13/02/23

Digital Business
2022-2023
Introduction

HEC Liège 1st Master SG Digital Business 2022-2023 / André Blavier 1

@ Work
Head of Communication
& Digital Ecosystems
andre.blavier@adn.be
www.digitalwallonia.be
www.adn.be @unpeudeblabla

linkedin.com/in/andreblavier
@ School
Affiliate Professor andre.blavier@adn.be
andre.blavier@uliege.be
andre.blavier@uliege.be

@ Home
andre.blavier@gmail.com

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MISSIONS
Gouvernance
L’AdN conseille le Gouvernement Wallon
sur la définition, la coordination et le suivi de
la stratégie régionale.
Communication
L’Adn promeut et valorise la stratégie
numérique de la Wallonie, ses
écosystèmes numériques et son excellence
en matière d’usages du numérique.
13/02/23
Veille
L’AdN veille sur les évolutions technologiques
et les usages pour renforcer l’intelligence
territoriale de la Wallonie.
Transformation
L’AdN contribue à la mise en œuvre de la
stratégie numérique de la Wallonie et
coordonne des programmes et des projets de
transformation numérique.
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V3 Digital Wallonia
Stratégie Numérique
de la Wallonie
09/2022

5 ambitions
Etre les acteurs de notre avenir Soutenir la croissance et l’emploi Devenir une région plateforme

Usages numériques Economie numérique Administration numérique

Territoire intelligent Innovation numérique

Garantir la qualité de notre cadre de vie Développer notre excellence technologique

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5 accents nouveaux
1. Cohérence politique 2. Dynamique européenne 3. Durabilité

4. Pour et par l’humain 5. Ecosystèmes numériques

Usages Administration Economie Innovation Territoire

5 ambitions majeures Numériques Numérique Numérique Numérique Intelligent

DW 4 Edu
Leadership & Organisation

V3
DW 4 Citizens
UpSkills Wallonia

Dynamique européenne Industrie du Futur

Digital EES
Pour et par l’humain Agriculture du Futur
DW 4 Business
Durabilité
Digital Commerce
Construction du Futur
Cohérence politique
Wallonia As a Service

Ecosystèmes numériques Digitalwallonia4.ai

Giga Region
Smart Region
CyberWal by DW
DW International
Appels à projets et KPI DW 4 Startups
Tech & Recherche
20 programmes structurants Digital 4 Circular

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Plateforme Digital Wallonia

Indissociable de la stratégie numérique, la plateforme Digital
Wallonia marque une rupture dans le suivi et le pilotage des
politiques publiques en Wallonie, dans une véritable logique
d’intelligence territoriale.
Lieu de convergence et de diffusion des données pour le
numérique en Wallonie, elle est également la vitrine du secteur
numérique et de ses domaines d’excellence.

BCE Modèle de données de la plateforme

Profils Agenda Personnes Publications Fiches action Presse Programme

Evénement Qualified person Article de fond Appel à projet Article de presse Présentation

Formation … News Projet de recherche Article partenaire Partenaires

Mission internationale Etudes … … Personnes contact

Appels à projet … Ecosystème

Profils
Expo & programmes
Taxonomie Personnes
…
Applicables à toutes
Catégories les ressources. Agenda

Publications

Niveau 1 Fiches action

Niveau 2 Presse

Niveau 3

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Secteur du Numérique en Wallonie 29 % catégorie

16 % secteur
CMS & 331 396
Dvpt 492
Dvpt Web 13 % secteur Audit &
logiciel 20 % secteur
550 23 % catégorie consultance
37 % catégorie
22 % secteur Digital
39 % catégorie Marketing
Services
Software 1321 Advanced
54 % du secteur 494
1398 Traitement
de données 20 %
58 % du secteur 222
9 % secteur
16 % catégorie
Ordinateurs,
Logiciels périphériques & serveurs
de 142
Equipement &
gestion 6 % secteur
services réseaux
197 34 % catégorie
350 8 % secteur
14 % secteur Cloud &
49 % catégorie Networks Equipements
25 % catégorie virtualisation Composants
de sécurité Hardware
Télécoms 402 119 105 électroniques
133 16 % 5 % secteur 4 % secteur 413 99
6 % secteur 30 % catégorie 25 % catégorie 17 % 4 % secteur
33 % catégorie 24 % catégorie

Source : digitalwallonia.be au 17/08/2022. 2410 entreprises commerciales du secteur du numérique

% par rapport au secteur complet et à la catégorie de produits et services. Total > 100% : une entreprise peut-être présente dans plusieurs catégories

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Secteur du Numérique : focus « ICT Advanced »

3 % catégorie
0,6 % secteur Drones
HPC 2 % Secteur
15 52 10 % Catégorie
Blockchain
1 % secteur 25 Impression 3D
5 % catégorie 37 1,5 % secteur
7,5 % catégorie

