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Adex Report

Suivi mensuel
des investissements publicitaires plurimdias
Dcembre 2011 vs Dcembre 2010

SOMMAIRE
METHODOLOGIE
SYNTHESE
VALEURS
VOLUME
MEDIAS
PLURIMEDIA
TOP 10 CUMUL
TOP 10 MOIS
PRESSE
MAGAZINES
PQN
RADIO
MUSICALES
GENERALISTES
TELEVISION
NATIONALES
PARRAINAGE NAT
TNT
PARRAINAGE TNT
CHAINES THEMATIQUES
PUB.EXT
CINEMA
INTERNET
PDM MEDIAS
TOP 100 ANNONCEURS

POINT MTHODOLOGIE
Le Ple Publicit de Kantar Media, leader de la veille publicitaire, mesure l'ensemble des actions de

communication publicitaire partir d'une couverture mdias particulirement largie et valorise les
investissements bruts des annonceurs partir des tarifs plaquette (hors remises, dgressifs et ngociations).
.
Selon vos souscriptions accs au
- Plurimedia
(TV hors
classic
parrainage)

- Media Courrier valoris

- Plurimedia
(TVpanoramic
avec parrainage)

- Media Courrier avec Indicateur de prsence

Presse

600 titres de presse magazine grand public et B to B, presse quotidienne nationale et rgionale, presse
hebdomadaire rgionale, presse gratuite d'information, presse magazine de marques

Radio

6 chanes nationales
80 chanes thmatiques nationales (dont TNT)
19 stations nationales, 18 stations ou dcrochages rgionaux (IDF)

Publicit extrieure

12 afficheurs grands formats, mobilier urbain, transports, pitons, points de vente, kiosques et loisirs

Tlvision

Internet
Cinma
Media tactiques et de
proximit
E mailing
Media Courrier

45 rgies soit prs de 820 sites


SRI
2 rgies nationales

FAI, moteurs et sites ditoriaux mesurs en collaboration avec l'IAB et le

3 rgies
8 rgies (rsultats trimestriels avec un dtail mensuel depuis janvier 2008)
Courrier adress
Imprims publicitaires
(indicateur de prsence des annonceurs)

Le secteur du vin Bilan Publicitaire 2009


2009 Kantar Media

- Page
3

Adex Report dcembre 2011 :


Ralentissement du march sur le second semestre
Aprs une anne 2010 symbolise par la reprise du
march et une progression de +10,2%, lanne 2011
affiche une volution plurimdia positive mais modre
+5,2%. Le premier semestre sest montr encourageant
(+7,1%). Cependant, on note un net ralentissement ds le
mois de juin et une fin danne difficile, voire en retrait sur
le mois de dcembre. Certains annonceurs font preuve de
prudence et se dsengagent progressivement sur les
mdias.

Cest la tlvision qui contribue le plus la croissance du


march hauteur de 38,7%. Le mdia voit ses recettes
brutes voluer favorablement +6%. Toujours premire en
valeur, la tlvision affiche nanmoins de fortes disparits
de croissance entre les recettes des chanes historiques (1,2%) et celles de la TNT (+28,4%). Le mois de dcembre
est juste stable +0,7% grce la TNT (+16,6%) face
des chanes nationales qui accusent leur 6me volution
ngative conscutive (-4,8%).

Le display enregistre une volution +7,6% au cumul et


assoit son rle de mdia mature avec une saisonnalit qui
suit celle du plurimdia. Le mois de dcembre est juste
stable (+1,5%) grce aux distributeurs (+41,5%) et au
secteur voyage tourisme qui se dsengage pourtant sur le
cumul.

La presse termine lanne 2011 avec des recettes brutes


en hausse (+3,9%) et des volumes stables (+0,7%). Les
magazines comme les quotidiens nationaux prsentent des
volutions positives en valeur (+2,2% et +3,5%) mais
accusent de fortes diminutions de leur pagination (-1,2% et
-8,2%). On note un mois de dcembre plutt
encourageant pour le mdia (+3% de recettes
supplmentaires) grce la distribution (+15,1%) et aux
annonceurs de la mode (+26,1%).

La radio profite de son statut de mdia ractif et cumule


+6,2% de recettes brutes supplmentaires vs 2010. Les
stations gnralistes et les stations musicales engrangent
des montants bruts quasi similaires ainsi que des
volutions quivalentes (respectivement +6,1% et +5,5%).
Les programmes locaux dynamisent galement le mdia
au global annuel (+16,1%). La radio enregistre un meilleur
second semestre malgr un mauvais mois de dcembre (2,2%).

La publicit extrieure prsente des recettes stables sur


lanne (-0,6%). Le mdia est tir vers le bas par
lalimentation (-31,6%) et par les constructeurs
automobiles (-10,6%) mais les oprateurs tlcom ainsi
que ceux de la culture & loisirs compensent les retraits
constats. Le mois de dcembre prsente lvolution la
plus faible de lanne (-11,3%).

Boost par les nouvelles technologies, le cinma observe


une belle anne en valeur (+27,1%) et gagne ainsi 0,3
points de part de march sur le plurimdia.
En bref, sur l'anne 2011:
Une anne globalement positive
Un net ralentissement de la croissance en fin d'anne
La tlvision demeure le mdia le plus contributeur la
croissance
Des rsultats contrasts selon les mdias
Un nombre d'annonceurs stable

16/1/2012

EVOLUTION MENSUELLE DES INVESTISSEMENTS PUBLICITAIRES


PLURIMEDIA*
tous secteurs hors auto-promotion et abonnements
en milliers d'Euros

Cumul
annuel

Janv

Fev

Mars

Avril

Mai

Juin

Juil

Aout

Sept

Oct

Nov

Dc

Total
evol%
5.2%
11.7%
12.9%
5.9%
2011
27,812,958
1,816,864
1,856,159
2,541,429
2010
26,437,393
1,626,063
1,644,101
2,400,968
PRESSE
evol%
3.9%
9.5%
4.6%
3.2%
2011
7,671,376
490,660
509,199
722,976
2010
7,379,916
448,023
486,916
700,350
MAGAZINES
evol%
2.2%
6.1%
8.1%
7.2%
2011
3,236,452
189,326
226,183
309,337
2010
3,165,921
178,465
209,155
288,468
QUOTIDIENS NAT.
evol%
3.5%
16.9%
6.9%
1.4%
2011
1,413,582
100,521
94,020
133,967
2010
1,366,306
85,980
87,937
132,174
RADIO
evol%
6.2%
11.%
12.3%
7.6%
2011
4,151,943
271,230
245,921
394,225
2010
3,909,415
244,448
219,052
366,432
STATIONS GENERALISTES
evol%
6.1%
16.6%
16.6%
7.4%
2011
1,650,804
102,879
102,080
164,193
2010
1,555,832
88,196
87,555
152,815
STATIONS MUSICALES NAT
evol%
5.5%
9.1%
10.%
4.3%
2011
1,677,986
112,637
93,956
151,032
2010
1,591,133
103,240
85,386
144,829
PROGRAMMES LOCAUX
evol%
16.1%
12.6%
27.6%
20.5%
2011
424,679
26,833
23,075
40,023
2010
365,926
23,839
18,079
33,212
TELEVISION
evol%
6.%
13.6%
17.1%
8.%
2011
9,382,343
645,819
649,343
824,189
2010
8,850,172
568,748
554,686
763,279
TV NATIONALE
evol%
-1.2%
4.4%
11.1%
2.4%
2011
5,353,771
396,468
382,292
480,769
2010
5,421,269
379,670
344,117
469,606
TV TNT
evol%
28.4%
42.4%
42.7%
29.1%
2011
2,405,176
150,278
162,284
205,731
2010
1,873,274
105,566
113,741
159,344
TV NAT THEMATIQUES
evol%
8.7%
28.6%
23.%
15.7%
2011
875,343
51,039
57,045
75,883
2010
804,964
39,697
46,371
65,602
PUBLICITE EXTERIEURE
evol%
-0.6%
3.7%
0.4%
-3.2%
2011
2,747,519
194,608
182,020
271,602
2010
2,763,904
187,577
181,369
280,611
CINEMA
evol%
27.1%
36.%
152.%
30.8%
2011
379,875
18,440
38,254
19,767
2010
298,990
13,557
15,178
15,113
INTERNET
evol%
7.6%
19.8%
23.8%
12.2%
2011
3,479,903
196,108
231,421
308,671
2010
3,234,995
163,710
186,901
275,183
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725

