Académique Documents
Professionnel Documents
Culture Documents
2021/2022
Getting ready
Cours 1/4
Soraya Belaroussi
UE
218 Anglais des affaires COURS 1
L’auteur :
Soraya Belaroussi : professeure agrégée d’anglais, responsable des UE d’anglais
du cursus d’expertise comptable au Cnam-Intec.
https://lecnam.net
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
L’ensemble des contenus (textes, images, données, dessins, graphiques, etc.) de ce fascicule est la
propriété exclusive du Cnam-Intec.
En vertu de l’art. L. 122‑4 du Code de la propriété intellectuelle, la reproduction ou représentation
intégrale ou partielle de ces contenus, sans autorisation expresse et préalable du Cnam-Intec, est
illicite. Le Code de la propriété intellectuelle n’autorise que « les copies ou reproductions strictement
réservées à l’usage privé du copiste et non destinées à une utilisation collective » (art. L. 122‑5).
Directeur de la publication : Olivier Faron, administrateur général du Cnam.
Corlet Imprimeur – ZI rue Maximilien Vox – 14110 Condé-sur-Noireau.
2
UE
218
Sommaire
Présentation du cours 9
Objectifs du cours 1 19
Toolbox 1
Chapitre 1. Méthodologie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
I. La phonétique . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
II. Comment s’améliorer ou progresser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
III. Le vocabulaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Chapitre 3. Grammaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
I. Les temps : présent et passé . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
II. L’emploi de since, for et ago . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
III. Le passif . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
IV. Le futur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
3
UE
218 AnglAis des AffAires COUrs 1
Topic 1 Finance 79
Annexes 125
Devoir 1 133
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
4
UE
218
Le cours de l’UE d’Anglais des affaires de l’Intec correspond au programme de l’UE 6 du DSCG
tel qu’énoncé dans le BO n° 25 du 20 juin 2019.
Correspondance
cours Intec
Cette unité d’enseignement conduit à préparer une épreuve ayant pour but de montrer la capacité
du candidat à maîtriser l’anglais des affaires en présentant et défendant un point de vue à partir
d’un court document écrit en langue anglaise.
Pour permettre de tester de façon pertinente les aptitudes recherchées, le sujet proposé
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
5
UE
218 Anglais des affaires COURS 1
Management control
• Management control, internal and external audit.
• Audit quality.
Management accounting Levels of control, measuring performances, dashboard,
systems balanced scorecard.
3 – Governance and corporate social responsibility
Thèmes Notions visées
Stakeholders Internal and external stakeholders. Cours 2
Governance
• Governance modes (shareholders, family, partnership).
• Mechanisms and tools.
4 – Information systems and new technologies
Thèmes Notions visées
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
technologies
5 – Management, Human Resources and Strategy
Thèmes Notions visées
Management What is management? What makes a good manager?
Work and motivation Managers and motivation.
Big and small companies, new business model and peer
Company structure production, IT impact on company structure, non-profit Cours 3
organisation.
Managing across cultures Managers, authority, and cultural diversity.
Recruitment Job applications, filling a vacancy.
Communication Internal communication.
Construction and implementation of strategies, management
Strategy and business growth
of failure, coopetition, stakeholders and strategy.
6
UE
COURS 1 Anglais des affaires 218
6 – Production
Thèmes Notions visées
Capacity and inventory, purchasing and low-cost manufacturing,
Production
choosing suppliers.
Pull and push strategies, supply chain management/workflow,
Logistics Cours 4
environmental management system (EMS).
Quality Total quality management.
Innovation classification, research and development unit,
Innovations
selection of innovations process, product launches.
Capacity and inventory, purchasing and low-cost manufacturing,
Production
choosing suppliers.
7 – Marketing
Thèmes Notions visées
Products Products and brands.
• The product life cycle, promoting a new product.
Marketing • Negotiation. Cours 4
• Loyalties.
Advertising and communication
• Advertising and viral marketing.
• External communication, sensorial marketing.
Marketing and information and Personal data and marketing, social network and institutional
communication technologies communication.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
7
UE
218
Présentation du cours
9
UE
218 Anglais des affaires COURS 1
Le calendrier des dates limites de dépôt des devoirs à soumettre à la correction est à votre
disposition, dès votre inscription, depuis l’ENF du Cnam (https://lecnam.net) dans la
rubrique Votre scolarité au Cnam-Intec.
Un cinquième devoir, correspondant à un devoir de synthèse, vous est proposé à mi-
parcours entre le devoir 2 et le devoir 3 afin de vous préparer à l’examen de fin d’année.
Ce devoir est mis en ligne en milieu d’année universitaire selon le planning précisé dans
le guide de l’élève sur le site https://lecnam.net (rubrique Votre scolarité au Cnam-Intec).
Afin de bien vous préparer à l’examen final, il est vivement recommandé de faire ces devoirs
et de les soumettre à la correction. Les devoirs sont corrigés par des enseignants de l’Intec
pour un retour personnalisé sur votre travail.
Par ailleurs, les élèves qui auront soumis à la correction, dans les délais impartis, au moins 4
des 5 travaux (4 devoirs et 1 devoir de synthèse) et qui auront obtenu une moyenne égale
ou supérieure à 10/20 à 4 des travaux, bénéficieront d’1 point de bonification sur la note
de l’examen final de l’Intec.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
La progression suit celle des cours. Il s’agit de reprendre les notions fondamentales en les
mettant en perspective et de vérifier par des exercices simples que les notions sont assi-
milées. C’est le lieu privilégié pour ceux qui étudient seuls et à distance d’avoir un inter
locuteur, à condition que les questions soient courtes.
attention
Pour participer aux webconférences en direct ou les visionner en différé, il faut disposer
d’une connexion Internet (la lecture s’effectuant en streaming).
Les webconférences ne sont pas téléchargeables.
10
UE
218
Méthodologie de l’épreuve
d’Anglais des affaires
I. Déroulement de l’épreuve
L’épreuve d’Anglais des affaires en DSGC/DSCG est une épreuve orale qui comporte une pré-
paration d’une heure sans autres documents que ceux qui sont fournis avec le sujet. Les
documents sont en anglais. Dans un premier temps, le candidat doit présenter en anglais
l’exposé qu’il a préparé, structuré à partir d’une question sur un thème en relation avec le
document. Dans un second temps, un entretien, portant sur le sujet, est mené en anglais.
L’épreuve se déroule en deux temps :
∙ les candidats devront plancher sur un article de presse en anglais (presse anglo-saxonne) ;
ils montreront qu’ils en ont compris les grandes lignes, le ton, les enjeux. Une question
accompagnera le texte, elle constituera la base de leur commentaire ;
∙ les membres du jury poseront ensuite des questions portant sur le sujet ; l’entretien sera
mené en anglais.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
11
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙∙ la troisième partie sera constituée d’une revue de presse, avec des articles apportant des
éléments d’actualité qui alimenteront votre réflexion. La partie « Practice » quant à elle
vous propose des textes avec des questions de type examen, tous accompagnés d’un
corrigé indicatif. Une dernière section vous entraînera à la traduction du français vers
l’anglais.
12
UE
218
COURS 1
TOOlBOX 1
Chapitre 1. Méthodologie
I. La phonétique
II. Comment s’améliorer ou progresser
III. Le vocabulaire
Chapitre 2. Facts you should know
I. Economic theories and concepts
II. The media
Chapitre 3. Grammaire
I. Les temps : présent et passé
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
TOPiC 1 FINANCE
Chapitre 1. Money, money, money
I. Banking
II. Funding the economy
III. Micro-credit and micro-finance
IV. Fintech
V. Too big to fail
VI. Financial markets
Chapitre 2. Press review
Chapitre 3. Translation
Chapitre 4. Practice
13
UE
218 Anglais des affaires COURS 1
COURS 2
TOOLBOX 2
Chapitre 1. Méthodologie
I. Presenting the topic and the tone
II. Rephrasing ideas
III. Linkwords
Chapitre 2. Grammaire
I. L’article défini the
II. Les adjectifs
III. Les adverbes
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Chapitre 3. Press review
Chapitre 4. Translation
Chapitre 5. Practice
COURS 3
TOOLBOX 3
Chapitre 1. Méthodologie
I. Décrypter le texte
II. Argumenter, commenter
III. Axes de problématisation
Chapitre 2. Grammaire
I. Rappel : les pronoms relatifs who, which, that
II. La préposition « que »
III. Les relatives plus « complexes »
IV. Du côté des verbes
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
15
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
COURS 4
TOOLBOX 4
Chapitre 1. Méthodologie
I. Pronunciation of UK and US english
II. Spelling (l’orthographe)
III. Differences in vocabulary
Chapitre 2. Grammaire
I. Le gérondif
II. Les quantifieurs
16
UE
COURS 1 Anglais des affaires 218
TOPIC 6 PRODUCTION
Chapitre 1. Supply chain management
I. Creating products and value
II. The supply chain
III. Suppliers
Chapitre 2. Quality and innovation
I. Quality for people
II. Quality for nature
III. Innovation is key
Chapitre 3. Press review
Chapitre 4. Translation
Chapitre 5. Practice
TOPIC 7 MARKETING
Chapitre 1. Brands
I. Life cycle of products
II. Launching a new product or service
Chapitre 2. Marketing strategies
I. Branding and advertising
II. Types of advertising
III. Marketing communication
Chapitre 3. Press review
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Chapitre 4. Translation
Chapitre 5. Practice
17
UE
218
Objectifs du cours 1
19
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Chapitre 3. Grammaire
Chapitre 1. Méthodologie
21
Toolbox 1
UE
218
UE
COUrs 1 AnglAis des AffAires 218
p i t re
ha
c
1. Méthodologie
I. La phonétique
L’épreuve de l’UE 218 étant à l’oral, il est impératif de travailler sa prononciation de l’an-
glais. Beaucoup d’étudiants (la majorité ?) se plaignent de ne pas avoir « un bon accent »
et cela en devient même une excuse pour ne pas se lancer à l’oral du tout. Pourtant, ce
n’est pas d’un problème d’accent dont ils devraient se soucier, il y en a des centaines dans
la langue anglaise : entre villes et régions de la Grande-Bretagne (le cockney du Sud-Est
de Londres sonne très différemment de l’écossais !) sans parler des accents selon les côtes
nord-américaines, États du Sud ou du Nord, ou encore l’accent australien ou néo-zélandais,
tous typiques et spécifiques, donc différents.
Ce qu’il vous faut certainement améliorer, c’est la prononciation et l’intonation, c’est-
à-dire appliquer la bonne accentuation sur le mot. L’accent tonique (word stress), c’est la
syllable qu’il faut accentuer dans le mot. C’est pourquoi, chaque fois que vous rechercherez
un mot dans le dictionnaire, il faudra aussi lire et mémoriser sa retranscription phonétique
entre crochets juste à côté. Les sites Internet de type wordreference ou reverso permettent
d’entendre le mot par un simple clic, ce qui a l’immense avantage de vous donner l’ac-
centuation. Plusieurs sites de « text to speech » proposent ce service (logiciel) comme
ttsreader.com ou ispeech.org/text.to.speech.
L’alphabet phonétique anglais n’est pas si difficile, beaucoup de symboles ressemblent à
notre alphabet.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
23
UE
218 Anglais des affaires COURS 1
EXERCISE 1
QUESTIONS
OVER TO YOU
Retranscrivez en toutes lettres ces sons (l’apostrophe devant la syllabe marque le stress) :
1. /ˈθruː/
2. /ˈeɪʒə/
3. /ˈhaɪə/
4. /ɔːlˈðəʊ/
5. /haɪəˈrɑːrkɪkəl/
6. /ˈdʒʌdʒmənt/
7. /ˈbaɪəst/
8. /ˈf3ːrm/
9. /ˈtʃaɪnə/
10. /ɪnˈdɛtɪd/
ANSWER KEY
1. Through; 2. Asia; 3. Higher; 4. Although; 5. Hierarchical; 6. Judgment; 7. Biased
(partial, subjectif); 8. Firm; 9. China; 10. Indebted (endetté).
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
II. Comment s’améliorer ou progresser
Pensez à écouter le plus d’anglais possible : podcasts, vidéos, séries télévisées… Votre oreille
s’habituera et vous reproduirez une phonologie de plus en plus correcte et authentique,
même si on n’attend pas de vous un bilinguisme parfait à l’examen !
Pour la lecture d’articles, vidéos, podcasts (sites conseillés) :
∙∙https://www.bbc.com/news
∙∙http://www.bbc.com/learningenglish
∙∙http://www.elllo.org/
∙∙https://www.theguardian.com/international
∙∙https://www.ted.com/#/ (conférences sur divers sujets, très intéressant !)
∙∙https://www.project-syndicate.org/ (plus difficile, articles d’experts)
Préparez-vous aux épreuves écrite et orale. Pour cela, vous pouvez trouver un « partenaire
d’échange linguistique ».
24
UE
COURS 1 Anglais des affaires 218
Le principe est celui des sites de rencontres, mais là vous choisissez un ou plusieurs contacts
selon l’âge, le sexe, les hobbies et, surtout, le niveau d’anglais. De très nombreuses per-
sonnes – qui sont soit anglophones, soit très bonnes en anglais, comme des expatriés ou
des étudiants – cherchent à améliorer leur français en échange de discussions en anglais par
messages, webcam, rencontres au café, etc.
Pour trouver un(e) partenaire linguistique pour vous préparer à une épreuve orale ou
écrite (sites conseillés) :
∙∙ https://tandem-linguistique.org/
∙∙ https://polyglotclub.com/
III. Le vocabulaire
the method
Il n’y a pas de recette miracle pour acquérir du vocabulaire : il faut l’apprendre ! Au fur et
à mesure, réécrivez les nouveaux mots, nouvelles expressions sur un carnet type répertoire
alphabétique.
Cette UE requiert un lexique plus technique que celui auquel vous êtes sans doute habi-
tués, mais les mêmes mots sont employés sans cesse pour couvrir plusieurs thèmes – par
exemple, accountability signifie « responsabilité » dans un sens très général (devoir rendre
des comptes de ses actes), mais aussi dans le cadre plus pointu de la gouvernance, pour par-
ler de la transparence requise dans la parution des états financiers des entreprises.
Pour vous référer (sites incontournables) :
∙∙https://www.wordreference.com – avec un forum d’internautes et de professeurs qui
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
interviennent ;
∙∙https://context.reverso.net/traduction/ – avec remise en contexte, synonymes, etc.
Entraînez-vous à la traduction à la fin de chaque cours. Les tableaux Vocabulary in context ne
sont pas exhaustifs mais vous donnent une idée du type de lexique à maîtriser.
25
UE
218 AnglAis des AffAires COUrs 1
p i t re
ha
c
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Adam Smith is said to be the “father of liberalism”; his principles shed a revolutionary
light on the economy–“revolutionary” also literally as his writings were published during
the Industrial Revolution in Britain–introducing capitalism to the developed world. Just
as technological progress introduced the steam engine and machines which radically
changed the relation to time and space and the way business was done within a country and
internationally.
In “The Wealth of Nations”, written in 1776, Smith described his (now famous) theory of the
“invisible hand”: the law of supply and demand creates a natural balance which should not
be interfered with. Man is led by an “invisible hand” when doing business and the state has
no role to play apart from guaranteeing education, justice and infrastructure.
The economy depends on the good running of exchanges while competition is key to its
dynamism. The whole mechanism works according to the notion of personal interest: by
making sure you look after your own interest (earning money, making profits) you work for
the general interest as your success will benefit everyone (suppliers, clients…). This view
goes against the vision of a state working for the collectivity (and later the planned econo-
mies of communist regimes like the USSR or China).
26
UE
COURS 1 Anglais des affaires 218
The accumulation of capital (equipment and profits) is a vital part of the liberal process, and
must be understood as a direct consequence of individual initiative. The defense of capital
value and the dominance of the market over the state paint the picture of early capitalism,
an economic system which has been increasingly controversial in the 21st century.
Economic activity should be free of state regulation and particularly of taxes and tariffs.
Although he worked as a customs officer later in his career, Smith advocated the suppres-
sion of barriers. Hence the terms “liberal” or the expression “laissez faire” (coined by French
economist Vincent de Gournay who pioneered the ideas of liberalism).
A radically new vision of exchanges (exports and imports) emerged. They were made simpler
and smoother than before when the economic systems were based on mercantilism, i.e.
protectionism of national trade (“Colbertisme” in France).
You now understand the origins of free trade.
Word box
Supply and demand: l’offre et la demande
Controversial: polémique
Taxes and tariffs: droits de douane
A customs officer: douanier
Barriers: barrières à l’entrée
Smoother: plus fluide(s)
promoted the value of giving a price to goods and services, as only prices can adjust supply
and demand depending on their availability or their scarcity. Prices signal if a business is
making profits or losses.
Because the state isn’t good at managing or forecasting prices, it cannot create wealth in an
efficient way, said Hayek. Like Smith before, he promoted the superiority of the market and
free competition over the state in dealing with economic issues.
Word box
Scarcity: rareté
27
UE
218 AnglAis des AffAires COUrs 1
against inflation (better than the usual state fiscal policies). Raising interest rates reduces
the amount of money supply.
Friedman was therefore against state intervention-considered as too slow to react and inef-
ficient–and fiercely opposed John Maynard Keynes’ ideas (read about Keynes below) which
had been promoted since the end of WWII in the USA. He advocated deregulation, meaning
that the state should not regulate many aspects of the economy and let the market economy
organise itself through privatisations. Of course in this vision, trade unions are seen as an
obstacle to liberal measures which included lowering the minimum wage for example.
Such views were adopted and implemented in the UK, the USA and other anglo-saxon econo-
mies throughout the 1980’s but have since been moderated with a gradual re-intervention
of the state, especially under President Obama’s administration and his stimulus measures
after the 2008 financial crisis.
Word box
Money supply: masse monétaire
Stimulus: relance
focus
Features of capitalism
∙ Seeking maximum profits
∙ Private property (of the means of production such as land or factory)
∙ Competition
∙ Technological progress
∙ Markets: the labour market, the market of goods and services and the financial market
∙ Innovation and risk taking
B. state intervention Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
The one name you need to know when it comes to theories about the role of the state in the
economy is John Maynard Keynes!
Keynes (1883-1946) was a British economist whose ideas inspired the policies of the New
Deal in the 1930’s in the USA, in the wake of the 1929 Depression.
Keynesianism is about giving a central role to states when the economy needs recover-
ing. The recovery must be based on raising the money supply (by lowering interest rates),
allowing inflation to happen so that wages can increase. Public spending therefore needs to
be high to sustain such an economy as public investments are necessary.
The mechanism aims at boosting consumption (the demand) and consumers’ purchasing
power as jobs are created and social benefits are raised.
Whenever the state intervenes in the economy, the expression “Keynesian measures” is
used today.
