Académique Documents
Professionnel Documents
Culture Documents
Toni Sant
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Keywords
Les premières œuvres numériques de, respectivement,
Annie Sprinkle et Frank Moore sont fortement inspirées
digital performance; de leur propre pratique au plateau du point de vue à la fois
live art; artists’ books; de la méthode et du contenu : les deux artistes américains
Annie Sprinkle; Frank conservent la même approche de l’érotisme. Tout au long
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Moore; Franklin des années 1990, Sprinkle et Moore ont brouillé les fron-
Furnace; internet; tières entre l’art et l’érotisme pour faire évoluer leurs per-
nudity formances en incorporant le net comme élément majeur.
Leur travail s’inspire de concepts diffusés dans le monde
de l’art à travers ce que l’on nomme les « cahiers
d’artistes », qui sont apparus près d’un siècle avant l’essor
de la technologie numérique.
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the specific erotic content they produced, which was not too different
from most of their offline work. Throughout the 1990s, Sprinkle and
Moore blurred the boundaries between art and erotica, expanding their
own work to include the internet as an essential component of their per-
formances. Sprinkle and Moore elaborated on the use of concepts popu-
larized in the art world through artists’ books and performance art, or
live art, for many years before the rise of digital technology.
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are not necessarily connected with the internet, or to it. The internet,
however, is the main digital domain used by Sprinkle and Moore in their
early online works. Situating the internet within the range of digital tech-
nologies in performance may appear simple enough, if not outright sim-
plistic. The term digital performance covers several types of performance
that involve media technology in some way, sometimes even encompass-
ing works dating back to the pre-digital age through concepts developed
by the historical avant-garde in the visual, auditory, and performing arts.
Accordingly, we must move away from the broader digital performance
mode to an already more specific term: online performance. In other
words, performance on or through the internet.
The interface between theatre, performance and digital arts is domi-
nated by virtuality and the processes of making things seem real when
they are not. More often than not, live art blurs the boundaries between
life and art, presenting the real as art rather than making art based on
virtuality. When live art involves online performance, the notion of virtu-
ality comes up in the aspects of presence associated with the live event,
without necessarily any colocation in the same physical space as the per-
formers or other members of the audience. From a technical perspective,
this can be called a networked performance. Maria Chatzichristodoulou
recognizes that the field of networked performance “is broad and diverse”
TONI SANT
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across different intermedia categories (Chandler and Neumark, 2005
13)—but also further still into what New York-based arts organization
Franklin Furnace calls “Live art on the Internet” (Wilson 2005). 1 A
closer look at the performance work of Moore and Sprinkle shows that
their approch to digital performance is reflected in the framework pro-
posed by Franklin Furnace, who have used this turn of phrase regularly
since 1997 in a very inclusive manner.
Franklin Furnace’s refusal to define or delimit “live art on the inter-
net” (Sant, 2011 111-130) makes this an imprecise term, and therefore
potentially not ideal for establishing difference or clarity between differ-
ent types of performance on the internet. It does attempt, however, to
provide a clearer hybrid term than the significantly broader “digital per-
formance.” It is generally distinguished as a subset of digital live art, but
one which operates within a clearly narrower space than that presented
by J.G. Sheridan et. al. in 2007, by simply involving only works presented
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live on the internet. In other words, “live art on the internet” requires the
use of the internet to produce and/or disseminate works of live art, while
digital live art encapsulates any use of computing, digital technology and
human-computer interaction within live art (Sant 2008).
Franklin Furnace operates, as it has always done, in the spirit of the
work undertaken by marginalized artists—like Annie Sprinkle and Frank
Moore, among many others—who broadcast their artistic ideas by any
means possible. It is also through the development in the working meth-
ods of such artists that Franklin Furnace has evolved its parameters
for“live art on the internet”over time. It is certainly how the organization
first saw the need to move toward using the internet as the preferred
venue and medium for the creation and distribution of new art, and even-
tually realized that it was a natural medium to continue broadcasting
artists’ ideas.
Most artists’ books, performance art, and websites offering live art
on the internet invite direct personal contact between the artist and the
reader/spectator/viewer. This makes the works feel more accessible, unlike
paintings hanging on a gallery wall or sculptures displayed almost like
untouchable holy relics in a museum. A wider degree of participation—at
whatever level of interactivity—rather than passive contemplation is
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sought from the reader/spectator/viewer when the art medium is a book,
performance, or website. A potentially larger audience through digital
communication has brought artists and their work to audiences to whom
they never had access before the internet. All this makes these relatively
new methods of communicating ideas also new ways to present nudity,
especially in the context of art.