4.3%
2,297,801
2,202,182

10.1%
2,554,768
2,320,716

1.1%
2,569,052
2,542,064

3.9%
1,598,704
1,539,170

4.4%
1,330,734
1,275,221

6.6%
2,757,096
2,587,116

5.5%
2,874,696
2,725,359

1.8%
2,896,194
2,844,882

-0.4%
2,719,460
2,729,551

2.4%
647,071
631,899

7.%
702,758
656,536

-2.%
693,556
707,769

3.5%
404,540
390,934

2.3%
341,111
333,461

10.5%
824,465
746,307

5.%
803,162
765,005

-0.3%
796,132
798,449

3.%
735,746
714,267

2.3%
289,241
282,669

3.6%
293,607
283,432

-1.9%
260,557
265,661

-1.6%
169,977
172,715

-0.5%
189,010
189,884

3.8%
345,403
332,654

1.7%
344,838
339,050

-2.8%
332,737
342,341

1.7%
286,235
281,427

-6.5%
100,060
106,981

9.3%
128,535
117,590

-12.3%
129,882
148,018

11.5%
87,811
78,761

2.7%
56,028
54,536

8.%
138,797
128,466

11.4%
145,082
130,222

-2.6%
145,723
149,563

4.8%
153,156
146,078

-1.2%
323,799
327,583

9.6%
368,349
336,008

-1.8%
389,339
396,605

7.4%
267,402
248,960

4.2%
204,302
195,993

17.3%
428,838
365,447

8.6%
439,953
404,931

5.9%
425,160
401,657

-2.2%
393,424
402,300

-3.6%
134,155
139,137

8.5%
151,252
139,456

-4.%
157,878
164,400

9.3%
99,548
91,058

2.8%
67,061
65,262

18.8%
173,415
145,990

10.6%
183,466
165,914

4.1%
166,521
160,024

-4.9%
148,358
156,025

-0.7%
124,830
125,677

8.6%
143,269
131,912

-2.2%
152,332
155,790

4.5%
115,301
110,381

9.2%
99,955
91,513

16.2%
171,782
147,873

4.8%
169,575
161,806

8.4%
176,686
163,010

-1.8%
166,631
169,716

11.2%
32,263
29,007

20.3%
35,893
29,845

2.1%
40,335
39,508

35.6%
25,940
19,131

10.3%
19,924
18,070

31.4%
48,422
36,857

23.1%
47,008
38,182

10.4%
43,541
39,452

1.7%
41,423
40,745

8.3%
793,715
732,745

11.3%
877,377
787,949

8.%
851,465
788,659

5.9%
503,498
475,455

-0.6%
430,563
433,042

2.3%
901,877
881,653

2.6%
966,760
941,826

0.9%
1,006,792
997,356

0.7%
930,947
924,775

-2.1%
434,155
443,491

5.8%
510,106
481,983

1.8%
493,104
484,522

-4.%
279,396
291,028

-12.2%
244,265
278,267

-4.3%
522,727
546,406

-6.%
534,188
568,426

-5.3%
546,891
577,663

-4.8%
529,411
556,091

38.5%
215,331
155,425

35.9%
218,803
161,011

33.8%
216,271
161,636

39.6%
138,571
99,288

27.1%
106,652
83,920

20.1%
222,959
185,569

24.5%
253,829
203,799

15.2%
271,278
235,390

16.6%
243,188
208,584

23.6%
82,604
66,817

11.2%
79,427
71,406

10.1%
78,938
71,695

-2.6%
45,053
46,254

5.2%
36,753
34,939

-2.9%
75,620
77,909

4.8%
94,311
90,019

3.3%
109,979
106,489

1.1%
88,691
87,767

-4.6%
219,702
230,241

3.6%
245,553
237,023

-11.%
241,275
270,998

-5.9%
192,300
204,417

14.9%
199,455
173,573

-3.2%
260,156
268,627

9.4%
257,590
235,456

6.2%
274,150
258,213

-11.3%
209,107
235,800

65.9%
26,877
16,205

59.%
30,555
19,223

82.3%
34,909
19,146

-1.9%
39,995
40,760

88.6%
21,115
11,197

49.2%
16,461
11,034

0.6%
39,843
39,621

11.5%
35,622
31,948

-12.1%
58,037
66,009

8.8%
286,638
263,509

16.3%
330,176
283,977

-0.1%
358,508
358,888

6.9%
190,969
178,644

4.9%
134,188
127,956

3.6%
325,299
314,048

8.5%
367,387
338,519

0.3%
358,338
357,259

1.5%
392,200
386,400

* Univers constant 2011 vs 2010


01/26/2012 VALEURS

Copyright TNS SAS

16/1/2012

EVOLUTION MENSUELLE
PRESSE, RADIO ET TELEVISION
DUREE ET NOMBRE DE PAGES
tous secteurs hors auto-promotion, abonnements
Cumul
annuel

Janv

En Nombre de Pages
PRESSE
evol%
0.7%
6.%
2011
331,195
22,121
2010
329,000
20,860
MAGAZINES
evol%
-1.2%
3.3%
2011
145,334
9,301
2010
147,054
9,006
QUOTIDIENS NAT.
evol%
-8.2%
0.8%
2011
16,425
1,221
2010
17,886
1,212
En Secondes
RADIO
evol%
-1.1%
5.8%
2011
46,313,100 3,512,755
2010
46,813,465 3,320,305
STATIONS MUSICALES NAT
evol%
-2.4%
11.5%
2011
17,783,985 1,418,940
2010
18,221,585 1,272,660
STATIONS GENERALISTES
evol%
1.8%
15.6%
2011
10,385,620
758,035
2010
10,206,640
655,630
PROGRAMMES LOCAUX
evol%
-0.1%
-9.2%
2011
1,487,270
107,945
2010
1,488,395
118,915
TELEVISION
evol%
0%
9.%
2011
116,365,017 7,592,999
2010
116,416,593 6,964,451
TV NATIONALE
evol%
-3.5%
4.3%
2011
11,073,795
843,242
2010
11,480,108
808,844
TV TNT
evol%
11.%
12.1%
2011
28,460,973 2,052,676
2010
25,633,581 1,830,674
TV NAT THEMATIQUES
evol%
-3.1%
9.%
2011
74,451,656 4,525,791
2010
76,858,389 4,151,093
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011
01/26/2012 VOLUME

Fev

Mars

Avril

Mai

Juin

Juil

Aout

Sept

Oct

Nov

Dc

2.7%
22,666
22,065

0.6%
30,984
30,793

0.6%
29,242
29,060

2.1%
30,080
29,455

-2.4%
29,989
30,714

-1.5%
17,649
17,921

0.4%
15,772
15,714

6.8%
35,635
33,366

0.4%
33,982
33,855

-2.4%
34,225
35,058

-4.3%
28,849
30,141

4.3%
10,649
10,210

2.2%
13,653
13,363

-0.7%
13,006
13,093

1.%
12,971
12,847

-3.5%
11,879
12,311

-6.2%
8,070
8,606

-5.2%
9,026
9,520

-1.6%
15,241
15,487

-3.6%
14,461
15,003

-1.9%
15,206
15,495

-2.%
11,870
12,114

1.6%
1,192
1,174

-6.9%
1,548
1,663

-13.8%
1,205
1,397

-1.6%
1,517
1,541

-20.5%
1,551
1,950

-8.6%
1,021
1,118

-15.7%
680
807

-0.4%
1,606
1,613

-1.7%
1,661
1,690

-16.6%
1,585
1,900

-10.%
1,640
1,821

2.5%
3,057,585
2,983,410

3.%
4,341,220
4,215,070

-3.1%
3,599,915
3,714,180

0.6%
4,127,495
4,102,955

-4.1%
4,353,695
4,539,635

-2.9%
3,288,755
3,387,350

-9.8%
2,418,615
2,680,455

3.9%
4,279,295
4,116,930

0.9%
4,607,810
4,565,450

-2.5%
4,404,480
4,516,595

-7.5%
4,321,480
4,671,130

8.4%
1,157,405
1,067,310

3.3%
1,666,105
1,613,435

-3.6%
1,289,220
1,337,380

-0.6%
1,492,755
1,501,225

-9.3%
1,576,505
1,737,710

-2.2%
1,321,250
1,351,065

-3.7%
1,112,605
1,154,855

1.1%
1,697,375
1,678,280

-4.3%
1,706,970
1,783,940

-5.6%
1,694,960
1,795,610

-14.4%
1,649,895
1,928,115

8.3%
685,050
632,530

2.2%
982,655
961,495

-9.6%
769,130
850,465

0.2%
914,095
912,580

-10.1%
946,390
1,052,470

4.6%
654,460
625,470

-5.5%
452,175
478,490

15.9%
1,058,015
913,090

11.1%
1,187,630
1,069,220

-0.8%
1,021,720
1,029,625

-6.8%
956,265
1,025,575

1.6%
91,725
90,320

0.3%
145,185
144,705

-3.4%
114,960
119,030

6.%
120,815
113,960

-9.9%
137,955
153,130

3.5%
94,050
90,885

-8.8%
72,890
79,895

15.7%
160,370
138,660

13.7%
159,570
140,350

-0.7%
143,985
145,055

-10.2%
137,820
153,490

9.4%
0.2%
10.5%
7.3%
4.6%
8,279,057 10,337,464 11,032,329 10,720,670 10,802,559
7,568,423 10,318,360 9,982,804 9,992,097 10,328,310

-3.7%
7,407,591
7,689,783

-6.7%
-6.2%
-4.%
-6.5%
-8.3%
5,885,669 10,150,165 11,472,343 12,217,369 10,466,802
6,310,133 10,823,896 11,949,717 13,069,716 11,418,903