28
UE
COUrs 1 AnglAis des AffAires 218
Word box
In the wake of: à la suite de
Recovery: reprise
Purchasing power: pouvoir d’achat
Social benefits: minima sociaux
focus
Inflation
Inflation refers to the situation when prices rise to such a point that a currency loses its
value. Inflation takes place when the demand exceeds the supply, causing scarcity
(rarity) and therefore a hike (an increase) in prices.
While this may be good news for those who own assets like property or stocks, it is bad
news for the economy as it results in a loss of purchasing power (the same sum cannot buy
the same product or service) and a weakening of the exchange rate.
The role of central banks is to guarantee price stability and limit inflation; the target rate is
of 2% for the European Central Bank as well as for the Federal Reserve in the USA.
Their actions include raising the interest rate to slow down the money supply (money cir-
culating having increased to keep up with prices) and forcing banks to increase the level of
their cash reserves, so they have to reduce the volume of their loans.
Word box
Stocks: actions
This part will help you talk or write about the origins of theories on production, manage-
ment and corporate strategies.
29
UE
218 Anglais des affaires COURS 1
Definition
Productivity: it’s a ratio calculated from the quantity of goods produced,
or sales achieved relative to the time spent to create this output.
Word box
Foremen: contremaîtres
Skilled: spécialisé
Unskilled: non spécialisé
Assembly lines: travail à la chaîne
One best way: la meilleure façon d’opérer
To relieve: soulager
Flaw: défaut
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
whose name has been associated to more than a car make as it has been synonymous with a
revolutionary process of production: Fordism.
In the assembly lines of his Ford Motor Company in Detroit, Ford used Taylor’s task defini-
tion to increase productivity with mass production. Fordism is also about introducing wage
motivation as a tool of management of workers; by paying them $5 a day (relatively high at
the time) Ford made sure workers stayed on the job despite its hardship and repetitiveness,
and they could even afford the cars they were making.
Today, Ford is still a very successful car maker: it ranks highly (sixth) in the list of world car
manufacturers, and has a head count of about 200 000 employees. But it is Fordism which
has marked the history of economics as a method of production; it has been adopted and
used since its creation to this day especially in the car industry. The advent of automation
and machines has replaced this dominant model.
However, Fordism can be found in services when the business model is based on group
work, such as call centres or dispatch and delivery platforms of the Amazon kind which
function along the principles of the division of labour.
30
UE
COUrs 1 AnglAis des AffAires 218
Word box
Industrial tycoon: magnat, grand capitaine d’industrie
Count: effectif
Word box
Lean manufacturing: production allégée ou à flux tendu
Maintenance of parts: pièces détachées
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
D. Global Trade
31
UE
218 AnglAis des AffAires COUrs 1
∙ 2. HOS theory
This theory bears the initials of the three economists who introduced it between 1919 and
1953: Heckscher, Ohlin and Samuelson. Based on Ricardo’s study of countries’ comparative
advantage, HOS confirm that to reach a balance in global trade, countries must export their
abundant production and import the products they are lacking.
The same logic should be used for labour: economies where the labourforce is cheap must
invest in labour-intensive industries. HOS advocates the benefits of international trade.
E. Global Finance
The free flow of capital around the world may be taken for granted today in the context of
globalisation and decades after the advent of the market economy. However, it is essential
to remember that finance was liberalised following the recommendations of economists like
Milton Friedman (for deregulation) and the works of Henri Bourguignat a few years later.
Bourguignat is a contemporary French economist; in the 1980’s his study of international
finance identified “3D’s” as the source of the phenomenon: de-compartmentalisation,
de-regulation and de-intermediation.
De-compartmentalisation describes the removal of the barrier separating deposit banks and
investment banks so that they have become retail banks.
De-regulation means the end of strict rules governing banking services, which resulted in
lower costs between banks which could trade with each other more freely.
De-intermediation signals the new way for firms to find funds, no longer only through bank
loans but through securities issued by financial institutions. It marked the advent of the
stock market as a major economic agent.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
You need to bear in mind that theories on global trade and of deregulation of capital are
both crucial to understand. They account for the industrialisation of Western economies
and the take-off of emerging economies once they adopted the same models of growth such
as exports and opening up to free trade.
Today we have entered the digital age, and a new “D” has emerged: de-materialisation!
Word box
To take for granted: tenir pour acquis
Deposit bank: banque de dépôt
Retail bank: banque commerciale
Securities: titres, produits financiers
Stock market: Bourse
To account for: justifier, expliquer
The take-off: décollage
32
UE
COUrs 1 AnglAis des AffAires 218
Word box
Disruption: changement radical
To entail: entraîner
A patent: un brevet
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
b. Types of innovation
He defined five types of innovations:
∙ New products
∙ New methods of production
∙ New raw material
∙ New work organisation
∙ New market
Here are examples:
∙ Fordism illustrates the case of a new method of production (mass production) which
resulted in a disruption of previous models and an economic boom;
∙ The digital age has been using a new raw material: data (and now “Big data”) the main
resource to power the new economy.
33
UE
218 Anglais des affaires COURS 1
focus
The different types of markets
1. A monopoly: It is the economic situation when one single seller dominates the whole
market. Examples include Microsoft (software), Google (search engines) or Monsanto
(seeds).
The firm acquires the largest market share thanks to its advance mostly in terms of tech-
nology as well as its patents. Sometimes monopolies are gained with the help of favourable
government legislation, which is the exact opposite of antitrust laws; for example when
a state favours the largest bidder during a public procurement or when it allows for tax
breaks or tax credits. Patents are granted by state agencies so it can also be seen as a form
of protectionism of these firms.
2. A duopoly: is very similar to a monopoly but involves two organisations owning all
or most of the market of a product or a service. This is the case for example with Boeing
and Airbus in aeronautics, or Amazon and Apple for e-books. Duopolies can have the same
power as a monopoly if they collude (agree) on production and prices, which is illegal
(anti-trust laws).
3. An oligopoly: The situation is that of a small number of sellers on the market, and
they reap all or most of the market share. They use their advance and the possibility they
are given to make economies of scale to grow, make profit margins and beat competition.
4. A monopsony: Case when there is only one buyer and many sellers or wholesalers.
This is mostly the case for the public sector where the state is the employer of agents
(teachers, policemen and women, nurses etc. sell their workforce) or in the case of public
procurements when the state provides contracts. Monopsonies can be found in agriculture
or industries like mining extraction too, one large firm buying from several smaller produc-
ers or workers.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Word box
Wholesaler: grossiste
Word box
Landmark: référence
34
UE
COURS 1 Anglais des affaires 218
∙ 2. Endogenous growth
In the 1980’s a group of American economists–Paul Romer, Robert Barro and Robert Lucas–
examined the causes of growth and offered a whole new explanation from the traditional
school of thought.
Indeed, the reasoning until then to account for the boom of the economic situation in the
west after WWII was that it was all down to the factors of production, i.e. land, equipment
and capital. Technological progress was considered as an outside (exogenous) element.
The novelty consisted in determining other factors within the ecosystem (internal or endog-
enous). It became apparent that growth was stimulated first and foremost by technology.
Technology being brought about by investments in other forms of capital than just finance.
a. Technological capital
Innovation: it is crucial for an organisation to invest massively in innovation through a solid
R and D (Research and Development) department.
This part also concerns the importance of owning intangible assets such as patents to
secure a monopoly and raise the value of the firm’s portfolio.
b. Strategic capital
Firms need to acquire the right strategies to adopt and implement innovation.
c. Human capital
Having the best qualified staff is essential so it is fundamental to train them. It is the role of
education (state) and of firms through apprenticeship or other in-house programmes. This
is about building and upgrading a certain form of know-how.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
d. Public capital
This is when the state steps in: through its indispensable investments in infrastructure–
including the key telecommunications industry–and education.
Word box
Intangible assets: actifs immatériels
To adopt and implement: mettre en place
focus
Externalities
Externalities in the economy are the consequences or secondary effects of the production
and consumption of goods and services on the well-being of everyone and on the environ-
ment. Externalities can be positive or negative, yet they happen to be mostly negative.
Here are some examples of positive externalities:
∙∙ When a producer opts for organic farming, the consequences are beneficial not only
for consumers but also for the environment as it means less pollution for the nearby riv-
ers or underground water levels.
35
UE
218 Anglais des affaires COURS 1
∙∙ Besides, if a beekeeper has his or her activities in the vicinity, the bees will be attracted
by the farmer’s crops and start pollinating them, so the benefits are reciprocal.
∙∙ Innovation brings about many benefits such as a better access to information, educa-
tion (Moocs), telecommuting…
∙∙ The state produces most of the positive externalities: through education for instance,
it funds the future skills which the private sector will be needing. Through healthcare
campaigns such as compulsory vaccination. Or when the state regulates the economy
and acts for the general interest (e.g. fight against tax evasion).
As for negative externalities:
∙∙ Pollution from industrial activity
∙∙ Tax evasion
∙∙ Stressful working conditions, layoffs…
∙∙ Cost for the community in terms of healthcare.
An effective way to make sure the private sector shares the costs of its negative externali-
ties is to make companies pay taxes (e.g. carbon tax).
Otherwise, through their commitment to CSR (Corporate Social Responsibility) firms vow
to implement measures to limit their detrimental impacts.
Word box
Organic: bio
Crops: cultures
∙ 3. Economies of scale
Large firms can increase their production and lower costs because the costs are spread over a
great number of goods. The cost of every extra decreases as production increases.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
This is easy to observe in the car industry where there are few manufacturers and a large
demand (type of market: oligopoly).
In the case of digital goods, the concept of economies of scale is different. Firms launching
an innovation have to support high fixed costs (servers, software development costs etc.)
but, because the intangible goods are easily replicated (copy-paste function) and distri
buted, the marginal cost is close to zero!
Think about entertainment (movies, series, music), the media, software, online content,
apps… There is hardly any cost for maintenance, except the occasional updates and the
operating costs are reduced to the strict minimum, for example wages as the firms’ head
count is very low.
Word box
Copy-paste: copier-coller
36
UE
COUrs 1 AnglAis des AffAires 218
Side note
∙ lesLa revue Courrier international est un excellent investissement : chaque semaine, elle offre
meilleurs articles des plus grands titres de presse mondiaux, tous traduits en français. Une
entrée en matière qui pourrait (devrait ?) vous donner envie de retrouver l’article dans sa ver-
sion originale sur Internet, en plus d’une source de sujets pour alimenter votre culture générale !
∙ Le site Ofup.fr propose des abonnements à une très grande quantité de magazines et mensuels
avec des réductions conséquentes (de 30 à 70 %) aux étudiants.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
A. the press
37
UE
218 Anglais des affaires COURS 1
The level of English is relatively high, journalists often use literary expressions, metaphors
and other cultural allusions. Not the easiest for French students who struggle to understand
press articles, but ideal for study in class and for those of you who have a good command of
written English and want to improve their level.
However, like most (if not all) papers The Economist uses a “paywall”, i.e. a subscription fee is
required to have access to articles online. You are only entitled to a very limited number of
free articles per month otherwise.
Economist.com
Word box
Acumen: perspicacité
Arts: sciences humaines
b. The Guardian
This is a more “accessible” newspaper for English learners as it addresses more general issues
using less technical or literary vocabulary. The Guardian is a British daily newspaper which
was founded in 1821 to offer “modern, innovative (…) healthily sceptical but not cynical”
investigative journalism.
The newspaper sells approximately 187,000 issues daily, and on weekends it publishes the
Observer (a paper it acquired in 1993).
The Guardian’s readership tends to be younger than that of The Economist (average age: 44),
though just as educated. The editorial policy is also more to the left (“social democrat”).
Unsurprisingly, it has defended a pro-Europe stance.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Good news, it hasn’t been using a paywall but encourages readers to support it through
subscriptions and donations.
Theguardian.com/uk
c. The Times
This is a daily newspaper too; its circulation is bigger with over 400,00 issues published
and the weekend issue called The Sunday Times is very popular with a circulation of over
700,000. It is part of News Corp, the media group owned by media tycoon Rupert Murdoch.
The Times has a conservative editorial policy, yet it has a more internationalist view–it has
campaigned for the Remain vote (to stay in the EU) during the Brexit debate–than other
publications of the News Corp like The Sun (the number one British daily in terms of circula-
tion), which is openly eurosceptic (against the European Union). One of the covers of The
Times read “BeLeave in Britain” (note the pun!).
Thetimes.co.uk
38
UE
COURS 1 Anglais des affaires 218
d. Financial Times
Easily recognisable with its pages in salmon-orange hue (teinte), the FT is a reference for the
business community, the paper to read for any update on stocks, shares, mergers, markets,
etc.
This is also a historical daily, it was founded in 1888; its circulation is of 1.6 million and its
editorial policy is labelled as “liberal”.
Ft.com
Telegraph.co.uk
g. The Independent
This is a pure player (100% digital) daily newspaper. Despite its name, this daily is labelled
as “leftist” and Pro-European. The articles are of good quality and easily understandable for
learners, and the good news is that there is no paywall (so expect a lot of adverts too). So go
to the website to read the news from time to time!
Independent.co.uk
h. Tabloids
In the UK, the press is still very dynamic despite the digital revolution which has hurt the
paper media on a global scale. The British love their daily, weekly or Sunday papers!
In terms of circulation, the first three dailies happen to be tabloids, i.e. papers containing
shorter articles, with a lot of images, focusing on national news and gossips on celebri-
ties. The tone is usually sensationalist with a taste for scandals, and journalists offer very
biased comments full of cynicism–they hate “politically correct” speech–and scepticism
(Euroscepticism being the latest trend). These tabloids are: The Sun (over 1.4 million),
39
UE
218 Anglais des affaires COURS 1
The Daily Mail (1.2 million) and The Mirror (over 560,000, supports the Labour Party and is
pro-European).
The course you will be following will not present you with any of these tabloids, as we
favour quality journalism, but to understand a country’s society and culture, it is highly
recommended to go and browse the online pages of these tabloids!
The term “tabloid” may also refer to the size of the newspaper or magazine; it is smaller than
the traditional (but less and less used) broadsheet size: 280mm×430mm instead of the A1
paper size of the broadsheet. These larger papers are more common in the USA, though
The New York Times, The Washington Post or The Wall Street Journal have all trimmed down
their pages recently.
Word box
Biased: parti pris/partial/subjectif
∙ 2. American newspapers
a. The New York Times
This is the reference US daily paper! It was founded in 1851 and boasts an average of 3 million
readers, among whom 2.5 million for the digital version.
The quality of the NYT’s investigative articles is acknowledged internationally; it has earned
it 125 Pulitzer Prize awards so far. Its editorial line is “social democrat”, with a bias against
Donald Trump’s politics.
You can have access to only a small number of online articles because of the NYT’s paywall.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Nyt.com
b. Other dailies
∙∙on
The Wall Street Journal has 1.7 million subscribers and no less than 42 million visitors
its website! This makes it the number one digital quality newspaper globally. The WSJ
is now owned by Rupert Murdoch’s News Corp and has diversified its content, offering a
wider range of subjects than just business and finance.
It is still considered the “manifesto” for businessmen eager to keep updated on the
financial markets. It is a serious contender (competitor) for The New York Times, having
earned 37 Pulitzer Prize awards. The tone of many columns are very biased to create
controversy.
Wsj.com
40
UE
COURS 1 Anglais des affaires 218
∙∙the
USA Today is a favourite among Americans, its circulation is of 1.7 million. It is dubbed
“CNN of written press” because it offers quality though short articles (free online
access) focusing on updated news and sometimes scoops ahead of other major media.
∙∙ Every big city has its daily and the ones which have a wider reach than just the state’s
borders are: the New York Post, The Washington Post, L.A Times, The Boston Globe…
c. Weekly magazines
The two flagship (phare) magazines used to be Time and Newsweek. But the digital era has
changed the deal.
Time has a global circulation of 6 million issues; its articles are of good quality and are
c haracterised by their length, turning them into short reports illustrated by photos.
Its legendary “Person of the Year” issue is much acclaimed and discussed every year.
Many free archives on its website.
Time.com
Newsweek used to be a contender but its circulation dropped sharply in the early 2000,
forcing it to turn to a digital only model, before returning to print in 2014. Good quality and
lengthy articles are its specificities.
Newsweek.com
Other magazines specialising in business and economics include Forbes–a bi-monthly glossy
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
magazine with liberal views and a high circulation (845,000); or Harvard Business Review,
a monthly published by the famous prestigious university with in-depth articles written by
experts in economics, finance, management and business like Michael Porter.
d. Pure players
∙∙The Christian Science Monitor is a non-profit media which can be found mostly in its
digital version, though it gets printed once a week too. Despite its name, no religious
bias can be noticed (it’s just a reference to the first source of its funding), and articles are
well written and investigated on a number of various national and international subjects.
Highly recommended especially as there are many free articles.
Csmonitor.com
41
UE
218 AnglAis des AffAires COUrs 1
∙ economy,
Project Syndicate is also a non-profit publication. It is made of many sections–the
science, the environment, culture, etc.–written by international experts in
each field (Bill and Melinda Gates or Yanis Varoufakis) providing in-depth views and
commentaries. Go browse it for many free articles on Website.
Project-syndicate.org
∙ aSlate is another online only magazine (it actually belongs to The Washington Post) with
large readership. There is a French version too but of course you are advised to visit
the US version for long, investigated articles on many issues such as politics, society or
technology.
Slate.com
∙ 1. Videos
Nearly all of the above-mentioned newspapers offer a video section on their websites.
Check them out for an excellent source of mini-documentaries. You will practice your
understanding of oral English as well as develop your recognition of the various accents,
while piling up on the knowledge.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Apart from these major media, the internet has a fabulous range of other videos on the state
of the economy and business, including the one from the BBC. We highly recommend that
you become familiar with TED.com. Technology Entertainment and Design is a non-partisan
and non-profit website whose content is free of access.
What makes TED unique is its format: experts, professionals and celebrities in many fields
are filmed during their presentation speech. It’s very entertaining and thought-provoking
and last but not least, you can choose the settings and opt for subtitles (in English), making
it easier to understand it all and you can then associate sound and spelling.
42
UE
COURS 1 Anglais des affaires 218
∙ 2. News channels
With the variety of cable or internet TV on offer, there is no longer any excuse to switch on
to a major news channel to get an update in English.
Check out the number associated on your TV remote control for: BBC World, France 24 in
English, CNN (inventor of live coverage), MSNBC or Fox News which, unlike CNN, supports
President Trump, is extremely biased but worth watching if only to get a precise idea of what
a bias means!
Word box
Live coverage: informations en continu
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
43
UE
218 AnglAis des AffAires COUrs 1
p i t re
ha
c
3. Grammaire
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
I can I cannot/I can’t can I? can I not?/can’t I?