In considering this terminology, it is also necessary to differentiate
between works made possible through digital technology and performan-
ces where the digital element is only involved in the work’s dissemination.
In many cases, digital or online performance has become synonymous
with the broadcast of live performances or video art through the internet.
Online performance is set in an environment that potentially invites new
modes of viewing, which can be linear but are often also experienced in
a random, non-linear order. This is because the internet interfaces with
works in such a way that it serves not only as a container or transmitter
of information but also to convey ideas about artists and their work.
Creating work that provides an experience or a peek into the artist’s
world is often seen as the primary goal of the artist.
TONI SANT
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ance, but the engagement with artists’ ideas remains as strong as ever.
Visual art theorist Johanna Drucker has introduced a new way of looking
at artists’ books, proposing that the best examples of this type of work
are “those which interrogate production and content so dynamically that
such distinctions are moot” (359). This observation is even more valid
with regard to what can be called “electronic artists’ books,” a term that
extends the continuum from paper-based books of physical pages to elec-
tronic books with virtual pages on the World Wide Web.
The concept of artists’ books as a democratic art form has been a
banner carried by many artists in the field for many years; however, mass
interest in cheap art books never materialized. Drucker explains this in
terms of affordability and accessibility (69-83). Problems of distribution
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produced underground, outside the big-business sex industry historically
dominated by major adult entertainment corporations such as Larry
Flynt Publications and Playboy Enterprises.
3. For an example of this type of schema see Clive Phillpot, “Books by Artists and
Books as Art.” Artist.Author: Contemporary Artists’ Books. Lauf, Cornelia & Clive Phill-
pot, eds. New York: Distributed Art Publishers/American Federation of Arts, 1998. 57-80.
4. All the quotations from Annie Sprinkle that appear here come from a document she
wrote in 1997 called “Some of My Performances in Retrospect,” solicited by Martha
Wilson for Franklin Furnace. In January 2003, I corresponded with her by email to con-
firm and update some of the information. In 2011, with her permission, I reproduced this
text in my book Franklin Furnace and the Avant-Garde: A History of the Future, 52-55.
TONI SANT
featured seven female porn stars who met regularly at Club 90 “to discuss
problems, share successes, to network and to gossip.” The event was
essentially a reenactment of one of Club 90’s meetings. Each performer
had a personal moment in which to share something about themselves in
any way they wanted. For her spot, Sprinkle “chose to illustrate with
slides, words, and a few props, how shy, insecure, scared Ellen Steinberg
had recreated herself as Annie Sprinkle, exhibitionist, confident, fearless
sex slut.” This personal visual poem was later re-titled Ellen.Annie and
presented as a performance art piece in various other locations. It was
also featured in Sprinkle’s book Post-Porn Modernist (based on the per-
formance by the same name), and eventually reworked into an elaborate
online documentary with the Robert J. Shiffler Foundation of Dayton,
Ohio, giving access to the full script of the performance, all the slides
used during the show, images of Sprinkle performing and close-ups of
her props, and single-camera video clips available for viewing on
demand. 5 Three different versions of the script were offered on the web-
site, reproduced in their original format, to give an idea of the way the
work evolved over time.
Sprinkle has now worked as a professional performance artist for
over thirty years, constantly blurring the boundaries between live art and
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mediated culture. Throughout the 2010s, she developed a series of works
based on the concept of ecosexuality, which she developed over the previ-
ous years in collaboration with her wife and creative partner Beth Ste-
phens (b. 1960) imbuing environmental art with eroticism. By her own
admission, in the 1980s she was “titillated and intrigued by the art world,”
and she believes that this new audience has been equally titillated and
intrigued by her work ever since. She maintains that “doing controversial
performance work requires a heck of a lot of energy, and can be a really
hard job.” Sprinkle proposes “total creative freedom” and “far less cen-
sorship” as the two main reasons why she gravitated towards making
performance art, eventually preferring it to porn and other conventional
sex performances. “In art you could dress how you wanted, act how you
wanted and perform for as long or short as you wanted, and there didn’t
seem to be any very specific laws about the sex and nudity.” This view
was shared by Frank Moore, who spent more than thirty years (before
his death in 2013) creating paintings and performances built around this
premise.
5. The Robert J. Shiffler Foundation, which also developed online works by Linda
Montano and Barbara Pollack (among others) in the 1990s, is now long defunct. Annie
Sprinkle retains an online archive of this work through her website at https://anniesprin-
kle.org/ppm-bobsart/, accessed 15 March 2021.