IoT & capteurs

188
8 % secteur Advanced IA
38 % catégorie 173
494 7 % secteur
20 % du secteur 35 % catégorie

AR / VR
3 % secteur 76
15 % catégorie
Robotique & automation
88 4 % secteur
17 % catégorie
Jumeaux & simulation 55
2 % secteur
11 % catégorie

Source : digitalwallonia.be au 17/08/2022. 2410 entreprises commerciales du secteur du numérique

% par rapport au secteur complet et à la catégorie de produits et services. Total > 100% : une entreprise peut-être présente dans plusieurs catégories

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Digital Business 2022-2023

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A course about technology … but not only (even if the global

point of view of the course is to know and understand
what digital technologies can do …).

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A course about business … but not only.

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A course about digital society … but not only.

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A course about
“How to navigate through the digital tech storm,
to make sense of it
and to make business on it !”

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6 lessons

• February 10th
• February 17th
• February 24th
• March 3th
• March 10th (online … to confirm)
• March 17th
@ Uliège Salle Gotho - Place du 20 août

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Guest speaker(s)

• On Friday March 10, there will be a keynote given by

David Dab, National Technology Officer @ Microsoft BeLux.
• Subject : Cybersecurity.
• Part of the course.

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Supports

• 7 modules (+ this introduction) … +/- 30% new or updated.

• One Powerpoint slideshow by module.
Not a real syllabus, but a guide to organize your notes, your researches and your study.
PDF available on Lol@ at least the day before each lesson (sometimes with some
limitations … in this case, the complete version will be available after the lesson).
Example : 2022-2023 HEC DB M1 The Tech Storm.pdf
• White papers (related to a specific module). To study by yourself.
Example : 2022-2023 HEC DB Digital Ecosystem Framework.pdf
• Anything that I will tell you is available online. You will have the sources.

Official source or further information 20

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Chapters

Data Analytics

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Content … but also 2 other “V”

• Value.
Data in itself is not valuable at all. The value is in the analyses done on that data and
how the data is turned into information and eventually turning it into knowledge.
The value is in how companies will use that data and turn their organization into an
“information centric” company that relies on analytics and algorithms for their decision-
making and business transformation.
• Visualization.
Another challenge is to make a vast amount of data comprehensible in a manner that is
easy to understand and read.
With the right analyses and visualizations, raw data can be put to use otherwise raw data
remains essentially useless. Visualizations do not mean ordinary graphs or pie charts. They
mean complex and dynamic graphs that can include many variables of data while still
remaining understandable and readable.

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Definitions

• Natural-Language Processing (NLP)

Natural-language processing (NLP) technology involves the ability to turn text or audio
speech into encoded, structured information, based on an appropriate ontology. The
structured data may be used simply to classify a document, or it may be used to identify
findings, procedures, medications, ….
• Augmented Analytics
Augmented analytics is the use of enabling technologies such as machine learning and AI
to assist with data preparation, insight generation and insight explanation to augment how
people explore and analyze data in analytics and BI platforms. It also augments the expert
and citizen data scientists by automating many aspects of data science, machine learning,
and AI model development, management and deployment.

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Videos

• https://youtu.be/j88yrcW5NPM
How to use Big Data in Healthcare?
A major trend will influence the way healthcare will be delivered around the world in the
coming years: Big Data. This video points out the opportunities in making the data usable
which could transform approaches in healthcare that have long defined the industry.

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Key
message

Big data.
High-volume, high-velocity and high-variety information assets
that demand cost-effective, innovative forms of information
processing for enhanced insight and decision making.

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Enterprise-Run Ecosystems
Diagrams & API Management Software Partners
Industry & Partner-Run Ecosystems
illustrations
Customer-Facing & Public APIs
Ecosystems Platform
Partner-Facing Public APIs
Partner & Supplier
Social Networks Decisions

DataManagement Data & Analytics Governance Back-Office

Systems
Analytics& BI
Data &
Customers Customer Business & Information Employees
Analytics Operational
Experience Customer Platform Decisions
Systems
Platform Decisions Platform
Core Systems Supplier
IoT
Customer Portal & Apps
Decisions
Portal & Apps
Connected Things OT Systems
(Customer) Employee
IoT Endpoint Collaboration & Workplace
Multichannel Interaction Platform Computing
& Commerce Connected Things
(Partners)
Things Connected Things
(Enterprise)
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Case studies
& examples

Think of Wanelo as a mall on your phone,

curated by people just like you. It helps you
find the most amazing products in the
universe. A regular mall has 150 stores, but
on Wanelo you’ll find over 550,000 stores
which include all the big brands you know,
as well as tiny independent boutiques and
sellers you’ve never heard of.