Can (forme invariable à
toutes les personnes)
I must I must not/I mustn’t must I? must I not?/mustn’t I?
Must (forme invariable à
toutes les personnes)
I have got(2)/I’ve got I have not got/ have I got? have I not got?/
I haven’t got haven’t I got?
Have got
he has got(1)/he’s got he has not got/ has he got? has he not got?/
he hasn’t got hasn’t he got?
1. Formes identiques pour he, she et it.
2. Formes identiques pour we, you et they.
44
UE
COURS 1 Anglais des affaires 218
➠➠ La forme affirmative
Le sujet précède toujours le verbe.
Examples
∙∙The documents are ready.
∙∙ I must obtain the authorisation from the accountant (comptable).
La forme contractée est préférable pour la langue écrite aussi bien que parlée. La forme non
contractée est appropriée lorsque l’on veut insister sur le sens, et aussi pour les documents
formels tels que des contrats.
➠➠ La forme interrogative
Pour be, can et must, la forme interrogative se construit en inversant les positions relatives
du sujet et du verbe.
Examples
∙∙Are the documents ready?
∙∙Must I obtain the authorisation from the accountant?
Can you transfer (virer) the money into my account (compte)?
∙∙
Pour have got, seulement have et has sont inversés avec le sujet et got reste à sa position
initiale (après le sujet).
Examples
∙∙Have you got the data (données)?
∙∙ Has the secretary got the file (dossier)?
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Dans une question, la position du sujet est fixe, que ce soit un nom ou un pronom. Le sujet
n’est jamais le premier élément d’une question ; il est toujours placé après am, is, are, can,
must, have, et has :
Examples
∙∙IsIs Microsoft a computer company? (et non : Microsoft, is it a computer company?)
∙∙Has it got a large staff (effectif)?
it a computer company?
∙∙Must the employees work hard?
∙∙
➠➠ La forme interronégative
Remarquez la différence entre les formes contractées et non contractées dans la tournure
interronégative.
45
UE
218 Anglais des affaires COURS 1
Examples
Formes contractées Formes non contractées
Aren’t the calculations right (juste/exact)? Are the calculations not right?
Can’t she attend (assister)? Can she not attend?
Mustn’t we respond quickly? Must we not respond quickly?
Haven’t I got everything? Have I not got everything?
b. Utilisations spéciales de to be
Dans certains cas, l’anglais utilise to be là où le français emploie « faire » ou « avoir ». Voici
les plus importants à retenir :
To be remplace « faire » :
It’s nice out → Il fait beau
It’s dark out → Il fait nuit
It’s light out → Il fait jour
To be remplace « avoir » :
I’m thirty years old → J’ai trente ans
I’m hungry/thirsty/sleepy → J’ai faim/soif/sommeil
I’m right/wrong → J’ai raison/tort
Remarquez les traductions du mot right selon les sujets employés :
∙∙pour les choses : It’s right → C’est exact/juste
∙∙pour les personnes : We’re right → Nous avons raison
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
« Il y a » est traduit par there is au singulier et, au pluriel par there are :
There is one document → Il y a un document
There are many documents → Il y a beaucoup de documents
To be remplace « aller » :
How are you? → Comment allez-vous ? ; Comment vas-tu ?
I’m fine, thanks. → Je vais bien, merci.
How is business? → Comment vont les affaires ?
To be able to est fréquemment une façon d’exprimer le verbe « pouvoir » :
I am able to = I can
She (he/it) is able to = She (he/it) can
You (we/they) are able to = You (we/they) can
Examples
∙∙I’m now able to estimate the costs (coûts/frais/charges).
∙∙They aren’t able to do it.
Is he able to come?
∙∙Aren’t you able to help us?
∙∙
46
UE
COURS 1 Anglais des affaires 218
remember
On emploie la préposition to après les formes de be able, mais jamais après can: I’m able
to do it ou I can do it (je peux le faire).
Examples
∙∙The bus is supposed to come now. → Le bus doit arriver maintenant. (et non :
The bus must come now.)
∙∙que…
He’s supposed to see them today. → Il doit les voir aujourd’hui ; il est prévu
To be supposed to peut également signifier « être censé » au sens d’une conformité à une
règle, à des instructions ou à un rôle.
Examples
∙∙Accountants are supposed to prepare the accounts.
∙∙ They aren’t supposed to give an opinion on the accounts.
remember
On emploie to avec les formes de supposed to, mais jamais avec must :
• She must leave (= obligation) → Elle doit partir.
• She is supposed to leave (= c’est prévu) → Il est prévu qu’elle parte.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
47
UE
218 Anglais des affaires COURS 1
Example
To work (travailler, marcher/fonctionner)
Remarquez là aussi les différences dans la position des mots entre les formes contractées et
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
non contractées :
Doesn’t this machine work? ou Does this machine not work?
Tous les verbes, excepté be, can, must et have got, doivent être utilisés avec do/don’t et
does/doesn’t :
∙∙ What types of films do you like?
∙∙ When do they prepare the budget?
∙∙ Where does the company have its headquarters (siège social)?
Comparez les formes interrogatives et négatives au présent pour be, can, must, have got
avec les formes pour tous les autres verbes :
48
UE
COURS 1 Anglais des affaires 218
➠➠ Le verbe to do
Le verbe to do fonctionne comme les autres verbes en utilisant les auxiliaires do et does :
Examples
∙∙What do you do for a living? → Que faites-vous dans la vie ?
∙∙ How do you do this procedure?
∙∙The company has one subsidiary (filiale) = The company has got one subsidiary.
∙∙I don’t have the time to speak now = I haven’t got the time to speak now.
Parfois, les deux formes sont utilisées dans la même phrase :
∙∙ We don’t have the money, and we haven’t got the infrastructure.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Examples
∙∙ItMost
snows in winter.
∙∙Peter people (la plupart des gens) work from Monday to Friday.
∙∙ always takes the bus to his office. He never goes by car (en voiture).
49
UE
218 Anglais des affaires COURS 1
De tels mots sont les « partenaires » du présent simple. Ils sont explicites le plus souvent,
mais peuvent parfois être sous-entendus. Vous trouverez ci-après leurs positions dans la
phrase.
Examples
∙∙The Accounting Department (service comptabilité) has a meeting (réunion) on
Mondays.
∙∙The accountant prepares the balance sheet on a monthly basis.
∙∙ On weekends, I play tennis if it’s nice out.
50
UE
COURS 1 Anglais des affaires 218
Example
At the moment, they are constituting their new company.
51
UE
218 Anglais des affaires COURS 1
Cette forme de présent est employée en combinaison avec des compléments de temps qui
expriment l’idée de « à cet instant ; maintenant ». De telles expressions « partenaires » sont :
now, right now, just now, at the moment, at this moment.
Example
Today I’m working on my English lesson and I’m not working on accounting.
Dans ce cas, le présent progressif ne signifie pas nécessairement que le sujet agit pendant
toute la période. Today I’m working on my English lesson ne veut pas dire que je travaille ma
leçon d’anglais pendant que je prends mes repas. La traduction française est « Aujourd’hui,
je travaille ma leçon d’anglais… ». Le présent progressif est alors employé avec des complé-
ments de temps tels que : today, this morning, this week, this month, this year.
Examples
∙∙The climate is changing. → Le climat change.
∙∙ They are starting to make a profit. → Ils commencent à faire un bénéfice.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
(Now) You are (now) reading this explanation (now).
Examples
Every week the company accountant works on many tasks (tâches). Today the
accountant is working on the balance sheet.
→ Chaque semaine, le comptable de l’entreprise travaille sur beaucoup de
tâches. Aujourd’hui, il travaille sur le bilan.
Comme vous pouvez le voir, la traduction des deux formes du présent est la même en
français !
52
UE
COUrs 1 AnglAis des AffAires 218
remember
Ces verbes sont toujours employés avec le présent simple et avec toutes « les expressions
partenaires » :
• I always understand what you mean and I understand what you mean now.
• This car belongs to the company.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
B. le prétérit
À l’instar du temps du présent, le temps du passé peut être difficile à maîtriser pour un
Français. Cependant, lorsque l’on a complètement assimilé ces deux temps, le reste de la
grammaire anglaise est facile. Nous avons vu que les formes du présent sont plus complexes
et variées en anglais qu’en français. Le passé est difficile pour la raison opposée : sa simpli-
cité « réductrice ». De même, les catégories conceptuelles pour diviser la notion de temps
diffèrent entre les deux langues.
Le prétérit, appelé simple past ou past simple en anglais, est la forme la plus importante car
la plus utilisée. Le prétérit a une forme de base plus deux variations :
∙ le prétérit simple ;
∙ le prétérit en be + -ing ;
∙ la forme used to.
53
UE
218 Anglais des affaires COURS 1
∙ 1. Le prétérit simple
Commençons avec le prétérit simple qui est la forme de base du prétérit, et qui est utilisée
pour les actions passées, datées et terminées.
C’est donc la forme du récit littéraire ou historique.
On la retrouve aussi bien sûr dans les articles de presse pour évoquer des événements ponc-
tuels (the agreement was signed last week).
➠➠ Be
➠➠ Utilisations spéciales de to be
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
« Naître » est traduit par to be born
Les formes was born et were born correspondent au passé composé français.
Examples
∙∙Where were you born? → Où êtes-vous né(e) ?/Où es-tu né(e) ?
∙∙ I was born in Sydney → Je suis né(e) à Sydney.
Comme nous l’avons déjà vu dans la première partie, to be peut, dans certaines expres-
sions, remplacer d’autres verbes français. Ainsi, au prétérit :
Faire
54
UE
COURS 1 Anglais des affaires 218
Avoir et il y a
Aller
∙∙How were they? They were fine. → Comment allaient-ils ? Ils allaient bien.
∙∙How is business? → Comment vont les affaires ?
Pouvoir
Was able to et were able to sont des formes alternatives de could.
∙∙Jane and Phillip were able to attend (assister à) the meeting but I wasn’t able to be present.
Devoir
Was supposed to et were supposed to sont les prétérits de « devoir » dans les contextes de
prévision ou dans le sens d’être « supposé faire » ou « censé faire ».
∙∙ The bus was supposed to come 5 minutes ago. → Le bus devait arriver…
∙∙ You weren’t supposed to do that! → Vous n’étiez pas censé…
55
UE
218 Anglais des affaires COURS 1
Example
To work
Example
To speak
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
I did Did I do? I did not do Did I not do?
I didn’t do Didn’t I do?
56
UE
COURS 1 Anglais des affaires 218
remember
• Tous les verbes au prétérit simple ont une forme invariable pour toutes les personnes,
sauf le verbe be avec ses deux formes was et were.
• On emploie did et didn’t pour les formes interrogatives et négatives au prétérit simple
de tous les verbes sauf be et can.
d. Le sens du prétérit
L’idée du prétérit est simple et implique les conditions suivantes :
∙∙ l’action est terminée ;
∙∙ la période pendant laquelle elle a eu lieu est finie, autrement dit, le début et la fin de
l’action se situent au passé ;
∙∙ rien dans l’action ne se réfère au présent.
Les conditions pour le prétérit simple sont assez larges et générales. Par conséquent, trois formes
françaises du passé peuvent presque toujours se traduire par le prétérit simple en anglais :
∙∙ le passé simple français ;
∙∙ le passé composé ;
∙∙ l’imparfait.
Ainsi, ces trois formes du français ont normalement la même traduction en anglais :
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Que l’action soit courte ou longue, récente ou ancienne, unique ou répétitive, cela ne modi-
fie pas cette forme du passé. Les distinctions exprimées en français par différentes formes
du passé ne se retrouvent pas en anglais dans lequel la forme de base, le prétérit, signifie
seulement que l’action et la période où elle se situait sont terminées.
Il faut noter que le prétérit est aussi utilisé pour traduire le plus-que-parfait en anglais
quand l’antériorité d’une action par rapport à une autre action est claire (c’est surtout la
tendance de l’anglais américain).
Examples
∙∙The company announced that it had good results for the fiscal year. → La société
a annoncé qu’elle avait eu de bons résultats pour l’exercice.
∙∙It said that its profits rose. → Il a annoncé que ses bénéfices avaient augmenté.
57
UE
218 Anglais des affaires COURS 1
Lorsque vous traduisez le passé composé français en anglais, soyez vigilant, de ne pas tra-
duire les auxiliaires « avoir » et « être »…
Examples
∙∙J’ai été → I was
∙∙J’ai étudié → I studied (et non I have studied)
J’ai pu → I could
∙∙J’ai fait → I did
∙∙J’ai eu → I had
∙∙Je suis resté → I stayed (et non I am stayed)
∙∙Je suis allé → I went
∙∙
… et non plus avec les formes interrogatives et négatives où l’auxiliaire est toujours did
(sauf pour be et can qui n’ont pas d’auxiliaire).
Examples
∙∙was I?/I wasn’t
∙∙did I study?/I didn’t study
could I?/I couldn’t
∙∙did I do?/I didn’t do
∙∙did I have?/I didn’t have
∙∙did I stay?/I didn’t stay
∙∙did I go?/I didn’t go
∙∙
e. Les expressions « partenaires » du prétérit simple
Les mots « partenaires » du prétérit sont des expressions qui indiquent une période située
totalement au passé. Ces expressions peuvent être explicites ou implicites.
Examples
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Anglais Français
In 2001 En 2001
In the 1960’s Dans les années 1960
One second ago Il y a 1 seconde
10,000 years ago Il y a 10 000 ans
For two years Pendant deux ans
For twenty years Pendant vingt ans
Last year L’année dernière
Last week La semaine dernière
This morning… Ce matin
At 10 a.m. last Monday À 10 heures du matin lundi dernier
From 1980 to 1990 De 1980 à 1990
When I was in Scotland Quand j’étais en Écosse
During the Roman Empire Pendant (sous) l’Empire romain
Yesterday Hier
The day before yesterday Avant-hier
58
UE
COURS 1 Anglais des affaires 218
Comme nous l’avons vu pour le présent, les compléments de temps (qui expriment quand
ou pendant combien de temps l’action s’est déroulée) se placent en début ou en fin de
phrase :
∙∙ Last year I went to London. I stayed there for three months.
∙∙ What did you do yesterday?
∙∙ During our last vacation (vacances), I played tennis and Jim went sailing (a fait du bateau
à voile).
Un adverbe de temps (qui exprime la fréquence d’une action) tel que, par exemple, always,
never, rarely et often, se place après was, were et could :
∙∙ We were always keen (enthousiaste) to participate.
∙∙ They could never make a decision (prendre une décision).
Pour tous les autres verbes, had to y compris, un adverbe de temps se place devant le
verbe :
∙∙ He never made a mistake (faire une erreur).
∙∙ He always had good judgement.
Example
In the 1990’s, there was a trend (tendance) for companies to consolidate. As a
result, there were many mergers (fusions) between big firms.
Ago est le complément de temps qui correspond à « il y a » appliqué au temps et s’utilise
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
pour indiquer quand une action terminée a eu lieu dans le passé. En anglais, on met la
période de temps avant le mot ago. L’ordre des mots est donc le contraire de l’ordre français.
Comme tout complément de temps, une expression avec ago se place au début ou à la fin
de la phrase.
Examples
∙∙IThree
met him five months ago. → Je l’ai rencontré il y a cinq mois.
∙∙ years ago, the company created a new subsidiary (filiale).
« Il y a » appliqué au temps est traduit seulement par le mot ago. Il est incorrect d’utiliser
there is.
Correct Incorrect
10 days ago There is 10 days ago
59
UE
218 Anglais des affaires COURS 1
60
UE
COURS 1 Anglais des affaires 218
When et while (en même temps que/pendant que) sont aussi des partenaires typiques :
∙∙James: What were you doing when they were discussing the problem?
∙∙Jennifer: I was reading while they were discussing the problem.
C’est-à-dire que la forme en be + ‑ing du prétérit est employée pour décrire des actions qui
étaient en train de se passer simultanément à un certain moment précis :
∙∙ At that moment, I was reading and they were discussing the problem.
Comme nous l’avons vu pour le présent, seuls les verbes « d’action » peuvent se terminer
avec « -ing ». Les verbes de « non-action » doivent utiliser le prétérit simple :
∙∙ What did you understand when he was explaining the problem to you? (et non Were you
understanding?)
La forme en be + ‑ing du prétérit est aussi fréquemment utilisée comme contexte passé
dans le cadre duquel une action ou un événement sont intervenus :
∙∙ What were you doing (le contexte) when the accident happened? (l’événement)
→ Que faisais-tu/faisiez-vous quand l’accident est survenu ?
→ Qu’étais-tu/étiez-vous en train de faire quand l’accident est survenu ?
Ici, l’action qui est intervenue dans ce contexte est ponctuelle. Elle n’est pas à la forme pro-
gressive mais plutôt au prétérit simple. Cette construction correspond en français à l’utilisa-
tion de l’imparfait (le contexte) avec le passé composé (l’action intervenante) :
∙∙ John was taking a shower (le contexte), when the phone rang (l’événement).
→ John prenait une douche quand le téléphone a sonné.
remember
« Pendant » peut avoir trois traductions : during + nom, for + durée et while
(pendant que).
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Examples
∙∙Icould
was going to send them an e-mail, but they called on the phone just before I
send it. → J’allais leur envoyer un e-mail…
∙∙and instead we bought a DVD player. → Nous allions acheter un nouvel écran
We were going to buy a new flat-screen television, but we changed our minds
plat mais nous avons changé d’avis et, à la place, nous avons acheté un lecteur
DVD.
61
UE
218 Anglais des affaires COURS 1
c. La forme used to
Voici la troisième exception où l’on n’utilise pas le prétérit simple pour traduire l’imparfait
français. Quand on veut préciser le fait qu’une situation passée durait pendant une longue
période ou qu’une action dans le passé était habituelle pendant longtemps, on a la possibi-
lité d’utiliser used to devant le verbe :
∙∙ I used to live in San Francisco. → Je vivais à San Francisco (autrefois).
∙∙ They used to play tennis every day. → Ils jouaient au tennis chaque jour (auparavant).
Cette forme correspond au concept français de l’imparfait en association avec l’idée d’un
autrefois qui n’est plus.
Used to, qui est considéré en anglais comme une forme du prétérit, s’emploie avec did et
didn’t pour les questions et les négations :
∙∙ I used to speak Spanish, but that was a long time ago.
∙∙ Where did you use to live before coming to Paris?
∙∙ You didn’t use to smoke before. When did you begin?
∙∙ I never used to go to the gym, but now I go every day.
Pourtant, l’anglais considère cette forme comme facultative, plutôt comme une manière
« économique » de dire une phrase au prétérit qui est beaucoup plus longue. Par exemple, la
phrase : They played tennis on a regular basis in the past but now they don’t play anymore
(ne plus) peut être remplacée par : They used to play tennis.
remember
L’imparfait français a trois traductions possibles. Tout dépend du temps dans lequel l’action
s’est déroulée et de l’expression « partenaire » associée qui exprime cette notion de temps :
1. Le prétérit simple
• I worked hard when I was in New York. → Je travaillais dur quand j’étais à
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
New York.