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Sprinkle and Moore’s work has overlapped more than once. One
instance of this is documented in the Franklin Furnace Archives. Moore’s
performance work Intimate Cave was presented at Franklin Furnace on
Thursday, May 14, 1987, and Journey to Lila on four different weekend
evenings following Friday, June 9, 1989. He described both events as
“long ritual performances.” 6 Each performance lasted about five hours
and featured his nude body along with those of other performers in vari-
ous configuations. Intimate Cave included a troupe of fifteen New York-
based performers. Annie Sprinkle was one of those fifteen. The Franklin
Furnace press release for Moore’s debut in New York says that the per-
formance featured “silly pranksters who will take such things as nudity
and physical contact out of the realm of adult sexuality.” Journey to Lila
was different than the first performance but presented in a similar setting,
with a cast of sixteen performance artists, including Veronica Vera and
Linda Montano, both of whom have separately developed and presented
other body-based performances, in their own right.
During his performances, Moore gave his audience the opportunity
to converse with him via his “letterboard”—a device that looks like a
Ouija board, which he used as a communication aide to overcome the
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quadriplegia he lived with as a result of cerebral palsy from birth—and
to play an active role in situations comparable to some of the classic
happenings from the 1960s. The audience for Journey to Lila was invited
to bring a blanket and “journey to the mythical Island of Lila, where
Frank Moore hopes to achieve his lifelong goal—to help adults lose the
fears and taboos associated with sex, and return to a child-like reality
beyond fear and doubts.” 7 For Intimate Cave, Frank Moore and his col-
laborators produced an artists’ book called Caves. 8 This came about fol-
lowing a similar show in Los Angeles the previous year, where “people
wanted to have something to take with them that would give a context
to what they had just experienced.” While some of the performers in New
York disagreed with the idea of having a book about, or as part of, the
performance, Annie Sprinkle “lustfully hawked” the book, seeing it as an
artistic rendition of the printed nude publications that she had appeared
6. I interviewed Frank Moore by email in January 2003, ten years before he died. All
the quotations that appear here, unless otherwise indicated, come from this interview and
related email correspondence I had with him in the weeks before and after.
7. From the official Franklin Furnace press release for Journey to Lila, issued in May
1989.
8. Available at the Museum of Modern Art (MoMA) in New York as part of the Frank-
lin Furnace Artist Book Collection. See https://arcade.nyarc.org:443/record=b539156~S8
Accessed 15 March 2021.
TONI SANT
in since the early 1970s. This followed another book, called The Art of
Living, also published by Moore and his collaborators in 1987. Book-
works were a form that Moore worked with frequently. Consisting mostly
of photocopied sheets of paper stapled along the edge, some of these
works are now housed in the Franklin Furnace Artist Book Collection
in the Museum of Modern Art in New York.
By 1992, his most important work on paper appeared as a self-
published periodical called The Cherotic (r)Evolutionary. The periodical
featured the work of several contributors, including artists, photogra-
phers, performers, writers, poets, and Moore’s close collaborators. Eight
issues were published by 1999, and the publication of this periodical was
reluctantly abandoned because the time dedicated to it was transferred
to the upkeep of a web project called Love Underground Visionary Revolu-
tion, better known as LUVeR. This now-defunct website (formerly availa-
ble at luver.com) combined live streaming, on-demand libraries of
programming, audio, and video. Styled as LUVeR.com, it prided itself as
“anti-corporate” and “anti-capitalist,” offering resistance toward the web
becoming “just another corporate-controlled selling medium.” 9
Moore was attracted to computers before there were personal com-
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puters, and claims to have “wormed” his way into having time on the
big university mainframe, as he studied to acquire a graduate degree in
psychology from the University Without Walls program at Berkeley. He
was active on BBSs (bulletin board systems) throughout the 1980s, using
a personal computer to connect with GEnie, a popular service run by
General Electric. He “quickly became a controversial figure, pushing the
limits, breaking the rules in such a way that made it very hard for them
to censor…. [I]t upset them that [he] talked about Annie [Sprinkle] on
the New Age [chat] room.” His postings about Sprinkle were deleted by
the board moderator, and “the topic of course became why Annie was
New Age.” At this time, nudity was not easy to convey or experience
online, as the technology had still not developed enough to enable the
sharing of images—still or moving—in ways that have become so ubiqui-
tous by the turn of the century. The World Wide Web was invented in
1989, and the technology that enabled the experience to include multime-
dia rapidly developed to make the early years of being online a very
different experience to what we now understand when we speak of the
internet or online media.