Source : https://wanelo.co 27

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Slides from Digital Transformation Course (1st bac)

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Sources

… and many more ! 29

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But also :-)

At the end of each lesson : a record and/or a book and/or a movie.

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Evaluation

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Supports

Final presentations with the most important slides identified with a yellow square.

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Supports

Less important slides will be in grey.

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Final evaluation

Written exam (60 %) online (E-Campus).

Multiple choice questionnaire with 4 propositions. +/- 30 to 35 questions.
• Correct answer = 1. No answer = 0. Wrong answer = -0,5.
• Final details will be given at the end of the course.
Individual work (40 %).

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Individual work

What ?
• A presentation about a business model for a digital / tech startup based on :
• A specific topic (to choose among 2 pre-assigned).
• (at least) 2 major technologies chosen from a sample of 6.
• (at least) 3 secondary technologies / apps chosen from a sample of 10.
• A Powerpoint slideshow, in PDF format. Based on a template and a specific structure.
• The structure and the number of slides must be strictly respected.
When ?
• The presentation must be uploaded on LoL@ at least for April 14th.

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8 subjects
1. Wellness & Healthcare
2. Fashion & Lifestyle
3. Sport & Fitness
4. Food & Catering
5. Housekeeping
6. Mobility & Transport
7. Energy
8. Education & Skills
Each student must choose a subject among 2 pre-assigned subjects.
The complete list of students with their subjects is available soon
on LoLa.

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Example (last year)

Jasmine Balancier has to
choose between
« Housekeeping » and
« Fashion & Lifestyle »

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6 major technologies
You can of course use all
technologies, but you must
put a high focus on 2
1. AR/VR specific technologies.

2. API
3. Blockchain
4. Smartphone
5. IA (with a specific focus. Example : Machine learning, …)
6. Sensors

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10 secondary technologies / apps

You can of course use all
technologies (if it makes sense 1. Edge Computing
…), but you must put a high
focus on 3 specific 2. Wearable
technologies / apps. 3. Mobile app Of course, you can use other
technologies if needed ;-)
4. Website
5. QR Code
6. Messenger
7. TikTok
8. Gaming
9. Drone
10. Mobile payment

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Identification of the major Partners

data sources used for your
business model. Ecosystems Platform

Data and
Analytics
Customers Customer Employees
Platform Information
Experience
Systems Platform
Platform

IoT
Platform

Things
Source : Gartner 40

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Some guidelines …

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Values of the sharing economy

Empowered by the
global Could Me >< Us
Computing platform Ownership >< Access and service
Global >< Local
Centralized >< Distributed
Competition >< Collaboration
Enterprise >< People
Ads & marketing >< Community
Credit >< Reputation
Money >< Value
B2B & B2A >< P2P
(Hyper) Consumption >< Collaborative Consumption

Adapted from www.euro-freelancers.eu 42

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Friction
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The interface/experience is where the profit is.

The value is in the software interface, not necessarily
the product or service itself.

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Creating a Digital Business

Digital Technologies
• Internet of Things
• Human augmentation
• Digital Twins
• Blockchain
• AR/VR
• IA
• …

Current Digital Trends Digital

• Sharing economy
Business • Selfies & Stories Business
• Second screen
• Quantified self
• Need for local products
• …
New Regulations
• Legalization of autonomous vehicles
• GDPR
• Authorization to sell drugs online
• …
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2022-2023 Roadmap

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(old …) Digital Business Roadmap

Industrialized use of complex
mathematical algorithms to drive
improved business decisions or process
automation for competitive differentiation

2000 2005 Now 2025

Digital
Web E-business > Digital Marketing Algorithmic Business
Business

f(x)

As people and things come online,

the physical and digital worlds blur
and digital business emerges.
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2020-2021 : Digital Business Roadmap

M2. From the Old Web to the Digital (Business) Platform M3. Mobile & IoT

Digital Ecosystems
Digitization M1. The Tech Storm

Web E-business Digital Business Autonomous Business

M8. Ethics & Digital challenges

Digital Platforms

M4. Cloud & API M5. Digital Business & Ecosystems M6. Technology Trends

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2022-2023 : Digital Business Roadmap

M2. From the Old Web to Digital Platforms M4. Mobile & IoT M3. Cloud & API

Digital Ecosystems … Virtual World

Digitalization M1. The Tech Storm

Web E-business Digital Business Autonomous Business

Digital Platforms M7. Technology Trends & Digital Ethics

M5. Data & Artificial Intelligence M6. Digital Business & Ecosystems

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What I expect from you

• Of course, to learn everything you can about Digital Tech / Business

• To ask questions … There is no silly question, only silly answers.
• To be respectful ;-)

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Before we start …
… A few keywords

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Business Technologist

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Digitalization > Optimization > Transformation

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(No-)Code

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Virtualization

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eXtended Reality

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Ethics & Privacy

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