2. La forme en be + ‑ing du prétérit, la traduction la plus fréquente de l’imparfait
français :
• I was working hard at 5 p.m. on Saturday. → J’étais en train de travailler dur à 17 heures
samedi.
• I was working hard while they were watching television. → Je travaillais dur pendant
qu’ils regardaient la télé.
• I was working hard when the doorbell rang. → Je travaillais (j’étais en train de
travailler) dur au moment où la sonnette a retenti.
… et sa variante avec « allais (allait, etc.) + faire » :
• I was going to work hard but my schedule changed. → J’allais travailler dur mais
mon planning a changé.
3. La forme used to pour exprimer la notion d’un « autrefois » de longue et
régulière durée qui n’est plus (forme facultative utilisée pour être plus précis à la
place du 1. ci-avant) :
I used to work hard, but I don’t work hard anymore. → Autrefois, je travaillais
dur mais je ne travaille plus autant.
62
UE
COUrs 1 AnglAis des AffAires 218
Example
To talk → talked (prétérit), talked (participe passé)
Example
To bring → brought (prétérit), brought (participe passé)
Example
To see → saw (prétérit), seen (participe passé)
À la différence du prétérit, dans le present perfect, l’auxiliaire have ou has est employé pour
la forme affirmative et la forme du verbe ne se modifie pas pour les questions et les néga-
tions. Comparons les conjugaisons du present perfect et du prétérit :
63
UE
218 Anglais des affaires COURS 1
Exemple d’un verbe irrégulier où le participe passé a la même forme que le prétérit :
Exemple d’un verbe irrégulier où le participe passé a une forme différente du prétérit :
⇒ L’auxiliaire du present perfect est toujours le verbe « avoir », même pour les verbes fran-
çais où pour le passé composé l’auxiliaire serait le verbe « être » :
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Examples
I have arrived. → je suis arrivé ; they have come → ils sont venus ;
he has gone → il est allé ; she has left → elle est partie.
⇒ Pour le present perfect du verbe « avoir », on utilise have ou has comme auxiliaire avec le
participe passé had :
⇒ Les formes de « pouvoir » au present perfect sont : have been able to et has been able to
⇒ Les formes de « devoir » au present perfect sont : have had to et has had to
⇒ Pour le verbe to get (recevoir, obtenir, devenir), il y a deux formes du present perfect qui
sont la forme américaine et la forme britannique :
∙∙ la forme américaine : have gotten/has gotten ;
∙∙ la forme britannique : have got/has got.
64
UE
COURS 1 Anglais des affaires 218
Examples
∙∙The
now).
government has taken many measures (and I’m going to talk about them
∙∙The company has hired (embauché) a hundred new people this year.
Dans les exemples ci-avant, les actions sont terminées, mais les périodes ne le
sont pas – on est toujours « aujourd’hui » ou « cette année ».
⇒ Le present perfect est aussi employé quand le point de repère du temps de l’action est
« maintenant ». Ainsi, il est utilisé dans des expressions telles que until now (jusqu’à main-
tenant), until today (jusqu’à aujourd’hui), already (déjà) et not yet (pas encore) :
∙∙ We have received many favorable responses until now.
∙∙ Jason has already called but Francine hasn’t called yet.
Remarquez les différences entre already (affirmatif), yet? (interrogatif) et not yet (négatif) :
∙∙
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙∙Still… not (toujours pas, pas encore) est aussi assimilé au concept de « jusqu’à présent » :
I still haven’t heard from Sara.
∙∙aussi
Les expressions This is the first time (that)…, This is the second time (that), etc., font
référence au moment présent et sont employées en association avec le present
perfect :
This is the first time in my life (that) I have ever done this.
This is the fourth time (that) I have visited San Francisco.
65
UE
218 Anglais des affaires COURS 1
∙∙Les mots partenaires recently et ses synonymes lately et of late évoquent des instants
très proches du présent et par conséquent sont assimilés au concept de now :
We have recently spoken together.
The cost of living (le coût de la vie) has gone up (monté) lately.
∙∙« viens
De la même manière, just évoque un instant dont la référence est le présent. L’expression
(venons, etc.) de faire » est traduite par just + le present perfect :
∙
They have just come back from Canada. → Ils viennent de rentrer du Canada.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙∙ entre l’auxiliaire et le verbe ou au début ou en fin de phrase : recently, lately
‒‒ They have recently decided to merge (fusionner).
‒‒ Recently, they have decided to merge.
‒‒ We haven’t seen them recently.
∙∙ entre l’auxiliaire et le verbe ou en fin de phrase : already, not… yet
‒‒ I have already finished the assignment (mission).
‒‒ I have finished it already.
‒‒ I haven’t seen them yet.
‒‒ I haven’t yet seen them.
∙∙ avant le verbe : just, ever
‒‒ She has just left.
‒‒ Have you ever met them?
∙∙ avant l’auxiliaire : still
‒‒ They still haven’t sent the documents.
Les mots partenaires du prétérit se rapportent à des périodes entièrement passées. Ces
périodes sont toujours des moments spécifiques achevés dans le passé.
66
UE
COUrs 1 AnglAis des AffAires 218
Pour le present perfect, les mots partenaires évoquent à la fois le passé et le présent,
c’est-à-dire des périodes qui ont commencé dans le passé et qui se prolongent jusqu’à (ou
incluent) aujourd’hui ou maintenant.
On reconnaît à la structure du verbe que le prétérit concerne seulement le passé : la termi-
naison « -ed » du verbe (ou une forme irrégulière) indique la notion de passé. Quand on voit
ou entend une phrase au prétérit, seul le passé est évoqué :
∙ The client phoned one hour ago.
∙ The company’s results went up last year.
Que le present perfect concerne le passé et le présent est indiqué également par la struc-
ture du verbe : le présent du verbe have (ou has) suivi du participe passé. Ainsi, nous voyons
ou entendons le présent et le passé :
∙ The client has phoned this morning.
∙ The company’s results have gone up this year.
⇒ Lorsque nous voyons un verbe au prétérit sans mot partenaire, nous savons seulement
que l’action et sa période sont passées sans pouvoir dire quand cela s’est passé. Nous ne
savons pas si l’action s’est passée il y a longtemps, ou récemment :
She went to San Francisco peut vouloir dire aussi bien en 1980 qu’hier.
⇒ Quand nous voyons un verbe au present perfect sans mot partenaire :
She has gone to San Francisco, nous comprenons que cela s’est passé à un moment en rela-
tion avec le présent comme « récemment » ou « déjà » ou « déjà dans sa vie jusqu’à mainte-
nant ». C’est pourquoi le mot recently est aussi un mot partenaire du present perfect.
Le past perfect anglais est l’équivalent exact du plus-que-parfait français. Le past perfect est
composé du participe passé précédé par had (le passé du verbe « avoir ») pour toutes les
personnes. Il est invariable ; il n’y a qu’une conjugaison quel que soit le sujet.
Dans le tableau ci-après, les expressions en gras correspondent aux formes contractées.
Examples
∙ She had tried to contact him.
∙ Had they ever used that software program (logiciel) before?
I hadn’t been able to see her.
∙
67
UE
218 Anglais des affaires COURS 1
∙ 1. Points à retenir
bear in mind!
• Le verbe « avoir » au past perfect : had had.
• Le verbe « devoir » donne : had had to.
• Le verbe « pouvoir » au past perfect : had been able to.
• L’auxiliaire est toujours had même pour les verbes de mouvement :
–– We had already entered the meeting room.
–– He still hadn’t arrived.
L’action au past perfect était antérieure au moment passé qui sert de point de référence :
∙∙ He had already left before 5 p.m. → Il était déjà parti avant 17 heures.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Dans une phrase avec deux verbes – l’un au past perfect et l’autre au prétérit – il est clair que
l’action au past perfect a été antérieure à l’action au prétérit :
∙∙ He had already left when I called at 5 p.m.
Le past perfect sert ainsi à clarifier la succession des événements passés. Pourtant, quand on
énumère une séquence d’actions dans l’ordre de la première jusqu’à la dernière, une clari-
fication n’est pas nécessaire. On peut utiliser le prétérit en anglais pour toutes les actions,
comme en français on utilise le passé composé :
∙∙ I woke up, then I took a shower, got dressed and ate my breakfast. → Je me suis réveillé,
puis j’ai pris ma douche, je me suis habillé et j’ai pris mon petit-déjeuner.
Mais dans la phrase suivante, l’ordre des actions n’est pas respecté et une clarification est
nécessaire, d’où l’utilisation du past perfect :
∙∙Before I ate my breakfast, I had taken a shower and had got dressed.
68
UE
COURS 1 Anglais des affaires 218
Side note
Précision sur le present perfect et le past perfect
Les Américains ont une tendance réductionniste qui les amène à favoriser l’utilisation du prétérit.
Ainsi, dans un texte écrit par un journaliste américain, on peut trouver un partenaire du present
perfect employé avec un prétérit : He just resigned.
Un journaliste britannique n’écrirait jamais cela. Il insisterait sur l’utilisation du present perfect :
He has just resigned.
Beaucoup d’écrivains utilisent parfois le prétérit au lieu du past perfect quand la chronologie dans
la phrase ne risque pas d’entraîner de malentendu.
Nous vous encourageons à faire comme les Britanniques et à n’utiliser les
temps qu’avec leurs propres partenaires.
Examples
∙∙IThey
worked for this firm for 2 years.
∙∙It hadhave been waiting for too long/since the shop opened.
∙∙ not happened for years/since 2000.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
69
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
née ou qui a « maintenant » comme point de repère).
III. Le passif
Le passif n’est pas un temps, c’est une voix : on a le choix entre la voix active – the
company manufactures components – et la voix passive – components are manufactured
by the company.
Composition : auxiliaire be au temps et à la forme voulus et participe passé régulier ou
irrégulier.
Examples
∙∙The company was acquired last year. → La société a été acquise l’an dernier.
∙∙d’administration sera prise lors de la prochaine réunion.
The Board’s decision will be taken at the next meeting. → La décision du conseil
∙∙The building is being renovated. → Le bâtiment est en train d’être rénové (est
en cours de rénovation).
70
UE
COUrs 1 AnglAis des AffAires 218
∙ French employees are said to work fewer hours than their European counterparts.
∙ This manager is known for being very strict with staff.
∙ The supplier was believed to have gone bankrupt.
On remarque que l’on ne peut pas traduire mot à mot ; on a recours alors au pronom « on » :
on pense que, on dit que.
∙ Young interns are taught the rules of the company on day one.
We were told that the market was glutted. → On nous a dit que le marché était saturé.
∙
IV. Le futur
A. le futur de base
La plus grande différence entre les formes du futur des deux langues est le positionnement
de l’indication du futur. En français, l’indicateur du futur s’attache à la fin du verbe. En
anglais, l’indicateur précède le verbe. Normalement, cet indicateur est le mot will ou sa
négation contractée, won’t.
∙ 1. La forme de base
La forme de base du futur se construit avec l’auxiliaire will (affirmatif) et won’t (négatif)
devant le verbe. La conjugaison est la même pour toutes les personnes. Dans le tableau ci-
après, les expressions en gras correspondent aux formes contractées.
71
UE
218 Anglais des affaires COURS 1
Examples
∙∙Tomorrow, they will begin the assignment (mission).
∙∙When will I have an answer?
The company will reach (atteindre) its sales objectives.
∙∙You won’t have a response before next month.
∙∙
a. Le futur de « pouvoir »
« Pouvoir » a deux formes au futur qui ont exactement le même sens : can (identique aux
formes du présent) et will be able to. Ces deux formes sont invariables pour toutes les per-
sonnes. Comparons les formes du futur avec celles du présent :
Présent Futur
can(1) can(1)
am/is/are able to will be able to
1. Formes identiques à tous les pronoms personnels.
Examples
∙∙When
We will be able to do the job next week. = We can do the job next week.
∙∙public?will they be able to go public (entrer en Bourse)? = When can they go
remember
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Can n’est jamais suivi par to.
b. Le futur de « devoir »
Comme nous l’avons vu, « devoir » peut avoir deux sens différents.
➠➠ Obligation et nécessité
Dans ce cas, comme pour « pouvoir », il y a deux formes : must (identique aux formes du
présent) et will have to. Les deux sont invariables pour toutes les personnes. Comparons le
futur avec le présent :
Présent Futur
Must(1) Must(1)
Have to/has to Will have to
1. Formes identiques à tous les pronoms personnels.
72
UE
COURS 1 Anglais des affaires 218
Examples
∙∙→I willI must
have to call my stockbroker (agent de change, courtier en Bourse) later.
call my stockbroker later.
∙∙→ How much money must you invest?
How much money will you have to invest?
remember
Must n’est jamais suivi par to.
Présent Futur
am/is/are supposed to will be supposed to(1)
1. Formes identiques à tous les pronoms personnels.
Examples
In your new job as financial analyst, you will be supposed to (devrez) analyse
the possible future changes in a company’s investment risk. You will be supposed
to understand the mechanisms of the stock market.
À cause de sa longueur, will be supposed to est parfois remplacé par will have to :
∙∙ You will have to analyse…/You will have to understand…
… ou parfois par am/is/are supposed to :
∙∙The interest rate (taux d’intérêt) is supposed to rise (monter) next month.
∙
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
73
UE
218 Anglais des affaires COURS 1
Dans la forme interrogative, Shall I? et Shall we? ont souvent le sens de « Voulez-vous que
je… ? » et « Voulez-vous que nous… ? » :
∙∙ Shall I take care of the problem? → Voulez-vous que je m’occupe du problème ?
∙∙ Shall we begin the meeting? → Voulez-vous que nous commencions la réunion ?/
On commence la réunion ?
b. L’utilisation de shall pour les autres personnes
Il importe de vous rappeler que shall ne doit être utilisé pour exprimer le futur qu’avec
I et we. Si vous l’utilisez aux autres personnes, il a alors le sens particulier d’un ordre ou
d’un commandement, c’est-à-dire de l’imposition de votre volonté à une autre personne
avec ou sans son consentement, comme, par exemple, dans le cas d’un parent parlant à son
enfant désobéissant ou d’un roi parlant à ses sujets :
∙∙ You shall do your homework! → Tu vas faire tes devoirs !
Shall est donc fréquemment employé pour stipuler les engagements et les termes d’un
contrat :
∙∙ The XYZ-Company shall pay $10 million. → L’entreprise XYZ devra payer 10 millions de
dollars.
∙∙ The contract shall go into effect on January 1st. → Le contrat prendra effet le 1er janvier.
c. L’emploi de may à la place de can
En français, le verbe « pouvoir » signifie parfois qu’il existe une possibilité. Il se traduit alors
par may, d’où l’expression maybe (peut-être) :
∙∙ He may call today. → Il se peut qu’il appelle aujourd’hui.
∙∙ The client may say “yes”, but it’s still not certain.
May peut avoir encore un autre sens au futur ainsi qu’au présent qui se traduira également
par « pouvoir », celui d’« avoir la permission de » :
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙∙May I come in?
∙∙May I help you?
Remarquez la différence entre cet emploi de may et de shall dans un contrat :
∙∙
Company X shall (devra) pay Company Y within three months of the effective date of this
contract. It may (aura la permission de) choose the manner (manière, modalité) of payment.
Les expressions courantes pour lesquelles l’adjectif « prochain » est placé après le nom, on
n’utilise pas the. Ainsi, il ne faut pas utiliser the dans les traductions de « la semaine pro-
chaine », « le mois prochain », « l’année prochaine », « avril prochain », etc. : next week, next
month, next year, next April, etc.
Until (jusqu’à) quand on l’utilise à la forme négative change de sens. Not until se traduit par
« pas avant » :
∙∙ He will stay in Amsterdam until Friday, so he won’t be back in the office until Monday.
→ Il restera à Amsterdam jusqu’à vendredi, ainsi il ne sera pas de retour au bureau avant
lundi.
By veut dire « avant au plus tard » et ainsi donne une nuance d’une exigence impérative qui
est plus forte que celle communiquée par at (pour l’heure), on (pour le jour) ou in (pour le
mois) ou par before tout seul :
∙∙ We will have to finish at 6 p.m. (à 18 heures)
∙∙ We will have to finish before 6 p.m. (avant 18 heures)
∙∙ We will have to finish by 6 p.m. (avant 18 heures au plus tard/pour 18 heures)
Un partenaire fréquent du futur est le verbe « promettre ». L’auxiliaire will communique
souvent la force d’une promesse :
∙∙ I promise that I will inform you just as soon as possible.
∙∙ I will do it. You can count on me.
⇒ Le futur est utilisé pour les projections dans l’avenir et les prévisions. Ainsi, il est sou-
vent utilisé après des verbes d’anticipation tels que :
75
UE
218 AnglAis des AffAires COUrs 1
∙ 1. To be going to do
Cette forme correspond exactement au français « je vais faire », « il va faire », etc. Elle est
utilisée pour exprimer une intention ou une prévision :
Examples
∙ They ’re going to sell off (céder) the division.
∙ It’s going to rain this afternoon.
∙ 3. To be to
Cette syntaxe permet d’exprimer qu’un événement est prévu prochainement, que tout porte
à croire que cela va se produire au vu de la situation présente.
∙ Sales of meat are to slump following the recent beef scandal.
Ou parce que cela a été préparé minutieusement :
∙ The president is to visit the startup.
76
UE
COURS 1 Anglais des affaires 218
Il faut connaître cette forme même si elle est moins courante que be going to, car elle se
retrouve le plus souvent sous sa forme abrégée dans les titres d’articles de presse :
∙∙ President to visit new startup.
Vous remarquez que le verbe be est omis (ainsi que l’article the).
∙
On pourra traduire par « visite prévue de la start-up par le président ».
4. L’emploi de for
Soyez vigilant avec les expressions avec for . il faut rappeler que for n’indique pas le moment
d’une action mais sa durée. De plus, sa traduction en français change selon le temps du
verbe.
a. Avec le futur et avec le présent utilisé pour le futur, for se traduit par « pen-
dant » et « pour »
∙∙I’ll be in New York for three days. → Je serai à New York pendant trois jours.
∙∙jours.
I’m (= will be/am going to be) in New York for three days. → Je suis à New York pour trois
∙∙York
I was in New York for three days. → J’étais à New York pour trois jours ou J’ai été à New
pendant trois jours.
c. Avec le present perfect, pour les actions non terminées, for se traduit par
« depuis »
∙∙I have been in New York for three days. → Je suis à New York depuis trois jours.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
77
UE
218
Topic 1
Finance
Chapitre 3. Translation
Chapitre 4. Practice
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
79
UE
COUrs 1 AnglAis des AffAires 218
p i t re
ha
c
I. Banking
∙ 1. Basically
We use banks to deposit and withdraw money. We borrow from them to purchase small–
kitchen appliances for example–and large items–a car, a house.
