Among the higher forms of activity,
some Chinese were for contrasting saying with doing. That is a contrast
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that can readily be exemplified in Greece as well. But among those who
there competed as educators, some chose to contrast one kind of speaking
with another kind - with the consequent problem of justifying the
difference, a matter, in the case of Plato and Aristotle, of their developing
their notions of truth and demonstration.
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The Agora Perspective
point of view, relates simply to the very nature of formal logic itself and
its relation to informal modes of reasoning. It is not as if we need more
and more sophisticated formal accounts of reasoning : but rather more
sensitive treatments of informal reasoning. It is not as if we need ascribe
some alternative logic to Chinese - or Greek - analogical reasoners.
Rather we need to pay more attention both to the semantics and to the
pragmatics of their reasonings, to the implicit knowledge of the reasoners
and to the contexts of their communicative exchanges, a topic broached
but not developed by Volkov (n. 5).
The depersonalising of argument was one of the aims Aristotle set
himself for what I called his style of high philosophising, and parts of his
motivation are reasonably clear. Like Plato before him, he was preoccu-
pied by the problems posed by the weakness of arguments that could be
criticised as merely persuasive - the styles cultivated so effectively by
the Greeks in the law courts and the assemblies, as well as in much of their
natural philosophy and medicine ! But persuasion depended on the
audience's reaction to arguments, indeed it often deliberately exploited
their feelings, not to say prejudices. But while orators, politicians,
« sophists », poets, were irremediably entangled with the snares of per-
suasion, the salvation for philosophy as Aristotle saw it, was that ideally
it could be taken right out of that framework. Here was a way to claim a
new style of wisdom indeed.
But while part of the background to Aristotle's endeavour is provided
by the rivalry he so often alludes to, between himself and other would-
be masters of truth, it is as well to bear in mind one point with which I
began these comments on Volkov. In addition to his formal logic and
theory of demonstration, Aristotle offered an analysis of informal
reasoning and persuasion in his Rhetoric - as well as a sophisticated
account of question and answer dialectic in the Topics. Although the
actual examples he gives of paradigms are less imaginative, less poetic,
than those that figure in such classic Chinese discussions as those in
Meng Zi and Liu Xiang, he shows as much appreciation as anyone could
wish of some, at least, of the ways in which analogies work in persuasion.
Thus he notices {Rhetoric, 1394a, 14ff) that there is an advantage in
putting paradigms after, rather than before, the conclusion they are de-
signed to support. « If they stand before, you must use many of them »
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(for there they look like an induction) : « but if put afterwards, one alone
is sufficient, for even a single witness will serve, if he is a reliable one. »
At the same time one of the concrete examples Aristotle takes when
he comes to give a formal analysis of the paradigm in the Organon re-
veals the difficulties that any such account encounters. « Paradigm is
when the major term is shown to belong to the middle term by means of
a term which is like the minor term » ( Prior Analytics , 68b, 38ff). That
is opaque, but the example clarifies what he has in mind. If you want to
show that it is wrong for the Athenians to wage war against the Thebans,
you do so via the universal proposition « making war against neighbours
is evil » which itself is based on consideration of similar cases (the para-
digms), such as that of the war between the Thebans and the Phocians.
This gives Aristotle his deductive syllogism : making war against
neighbours is evil, Athenians waging war against Thebans is a case of
making war against neighbours, so the Athenians waging war against the
Thebans is evil. However the artificiality of the analysis is striking. From
the point of view of the deduction, everything depends, of course, on the
truth of the universal proposition that making war against neighbours is
evil. In any context of practical reasoning that is going to be open to
challenge and certainly cannot be claimed to be known independently.
Of course it might be argued that the deductive analysis is not totally
useless, because at least it enables one to identify the universal proposi-
tion that meets the condition that if it is true, the conclusion follows. Yet
we must note first that if it is not true, the particular proposition expressed
in the conclusion (here about war between Athenians and Thebans) may
still be true. And secondly that the articulation of the deduction may even
detract attention from the analysis of the particular cases, the paradigms.
A Chinese reasoner, or a Greek orator, might well have insisted that the
more important focus of attention should be the points at which the
Athenian-Theban case is like, and where it differs from, such other cases
as the Theban-Phocian one. The relevant points of similarity will be a
matter of judgement : where, in Volkov 's terms, there are points that can
be transferred from the source, to the target, domain, should be the crucial
focus of attention. Nor can that attention and judgement be thought ever
to terminate : for there may always be further points of possible similarity
or difference that could be adduced that may be relevant. And when that
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