9.4%
871,452
796,217

0.5%
981,423
976,416

1.6%
948,066
932,972

2.4%
1,011,927
987,978

0.8%
1,007,143
999,143

-3.8%
899,853
935,593

-11.2%
738,025
831,232

-13.9%
922,374
1,071,220

-8.7%
981,921
1,075,919

-8.9%
968,201
1,062,407

-10.2%
900,168
1,002,167

16.5%
2,093,892
1,797,633

12.4%
2,575,214
2,291,930

22.8%
2,660,595
2,166,627

19.9%
2,740,422
2,284,665

15.3%
2,652,507
2,301,438

15.4%
1,962,493
1,699,998

2.1%
1,482,575
1,452,698

6.9%
2,464,827
2,306,158

7.3%
2,662,731
2,481,159

2.4%
2,650,841
2,589,076

1.3%
2,462,200
2,431,525

7.5%
-3.2%
5,157,466 6,597,580
4,796,523 6,818,595
- ADR 7596 - 1725

8.2%
7,215,543
6,670,796

4.3%
6,763,463
6,486,284

2.1%
6,946,035
6,802,564

-10.6%
4,360,713
4,876,560

-10.%
3,473,506
3,859,442

-9.8%
6,541,703
7,248,874

-7.%
7,599,426
8,169,227

-9.%
8,373,992
9,206,010

-11.3%
6,896,438
7,772,421

Copyright TNS SAS

16/1/2012

REPARTITION DES INVESTISSEMENTS PUBLICITAIRES PAR MEDIA


PLURIMEDIA*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

Evol %

Total
2,729.6
2,719.5
-0.4%
PRESSE
714.3
735.7
3.%
RADIO
402.3
393.4
-2.2%
TELEVISION
924.8
930.9
0.7%
PUBLICITE EXTERIEURE
235.8
209.1
-11.3%
CINEMA
66
58
-12.1%
INTERNET
386.4
392.2
1.5%
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 -

Janv Dc Janv Dc
2010
2011
26,437.4
27,813
7,379.9
7,671.4
3,909.4
4,151.9
8,850.2
9,382.3
2,763.9
2,747.5
299
379.9
3,235
3,479.9
ADR 7596 - 1725

Evol %
5.2%
3.9%
6.2%
6.%
-0.6%
27.1%
7.6%

* Univers constant 2011 vs 2010

01/26/2012 MEDIAS

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


PLURIMEDIA*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL PLURIMEDIA
2,729.6
2,719.5
-0.4%
26,437.4
27,813
DISTRIBUTION
350.3
421.5
20.3%
3,272
3,794
AUTOMOBILE TRANSPORT
228.2
201.6
-11.7%
2,728.8
2,808.8
CULTURE & LOISIRS
225.7
221.2
-2.%
2,210.7
2,362.7
ALIMENTATION
221.3
209.5
-5.3%
2,396.8
2,298.1
HYGIENE BEAUTE
259
271.6
4.9%
1,965.2
2,020.9
ETS FINANCIERS ASSURANCE
127.2
116.4
-8.5%
1,855.7
1,984.9
TELECOMMUNICATIONS
221.5
204.4
-7.7%
1,724.4
1,648.5
INFORMATION MEDIA
131.7
120.4
-8.5%
1,409.8
1,428.6
SERVICES
129.9
121.1
-6.8%
1,236.7
1,359.5
HABILLEMENT ACCESS.TEXTIL
113
137.2
21.4%
1,020.8
1,320.4
VOYAGE-TOURISME
80.4
91.1
13.4%
1,141.5
1,190.4
EDITION
162.4
137.3
-15.5%
949.1
897.3
BOISSONS
91
84.9
-6.7%
790.3
869.2
SANTE
46
50.3
9.4%
510.3
531.7
INFORMATIQUE BUREAUTIQUE
67
50.7
-24.3%
419.1
432.3
ENTRETIEN
31.8
29.6
-6.9%
412.8
367.2
IMMOBILIER
13.6
20.9
54.2%
254.3
321.1
AMEUBLEMENT DECORATION
15.2
17.5
15.3%
275.5
290.8
APPAREILS MENAGERS
40.9
37.2
-9.%
250.6
269.2
ENERGIE
23.8
28.5
19.8%
266.8
267.1
AUDIOVISUEL PHOTO CINEMA
51.4
51
-0.7%
267.6
237.3
PUBLICITES DIVERSES
16.3
18
10.8%
219.8
197.2
ENSEIGNEMENT FORMATION
14.4
12.8
-11.4%
172.1
188.1
ORGANISMES HUMANITAIRES
15.4
22.6
46.5%
137.1
144.2
INDUSTRIE
18.8
13.5
-28.6%
130.2
142.7
BATIMENT TRAVAUX PUBLICS
2.8
6.3
121.2%
116.6
130.4
ANNONCES LEGALES
7.2
9.4
30.5%
77.5
90.6
CORPORATE
17.5
5.6
-67.7%
88.7
84.1
PUBLICITE FINANCIERE
4
2.3
-41.6%
89.3
78.7
AGRICULTURE JARDINAGE
1.9
4.8
149.%
47.1
56.3
PARRAINAGE ASSOCIATIF
0
0.6
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

Dc 2011

Evol %

Evol %
5.2%
16.%
2.9%
6.9%
-4.1%
2.8%
7.%
-4.4%
1.3%
9.9%
29.4%
4.3%
-5.5%
10.%
4.2%
3.2%
-11.%
26.3%
5.5%
7.4%
0.1%
-11.3%
-10.3%
9.3%
5.2%
9.6%
11.8%
17.%
-5.2%
-11.8%
19.4%
2,548.8%

* Univers constant 2011 vs 2010


01/26/2012 PLURIMEDIA

Copyright TNS SAS

16/1/2012

TOP 10 ANNONCEURS CUMUL A DATE


PLURIMEDIA*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
Evol %
2010
2011
RENAULT AUTOMOBILES
426.5
366
-14.2%
ORANGE FRANCE
393.2
351.3
-10.7%
CARREFOUR MAGASINS
261.8
322.2
23.%
PEUGEOT AUTOMOBILES
310.9
316.5
1.8%
SFR
354.4
305.4
-13.8%
CITROEN AUTOMOBILES
274.9
275.2
0.1%
E.LECLERC MAGASINS
248.6
269.9
8.6%
UNILEVER FRANCE
275
254
-7.6%
BOUYGUES TELECOM
235.2
243.1
3.4%
PROCTER & GAMBLE FRANCE
262
235.5
-10.1%
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
* Univers constant 2011 vs 2010

01/26/2012 TOP 10 CUM

Copyright TNS SAS

16/1/2012

TOP 10 ANNONCEURS MOIS EN COURS


PLURIMEDIA*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010
Dc 2011
Evol %
ORANGE FRANCE
69.8
57.2
-18.%
SFR
47.2
49.8
5.6%
CARREFOUR MAGASINS
25.9
43.8
69.3%
FERRERO FRANCE
25
34.1
36.5%
RENAULT AUTOMOBILES
41.3
34
-17.7%
INTERMARCHE
13.5
28.9
114.6%
E.LECLERC MAGASINS
24.8
28.1
13.%
PEUGEOT AUTOMOBILES
23.9
27.4
14.4%
CHRISTIAN DIOR PARFUMS
21.4
24.4
14.1%
MICROSOFT
39.9
23.7
-40.7%
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
* Univers constant 2011 vs 2010

01/26/2012 TOP 10 MOI

10

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


PRESSE*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

Janv Dc Janv Dc
2010
2011
3.%
7,379.9
7,671.4
15.1%
860.3
989.9
-21.4%
791.8
727.5
26.1%
596.6
714.4
-8.2%
650.6
676
5.%
608.4
637
-11.2%
395.8
430.2
4.6%
443.3
428.6
-0.8%
402.6
414.8
6.2%
359.4
299.7
26.7%
277.2
297.1
46.7%
183.6
229.4
3.9%
181.8
221.5
-11.6%
180.7
192.5
36.9%
204.8
177.4
5.7%
175.3
157.8
4.8%
136.7
140.1
2.9%
131.8
130
-33.7%
96.8
105.9
-18.4%
101.6
103.6
30.5%
77.5
90.6
40.7%
78.7
87.6
-31.3%
80.3
68.4
75.1%
66
66.4
-52.5%
60.6
62.6
-16.1%
55.8
55
143.%
53
52.4
-13.1%
42.8
36
-82.2%
46.1
34.7
15.8%
26.8
31
0.9%
13.2
13.1
- ADR 7596 - 1725

Evol %

TOTAL PRESSE
714.3
735.7
DISTRIBUTION
100.5
115.7
AUTOMOBILE TRANSPORT
74.1
58.2
HABILLEMENT ACCESS.TEXTIL
59.8
75.4
INFORMATION MEDIA
60.4
55.5
CULTURE & LOISIRS
47
49.3
ETS FINANCIERS ASSURANCE
29.7
26.4
HYGIENE BEAUTE
51.7
54
SERVICES
39.2
38.8
TELECOMMUNICATIONS
39.5
42
VOYAGE-TOURISME
22.3
28.3
IMMOBILIER
10.8
15.9
BOISSONS
30.1
31.3
EDITION
20
17.7
ALIMENTATION
20.5
28
PUBLICITES DIVERSES
12.3
13
AMEUBLEMENT DECORATION
7.5
7.8
SANTE
7.9
8.1
INFORMATIQUE BUREAUTIQUE
15.3
10.1
ENSEIGNEMENT FORMATION
8.5
7
ANNONCES LEGALES
7.2
9.4
ENERGIE
5.9
8.3
PUBLICITE FINANCIERE
3.2
2.2
ORGANISMES HUMANITAIRES
5.2
9.1
INDUSTRIE
9.5
4.5
APPAREILS MENAGERS
7.1
6
BATIMENT TRAVAUX PUBLICS
1.5
3.6
AUDIOVISUEL PHOTO CINEMA
6.6
5.7
CORPORATE
8.5
1.5
AGRICULTURE JARDINAGE
1.8
2
ENTRETIEN
0.8
0.8
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011