∙
Banks are financial institutions.
2. Different types
a. Retail/commercial banks make loans and receive deposits and provide financial services
to individual and businesses. They may issue mortgaged loans/mortgage, auto loans, busi-
ness and personal loans for consumer goods. They may specialise in just one type of loan.
To differentiate an online company from a traditional one, one uses the term “brick-and-mor-
tar” company. Brick-and-mortar banks have now usually launched their own version of online
banking. With internet banking have access to your account 24 hours a day and you can:
∙ Check your balance whenever you want;
∙
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
81
UE
218 Anglais des affaires COURS 1
In short, central banks guarantee the financial stability of banking systems. The banque de
France is also in charge with dealing with cases of households’ debt burden.
d. Credit agencies and organisms: Cetelem, Cofinoga, Cofidis–for consumer goods loans.
e. Insurance companies: Axa, Groupama… also offer consumer goods loans.
f. Brokers and Wealth management firms also act as intermediaries to arrange mortgages
and loans.
g. Retailers: TescoBank, Carrefour, Casino.
h. Telecoms: Orange Bank, Free.
i. Tech apps: Paypal, GooglePay, ApplePay, WeChat (China), Ali Baba…. Rising trend of tech
platforms acting as banks following the advent of e-commerce.
Word box
Retail banks: banques de détail
Mortgage: crédit immobilier
Bricks-and-mortar: en dur
Standing orders: ordres de virement permanent
To apply for a loan: faire une demande de prêt
Overdraft: découvert bancaire
Issuance: émission
Household debt burden: endettement des ménages
Brokers: courtiers
∙ 3. Lending money
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
a. To consumers or households
Banks always review consumers’ credit profile: how much debt you have outstanding. They
calculate your percentage of indebtedness from all your other debts (your credit record/
for businesses = “debt-to-income ratio”) + how well you’ve paid your bills (credit cards, car
credit etc.) and come up with a score sometimes in the form of a percentage.
focus
Bank accounts
Households in their vast majority hold current accounts, so as to deposit their
revenues. A current account pays no interest rates (or very rarely) and allows for a lot of
flexibility: you can deposit and withdraw money in the form of cash or cheques at any time.
If an amount withdrawn exceeds the value of the account, the account is said to be over-
drawn. You may obtain authorisations for overdrafts, provided you pay a certain fee, other-
wise the bank charges can be very high.
Households also hold savings account, i.e. bank accounts for the money they have put
aside for future use. Savings accounts offer interest rates to encourage people to deposit as
much money as they can.
82
UE
COURS 1 Anglais des affaires 218
b. To businesses
Small and Medium-sized entities (SME’s) vastly depend on the loans which banks may grant
them. That’s why they must have very convincing, well-prepared business plans to present
when they apply for a loan.
Whether it is for a start-up or an existing company the business plan is a critical document to
prepare and to own. It is usually meant for applying for bank loans, or to inform and attract
investors; yet it is also used as a strategic plan to keep and update regularly, in order to assess
which of the company goals have been achieved (benchmarking). Studies have shown that
businesses that use plans to manage their activity grow 30% faster than those which don’t.
Word box
Households: les ménages
Outstanding: impayé
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
83
UE
218 Anglais des affaires COURS 1
Public companies (PLC), meaning a company whose shares are traded on a stock exchange
are required to produce quarterly and semi-annual reports.
Also called quoted/listed companies (listed on the SEC).
Beware, in French “entreprises publiques” are state-owned companies!
Word box
Ltd (Limited): SARL
PLC (Public): SA
Collateral: le nantissement
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
When the interest rates are very low, banks make money by billing bank fees for the finan-
cial services they provide, such as cash dispensing machines (Automated Teller Machines),
overdraft protection and other types of insurance.
Word box
Spread: marge
ATM (Automated Teller Machine): distributeur de billets
focus
Focus on The European Central Bank (ECB)
It is headquartered in Frankfurt and its President is Mrs Christine Lagarde who was
appointed as the new chair of the ECB in July in 2019. The ECB has been operating since
1999 with the introduction of the single currency, the euro, for member countries of the
Eurozone. This powerful financial institution is in charge of the Eurozone’s monetary policy.
84
UE
COUrs 1 AnglAis des AffAires 218
Its priority is to keep the price stability (limiting inflation to under or near
2%) so as to preserve the purchasing power of the euro, encourage economic growth and
job creation.
The ECB establishes the guidelines for implementing decisions including key interest
rates. Through its Single Supervisory Mechanism, the ECB ensures the supervision of over
120 central banks and commercial banks. It controls the level of their reserves and
the amount of money supply. The ECB lends money to central banks for their refinan-
cing, and in 2017 many banks could benefit from a negative interest rate (loans amount-
ing to €233.5bn).
Between 2015 and 2016, the ECB launched an unusual campaign of quantitative
easing to buy back public (states) and private (banks) debts within the Eurozone for an
amount of €1,140bn.
Among the criticisms of the ECB, there is the idea that it increasingly mingles in nations’
budgetary decisions when its role should remain to provide monetary instruments. It is
also criticised for its generous loans to banks, whereas it can be ruthless (cruel) to countries
in need of bailout. Its treatment of Greece’s recession can indeed hardly be considered
generous: it refused to give it access to its bailout fund, closed its commercial banks and
ruled that the country’s bank had to refinance themselves up to €14.4bn. Greece has had
to adopt hash measures of austerity to control its public spending and is still under
strict scrutiny and control of the ECB and the IMF. The ECB has bought Greek Treasury
bonds (representing €30bn), debts whose interest rates have earned the ECB €7.8bn so far.
Word box
To implement: mettre en application
Quantitative easing: assouplissement monétaire
Bailout: renflouement
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙
∙ Paper
1. Money comes in various types
money/coins/bank notes: all are issued by the central banks of countries.
∙ Scriptural money (non-cash money).
∙ Currency.
Digital money.
∙ Sovereign currency, legal tender (the official national currency).
∙ Nominal value.
∙ Virtual currency (see below).
∙ Crypto currency (see below).
∙ Futures contract on currencies.
∙
85
UE
218 Anglais des affaires COURS 1
A virtual currency or virtual money has been defined in 2012 by the European Central Bank
as a type of unregulated, digital money, which is used and accepted among the members of
a specific virtual community such as a social network.
A crypto currency is a medium of exchange using cryptography to secure the transactions
and to control the creation of new units. Bitcoin became the first decentralized crypto
currency in 2009.
Bitcoins are created as a reward for payment processing work in which users offer their
computing power to verify and record payments into a public ledger. This activity is called
mining and miners are rewarded with transaction fees and newly created bit-coins. Besides
being obtained by mining, bitcoins can be exchanged for other currencies, products, and
services. Read the “Fintec” section fr more.
A futures contract is a bet on what a currency will be worth at a determined period in the
future, for instance in a month from now. More generally, a futures contract is a legal agree-
ment to buy or sell a particular commodity or asset at a predetermined price at a specified
time in the future.
Word box
A currency: une monnaie
A reward: une récompense
Public ledger: grand livre comptable
Mining: exploitation, exploration
Futures contract: marché à terme
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
a. With a strong currency
∙∙ItThere
is harder to export for the country with a strong currency.
∙∙Cheaperareimports
fewer overseas sales (as is the case today for the Euro).
∙∙Competitors’ goodsespecially Cheaper raw materials.
∙∙Foreign countries are cheaper for the tourists with a strong currency.
are more cost-competitive
∙∙
b. With a weak currency
∙∙ItThere
is easier to export.
∙∙Importsareandmorerawoverseas sales.
∙∙Competitors’ goods are more expensive.
materials are dearer.
∙∙Foreign countries are costly destinations for the tourists with a weak currency.
∙∙
However, note that the price of imports and exports may be modulated through the set-up
of tariffs; tariffs being the tax or duty to be paid on a particular class of imports or exports.
86
UE
COURS 1 Anglais des affaires 218
Word box
Cost-competitive: meilleur marché
∙ 4. Interest rates
a. When interest rates increase
∙∙Profits increase.
Sales increase.
∙∙Risks of inflation (too much money circulating).
∙∙
focus
What is inflation?
Inflation is the situation when the general price level of goods and services increases over
a long period of time.
High rates of inflation occur when the money supply circulating in a country is too
high. Inflation reduces the real value of money over time. The only way to deflate the high
volume of money supply is by increasing the base interest rate (role of the Central Bank).
Word box
Money supply: masse monétaire
A base rate: taux directeur
87
UE
218 AnglAis des AffAires COUrs 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙
source : From The FinancialBrand.com.
2. Advantages
Facts first: in the developed world, over 85% of customer transactions are now done via
digital channels:
∙ ATM (Automated Teller Machines);
∙ Computer (Paypal);
∙ Mobile devices (phones and tablets).
88
UE
COURS 1 Anglais des affaires 218
Because they are digital-native clients, the Millennials (youngsters born between 1980
and 2000) are the obvious targets of online banking. A recent study has shown that 33%
of this generation (also called generation Y) believe they won’t need a bank in the future,
while 73% would rather receive financial services from digital startups (than the traditional
branches)!
In emerging countries Internet and mobile banking penetration is booming and is higher
than traditional banking penetration (read paragraph on microfinance).
Online banks don’t suffer from the poor image which banks have inherited after the 2007
financial crisis.
Let’s look at the practical aspects now:
Using banking online services means having access to one’s account(s) 24 hours a day,
7 days a week, wherever and whenever one wishes, simply with an internet connection. One
can pay one’s bills by simple transfer, no need to open the cheque book and send payment
by post. It’s a child’s game to manage one’s accounts without having to phone the bank and
speak to an officer: you can make sure you avoid any overdraft by transferring money from
your savings account to your current account any time. Accounts can be fed by standing
orders too.
You can ask questions via email and some banks offer free customer services via the phone
until late, which is a major benefit compared to bricks-and-mortar banks which tend to
close by 5 pm. Ordering foreign currency is another plus. You can print any banking docu-
ment: account statement or bank details. Applying for a bank loan can be done online with
a quick reply.
The real competitive advantage is definitely the reduced fees (compared to traditional
banks): Owning a visa or debit card is free most of the time! Besides, online banks offer
a higher level of profitability in terms of interest rates for savings accounts, life insurance
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙ 3. Limits
However, the rise of the dematerialised bank comes with some drawbacks; the lack of
human contact is often cited as the main worry for consumers. Yet, some bigger online
banks do make sure you always get the same person advising you over the phone and argue
that you don’t actually meet up with your bank adviser that often.
Some online banks require that their clients earn a certain minimum level of salary before
being admitted (Fortuneo has set the limit at €1,500). Also, it may take longer for them to
cash a cheque and it’s more difficult, sometimes impossible, to deposit cash. Finally, online
banks tend to boast fewer credit offers.
89
UE
218 AnglAis des AffAires COUrs 1
All in all, online banking is definitely here to stay and its prospects in an era of intangible
services are enormous. Many bricks-and-mortar banks are aware of this and have chosen the
hybrid way: being present both on the main street and online (ELcl fo LCL, La Net Agence for
BNP Paribas, BforBank for Crédit Agricole).
Word box
Drawbacks: des inconvénients
To boast: se vanter, se targuer de
∙ 2. And telecoms
Telecommunications operators are another source of banking today: Orange Bank was
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
launched in the UK in 2017. The trend is only just starting in Europe, but it is already very
much settled on the African sub-Saharan continent: between 2014 and 2017, the share
of adults owning a financial institution account remained flat (and low, the low wages
restricting the possibility to save money) whereas the share of those owning a mobile
money account nearly doubled. The flagship (emblem) of such a phenomenon is M-Pesa in
Kenya, a service launched by British Vodafone and the local operator (read the section on
microcredit).
Telecoms providers have a larger share of customers than retail banks. The convergence
between banks and telecommunication operators (especially the wireless firms) will
become more and more dynamic everywhere, not just in countries with the many unbanked
customers.
∙ 3. The IMF
The International Monetary Fund is headquartered in Washington, DC, it was created in
1944 during the Bretton Woods Conference. Today 189 member countries are represented
proportionately to their financial contribution, meaning that the most powerful countries
get a larger voting power.
90
UE
COUrs 1 AnglAis des AffAires 218
The aim of the IMF is primarily to secure global financial stability using the system of floa-
ting exchange rates, meaning that market forces determine the value of currencies relative
to one another.
Its other, less known, missions are to facilitate international trade, reduce poverty and
promote sustainable growth. The institution collects huge amounts of data on national
economies which help it provide technical assistance and advice as well as set up specific
programmes to improve situations.
However, there are conditions to receive such aid and loans in cases when it is stepping in
as the last resort (as an alternative to reluctant financial markets): countries in need must
implement economic reforms to be allowed to get the approval of IMF’s executive board.
The IMF’s intervention was required in the 1980’s with loans to African countries (Uganda,
Zimbabwe or Ghana) and Latin American countries like Mexico. A decade later, the Asian finan-
cial crisis forced Thailand, South Korea, Indonesia and the Philippines to call for its financial res-
cue. The crisis was so severe it affected Russia and Brazil too, both recipients of IMF’s loans too.
More recently, Greece and Portugal were hit by a recession due to the unsustainable levels
of their sovereign debts and received €60bn for the former, €26bn for the latter. Both econ-
omies have had to introduce austerity measures following that intervention: increase their
taxes, privatise national assets or raise the age of retirement for example.
It is three times as large as the IMF too, with many associated organisms attached to it such
as the International Development Association. On top of releasing regular reports on many
economic issues such as poverty levels, working conditions or the digital revolution, the
objectives of the WB is to promote economic and social progress around the world through
various programmes.
∙ 1. Profile
A start-up is a newly created company which is usually in a high-tech sector. This sector
is often called the “New Economy” and includes companies in the fields of Information
Technology or IT, telecommunications, and e-business. New Economy companies can be
quoted on the traditional stock markets like the NYSE (New York Stock Exchange) and the
FTSE (Financial Times Stock Exchange) in London (read the section on “the stockmarket” on
the following pages). But more frequently, they are listed on the newer Over-the-Counter
(OTC) markets like the NASDAQ. When a company becomes a public company, its financial
statements must be audited by an external, independent auditor, called a statutory auditor.
91
UE
218 Anglais des affaires COURS 1
Features of the start-up (or startup) include the emblematic open space structure of its
offices: no walls separate desks. The idea is to convey an image of fluidity in the volumes
and of free circulation of ideas which is synonymous with creativity. This architecture also
reflects a new hierarchical order: the flat organization, which means that the definitions of
the status of each employee are a little blurred, the “boss” works among the rest of the staff,
nearly unnoticed.
Beyond the image of “cool”, the startup requires discipline and personal investment: the
hours staff put can be time-consuming! Make no mistake, if the premises are cosy it’s
mostly so that productivity can be boosted by making workers feel at home (and so don’t
think so much about going back home precisely…) Management will make sure the perks
are generous: free food, free rental of bikes, hammocks for naps etc… in the same spirit of
creating a family atmosphere as well as securing staff’s entire loyalty and dedication.
Word box
Fields: métiers, filières
Listed: coté
OTC markets: marchés hors cote
A statutory auditor: un commissaire aux comptes
To convey: transmettre
Blurred: flou
The perks: avantages en nature
∙ 2. A dynamic sector
The traditional or “old” economy was dominated by big industrial or manufacturing compa-
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
nies. The best-performing stocks achieved their success because of the profits they made.
Companies like General Electric and IBM are called blue-chip companies because their
earnings have always been reliable and sure.
In the New Economy, company valuations have been based more on the possibility of future
earnings. Investors bet on the likelihood of future profits. Investor behavior is often fueled
or driven by optimism or pessimism. A bull market is a strong and dynamic market which
gives investors confidence in the possibility of profits. A bear market is the opposite: market
conditions are difficult and investors are afraid that they will lose money if they invest.
Rumors and speculation about possible mergers, acquisitions, takeovers, and joint ven-
tures between companies can make companies attractive to investors. Investors count on a
resulting increase in market share and market domination from these synergies. These com-
panies’ stock prices or share prices go up as a result. An entire sector can rally or rebound
based on optimistic rumors. A rally or rebound is when stock prices rise after a previous
period of investor pessimism and low share prices. At the end of the year 2000, tech stocks
plunged due to many bankruptcies among start-ups. Since then, investors have been
requiring profits from New Economy companies, and not just the promise of profits. In the
future, investors will judge both New and Old economy companies on the same standards of
real financial performance.
92
UE
COUrs 1 AnglAis des AffAires 218
Word box
Blue chip companies: entreprises stables et fiables
Likelihood: probabilité
To fuel/to drive: pousser
A bull market: un marché porteur
Joint ventures: partenariats (GIE : groupement d’intérêt économique)
A rally/a rebound: une reprise, une amélioration
A. a brief history
The origins of micro-credit date back to centuries ago: men and women have always sought
to have some financial help provided they pay an interest in return. This was a form of infor-
mal lending.
The more modern version of it–micro (meaning small) credit–refers to the same practice
but this time the cause is traditional banks refusing to lend a certain category people (low-
income earners) any money. So as an alternative for these consumers and entrepreneurs
who are excluded from the banking system and networks, micro-credit has been spreading
everywhere.
The modern face of micro-credit started in the 1970’s in Bangladesh, with a man, Dr. Muhamad
Yunus, a professor of economics. The country was undergoing a terrible episode of famine
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
when he visited many villages. He met a group of artisans–42 women–who made bamboo
stools for a living. The living was meagre as these workers were heavily indebted: they were
paying a lot for the raw materials from local traders and could barely turn a profit from the
sales. Yunus realised that all they needed was a $27 loan to break out of the debt cycle.
What followed was the creation of the Grameen Bank (“grameen” means “village”) specia-
lized in this form of lending for no or very low interest rates. Today 6 million workers turn
to the Grameen Bank for financial help. Yunus and the Grameen Bank were awarded the
Nobel Peace Prize in 2006. On top of lifting people out of poverty, Yunus’s work contributed
immensely to women’s empowerment.
Word box
Empowerment: émancipation
93
UE
218 AnglAis des AffAires COUrs 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Word box
Indebtedness: endettement
Embezzlement: détournement de fonds
94
UE
COUrs 1 AnglAis des AffAires 218
Poorer people have now access to micro-insurance and micro-savings schemes. P2P (Peer-
to-Peer) micro-credit websites have been launched so that the public too can financially
support micro-enterprises.
These innovations are crucial for encouraging entrepreneurship in developing countries.
