STARBUCKS

Welcome to our annual meeting. My name is Tijana and my colleague is Hermann. We are the CSR
managers of Starbucks.

Our Starbucks tradition is to start every meeting off with a coffee tasting. Let’s start with a short
presentation of the company.

I. About Starbucks

Starbucks exists 1971. After 51 years of existence, we are the premier roaster and retailer of specialty
coffee in the world. Actually, Starbucks has more than 32 000 stores in 80 countries.

So what do we offers ?

→ We sells coffee, tea, cold drinks, sandwiches and pastries. Actually, it’s the Christmas season and
holiday season. Come and discover our new limited edition drinks.

Our main competitors are McCafé, Dunkin’Donuts, Costa Coffee and Tim Hortons.

II. Corporate Social Responsibility

Since the beginning, sustainability has been a core value at Starbucks.

→ 99% of our coffee comes from ethical trade in compliance with CAFÉ (Coffee and Farmer Equity)
fair practices.

Since 2020, Starbucks has several goals to reach before 2030 :

 It’s about the reduction of 50% of carbon, water and waste ;

 To invent vegetable recipes ;
 To invest in reusable packaging ;
 To build ecological stores.

In addition, we collaborate with several organizations such as “Save The Children” ; “Mercy Corps” to
access to clean water ; “Ceres” for the climate and energy…

III. The role of a CSR Manager

What is the role of a CSR Manager ?

→ We have to :

- Develop and execute CSR programs ;

- Build relationships with community partners and key shareholders ;
- Promote employee volunteering initiatives in coordination with internal stakeholders ;
- Work with marketing and PR teams to respect internal engagement.

KOUMBA Hermann
DJURDJEVIC Tijana STARBUCKS LP MDE
Our Social Responsibility Strategy

In Starbucks, our social responsibility strategy is based on three pillars : Community, Ethical
Sourcing, and the Environment.

 Community : it plays a positive role in the community and make a positive impact on local
and global communities.

 Ethical Sourcing : it means that our products and services are obtained in an ethical way,
which includes up holding rights, decent working conditions, health and safety, good business
ethics and more…

 Environment : the goal is to reduce our impact on the planet’s ecosystem and increase our
environmental sustainability.

Conclusion

Starbucks was named in Top 100 Best Corporate Citizens by Corporate Responsibility Magazine.
This recognition validates our work and progress in environmental stewardship, community
involvement, partner relation, human rights… So, for the future, we will keep this way.

Thank you for you attention !

KOUMBA Hermann
DJURDJEVIC Tijana STARBUCKS LP MDE