Evol %
3.9%
15.1%
-8.1%
19.8%
3.9%
4.7%
8.7%
-3.3%
3.%
-16.6%
7.2%
25.%
21.8%
6.5%
-13.4%
-10.%
2.4%
-1.4%
9.5%
2.%
17.%
11.3%
-14.8%
0.6%
3.2%
-1.5%
-1.2%
-15.7%
-24.8%
15.7%
-0.3%

* Univers constant 2011 vs 2010


01/26/2012 PRESSE

11

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


MAGAZINES NATIONAUX
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL MAGAZINES
281.4
286.2
1.7%
3,165.9
3,236.5
HABILLEMENT ACCESS.TEXTIL
32.9
39.9
21.%
420.9
488.9
DISTRIBUTION
27.7
35.1
26.8%
311
366.6
HYGIENE BEAUTE
36
37.2
3.3%
367.8
354.7
INFORMATION MEDIA
23.5
21.9
-7.%
272.2
278.1
AUTOMOBILE TRANSPORT
14.9
17.8
19.7%
228.8
241.5
ETS FINANCIERS ASSURANCE
13
11.7
-9.6%
182.6
182.9
CULTURE & LOISIRS
9.9
10.3
3.3%
129
134.4
ALIMENTATION
14.1
14.4
1.9%
136.4
111.6
BOISSONS
18.6
16.2
-12.7%
110.2
109.8
VOYAGE-TOURISME
7.3
9.2
26.8%
97.2
103.3
SANTE
6.8
6.4
-5.9%
104
95.1
TELECOMMUNICATIONS
11.6
12.7
9.5%
116.6
89.3
PUBLICITES DIVERSES
7.1
6.5
-9.%
110.1
87.1
SERVICES
13
9.4
-27.5%
90.8
85.9
AMEUBLEMENT DECORATION
3.3
3.9
17.7%
78.9
85.1
EDITION
8.4
7.4
-11.6%
80
78.7
IMMOBILIER
3.1
4.5
44.%
55.7
71.9
APPAREILS MENAGERS
5.6
3.5
-37.%
43.2
41.2
INFORMATIQUE BUREAUTIQUE
5.7
3.1
-45.1%
35.8
39
ENSEIGNEMENT FORMATION
3.8
2.6
-30.3%
38.4
38.4
ORGANISMES HUMANITAIRES
1.7
3.5
109.2%
27.5
28.5
AUDIOVISUEL PHOTO CINEMA
4.7
4
-14.7%
27.1
27.2
ENERGIE
2.7
2.3
-13.%
30.2
25.7
PUBLICITE FINANCIERE
0.4
0.2
-39.3%
12.3
14.4
INDUSTRIE
1.7
1.8
1.4%
15.5
13.9
BATIMENT TRAVAUX PUBLICS
0.3
0.2
-37.3%
14
12.8
CORPORATE
2.9
0.1
-95.8%
10.7
10.6
AGRICULTURE JARDINAGE
0.1
0.1
-22.3%
7.5
10.1
ENTRETIEN
0.6
0.2
-67.6%
10.6
8.8
ANNONCES LEGALES
0.1
0.1
46.5%
0.7
1.1
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 MAGAZINES

Dc 2011

Evol %

12

Evol %
2.2%
16.2%
17.9%
-3.6%
2.1%
5.5%
0.2%
4.2%
-18.2%
-0.4%
6.2%
-8.5%
-23.4%
-20.9%
-5.4%
7.9%
-1.7%
29.1%
-4.6%
8.9%
-0.1%
3.5%
0.5%
-14.8%
16.9%
-10.4%
-8.3%
-0.5%
33.9%
-17.2%
47.4%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


QUOTIDIENS NATIONAUX
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

TOTAL QUOTIDIENS NATIONAUX


146.1
153.2
INFORMATION MEDIA
19.9
19.6
CULTURE & LOISIRS
14
11.8
AUTOMOBILE TRANSPORT
14.8
11
HABILLEMENT ACCESS.TEXTIL
15.4
23.7
SERVICES
10.4
9.1
ETS FINANCIERS ASSURANCE
6
4.8
DISTRIBUTION
7
10.2
ANNONCES LEGALES
4.9
7
VOYAGE-TOURISME
4
7
PUBLICITE FINANCIERE
2.2
1.8
TELECOMMUNICATIONS
8
4.9
IMMOBILIER
1.8
2.7
HYGIENE BEAUTE
10.2
9.7
PUBLICITES DIVERSES
2.2
3.2
EDITION
2.9
2.3
INFORMATIQUE BUREAUTIQUE
4.6
3
BOISSONS
6.8
8.2
ENSEIGNEMENT FORMATION
2.2
1.1
ORGANISMES HUMANITAIRES
1.5
2.3
CORPORATE
0.7
1.1
ENERGIE
0.3
1.6
INDUSTRIE
0.8
0.2
ALIMENTATION
2.2
2.8
AMEUBLEMENT DECORATION
1.6
1.8
APPAREILS MENAGERS
0.3
1.6
SANTE
0.1
0
AUDIOVISUEL PHOTO CINEMA
1
0.6
AGRICULTURE JARDINAGE
0
0
BATIMENT TRAVAUX PUBLICS
0.1
0.1
ENTRETIEN
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011
01/26/2012 PQN

Janv Dc Janv Dc
2010
2011
4.8%
1,366.3
1,413.6
-1.3%
224.6
224
-16.2%
150.9
150.6
-25.7%
151.1
131.8
54.1%
94.3
125.9
-12.4%
101.5
102.9
-19.3%
75.7
94.5
46.7%
58
65.7
42.3%
52.1
64.8
72.5%
49.9
52.1
-19.3%
58.2
49.6
-39.4%
76.2
48.8
45.2%
28
42.9
-4.9%
35.1
33.1
47.2%
27
30.5
-21.%
27.9
30.1
-34.3%
22.6
29.5
20.7%
19.6
28
-48.5%
24.3
24.3
51.1%
19.1
18.8
57.4%
13.9
15
517.9%
12.7
13.8
-77.2%
6.4
8.8
24.4%
12.1
6.8
8.%
7.1
6.5
479.6%
3
5.2
-71.3%
4.9
4.7
-45.2%
8.8
3.9
16.5%
0.5
0.4
36.2%
1
0.2
0.1
- ADR 7596 - 1725

Evol %

13

Evol %
3.5%
-0.2%
-0.3%
-12.8%
33.6%
1.4%
24.8%
13.2%
24.4%
4.5%
-14.8%
-35.9%
52.9%
-5.6%
13.%
8.1%
30.5%
43.%
-0.2%
-1.6%
7.6%
8.9%
38.1%
-43.3%
-7.5%
71.6%
-2.7%
-55.4%
-24.1%
-78.6%

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


RADIO
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL RADIO
402.3
393.4
-2.2%
3,909.4
4,151.9
DISTRIBUTION
130.3
161.5
23.9%
1,171.5
1,353.1
AUTOMOBILE TRANSPORT
56.5
40.9
-27.6%
464
460.4
CULTURE & LOISIRS
27.9
24.6
-11.8%
314.6
291.6
ETS FINANCIERS ASSURANCE
18.7
14.6
-22.%
295.5
277.6
INFORMATION MEDIA
19.5
23.9
22.3%
244.3
242.9
SERVICES
17.7
21.1
19.6%
233
242.8
TELECOMMUNICATIONS
31.6
20.5
-35.1%
227.5
209.5
VOYAGE-TOURISME
12.3
10.5
-14.5%
164.2
163.2
HABILLEMENT ACCESS.TEXTIL
4.7
6.5
38.4%
66.1
129.3
ALIMENTATION
14.4
10.3
-28.4%
117
127.9
EDITION
18.9
17.9
-5.%
142.8
127.5
BOISSONS
9.8
5.7
-42.1%
98.2
108.9
ENERGIE
6.5
3.7
-43.1%
64.4
79.8
SANTE
2.5
6
136.9%
62.9
75
HYGIENE BEAUTE
6.7
1.8
-73.3%
39.7
41.2
AMEUBLEMENT DECORATION
2.3
3.9
69.2%
30
28.4
ORGANISMES HUMANITAIRES
2
2.5
26.9%
23
27.3
APPAREILS MENAGERS
0.2
1.3
744.1%
15.7
26.5
IMMOBILIER
1.1
2.8
164.5%
16.5
25.7
INFORMATIQUE BUREAUTIQUE
4.7
2.9
-37.2%
31.9
23.5
INDUSTRIE
0.8
3.7
364.8%
13.2
22.4
BATIMENT TRAVAUX PUBLICS
0.6
0.6
6.5%
18
18.7
ENSEIGNEMENT FORMATION
1.1
1.3
19.9%
17.8
18.5
AUDIOVISUEL PHOTO CINEMA
6.8
4.5
-33.5%
16.3
15.8
AGRICULTURE JARDINAGE
7.7
5
CORPORATE
1.1
-100.%
5
4.9
PUBLICITE FINANCIERE
0.3
0
-84.7%
2.9
4.2
PUBLICITES DIVERSES
0
0.1
442.9%
1.3
0.4
PARRAINAGE ASSOCIATIF
0
ENTRETIEN
3.5
-100.%
4.4
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 RADIO