Millions of people work in the “informal” sector of the economy: street or market vendors,
farmers, fishermen, artisans, transport drivers…Whether they are individuals or families,
these workers are entrepreneurs who literally depend on financing. Today 150 million of
these micro-entrepreneurs benefit from MFIs. With demographic forecasts of a booming
youth (in the billions), micro-financing will definitely be a key driver for the development
of poor economies.
IV. Fintech
B. a case in point
The Kenyan startup M-Pesa is a pioneer and a model in the field of social innovation. The
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
C. bitcoin
Bitcoin is now the poster child (= the emblem) for fintech’s growth.
The platform was created in 2008 by an unknown engineer using the pseudonym of Satoshi
Nakamoto for financial transactions without the centralisation of a banking institution. This
is banking in a decentralised and intangible form, with added security and privacy.
95
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
More and more shops accept payment in the cryptocurrency, as well as online names such
as Amazon or Paypal. Bitcoins can be exchanged for real currency and for buying securities
(shares and bonds). Today, 3 million people regularly use the (free) Bitcoin platform. The
volume of trading has been multiplied by five in five years.
96
UE
COUrs 1 AnglAis des AffAires 218
However, because the whole system relies on an invisible currency whose value depends
on the principle of supply and demand, it has a high volatility and its speculative poten-
tial causes a lot of concern (cryptospeculation). In 2017 the value of the Bitcoin grew by
1,000% to reach an unprecedented amount of over $19,500! This rate crashed in the follow-
ing weeks, plunging to half this value. It is now valued around $8,000. What happened was
that the bubble predictably burst.
Definition
A bubble is when an asset acquires a value which is much higher than its
real value.
The other downsides of Bitcoin are first its huge energy consumption (each transaction con-
sumes 50 times more than a Visa transaction) and the mining process (when “miners” crack
the code of the algorithm to earn more bitcoins, see the chart) is extremely energy-hungry.
Besides this cryptocurrency is notoriously used by criminal gangs for money laundering for
example, and it’s a favourite for financial exchanges in the Darknet.
The prospects for development are gigantic: if each of the 2.4 billion Facebook user converted
their savings into Libras, it could become a real currency, not just a cryptocurrency. Transactions
will be able to treat 1,000 transactions per second (compared to 7 transactions for Bitcoin).
Facebook is targeting the developing countries in particular: this is where millions of peo-
ple are unbanked. These populations (India is the main target) are also the recipients of
remittances from family having emigrated to richer destinations.
However, success is not guaranteed for this venture: Facebook now suffers from a damaged
reputation following the various scandals like the lack of security for users’ data or the cir-
culation of fake news. Consumers may be reluctant to put their savings in the hands of the
social network giant.
Facebook’s new coin system will be very closely scrutinised by bank regulators eager to avoid
the risk of money laundering which is persistent with Bitcoin.
The digital currency will need to be backed by established currencies, like the dollar, to avoid
volatility (again, like Bitcoin) and transfers might be capped.
Besides, competition is fierce: China’s Wechat offers the same services, and other apps are
planning to enter the new market (Telegraph and Signal).
97
UE
218 AnglAis des AffAires COUrs 1
Word box
Money laundering: blanchiment d’argent
Step 1
The dotcom bubble burst in 2000 (the value of many tech companies collapsed–read sec-
tion “the stockmarket”) followed by the terrorist attack of September 11 2001 have led
the American Central Bank (called the Fed, for Federal Reserve) to restart the economy by
boosting the circulation of liquidity through a reduction of interest rates.
Investors seized this opportunity to launch into riskier investments so as to have higher
returns. That’s the context of the creation of a new financial instrument: the mortgage-
backed securities.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Step 2
Because interest rates were low, buying a house was suddenly an affordable project for mil-
lions of Americans. Banks and credit agencies felt there was a formidable market with the
low-income households who were normally refused a loan because of their poor credit
records. So they were offered a new type of loans, the subprime mortgage, “sub” meaning
that the conditions were less favourable than other types of credits: borrowers could have
access to mortgages yet the interest rates were variable not fixed.
Besides, these clients were encouraged to sign such contracts as there was no downpayment
required.
As a result, demand boomed, which led to a housing bubble. To cool off the price inflation
the Fed raised interest rates many times. In 2006 the housing bubble burst leading to suc-
cessive disasters.
Step 3
Housing prices began to decline steadily.
For subprime borrowers it was a catastrophe: the increase in the interest rates of their mort-
gage made it impossible for them to repay their monthly credit. But they couldn’t sell their
98
UE
COURS 1 Anglais des affaires 218
house at a higher price and banks were unwilling to refinance them because their home’s
value was lower than the mortgage. So they defaulted massively, being insolvent. Their
homes were foreclosed; these private bankruptcies show they were the first victims.
Step 4
The financial sphere was next.
Banks and hedge funds had created mortgage-backed securities (MBS) and covered these
instruments with credit default swaps: the mechanism shifts the risks of defaulting onto an
insurance company in exchange for a high sum from banks.
The MBS were repackaged into bonds which were exchanged on global financial markets.
With the housing crisis, banks and other lending institutions could no longer sell these
securities and started to default too.
Next was the stockmarket where the worthless mortgage bonds contaminated the
exchanges.
By then it was the turn of corporations, investment banks, hedge funds, pension funds,
mutual funds and individual shareholders to suffer record losses. This was the beginning of
the worst economic recession since the 1929 crisis.
Step 5
In 2007, the FED stepped in to act as a lender of last resort. For the US government, the
question was then to decide who could be helped financially and receive bailouts because it
was “too big to fail”and who could not be bailed out.
Step 6
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Lehman Brothers, a major investment bank which held too many of the “junk bonds”, went
bankrupt in 2008.
The US government through its Treasury Department proceeded to massive injections of
money to save the industries that had been directly hit.
Among the “too big to fail” groups were:
∙∙ Car manufacturers General Motors and Chrysler
∙∙ Insurance companies such as AIG
∙∙ Investment banks such as Merrill Lynch or Citigroup
∙∙ Mortgage lenders like Fanny Mae and Freddie Mac
The banking sector received no less than $700 billion ($128 billion went to the car indus-
try) in bailout funds. The government also stepped in to retake full control of some institu-
tions (Fanny Mae and Freddie Mac) or facilitated acquisitions (Chrysler sold to Fiat) and
mergers: Merrill Lynch and Bank of America, or Bear Stearns bought by JP Morgan Chase.
This has resulted in unprecedented bank concentration: today the 5 largest US banks own
45% of all banking assets.
99
UE
218 AnglAis des AffAires COUrs 1
In Britain some banks were nationalized such as Northern Rock. France, Belgium and
Luxemburg agreed to bail out the Dexia bank which has had to be dismantled and could cost
over €45bn by the end of its restructuration.
Word box
A downpayment: un apport
To default: ne pas payer (faire défaut)
To foreclose: saisir (un bien)
To bail out: renflouer
Junk bonds: obligations toxiques
B. who is to blame?
What started as a “simple” housing crisis turned out to be an earthquake shaking virtually all
sectors of the economy all over the world within only a few weeks.
The consequences were a credit crisis with a credit crunch: banks no longer lending to each
other, nor helping to relaunch consumption with credits to consumers.
The stock and bond markets were contaminated through the derivatives called Collateral
Debts Obligations created from the mortgage-backed securities.
As a consequence, the direct culprits of such disasters are obviously banks, hedge funds
and mortgage lenders who sought to make more profits with uncalculated risk taking and
dangerous speculation.
The lack of regulation and control of the states is another major issue. In the USA, private banks
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
and mortgage lenders were given incentives to lower credit standards and to turn their mort-
gage into securities. These banking institutions had received abundant financing, in particular
Fannie Mae and Freddie Mac which had the status of Government-Sponsored Enterprises.
Finally, the Rating Agencies played a role too: They had given favourable ratings to Lehman
Brothers and Standard and Poor’s gave triple AAA ratings to toxic mortgages! They were
sued by the Federal Department of Justice and fined $1.37bn, which they paid but refused
to acknowledge that they had been aware of the risks.
Eurozone countries have encouraged financial firms and other companies to do their own
credit assessments, instead of relying on the big three rating agencies.
Word box
A culprit: un coupable
An incentive: une incitation
100
UE
COUrs 1 AnglAis des AffAires 218
focus
Rating agencies
They are companies which assess the financial strengths of companies and of
governments. They determine their ability to meet principal and interest payments on
their debts.
95% of the market is held by the Big Three: Moody’s, Standard and Poor’s and
Fitch.
The ratings they give (in letters) reflects the low or high level of risk of their bonds or
securities. Investors rely on these letters so when Greece, Portugal and Ireland received
downgraded ratings, it only worsened the European sovereign debt crisis. These countries
were considered too unstable to invest in.
The ratings help governments from emerging and developing countries to issue bonds to
domestic and international investors.
Ratings are also used by banks to determine the price to be charged for risk premiums for
loans and bonds destined to their customers.
The main criticism against rating agencies is the risk of conflict of interest: they are
paid by the issuers of securities so it may be hard to downgrade a company which has hired
you. (Lehman Brothers).
An oversized sector?
The idea of a “financialisation” of the economy comes from contemporary American
economist Gerald Epstein who defined it as “the increasing role of financial motives, finan-
cial markets, financial actors and financial institutions in the operation of the domestic and
international economies”.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Word box
The issuer: l’émetteur
101
UE
218 AnglAis des AffAires COUrs 1
Glass-Steagall was repealed in 1999, under Bill Clinton’s administration, so as to allow for
the creation of Citigroup, a new mega-bank. Many agree that this contributed to the 2008
financial crisis.
Word box
Brokerage: courtage
To repeal: abroger
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Definition
Stress tests: were put in place in the 1990’s to test the stability of banks’
balance sheets. They consist in various simulations of situations to deter-
mine banks’ ability to respond to market events such as “what happens
when oil prices rise by X%?”.
A. securities
102
UE
COURS 1 Anglais des affaires 218
Stocks are issued by companies so that they can raise capital and grow. Stocks compose the
company’s equity.
A share gives the shareholders voting rights at shareholder meetings and they receive divi-
dends, which is the revenue paid from the company’s profits.
Larger shareholders can control the company if they acquire all of its shares. This is called a
takeover bid.
∙ 2. Bonds
Companies can raise money through borrowing with loans or bonds.
It is a form of debt security, the issuer owes the holder a debt. It is a form of I.O.U (I owe
you) contract. Bonds details include the end date or maturity date when the principal of the
loan is due to be paid to the bond owner.
Bondholders are creditors to the company; they are entitled to the payment of interest at
fixed intervals and to the repayment of the principal at maturity date.
The average return of bonds is higher than that of shares but it is a more risky investment.
Governments can also issue bonds to finance public projects and operations.
Bonds can be traded by investment banks, mutual funds, on the stock market or on the
OTC–Over-the-Counter–market.
Rating agencies provide an independent analysis of the creditworthiness of these corporate
or governmental debts.
Word box
Maturity date: date d’échéance
To be entitled to: avoir droit à
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
∙ 4. Derivatives
Derivatives are contracts between 2 or more parties based on the fluctuation of underlying
assets like stocks, foreign currencies or interest rates. They are mostly traded on the OTC
market. Swaps–read the section on mortgage lending–is a form of derivative.
103
UE
218 AnglAis des AffAires COUrs 1
Word box
A derivative: un produit dérivé financier
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
transactions take place anywhere through central banks, banks, commercial businesses and
brokers. Over $5 trillion are traded daily.
On the stock market, shares and bonds and other securities are sold and bought at prices
which fluctuate according to the performance of a company, as well as its reputation as any
bad publicity can make the share price plummet. Conversely, the rumour of good sales to
come can provoke a massive rise in the share price. No less than €60 trillion are traded in all
stock exchanges every year.
Investors and brokers keep close scrutiny over the trends of shares as exchanges are
extremely fast and the value of stocks may fluctuate enormously within hours. When the
price of securities fall, pessimism spreads all over the market and investors start selling as a
precaution. If the value goes down by 20% over a two-month period of time the market is
said to be a “bear market”. When it’s the contrary, and security prices have been rising for a
long time, it’s said to be a “bull market”.
104
UE
COURS 1 Anglais des affaires 218
∙ 2. Stock index
A stock index measures the trends observed on prices of selected stocks exchanged on the
stock market. The index calculates an average from the selected stocks (40 for the CAC 40
in Paris for example), or from the market capitalisation of each of these stocks.
This is a crucial tool for investors seeking information about a firm’s performance.
An index regroups the largest firms in terms of their market value, volume of available secu-
rities (equity) and sector. The NASDAQ index regroups the largest firms in the high tech
sector for example.
Every stock market has its own index:
∙∙ Dow Jones: at the NYSE, based on 30 companies (from the industrial sector).
∙∙ S&P 500: At the NYSE, based on the 500 largest firms, which total 80% of all market
capitalization.
∙∙ Nikkei 225 for Tokyo.
∙∙ FTSE 100 (Financial Times Stock Exchange) in the City in London.
∙∙ Dax 30 for Frankfurt.
∙ 3. Going public
A company goes public when it chooses to issue and sell its shares to the public through
an operation called Initial Public Offering or IPO. It is also referred to (in British English)
as “flo(a)ting”, the “flo(a)tation” of a company is the process of becoming public, instead of
staying private and selling share to its investors on the primary market.
A successful IPO can raise huge sums of money; Ali Baba’s floatation in 2014 raised over
$20bn. Facebook raised $16bn. The amount raised on day one of an IPO is different from
the firms’ capital values which can reach staggering heights: Facebook’s market value was
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
of $500bn in 2017! This of course shouldn’t be regarded as the tech giant’s real value, which
explains the risk of bubbles on many tech securities (traded at the NASDAQ).
The process is done through an investment bank which gets (very well) paid for its
underwriting.
There are conditions to be listed: only firms with a certain annual income and a long-term
business plan are eligible. They must have a specific number of shares to sell and must afford
the listing fee (it’s over $100,000).
Going public makes acquisitions and other projects of expansion much easier. Firms can
diversify their portfolio.
It increases the prestige and attractiveness of a firm on top of earning it heaps of cash.
However, it is a strategy that requires a lot of thinking before:
∙∙ It is a lot of pressure on short term results.
∙∙ IPO’s costs are very high.
∙∙ The firm must accept the disclosure to the public requirement.
∙∙ There is a loss of control about decision-making (shareholders take the power).
105
UE
218 AnglAis des AffAires COUrs 1
∙ 4. Disclosure
The SEC (Securities and Exchange Committee) which regulates the US stockmarket requires
that all publicly-traded companies regularly issue disclosures because investors and share-
holders could be at a disadvantage if they know less than the firm’s insiders meaning mem-
bers of the firm’s management. The latter could use non-public information for their own
benefit; this would lead to “insider trading”, which is prohibited by law.
The issue of the imbalance between company executives and shareholders is explained in
the agency theory or “principal and agent theory”. It develops the idea of asymmetrical
information between the “principal” (company executives) and the agent (shareholders)
whose interests may diverge. For example, when management decides to expand to other
markets, short-term profitability is jeopardised so “agents” should be aware of such pro-
jects. There is also the idea that most of the risk is borne by the “principal” for decisions only
made by the “agent”.
The obligation to publish disclosures also applies to brokerage firms and analysts as they
hold information which may influence investors’ decisions. So this is to avoid the risk of any
conflict of interest.
Mandatory (or compulsory) disclosures contain: statements about income, balance sheet,
cashflow as well as non-financial domains like environmental protection, social responsibi-
lity, diversity (male/female, age, origins of staff, etc.).
Non-mandatory disclosure regroups all the other additional information a firm wishes to
publish but on a voluntary basis: business review, risk information, social and environmental
missions etc. with the aim of making its accounting more explicit and of attracting investors.
Word box
Disclosure: la divulgation d’informations
Insider trading: délit d’initié
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Jeopardised: en péril
Business review: bilan des affaires
C. the SEC
The SEC (Securities and Exchange Commission) is the US equivalent of the French AMF
(Autorités des marchés financiers). It’s an independent federal government agency which
was created in 1934.
Its role is to guarantee the fair dealing of securities market to avoid fraud, and to facilitate
the formation of capital.
The SEC oversees securities exchanges, brokerage firms, dealers and investment funds. It
encourages the disclosure and sharing of all market-related information and guarantees
access to statements, reports or database.
In case of fraud, the SEC can slap heavy fines; in 2008, in the wake of (as a consequence of)
the subprime crisis, it fined over 200 organisations and collected $4bn in penalties (Goldman
Sachs paid one the highest penalty ever: $550 million). In 2015 it banned Standard and
106
UE
COURS 1 Anglais des affaires 218
Poor’s from a large part of the mortgage market for a year and fined it $58m for its mishan-
dling of the rating of subprime bonds.
However, many criticise the SEC’s lack of more severe sanctions against the senior managers
and the brokers involved in the financial crisis.
The Dodd Frank law has provided a program promoting and protecting whistleblowers. As
a result, individuals now can share information with the SEC related to the fraudulent deal-
ings of firms or banks and they get rewarded 10 to 30% of the sum of the penalty.
Word box
Mishandling: mauvaise gestion
A whistleblower: lanceur d’alerte
focus
March 2020: an unprecedented crisis
Following the Covid-19 outbreak which started in China in December 2019 then hit the
whole world, the global economy has faced a major risk of recession.
By April 2020, the European Union came to an agreement on how to pool the debts which
are expected to balloon among the member countries, within the Eurozone and outside of it.
The 27 member states managed to set up plans to collect over €500bn, a sum which will
come from different sources:
∙∙ A €200bn guarantee will be paid to the European Investment Bank (EIB) and
destined for loans to companies.
∙∙ The European Commission will raise €100bn on the financial markets in order to fund
the unemployment schemes which will have to be set up.
∙∙ The European Stability Mechanism–which had been created after the 2008
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
crisis to salvage the Eurozone (to bail out Greece in particular) and which is worth a
€410bn, will be used for loans of up to €240bn, with preferable rates. These loans will
have to cover healthcare costs due to the Coronavirus pandemic only.
∙∙ The ECB will buy back €1trn (€1,000bn) worth of bonds from the European countries.
However, Italy’s suggestion that all debts should be pooled (in the form of “Corona-
bonds”) has been rejected by Germany and the Netherlands. The agreement on all other
aspects of the salvation plan will need to be confirmed in the course of April 2020.
The stakes are extremely high: whether its member states will achieve unity on this critical
issue will decide of the future of the EU itself.
Word box
Outbreak: pandémie
To pool: mettre en commun
Schemes: dispositifs
To salvage: sauver, sauvegarder
107
UE
218 AnglAis des AffAires COUrs 1
p i t re
ha
c
2. Press review
DOCUMENT 1
Mapping the COVID-19 recession
With each passing day, the 2008 global financial crisis increasingly looks like a mere
dry run1 for today’s economic catastrophe. The short-term collapse in global output
now underway already seems likely to rival or exceed that of any recession in the last
150 years.