9. Although the website disappeared from luver.com around the time of Moore’s death,
aspects of it have been preserved through the Internet Archive at https://web.archive.org/
web/*/luver.com
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This was in the early 1990s, when Sprinkle was exploring the link
between spirituality and sexuality in her own work. 10 After GEnie closed
down, as most other similar BBSs did with the coming of the web, Moore
continued his relationship with other friendly BBS members, eventually
creating The e-Salon, a community of about two hundred creative people
brought together by regular emails. In 1996, one year before Franklin
Furnace launched its website, Moore started The Web of All Possibilities
with his life partner Linda Mac and fellow artist Michael LaBash. 11 This
was the very first website by any artist presented by Franklin Furnace
before their initial program of live art on the internet in 1997. At first
Moore’s website consisted of writings, art, and photos by LaBash and
Moore, but eventually they also started adding the work of other artists,
as well as a live webcam, giving the world a glimpse of their everyday life.
Some of these works involved nudity, as Moore felt that this was a joyous
celebration of the human body, including his own. Streaming audio and
video documenting Moore’s rituals/performances followed soon after,
and in 1998 Joey Manley, director of Free Speech TV, gave Moore unlim-
ited space and all the required bandwidth to archive all his audio/video
works. 12 Through this initiative, Moore also created an online archive
from tape recordings of his work, which previously sat in his closet. In
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1998 he was also invited by the short-lived FakeRadio.com to do a weekly
two-hour Internet-radio show called Shaman’s Den.
A year later, Moore and his collaborators left FakeRadio.com and
started doing all of this activity on their own through LUVeR.com. Annie
Sprinkle was the first guest on LUVeR.com’s Shaman’s Den. Moore had
a very sharp eye for communication and believed that “each medium does
different things, reaches different people.” When I asked him about using
paper less frequently since the rise of the internet as a mass medium, he
exclaimed that “people don’t need to limit themselves to one medium!”
Indeed, he continued delivering live performances, mainly around his
hometown in Berkeley, California, where he also hosted a weekly cable
10. For a detailed account of this work, see Annie Sprinkle’s Hardcore from the Heart:
The Pleasures, Profits, and Politics of Sex in Performance. Ed Gabrielle Cody. London and
New York: Continuum, 2001.
11. See http://www.eroplay.com Accessed 15 March 2021.
12. Free Speech TV is a non-profit organization based in Boulder, Colorado, which
works with activits and artists using television to advance progressive social change. It
launched in 1995 and became a full-time channel on the DISH Network in 2000 and a
national channel on DIRECTTV in 2010. They have also offered low-cost web hosting for
all artists and activists since their inception, developing what was the largest online archive
of activist audio and video content before Google bought YouTube in 2006. See their
website at http://www.freespeech.org
TONI SANT
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from pornography, as broadly defined as that may be, even if both artists
had their fair share of raised eyebrows from those seeking to apply and
broaden obscenity laws to include the type of nudity they presented
through their digital performances.
More than twenty-five years have passed since Sprinkle and Moore
first appeared online in the 1990s. Their early online presence revolved
around performance art that contained significant nudity. The way such
works are now perceived cannot be divorced from the art historical con-
text presented here. Moore and Sprinkle’s groundbreaking initial forays
into live art on the internet need to be remembered in the context of the
culture wars emanating from the so-called decency clause, for work
funded through the National Endowment for the Arts (NEA), introduced
by Republican senators Jesse Helms and Alfonse D’Amato in 1989. Nei-
ther Moore nor Sprinkle were recipients of NEA funding at that time,
but NEA Fellowship recipients and a small number of venues presenting
live art which involved nudity and/or sexually explicit content, had their
public funding rescinded. 13 The road to normalization was long, and
beyond the scope of this article.
13. An in-depth contemporary analysis of this issue in its social setting is presented in
Culture Wars: The Struggle to Define America by James D. Hunter, New York: Basic
Books, 1991, as well as Steven C. Dubin’s Arresting Images: Impolitic Art and Uncivil
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formances.
WORKS CITED
Actions New York: Routledge, 1992. Richard Bolton’s Culture Wars: Documents from the
Recent Controversies in the Arts New York: New Press, 1992, provides excellent accounts
directly from the artists, legislators, lobbyists, and critics involved in the issue.
TONI SANT
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