Dc 2011

Evol %

14

Evol %
6.2%
15.5%
-0.8%
-7.3%
-6.1%
-0.6%
4.2%
-7.9%
-0.6%
95.7%
9.3%
-10.7%
10.9%
23.9%
19.4%
3.6%
-5.3%
18.6%
69.1%
55.1%
-26.3%
69.8%
3.8%
3.6%
-3.1%
-35.5%
-2.2%
43.1%
-64.9%
-100.%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


STATIONS MUSICALES
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL STATIONS MUSICALES
169.7
166.6
-1.8%
1,591.1
1,678
DISTRIBUTION
65.6
82.4
25.6%
548.1
663.5
AUTOMOBILE TRANSPORT
22.5
14.2
-37.2%
169.3
146.1
TELECOMMUNICATIONS
15.9
11.2
-29.6%
129.7
109.2
CULTURE & LOISIRS
10.3
7.9
-23.8%
123.5
101
SERVICES
7.2
10.8
49.5%
86
100.6
INFORMATION MEDIA
7.8
10.8
39.7%
97.9
100.3
ETS FINANCIERS ASSURANCE
5.7
3.2
-43.6%
80.5
67.1
ALIMENTATION
5.7
3.9
-32.4%
57.2
66
VOYAGE-TOURISME
2.7
2.7
-1.1%
50.9
62.1
HABILLEMENT ACCESS.TEXTIL
0.9
1.9
122.%
29.6
55.3
BOISSONS
3.1
1.4
-53.9%
44
43.2
EDITION
6.5
5
-22.8%
50.7
35.9
SANTE
0.4
2.6
549.3%
21.1
28
ENERGIE
2
1
-53.%
18.5
25.9
HYGIENE BEAUTE
3.1
1.7
-44.%
20
19.2
AMEUBLEMENT DECORATION
0.4
0.8
82.3%
10.9
11.8
ORGANISMES HUMANITAIRES
0.6
0.5
-23.7%
7
9.5
INFORMATIQUE BUREAUTIQUE
2.5
1.1
-56.%
12.1
6.5
AUDIOVISUEL PHOTO CINEMA
3
1.8
-38.%
7.6
6.2
INDUSTRIE
0.2
1.1
391.9%
2.8
4.5
IMMOBILIER
0.3
0.3
3.%
4.1
4.3
APPAREILS MENAGERS
0.2
0.1
-14.1%
6.5
4.1
ENSEIGNEMENT FORMATION
0.1
0.1
42.4%
3
2.9
AGRICULTURE JARDINAGE
3.9
2
BATIMENT TRAVAUX PUBLICS
1.7
1.4
CORPORATE
0.3
-100.%
1.1
1.4
PUBLICITES DIVERSES
0.5
0
ENTRETIEN
2.5
-100.%
2.9
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 MUSICALES

Dc 2011

Evol %

15

Evol %
5.5%
21.1%
-13.7%
-15.8%
-18.3%
16.9%
2.4%
-16.6%
15.3%
22.%
86.8%
-1.9%
-29.2%
32.6%
39.7%
-4.%
7.8%
36.1%
-46.3%
-18.2%
63.%
5.7%
-36.8%
-4.6%
-48.6%
-14.7%
24.3%
-90.4%
-100.%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


STATIONS GENERALISTES
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

TOTAL STATIONS GENERALISTES


156
148.4
DISTRIBUTION
39
47.4
AUTOMOBILE TRANSPORT
25.9
18.9
ETS FINANCIERS ASSURANCE
10.7
8
CULTURE & LOISIRS
11
9.9
INFORMATION MEDIA
7.9
9.9
SERVICES
6.1
6.3
EDITION
10.6
10.4
TELECOMMUNICATIONS
10.5
5.9
VOYAGE-TOURISME
5.6
5.6
BOISSONS
4.9
3.3
HABILLEMENT ACCESS.TEXTIL
1.5
2.3
ENERGIE
3.8
2.3
SANTE
1.8
3
ALIMENTATION
6.9
4.8
APPAREILS MENAGERS
1
IMMOBILIER
0.7
2.1
INDUSTRIE
0.4
2.1
HYGIENE BEAUTE
2.5
ORGANISMES HUMANITAIRES
0.9
0.7
BATIMENT TRAVAUX PUBLICS
0.1
INFORMATIQUE BUREAUTIQUE
0.3
0.5
AMEUBLEMENT DECORATION
1.1
1.9
ENSEIGNEMENT FORMATION
0.4
0.6
AUDIOVISUEL PHOTO CINEMA
2.5
1.2
AGRICULTURE JARDINAGE
CORPORATE
0.5
PUBLICITE FINANCIERE
0
PUBLICITES DIVERSES
0.1
PARRAINAGE ASSOCIATIF
ENTRETIEN
0.4
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011
01/26/2012 GENERALISTES

16

Janv Dc Janv Dc
2010
2011
-4.9%
1,555.8
1,650.8
21.6%
395
424.7
-27.3%
216.2
233.4
-25.1%
150.3
140.8
-10.5%
111.5
114.4
25.4%
102.2
113
3.8%
94.7
86.8
-2.4%
70.6
71.4
-43.3%
69.4
69.3
0.7%
70
63.8
-32.3%
41
43.6
53.2%
18.2
43.2
-39.3%
38.3
43.1
67.4%
35.3
41.3
-29.9%
42.1
40.6
8.8
21
188.%
9.3
15.6
459.7%
7.7
13.7
-100.%
11.1
12.9
-19.9%
12.2
12.2
-100.%
12.4
11
66.2%
10.2
8.8
62.8%
11.1
8.8
58.1%
5.4
6.1
-51.4%
5.1
4.8
3.7
2.9
-100.%
2.5
2.4
-100.%
0.1
0.9
0.7
0.3
0
-100.%
0.8
ADR 7596 - 1725

Evol %

Evol %
6.1%
7.5%
8.%
-6.3%
2.6%
10.6%
-8.4%
1.1%
-0.1%
-8.8%
6.5%
137.2%
12.5%
17.%
-3.7%
138.1%
67.4%
77.4%
16.3%
0.1%
-11.2%
-13.2%
-21.1%
12.8%
-6.2%
-23.2%
-2.1%
1,211.2%
-55.4%
-100.%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


TELEVISION
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

TOTAL TELEVISION
924.8
930.9
ALIMENTATION
150.5
131.7
HYGIENE BEAUTE
168
177.7
AUTOMOBILE TRANSPORT
56.3
57.9
ETS FINANCIERS ASSURANCE
35.7
47.4
DISTRIBUTION
43.2
58.6
TELECOMMUNICATIONS
67.3
73.7
CULTURE & LOISIRS
67
65.8
EDITION
101.8
83.1
VOYAGE-TOURISME
19.3
23.2
ENTRETIEN
23.1
26.4
SERVICES
24.6
21
SANTE
31
30.9
INFORMATION MEDIA
21.5
18.4
HABILLEMENT ACCESS.TEXTIL
18.4
25.6
BOISSONS
13
11.5
APPAREILS MENAGERS
27.7
23.7
AUDIOVISUEL PHOTO CINEMA
20.8
27.4
INFORMATIQUE BUREAUTIQUE
16.3
8.7
AMEUBLEMENT DECORATION
2.2
2.2
ENERGIE
4.3
6.3
BATIMENT TRAVAUX PUBLICS
0.2
1
IMMOBILIER
0.6
0.8
ENSEIGNEMENT FORMATION
1.4
1.6
ORGANISMES HUMANITAIRES
3.3
4.7
CORPORATE
3.7
0.9
INDUSTRIE
3.4
0.9
AGRICULTURE JARDINAGE
0
0
PUBLICITES DIVERSES
0
0
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011
01/26/2012 TELEVISION

Janv Dc Janv Dc
2010
2011
0.7%
8,850.2
9,382.3
-12.5%
1,673.5
1,638.8
5.7%
1,199
1,278.5
2.8%
847.1
972.4
32.9%
712.2
795.7
35.8%
513.2
655.7
9.5%
610.3
578.9
-1.9%
444.9
500.8
-18.4%
479.3
421.6
20.1%
284
334.7
13.9%
356.9
328.3
-14.7%
235.1
303.9
-0.2%
265.5
276.6
-14.5%
243.4
239.7
38.7%
169.6
235.7
-12.1%
208.4
218.6
-14.7%
136.1
145
31.7%
119.4
121.1
-46.8%
82.1
72.3
0.5%
56.7
63.7
48.%
65.1
39.3
591.%
22.1
33.3
36.2%
31.1
28.7
17.%
22.8
28.3
40.1%
19
22.6
-75.2%
17.8
17.8
-73.2%
26.2
17.3
-18.8%
7.9
12.9
-76.%
1.6
0
- ADR 7596 - 1725