Even with all-out efforts by central banks and fiscal authorities to soften the blow2, asset
markets in advanced economies have collapsed, and capital has been pouring out of emer-
ging markets at a breathtaking pace. A deep economic slump and financial crisis are unavoi-
dable. The key questions now are how bad the recession will be and how long it will last.
Until we know how quickly and thoroughly the public-health challenge will be met, it is
virtually impossible for economists to predict the endgame of this crisis. (…) Employment
in China has rebounded somewhat, but it is far from clear when it will return to anything
close to pre-Covid-19 levels. And even if Chinese manufacturing does rebound fully, who
is going to buy those goods when the rest of the global economy is sinking? As for the
United States, returning to 70% or 80% of capacity seems like a distant dream.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Now that the US has failed miserably to contain the outbreak despite having the world’s
most advanced health system, Americans will find it exceedingly difficult to return to
economic normalcy until a vaccine becomes widely available, which could be a year or
more away. There is even uncertainty about how the US will pull off its November 2020
presidential election.
For now, markets seem to be comforted by massive US stimulus3 programs, which have
been absolutely necessary to protect ordinary workers and prevent a market meltdown4.
A massive injection of government demand stimulus would absolve a lot of sins. But the
world is experiencing the most serious pandemic since the 1918-20 influenza outbreak.
And even after an economic restart, the damage to businesses and debt markets will
have lingering5 effects, especially considering that global debt was already at record-
breaking levels before the crisis began.
108
UE
COURS 1 Anglais des affaires 218
To be sure, governments and central banks have moved to backstop6 large parts of the
financial sector in a fashion that seems almost Chinese in its thoroughness; and they
have the firepower to do a lot more if necessary. The problem, however, is that we are
experiencing not just a demand shock but also a massive supply shock.
source : From Project Syndicate, April 2020.
DOCUMENT 2
Amid7 Covid-19 crisis, America’s stockmarkets are flying high
American share prices have risen by more than 40% from their trough in March. The
S&P 500 index of big firms is near an all-time high; the tech-heavy Nasdaq market rea-
ched it on August 4th.
Credit Suisse, a bank, calculates that for those firms which have already reported their
results for the most recent quarter–a group representing 84% of the S&P 500’s market
capitalisation–earnings have beaten hyper-bearish8 estimates by a total of 24%.
There are other hopeful signs. After a plunge earlier this year, capital spending grew at
its fastest monthly pace since Morgan Stanley, an investment bank, began tracking it in
2004. New orders for factory goods rose by 6.2% in June. JPMorgan Chase, a bank, belie-
ves that a global “synchronised cyclical recovery from the covid-19 crash has started”,
with manufacturing leading the way. “Recovery is happening”, echoes Michael Wilson of
Morgan Stanley, pointing to promising advances in treatments and vaccines for Covid-19.
Hang on a minute. Earnings may have beaten expectations, but, as David Kostin of
Goldman Sachs, another bank, notes, the bar was very low. By his reckoning, in a typical
quarter about 5% of firms produce earnings per share above forecasts.
The collective headline numbers for big companies are also flattered by the success
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
of America’s technology giants. Facebook, Apple, Microsoft, Amazon and Alphabet are
thriving9, by making life possible for remote workers, online shoppers and anyone who
seeks solace online. The quintet, which together represent 22% of the S&P 500’s market
value, up from 16% a year ago, has generated stockmarket returns of 35% so far this
year, against –5% for the other 495 firms in the index.
This dominance has boosted the market–and investor confidence. […] But should a
speedy recovery materialise, money could flow out of tech and into currently unloved
sectors such as heavy industry.
[…] When the Conference Board, a research group, recently surveyed hundreds of
American bosses anonymously, it encountered much more pessimism about the timing
and robustness of economic recovery than among CEOs in Europe and Asia. Whereas
40% of chief executives in China see sales returning to pre-pandemic levels by the end
6. To backstop: soutenir.
7. Amid: en plein(e).
8. Bear(ish) market: marché baissier (contraire : bull market).
9. To thrive: prospérer.
109
UE
218 Anglais des affaires COURS 1
of 2020, only 12% of American bosses do. The Conference Board concludes that a return
to pre-coronavirus revenues is “at least a year or more down the road” and that “risk and
volatility will remain high for the foreseeable future.”
source : From The Economist, August 2020.
DOCUMENT 3
An interview with Gemma Godfrey, a British Fintech entrepreneur
How did your business Moola [an online money management service] start?
I’m sure it’s the same for everyone in financial services: you’re often approached by
friends asking you what they should do with their money [Godfrey has worked in finan-
cial management since 1997]. For me this was magnified because I was being asked the
same question on television while appearing as a money and consumer expert [Godfrey’s
credits include the BBC, ITV and Sky News].
There is a savings crisis in the UK. Millions [according to Deloitte research the number is
5.5 million] have a bit of money to invest but no access to financial advice.
People are making more financial transactions online and I felt this change in beha
viour was not being catered for. Meanwhile, finance has been shrouded in jargon and
complexity, which has alienated people.
With Moola, which was launched at the end of 2016, I wanted to offer something diffe
rent. The advice is jargon-free and it provides a stripped down service to small investors.
For financial advisers it takes away the regulatory and administrative burden of looking
after smaller clients, making it more cost-effective.
So far, we have a few thousand people signed up and we have been working with venture
capital10 and private equity11 firm Octopus Investments and their network of independent
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
financial advisers and customers for the last couple of months.
How does Moola make money?
It gives users access to online investment services for a fee [the lowest amount that can
be invested is £200]. We keep the price down by offering a simplified service and auto-
mating wherever possible.
The fee is a small slice of what’s invested. It covers the cost of safeguarding the money,
background checks, guiding towards investment options, putting the money to work
and monitoring it from then on.
Where would you like to take it?
The vision is to change the landscape of finance, making it inclusive and accessible, so
that everyone can grow their money, regardless of how much money they have or how
much they understand about investing.
It could help people who feel left behind financially, such as those who made their
feelings known in the Brexit vote.
110
UE
COURS 1 Anglais des affaires 218
DOCUMENT 4
Amazon Bank accounts? Why commercial banks should fear the online
giant
Analysts have been predicting for years that Amazon would get into banking. In March,
the Wall Street Journal reported that the online retail giant was even in talks with
J.P. Morgan to offer checking accounts. Now it appears that banks have a real reason to
fear if that ever comes to pass.
A Bain & Company survey of 6,000 people published Tuesday showed that consumers
trust Amazon more than they do their banks: 65% of Amazon Prime customers said they
would sign up for a bank account with Amazon (specifically, a free account that offered
2% cash back), while 43% of non-Prime customers and 37% of non-Amazon customers
said they would.
Of course, to move into banking Amazon would have to overcome hurdles12 that have
slowed other retailers in the past. It would have to clear regulatory obstacles, perhaps
by buying a smaller bank and scaling it up13. That’s because laws have long separated
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
banking from other commercial sectors for reasons ranging from limiting systemic risks
and conflicts of interest to lobbying from existing market players. For example, Walmart
made an ill-fated stab14 at the banking sector in 2005, until some unlikely bedfellows15
in the financial industry fended it off16.
Still, Amazon already makes possible many of the smaller tasks associated with bank-
ing, from paying back friends to storing cash, through unlicensed transactions, such as
Amazon Gift Cards or the Amazon Cash service. If you’re a small business owner, you can
take out a loan from Amazon, which has already loaned over $3 billion to entrepreneurs.
And more such services may be on the way. “What’s more likely is technology getting
to a place where things that we think of banking today can be done outside of banks,”
Aaron Klein, policy director of the Center on Regulations and Markets at the Brookings
Institute told Bankrate earlier this year.
111
UE
218 Anglais des affaires COURS 1
In the end, Amazon’s close relationship with its customers may be more dangerous to
banks than its size. In a briefing earlier this year, Bain warned that, “perhaps the greatest
challenge to senior bank executives and board members is to recognize that Amazon has
a completely different worldview focused on lifetime customer value, while most banks
remain slaves to periodic ‘bad’ profits.”
source : Adapted from Fortune.com, September 2018.
DOCUMENT 5
The Subprime Market is back in business
The “sub-prime” mortgage sector shut down following the financial crisis in 2007-08,
but brokers say more and more lenders are returning to the market–with some willing
to lend to people who were bankrupt as little as a year or so ago.
On 30 June new retail bank Masthaven became the latest company to open its doors to
people who have suffered financial problems, such as one or two missed mortgage pay-
ments, or who have county court judgments against them.
Meanwhile, some of the existing players have been cutting the cost of their deals. Pepper
Homeloans, which caters for those with “credit blips17 or previous financial difficulties”
recently announced it had “slashed” rates on some products.
(…) Everyone in the financial services industry is terrified of using the term “sub-prime”–
in short, mortgages for people with poor credit histories–so you will notice that a new
lexicon has developed to describe the market, with “impaired18 credit”, “credit repair”
and “complex prime” among the labels commonly used.
It divides into the “light” impaired, where someone has had a small default posted on
their credit score for a small sum, usually put there by a mobile phone company; through
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
to “heavy adverse”, which will be people whose credit score has been wrecked by bank-
ruptcy or serial defaults.
This is a “not on the high street” market. Most, if not all, the sub-prime lenders are
specialist companies that only sell through brokers. The names most commonly men-
tioned are Kensington Mortgages, Precise Mortgages, Bluestone, Pepper Homeloans and
Magellan Homeloans.
The “lighter” the impairment, the lower the interest rate–and vice versa. So some-
one lightly impaired may be offered a two-year fixed-rate deal at below 2.5%. Pepper
Homeloans has introduced some mortgages starting at 2.28% aimed at those “who mar-
ginally fail a credit score”.
However, those emerging from serious financial problems will, in some cases, be offered
8% or more. One of the highest rates we found was a three-year fix from Magellan at
8.2% up to 70% loan-to-value. (…) A huge increase in the number of defaults posted on
112
UE
COURS 1 Anglais des affaires 218
credit files by mobile phone companies, often for trivial19 amounts is driving a lot of the
new activity. (…)
There is an obligation on brokers and lenders to check that the borrowing is sensible and
appropriate. But what about those with extremely poor financial histories? Bluestone
will consider applicants who have come out of a bankruptcy at least three years ago, and
will overlook20 up to four missed mortgage payments.
source : From The Guardian, September 2017.
Vocabulary in context
Banking
A downpayment Un apport
A mortgage Un crédit immobilier
Instalment(s) Acompte, mensualités
Collateral Le nantissement
Credit record/Credit history Antécédents bancaires
Creditworthy/Creditworthiness À qui l’on peut prêter, solvable/solvabilité
Solvent, Insolvent, Solvency Solvable, insolvable, solvabilité
Seed capital Fonds d’amorçage
To run into debts/Indebtedness (“b” of “debt” not S’endetter/L’endettement
pronounced)
ATM (Automated Teller Machine) Distributeur de billets automatique
113
UE
218 Anglais des affaires COURS 1
Vocabulary in context
Too big to fail
Vocabulary in context
Stock market
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Equity Titres ou fonds propres
A takeover/A takeover bid Un rachat/Une OPA
A bid Une offre, une enchère
A merger Une fusion
Spread betting Paris sur la marge, spread betting
Futures contract Marché à terme
Hedge funds Fonds spéculatifs
Leverage/Leverage buyout À effet de levier/Rachat d’entreprise par effet de levier
To raise capital Lever des capitaux
A bubble can burst Une bulle peut éclater
A bull market/ Un marché haussier
a bear market Un marché baissier
To disclose/A disclosure Divulguer/Divulgation
A quoted (GB)/listed company Une entreprise cotée en Bourse
Return on investment or R.O.I Retour sur investissement
The yield Le rendement
The share price La cote
Initial Public Offering or I.P.O L’entrée en Bourse
An all-time high/low Un niveau (élevé ou bas) jamais vu avant
114
UE
COUrs 1 AnglAis des AffAires 218
p i t re
ha
c
3. Translation
EXERCISE 2
QUESTIONS
OVER TO YOU
Traduisez les phrases suivantes en anglais.
7. S’endetter, c’est entrer dans un cercle vicieux qui mène à des faillites personnelles.
8. Aux États-Unis, le financement des start-up se fait surtout par des investisseurs en
capital-risque et par les investisseurs dits « providentiels ».
9. Comment garantir l’indépendance quand on contrôle son propre employeur ?
10. C’est là tout l’enjeu des agences de notation dont les analyses sont suivies de près par
les investisseurs.
11. Les transactions boursières sont souvent perçues comme un moyen de spéculer.
12. Réguler le secteur boursier est une nécessité étant donné les opérations risquées et les
sommes folles qui s’y échangent.
13. La valeur actionnariale est trop souvent privilégiée aux dépens des parties prenantes.
14. Il faudrait s’inspirer des modèles de co-gestion allemand ou suédois.
15. La fraude fiscale est un énorme manque à gagner pour les États.
16. Il y a trop de vides juridiques en matière fiscale.
115
UE
218 Anglais des affaires COURS 1
ANSWER KEY
Traduisez les phrases suivantes en anglais.
1. Bank loans are accessible provided you show/have security.
Avec le pronom you, vous rendez la généralité d’un « on ».
On peut aussi exprimer « on » par le pronom anglais one – provided one has/shows
security (tant que l’on produit des garanties) – mais c’est plus formel.
2. Banks are reluctant to lend money to each other.
Attention, il faut bien le pronom réciproque ici et non « themselves » qui est réfléchi
(= à elles-mêmes).
3. Low-income households were granted expensive credits.
On exprime le « on » (tant que cela ne veut pas dire « nous ») par du passif, en mettant
l’objet (COD) en sujet + auxiliaire be et participe passé.
4. Low interest rates were an incentive to spend and consume.
Notez que « consommation » se traduit par consumption et « la société de consomma-
tion » se traduit par the consumer society.
5. The volume/flow of money/cash circulating was huge, which was a windfall for the
economy.
Notez que les reprises par la relative « ce qui, ce que » se traduisent toujours par which.
6. It seems that once again borrowers are (being) offered mortgages though they can’t
afford to pay them back/It seems that borrowers who are likely to default on repayment
are once again offered mortgages.
Plusieurs syntaxes sont possibles ; on peut aussi rendre par le pronom they « it seems
that they are offering mortgages to borrowers who… ».
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
7. Running into debts means entering a vicious circle that leads to personal bankruptcies.
Les verbes mis en sujet prennent la forme en « -ing », c’est le gérondif.
8. In the USA, startups are mostly funded by venture capital investors or business angels.
On peut garder business angels en français.
9. How can independence be guaranteed when one controls one’s own employer?
Ici, il faut exprimer « on » par one, car you est trop général et inclusif (= tout le monde)
alors qu’on parle d’une catégorie spécifique de professionnels.
10. That is what is at stake for rating agencies whose analyses are scrutinised by investors.
Notez bien la relative en whose pour traduire « dont ».
11. Trading on the stock market is often seen as a way to speculate.
Gérondif sujet.
12. Regulating the stock market’s activities is necessary given the risky operations and
the crazy sums that are traded there.
Given = étant donné
13. Shareholder value is too often favoured at the expense of stakeholder value/
Shareholder value is too often chosen over stakeholder value.
116
UE
COURS 1 Anglais des affaires 218
La préposition « over » s’emploie pour traduire « par rapport à » dans les choix, « I pre-
fer this over that ».
14. German or Swedish-style co-management should be used as examples/One should
take a page from Germany’s or Sweden’s co-management policies.
Rappelez-vous que la langue anglaise affectionne beaucoup la voix passive.
15. Tax evasion represents a major shortfall/loss of income for the state/The state is
losing out massively to tax evasion.
16. There are too many loopholes in tax law/there is too much of a grey area of law for
taxes.
Vous pouvez toujours exprimer ce genre d’expressions par une explicitation du type :
there are many things that the law doesn’t punish, etc. Ce qui compte, c’est le message !
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
117
UE
218 AnglAis des AffAires COUrs 1
p i t re
ha
c
4. Practice
EXERCISE 3
QUESTIONS
OVER TO YOU
Voici deux documents d’entraînement au résumé et au commentaire oral.
Le document 1 est un extrait de presse visant à vérifier votre niveau de compréhension
par des questions (et réponses) en français.
Le document 2 correspond au type de texte et de questionnements qui vous attendent à
l’examen.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
5. Quelles solutions sont proposées ? Décrivez-en deux.
118
UE
COURS 1 Anglais des affaires 218
DOCUMENT 1
Other People’s Money
1. What is the finance sector for? This vital question is all too often forgotten in the
debate about the debt crisis of 2008 and its aftermath; it certainly seemed to be forgot-
ten by bankers before the debacle. But if the world is to avoid future banking collapses,
or at least limit their economic impact, people need to think clearly about the issue.
2. John Kay’s new book, “Other People’s Money”, does the job; it should be read by eve-
ryone concerned with preventing the next crisis. John Kay questions whether its high
rewards reflect its true economic contribution. The purpose of the financial sector is
to process payments, extend credit and capital to business, to manage savings and to
deal with economic risks. But the sector has become dominated by trading, with assets
changing hands faster than humans can blink.
3. This frenetic activity has had little to do with the needs of the real economy. The cons
tant exchange of all these pieces of paper should not logically result in net profit for the
finance sector as a whole, let alone the economy. When profits do occur, they require
the taking of risk. Traders are rewarded for this risk of pursuing short-term profits but
the cost of their mistakes will be transferred to shareholders or, ultimately, taxpayers.
4. A further problem is that the finance sector is, by its nature, an intermediary. Banks
channel money from savers to borrowers; fund managers invest on behalf of their clients.
This agent-principal relationship has to rely on trust if it is to work. But the subprime
mortgage debacle of 2007 showed the problems that arise from a long chain of interme-
diaries who cared little about the credit quality of the loans they were passing on.
5. Smarter people have been employed in finance in recent decades, using more sophis-
ticated technology, but the quality of intermediation has got worse. So what is to be
done about this? The authorities responded to the crisis with minutely detailed regula-
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
tion, but Mr. Kay says there are already far too many regulations, not too few.
6. Instead of vast conglomerates, what is needed are focused institutions; banks that
take deposits, for example, should be limited in the assets that they hold. Intermediaries
who handle other people’s money should be held to high standards of customer care,
and subject to civil and criminal penalties. These penalties should fall on individuals, not
corporations, which tend merely to pass on the cost to shareholders.
7. Above all, the finance sector should be judged on the same basis as other industries;
if an activity is unprofitable without taxpayer support, it should not occur. “Our willing-
ness to accept uncritically the proposition that finance has a unique status has done
much damage,” the author wisely says.
source : Adapted from The Economist.
119
UE
218 Anglais des affaires COURS 1
DOCUMENT 2
A new chapter for Capitalism
1. All across the United States, students are settling into college with an introductory
course typically taught with a broadly reassuring message: if markets are allowed to
work, good outcomes–such as productivity growth, increasing wages, and generally
shared prosperity–will surely follow.
2. Unfortunately, this course could actually be considered misleading: markets can be
good, but they are also profoundly susceptible to abusive practices, including by promi-
nent private-sector people.
3. One core problem is that market incentives reward self-interested private behavior,
without accounting for social benefits or costs. We generally overlook our actions’spillover
effects on others, or “externalities.” (…) There is also an even deeper problem. There is
a general presumption in the course that firms should maximize profits, and that this is
best for their shareholders and for society. But this notion of “firms” is just a shorthand
for people organized in a particular form. People, not firms, make decisions.
4. Since the 1970s, the people who run firms have become much more focused on
increasing their compensation, through bonuses, stock options, and the like. There has
been a significant rise in the value of shares, most of which are owned by the wealthiest
10% of Americans. At the same time, median wages have barely increased.
5. Today, it is top managers and members of boards of directors in whose interest firms
are run. Investors sometimes get a good ride, though there are plenty of instances where
insiders take excessive advantage by awarding themselves overly generous compensa-
tion, taking on excessive risk, or engaging in other, more devious practices.
6. This is the context in which Senator Elizabeth Warren of Massachusetts is proposing a
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
new Accountable Capitalism Act. Very large companies would need to acquire a federal
charter which would come with specific obligations–in particular, the need to consider
the interests of all corporate stakeholders, including workers. To make this more mean-
ingful and generally improve transparency, ordinary (non-management) employees
should get some representation on the board of directors. This type of arrangement
works well in Germany, a country where workers continue to be treated with respect.
7. (…) Large corporations are granted significant rights, including limited liability for
individual executives, and facilitate the pooling of large amounts of capital from people
who do not necessarily know one another.
8. Warren is proposing a much broader rethink. Large corporations can still do well, but
they need to be held accountable in a much more transparent way. Incentives for exe
cutives would be adjusted, and running these companies would no longer be so much
about lining their own pockets. Workers would no longer be treated so badly, and more
people might even start to believe again in the American Dream of prosperity for all. The
legitimacy of capitalism–private ownership and reliance on market mechanisms–would
be greatly strengthened under the Accountable Capitalism Act.
source : Adapted from Project Syndicate, August 2018.
120
UE
COURS 1 Anglais des affaires 218
ANSWER KEY
1. Quel est le sujet de cet article ? Résumez la problématique en une ou deux phrases.
Il est question ici d’évaluer et de remettre en question le rôle de la finance dans un monde
post- crise financière afin d’éviter la survenue d’une nouvelle crise de cette ampleur.
2. De quel type d’article s’agit-il ? Quel est le point de vue donné ?
L’auteur de cet article fonde ses remarques à partir d’un ouvrage intitulé Other People’s
Money (« L’argent des Autres ») écrit par John Kay, probablement un économiste. Ce
texte est donc une critique (a review, en anglais). Le journaliste vante les mérites de
cet ouvrage – « it should be read by everyone concerned with preventing the next crisis »
– et s’attelle à en reformuler les idées principales, idées auxquelles le journaliste adhère
entièrement. La critique du système que propose John Kay est ainsi relayée.
3. D’après l’article, quel est le rôle de la finance ?
Le rôle du secteur financier et de ses agents est de traiter les opérations de paiements, de
gérer l’épargne, d’accorder des crédits et de lever des capitaux pour les entreprises tout
en mettant en place des dispositifs d’évaluation du risque.
4. Quels reproches sont faits à ce secteur d’activité ? Décrivez-en deux.
Le principal reproche est que ce secteur d’activité a été laissé à la merci de transactions
trop démultipliées, si bien que les opérations ne cessent de changer de mains.
Cette frénésie (frantic activity) ne peut qu’augmenter le risque de fautes en particulier
dans un secteur qui favorise et récompense la prise de risque. Lors de pertes, les perdants
sont les actionnaires, mais aussi les contribuables appelés à mettre la main à la poche
pour renflouer les caisses des institutions financières.
Le secteur de la finance est composé d’intermédiaires qui mettent en relation l’épargnant
et le demandeur de crédit par exemple, ou le client et son gestionnaire de fonds. Or,
cette chaîne d’intermédiaires nécessiterait qu’elle repose sur un rapport de confiance ;
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
confiance qui a été trahie lors de la crise des subprimes en 2007 lorsque les financiers
n’ont pas été assez regardants sur la qualité des prêts qu’ils accordaient.
5. Quelles solutions sont proposées ? Décrivez-en deux.
L’auteur John Kay suggère d’agir sur la taille des institutions financières, en favorisant les
petites structures plutôt que les gros conglomérats. Les banques de dépôt ne devraient
utiliser que leurs actifs.
Les intermédiaires devraient être soumis à des règles de qualité de service plus contrai-
gnantes avec le risque d’être poursuivis individuellement en justice en cas de faute. Leur
hiérarchie ne les couvrirait plus.
Le secteur de la finance devrait avoir le même traitement que n’importe quel autre sec-
teur économique : si l’une de ses institutions n’est plus rentable, il faut la liquider (au
sens de liquidation administrative) et ne pas attendre des contribuables le moindre
renflouement.
6. What are the main ideas of this article? The tone?
The article starts with an observation: in the USA, university students are taught that
markets work perfectly well and create growth and wealth.
121
UE
218 Anglais des affaires COURS 1
This is far from true, says the journalist. The article is biased as it passes a judgment on
the flaws (les failles) of the economic system.
The journalist attacks many aspects of the market economy by focusing on the role and
responsibility of large firms and the “people” who run them.
As a starting point, he or she recalls that workers’ wages have been stagnating for years
while executives have been enjoying higher and higher pay levels, not to mention the
addition of stock option and bonuses. There is a lack of redistribution of profits.
The other ideas include the way decisions are taken in firms (corporate governance) and
the need to moralise the system, using Senator Elizabeth Warren’s proposal of a new law.
7. Let’s take the issues of corporate governance and accountability, what is said?
The issue of this text could be: the predominance of shareholders.
Large firms of the PLC kind (public limited companies) are the main object of the journa
list’s criticisms.
First they are protected by their status of limited liability (responsabilité limitée), a status
they tend to take too much advantage from to take “excessive risk”.
Their corporate governance lacks transparency and equality:
Corporate governance is a set of rules to make firms more accountable, i.e. more respon-
sible, and to limit the power of managers.
For example, the 2002 Sarbane-Oaxley law (also referred to as SOX, it was voted in the
wake of the Enron fiasco) set the obligation for more internal audits and controls, a limi-
tation of CEO’s wages and more protection for shareholders and stakeholders. It was also
aiming at ending conflicts of interests in boardrooms.
However, on top of the issue of the wage gap between management and employees, the
text alludes to the agency theory (paragraph 5). Insiders take advantage of their position
at the expense of external investors.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
All of these practices reveal a massive problem of misconduct, or misbehaviour from
executives only interested by their own situation.
8. Do you understand the concept of “spillover effects”?
The “spillover effects” or “externalities” regroup all of the negative impacts of the eco-
nomic activities of the large groups.
The list is long:
∙∙Low wages vs high margins and salary gaps (a CEO may earn up to 300 times more
than a worker);
∙∙Depletion (épuisement) of natural resources: sea, forests, wildlife, ecosystems;
∙∙Climate change;
∙∙Child labour and sweatshops (ateliers de travail esclavagistes);
∙∙Tax evasion;
∙∙Greenwashing (marketing strategy to pretend they are eco-friendly).
122
UE
COURS 1 Anglais des affaires 218
9. Who is to blame?
The obsession with shareholder value as well as the increasing role of financial markets
are to blame. They lead to the race for more stock options and profiteering (making prof-
its at all costs) and ultimately to speculation (“devious practices”).
The state is to blame: it has turned a blind eye to firms’ growing monopolies instead of
favouring more competition. Hence their increasing power today (think of the GAFAM-
Google, Amazon, Facebook, Microsoft).
Companies put an immense pressure on government to have laws voted in their favour,
this is called lobbying. There are many lobbies in various sectors: high tech, finance or
drugs. The text could actually allude to this when it says that the state has let firms have
it their way for years, whether under Democratic or Republican administration.
10. Any solutions (apart from the proposal of a new law)?
Solutions exist, as with Senator Warren’s proposal to introduce a new law to reinforce
corporate social responsibility (RSE) by giving more power to workers over strategic
decisions.
∙∙ The German model is mentioned: it’s based on co-management.
One third to half of employees attend the most important assemblies of their firms.
They have a say on working conditions, redundancy packages, etc.
It’s the same for strategic co-management: they Attend the Supervisory Board with
decisions about appointments, investments, projects…
Sweden has also enforced co-management. In both countries, trade unions are
powerful and represent a solution against abusive practices.
∙∙ The introduction of the Dodd-Frank Act in 2010 can also be cited as a major
improvement to limit the abuses in the financial sector.
It has also created the official status and rights of the whistleblower (lanceur d’alerte)
who can report any misconduct in the private and public sector.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
Conclusion
If firms continue to favour profiteering at the expense of the other stakeholders, the lack
of ethics could lead to more social conflicts and less and less trust from consumers, while
environmental issues will continue to get worse. The future of capitalism as we know it
is at stake.
You may give your personal opinion at that point.
123
UE
218
Annexes
ANNEXE 1
125
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
grind ground ground moudre
grow grew grown grandir
hang hung hung pendre, accrocher
have had had avoir
hear heard heard entendre
hide hid hidden (se) cacher
hit hit hit frapper, atteindre
hold held held tenir
hurt hurt hurt blesser
keep kept kept garder
kneel knelt knelt s’agenouiller
know knew known savoir, connaître
lay laid laid poser à plat
lead led led mener
lean leant leant s’appuyer
leap leapt leapt sauter
learn learnt learnt apprendre
leave left left laisser, quitter
126
UE
COURS 1 Anglais des affaires 218
127
UE
218 Anglais des affaires COURS 1
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
tell told told dire, raconter
think thought thought penser
throw threw thrown jeter
thrust thrust thrust enfoncer
tread trod trodden fouler aux pieds
undergo underwent undergone subir
Understand understood understood comprendre
upset upset upset bouleverser
wake woke woken (se) réveiller
wear wore worn porter (des vêtements) et s’user
weave wove woven tisser
weep wept wept pleurer
win won won gagner
wind wound wound enrouler
withdraw withdrew withdrawn (se) retirer
wring wrung wrung tordre
write wrote written écrire
128
UE
COURS 1 Anglais des affaires 218
ANNEXE 2
Faux amis
Les faux amis sont des mots qui ressemblent à des mots français, mais qui ont un sens
totalement différent dans la langue anglaise. Les traduire littéralement conduit à un
contresens.
A
Actual = vrai, réel | Current = actuel
Agenda = l’ordre du jour | Diary = agenda
Ancient = très vieux, âgé | Former or Old = ancien
Assist = aider | Attend = assister à
Assume = supposer, présumer | Take responsibility = assumer
B
Benefit = avantage | Profit = bénéfice
C
Camera = appareil photo | Video camera = caméra
Cave = grotte | Cellar = cave
Chance = hasard | Luck = chance
Charge = accuser ou facturer | Load = charger
Comprehensive = complet | Understanding = compréhensif
Concerned = inquièt(e), inquiétude | selon le contexte, « concerned » peut signifier
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
« concerné par quelque chose » comme dans « as far as I’m concerned »
Course = stage, cours, plat (food) | Race = une course
D
Deceive = tromper (deception = tromperie) | Disappoint = décevoir
Delay = retard | Time-limit or Deadline = délai
Demand = exiger | Ask = demander
Dispose = se débarasser (of) (disposable = jetable) | Have = disposer de ; Available = disponible
Dramatic = spectaculaire, énorme | Tragic or Terrible = dramatique
E
Engaged = fiancé(e) | Involved or Committed = engagé(e)
Eventual = final | Possible = éventuel
Evidence = preuves | Obvious = évident
129
UE
218 Anglais des affaires COURS 1
F
Figure = chiffre, silhouette | Face = visage, figure
G
Genial = jovial(e) | Brilliant = génial(e)
H
Hazard = danger (hazardous = dangereux) | Chance = hasard
I
Ignore = refuser de prêter attention | Not to know = ignorer
Infant = nouveau-né (infancy = petite enfance) | Child = enfant
Inhabited = habité | Uninhabited = inhabité
Inherit = hériter | Disinherit = déshériter
Injure = blesser | Insult or Abuse = injurier
L
Large = grand, vaste | Wide or Broad = large
Lecture = conférence ou leçon de morale | Reading = la lecture
Location = endroit, emplacement | Hire or Rent = location
M
Marriage = le mariage (vie conjugale, institution) | Wedding = la cérémonie
Miserable = triste | Very poor or Destitute = misérable
Misery = détresse morale | Dire poverty = misère
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
O
Occasion = jour ou moment spécial | Bargain or Opportunity = occasion à ne pas manquer
Offer = proposer | Give = offrir
P
Petrol = essence | Oil = pétrole (crude oil = pétrole brut)
Prejudice = préjugé | Damage = préjudice
Pretend = faire semblant | Claim = prétendre
Proper = correct | Clean = propre
Property = propriété | Cleanliness = propreté
Propose = demander en mariage | Suggest or Offer = proposer
Purchase = acheter | Chase = pourchasser
130
UE
COURS 1 Anglais des affaires 218
R
Remark = mentionner | Notice = remarquer
Rest = se reposer | Stay or Remain = rester
Resume = reprendre, recommencer | Sum up or Summarise = résumer
Retire = prendre sa retraite | Withdraw = (se) retirer
Rude = grossier, impoli | Hard = rude
S
Savage = féroce | Wild = sauvage (wildlife = la faune et la flore)
Sensible = raisonnable | Sentitive = sensible
Stage = étape, scène | Training period = stage
Support = soutenir, entretenir financièrement | Stand, Bear or Put up with = supporter
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
131
2021/2022
UE 218 Anglais des affaires
Devoir 1
Side note
1. Les réponses sont à rédiger entièrement en anglais.
2. Certaines réponses nécessitent des recherches. Toutefois, il faudra impérativement refor-
muler les idées avec vos mots de la façon la plus proche d’une expression orale. Évitez la
paraphrase.
4. Évitez les énumérations sous forme de listes.
3. Tout « emprunt » – copié-collé de sites Internet ou de la copie d’un camarade –
sera très fortement pénalisé. Votre devoir ne pourra pas être noté et sa lecture
sera interrompue.
5. S’il est vrai qu’un niveau écrit de qualité sera toujours bonifié (vocabulaire riche, syntaxe juste,
expressions idiomatiques…), gardez en tête que les idées comptent au moins autant que la forme,
la grammaire, etc.
1. Sex offenders: allusion to Jeffery Epstein, a US financier who was convicted of sex trafficking charges in
2008.
133
UE
218 Anglais des affairesDEVOIR 1
2. A new report by economists from Deutsche Bank proposes that people pay a 5% tax
for each day they choose to work remotely after the pandemic. This money, they sug-
gest, could go to low-income workers unable to work remotely.
3. “Remote workers are contributing less to the infrastructure of the economy whilst
still receiving its benefits”, Deutsche Bank strategist Luke Templeman explained in the
report. “Quite simply, our economic system is not set up to cope with people who can
disconnect themselves from face-to-face society.”
4. What exactly do they mean by “our economic system”? Do they, perchance, happen
to mean their own balance sheets? Funnily enough, Deutsche Bank just happens to be
the top lender in US commercial real estate finance. It’s almost like they’ve got a vested
interest2 in punishing people for not going into an office.
5. The Deutsche Bank report, which came out Tuesday, has gone viral and sparked a
backlash for obvious reasons. People do not take kindly to a bank lecturing them on how
they ought to pay more tax for the good of society. Particularly when the bank in ques-
tion financed the building of Auschwitz; contributed to the 2008 financial crisis; was
fined record amounts for its role in rigging benchmark interest rates; was embroiled in a
$20bn Russian money-laundering scheme; did business with Donald Trump and Jeffrey
Epstein; and was fined over allegations that it hired unqualified relatives of Russian and
Chinese government officials to win business. And that’s just to name a few of the scan-
dals Deutsche Bank has been involved with.
6. To be fair, while Deutsche Bank’s report was laughably out of touch, there were some
important points buried within it. The report is right to note that a shift to remote wor-
king after the pandemic has the potential to disproportionately benefit the affluent3,
and widen the gap between the rich and the poor. But you know what a very simple
solution to that is? Taxing rich people and corporations more.
7. The solution is not, as Deutsche Bank suggests, making someone who earns £35,000
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
pay around £7 a day for the privilege of working from home. The solution is not stig-
matizing remote work and penalizing anyone who chooses to do it: a policy which will
inevitably end up hurting women, who are still the main caregivers, the most.
8. What’s more, a shift to normalized remote working doesn’t necessarily have to exa-
cerbate inequality. Indeed, it could help radically reduce it. If living in an expensive city
is no longer a requirement for a good job, the talent pool that companies have access to
widens considerably. Remote working could also help close the gender gap: according to
a 2019 survey, 31% of women who took a career break after having kids said they didn’t
want to but had to because of a lack of workplace flexibility. Additional studies show that
flexible working allows mothers to stay in employment after the birth of their first child.
9. The pandemic “is a portal”, Arundhati Roy4 wrote in a beautiful essay earlier this year.
“We can choose to walk through it, dragging the carcasses of our prejudice and hatred,
our avarice, our data banks and dead ideas, our dead rivers and smoky skies behind us.
134
UE
DEVOIR 1 Anglais des affaires 218
Or we can walk through lightly, with little luggage, ready to imagine another world. And
ready to fight for it.”
10. We have an exciting opportunity at the moment to reimagine the world of work.
But it is becoming very clear that we are going to have to fight very hard against behe-
moths5 like Deutsche Bank who can’t wait to get back to business as usual.
source : From The Guardian, November 2020.
OVER TO YOU
Answer the following questions (5 lines minimum for each answer except the first;
5 points per question):
1. Present this text in a few sentences: topic (who, where, when, what) and tone.
2. Explain (no paraphrasing, rephrase) and comment the quote in paragraph 3: “Remote
workers are contributing less to the infrastructure of the economy … our economic sys-
tem is not set up to cope with people who can disconnect themselves from face-to-face
society.”
3. Banks are associated to frauds in this extract; rephrase some of the allusions and com-
ment on this accusation using your own words.
4. The text concludes by stating that “behemoths like Deutsche Bank who can’t wait to
get back to business as usual”. Define what is meant by “business as usual” and enlarge
your reflection to finance in general (not just banks). You may use your professional
experience in your reflection.
Document de travail réservé aux élèves de l’Intec – Toute reproduction sans autorisation est interdite
5. Behemoths: giants.
135