Evol %

17

Evol %
6.%
-2.1%
6.6%
14.8%
11.7%
27.8%
-5.2%
12.6%
-12.%
17.8%
-8.%
29.3%
4.2%
-1.5%
39.%
4.9%
6.5%
1.5%
-11.9%
12.4%
-39.7%
50.3%
-7.9%
24.5%
19.%
0.4%
-34.%
62.%
-97.9%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


CHAINES NATIONALES
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

TOTAL CHANES NATIONALES


556.1
529.4
ALIMENTATION
105.6
88.3
HYGIENE BEAUTE
117.9
121.5
AUTOMOBILE TRANSPORT
32.4
29.9
ETS FINANCIERS ASSURANCE
15.9
25.1
DISTRIBUTION
23.6
29.3
TELECOMMUNICATIONS
33.5
40.5
EDITION
64
47.8
ENTRETIEN
16.7
20.8
SANTE
24.4
22.6
VOYAGE-TOURISME
9.6
12.4
CULTURE & LOISIRS
27.2
18.7
BOISSONS
9
8
HABILLEMENT ACCESS.TEXTIL
9.8
12.5
SERVICES
11.1
4.9
INFORMATION MEDIA
10.9
8.3
APPAREILS MENAGERS
17.8
16
AUDIOVISUEL PHOTO CINEMA
10
12.9
INFORMATIQUE BUREAUTIQUE
8.4
4.4
AMEUBLEMENT DECORATION
1.2
BATIMENT TRAVAUX PUBLICS
0.1
ENERGIE
2.4
2.8
ENSEIGNEMENT FORMATION
0.9
0.5
IMMOBILIER
0.3
0.4
ORGANISMES HUMANITAIRES
0.8
1.5
INDUSTRIE
1.2
0.5
CORPORATE
1.2
AGRICULTURE JARDINAGE
PUBLICITES DIVERSES
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011
01/26/2012 NATIONALES

Janv Dc Janv Dc
2010
2011
-4.8%
5,421.3
5,353.8
-16.4%
1,156.5
1,039.6
3.%
845.1
870.2
-7.9%
497.2
519.6
57.2%
396.9
425.3
24.1%
301.5
357.5
20.9%
309
300.1
-25.3%
296.1
241.3
24.5%
273.9
237.7
-7.4%
201.8
197
28.8%
156.8
170.8
-31.4%
190.4
166.9
-11.1%
136.9
132.8
26.6%
102.9
131.4
-55.9%
110.6
120.9
-23.9%
129.3
119.8
-10.6%
87.5
91
29.2%
57
53.9
-47.%
40.3
42.8
-100.%
34.4
35.8
-100.%
10.9
21.5
16.8%
31.8
20.1
-46.5%
15.8
18.1
36.2%
9.3
10.5
91.9%
8.5
8.6
-59.8%
8.8
7.4
-100.%
7.3
7.2
3.8
5.9
0.8
- ADR 7596 - 1725

Evol %

18

Evol %
-1.2%
-10.1%
3.%
4.5%
7.2%
18.6%
-2.9%
-18.5%
-13.2%
-2.4%
9.%
-12.3%
-3.%
27.7%
9.3%
-7.4%
4.%
-5.5%
6.1%
4.1%
97.5%
-36.8%
14.2%
12.1%
0.7%
-16.%
-0.3%
55.1%
-100.%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


PARRAINAGE NAT
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL PARRAINAGE TV
62.6
57.6
-8.%
660.3
635.3
ETS FINANCIERS ASSURANCE
9.7
7.6
-21.4%
108.5
89.3
ALIMENTATION
9.9
10.4
5.9%
80.5
87.2
DISTRIBUTION
7.8
7.1
-8.8%
81
82.5
AUTOMOBILE TRANSPORT
3.3
3.5
6.3%
43.1
47.9
CULTURE & LOISIRS
1.9
3
60.4%
31.8
45.6
VOYAGE-TOURISME
4.3
2.5
-41.6%
33.9
41.7
TELECOMMUNICATIONS
6.7
5.1
-23.%
52.6
40.1
SERVICES
3.3
5.1
56.7%
27.6
39.8
HYGIENE BEAUTE
3.1
1.6
-48.5%
46.4
35.6
INFORMATION MEDIA
3.1
1.5
-51.9%
34.5
27.4
HABILLEMENT ACCESS.TEXTIL
2.1
3.3
56.2%
10.4
23
APPAREILS MENAGERS
0.9
0.2
-79.3%
13
12.4
ENTRETIEN
1.7
1
-43.3%
20.3
11.1
AMEUBLEMENT DECORATION
0.2
0.9
465.9%
6.8
8.2
AUDIOVISUEL PHOTO CINEMA
1.6
0.6
-61.8%
11.6
7.5
EDITION
0.7
0.5
-26.8%
6.3
6.3
ENERGIE
0.4
0.4
-5.7%
14.4
4.9
BOISSONS
0.3
0.2
-32.8%
4.2
4.8
IMMOBILIER
0.2
12.7
4.6
INFORMATIQUE BUREAUTIQUE
0.4
0.8
100.%
1.4
3.3
CORPORATE
0.4
0.7
50.1%
3
3.2
SANTE
0.4
6
2.6
INDUSTRIE
0
-100.%
3
1.7
AGRICULTURE JARDINAGE
1.8
1.6
ENSEIGNEMENT FORMATION
0
0.1
63.3%
0.1
1.4
ORGANISMES HUMANITAIRES
0.9
0.8
-6.%
1
1
BATIMENT TRAVAUX PUBLICS
0
3.9
0.4
PUBLICITES DIVERSES
0
-100.%
0.7
0
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 PARRAINAGE NAT

Dc 2011

Evol %

19

Evol %
-3.8%
-17.6%
8.2%
1.9%
11.2%
43.6%
23.1%
-23.7%
43.9%
-23.2%
-20.5%
121.3%
-4.5%
-45.1%
19.8%
-35.4%
0.4%
-66.2%
13.9%
-63.4%
131.7%
9.%
-57.%
-41.3%
-8.%
2,503.7%
3.%
-89.9%
-96.9%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


CHAINES TNT
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL CHAINES TNT
208.6
243.2
16.6%
1,873.3
2,405.2
ALIMENTATION
25.5
25.3
-0.8%
304.8
390.1
AUTOMOBILE TRANSPORT
14.2
17.8
25.%
200.1
287.4
HYGIENE BEAUTE
35.1
42.1
19.8%
222.3
281.8
ETS FINANCIERS ASSURANCE
6.3
10.7
70.3%
135.7
197.6
TELECOMMUNICATIONS
18.1
20.3
12.%
169.6
168.9
DISTRIBUTION
8.5
17
99.6%
96.9
167.3
CULTURE & LOISIRS
21.5
26.4
23.3%
123.7
166.6
EDITION
25.1
24.6
-1.7%
123.8
127
SERVICES
7.5
7
-5.9%
71.9
99.4
VOYAGE-TOURISME
3.2
5
57.4%
58.7
81.8
ENTRETIEN
3.9
4.1
4.2%
49
64.8
SANTE
5.6
6.6
17.3%
46.8
62.5
HABILLEMENT ACCESS.TEXTIL
4.7
7
48.9%
38.2
55.5
BOISSONS
2.7
2.5
-8.1%
44.3
53.6
INFORMATION MEDIA
4.9
4.6
-6.3%
49.7
52.6
AUDIOVISUEL PHOTO CINEMA
5.5
9.1
66.%
31
36.1
APPAREILS MENAGERS
7.2
6
-17.2%
26
30.8
INFORMATIQUE BUREAUTIQUE
5.4
2.2
-59.9%
27.5
16.8
AMEUBLEMENT DECORATION
0.1
0.1
-32.3%
10.3
13.4
ENERGIE
0.6
2.2
254.5%
11.8
10.3
ORGANISMES HUMANITAIRES
0.9
1.7
94.2%
5.9
8.3
BATIMENT TRAVAUX PUBLICS
0
0
-47.3%
5
7.1
IMMOBILIER
0.3
0.1
-65.9%
6
6.4
INDUSTRIE
0.4
0.3
-13.3%
5
6.3
ENSEIGNEMENT FORMATION
0.3
0.6
119.1%
3.9
5.4
AGRICULTURE JARDINAGE
1.7
3.9
CORPORATE
1.3
-100.%
3.8
3.2
PUBLICITES DIVERSES
0
0.1
0
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 TNT

Dc 2011

Evol %

20

Evol %
28.4%
28.%
43.6%
26.8%
45.7%
-0.4%
72.6%
34.7%
2.6%
38.2%
39.5%
32.3%
33.6%
45.2%
21.%
5.8%
16.4%
18.6%
-38.9%
30.8%
-12.5%
41.4%
42.5%
7.%
26.%
41.2%
128.4%
-15.1%
-84.4%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


PARRAINAGE TNT
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL PARRAINAGE TNT
9.7
12
23.8%
90.4
112.7
ETS FINANCIERS ASSURANCE
1.2
0.6
-49.8%
14.4
15.7
CULTURE & LOISIRS
0.9
1.7
80.8%
8.3
14.4
SERVICES
0.7
2.2
208.5%
4.8
13.1
INFORMATION MEDIA
0.6
0.7
11.7%
7.1
11
DISTRIBUTION
0.5
1
92.1%
5
8.7
VOYAGE-TOURISME
0.4
0.6
53.7%
6.9
8
IMMOBILIER
1.5
5.1
AUTOMOBILE TRANSPORT
0.1
0.3
293.%
0.8
4.1
HYGIENE BEAUTE
0.3
0.2
-43.%
3.9
4.1
TELECOMMUNICATIONS
0.3
0.5
49.8%
8.4
3.6
EDITION
1.2
0.4
-65.7%
4.9
3.2
BATIMENT TRAVAUX PUBLICS
1
1.5
3.1
ALIMENTATION
0.4
0.2
-42.9%
3.5
2.7
CORPORATE
0.2
0.2
18.5%
1.7
2.7
HABILLEMENT ACCESS.TEXTIL
0.1
1.4
2.4
APPAREILS MENAGERS
0.1
0.1
3.7%
1.7
2.2
ENSEIGNEMENT FORMATION
0.3
1.4
1.9
AMEUBLEMENT DECORATION
0.8
1.2
54.%
1.3
1.9
BOISSONS
0
0
-42.4%
0.4
1.5
INFORMATIQUE BUREAUTIQUE
0
0.4
921.9%
3
1.2
SANTE
0.1
0.3
0.8
ENERGIE
0
-100.%
0.1
0.5
AUDIOVISUEL PHOTO CINEMA
0.1
0
-94.%
0.4
0.4
INDUSTRIE
1.6
0
-99.8%
7.3
0.3
ORGANISMES HUMANITAIRES
0.1
0.2
210.%
0.1
0.2
AGRICULTURE JARDINAGE
0.1
ENTRETIEN
0
0.4
0
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 PARRAINAGE TNT

Dc 2011

Evol %

21

Evol %
24.8%
8.9%
73.7%
173.5%
56.3%
75.1%
15.3%
243.5%
440.4%
5.7%
-57.4%
-34.%
103.1%
-24.3%
55.3%
74.8%
28.7%
31.6%
44.6%
283.4%
-61.%
188.2%
427.3%
2.9%
-96.2%
208.8%
-98.8%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


CHAINES THEMATIQUES
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL CHANES THEMATIQUES
87.8
88.7
1.1%
805
875.3
ALIMENTATION
9.2
7.4
-19.3%
128.1
119.3
AUTOMOBILE TRANSPORT
6.3
6.4
2.4%
106
113.4
CULTURE & LOISIRS
15.5
16
2.7%
90.8
107.3
HYGIENE BEAUTE
11.5
12.3
7.%
81.4
86.8
ETS FINANCIERS ASSURANCE
2.6
3.4
33.7%
56.7
67.8
TELECOMMUNICATIONS
8.7
7.3
-16.6%
70.8
66.1
EDITION
10.9
9.8
-10.%
48.2
43.7
DISTRIBUTION
2.7
4.2
54.8%
28.9
39.7
VOYAGE-TOURISME
1.8
2.7
46.2%
27.8
32.3
SERVICES
2
1.7
-17.%
20.1
30.7
INFORMATION MEDIA
1.9
3.3
67.6%
22.8
28.9
BOISSONS
1
0.8
-24.3%
22.6
26
HABILLEMENT ACCESS.TEXTIL
1.8
2.7
51.9%
16.7
23.4
AUDIOVISUEL PHOTO CINEMA
3.7
4.9
31.5%
19.3
23.2
ENTRETIEN
0.8
0.5
-36.4%
13.3
14.7
SANTE
0.9
1.2
32.1%
10.6
13.7
APPAREILS MENAGERS
1.7
1.4
-14.2%
7.9
8.5
INFORMATIQUE BUREAUTIQUE
2.1
0.9
-55.5%
9.7
8.2
ORGANISMES HUMANITAIRES
0.8
0.5
-34.9%
3.5
4.5
AMEUBLEMENT DECORATION
0
0
154.1%
3.9
4.5
ENERGIE
0.8
0.9
9.3%
7.1
3.5
IMMOBILIER
0
0.1
1,175.8%
1.6
2.1
ENSEIGNEMENT FORMATION
0.2
0.2
-9.%
1.6
1.6
INDUSTRIE
0.2
0.1
-52.8%
2
1.5
CORPORATE
0.6
0
-95.8%
2.1
1.5
AGRICULTURE JARDINAGE
0
0
-18.8%
0.6
1.3
BATIMENT TRAVAUX PUBLICS
0
0.8
1.2
PUBLICITES DIVERSES
0
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 THEMATIQUES

Dc 2011

Evol %

22

Evol %
8.7%
-6.9%
7.%
18.2%
6.7%
19.4%
-6.6%
-9.3%
37.4%
16.5%
52.5%
26.6%
15.%
40.3%
20.5%
10.3%
29.2%
8.1%
-15.9%
26.8%
13.5%
-49.8%
26.2%
-2.6%
-25.8%
-26.6%
108.4%
40.3%
-100.%
Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


PUBLICITE EXTERIEURE*
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

Dc 2011

Janv Dc Janv Dc
2010
2011
-11.3%
2,763.9
2,747.5
-10.2%
522.7
527
6.7%
425.3
455.7
-56.2%
303.3
271
-22.9%
189
226
-5.7%
213.3
219.9
71.5%
213.6
146.1
-42.3%
139.4
131
-20.2%
139.7
124.8
-17.2%
102.7
114.5
3.9%
106.9
95.6
-17.2%
92.9
93
-27.4%
90.5
87.5
-5.4%
38.3
43
-16.7%
21.5
33.8
11.7%
30.6
31.1
17.3%
13.3
23.9
300.2%
17.5
19.1
-49.%
16
17.4
-1.8%
17.2
16.5
2.9%
12.9
15.7
383.3%
9.2
13.3
-12.3%
12
11.5
-100.%
14
10.7
-94.7%
8.2
8.4
-56.6%
4.8
4.6
44.1%
2.7
2.7
-36.5%
3.3
2.3
-22.8%
3
1.5
- ADR 7596 - 1725

Evol %

TOTAL PUBLICITE EXTERIEURE


235.8
209.1
DISTRIBUTION
41.9
37.6
CULTURE & LOISIRS
33.2
35.4
AUTOMOBILE TRANSPORT
13.3
5.8
TELECOMMUNICATIONS
36.6
28.2
BOISSONS
24.2
22.8
ALIMENTATION
9.6
16.4
VOYAGE-TOURISME
8.8
5.1
INFORMATION MEDIA
7.9
6.3
HABILLEMENT ACCESS.TEXTIL
17.7
14.6
HYGIENE BEAUTE
12.3
12.8
ETS FINANCIERS ASSURANCE
3.3
2.7
SERVICES
8.6
6.2
AMEUBLEMENT DECORATION
1.1
1
INFORMATIQUE BUREAUTIQUE
3.3
2.8
EDITION
2.6
2.9
IMMOBILIER
0.5
0.6
BATIMENT TRAVAUX PUBLICS
0.2
0.6
AUDIOVISUEL PHOTO CINEMA
1.6
0.8
ORGANISMES HUMANITAIRES
2.9
2.9
SANTE
1.8
1.8
INDUSTRIE
0.1
0.7
ENSEIGNEMENT FORMATION
0.5
0.5
ENTRETIEN
3.1
APPAREILS MENAGERS
0.2
0
ENERGIE
0.2
0.1
PUBLICITES DIVERSES
0.1
0.2
CORPORATE
0.2
0.2
AGRICULTURE JARDINAGE
0.1
0.1
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011

Evol %
-0.6%
0.8%
7.1%
-10.6%
19.6%
3.1%
-31.6%
-6.%
-10.6%
11.5%
-10.6%
0.1%
-3.3%
12.2%
56.9%
1.6%
79.1%
9.3%
8.9%
-3.9%
22.1%
44.3%
-4.2%
-23.7%
2.9%
-5.5%
-1.3%
-29.4%
-50.3%

* Univers constant 2011 vs 2010


01/26/2012 PUB.EXT

23

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


CINEMA
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL CINEMA
66
58
-12.1%
299
379.9
CULTURE & LOISIRS
12.9
15.4
19.5%
83.6
107.5
BOISSONS
9.8
5.7
-41.8%
40.5
49.7
TELECOMMUNICATIONS
6.5
1.4
-77.8%
31.8
29.6
ETS FINANCIERS ASSURANCE
4.7
1.9
-59.2%
18.7
28.2
AUTOMOBILE TRANSPORT
2
8
309.9%
9.7
25.3
HYGIENE BEAUTE
4.9
6.3
27.9%
12.4
18.9
VOYAGE-TOURISME
1.5
3.5
134.5%
20.4
17.9
INFORMATION MEDIA
4.9
1.6
-67.%
17.2
17.8
ALIMENTATION
5.5
3.4
-38.%
15.6
17.6
HABILLEMENT ACCESS.TEXTIL
0.8
2.5
231.4%
6.5
14.7
SERVICES
3.6
1.9
-48.8%
10.7
10.9
EDITION
2.5
2.4
-5.9%
7
10.2
AUDIOVISUEL PHOTO CINEMA
0.4
3.1
639.3%
3.8
6.9
INFORMATIQUE BUREAUTIQUE
2.1
-100.%
8
6.8
INDUSTRIE
0
5.1
DISTRIBUTION
1.1
0.8
-22.2%
3.4
4.1
ORGANISMES HUMANITAIRES
0
0
38.%
2.9
3.3
CORPORATE
2.9
-100.%
3
2.8
SANTE
1.3
APPAREILS MENAGERS
1
BATIMENT TRAVAUX PUBLICS
0.5
IMMOBILIER
0
0
ENERGIE
3.8
ENSEIGNEMENT FORMATION
0.1
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 CINEMA

Dc 2011

Evol %

24

Evol %
27.1%
28.6%
22.7%
-6.9%
50.9%
160.9%
51.7%
-12.2%
3.5%
12.5%
127.4%
1.8%
44.9%
82.8%
-15.3%
20,051.7%
19.8%
13.9%
-6.1%

96.6%
-100.%
-100.%

Copyright TNS SAS

16/1/2012

INVESTISSEMENTS PUBLICITAIRES PAR SECTEUR


INTERNET
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Janv Dc Janv Dc
2010
2011
TOTAL INTERNET
386.4
392.2
1.5%
3,235
3,479.9
CULTURE & LOISIRS
37.6
30.6
-18.7%
333.9
370.1
ETS FINANCIERS ASSURANCE
35.1
23.3
-33.5%
340.5
360.1
AUTOMOBILE TRANSPORT
26
30.7
18.2%
313
352.1
TELECOMMUNICATIONS
39.9
38.6
-3.3%
306.3
304.9
SERVICES
36.3
32.1
-11.6%
264.8
299.6
DISTRIBUTION
33.4
47.3
41.5%
200.9
264.2
VOYAGE-TOURISME
16.1
20.5
27.%
256.3
246.6
ALIMENTATION
20.8
19.7
-5.6%
172.2
190.4
INFORMATIQUE BUREAUTIQUE
25.3
26.2
3.5%
178.8
190
HYGIENE BEAUTE
15.4
19.1
24.3%
163.8
158.1
INFORMATION MEDIA
17.5
14.8
-15.3%
114.6
127.3
EDITION
16.7
13.3
-20.2%
108.7
114.4
HABILLEMENT ACCESS.TEXTIL
11.7
12.6
8.2%
79.3
111.8
ENERGIE
6.9
10.1
46.%
49.9
55.8
BOISSONS
4.1
8
97.%
48.1
50.6
AUDIOVISUEL PHOTO CINEMA
15.2
9.5
-37.6%
69.4
40
PUBLICITES DIVERSES
3.8
4.8
23.6%
38.9
36.2
APPAREILS MENAGERS
5.7
6.3
9.7%
34.8
33.3
SANTE
2.8
3.4
22.7%
37.3
33.1
ENSEIGNEMENT FORMATION
2.8
2.4
-16.8%
18
26.3
INDUSTRIE
5
3.6
-26.7%
20.9
22.1
CORPORATE
1.1
3.1
170.2%
13.6
21.6
AMEUBLEMENT DECORATION
2.1
2.5
19.2%
13.8
15.6
ENTRETIEN
1.3
2.4
84.5%
24.4
15.1
IMMOBILIER
0.5
0.8
40.1%
9.7
13.4
ORGANISMES HUMANITAIRES
1.9
3.3
74.4%
9.1
8.2
BATIMENT TRAVAUX PUBLICS
0.4
0.3
-20.2%
6.1
6.6
PUBLICITE FINANCIERE
0.6
0.1
-76.9%
6
6.1
AGRICULTURE JARDINAGE
0.1
2.7
3,080.8%
1.7
6
PARRAINAGE ASSOCIATIF
0
0.5
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725
Dc 2010

01/26/2012 INTERNET

Dc 2011

Evol %

25

Evol %
7.6%
10.8%
5.8%
12.5%
-0.5%
13.1%
31.5%
-3.8%
10.5%
6.3%
-3.5%
11.1%
5.3%
40.9%
11.7%
5.2%
-42.4%
-7.1%
-4.4%
-11.3%
46.3%
5.4%
58.8%
13.2%
-38.2%
38.9%
-9.6%
8.1%
1.4%
249.7%
2,410.1%
Copyright TNS SAS

16/1/2012

REPARTITION DES INVESTISSEMENTS PUBLICITAIRES PAR MEDIA


PLURIMEDIA AVEC INTERNET
tous secteurs hors auto-promotion, abonnements
en millions d'Euros

Dc 2010

pdm

Dc 2011

pdm

Evol %

Total
2,729.6
100.%
2,719.5
100.%
-0.4%
PRESSE
714.3
26.2%
735.7
27.1%
3.%
RADIO
402.3
14.7%
393.4
14.5%
-2.2%
TELEVISION
924.8
33.9%
930.9
34.2%
0.7%
PUBLICITE EXTERIEURE
235.8
8.6%
209.1
7.7%
-11.3%
CINEMA
66
2.4%
58
2.1%
-12.1%
INTERNET
386.4
14.2%
392.2
14.4%
1.5%
Copyright Kantar Media - BAROMETRE - ADEX REPORT 2011 - ADR 7596 - 1725

01/26/2012 PDM MEDIAS

26

Janv Dc
2010
26,437.4
7,379.9
3,909.4
8,850.2
2,763.9
299
3,235

pdm
100.%
27.9%
14.8%
33.5%
10.5%
1.1%
12.2%

Janv Dc
2011
27,813
7,671.4
4,151.9
9,382.3
2,747.5
379.9
3,479.9

pdm

Evol %

100.%
27.6%
14.9%
33.7%
9.9%
1.4%
12.5%

5.2%
3.9%
6.2%
6.%
-0.6%
27.1%
7.6%

Copyright TNS SAS

u
s
a
v
o
n
s
p
r
i
s
l
e

QUELS

p
a
r
t
BUDGETS
i

Poids ddu top 100


dans le march
publicitaire
'
a
en % des investissements
plurimdias
n
a
2010
2011
l
y
41.8%
41.2%
s
e
r

Budget moyen plurimdia


en milliers d'euros
2010

2011

Top 100

Tous annonceurs

Top 100

Tous annonceurs

110,442

696

114,666

731

l
e

QUELS ANNONCEURS
?
m

a
r
c
Top 10 annonceurs
h
2010

Rang

Budget plurimdia
en millions d'euros

Top 10 annonceurs
2011

Budget plurimdia
en millions d'euros

p
u
b
l
i
c
i
t
a
i
r
e

426.6
393.2
354.4
310.9
275.3
274.9
262.0
261.8
248.6

RENAULT
ORANGE
CARREFOUR
PEUGEOT
SFR
CITROEN
E.LECLERC
UNILEVER
BOUYGUES TELECOM

366.0
351.3
322.2
316.5
305.4
275.2
269.9
254.0
243.1

10

BOUYGUES TELECOM a

235.2

PROCTER & GAMBLE

100

v
e
c

46.0

SKODA

235.5
0.0
48.5

1
2
3
4
5
6
7
8
9

RENAULT
ORANGE
SFR
PEUGEOT
UNILEVER
CITROEN
PROCTER & GAMBLE
CARREFOUR
E.LECLERC

MMA

l
Secteurs reprsents
par le top 100eannonceurs
2010
m
En % des investissements

AUTOMOBILE TRANSPORT d
i
DISTRIBUTION
a
TELECOMMUNICATIONS
ALIMENTATION
HYGIENE BEAUTE

i
n
t
e
r
n
e
t

Secteurs reprsents
par le top 100 annonceurs
2010
En % des investissements
19.5%
13.5%
11.6%
10.7%
9.2%

AUTOMOBILE TRANSPORT
DISTRIBUTION
TELECOMMUNICATIONS
ALIMENTATION
HYGIENE BEAUTE

19.7%
15.2%
10.8%
9.3%
9.3%

QUELLES STRATEGIES
ET DUPLICATIONS MEDIAS ?
m
a
i
s

Rpartition des investissements


u
par mdia
n
i
PLURIMEDIA (en millions d'euros) q
u
TELEVISION
e
PRESSE
m
RADIO
e
n
INTERNET
t
PUBLICITE EXTERIEURE
CINEMA

s
u
r

Nombre de
mdias utiliss
6 mdias
5 mdias
4 mdias
3 mdias
2 mdias
1 mdia

l
'
a
n
n

e
e
n
c
o
u
r
s
.

Top 100 annonceurs

Tous annonceurs

2010

2011

2010

2011

11,044.2
42.1%
18.5%

11,466.6
17.3%
42.3%

26,437.2
33.5%
27.9%

27,812.6
33.7%
27.6%

16.6%
12.9%
8.7%
1.3%

17.1%
13.7%
8.2%
1.4%

14.8%
12.2%
10.5%
1.1%

14.9%
12.5%
9.9%
1.4%

Top 100 annonceurs


Poids de
leurs
investissements
plurimdias

Nombre
d'annonceurs

Nombre
d'annonceurs

2010
41
43
14
2

Poids de
leurs
investissements
plurimdias
2011

47%
42%
10%
1%

41
39
14
6

50%
38%
9%
4%